Hunting for Gold Mine….
Had you ever thought that learning digital marketing would involve hunting for goldmine. Yes, you heard it right!!! You need to hunt for a right goldmine for yourself, where using your own skills you can extract gold, similarly in digital marketing also you need to find your niche/narrow your niche before you become an expert in that and start converting your skills into gold for you.
The Market is constantly evolving, more needs are giving rise to more solutions and more solutions are in turn giving rise to more needs. Needs will never reduce so as opportunities. With these infinite needs there are infinite niche opportunities available.
Related Post: How does Digital Marketing Works?
For E.g: Our need of transportation gave rise to cars, now when car came into picture, new need arises of car service, car cleaning, fuel, different or new types of Tyre’s. These gave rise to infinite opportunities to build your own niche(s).
Always choose a niche which:
1)You are passionate for.
2)You have the talent to build that skills.
3)Has ample market opportunity.
PS: The three major Niches are Health, Wealth and Relationships.
Some Global Economics that you should know:
$ Economy of a country goes up when there are more no. of people, between age 25 to 50.
$ Economy of a county goes down if there are more no. of people, above the age of 50.
$ Debt creates money in an economy.
Also read: What Are SEO Keywords?
$ Circulation of money stops when people start paying their debts, which gives rise to deflation.
$ During recession strong companies survive and week companies fall.
$ We should not worry about the recession; people will always pay money for a value.
PS: You should always read more about economy and have knowledge about the general and current economic happenings.
Some Basic Key Skills:
Communication is one of the key and basic skill for any kind of marketing be it traditional or digital.
All of these should be your daily practices:
>Read at least for 30 mins daily be it newspaper, magazine, or novels in that language.
>Watch News, Movies & TV Series in that language.
>Think in that language.
>Talk and improve language.
>Listen to podcasts.
>Write at least 500 – 1000 words daily, Start with your personal blog.
>Watch Stand-up comedy shows to learn local language and slang.
PS: Make a commitment to improve your communication.
Crux: Marketing + Technology = Digital Marketing!!!
Integrated Digital Marketing:
Now you guys must be wondering what this IDM is. Guys IDM is nothing but a different parts or different tools of digital integrated together to make the whole system work. For E.g.: Different parts of cars like wheels, engine, gear box etc all integrated together to make it a whole car.
Related Article: Digital Marketing Strategies
As you all must have heard that Content is King. Similarly, you can in the above block diagram that all the other blocks surround content/tribe. All the strategies of digital marketing revolve around content.
Integrated Digital Marketing
Steps of IDM:
1) Firstly you need to start making your own content and building your own tribe.
2) Then you start getting SEO traffic on that.
3) You should have a defined social media strategy around it.
4) You have to the start doing email marketing about it.
5) Then you start mixing paid advertising to it.
6) Final step – you sell and covert.
Crux: Find 1000 customers, who can pay you 10,000 bucks = 1 Crore worth profit…
Find Market Demands By Following Ways:
> Use Google Auto Suggest.
> Use AnswerThePublic.com
> Look for Amazon reviews.
> Scratch your own itch.
> Talk to your customers.
> Search for pre and post products/services of other products.
Personal Branding:
The best known will always beat the best. Do not hesitate to post your content be it a blog or a video. Don’t have a fear of standing out. And don’t try to fit in someone else’s shoes. Be yourself. Build your own brand. Show your real character and personality via your content and on social media. Publish content in different form, the more You publish the more you own the internet. Write, publish videos, do public speaking.
PS: Let your vibe attract your tribe.
Marketing Funnel:
- Digital Marketing Funnel
- How does this funnel work?
- Start giving free material, Keep building trust.
- Charge a little amount for the courses you offer.
- Make the funnel automated.
- Build relationship on automation.
Get 1 million people at the top of the funnel to eventually get 1000 people at the bottom of the funnel.
Hope this blog would have help you in some way to get some idea about finding your own niche. If you found some value in our blog visit our Website: learndigital.co
