The Importance Of Search Engine Marketing

SEM means search engine marketing. This is the practice of increasing both the quality and quantity of traffic on the site and the impact of your brand through unpaid (also known as “organic”) search results.

SEM is as much about people as it is about search engines themselves. It’s on knowing and understanding what one may search for online, like example the answers and the answers they are seeking, the words such as which they’re using, and the type of content they wish to browse and get information. Search engine marketing helps in Search Intent. Through the help of search engine marketing, one can easily target the consumers based on their search intent. For example, through search engine marketing one can know how someone is actually achieving the target through the search.

Understanding the term “people’s intent/search” is important so that you can properly manage your messaging, calls to action, and landing pages. It’s important for brands to focus on search engine marketing so that they can see both immediate and long-term results, analyze this data for better understanding and, in turn, turn visitors into customers. Search engine marketing plays an important role in letting you choose the most accurate and engaging keywords for your web page.

Search engine marketing can increase brand awareness although SEM is often seen as a marketing channel with a lower funnel, it can also maintain brand awareness.

According to Google search advertising, it can increase brand recognition by 80%, even if the recipient clicks, brand names are clearly visible at the top of the page, and users can still read or recognize the product, brand name in the URL, and also see the ad. Search engines may also notice when ads contain keywords and search terms of a competitor’s brand, as the brain tends to compare things that are also listed nearby. Search engine Marketing is also available even for small businesses. One of the biggest problems with paid search advertising is the cost of brands, and agency customers often think that the cost of search marketing will be profitable, however, as Google shows, for example, if managed properly, this should double the business that it invests in AdWords. Search engine marketing is now available for small accounts, which is great for serving SMBS, and multi-location franchises allow you to set a budget among many location-based campaigns. Search engine marketing is great for local marketing, as it is one of the important tools to drive website visits and get more deals for almost any budget.

In other words, when people search the Internet for information such as business services or fool delivery in Montreal, local marketers make inquiries and get in touch with company ads and search engine ads. It is about creating actual walking at a local store. Search engine marketing leads to more qualified leaders, but that’s not all related to traffic generation. Search engine marketing leads to more qualified leaders, but that’s not all related to traffic generation. One of the biggest advantages of search ads is the ability to drive the right traffic. You can’t always control who sees your regular search results, but with SEM you can create your own audience that is more likely to see and interact with your ads than a regular search engine. Search engine advertising on the PPC platform allows you to target specific demographics, as well as visitors anywhere in the sales funnel, which means that the traffic you receive from paid ads will be more likely than the traffic received from organic SEO.

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Competitive analysis tools will also help you track keywords and analyze other valuable information that will improve your marketing campaigns and help drive more traffic. SEM is actually a diverse channel in itself when it comes to advertising options; SEM is not as limited as you might think.

Text ads are the most popular, but there are several types of ads that you can create depending on your budget, goals, and audience, including:

• AdWords (Google’s online offer for PPC) and Bing (Microsoft’s online offer for PPC)
• Display ads: banners at the top, sides or bottom of the site or search engine
• Ads retargeting: ads displayed on other sites based on a user’s previous searches.
• Call tracking: ads are targeted or redirected to those who called a specific number, usually displayed in search ads.

Search Engine Marketing Gives The Most Flexibility The biggest advantage of search engine marketing is that it provides the flexibility of your campaigns like no other channel (outside of the display). The ads can also be customized by their own types and by providing the location. Advertising budgets can be small or as large as necessary to achieve maximum results. Even the search engine that displays ads can be set up differently to create the perfect cross-publishing marketing campaign. For brands and their customers, there is no single solution suitable for everyone, so it is clear that there should not be a single solution for marketing for everyone.

SEM provides this flexibility by providing more options for campaign targeting and subsequent success. Search engine marketing is one of the few online marketing channels that, if properly configured, can continue to pay dividends over time. If you provide a substantial part of the content that deserves to be ranked for the right keywords, your traffic may increase over time, while advertising needs constant funding to direct traffic to your site. Optimizing your site will help provide better information to search engines so that your content can be properly indexed and displayed in search results. Search engine marketing provides people in the right place at the right time. Almost half of the world population is now been transformed into online. Over 94% of online experiences start in context to search engines. Search engines drive more traffic to sites than any other source. It doesn’t matter what product or service you have. With just a few rare exceptions, their journey begins online.

Being visible in search results means being where customers are. This is also the perfect time to earn a new customer. People use search engines because they are looking for something. Being the one who delivers it will help you create a trusted bank account with this person. Even if this click does not lead to an immediate sale, it is a point of contact that encourages a person to become a paying customer. Search engine marketing is trying to achieve the main goal. Search engine marketing allows you to really focus on your target customers the way you could never have with traditional marketing. Search engine marketing helps in direct response marketing.

Typically, direct-response marketing (DRM) is typically a traditional sales technique, such as advertising or mail order, and invites an audience to complete an action. DRM and SEM work in some way in a similar way. Thus, DRM also encourages the public to take some actions that will have a positive impact on leadership formation. When searching for any products or services, each consumer uses a search engine to get information, just as wise people today are very dependent on the Internet not only on a computer but also on their personal mobile phones and tablets. Thus, whenever a consumer tries to find any products or services, they get help through search engine marketing. With this approach, businesses now have the opportunity to target consumers based on what they are looking for so that they can move their brand forward and generate awareness and traffic to their website.


These are the reasons why someone may need or demand search engine marketing. Search engine marketing will help you improve your presence in search engines. So your potential customers can find out about you, and the amazing thing is that search engine marketing will also help you increase your return on investment. In addition, search marketing brings brands to the top of search results; it can provide visual Google Shopping campaigns and campaigns based on calls, great for local marketing and mobile users. This provides flexibility for advertisers and may even help inform other marketing channels.

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Social Media Then And Now

The importance and use of social media are used extensively. Decision making and tourism procedures and management are widely deliberated. The importance of social media is high for tourism competitiveness. Slow development is made by the industry in responding to business opportunities by social media. The online world is rapidly growing and some companies may embrace new technologies due to the pressure to be digital but are not thinking about what it means to the business in a fundamental environment. Theoretically, the increasing significance and attention of social media in tourism was created as the growing number of articles was found over the past years.

There are some challenges of intellectual assets and data control for the development and circulation of social-media-sources-involved, the miracle of social networking and the expansion of social media, web-based and mobile technologies that turn text communications into an active dialog, has been the most dramatic development in the information age over recent years. Resident Journalists, individuals who tweet opinions and comments on the internet for others to see, need to be mindful that they could be subject to claims.
Social media, consumers, tourism, and communication internet and New Consumer Habits in the Tourism Sector One of the habits that are increasingly growing in our society, which was essentially impossible years ago, is purchasing over the Internet and, remarkably, services related to Tourism and Relaxation are those that are the most demanded. Surveys showed that while on the Internet, buyers buy tickets plane, train, boat, bus, some purchase hosting services, and other services related to vacation and spare time activities. the areas related to Tourism and Vacation are no strangers to the Internet, but on the contrary, they are one of the fastest sectors that have adapted their distribution channels and information to users who increasingly use the network.

There is rapid growth and association of Internet use when planning holidays, especially in major tourist source markets. Internet accounts for more amenities for the user in the process of establishing and purchasing your holiday. Tourists can avoid mediators and contact hotels directly through the Internet. Besides, travel agents have also adapted and use the network as a marketing channel through its Web pages. In this sense, it is important to note that, under using the Internet, visitors do not arrive in South Africa without reservation, but the network opens a wide range of facilities for tourists to manage their bookings. The Internet is playing an increasingly important role in the value chain of tourism.

The Internet is a complex platform and consumers, companies, and organizations need to adapt and recycle continuously. The Web model currently in operation has nothing to do with the one that existed five years ago. Five years from now we’ll probably see one that doesn’t have much to do with the present one. We distinguished a change in the Internet model, where the user becomes more noticeable, especially in tourism, where they can conceive and organize their vacations. However, in recent years there have been several tools, such as blogs, YouTube, or different social networks that have a common feature: the socialization and active sharing of users who are part of them. That is, by using these tools users share, choose, and modify the information that most interests them, communicate, socialize, and participate in a conversation that takes place on the Internet. These tools, independently, have developed the existing Internet model, a vertical one, Social Media Applications in Communication, it is important to recognize that social media is first and primary a social platform.

Travel firms need to recognize how their primary customer is using the tools and adapt their marketing to match their consumer needs. In the area of social media, a shift in the communication approach of companies has arisen, away from pushing things out toward inviting consumers to put things into companies to create a fully interactive and mutually beneficial relationship. Since customer appointment is critical to mutual message via social media and because of the lack of communication, anything can affect the eventual success of social media that is used. In the business services field, as solving business problems often requires collaboration and communication among people, social media can help businesses communicate and gather customer input on future approaches and products. Starbucks is a sample where Starbucks customers can suggest ideas: “You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Innovative or simple – we want to hear it. Share your ideas, tell us what you think of other people’s ideas, and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started. By communicating with customers through different social media applications, the purposes or companies could gain insights relating to their competitive advantage and customer perfection.

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With social media can not only tourism suppliers achieve a better understanding of what consumers want and how they perceive their companies, customers‟ comments and opinions can also highlight parts of improvement and empower suppliers to protect their brand and images. Impacts on Tourism Culture and Knowledge Social media is changing the global tourism culture. Common themes have arisen from social media research, such as conceptualization of connection and interruption, the impact of technologies on the traditional physical spaces of tourist‟ social communication, and the increasing flexibility between “tourists” and “non-tourists” experiences. The environment of tourism is going to change through the influence of social media. Social media use can also contribute to tourism knowledge creation. Online networking positively donates to information sharing, knowledge creation, and idea generation capabilities of peer-to-peer practical communities. Social media also becomes a useful research tool when conducting academic studies on tourism-related issues. Using social media in tourism education is also an emerging topic, because the main users of social media on Facebook, are, for example, students. Intellectual Property and Data Control There are some challenges of intellectual property and data control for the development and dissemination of social media-sources-involved.

 The phenomenon of social networking and the development of social media has been the most dramatic development in the information age over recent years. Employees should thus be educated in their duties to protect information in whatever media. It is suggested that this is protected in letters of employment and induction training of all new employees involved by counselors. It is also necessary that the terms governing the employment of existing employees and the education of existing employees are also reviewed and addressed accordingly. To optimize the use of social media it must be used responsibly and adhere to the professional obligations mandated by relevant regulatory bodies and the ethics that legality encourages and expects from its employees, users of its information, and its information systems. The question we should be raising is “What are the legal implications from a professional perspective when using social media? “Social media is neither great nor useless, but how it is used is its meaning. Furthermore, it does not turn responsible and professional actions into anything unethical or immoral.

The law on social media is the law that regulates any conversation that takes place over. If a person/ company publishes data” including comments on Tweets, Retweets, or even the presenting of comments on one’s Facebook page” you are subject to the same laws that would apply to the traditional media. This means that your content on your Facebook Profile – including your Tweets and Re-Tweets – is subject to criminal law. Freedom of presence is a fundamental right but it is not limitless as far as freedom of expression on the internet is disturbed. If your speech oversteps on the rights of another, disturbs copyright, or constitutes hate speech, then your freedom is legally limited.

 Citizen Journalists need to be aware that they could be subject to lawsuits. Whether an individual ‘citizen journalist’ or ‘traditional’ journalist publishes information that could be deemed insulting to either an individual, company or brand, it seems that one could certainly be liable for an offence for unsupported negative comments. Conclusion Competitiveness in the field of tourism research can be defined as “the ability of a journey’s end or business to create and participate value-added products that enable local resources to sustain and maintain its market position over its competitors”. There is a new paradigm of competitiveness. It is believed that innovation is a key factor for business success and, eventually, for the growth of national economies. Traditionally, there was the idea that the tourism sector, as the service sector was a sector that developed little advanced activity and applied innovations produced by the manufacturing sector. However, in recent years there is increasing evidence that the service sector plays an important role in the use and generation of innovations, but innovation in this sector has specific characteristics.

The literature review confirms the importance of clusters in economic development, contributing positively to the innovation process, facilitating relationships with other companies and institutions to better meet consumer needs, channeling knowledge, and information. Today it is universally approved that information Technology has revolutionized communications and tourism, among others. The role of the user in Tourism 2.0 is clear, through interaction and direct contribution to the environment. There are already many social networks aimed at sharing experiences, photos, and rating the quality of services received in different areas of the tourism industry. Research into social media in tourism might find new interests in four main directions: community engagement and communication, complete marketing strategies, differentiated purpose management, and the legal and ethical issues arising from using social media in tourism.

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Seo And Adwords Benefits In Corona Time

  With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact.  This has changed how people engage with brands and do business on a massive scale. As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take. As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and e-commerce have become more important than ever. Customers are increasingly shifting their buying activity towards only options and brands need to be present for these consumers.

SEO AND AdWords:

SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on search engines. It is the art of ranking high on a search engine in the unpaid section, also known as the organic listing. Search engine optimization is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of certain keywords. All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images, or local listing are shown and ranked based on what the search considers most relevant to users.

SEO making certain changes to your website design and content that make your site more attractive to a search engine. The search engine will display your website as a top result on the search engine result page. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

Google ads are Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the product and services that you offer. Google ads are a product or service, raise awareness, and increase traffic to your website. Google ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget. There is no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

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Important of SEO during the lockdown:

The emergence of COVID 19 over the past few months has thrown many businesses into a state of turmoil and uncertainty. Unlike other global issues, such as recessions, businesses of all sizes and industries are affected by this virus in one way or another, as economies all over the world struggle. Marketing, just like other business practices,  needs to be adjusted in order to survive throughout the coronavirus crisis. Online marketing is likely to be the only way in which you can realistically reach customer, as entire countries go into lockdown, and this form of marketing also has a benefit thanks to more people being stuck at home, and thus on the internet more often.

  • Maintain Website User-friendly: During the lockdown period, people will be online almost every day, and they will still be browsing to your business website. This means that you need to maintain the user-friendliness of it, such as ensuring the user journey is clean and uncluttered, that relevant content is front and center,and that everything is optimized.
  • Using SEO during a crisis can be done to uphold your search engine results, especially if you focus on the right keyword during this period
  • Brand awareness and organic search results are often linked to one another, and using search engine optimization can help you to build and maintain both.

Consumers are turning to online markets to address their needs, which means that thriving organizations will be those ready to meet them with an excellent online experience and engaging content. Brand should also note that much of this growth has occurred on mobile devices, as smartphones and tablets have seen an incredible 50% growth in usage. Therefore, brands should focus on creating high-quality content and digital experiences that will engage customers through mobile devices. As consumers turn to online resources to conduct their shopping, brands will want to create targeted content to attract new potential users and customers to their site. As you engage with your customers, learn more about their interests and concerns during this time of social distancing and isolation.

As customers are stuck inside, working from home and unable to go about their typical lives, use your content to help them think about the future and begin to plan for what they will do when this pandemic ends. To maintain a strong presence with your customers you will also need to think about how to engage them across multiple channels, including organic, paid, and email.

Users are shifting to online shopping more and more since this all began. Everyone is at home searching on their phones for the products they need. During the lockdown period, digital media in the form of online news and websites will have plenty of readers, even far more than newspapers and other print media. Hence, businesses need to produce relevant and customer-centric articles and blogs to keep consumers engaged. In the age of instant messaging and online conversations,  live campaigning is important for maintaining a healthy relationship between companies and their customers.  Online campaigning is an essential tool for customer engagements during the lockdown period when people are in their homes, you can organize a campaign and attract many audiences.  Likewise, there are many features that you can use to promote your business online. The government as well as other private players are using this platform to educate and aware people of the development of the COVID-19.

Coronavirus has socially distanced people but social media has brought the community even more closer. This refers to using online marketing tools, such as Google AdWords campaign and SEO practice in order to keep your brand in the public eye and offering a way to reach customers and build your brand personality.

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How To Get Free Website Traffic

  Website traffic is called the “lifeblood of small businesses” by HuffPost. The goal is to convert people into customers. If you have to make sales and get customers, you have to attract people to your site. So website traffic is important, and getting traffic to your website for free is pretty simple.

We have many ways to get website traffic for free! The few ways and tips to get free traffic are as below:

1. Organic SEO (Search Engine Optimization)

a. On-Page SEO:

Learn the distinctions about SEO, to get in the right type of traffic delivery strategies. If you have knowledge of SEO, you can exactly boost your results without twisting or breaking the rules. For a better understanding, you can find a good course about SEO.

b. New Keywords:

The new keyword is about researching and approaching with a keyword strategy. Keyword research is not about finding one high volume keyword and ranking for that alone, it is about using a variety of terms that are related to your product and industry. So, keyword research can develop your on-page SEO and correct optimization to your website content. Using tools like Google Keyword Planner can help you research keyword volume and difficulty.

c. Long-Tail Keywords:

Optimize your content with Long-Tail Keywords once you got your high-intent keyword covered. Don’t try the most popular parent keywords in your industry. For example, don’t use “business ideas” – it’s a highly competitive keyword means top-level keyword, which is difficult for a new website to rank. In its place, use “most profitable business ideas 2020”, Long tail keywords like this have a lower volume and not as competitive.

d. Competitor Keywords:

You might build on competitor keywords by looking into their content and keyword strategies if you don’t have any ideas. Features like Ahrefs’ “Content Gap” analysis will help find your competitor’s keywords, which they are ranking for and you are not.

e. Guest Posts:

Guest posting can drive traffic to your website by helping you both land backlinks and strengthen your backlink profile. Backlink means the links that lead to your site. You can use guest posting as a more proactive way to boost your backlink profile. Remember that some websites have guest post submission guidelines to be followed. So, if you want to land a link follow each website’s guidelines carefully.

f. Natural Link Building:

The most honest way to link building is by creating valuable content in which people would want to link. It will happen when other bloggers and web owners from your niche link to your content on their own.

2. Social Media

a. Facebook Page:

Social media remains one of the best ways to drive traffic organically. A strong online presence on Facebook can be done by creating a Facebook page and also by building a community on Facebook. According to, “social sharing can boost website links by up to 245% over the course of a year”. So, create a Facebook page by using native Facebook videos, add compelling images, and share your blog content by adding visual elements that drive more engagement!

b. YouTube Channel:

YouTube is an excellent resource for getting free organic traffic to your website. YouTube can be considered as the second most popular search engine and gaining exposure on it could be huge. Since you will be using YouTube to boost traffic to your site, and not as a primary source of income. You need to think about very effective video content types that will suit your needs best. Generally, we outlined a few video content types below:

• Customer testimonials

• How-to and tutorial videos

• On-demand product demonstration videos

• Event videos

YouTube videos can be easily shortened to use as native videos on Facebook and Instagram or embedded in a blog post on your website.

c. Go Live:

Live videos can be used to get more brand exposure and are most effective for sharing company news, promoting upcoming events and product launches. Statistics prove that 80% of users like to watch live video than read a blog post. Using live videos give you the opportunity to attract audience attention.

d. Instagram:

Instagram is a very popular platform for sharing photos and connecting with others from around the world. Many people have built businesses by using only Instagram as their main technique for driving traffic to their website. Statistics also show that brands on Instagram are getting 10x higher engagement rates than on Facebook.

e. Influencers:

You can look for Micro-Influencers than the big following influencers for an organic promotion of your brand. Micro-influencers might have a smaller audience but they tend to have higher engagement rates. You can find individuals whose brand persona aligns with your brand image.

f. Twitter:

Twitter has a lot of opportunities to drive traffic and it’s crucial to use niche-specific hashtags and also create your own hashtags as well. But the key thing on Twitter is to address your target audience specifically. Also, don’t forget to sneak compelling visuals in your tweets. According to Buffer, tweets that have visuals receive 1.5x more shares.

g. LinkedIn:

LinkedIn is specifically created for a business networking platform, it works exceptionally well for B2B businesses. You make sure to have a LinkedIn share button on your posts and by using LinkedIn email send an email of your website content directly to your connections. Also, don’t forget to comment on other channel’s posts and always engage with your network! The more chances you’ll get to connect with your LinkedIn community when you are more engaging.

3. Emails and Newsletters:

Email marketing is one of a great way to drive traffic to your website or blog, and also to promote offers. If you have difficulty in managing your email marketing campaigns, we recommend you to use one of the quality email marketing tools available out there.

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4. Content Marketing:

a. Create Content:

Content is king. You create limitless and better content on your website or blog, the more engaged your visitors will be. The visitors will share your content and help you to promote your website on autopilot. The key thing of great content is to think about the value it provides. It’s always a good idea to add a video to your website content, these visual elements have the possibility to make your content more shareable.

b. Create Infographics:

Eye-catching infographics can increase website traffic with every solid piece of content that’s both educational and entertaining. However, if you can build a great infographic that many people will link to their websites that publish content in the same niche and they are easily shareable.

c. Produce Video Content:

Visuals are the most influential factor for the customers in their purchasing decisions. Statistics show that marketers who use video grew revenue 49% faster than those who don’t.

d. Interview Leaders In The Industry:

Contact industry leaders by sending emails in your niche on social media and request an interview with them. Prepare thought-provoking questions and publish this content on your website.The best part is that the industry leaders will likely share their interviews with their audience too.

e. Add Social Share Buttons:

Adding social sharing buttons to your website doesn’t cost you anything, it will only increase your actual ranking factors in search engines. Not adding buttons to your website means you are missing out on a huge opportunity to increase organic traffic.

f. Write Knowledge Base Articles:

Readers love genuinely helpful pillar and an easy-to-navigate knowledge base articles. It’s great for site structure, readers, and to link as a relevant resource in guest posting. Article length is also important for your website to rank in multiple search results.

g. Keep Your Content Up-To-Date:

If you want to remain a relevant player in your niche – upgrade old content. Look at ways you can update outdated content on your site to drive more traffic through visibility on multiple search engines. Here are some great ways to upgrade outdated content:

• Add media – images, infographics, videos

• Remove obsolete information

• Back up your content with more external sources

• Interlink with newer content to boost your site’s structure

5. Engaging with Communities

a. Participate In Forums:

Reach out to your community, where professionals in your niche have discussions and share valuable insights in forums like Quora, Reddit or Yahoo Answers, or maybe other digital forums. Not to use forums only for the promotion of your products, instead, take part in discussions and add valuable content. This way the relationships can be built with professionals in your niche and in time, they will get interested in your business.

b. Participate In Quora:

Quora is a great medium for driving traffic to your website. It’s the best forum to find how customers experience services and react to the products or businesses in your industry. Link the right keywords to anchor content on your website or blog. Answer questions on this platform and ensure that your answers are detailed and knowledgeable.  This type of information can help you learn how you can improve your products and services. In time, you can build a loyal community that will be interested in your website’s products and services.

c. Promote Your Content In Reddit:

Reddit is one of a great way to drive traffic to your website. Millions of readers in this platform want to get in-depth, valuable, and helpful content, not short and basic content. The domain is extremely popular, making any link from the site extremely useful for boosting your visibility across the web. So, do research on your subreddit and find out what type of posts are popular. So, post only your best content.

d. Share Images On Pinterest:

Pinterest functions exactly the same as other social media platforms, posting regularly is the key to success. Repurposing appealing product images, custom visuals, and creating boards with your industry keywords can get you more traffic.

e. Develop SlideShare Presentations:

SlideShare is a platform used to deliver powerful PowerPoint presentations, which will ultimately increase your visibility. If your presentations go viral on this platform and that presentation links to your website, this will easily drive a large amount of traffic for free.

f. Create Free Webinars:

Free webinars offer a great platform for driving traffic to your website. You can systematize your sales presentation with webinar platforms while also directing viewers to your site and its content.

6. Optimizing Your Website

a. Focus on Mobile Usability:

You need to ensure that your website is mobile-friendly because research shows that 70% of website traffic happens on a mobile device. More people are using mobile devices to access the web and is no longer done solely on desktops. So, make sure your website is responsive on all devices and also make sure that your website posts and content are AMP-specification!

b. Speed Up Your Website:

Content-Delivery Networks (CDNs) are a great way of speeding up page delivery. Having a fast website translates to good user experience if it takes more than 3 seconds to load the visitors are likely to leave your website. So, what you can always do is to speed test your site, pick a good hosting provider, and reduce image size.

c. Optimize Your CTR (Click through rate):

Your CTR (Click-Through Rate) is one of your most important metrics, you can:

• Include keywords in your title tag, URL, and meta description

• Keep them all within the character limit using a tool

• Use power words

• Write compelling titles

d. Examine Analytics Data:

Analytics tools such as Google Analytics will allow you to track and also help you in making data-driven decisions to improve your website. This below points can give you incredible insights into your audience and much more:

• How and where your content is being shared

• Mobile traffic

• Most visited pages

• Referrals

• Organic keywords

e. Research Your Competitors:

You need to do research about what your competitors are using! This generally works for a business to find successful examples of their business model of the same industry.

• What’s their content strategy?

• What keywords do they keep using in PPC?

• Who are they collaborating with?

That’s always going to be the knowledge that’s most relevant to you.

Conclusion: At the end of the day, there’s no general rule for every type of business. Some of the above-mentioned ways to get free website traffic will work for you, some of them won’t. Finally, it’s up to you to track your results, keep an eye on your analytics, and determine where most of your traffic comes from. Know More about in Best digital marketing institute in Bangalore.

Benefits Of Having A Website For A Business

In a world with a growing population especially in countries like India where the youth population is going to dominate in the near future who at most prefers the digital world. And as of date, 3.5 billion people stream online which indicates the market it creates for any kind of business. It also becomes the best alternative to stay connected and to gain or sharpen knowledge in any aspect.

According, to the eCommerce foundation around 88% of consumers pre-check information through the internet before purchasing any service or product. This kind of buying behavior emphasizes on the importance of professional websites. Currently, in 2020 the business world and even the generation have largely moved into the digital age while within few more years the entire population is going to have access to the internet which also makes it the biggest platform for information, communication, sales, diversification, and growth of any kind of business.

Having a website is no more an option but has become a necessity to make sure that your product or service is in the front line and is in power with that of your competitors who have also exhibited their products or services in the digital world. A website will not only give you credibility but also give an impression of a larger and well-grown company. It not just gives better service to your existing customers but also creates awareness about your service or product in the marketplace which creates a room for prospective customers.

People often say ‘why do I need a website to sell my cakes?’

Answer:  Consumers will always Google’ Best cake shops near me’ and not having a website, you’d lose a significant amount of consumers. Your website serves as a base for those wanting to gain information on your product/service and also to purchase them.

 Let’s see 5 points on why is a website important?

 Marketing strategy – The internet has transformed how we build and promote business. There is access to far more resources and potential than ever before. The marketing of the website extends to every aspect of the digital marketing strategy.

(How digital marketing is improving buying power of customers)

Few of the online marketing strategies include :

  • Content marketing – The importance of content marketing is significant, but your content needs a home and that home is your website. All your content and blog posts display the product information which prospective customer is in search of. Your website is the perfect place to house all the great content created by your business.
  • SEARCH ENGINE OPTIMIZATION – SEO is a process of making your website more visible in search engines and creating traffic from people searching for your products or service, through the internet. Though much of the ranking comes from the technicality and content of your website and your site development strategy.
  • SOCIAL MEDIA MARKETING – Every type of communication, piece of content, or information regarding the products or services that you put up on SMM will drive the customer back to the website as we are using the third party i.e. Social media sites to engage with customers.

For example; we tell students we are a digital marketing institute but if the students want to know more about the courses offered, they can learn more by following the link on the blog post.

  • Email marketing – This is the most effective way of communicating to the customers by sending emails and for building a relationship with prospects, leads, and customers.

You can incorporate email marketing into any kind of market plan, without worrying about any additional costs. So your website does play an important role in order to send customers back to the website for converting the leads, but be sure to send it from your website’s email address as nothing is worse than a marketing email sent from a personal or public address as it looks unprofessional.

  • Convenience to customers – The information available on the website plays a very important role in the success of companies because of the convenience it provides to consumers, which is an important factor in one’s growth. Hence, the ultimate goal of your website is to answer all the user questions with ease. This factor leads the company to be successful and achieve their end goals.
  • Ease– Having a website makes it easy for people to find you and read about your company and purchase your products.

For example; if I had to know about digital marketing institutes, I would just Google and grab information instead of going from one academy to another.

If you make your products available for sale on your website, then consumers can even make purchases around the clock. By making it easy for consumers to browse and buy your products online, you’re making it as convenient as possible for leads to convert to customers. And the best part is – you don’t physically have to be there to reap the benefits of the sale. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

  • 24/7 accessibility – a website provides access to the audience around the clock. Your website is working for you even while you’re asleep to bring you more customers. Luckily u don’t have to give up on your sleep to communicate 24/7. You can also improve your customer service by providing a Customer support system by creating a forum where users can clear any doubts or gain additional information.
  • Affordable cost- It’s time to talk about money. Having a website is the most cost-effective marketing method and the best part about the website is that once you invest in it, it lasts you forever. The cost usually depends on the quality and the design you choose for your website. The more professional and unique the higher the cost. The other costs added to the website design is website hosting, which is inexpensive. Various web hosting companies are Blue Host, go Daddy, big rock, etc

For example; if you were to use blue hosting, which is a great company, you would probably be charged around 199/- per month, if you sign up for the basic plan.

  • Sales: The chances of your website generating more than a handful of customers over the upcoming few years are guaranteed as a website makes it possible for anyone in the world to find you. Nearly 2 billion people made an online purchase in 2019. The more consumers you reach online, the more opportunities you have to make a sale. Having a website doesn’t automatically bring customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.
  • Improve productivity: Less time is spent explaining the services to consumers as all the information is available on the website 24 hours a day, 7 days a week, and 365 days. Your website also acts as a data center for both you and your employees, customers, and prospects. It saves money and time by not having to print on paper catalogs or produce receipts. This way things work much faster.