One of the best online promotions is Google Ads
Google has been a boon to marketers from the beginning and with the introduction of “Google AdWords” now the changed name is “Google Ads”, it has given a solid platform for advertisers to capture the leads at different stages of sales funnel.
Let’s understand What is Google Ads?
“Google Ads is Google’s online advertising platform.”
Google Ads is a service that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website.
Google Ads allows you to take advantage of the benefits of online advertising by showing your ads to the right people, in the right place, and at the right time.
Google’s advertising platform allows you to place search results for your website on Search Engine Result Page (SERP) by paying against your advertisement. By using paid search you can see quick outcomes when the related term is searched in Google.
Paid search is the term used for publishing an advertisement within the listings of a search engine. This normally appears at the top of a Search Engine Result Page (SERP) like Google and increasingly look more like organic results. When the ads are created, at that moment Google puts a small green ‘Ad’ label on them.