Digital Marketing in India

  Are you one of them who is totally into shopping and making various purchases from online stores like Amazon, Snap deal, Myntra, Flipkart so on? Or are you one of them who is into online learning, reading books, searching homes, etc? Then it is very clear that you are knowingly or unknowingly attached to the concept of Digital marketing and solely living in a digital marketing era.

For those of you who really do not understand what Digital marketing is about here, it is- Digital Marketing is a form of marketing products or services, which involves electronic devices. It can be both online and offline. According to the institute of direct marketing “the use of the internet and related digital information and communication technologies to achieve marketing objectives.”

According to CAM Foundation – “Digital Marketing is a broad discipline, bringing together all forms of marketing that operate through electronic devices – online, on mobile, on-screen. Over the years, digital marketing has developed enormously, and it continues to do so.”

The scope of E-Marketing is considered to be broad and is not only used to promote internet marketing, but also to facilitate email marketing and wireless media. Electronic marketing also links to the technical and creative aspects of the Internet, including development, design, advertising, and sales. Website use is through electronic marketing in combination with online promotional techniques such as social media marketing, search marketing (SEM), interactive online advertising, e-marketing mail, online directories, viral marketing, affiliate marketing, etc. E-marketing also includes product display, graphic and audio video advertising with text, 3D product view, product navigation, basket selection, payment.

Frankly, it is the creative use of management information systems (MIS) and technology that supports customer interaction with online merchants. Marketers need to use technology, information, and intuition to define brands and attract potential customers. E-commerce has launched a revolution that is changing the way we do business. In 1997 the U.S. government. authorized use of the Internet by a commercial organization. This gave a new impetus to the direction of trade and commerce.

In 2015, e-commerce activities are progressing with rapid expansion, multiple campaigns, supply-based user acquisition, etc. This shift to e-commerce is made more visible by placing more emphasis on consumer understanding and retention, better experience, and a greater variety of assortments in an ever-expanding range of categories. E-commerce players focus on retaining existing customers and acquiring new users. To keep customers with e-commerce as a category, they differentiate themselves by exploiting the data and trends in the field and, eventually, move towards the principle of personalized marketing. Customers are rewarded for their loyalty through better delivery, pricing, exclusive offers, and experience with return policies. The first testers and adopters clearly understood electronic commerce and made huge use of electronic commerce. As a result, companies are reducing the description of mass e-commerce advertising targeting testers and adopters for the first time. The leading digital platforms such as Google, Facebook, Twitter, YouTube, etc. User-friendly products for advertisers that allow small and large players to effectively market to new users. This is a higher digital marketing cost. Due to digital media innovation, the embedded e-commerce reader system is shifting from app downloads and visits to user metrics.

India, a densely populated country with a population of 1,339,180,127 (as of July 2017) is second in the world. Every moment creates many opportunities for people. When talking about digital marketing, keep in mind that the future of digital marketing in India and the scope of digital marketing in the future will be promising for years. The mobile phone is now a must-have for everyone. Even if your mom wants to try a new recipe, she definitely uses YouTube to write what is needed and how to do it. And in business, the digital marketing trend is booming. Everyone wants to market their products and services over the Internet to increase their scope. Compared to traditional marketing, a number of key advantages make this marketing strategy more effective and affordable. Everyone in the country prefers digital marketing over everything else. Even the startups are launching their business via digital marketing. This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product. It offers a wide range of economical, powerful, and contemporary mechanisms and mediums of marketing. Every type of product and service is now opting for the option of digital marketing. Because they know that this is the proven platform. Right from tech giants to hoteliers are on the digital platform.

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According to a research firm, eMarketer e-commerce sales in India are expected to grow from $ 14 billion in 2015 to $ 55 billion in 2018. India has experienced the fastest growth in retail e-commerce among countries in the world. Asia-Pacific, with an increase of 133.8% in 2014 and 129.5% in 2015. The combined gross value of goods, or the total value of sales from the country’s three main e-commerce sites, to Know (Flipkart, Amazon, and Snap deal) in 2015 was $ 13.8 billion higher than that of the top 10 offline retailers, which totaled $ 12.6 billion for the same period.

One may wonder what are the reasons for the growth of digital marketing in India. The increase in Internet penetration in the country has led to substantial growth in other digital industries such as electronic commerce, digital advertising, etc. The latest digital marketing trends in India in the use of the web, mobile devices, and searches, social media, online shopping, and videos are shaping the Indian digital market and what it has for years to come.

By adding 17.6 million users in 2013 and posting a 31% year-over-year increase, India becomes the world’s third-largest Internet population, leaving Japan behind. While in 2012, the mobile Internet increased by 111%, in 2013, growth was 63%. India recorded a GA of 28% in 2012 and a GA growth of 39% in 2013 in terms of the number of Internet users

While in December 2007, the digital commerce market was located at Rs. 8,146 crores, in December 2012 it was worth Rs 47.349 million. In December 2013, digital commerce in India reached Rs. 62,967 crore. The segment experienced growth of 35% between December 2011 and December 2012, while it increased by 33% between December 2012 and December 2013.

60% of Indian Internet users visit online sales sites. Of all the products on the online market, consumer durables represent 34%, clothing and accessories 30%, books 15%, beauty and personal care 10%, and home and furniture 6 percent. More than 50% of sales in these product categories take place in non-metropolitan cities.

Due to the advancement of technology at an exponential rate, the marketing paradigm has shifted to new approaches focused on the customer and the content offered on the digital platform. Traditional marketing, such as advertising, public relations, branding, and corporate communications, lead generation, etc., is largely based on television, radio, telephone, print media, and telephone as a means of dissemination. Unlike modern marketing techniques harnessing the power of the Internet and social media to reach a more specific audience. Modern marketing techniques provide a profitable marketing platform with the ability to reach millions of customers in no time. Companies that invest heavily in digital marketing only as a marketing dissemination tool can significantly affect their overall marketing success. For the success of any marketing campaign, you must take full advantage of the different marketing techniques available in traditional and modern marketing. Activities such as push marketing, lead generation, launch events and trade shows, television and print media can be used to integrate with social computing, personalized content and budget control, etc. . to reach the identified market segments and transform them into paying consumers. With the rise of social media, the changing business landscape, and the introduction of more educated customers, businesses must rethink their marketing strategies and design a multi-channel marketing plan that carefully establishes an optimal mix of modern and traditional techniques. . best suited for business

He believes that digital marketing belongs to the technology department: a large number of startup founders do not believe that digital marketing is a function of marketing. But they treat it like a technological piece. Although digital marketing uses technology for reasons such as scalability or scalability, it is still a marketing function. Waiting for the technical team to create digital marketing success is an obvious recipe for failure. This problem is not limited to startups, even large companies are also victims of this digital marketing treatment.

But it is interesting to note that apart from the fact that the growth of technology has contributed to the development of digital marketing, our government has also played a vital role in this, don’t you think? In order to transform the whole ecosystem of public services through the use of information technology, the government of India launched the Digital India program with the vision of transforming India into a digital society and a knowledge economy. Now, opportunities are not only available in metropolitan cities but also in smaller cities. The government also applied for job programs. These days everything becomes digital. So if we are talking about a career in digital marketing in India, then you are in the right place. Stop discussing the options and see what their benefits are. The government’s electronic market is also experiencing a significant increase in its electronic market analytics papers. All registrations increased with slight fluctuations. Fluctuations occur everywhere. People in India are slowly coming to technology and it will take some getting used to.

As Internet users grow day by day, the e-commerce sector is also booming. Companies are shifting their advertising budget from traditional marketing to digital marketing strategies. Studies indicate that the number of consumers who shop online in India is expected to exceed 100 million by the end of 2017 and that the electronic retail market is expected to reach 65% in 2018. These figures clearly indicate. that digital marketing services will continue to experience significant growth and change. Indian companies must accept digital change and embrace trend innovations to remain competitive and accommodate large numbers of Internet users.

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What’s The Job Market Like For Digital Marketing?

 Digital Marketing is now a full-fledged industry with consumers making online purchases for almost all necessities. Organizations that hope to build a strong online presence are now allocating a good chunk of their budget towards improving on Digital Marketing. Traditional Marketing methods have become obsolete since they no longer hold good for targeting potential customers in cyberspace. This has opened a plethora of opportunities in various Digital Marketing sectors with individuals hoping to make a career in this lucrative industry. The Job Market for Digital Marketing is thriving and has become significantly competitive in just a few years.

Job Roles in Digital Marketing:

 The Digital Marketing Job Market is not limited to a single role but is spread across different aspects of building and maintaining an active online presence which includes Web Development and Design, Search Engine Optimization, Content Management, Social Media, and Online Advertising. Below are a few prominent career paths that you can take to become a Digital Marketing Professional:

  • Content Manager
  • SEO Executive
  • Web Analytics Executive
  • Copywriter
  • Social Media Executive
  • Web Analytics Manager
  • Digital Marketing Manager

This is a broad list with more centralized opportunities present in each category.

The Digital Marketing Job Market is very strong:

 Yes! Digital Marketing is an excellent field in the present scenario since most companies are focused on obtaining a broad outreach and are targeting potential customers online than through traditional channels. The sudden rise in career opportunities in Digital Marketing is attributed to the fact that organic traffic is contributing to increased web traffic and companies are realizing the need to encourage and develop strategies to attract more organic traffic. Search Engine Optimization and Content Marketing has seen a massive increase in job openings with SEO related career opportunities seeing a steady rise of 33% since last year and Content Marketing jobs seeing a rise of 43% in reputed corporations.

High Growth Rate for the Digital Marketing Job Market:

 Ever since Social Media took over the World Wide Web, the Growth Rate for the Digital Marketing Job Market has been slightly more than the average. Since the world of Digital Marketing is largely reliant on customer opinions and trends, jobs related to customer engagement and Advertising where companies engage with customers in unique and appealing ways without being salesy holds high prominence. In fact, if this trend were to continue, the Department of Labour Statistics has predicted that by 2024, as many as 200000 jobs would crop up in Online Advertising and Digital Promotions.

Tips to begin your Digital Marketing Career:

 Digital Marketing is an ever-evolving world with trends having a huge influence over the job market. With changing customer trends, new skills are always in demand in the job market. Digital Marketers need to constantly upgrade themselves with the latest trends in Digital Marketing. Whether you’re starting out on your Digital Marketing Career or you’re looking for bigger and better opportunities, below are a few clever ways in which you can up your influence in the eyes of Digital Marketing Recruiters:

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Digital Marketing Blogs:

 There are several websites/blogs that provide in-depth information on everything new in Digital Marketing. Reading Online Resources are an excellent way to be an expert on the newest Digital Marketing Trends. Like Neil Patel , Search Engine Journal, Moz, etc.

Tutorials and Webinars:

 There are several tutorial videos that teach you how to incorporate the most effective digital marketing strategies for your website and learning from them as an efficient way to show off your knowledge during an interview.

Get Certified:

 A Certification Course in Digital Marketing is affordable and easily available. You can choose from different areas of Digital Marketing to get certified in, that interests you can enroll yourself for a Digital Marketing Certification Course from a Learn Digital Academy.

Getting yourself noticed in the Digital Marketing Job Market:

 Owing to the intense competition in the field right now, you will be shocked to discover that your fellow aspiring Digital Marketers all hold the same certification as you do and are equally proficient in Modern Digital Marketing strategies. Wading through the competition to get the job that you desire can be hard and it’s important to set yourself apart from the crowd. These tips will help you get noticed in the Digital Marketing Job Market:

Show Portfolio:

 Aspiring Digital Marketers need a live portfolio of the results achieved with the Digital Marketing skills on their resume. Before you even start attending interviews, build your portfolio, and present live demographics that you can add to your resume to improve its strength.

Pick a Niche that interests you:

 Digital Marketing is not limited to Google Analytics alone. There are various skills that you can acquire and specific niches that may interest you more than others. Imbibe a skill that’s unique and that keeps you interested and recruiters will instantly notice your passions out of the hundred similar-looking resumes.

Build a Personal Brand:

 Personal Branding is very important if you want to be perceived as a professional in Digital Marketing. Build your LinkedIn profile to reflect your achievements. Optimize your website to show up when your name is googled. Offer to do Guest Blogs and showcase your work on your Portfolio.

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Introduction To Affiliate Marketing

 Affiliate marketing a referral-based marketing system where you promote other people or company products and services. There are mainly two methods i.e. CPA (cost per action) marketing – where you get a commission for signing up for a service.

And another one is conversion based i.e. unless and until there is conversion happened through your link, you will not get any money.

Affiliate marketing is completely legal, millions of people do it, its a billion dollar indu\stry. Affiliate marketing is called performance-based marketing, where you are awarded for the goals achieved.

Fundamentally Affiliate marketing is not about creating and selling your own products. Affiliate is not quick to get rich scheme, it takes a lot of time and effort, and mainly you have to be consistent.

There are no secret formulas to success, it more about experimentation. Affiliate marketing is one of the most important modules of Digital Marketing course.

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The Major Advantage of Affiliate Marketing:

  • is a very low investment,
  • it’s completely online ( web) so you can work from anywhere,
  • open to anyone, any age, and any country.

Affiliate marketing is for people who want to make passive income, be your own boss, no high initial investment; you can scale as of your requirement. There are millions of affiliate products and thousands of affiliate networks. You don’t have to focus on any particular product or topic, You can change the product or service at any point in the future. Mainly delivery and payments are not your headaches.

There are many traffic sources used for promoting affiliate products, Some build review sites and rank it up by using SEO and their media buying platforms. Majorly CPA offers are done through Facebook and other social network sites, email marketing, webinars, etc. If you want to learn Complete affiliate marketing, we provide comprehensive Affiliate training

Top Networks to Signup for Affiliate Marketing:

1) Amazon Affiliate ( for physical products )
2) Clickbank ( for digital products)
3) Share A Sale
4) Commission Junction (
5) Maxbounty
6) Peerfly etc

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What is Affiliate Marketing: 

Affiliate marketing is the process of earning a commission by promoting other companies’ products. The idea behind is that you are promoting other companies or people’s products through an affiliate network and you can earn a certain percentage of commission for that. It is based on sharing the revenue.

5 Benefits of Affiliate marketing

  • •Affiliate Marketing is performance-based
  • •It helps to broaden your audience.
  • •Affiliate can boost your reputation.
  • •It is Cost Effective.

•It will easily increase our traffic and sales.

1. Affiliate Marketing is a performance-based one: of the main advantages of affiliate marketing is that it is entirely performance-based. Because they will give commission after we sell that particular product. If we perform well and we can sell a lot of products, then we can earn a lot of money through the affiliate program.

2. It helps to broaden your audience now: a day’s affiliate programs can be found in every marketer and for every product. For that, we want to analyze the market in a proper way, and we want to update the correct products on our website according to the change in the market. Before starting affiliate marketing always we need to do brand awareness and by that, we want to increase the website traffic. So it helps to broaden your audience.

3. Affiliates can boost your reputation: Affiliate Marketing can be extremely cost-effective because in affiliate marketing we are marketing other products and we can earn a certain percentage of commission of that. So affiliate marketing is one of the cost-effective ways.

4. It is cost-effective: Affiliate Marketing can be extremely cost-effective because in affiliate marketing we are marketing other products and we can earn a certain percentage of commission of that. So affiliate marketing is one of the cost-effective ways.

5. It will easily increase our traffic and sales: Affiliate marketing can easily increase our traffic and sales. The more sites that you link your page, that much opportunity you will get to have to convert the users into paid customers.

How to make money with affiliate marketing for beginners:

7 steps if you want to set yourself up for success in Affiliate marketing in 2019

  1. 1. Find your Niche.
  2. 2. Build a website.
  3. 3. Create quality content.
  4. 4. Grow your Email List.
  5. 5. Choose Affiliate products to promote.
  6. 6. Join an Affiliate Marketing Network.
  7. 7. Track your Result.

Find your Niche:

For some people, choosing their niche is the hardest part of starting their own business, but it doesn’t have to be tha