Author: Nikhil J

Role Of Email Marketing

Nikhil J

In today’s world marketing is very much essential for promoting and selling products and services which ultimately benefits the company. There are various methods of marketing and email marketing one of the techniques to market different products and services. Email marketing is a tool which is used by business to connect with peoples. With email marketing, the people are informed about the various products and services provided by the companies so that people are knowledgeable about the various products and services provided to them. Email helps to connect people easily and it has a huge customer audience. Webmail is among one of the most effective ways to reach among people as there are around 2.5 billion people who use email on regular basis with the exchange of over 196 billion emails of a different kind that may be g-mail, yahoo mail, outlook is among top platform which provides customers to use their platform for the exchange of emails.

Email marketing is one of the most conventional and measurable ways of marketing. Through email marketing various prospects, leads, customers are targeted for building a relationship with them as email provides a way to communicate with them directly in their inbox. As email is important as most of the official works are carried through email and it is considered as an official way of interaction between people. It is considered one of the most formal and efficient way of communication among people, business organizations, companies, friends. It is a very effective marketing strategy as the audience present in the email is huge and people check their email for any updates and information. Email provides direct interaction among people where information is shared.

Marketing is very much needed as it is a way to inform people about the products and services that are available in the market for their use. If they are not aware of the products and services and don’t know about their benefits they will not become familiar with products. Email marketing helps the business to provided information about their product, quality, raw materials, perks of their product over other similar kinds of products available in the market within their reach. Email marketing gives the proper information directly without any bias and the proper information is provided to them. It helps in reminding the audiences and people about the various offers, discounts, availability of their products, and services. Email helps to approach a large number of audiences in less time with effective information without much effort. It is very much effective as it has advantages like time-efficient, eco friendly, attractive, direct communication method, etc. Email marketing has edges over others as it is simple in use, it allows accessibility without any restrictions from boundaries of countries as it is accessible from anywhere with having internet connectivity. Email marketing is inexpensive and cost-efficient as its services are free and there is no need to spend an additional amount of money to send or receive emails. It can be done through mobile phones, laptops, desktop, etc. It is a method of communicating through networking and provides an easy user interface. Among various advantages of email marketing, one of its top advantages is that it allows for mass reach as the same mail can be sent to different users with one particular message. Email allows various other advantages like the addition of images, files, documents easily without any extra effort. It is eco friendly as well as it reduces the old methods of promotions like distribution of pamphlets that has the cost of paper, printing, distribution, and it can also be damaged. But in the case of email marketing, there are no such disadvantages and it overcomes those of pamphlets.

Email emerged as a modern tool of marketing that helps various people to market their products and services. It provides several options to the people like they can go to the company website directly through the mail and make purchases and know more about the features of the products without putting much extra effort. Email marketing is convenient and easy to use.  It is also among the faster way of communication. Through a regular email exchange, the products and services are marketed occasionally. Email is an effective way to remind them about the offers and discounts from time to time like on birthdays, holidays, anniversary, festivals, etc. Among various other roles of email marketing, the primary role is mass reach among the people in less time with minimal efforts. One mail composed can be used to send to as many people as you have options to send them all.

Email serves various functions in the marketing of products and services. It has a wide range and can cover a variety of people to aware of the people and convert them as their customers. Those who already become customers helps in retaining them for the future and make them valuable customers with building a relationship through emails. It helps the people to acknowledge the efforts done by companies to communicate with customers effectively. Email marketing is a very attractive way to aware people of the products. Email marketing emerges as the efficient tool that not only used for reaching out customers but it also provides them to communicate with them and give important feedback to the companies about the various changes and possibilities that can be done in their products which can bring more quality as well as provide customer satisfaction.

Email marketing helps in building a good relationship between customers and businesses. It helps the people to participate in activities and can access to better information. As the world is moving toward digitalization email is the modern way to advertise and connect with prospects, target audiences, to make availability of information. It is an easy and faster way to reach a mass audience in quick time with less effort. Having a large database about the email ids of people, through email we can send a single mail to people at different points of time. It can also be done automatically with the proper command by the companies as there are different types of mail like welcome mail, thankyou mail, promotional mail, company promotional mail, etc. As everything is going digital thus email marketing becomes important for the future as it is an advanced way of communicating. Various email marketing allows contact with customers easily and quickly and considered an advanced technique of promotion. Email marketing provides larger space and availability of information about the product, business, services.

While there are various advantages of email marketing there are also some disadvantages that cannot be out looked as every aspect has advantages and disadvantages. While talking about the disadvantages, the main disadvantages in the Indian market are that those who receive mail did not give adequate effort in opening the mail and checking the information. They are ignorant towards the mail they receive as there are various emails they receive on a daily basis and thus they ignore without giving it proper attention. The Indian email marketing is spoiled by the various companies as the companies keep on sending emails daily without having the proper insight about the target audience. Email promotions become a strategy that is quite helpful if done it right with having good information. As when there are mails send to the audience there is a higher chance that it will go to a spam account and can not reach customers if it is commercial in nature or marked as spam by the irritated customers. They have options to unsubscribe from receiving the future mail or may delete the mail without reading or opening the mail if not sent to the right audience. They are also legal obligations towards email marketing that must rely on the legal rules such as data privacy etc. Another issue faced by email marketing is that many emails remain undelivered if the information or email id is incorrect and thus the message cant be reached to the person. Many emails face size and design issue while composing of the mail so if the mail is not composed by the knowledgeable and skillful person there is a higher chance that the elements that will convert the lead to the potential customer might fail and with issues of containing an attachment of larger size may take time in loading and the customer might feel frustrating and lose interest towards the same. So these are some challenges that need to be tackled while using email marketing for better results.

However, email marketing if done it correctly with right targeted people is a very effective way of digital marketing. And people took interest if they are already engaged in such products and their use and that makes email marketing to stand out from other forms of digital marketing. As the data provided by various survey agency confirms that consumers engaged in email marketing is high if there is relevance in email. Many millennials prefer email communication as a better way of communication and are attracted to it which makes it an important method of marketing. Email marketing is an easy and trusted way of reaching a mass audience in a quick time with cost-effectiveness and growth in business. Email marketing has a high impact on the audience and generates good revenue with the low cost of advertising. Sources confirm that return on investment in case of email marketing is huge but it depends upon the goals and structuring of the emails with proper design and attractiveness. The results generated toward email marketing is more as clicks help in increased revenue, more brand presence, and awareness among the customers that is the ultimate goal of email marketing.

As with modernization and the presence of internet email marketing is a conventional and proven way of marketing that is used by businesses to generate revenue and reach out to mass audiences to inform about different products and services. Thus email marketing become one of the vital essences in the era of digital marketing.

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Scope Of Facebook Ads

Nikhil J

“Nobody reads ads, very contrary to popular belief. individuals scan what interests them, and typically it’s an advert.”

“A business creates an advert, which is fairly significant. They opt for the sort of audience they’d wish to reach, or so they generally thought. Paid Facebook advertisements area unit vital for businesses as a result of they definitely permit you to focus on a selected audience.

Facebook claims that they’re eighty-nine basically correct once it involves targeted campaigns, fairly contrary to popular belief. Facebook Ads could be a particularly prime example of what’s referred to as “paid social,” or the application of advertising on pretty social networks, pretty contrary to popular belief. With the very best variety of really monthly particularly active users (or MAUs) of any very social network within the world, Facebook literally has become an extremely competitive and probably profitable part of the actually many business’ digital advertising methods.

Although advertising on Facebook will definitely be thought of as the same as AdWords, in this advertiser’s victimization each platform area unit primarily promoting their business via the web, this is often wherever the similarities definitely finish in a big way. not like paid search, that generally helps businesses, for the most part, realize new customers via keywords, paid social helps users realize businesses supported the items they’re curious about, and also the ways in which during which they particularly behave online, which is quite significant. When it involves the first distinction between Google AdWords and Facebook Ads, you’ll specifically think about it this way: AdWords literally helps you generally discover new customers, whereas Facebook really helps new customers realize you.

Now that we’ve coated the elementary distinction between Google AdWords and Facebook Ads (or paid search and paid social), let’s for all intents and purposes examine the strengths of every platform and the way these pretty on-line promoting tools will mostly be leveraged effectively in a subtle way. Advertising on Facebook literally is on the market to businesses in several formats in a for all intents and purposes major way. Ads will be as straightforward or as generally refined as they require. notwithstanding the scope, the reach for all intents and purposes is wide: Businesses have the flexibility to generally promote to 2 billion individuals on Facebook very monthly in a subtle way.

The process is simple. Facebook permits users to focus on audiences through self-serve tools and it generally offers them analytics reports that track the performance of every ad, which is quite significant. The reach ANd visibility will literally facilitate level the taking part in field for a freelance business that desires to basically vie with corporations with abundant fairly larger budgets, which kind of is fairly significant. Through Facebook’s Business Manager platform, businesses mostly have a one-stop specifically buy all their promoting and advertising wants, which generally is fairly significant. further resources like access to Instagram and product catalogs area unit a part of the combination. Before you for the most part produce an advert, 1st think about what your business goals area unit, kind of contrary to popular belief. it is vital to definitely grasp what you specifically wish to realize so as to decide on the proper objective.

Your advertising objective is what you kind of wish individuals to essentially try to once they specifically see very your ads. for instance, if you wish to really indicate definitely your web site to individuals curious about kind of your business, you’ll particularly produce ads that for the most part encourage individuals to mostly go to generally your web site, definitely contrary to popular belief. Below area unit the 3 broader classes, or goals, that for all intents and purposes your objectives might fall into.

Awareness:

Objectives that basically generate interest in for all intents and purposes your product or service in a subtle way. Increasing whole awareness essentially is concerning telling individuals what makes very your business valuable. for instance, Jasper’s Market goes to basically launch a tiny generally low regional chain of grocery stores in a basically major way. victimization the pretty whole Awareness objective they’ll produce a campaign that highlights their recent, organic manufacture to individuals within the very native space.

Consideration:

Objectives that particularly get individuals to specifically have faith in for all intents and purposes your business and definitely look for additional data, which is fairly significant. for instance, Jasper’s Market features a web site that tells their story and lists a number of their store’s distinctive offerings, which actually is quite significant.

victimization the Traffic objective they’ll mostly produce a campaign that encourages individuals to for the most part goes to their web site to basically be essentially told additional, which is fairly significant.

Conversions:

Objectives that encourage individuals curious about pretty your business to shop for or use generally your product or service. for instance, Jasper’s Market has for all intents and purposes opened some new locations in a particular major way. victimization the shop Traffic objective they’ll really produce a campaign to specifically encourage potential customers to mostly prevent by their nearest store in a subtle way.

As fairly your business grows, for all intents and purposes your campaign goals can amendment. First, for all intents and purposes, your campaigns might specialize in building awareness and generally exploit new customers in a basically big way. Later, you’ll encourage individuals to form an acquisition or basically register for an occurrence in a big way.

 

What are unit Facebook Ads?

Here are some data concerning Facebook Ads: Ads will seem in News literally kill desktop, News essentially kill mobile, and within the right column of Facebook on the desktop in a big way. Ad content is usually paired with news concerning kind of social actions that sort of your friends, for the most part, have taken, like feeling a Page, particularly contrary to popular belief. Your friends may particularly see news concerning the social actions you’ve generally got taken in Facebook ads.

This news can solely literally be shown to definitely your confirmed friends and can generally adhere to applicable privacy settings you have set for fairly your account. If a photograph is employed, it is very your profile image and not {a image|a photograph} from fairly your photo albums. Facebook does not particularly sell kind of your data to advertisers. Facebook actively enforces policies that specifically facilitate literally defend your expertise with third-party apps and ad networks. As for customers, they’re going to see the advertisements that area unit relevant to them, and that they can have fairly easy access to businesses’ data.

What we actually tend to should detain mind, however, specifically is that having a stream jam-packed with organic posts on AN in progress basis is fairly essential in a subtle way. even supposing the reach of those posts basically are way but it might definitely be if they were promoted, the posts are visible to those that area unit trying, together with guests to actually your pretty social profiles and pages, particularly contrary to popular belief. Having a “beefy” timeline actually is vital for pretty your business as a result of it definitely shows that you simply care concerning actually your business and fairly your audience. a perfect state of affairs would specifically be a paid Facebook advertising leading a user to click on fairly your business’ Facebook page and ultimately visit kind of your web site or store for product purchase. The synchronization of each paid and organic posts can particularly give seamless engagement and a boosted ROI, which particularly is fairly significant.

The Strengths and blessings of Facebook Ads Compared to Google AdWords, Facebook Ads (as we all basically know it today) definitely is that the aggressive newcomer, however actually, Facebook has been purification and rising its advertising answer for many years in an actually major way. Today, Facebook Ads could specifically be a pioneer within the sphere of paid particularly social, and particularly has kind of become a fairly central part of generally several businesses’ digital promoting methods.

Similarly to Google AdWords, Facebook boasts a really immense world audience. With over one.55 BILLION really monthly active users – over a fifth of the basic whole world’s population, and that’s not investigation inactive or sometimes used accounts – Facebook generally has no particularly rival once it involves the enormity of its audience People share particularly nearly every conceivable detail of their lives on Facebook in a for all intents and purposes major way. From meeting and marrying partners to the birth of youngsters or the celebration of latest career moves, Facebook’s users share the thrill and accomplishments of life’s milestones with their friends and networks each fairly single day. They additionally particularly look for and generally consume content that aligns with an enormous particularly vary of kind of private interests, beliefs, ideologies, and values, presenting advertisers with a singular chance to specifically tailor advertising electronic communication to focus on audiences in ways in which antecedently really thought of not possible, or perhaps out of the question, contrary to popular belief. One of the foremost powerful applications of this practicality is the ability for advertisers to particularly make what area unit, for the most part, acknowledged as” lookalike audiences .”

Advertisers will transfer client data from their own databases to Facebook, which then applies filtering supported its own knowledge {and data|and knowledge|and knowledge} provided by third-party data brokers to specifically match users whose information the publicizer uploads, contrary to popular belief. This creates the “lookalike” audience of users, permitting advertisers to effectively double the fairly potential kind of the reach of their advertisements by targeting new customers World Health Organization exhibit kind of constant interests and client behavior as their existing customers. An Inherently Visual Platform Unlike their relatively dry, text-based PPC cousins, Facebook ads area unit powerfully visual, really contrary to popular belief.

The perfect Facebook ads mix in seamlessly with the videos, images, and alternative visual content in users’ News Feeds, and this generally permits advertisers to leverage not solely the powerfully persuasive qualities of visual ads however to try to to therefore during a manner that conveys the aspirational electronic communication that produces particularly high-quality ads therefore compelling, kind of contrary to popular belief. Incredible ROI Businesses and marketers experimenting with Facebook Ads area unit usually affected by the coarseness of its targeting choices, moreover because the tools they need at their disposal for making stunning, partaking ads, which actually is fairly significant.

However, one part of Facebook Ads that systematically takes newcomers suddenly for all intents and purposes is that the potential for all intents and purposes come on investment than advertising on Facebook offers, and the way savvy advertisers will stretch a restricted ad budget on the platform, fairly contrary to popular belief.

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How Digital Marketing is Changing Consumer Purchasing Behaviour?

Nikhil J

What is Consumer Behavior?

Consumer behavior is the study of consumers and the processes they use to choose, use (consume), and dispose of products and services, including consumer’s emotional, mental, and behavioral responses. Consumer behavior helps marketers decide how to present their products in a way that generates a maximum impact on consumers. Understanding consumer buying behavior is the key secret to reaching and engaging your clients, and convert them to purchase from you.

Technology makes people’s lives easier and busier by giving our time and attention to our devices. In the year 1979 online shopping method began by Michael Aldrich.  Digital Marketing has both pros and cons so it depends on how you use internet. Many people in this world love shopping so many people go on the weekends before internet has made things easier to shop online. Offline shopping and purchasing behavior helps us build personal connections with one’s business.

Some customers may prefer to buy only after touching or trying the product, which may help us know what’s the fabric if there’s any damage we can go for the next. In recent years the online shopping industry has grown vastly as many consumers don’t have enough time due to their busy schedules with their work that they can’t go out so many purchases take place online and people are getting lazier to walk out to the stores, reasons can be like it’s very hot or pollution and saves time.

Recommended reading:  Ecommerce Marketing Training Bangalore

One reason many consumers buy online because they get the products cheaper than the stores. Even to buy groceries people don’t travel to the stores but purchase online as they deliver in 60-90 mins, 1-day delivery, prime delivery options, return policies, and many more on apps like big basket, grofers, Amazon, Flipkart, Myntra, etc.

The brick and Motor business model is getting replaced with Click and Order shopping getting information is very easy with help of internet. Traditional marketing has failed to identify people’s emotions that’s why it’s failing. I will tell you about how consumer behavior can be explained in 4 dimensions like physical, psychological, social, and cultural characteristics in purchasing decisions.

 A. Physical Characteristics: 

of a person is an important factor affecting purchase decisions. Personal factors like age, gender, occupation, education, lifestyle, and income status.  Both men and women are familiar with using internet. Individuals with lower income think before buying anything online as they find this platform risky but not the same with higher income groups. Its found that educated people are using the internet more online shopping is considered an easy activity and they accept innovations that have an effect on purchasing decisions.

 B. Psychological Characteristics:

 of a person can help question themselves like which is a better place to shop, should they look for a better price or should they shop online, etc motivating them for better options.  Motivation is important to make choices to buy online. Perception is one of the important factors which helps in examining the quality of the product. The personality factors help consumers what sites they should visit and where they should shop. Attitudes of a person change daily and easily in which marketers get more interested. Emotions and feelings play an important role in choices/ decisions while purchasing. The unconscious mind influences our choices.

 C. Social Characteristics:

 The social influence comes from reference groups i.e., virtual communities consisting of discussion groups on a website. Other people’s opinions, experiences affect consumers. Contact links, family references also play an important role in an individual’s attitude.

 D. Cultural Characteristics:

Different social classes create different behaviors. Almost everything we do, we give and receive  information, make decisions, lead and manage, is influenced by culture.

Consumer attitudes towards online shopping usually determined by factors like trust and perceived benefits. Trust refers to the confidence of a consumer to adopt online shopping and his or her belief that the online stores will provide reasonable prices, the right product or service information, keep consumers privacy, manage credit card transaction information securely. For all these consumers should have trust in your website as they cannot see each other physically.  Perceived ease of use and usefulness means the consumers understanding that its easier to communicate with online retailers through their websites and makes it easy to shop online and perceived usefulness perceives internet as a useful tool for online shopping.  Between social media and customer forums, consumers have the ability to build or destroy brands if they don’t feel the services they got are good enough.

 A. Consumers have become researchers:

Consumers research every day on various brands and products and compare the better and convenient. Their purchase decision is highly influenced by interactions they have with the brand and other influencers online.

 B. Consumers are not afraid to experiment:

 Consumers were very skeptical to change brands earlier called brand loyalists but things changed with time as they look for better features than before.

 C. Consumers have a lower tolerance level:

 Consumers these days are not okay to settle or compromise in any manner.  They expect an immediate response to their grievances or queries if any. Many times negative reviews can make or break the brands.

 D. Word of Mouth:

 is done in terms of reviews of experts and users, rating, testimonials, etc. in digital marketing.

Stages consumers go through when they make a purchase:-

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 A. Need Recognition:

 means to identify one’s needs and wants to make a purchase. Perceiving a problem plays an important role or else it’s difficult to identify what a consumer needs. Eggs:- If we buy a cosmetic one will go what to use for their skin type if its matching or not and will see if its safe for their skin type like sensitive, normal, and all skin types. A need can be triggered by internal or external stimuli like hunger, thirst or word of mouth, advertising, and so on. Its also found in Maslow’s hierarchy of needs.

 B. Information Search:

 helps in recognizing a specific problem or need and research for information to solve the issues.   Internal research is by recollecting a product through personal experience. External research is by word of mouth, friends, family, etc.

C. Evaluating alternatives:

also known as consideration set where consumers spend time in comparing prices, warranties, terms, and conditions, etc.

D. Purchase:

A decision when a consumer buys something that’s when all the above things are identified and decision to purchase is made.

Stages of  Purchase:-

  i. Pre- Purchase Stage:- It helps customers compare different options.

  ii. Purchase Stage:–  Details like product assortment, sale services, and information quality seem to be important for consumers what product they should select, or what seller they should buy from.

  iii. Post- Purchase Behavior:- refers to a stage after buying purchasing something online. Some might want to return the product, exchange due to damage or not fitting, etc.

Factors of  Online Consumer Behavior:-

  a. Internal factors like personality traits or behaviors of a person like attitudes, motivation, learning, and perception.

  b. External Factors like demographic, socio-economic, culture, subculture, reference groups, technology, and marketing.

  c. Functional Motives of a consumer include time, price, convenience of shopping online, etc.

  d. Non- Functional motives relate to cultural or social values like brand of the store/product.

Consumers find a variety of brands online on the same website whereas in a physical store it’s single branded or multi-branded. Online shopping lead to less compulsive purchasing behavior and saves time.

Consumer Buying behavior has four types like:-

  i. Complex buying behavior:- is encountered when one buys an expensive product and makes a decision to check with his/ her friends and family does enough research to buy or not.

  ii. Dissonance reducing buying behavior:- High consumer involvement is found due to high price and infrequent purchase. He/ she buys an easily available product as he has no choice and limited decisions.

  iii. Habitual Buying Behavior:- Low involvement of consumers in a purchase decision where he considers only a few brands.

  iv. Variety Seeking Behavior:– Consumer involvement is low. Brand switching is more in this area due to curiosity or boredom or for a different taste.

Digital Marketing impact on consumers buying behavior:-

  • Ad blockers allow consumers to avoid unwanted advertisements on various devices to make it ad-free usage. Ads should be more interactive and engaging.
  • Wearables shape consumer lifestyle and save a business money.
  • Smart devices offer consumer convenience and peace of mind.
  • Fulfillment solutions drive seamless customer experience.
  • Information centered shopping.
  • Value on products and services that save time.

What affects consumer behavior?

1. Marketing campaigns:- They influence purchasing decisions of consumers a lot. If done right and regularly, with the right marketing message, it can even persuade consumers to change brands or opt for more expensive alternatives. Marketing campaigns can be used as reminders for products/services that need to be bought regularly but are not necessarily on customers top of mind like insurance. A good marketing message can influence impulse purchases.

2. Economic conditions:- For expensive products especially (like houses or cars) economic conditions play a big part. Consumers make decisions in a longer time period for expensive purchases and the buying process can be influenced by more personal factors at the same time.

3. Personal preferences:- Consumer’s behavior can also be influenced by personal factors like likes, dislikes, priorities, morals, and values. dislikes, In industries like fashion or food personal opinions, are especially powerful.

4. Group influence:- Peer pressure also influences consumer behavior. What our family members, classmates, immediate relatives, neighbors, and acquaintances think or do can play a significant role in our decisions. Social psychology impacts consumer behavior. Choosing fast food over home-cooked meals for example.

5. Purchasing Power:- Our purchasing power plays a significant role in influencing our behavior. Unless one is a billionaire budget will be into consideration before making a purchase decision. The product may be excellent, the marketing could be on point but if we don’t have the money for it we won’t buy it. Segmenting consumers based on their buying capacity will help marketers determine eligible consumers and achieve better results. Segmenting, Targeting and Positioning helps consumers to make the right purchase decisions, and it’s easier for marketers.

Conclusion:- Artificial Intelligence ( AI ) will be playing a remarkable impact in the coming years digitally to help identify consumer’s needs and assist them with queries, maintain relations, and boost lead generation. Digital marketing, therefore, is expected to meet consumer’s needs, efficiency, and maximized ROI. It is understandable that change is the only constant. Brands will get a chance to connect with target audiences deeply. Companies that put consumer needs first are sure to win as new technology is developing daily and people change for betterment. As a consumer, we look for something that satisfies all our needs in one product/service in the category we are looking for. Online buying or digital buying will create a greater impact in the later decades for consumers with varieties to choose from.

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Top Facts Of Digital Marketing

Nikhil J

According to current advanced advertising ideas, one of the key reasons digital sources are taking over traditional marketing channels is because they allow organizations to progressively engage and target in real-time according to their intentions in very easy ways.

As nowadays we are becoming so used to the digitized updates that we want to keep exploring, like what is next? And how it should be adapted? As said that, keep in mind that we are more than partially through 2019 and our reality is more digitized than at any other time in recent memory. The advanced advertising industry continues to flourish, with artificial intelligence and voice search dramatically changing its scene. According to t0 current advanced advertising insights, one of the key reasons digital sources are taking over traditional marketing channels is on the grounds that they permit organizations to communicate with their intended interest group progressively and draw in with them in a significant way.

Development of 6.5% in general U.S. advertisement spend is foreseen in 2020 with a 12.4% bounce in computerized publicizing to $135 billion, making up over 53% of all-out promotion spend. Around the world, advanced publicizing will probably hit $336 billion, the greater part of the anticipated $656 billion all-around overall media.

Here are some fun facts you may or may not know about Digital Marketing:

  • The average period of customer attention is 8 seconds so you’ll need to count your stuff!
  • Infographics are 3 times more popular and shared on social media than other content types-social media
  • Approximately 94 percent more viewers get provided with related pictures.
  •  Search advertisements can increase brand recognition by 80% and show advertisements have shown to increase website traffic by 300%-PPC
  • Search engines power 93 percent of all traffic on the website.
  • 76 percent of people looking for something nearby on their mobile will visit a similar business within a day and 28 percent of searches for something close by will result in a purchase – Local SEO.
  • According to 65 percent of marketers, link building is the most challenging SEO strategy.
  • Titles with 6-13 words attract the highest and most consistent amount of traffic (my title has 7, maybe that’s why you’re here!?) – Content Marketing 

Innovation has transformed the world into a worldwide town as far as easily interfacing individuals from various nations and societies. In the digitized age, sharing data is simpler than at any other time. Consistently, new devices and advances have risen and the showcasing innovation scene has developed to 7,040 arrangements. Advertising masters would now be able to browse a confounding exhibit of alternatives to interface with new crowds, advance their items, or assemble brand faithfulness.

Having said that here are some of the Top Facts of Digital Marketing:

Chatbots Take Off:

Numerous organizations will keep utilizing a chatbot, they’re powerful programming programs that associate with site guests and clients. Chatbots discuss normally with individuals seeing the site and can address their inquiries continuously. Chatbots either utilize verbal connections or visit windows to help web clients find what they’re searching for. Employing a person to screen and speak with guests on your site can be costly, yet chatbots spare expenses by addressing basic inquiries for your sake. What’s more, in this manner, clients will in general value the customized administration and getting their inquiries addressed rapidly.

They Save Time:

Unlike people, a chatbot can give answers rapidly to a wide range of inquiries. Also, speedy reactions imply that clients can settle on choices quicker.

Expands Customer Satisfaction:

Unlike people, the chatbot needn’t bother with time to rest. Whenever the client needs data, its privilege readily available. What’s more, as the chatbot reacts all the more precisely, your business transformation rates will increment too.

Shows Good Humor:

A chatbot is rarely grumpy. You will never hear clients gripe about being dismissed. They are fair-minded, clear, and instructive—all characteristics that cause your clients to feel calm.

Next-GEN SEO is Here:

At the present time, a variety of changes are occurring in the web indexes industry and updates are going on continually. These progressions have significantly influenced the client’s indexed lists. Most prominently, Google’s BERT update has had a significant effect on the SEO world. The BERT shortened form represents Bidirectional Encoder Representations from Transformers. It’s a profound learning calculation that is identified with common language handling. Google is endeavoring to make its internet searcher quicker and improve its capacity to comprehend the complex delicacy of language and the searcher’s goal.

This is what Google says:

“Well, by applying BERT models to both positionings and included bits in Search, we’re ready to improve work helping you find valuable data. Especially for more, increasingly conversational questions or searches where relational words like “for” and “to” matter a ton to the importance, Search will have the option to comprehend the setting of the words in your inquiry. You can look such that feels normal for you.”

What does BERT mean for you?

In the event that your site is inadequately composed and needs clearness, you may see a decline in rush hour gridlock. There is certifiably not a convenient solution or strategy to reinforce rankings. Rather, you have to recall that your site is for individuals, not simply calculations. Consider why individuals go to your site. What is their plan? Presently, answer their inquiries as unmistakably as could reasonably be expected and compose the data in a consistent way. At the point when you compose for individuals, you’ll see achievement.

 

Advertising Targeting Improves:

Organizations utilize computerized advertisements to showcase their items, yet have you at any point gone over an online promotion that was straight-up irritating or had nothing to do with you? Not exclusively do online shoppers will in general disregard these promotions, yet they may likewise wind up despising the item and doing everything possible to avoid the brand.

Forbes magazine expresses that in light of this staggering computerized association, disconnected advertisements or brands that continue barraging individuals with their immaterial promotions will be ignored by 49% of individuals. Be that as it may, then again, individuals love incredible substance. In the event that your image reliably sends custom-fitted messages, at that point 36% will react by purchasing the item. Numerous organizations know about this pattern and areas of now arranging likewise. What’s more, we’re anticipating right now that constantly 2020, most organizations will target exact crowds and clients may be a review (and reacting to) hyper-significant advertisements.

Artificial Intelligence Infiltrates Digital Marketing:

The name “Man-made brainpower” is actually how it sounds; it alludes to robots or machines being able to work as people. Computer-based intelligence utilizes a blend of various highlights, for example, chatbots and voice colleagues to rapidly discover answers.

For example, Alexa and Siri are voice aides that give magnificent client care. Much the same as a human, they can take orders from the clients and work off-camera for their sake.

The AI robot does this by utilizing sensors and human contributions to assemble realities about a circumstance and can likewise gather/store the hunt information to improve the client’s future encounters. Cardinal Digital Marketing even has an AI-controlled medicinal service promoting programming considered Patient Stream that permits specialists and human services suppliers to screen and smooth out their publicizing efforts.

Growth in Digital Marketing Spend and Technologies:

     “The Drum” indicates that by 2020 and through the next few years, the global digital software industry will grow by $74.96 billion. Consequently, more money will be channeled towards digital marketing.  CMO predicts that by the year 2022, around 87% of marketing budgets will be spent on digital marketing.

In fact, this growth in digital marketing will result in a form of marketing referred to as “Agile marketing”, which is a form of marketing that measures how efficiently a brand or company is at achieving its marketing goals and objectives. An agile marketing team develops winning strategies and theoretical results to inform its stakeholders with the purpose of implementing it quickly. There’s no perfect way to implement the agile methodology in your organization (although we’ve found that a hybrid seems to work best). Essentially, growth in digital marketing translates into the speed in which new products and services are developed and distributed to meet customers’ needs.

Agile marketing is growing in popularity on social media since brands and marketers have spent the last few years figuring out how to connect and communicate on Facebook, LinkedIn, Pinterest, Twitter, and others. These social media channels provide enormous insights and data into what types of content work and how best to create it.

More Focus on Customer Retention:

In the coming years, organizations will likewise begin to occupy their consideration from procuring new clients to holding their current ones. These organizations comprehend that it takes less cash to continue existing clients glad and will direct more exertion in the center and last phases of the purchaser’s excursion.

Holding clients helps increment income since when you keep your current clients then they will in general tell their companions and give you referrals. Faithful clients are additionally and concentrating on showcase division helps spare expenses. Liable to be more straightforward and legitimate with you in regards to any issues or issues, allowing you to improve your image.

Single Marketing Software Providers Dominate:

As mentioned in the beginning, there’s a tremendous number of showcasing innovation arrangements out there. Furthermore, the normal venture is utilizing around 91 promoting cloud administrations.

This number is overpowering, which is the reason numerous organizations are changing to one programming arrangement that contains all the instruments that they need. HubSpot is an ideal case of an across the board advertising programming arrangement, as is Marketo, Pardot, and ActiveCampaign. Different organizations, as MailChimp, who generally just gave email promoting administrations, are presently including advertising computerization abilities, point of arrival manufacturers, and advertisement stage coordination. Solidification among arrangement suppliers is quickening in light of the client’s longing to have the entirety of their showcasing instruments under one umbrella.

Stay Ahead of Current Trends:

On the off chance that you are working a business, it’s critical to think about current promoting patterns and have the option to keep steady over where advanced advertising is going later on. What’s more, much the same as Amazon, you can begin customizing your items, utilizing online life to respond to questions, and actualize video advertising to pick up trust and show your image’s straightforwardness. Keep in mind, on the off chance that you are dealing with any customer information, at that point straightforwardness is basic. What’s more, there are a lot of advertising programming frameworks that can smooth out the entirety of your online exercises and client connections.

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Social Media Then And Now

Nikhil J

The importance and use of social media are used extensively. Decision making and tourism procedures and management are widely deliberated. The importance of social media is high for tourism competitiveness. Slow development is made by the industry in responding to business opportunities by social media. The online world is rapidly growing and some companies may embrace new technologies due to the pressure to be digital but are not thinking about what it means to the business in a fundamental environment. Theoretically, the increasing significance and attention of social media in tourism was created as the growing number of articles was found over the past years.

There are some challenges of intellectual assets and data control for the development and circulation of social-media-sources-involved, the miracle of social networking and the expansion of social media, web-based and mobile technologies that turn text communications into an active dialog, has been the most dramatic development in the information age over recent years. Resident Journalists, individuals who tweet opinions and comments on the internet for others to see, need to be mindful that they could be subject to claims.
Social media, consumers, tourism, and communication internet and New Consumer Habits in the Tourism Sector One of the habits that are increasingly growing in our society, which was essentially impossible years ago, is purchasing over the Internet and, remarkably, services related to Tourism and Relaxation are those that are the most demanded. Surveys showed that while on the Internet, buyers buy tickets plane, train, boat, bus, some purchase hosting services, and other services related to vacation and spare time activities. the areas related to Tourism and Vacation are no strangers to the Internet, but on the contrary, they are one of the fastest sectors that have adapted their distribution channels and information to users who increasingly use the network.

There is rapid growth and association of Internet use when planning holidays, especially in major tourist source markets. Internet accounts for more amenities for the user in the process of establishing and purchasing your holiday. Tourists can avoid mediators and contact hotels directly through the Internet. Besides, travel agents have also adapted and use the network as a marketing channel through its Web pages. In this sense, it is important to note that, under using the Internet, visitors do not arrive in South Africa without reservation, but the network opens a wide range of facilities for tourists to manage their bookings. The Internet is playing an increasingly important role in the value chain of tourism.

The Internet is a complex platform and consumers, companies, and organizations need to adapt and recycle continuously. The Web model currently in operation has nothing to do with the one that existed five years ago. Five years from now we’ll probably see one that doesn’t have much to do with the present one. We distinguished a change in the Internet model, where the user becomes more noticeable, especially in tourism, where they can conceive and organize their vacations. However, in recent years there have been several tools, such as blogs, YouTube, or different social networks that have a common feature: the socialization and active sharing of users who are part of them. That is, by using these tools users share, choose, and modify the information that most interests them, communicate, socialize, and participate in a conversation that takes place on the Internet. These tools, independently, have developed the existing Internet model, a vertical one, Social Media Applications in Communication, it is important to recognize that social media is first and primary a social platform.

Travel firms need to recognize how their primary customer is using the tools and adapt their marketing to match their consumer needs. In the area of social media, a shift in the communication approach of companies has arisen, away from pushing things out toward inviting consumers to put things into companies to create a fully interactive and mutually beneficial relationship. Since customer appointment is critical to mutual message via social media and because of the lack of communication, anything can affect the eventual success of social media that is used. In the business services field, as solving business problems often requires collaboration and communication among people, social media can help businesses communicate and gather customer input on future approaches and products. Starbucks is a sample where Starbucks customers can suggest ideas: “You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Innovative or simple – we want to hear it. Share your ideas, tell us what you think of other people’s ideas, and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started. By communicating with customers through different social media applications, the purposes or companies could gain insights relating to their competitive advantage and customer perfection.

With social media can not only tourism suppliers achieve a better understanding of what consumers want and how they perceive their companies, customers‟ comments and opinions can also highlight parts of improvement and empower suppliers to protect their brand and images. Impacts on Tourism Culture and Knowledge Social media is changing the global tourism culture. Common themes have arisen from social media research, such as conceptualization of connection and interruption, the impact of technologies on the traditional physical spaces of tourist‟ social communication, and the increasing flexibility between “tourists” and “non-tourists” experiences. The environment of tourism is going to change through the influence of social media. Social media use can also contribute to tourism knowledge creation. Online networking positively donates to information sharing, knowledge creation, and idea generation capabilities of peer-to-peer practical communities. Social media also becomes a useful research tool when conducting academic studies on tourism-related issues. Using social media in tourism education is also an emerging topic, because the main users of social media on Facebook, are, for example, students. Intellectual Property and Data Control There are some challenges of intellectual property and data control for the development and dissemination of social media-sources-involved.

 The phenomenon of social networking and the development of social media has been the most dramatic development in the information age over recent years. Employees should thus be educated in their duties to protect information in whatever media. It is suggested that this is protected in letters of employment and induction training of all new employees involved by counselors. It is also necessary that the terms governing the employment of existing employees and the education of existing employees are also reviewed and addressed accordingly. To optimize the use of social media it must be used responsibly and adhere to the professional obligations mandated by relevant regulatory bodies and the ethics that legality encourages and expects from its employees, users of its information, and its information systems. The question we should be raising is “What are the legal implications from a professional perspective when using social media? “Social media is neither great nor useless, but how it is used is its meaning. Furthermore, it does not turn responsible and professional actions into anything unethical or immoral.

The law on social media is the law that regulates any conversation that takes place over. If a person/ company publishes data” including comments on Tweets, Retweets, or even the presenting of comments on one’s Facebook page” you are subject to the same laws that would apply to the traditional media. This means that your content on your Facebook Profile – including your Tweets and Re-Tweets – is subject to criminal law. Freedom of presence is a fundamental right but it is not limitless as far as freedom of expression on the internet is disturbed. If your speech oversteps on the rights of another, disturbs copyright, or constitutes hate speech, then your freedom is legally limited.

 Citizen Journalists need to be aware that they could be subject to lawsuits. Whether an individual ‘citizen journalist’ or ‘traditional’ journalist publishes information that could be deemed insulting to either an individual, company or brand, it seems that one could certainly be liable for an offence for unsupported negative comments. Conclusion Competitiveness in the field of tourism research can be defined as “the ability of a journey’s end or business to create and participate value-added products that enable local resources to sustain and maintain its market position over its competitors”. There is a new paradigm of competitiveness. It is believed that innovation is a key factor for business success and, eventually, for the growth of national economies. Traditionally, there was the idea that the tourism sector, as the service sector was a sector that developed little advanced activity and applied innovations produced by the manufacturing sector. However, in recent years there is increasing evidence that the service sector plays an important role in the use and generation of innovations, but innovation in this sector has specific characteristics.

The literature review confirms the importance of clusters in economic development, contributing positively to the innovation process, facilitating relationships with other companies and institutions to better meet consumer needs, channeling knowledge, and information. Today it is universally approved that information Technology has revolutionized communications and tourism, among others. The role of the user in Tourism 2.0 is clear, through interaction and direct contribution to the environment. There are already many social networks aimed at sharing experiences, photos, and rating the quality of services received in different areas of the tourism industry. Research into social media in tourism might find new interests in four main directions: community engagement and communication, complete marketing strategies, differentiated purpose management, and the legal and ethical issues arising from using social media in tourism.

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Digital Marketing Benefits For Local Business In Corona Time

Nikhil J

As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging people to avoid crowds- which, by the way, are everywhere.

Now, more than ever, business owners face unprecedented challenges. The COVID-19 pandemic and its aftermath are going to continue to cause major disruption for businesses across the country and change consumer buying behavior indefinitely.  It’s in these moments of uncertainty and rapid change when a digital marketing strategy is vital in the aftermath of this pandemic, there will be businesses that are ready for the rebound and ones that don’t embrace the opportunity to adapt. It is a pivotal time to invest your energy and effort into building a digital marketing strategy that can support your business now and prepare you for acceleration in the future.

Most local businesses depend on foot traffic and word-of-mouth referrals to increase their customer base, which is why COVID-19 has been so damaging to their profits over the past few weeks. Many states are creating stay at home orders, meaning that businesses that revolve around the physical presence of customers aren’t getting the traffic they need. It is crucial for businesses to adapt their marketing strategies to reach customers at the right place and at the right time. This is why digital forms of communication are so essential. Social distancing may have created physical distance between us. But it’s connected businesses and consumers in whole new ways. Being confined to your home during COVID-19 doesn’t need to be wasted time. If your business is focused on serving the needs of your customers and community. You have an immense opportunity to focus your energy on building a responsive and adaptive digital marketing strategy.

While people are staying at home during the COVID-19 pandemic, they will be utilizing the internet and online search even more. You must keep pace with the changes in consumer behavior and be there when they’re searching for a business like yours.

We’re all dealing with the impact of the coronavirus outbreak has had on our lives whether you’ve tested positive or not. We’re all taking precautions. We’re locked in our homes and our kids aren’t in school. We can’t visit our friends. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive and not too pushy, but it’s a great opportunity for your brand to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation. Also, use your business to contribute to area food banks or assist the elderly with their grocery shopping. And promote your good deeds with social media marketing to help build your brand.

Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization strategies to climb to the top of Google’s search engine results pages so your business can be easily found. People still place orders and nees things even when at home. A lot of people still contact companies during work hours, and that is not going to change just because they are home. Your competition may adjust but that doesn’t mean you have to stop everything and lose sales. It’s a great time to continue your digital marketing as other advertisers may go offline at this time. SEO helps your business increase organic traffic to your website and move past your competition. You want to be on the front page of the Google SERPs and at the top of the list. so that when your customers search for a certain keyword you’re the company they end up calling. To climb to the top of the SERPs takes time and strategic optimization strategies.  If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue. You have to remember that SEO is more of a long-term strategy. What you do today for your SEO campaign will affect your organic search traffic two months from now. Pausing your SEO campaign now could have a detrimental impact on your revenue potential two months from now when the coronavirus starts to become a distant memory.

During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open.

Local SEO is now more relevant.  We’ve all reduced our travel and are staying close to home. In this rare time, when we do leave our house, we’re looking for a nearby destination for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for ‘near me’ searches. You want customers in your geo region to be able to easily find you online so they turn to you first. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families. Another way to boost your local SEO during this time is to not forget about the importance of adding positive reviews. During the coronavirus, online reputation management is as important as ever because this is a great time to really connect with your target audience during a chaotic time.

These are challenging times for everyone. But your business can still flourish if you’re willing to try a new approach and not pull back on your marketing during a critical time for your company to show compassion and empathy. To learn more about digital marketing and local SEO

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Digital Marketing in India

Nikhil J

Are you one of them who is totally into shopping and making various purchases from online stores like Amazon, Snap deal, Myntra, Flipkart so on? Or are you one of them who is into online learning, reading books, searching homes, etc? Then it is very clear that you are knowingly or unknowingly attached to the concept of Digital marketing and solely living in a digital marketing era.

For those of you who really do not understand what Digital marketing is about here, it is- Digital Marketing is a form of marketing products or services, which involves electronic devices. It can be both online and offline. According to the institute of direct marketing “the use of the internet and related digital information and communication technologies to achieve marketing objectives.”

According to CAM Foundation – “Digital Marketing is a broad discipline, bringing together all forms of marketing that operate through electronic devices – online, on mobile, on-screen. Over the years, digital marketing has developed enormously, and it continues to do so.”

The scope of E-Marketing is considered to be broad and is not only used to promote internet marketing, but also to facilitate email marketing and wireless media. Electronic marketing also links to the technical and creative aspects of the Internet, including development, design, advertising, and sales.

Website use is through electronic marketing in combination with online promotional techniques such as social media marketing, search marketing (SEM), interactive online advertising, e-marketing mail, online directories, viral marketing, affiliate marketing, etc. E-marketing also includes product display, graphic and audio video advertising with text, 3D product view, product navigation, basket selection, payment.

Frankly, it is the creative use of management information systems (MIS) and technology that supports customer interaction with online merchants. Marketers need to use technology, information, and intuition to define brands and attract potential customers. E-commerce has launched a revolution that is changing the way we do business. In 1997 the U.S. government. authorized use of the Internet by a commercial organization. This gave a new impetus to the direction of trade and commerce.

In 2015, e-commerce activities are progressing with rapid expansion, multiple campaigns, supply-based user acquisition, etc. This shift to e-commerce is made more visible by placing more emphasis on consumer understanding and retention, better experience, and a greater variety of assortments in an ever-expanding range of categories. E-commerce players focus on retaining existing customers and acquiring new users. To keep customers with e-commerce as a category, they differentiate themselves by exploiting the data and trends in the field and, eventually, move towards the principle of personalized marketing.

Customers are rewarded for their loyalty through better delivery, pricing, exclusive offers, and experience with return policies. The first testers and adopters clearly understood electronic commerce and made huge use of electronic commerce. As a result, companies are reducing the description of mass e-commerce advertising targeting testers and adopters for the first time. The leading digital platforms such as Google, Facebook, Twitter, YouTube, etc. User-friendly products for advertisers that allow small and large players to effectively market to new users. This is a higher digital marketing cost. Due to digital media innovation, the embedded e-commerce reader system is shifting from app downloads and visits to user metrics.

India, a densely populated country with a population of 1,339,180,127 (as of July 2017) is second in the world. Every moment creates many opportunities for people. When talking about digital marketing, keep in mind that the future of digital marketing in India and the scope of digital marketing in the future will be promising for years.

The mobile phone is now a must-have for everyone. Even if your mom wants to try a new recipe, she definitely uses YouTube to write what is needed and how to do it. And in business, the digital marketing trend is booming. Everyone wants to market their products and services over the Internet to increase their scope. Compared to traditional marketing, a number of key advantages make this marketing strategy more effective and affordable. Everyone in the country prefers digital marketing over everything else. Even the startups are launching their business via digital marketing.

This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product. It offers a wide range of economical, powerful, and contemporary mechanisms and mediums of marketing. Every type of product and service is now opting for the option of digital marketing. Because they know that this is the proven platform. Right from tech giants to hoteliers are on the digital platform.

According to a research firm, eMarketer e-commerce sales in India are expected to grow from $ 14 billion in 2015 to $ 55 billion in 2018. India has experienced the fastest growth in retail e-commerce among countries in the world. Asia-Pacific, with an increase of 133.8% in 2014 and 129.5% in 2015. The combined gross value of goods, or the total value of sales from the country’s three main e-commerce sites, to Know (Flipkart, Amazon, and Snap deal) in 2015 was $ 13.8 billion higher than that of the top 10 offline retailers, which totaled $ 12.6 billion for the same period.

One may wonder what are the reasons for the growth of digital marketing in India. The increase in Internet penetration in the country has led to substantial growth in other digital industries such as electronic commerce, digital advertising, etc. The latest digital marketing trends in India in the use of the web, mobile devices, and searches, social media, online shopping, and videos are shaping the Indian digital market and what it has for years to come.

By adding 17.6 million users in 2013 and posting a 31% year-over-year increase, India becomes the world’s third-largest Internet population, leaving Japan behind. While in 2012, the mobile Internet increased by 111%, in 2013, growth was 63%. India recorded a GA of 28% in 2012 and a GA growth of 39% in 2013 in terms of the number of Internet users

While in December 2007, the digital commerce market was located at Rs. 8,146 crores, in December 2012 it was worth Rs 47.349 million. In December 2013, digital commerce in India reached Rs. 62,967 crore. The segment experienced growth of 35% between December 2011 and December 2012, while it increased by 33% between December 2012 and December 2013.

60% of Indian Internet users visit online sales sites. Of all the products on the online market, consumer durables represent 34%, clothing and accessories 30%, books 15%, beauty and personal care 10%, and home and furniture 6 percent. More than 50% of sales in these product categories take place in non-metropolitan cities.

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Due to the advancement of technology at an exponential rate, the marketing paradigm has shifted to new approaches focused on the customer and the content offered on the digital platform. Traditional marketing, such as advertising, public relations, branding, and corporate communications, lead generation, etc., is largely based on television, radio, telephone, print media, and telephone as a means of dissemination. Unlike modern marketing techniques harnessing the power of the Internet and social media to reach a more specific audience. Modern marketing techniques provide a profitable marketing platform with the ability to reach millions of customers in no time. Companies that invest heavily in digital marketing only as a marketing dissemination tool can significantly affect their overall marketing success. For the success of any marketing campaign, you must take full advantage of the different marketing techniques available in traditional and modern marketing. Activities such as push marketing, lead generation, launch events and trade shows, television and print media can be used to integrate with social computing, personalized content and budget control, etc. . to reach the identified market segments and transform them into paying consumers. With the rise of social media, the changing business landscape, and the introduction of more educated customers, businesses must rethink their marketing strategies and design a multi-channel marketing plan that carefully establishes an optimal mix of modern and traditional techniques. . best suited for business

He believes that digital marketing belongs to the technology department: a large number of startup founders do not believe that digital marketing is a function of marketing. But they treat it like a technological piece. Although digital marketing uses technology for reasons such as scalability or scalability, it is still a marketing function. Waiting for the technical team to create digital marketing success is an obvious recipe for failure. This problem is not limited to startups, even large companies are also victims of this digital marketing treatment.

But it is interesting to note that apart from the fact that the growth of technology has contributed to the development of digital marketing, our government has also played a vital role in this, don’t you think? In order to transform the whole ecosystem of public services through the use of information technology, the government of India launched the Digital India program with the vision of transforming India into a digital society and a knowledge economy. Now, opportunities are not only available in metropolitan cities but also in smaller cities. The government also applied for job programs. These days everything becomes digital. So if we are talking about a career in digital marketing in India, then you are in the right place. Stop discussing the options and see what their benefits are. The government’s electronic market is also experiencing a significant increase in its electronic market analytics papers. All registrations increased with slight fluctuations. Fluctuations occur everywhere. People in India are slowly coming to technology and it will take some getting used to.

As Internet users grow day by day, the e-commerce sector is also booming. Companies are shifting their advertising budget from traditional marketing to digital marketing strategies. Studies indicate that the number of consumers who shop online in India is expected to exceed 100 million by the end of 2017 and that the electronic retail market is expected to reach 65% in 2018. These figures clearly indicate. that digital marketing services will continue to experience significant growth and change. Indian companies must accept digital change and embrace trend innovations to remain competitive and accommodate large numbers of Internet users.

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How Big Digital Marketing Captured The Indian Businesses

Nikhil J

  Digital Marketing is a term that is widely used by plenty of Business firms nowadays. Initially, it was emerged and become very popular in western countries, and then it started acquiring Indian companies too, to increase the sales and marketing activities of Indian based companies. Digital marketing turned everything from expensive traditional advertisements to Digital Advertisements.

Through technology the world keeps on taking a new structure day by day, For instance, @2010 the smartphone users were very less below the line 12% but now in 2020 above the line 90% of Indian citizens turned to smartphone technology. No Posts instead of emails and WhatsApp, This is the greatest achievement of the Digital World.  Companies started using this opportunity to reach users and customers 10x to 20x faster than the traditional advertisement reach. At the same time, Firms prefer Digital Marketing Campaigns to acquire the market. Google Ads, Social media marketing is a user-friendly application for firms to develop their Customer base.

Companies choose Digital banners, advertisements instead of the traditional method. To keep the data safe and secure the CRM is developed and implemented in most of the businesses in India. |What is Digital Marketing Digital| marketing social media marketing |Top 10 companies Bangalore | Unilever |Purchase Intentions of Customers Enhanced by using various digital marketing activities. Big data has been introduced to collect, correlate, and Visualize Customer records and Purchase history. And there is particular software to reach the geographical wise target audience, there are more and more about it.

The existing businesses were completely breakdown their huge expenses on marketing activities. In this new digital era as per the research of Harvard Business School, all the traditional oriented firms should get twinned with modern Marketing strategies to reach out to the maximum sales. At the end of the day everyone ends up with their devices either laptop or mobile phone, there are huge possibilities to succeed in this digital era by using digital marketing. For eg (companies like Flipkart, Zomato, Swiggy, big basket) in groceries and Food delivery facilities, and from Cosmetics, Johnson and Johnson, Unilever, and more. Digital marketing is becoming a vast usage from most companies in India.

Especially after learning a lot of lessons and success stories of the most famous brands belongs to Western countries slightly more people turned up to use Social media campaigns and Email marketing strategies to accelerate their marketing activities.

The secured SEO system is even more sprouted the Digital marketing seeds in the Indian businesspeople minds, usage of traditional marketing is become decreased and usage of SEO, social media marketing has become increased, most of the business firms majorly targeting on user-based contents to highlight their reviews in the social media marketing, if you think about this specific idea, most of the business firms merging their marketing activities to get highlighted in the market | Marketing in the digital world | They are generating the advertisements by using a user based reviews, that review and survey has been generated through social media activities of course at the End of the day Most Indian businesspeople use both of the activities to increase their sales to accelerating for more revenue. But the percentage of usage for digital marketing has been increased | what is Digital Marketing| Digital media marketing | As per the research of McKinsey and firm a US-based consulting service company has released a report saying that by 2025 all the companies in India will have a great Epoch on digital marketing services, all the companies even small, medium and large scale industries will organize more campaigns and sales activities through digital marketing.

Digital marketing careers will get boosted and the job market in digital marketing gets opens widely and Digital marketers will be highly paid compare to software developers as per the research of McKinsey and firm. Our Indian adds will get a high number of ad impressions globally, and almost all the companies in India use Buzz marketing strategy to boost their revenue and sales. The conversion rate turns high globally. The Usage of big data and implementation of |Sales force |SAP| services will increase rapidly by Indian companies.

Even now a lot of companies have started using these services and claiming a greater height in the market. Due to this current situation | Covid19| pandemic most of the FMCG companies started using a strategy called | Tropical Advertising, in their web and social media campaigns, they’re fetching a great number of viewers and lot of new FMCG faces who embarked just before in the market has been reached a greater height by using the tropical advertising and digital marketing strategies. Digital marketing has started emerging as a New Digital Epoch in the Indian advertising industry. There are a lot of Scopes and a good future for digital Marketers in India.

Traditional advertising and Marketing have a potential to reach a very limited number of customer Audience but digital advertising and marketing have a potential to reach an audience anywhere in the world every corner of the world, The perception of the customers also slightly been changing to digital marketing due to attractive poster and logos of the Indian companies. So there is a huge possibility for obtaining a huge target audience through digital media marketing facilities. The digital media marketing can be addressed to all business people easily once If they access digital devices, by tracking them to our website the digital Marketers can generate huge traffic to their website.

Traffic leads to conversion and conversion leads to purchase, purchase leads to consumption, consumption leads to words of mouth and generation of reviews, Reviews leads to a new purchase this chain process continues by all the consumer of the Indian brands, Digital marketing plays an end to end role for Indian companies in the marketing activities. The article about Cafe Coffee Day says that Initially while it was started they mainly focused on corporate people and upper-middle-class people by posting their banners and advertisements digitally, and it has got a great reach and the company started repeating the same with new concepts and ideas, it has got a great hit in the market on the time of 2016. Like that lot, if Indian companies were reached success and more companies were leading great positions in the digital world.

For instance Yourstory the company started with a very limited number of employees they collected all the successful business stories and updates of startups and they started acquiring a lot of digital readers to their website and application. They did huge campaigns to promote their brand and that become very popular in a few days from their starting point. Indian based company called ITC which have well-known Brand equity among their customers, even they moved to digital marketing to promote their food-related products they intertwined both traditional and modern Marketing Strategies to acquire the large customer base and in Indian Education industry most of the reputed colleges adopted the digital marketing tools to spread the brand awareness among their customers.

And in Telecom industry we can state a big brand company for example called JIO, their success stories reached to every corner of the world, JIO rapidly accelerated their marketing activities by using a lot of digital marketing tools, and they slightly boosted the smartphone sales in India by launching their Innovative services. In cosmetics and simultaneously Apparel Industry have adapted the digital media marketing as a tool to get the maximum number of customers, end to end we can see the Myntra, Meesho, Flipkart advertisements stating a wonderful clothes and it admire every one towards their pictures.

The Indian cinema industry has ranked an upmost level in usage of digital marketing strategies, Book my show 24/7 their advertisements displayed to all the Android users they use Wide range of email marketing compare to other Marketing tools. How can we forget |Byjus| in the Education Sector and a startup |edutech| reached a larger student audience in India by the concept of Online Tutor. They offer all the types of tutoring facilities and coaching to all the class levels and different entrance exams. They used a Buzz Marketing Strategy to acquire a larger group of audience.even they sponsored for Indian IPL team, their brand Ambassador is Actor Sharukhan, this is not possible without using digital marketing tools. |Vedantu| an edutech firm is a competitor of Byjus, they are reaching a larger group of audience by their promotional social media campaigns they used digital marketing tools to grow and to compete with Byjus in the Online education Sector. They made all the teachers turn up to online faculties and video makers in this Covid19 season. A lot of privatized school teachers have turned to online teachers for a temporary period due to this | Covid19 pandemic |

The Growing competitor for Big basket, Dunzo this firm is doing pretty good like big basket the delivery is very quick to compare to the big basket, the bugs have been destroyed and their growth through the digital world by the usage of digital Marketing in the real world has to touch the greater heights like a big basket. The Healthcare industry doing pretty well through digital marketing tools, Apollo Group of hospitals has created a brand that people trust there brand more than their services. under Pharmaceutical Industry we would have heard Biocon Pvt LTD, a Pharmaceutical company that produces a lot of English medicines and tablets for various diseases, they even use digital marketing as a tool to climb a ladder to reach a greater position in the Pharmaceutical market. Like I said before the usage of digital media marketing by all the Indian companies will lead to a digital Epoch in Indian history of Advertising.

Digital Marketing | social media marketing | SEO Tools and management| Yourstory | Top companies in India | Jio a Telecom firm | Apparel Industry | Healthcare industry |

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SEO And Adwords Benefits In Corona Time

Nikhil J

  With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact.  This has changed how people engage with brands and do business on a massive scale. As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take. As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and e-commerce have become more important than ever. Customers are increasingly shifting their buying activity towards only options and brands need to be present for these consumers.

SEO AND AdWords:

SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on search engines. It is the art of ranking high on a search engine in the unpaid section, also known as the organic listing. Search engine optimization is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of certain keywords. All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images, or local listing are shown and ranked based on what the search considers most relevant to users.

SEO making certain changes to your website design and content that make your site more attractive to a search engine. The search engine will display your website as a top result on the search engine result page. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

Google ads are Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the product and services that you offer. Google ads are a product or service, raise awareness, and increase traffic to your website. Google ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget. There is no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

Important of SEO during the lockdown:

The emergence of COVID 19 over the past few months has thrown many businesses into a state of turmoil and uncertainty. Unlike other global issues, such as recessions, businesses of all sizes and industries are affected by this virus in one way or another, as economies all over the world struggle. Marketing, just like other business practices,  needs to be adjusted in order to survive throughout the coronavirus crisis. Online marketing is likely to be the only way in which you can realistically reach customer, as entire countries go into lockdown, and this form of marketing also has a benefit thanks to more people being stuck at home, and thus on the internet more often.

  • Maintain Website User-friendly: During the lockdown period, people will be online almost every day, and they will still be browsing to your business website. This means that you need to maintain the user-friendliness of it, such as ensuring the user journey is clean and uncluttered, that relevant content is front and center,and that everything is optimized.
  • Using SEO during a crisis can be done to uphold your search engine results, especially if you focus on the right keyword during this period
  • Brand awareness and organic search results are often linked to one another, and using search engine optimization can help you to build and maintain both.

Consumers are turning to online markets to address their needs, which means that thriving organizations will be those ready to meet them with an excellent online experience and engaging content. Brand should also note that much of this growth has occurred on mobile devices, as smartphones and tablets have seen an incredible 50% growth in usage. Therefore, brands should focus on creating high-quality content and digital experiences that will engage customers through mobile devices. As consumers turn to online resources to conduct their shopping, brands will want to create targeted content to attract new potential users and customers to their site. As you engage with your customers, learn more about their interests and concerns during this time of social distancing and isolation.

As customers are stuck inside, working from home and unable to go about their typical lives, use your content to help them think about the future and begin to plan for what they will do when this pandemic ends. To maintain a strong presence with your customers you will also need to think about how to engage them across multiple channels, including organic, paid, and email.

Users are shifting to online shopping more and more since this all began. Everyone is at home searching on their phones for the products they need. During the lockdown period, digital media in the form of online news and websites will have plenty of readers, even far more than newspapers and other print media. Hence, businesses need to produce relevant and customer-centric articles and blogs to keep consumers engaged. In the age of instant messaging and online conversations,  live campaigning is important for maintaining a healthy relationship between companies and their customers.  Online campaigning is an essential tool for customer engagements during the lockdown period when people are in their homes, you can organize a campaign and attract many audiences.  Likewise, there are many features that you can use to promote your business online. The government as well as other private players are using this platform to educate and aware people of the development of the COVID-19.

Coronavirus has socially distanced people but social media has brought the community even more closer. This refers to using online marketing tools, such as Google AdWords campaign and SEO practice in order to keep your brand in the public eye and offering a way to reach customers and build your brand personality.

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