Digital Marketing Course for Startups

They have an idea, that idea has to be developed, tested & then market. It’s a Startup, where founded by one or multiple entrepreneurs to develop the idea as a unique product & finally to bring it into the market. Startup funding is required, the sources include bank loans, government-sponsored, grants by organizations/non-profitable organization,s, etc.

  Major history says startup fail, but at the same time history speak’s most successful startup entrepreneurs like Flipkart founded by Sachin Bansal & Binny Bansal, Microsoft founded by Bill Gates, Ford Motors founded by Henry Ford, Oyo founded by Ritesh Agarwal, Swiggy founded by Nanda Reddy, Rahul Jaimini & Sriharsha Majety, Bookmyshow founded by Ashish Hemrajani, Parikshit Dar, Rajesh Balance and many more. A simple effort is required to make its own startup success in the market. Making their perfect presence in the market as per the requirement the success leads & then they’re inspiring success stories for the people around and globally also.

Digital marketing refers to ads that are delivered through channels such as search engines, websites, social media, email, and mobile apps that are completely digital. Digital marketing’s main objective is branding & sales totally to create revenue.

  The startups are to create and lead new talent, now digital marketing for startups is a unique combo system with huge demand. Hence this digital marketing for startups works exceptionally well because digital marketing is a universal concept. It’s a digital era, everything is digital & people most of the time rely on digital means of online presence for their transactions like purchasing, ticket booking, checking reviews, etc. Digital marketing has given effective identification to many of the startups. To work this combo digital marketing for startups, you need to understand the basic business factor of the targeted audience for their long and short terms goals too.

Startup owners always merely think that they don’t have the right & enough budgets to spend on digital marketing. If they perseverance for a long time and believe that customers will show up after some time. This is not a good approach to digital marketing for startups. There is no astray of customers, your customers are already perseveringly in online. They will be a quest always for a business, shopping, etc. Today people if they are interested in the product to buy/purchase they seldom search for your products online.88% of people consider online reviews not to denie for their purchase decision.

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Startups need help to uplift their business to take off from the ground. So they are many ways for startups to be best by implementing digital marketing strategies.

  1. Unique Content:

The unique content helps your customers providing the content. Unique Content is a piece of information about your own product that is displayed. And this provided content should be shared as much as possible. Again Updating this unique content is more important, you must create weekly unique content. Try to make shorter content with effective information, and shorter content earns most backlinks, a study says by (Searchenginejournal).

Unique Content

  1. Social Network Platforms:

Most of the people in the world are busy on social media, so your business must target social media networks. Networks like Facebook, Instagram, Twitter, Snapchat plays an important role in uplifting your business and also the online brand presence. Social networks will connect to reach out to your target audiences. On the other hand, it will take lead on your search engine ranking, webpage CTR, lead generation and conversions, etc.

Social Network Platforms

Consider in 2019, Facebook is the largest social media channel with 2.5billion monthly active users. Similarly, Instagram a photo-sharing platform to its finest photo uploads the users a do, Instagram is the one social media channel growing rapidly.

  1. SEO More Important:

More or less SEO is still important, getting you targeted customers without paying a single rupee that is what SEO is (Search Engine Optimization).To increase your visibility and ranking over the company website without any payment. And even involves other key factors like increased traffic, ROI, brand building, and other factors too. Some of the tools for SEO to increase your ranking are SemRush, Moz, Google Search.

SEO More Important

Console, Google Trends, Ahrefs, Woorank, Screaming Frog.

4 .Moblie – Friendly Website:

The world is running by hand device mobile, the number of mobile users and the search continues to grow each and every year. If your company website is not mobile-friendly ie responsive will lead to a struggle for organic rankings. Google has the best algorithm for analysis, according to the recent google algorithm the best way to increase your organic ranking traffic is to make the best responsive website which is more mobile-friendly. Google will have a note when your website is mobile-friendly or responsive.

Moblie – Friendly Website

  1. Viedo Marketing:

Viedo is one of the right ways to approach customers. Viedo Marketing players somewhat a unique presence in digital marketing to say video ads have a huge following and fan base too. Making a short informative video about your company will reach more efficiently to your customers and wide other customers also. Reaching your video via social media platforms will lead your customers for more engagement on your company and even in the other way of brand awareness is created. More engagement can be done like posting webinars, go on for live sessions, add stories, etc.

Viedo Marketing

Email Marketing:

To me, as per my studies if you use and implement it in the right way Email is the most effective marketing to reach the customers. The important thing in an email is a relationship is built with your customers. And moreover, with personalized content, you can build trustworthy relations with your own existing customers.

Email Marketing

Some Steps need to be followed by Startups:

  1. Make Bussiness Plans
  2. Get Organized
  3. First Understand the Market & Your Targeted Audience
  4. Make Legal structure & your business registration officially
  5. Build more and more networks
  6. Never invest with a negative partner
  7. Try to avoid the intake of unrelated people
  8. Never undervalue the service of your product
  9. Avoid Overmarketing
  10. Spend money on the demand for the business

Bottom Line:

A startup is an initial step for success. By a single person alone a successful startup can’t be built, an startup with a team will lead your business successful in the market. Up’s & Down’s are quite common in every field, so don’t lead back of a failure; be sportive, learn from the failure and bounce back with the team into a market with the business. Try to take unique ideas & be unique in the market.

Author: Bharat Kumar

Google Algorithm Updates

Google algorithm is mainly defined as an asset of rules which solves the problem in a limited number of steps. Google algorithm is considered a complex system that will regain the data from the search engine and deliver the results to the query. In the case of a search engine, it uses a combination of algorithms and a variety of ranking signals to deliver the webpages.

Goggle algorithm search out a webpage and assign a rank to each page based on some of the factors. Assigning is mainly based on how many times the key word appeared on the page. Appearance of high ranked pages in SEARCH  ENGINE RESULT PAGE means that the links which related to the search query are the first ones Google list. The function of Google keyword is same to other search engines. There are two automated programs called spiders and crawlers which moves from one link to another link and making an index page. This index page will be used by an user when the person enters a search query. One of the function of search engine is it will finds the page which contain the keyword that were in user’s search query. Google spiders has the ability to estimate the differences between the webpages with actual content and redirect sites. Keyword placement also plays a major role in the working of Google algorithm. For example consider the Web page title , google will serch for the keywords in headings. Keywords in the major headings will be more  valuble than the side headings if they contain the same keyword as in the major headindgs.

PageRank is a feature of google algorithm, is used to rank the web pages. It measures the importance of pages. It is the first used algorithm. Estimation of the importance of page is done by counting the number and purity of link to a page. It is considered as link analysis algorithm. Web graph describes the PageRank, which is orginated from mathematical algorithm. Importance of page is based on the rank value. PageRank is created by all World Wide Web pages and the hyperlinks. PageRank of the page depends on the  incoming links and the number. Each link will be counted as vote for the target page. Pages with high quality content will be linked first followed by the average quality pages. Votes are given from high ranking count to low ranking sites. Even though high ranking pages linked to thousands of other pages, but each individual vote won’t be counted as much. Factors which affect the scoring include, the time of the site has been around, strength of domain name, appearance of keywords on the site .The concept of PageRank has been applied to manipulation. Since September 24 2019, PageRank and all associated patents are expired. Google’s search engine can create a best result by focusing on the links going to and from a Webpage.

Every day there will be a changes in the ranking algorithm by google. Some are tiny and some will affect the SERPs. There are some of the google updates:

1.PANDA

LAUNCH DATE: FEBRUARY 24 2011

WORKING: Quality Score is a scoring system assigned by PANDA to the web pages, which is used as a ranking factor. Officially it was declared as a core algo in the year of 2016. Initially it was known as a filter. Because of the frequent rollouts of PANDA, penalities and recoveries can happen faster.

ADJUSTMENT: Hazards like thin content and key word stuffing can be overcome by the regular site checks. SEO is required for this purpose. Copyscape is a plagiarism checker used for checking the external content duplication.

2.PENGUIN

LAUNCH DATE: APRIL 24 2012

WORKING: Major aim is to down rank sites whose link is deem to be manipulative. From 2016 its also become a part of core algo. When compared to panda one of the notable feature of PENGUIN is its work in real time.

ADJUSTMENT: SEO SpyGlass is a backlink checker used to display the link profile’s growth and run regular sites. Progress graph for the profile link will be displayed on the Summary dashboard and check out for unusal spikes in the graph. Penality risks can be checked outr through Linking Domains Dashboard.

3.HUMMING BIRD

LAUNCH DATE: AUGUST 22 2013

WORKING: Provides a search queries and results that match searcher intent. The main aim is to rank a page for query, if it doesn’t contain the extact word that has been entered by searcher. Natural language processing can be used to achieve this function.

ADJUSTMENT: It can be done by expanding the keyword research and focus on concepts. Create comprehensive content inorder to satisfy searcher intent.

4.PIGEON

LAUNCH DATE: JULY 24 2014(US), DECEMBER22 2014(UK,CANADA)

WORKING: Users location have been played an important in this update. Due to this update there is tie between the local algo and core algo. Local results can be ranked by using SEO factors.

ADJUSTMENT: Effort can be invested into on and off page SEO. WebSite Auditor act as a starting point for running an on page analysis. The aspects of on page optimization can be determined by Content Analysis dashboard. Business directories is used to enlist the off page SEO.

5.MOBILE

LAUNCH DATE: APRIL 21 2015

WORKING: This update rank the mobile friendly pages at the top of mobile research and remove the pages which are not optimized for mobile or it is ranked down

ADJUSTMENT: Focus mainly on the speed and usability. Improvement of pages mobile version is done by mobile friendly test and the test is incorporated into WebSite Auditor

6.RANKBRAIN

LAUNCH: OCTOBER 26 2015

WORKING: It’s a part of HUMMING BIRD algorithm. Consider as a machine learning system. Relevance of quries can be understand by the help of this google update and it will give better result for the enetered quire. Its known as third important ranking factor.

ADJUSTMENT: Competitive analysis  used  for  the  optimization of content . One of  the to diversify the content by using  TF- IDF tool.

To know more about the learn digital marketing and best digital marketing course please visit our page : https://learndigital.co/

Digital Marketing Importance For Small Businesses

Digital Marketing refers to the marketing activities of a company that are carried through electronic devices or the internet.

The type of marketing uses various digital strategies by businesses to connect with their customers. In simple words, digital marketing is marketing that is done online.

Importance:

1.Provides Equal Opportunity for Every Business:

we can see our small business growth because digital marketing provides equal opportunities for every business.

It is not a strategy only restricted to big corporations or multinational companies. Small businesses can actually leverage their business with the help of digital marketing.

They can stand in perfect competition with the established businesses. Also, they can make full use of digital marketing by engaging different clients on different platforms.

2.The Cost-Effective:

Digital marketing does not require huge investments. Small businesses can find digital channels that work and do not require much cost to be spent. Digital marketing hence becomes a ray of hope for small businesses.

3.Helps in Conversions:

Conversions can be tracked by understanding the traffic that turns into subscribers, leads, and deals. The conversions with digital marketing are higher when compared to other forms of marketing.

Therefore, small businesses should make efforts to draw strong digital strategies that aim for higher conversions.

4.Targeting the Right Audience:

One of the reasons why digital marketing is winning over traditional marketing is that it helps to target a specific segment.

The interactions done with the target audience are result-oriented. They help to achieve predetermined goals. With e-mail marketing, one can directly target a specific person. Therefore, digital marketing is considered the highest personalized form of marketing.

5.Helps in Mobile Marketing:

Digital marketing also includes mobile marketing. There is no doubt attached to the fact that people are increasingly using mobile phones these days. Companies, therefore, are making their websites responsive to mobile.

6.Increases Brand Reputation:

Every business initiates with the aim of attracting more customers. The same thing applies to digital marketing. You can start with the aim to gain maximum possible clicks to your websites and marketing platforms.

Gradually, more people start to recognize your brand, and when you offer them the exact thing they are looking for, the reputation of your brand increases. This also helps you win the trust of your customers.

7.Influence Marketing:

Social media tools like YouTube, Twitter, and Instagram hold the power to influence the general public. The inclusion of social media tools has given birth to influencers.

This particular breed of influencers has the incredible power to influence the decision of the general public. Hence, companies no longer have to endorse celebrities to boost the promotion of sales of the product or service. Looking at the above list of reasons, small businesses should definitely opt for digital marketing.

Many startups and small businesses adopt traditional methods of marketing but the results with traditional methods are very slow and are able to attract customers at a local level only.

Whereas, the group of potential customers found online is comparatively very large as compared to the potential customers that are targeted locally.

Strategies of Digital Marketing:-

Digital marketing strategies are becoming an important part of the marketing strategies of businesses.

These strategies are similar to the traditional marketing strategies that are adopted by companies when it comes to goals and mission.

This is because both methods aim at creating brand awareness and help companies to connect with customers online.

Digital marketing strategies are beneficial to every type of business and specifically small businesses. Small businesses that are not implementing digital marketing strategies to their business should need to understand its importance.

The reason is that digital marketing strategies help their business to develop well in such a competitive market. Digital marketing covers all aspects of online promotion from content creation to the sale of products or services.

Here are the main areas of digital marketing that every small business should adopt in their marketing strategies. Some of these are strategies that are effective for online businesses and others for online businesses.

1.Content Marketing Strategy:

content marketing strategy is a technique through which the small business will get an idea about what content pieces they are going to create.

Along with that, they will get an idea about how to use that content to attract, retain, and convert their readers into their customers. It is a core part of digital marketing strategies. This is because through the content you provide relevant information on your products and services to your customers.

In the past, businesses use to do content marketing through printed brochures. Nowadays, it is done through articles and blog submissions on business websites.

For good content marketing, you need to understand your audience, make interesting and engaging content for the users, promote your content.

There are several benefits of content marketing strategy to the small business such as:

  • .Attract customer attention towards your products and services
  • .Generate leads
  • .Generate and increase online sales of your business
  • .Increase brand awareness online
  • .Compete with large businesses.

2.Search Engine Optimization :

Search engine optimization is the most effective way to grow your small business. This is because every person uses a search engine to find things online as well as local.

Small businesses can compete with a large business by being on the search engine. It becomes necessary for your website to rank higher on the search result.

Through SEO, your business website will get more organic and free traffic. Paid advertisements can also help you get visits to your website but you have to pay for them.

For good SEO, you need to consider the following steps:

  • .Publish engaging and readable content on your website
  • .Publish blogs regularly
  • .Create backlinks to the website
  • .Optimize your website using the meta tags
  • .Provide inbound as well as outbound links in your content

3.Social Media Marketing:

These days people use to spend more time on social media and that is the reason it has become an essential marketing tool for digital marketers.

According to statistics, people spend an average of 135 minutes of a day operating social networking sites.

The average amount of time is increasing year by year because people use social media to connect with their friends as well as to market their products and services.

The small businesses have started using social media marketing and they are getting benefits in several ways such as:

.They can share their valuable and interesting content to engage the audience.

.They can use social media for customer services and addressing their complaints.

.They can create brand recognition through collaborating with influencers and attract new customers.

4.Local Search Marketing:

It is an appropriate strategy for small businesses. It is essential for every organization that is having a physical address.

The local SEO strategy in digital marketing will help your small business to outrank your competitors in your area.

The objective of the local SEO is to get a high ranking in the searches in your area. When you apply this strategy, you should consider these few points:

  • .You need to make sure that your NAP (name, address, and phone number) is consistent.
  • .You should create a local listing of your business on websites, such as Google My Business ( GMB )
  • .You have to optimize your website pages and content for the local keywords
  • .Make your website’s pages mobile-friendly
  • .Encourage the online user’s reviews

Conclusion:

For a small business, we should consider these digital marketing strategies. We can combine these strategies with our marketing efforts to enable better results for our business.

Some of the areas of marketing, such as email marketing, content marketing, Social media marketing can be important and effective for our business. Small businesses can formulate these strategies by themselves if they have relevant expertise.

Join our Digital Marketing Institute in Bangalore to learn all the hot digital marketing skills to grab the job of your dream. We are one of the Best Institute for Digital Marketing in Bangalore with the best Digital marketing courses.

Techniques for SEO (2020)

Over the past few years, SEO has changed a lot. It is no more about keyword stuffing, spamming links, and thin content. Fortunately, Google has stamped out those shady practices which were done to manipulate search engine results.

For the purpose of improving the quality of search engine results and for avoiding shady SEO practices, Google keeps making changes to its algorithms.

Each year, Google makes hundreds of changes. Some of Google’s major algorithm updates are Panda and Penguin that affect the search result in significant ways.

So, let’s take a look at some of the most effective SEO techniques that can get you actual results in 2020.

1. Update or Republish your old Posts:

A blog post goes through various phases. These 5 phases are:

  • The Spike Phase: this is the initial stage after the blog is first published
  • Trough Phase: At this phase, the blog struggles to get its traffic
  • Growth Phase: At this phase, the traffic suddenly increases
  • Plateau Phase: At this phase, the growth in traffic stops
  • Decay Phase: At this phase, the traffic slows down

But you don’t need to worry, there is a solution to this decline in traffic. The solution is updating or republishing your blog on a regular basis. Here are some things you can consider for updating your posts:

  • Add some content to the old blog
  • Add data/research
  • Merge similar articles
  • Add relevant pictures or video embeds
  • Get fresh backlinks to your updated post
  • Add the current year to the heading tag

2. Prioritize Mobile-First Ranking:

Google uses the mobile version of the content for indexing and ranking. According to a report, 72.6% of internet users access the internet through their mobile. So, it is very important for a website to be accessible on desktop as well as on mobile devices.

After Google’s Mobile-First Indexing, it has become mandatory for all website owners to have a mobile version of their website as well.

What is mobile-first indexing?

Mobile-first indexing means that Google will first use a mobile version of the content for the purpose of indexing and ranking. Since the majority of people access the internet through mobile, Googlebot has started indexing web pages with the smartphone agent.

Launched on 1st July 2019, mobile-first indexing is enabled in all new websites by default. For older websites, Google will continue to monitor or evaluate web pages based on the best practices.

How to prepare for mobile-first indexing:

  • Create content which is easily readable over the phone
  • Make sure that both your mobile and desktop sites have the same structured data
  • Verify your mobile site as different property in Google Search Console.
  • Put the same metadata on both mobile and desktop version of your site

SEO training in Bangalore

3. Loading Time Optimization:

A Website with a good loading time will definitely work in 2020. From the very beginning, website loading speed is considered as one of the crucial ranking factors by search engines. Google started considering site loading speed as a ranking signal in their algorithm way back in 2010, and still, it is one of the important factors that decide your website position on a SERP.

Let’s have a look at some ways to improve the speed of your website.

  • Use a better hosting option for your website. Selecting a decent host is very important as most of the users expect a site to load in 3 seconds or less if a website fails to load within 3 seconds, users use to abandon the site.
  • Optimize the media file on your website. High-resolution images are heavy and take longer to process. Try to keep the image size under 100kb for achieving the ideal loading time of the website. Some of the tools that can be used to compress images are JPEG Optimizer, Tiny PNG, etc;
  • Eliminate unnecessary JavaScript and CSS files as these files can be quite large.
  • Reduce redirects, as redirects require extra processing time which in turn increases website loading time. Serve your site to users directly.

4. Produce More Video Content:

One of the most guaranteed ways of improving your conversion rate in 2020 is including video content in your SEO strategy. When Google assesses the relevance of a webpage to a particular keyword, it doesn’t just take texts into account but also considers the image and video contents. offering a mix of all three texts, images, and videos, one can improve the ranking of their website by showing Google that your content is varied and valuable.

According to a survey, 85% of internet users watch online videos. This indicates that businesses should start using video as a part of their SEO strategy as video content has more capability to capture a broad audience.

How to optimize your video content for SEO:

  • Embed the video on our own website
  • Create compelling video
  • Share your video on social media platforms. This is a great way to improve engagement on your social media platforms, which will in turn benefit your SEO as well.
  • Make sure to have an engaging thumbnail image
  • Write a keyword and catchy title and description for your video as it plays a crucial role in the ranking of your video on the search engine result page.

5. Improve Voice Search Ranking:

As per a report, by the end of 2020 more than 50% of the searches will be conducted via voice search. Voice search has become one of the crucial aspects of SEO, which can’t be ignored in 2020.

Here are some tips on optimization of a site for voice search:

  • Target or bid on long-tail keywords, as it is how people actually use voice search.
  • Focus more on local search, as people use voice search for “near me” questions. 90% time people do voice search to find places to visit, restaurants to visit, hotels to stay, etc
  • Try to use more conversational language instead of robotic language in your content. Do a study on the conversation style of people, what question keywords they are using, and what type of questions are being asked most.
  • Get listed on Google My Business, it will let Google know your business location, and this way you can rank for “near me” search queries.
  • Optimize your featured snippet, as more than 40% of voice search answers come from featured snippets

How to optimize your snippet:

  • Create content that answers the question like FAQ pages
  • Keep your content fresh, update it frequently
  • Answer questions from your Google My Business Q&A section.

Are you interested in learning these updated SEO techniques in 2020? Look no further, enroll in Learn Digital Academy. It is one of the Best Digital Marketing Institute in Bangalore, they provide the best SEO Training in Bangalore with 100% placement support.

Best Digital Marketing Companies in Bangalore

Bangalore is consistently the most dynamically developing city in India. Apart from being the center of all the MNC’s, it also has given equal opportunities to small and start-up businesses to grow. Bangalore is also known as India’s Silicon Valley as it is a hub for opportunities and industrial growth.

Numerous decent digital marketing organizations in Bangalore offer diverse digital marketing services. It relies upon you that which organization will suit your business line best.

List of some of the top digital marketing companies in Bangalore is as follows:

1. Ralecon

Ralecon is one of the top Digital Marketing Agency in Bangalore, which is committed to the task of giving wanted outcomes to their important clients. They provide quality services that make their clients trust in them and return to them for all their needs. They provide various digital solutions for customers of all sizes across various parts, extending from independent companies to worldwide enterprises. Directly from the beginning to the completion, they are focused on just a single objective: improving the online nearness of their clients and causing their business to flourish profoundly. Ralecon has profoundly prepared experts who have numerous long stretches of experience in these precise procedures, and know all the parts of the business.

2.Webi7 Digital Media:

Webi7 is among the Best Digital Marketing Companies in Bangalore. They are a team of responsible and passionate digital marketers. The only objective of them is to focus on their client’s business and help them get more sales and traffic. They optimize their client’s ad campaigns to ensure maximum ROI through their digital marketing strategies. They offer the best Digital Marketing Service in Bangalore. Their services list includes SEO services, PPC services, social media marketing services, content marketing services, Email marketing services, web development services, app development services, and many more. 

Some of their happy clients are Edubuddy, HYP, Technozappy, Learn Digital Academy, and many more.

3. Trivone Digital Services

Trivone digital services is a digital media and content marketing agency that creates convincing content to drive conversions and build communities on the web. It is a quickly developing Indian organization working in the Digital Media, Content Creation, and Syndication space. The Trivone group has over 20 years of joined involvement with the Digital Media space. 

They create quality and creative content for their clients and also promote those contents. They produce different sorts of content going from text and video to graphics and many more.

Some of their top clients are, Flipkart, Amazon.in, MakeMyTrip, IBM, HCL, Wipro, and many more.

4. Social Beat

Founded in 2012, Social Beat is one of India’s leading digital marketing companies with workplaces in Mumbai, Bengaluru, Chennai, and Delhi. They are a youthful and fiery group of 170+ enthusiastic digital experts who are capable of making innovative strategies and always find out-of-the-box solutions for the clients. They have the best digital marketing services in Bangalore.

Some of their top clients are Himalaya, OLAMONEY, Jaguar, boat, Bewakoof.com, Tata Housing, and many more.

Digital Marketing Courses in Bangalore

5. Webenza: 

Webenza is one of the leading digital marketing companies in India. They have branches situated at three distinctive metropolitan cities Bangalore, Delhi, and Mumbai with the administrative center situated in Bangalore. They have been offering different digital marketing services like Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Web Development, UI UX, Website Design, and Development Services. They are considered as the Best Digital Marketing Company in the market to accomplish the vision and goal of their customers for the past 7 years.

Their client list includes the Prestige group, Manipal Hospitals, Himalaya, Titan, Bajaj Allianz, and many more.

6Digicliff Solutions:

Digicliff Solutions is a digital marketing company providing solutions to its clients with a vision to be a leading organization in taking digital marketing to the next dimension through an innovative blend of solutions, services, and technology. They have empowered several organizations regardless of their nature, size, and prerequisites to take advantage of digital marketing to meet their business objectives. 

When Digicliff was established, its emphasis was on Digital Marketing Services. Along the way, the organization has risen as a leading digital marketing solutions provider, besides being one of the frontrunners in developing technologically superior digital marketing solutions.

7. Team Pumpkin: 

Team Pumpkin, a digital marketing company that was founded in 2012 with a clear mission to help brands win in the digital space. They are a 100+ member Digital marketing agency with workplaces in Bangalore, Mumbai, and Delhi, offering services to businesses and brands. 

Some of the organizations they have worked with are Axis Bank, Coca-Cola, Ola Cabs, Future Group, FreeCharge, Steve Madden, IndiaFirst Life Insurance, Sunfeast, Future group, fbb, and Aditya Birla Group.

8WATConsult

WATConsult is a world-renowned, digital-first agency that has some of the best minds in marketing. It is the only Indian organization to show up in the best 10 in the MMA Global Smarties Impact Index. It has won various honors over the globe and was recently acquired by global advertising company Dentsu.

Some of their top clients are Cadbury, Jockey, Vero Moda, Mother Dairy, Pepsodent, Honda, Mumbai Indians, and many more.

9. Social Panga

Social Panga is a leading digital marketing agency and social media company. They have branches situated at three different metropolitan cities Bangalore, Delhi, and Mumbai. Their company size is between 51-200 employees. They offer end-to-end designing and digital marketing services to brands. There top clients list include Myntra, Paytm, snapdeal.com, Titan, and many more.

10. BrandLoom: 

Brandloom is a brand consulting and digital marketing firm in India. It has several offices in India, USA, and Canada. They have worked with several Indian and international organizations such as IBM, Infosys, Tech Mahindra, Panasonic, and many more. They start by observing their customers/ market insight to build a unique business strategy.

11. Ittisa: 

Ittisa was found in the year 2014. It is a 4-year-old company with its headquarter suited in Bangalore, India with branch offices in Kolkata, New York, and California. They are a team of 35+, who are young and talented and always ready to work together to achieve the client’s faith and excellence awards. One of their recent biggest accomplishments is becoming a certified Google partner. Their client list includes several national and international brands, some of them are Flipkart, Red Chillies, Dharma Productions, Airtel, Eureka Forbes, and many more.

12. Brand Story: 

Brand Story is a social media marketing company in Bangalore. They are a group of digital marketers who are passionate, responsible, and creative and who work together to produce stunning and impactful campaigns for their clients. They help businesses by understanding their requirements and working hard to increase their brand awareness, sales, and desire. 

Some of their clients are Flipkart, Apollo Hospitals, VYMO, and many more.

Digital Marketing Trends In India

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Marketing is to make the right offer at the right time and in the right place. Today customers are online; hanging out on social media, staying updated on new sites and blogs, and searching online when they have a need. Digital marketing is a form of marketing that includes products and services and can be conveyed through a mode of electric media. Digital marketing can be done both online and offline. Digital marketing offers various channels to a customer through which he can target his audience clearly and optimize the conversations. Digital marketing is referred to by several different names including web marketing, online marketing, and internet marketing. Not only does it go by different names, but there are various forms or ways to digitally market a business.

Digital marketing plays a vital role in business growth. It enhances the functioning of even small businesses and eases their growth.  Marketing is the most important activity needed for growth of a business. Traditional marketing can be a drain on the funds. Social media marketing on the other hand is pretty low cost and gives direct links to current and prospective customers. Digital marketing is an extremely important part of the way we advertise today. Digital marketing is extremely important for entrepreneurs and start-ups. It allows businesses to reach a much larger audience. Services of digital marketing can be acquired by any form of business operating in any part of the globe. Digital marketing comes in many forms including mobile phones, display advertising, social media, and other such digital mediums.

Digital marketing is a platform where the user can directly compete with the competitors equally. It is more specific and more targeted to the requirements of the business. It can transform small businesses of multilevel forms by just providing an equal form of competition from its competitors. With the help of special tools such as search engine optimization (SEO), social media optimization (SMO), AHREFS, domain auditing and much more it is easier to find a more detailed and comprehensive analysis of the customer needs and behavior such as the form of marketing he prefers and much more. Digital marketing links completely to technology and provides the best rate of return to the business. With the spread of internet, smartphones and increasing digital awareness, strength of digital platforms is increasing day by day. Digital platform has opened a cheap, deep penetrating platform. Digital marketing has no boundaries. Digital marketing increases brand loyalty and driving online sales.

Digital Marketing Institute in Bangalore

There is a wide scope for digital marketing in many countries and none so more than in India. Digital marketing is rising in India at a fast pace. Digital marketing is the most demanding job in India.  Many companies are using digital marketing for competitive advantage. There are mobile phones, laptops and computers lead to a high change in the growth of digital channels both in strength and volume. Be it social media, searching information’s in google or making purchases India has transformed this medium into a full-fledged market.  An increase in the internet penetrations in the country has led to a substantial growth of other digital industries such as e-commerce, digital advertising, and so on.

Digital marketing in India or anywhere across the globe has opened the door of automation in marketing, which is complemented by digital marketing tools available online that help businesses in doing analytics tracking, which directly or indirectly helps businesses in understanding consumer’s behavior towards their offers. India is one of the latest and largest growing digital markets globally. About 70 – 80 % of the population is dedicated to online purchases, and e-commerce websites like Flipkart, Amazon, Myntra, etc. are making their waves with