According to the research, 40,000 searches are processed by Google per sec worldwide on average. 1.2 trillion searches per year and 3.5 billion searches per day. By 2020, the digital platform influences more than 31,433.4Crore sales in India. 1.5 billion websites are there on the internet worldwide.
Google considers more than 200 + factors on on-page as well as off page to determine the rank for a website. So, it will take time for a website to rank using Search Engine Optimization techniques. Therefore, New website will fail to get traffic from organic results. Paid Advertising platform helps a website to get instant traffic. For Startups and New sites, it will be boon to get High amount of traffic. Google search ads appear before organic results. Google ads rank will be calculated based on just two factors. Even Popular brands are running Google ads to drive High Volume of High Intended audience to their platforms. And to remarketing their products to interested customers to increase Conversion rate.