Website traffic is called the “lifeblood of small businesses” by HuffPost. The goal is to convert people into customers. If you have to make sales and get customers, you have to attract people to your site. So website traffic is important, and getting traffic to your website for free is pretty simple.
We have many ways to get website traffic for free! The few ways and tips to get free traffic are as below:
1. Organic SEO (Search Engine Optimization)
a. On-Page SEO:
Learn the distinctions about SEO, to get in the right type of traffic delivery strategies. If you have knowledge of SEO, you can exactly boost your results without twisting or breaking the rules. For a better understanding, you can find a good course about SEO.
b. New Keywords:
The new keyword is about researching and approaching with a keyword strategy. Keyword research is not about finding one high volume keyword and ranking for that alone, it is about using a variety of terms that are related to your product and industry. So, keyword research can develop your on-page SEO and correct optimization to your website content. Using tools like Google Keyword Planner can help you research keyword volume and difficulty.
c. Long-Tail Keywords:
Optimize your content with Long-Tail Keywords once you got your high-intent keyword covered. Don’t try the most popular parent keywords in your industry. For example, don’t use “business ideas” – it’s a highly competitive keyword means top-level keyword, which is difficult for a new website to rank. In its place, use “most profitable business ideas 2020”, Long tail keywords like this have a lower volume and not as competitive.
d. Competitor Keywords:
You might build on competitor keywords by looking into their content and keyword strategies if you don’t have any ideas. Features like Ahrefs’ “Content Gap” analysis will help find your competitor’s keywords, which they are ranking for and you are not.
e. Guest Posts:
Guest posting can drive traffic to your website by helping you both land backlinks and strengthen your backlink profile. Backlink means the links that lead to your site. You can use guest posting as a more proactive way to boost your backlink profile. Remember that some websites have guest post submission guidelines to be followed. So, if you want to land a link follow each website’s guidelines carefully.
f. Natural Link Building:
The most honest way to link building is by creating valuable content in which people would want to link. It will happen when other bloggers and web owners from your niche link to your content on their own.
2. Social Media
a. Facebook Page:
Social media remains one of the best ways to drive traffic organically. A strong online presence on Facebook can be done by creating a Facebook page and also by building a community on Facebook. According to EarnedLinks.com, “social sharing can boost website links by up to 245% over the course of a year”. So, create a Facebook page by using native Facebook videos, add compelling images, and share your blog content by adding visual elements that drive more engagement!
b. YouTube Channel:
YouTube is an excellent resource for getting free organic traffic to your website. YouTube can be considered as the second most popular search engine and gaining exposure on it could be huge. Since you will be using YouTube to boost traffic to your site, and not as a primary source of income. You need to think about very effective video content types that will suit your needs best. Generally, we outlined a few video content types below:
• Customer testimonials
• How-to and tutorial videos
• On-demand product demonstration videos
• Event videos
YouTube videos can be easily shortened to use as native videos on Facebook and Instagram or embedded in a blog post on your website.
c. Go Live:
Live videos can be used to get more brand exposure and are most effective for sharing company news, promoting upcoming events and product launches. Statistics prove that 80% of users like to watch live video than read a blog post. Using live videos give you the opportunity to attract audience attention.
Instagram is a very popular platform for sharing photos and connecting with others from around the world. Many people have built businesses by using only Instagram as their main technique for driving traffic to their website. Statistics also show that brands on Instagram are getting 10x higher engagement rates than on Facebook.
You can look for Micro-Influencers than the big following influencers for an organic promotion of your brand. Micro-influencers might have a smaller audience but they tend to have higher engagement rates. You can find individuals whose brand persona aligns with your brand image.
Twitter has a lot of opportunities to drive traffic and it’s crucial to use niche-specific hashtags and also create your own hashtags as well. But the key thing on Twitter is to address your target audience specifically. Also, don’t forget to sneak compelling visuals in your tweets. According to Buffer, tweets that have visuals receive 1.5x more shares.
LinkedIn is specifically created for a business networking platform, it works exceptionally well for B2B businesses. You make sure to have a LinkedIn share button on your posts and by using LinkedIn email send an email of your website content directly to your connections. Also, don’t forget to comment on other channel’s posts and always engage with your network! The more chances you’ll get to connect with your LinkedIn community when you are more engaging.
3. Emails and Newsletters:
Email marketing is one of a great way to drive traffic to your website or blog, and also to promote offers. If you have difficulty in managing your email marketing campaigns, we recommend you to use one of the quality email marketing tools available out there.
4. Content Marketing:
a. Create Content:
Content is king. You create limitless and better content on your website or blog, the more engaged your visitors will be. The visitors will share your content and help you to promote your website on autopilot. The key thing of great content is to think about the value it provides. It’s always a good idea to add a video to your website content, these visual elements have the possibility to make your content more shareable.
b. Create Infographics:
Eye-catching infographics can increase website traffic with every solid piece of content that’s both educational and entertaining. However, if you can build a great infographic that many people will link to their websites that publish content in the same niche and they are easily shareable.
c. Produce Video Content:
Visuals are the most influential factor for the customers in their purchasing decisions. Statistics show that marketers who use video grew revenue 49% faster than those who don’t.
d. Interview Leaders In The Industry:
Contact industry leaders by sending emails in your niche on social media and request an interview with them. Prepare thought-provoking questions and publish this content on your website.The best part is that the industry leaders will likely share their interviews with their audience too.
e. Add Social Share Buttons:
Adding social sharing buttons to your website doesn’t cost you anything, it will only increase your actual ranking factors in search engines. Not adding buttons to your website means you are missing out on a huge opportunity to increase organic traffic.
f. Write Knowledge Base Articles:
Readers love genuinely helpful pillar and an easy-to-navigate knowledge base articles. It’s great for site structure, readers, and to link as a relevant resource in guest posting. Article length is also important for your website to rank in multiple search results.
g. Keep Your Content Up-To-Date:
If you want to remain a relevant player in your niche – upgrade old content. Look at ways you can update outdated content on your site to drive more traffic through visibility on multiple search engines. Here are some great ways to upgrade outdated content:
• Add media – images, infographics, videos
• Remove obsolete information
• Back up your content with more external sources
• Interlink with newer content to boost your site’s structure
5. Engaging with Communities
a. Participate In Forums:
Reach out to your community, where professionals in your niche have discussions and share valuable insights in forums like Quora, Reddit or Yahoo Answers, or maybe other digital forums. Not to use forums only for the promotion of your products, instead, take part in discussions and add valuable content. This way the relationships can be built with professionals in your niche and in time, they will get interested in your business.
b. Participate In Quora:
Quora is a great medium for driving traffic to your website. It’s the best forum to find how customers experience services and react to the products or businesses in your industry. Link the right keywords to anchor content on your website or blog. Answer questions on this platform and ensure that your answers are detailed and knowledgeable. This type of information can help you learn how you can improve your products and services. In time, you can build a loyal community that will be interested in your website’s products and services.
c. Promote Your Content In Reddit:
Reddit is one of a great way to drive traffic to your website. Millions of readers in this platform want to get in-depth, valuable, and helpful content, not short and basic content. The domain is extremely popular, making any link from the site extremely useful for boosting your visibility across the web. So, do research on your subreddit and find out what type of posts are popular. So, post only your best content.
d. Share Images On Pinterest:
Pinterest functions exactly the same as other social media platforms, posting regularly is the key to success. Repurposing appealing product images, custom visuals, and creating boards with your industry keywords can get you more traffic.
e. Develop SlideShare Presentations:
SlideShare is a platform used to deliver powerful PowerPoint presentations, which will ultimately increase your visibility. If your presentations go viral on this platform and that presentation links to your website, this will easily drive a large amount of traffic for free.
f. Create Free Webinars:
Free webinars offer a great platform for driving traffic to your website. You can systematize your sales presentation with webinar platforms while also directing viewers to your site and its content.
6. Optimizing Your Website
a. Focus on Mobile Usability:
You need to ensure that your website is mobile-friendly because research shows that 70% of website traffic happens on a mobile device. More people are using mobile devices to access the web and is no longer done solely on desktops. So, make sure your website is responsive on all devices and also make sure that your website posts and content are AMP-specification!
b. Speed Up Your Website:
Content-Delivery Networks (CDNs) are a great way of speeding up page delivery. Having a fast website translates to good user experience if it takes more than 3 seconds to load the visitors are likely to leave your website. So, what you can always do is to speed test your site, pick a good hosting provider, and reduce image size.
c. Optimize Your CTR (Click through rate):
Your CTR (Click-Through Rate) is one of your most important metrics, you can:
• Include keywords in your title tag, URL, and meta description
• Keep them all within the character limit using a tool
• Use power words
• Write compelling titles
d. Examine Analytics Data:
Analytics tools such as Google Analytics will allow you to track and also help you in making data-driven decisions to improve your website. This below points can give you incredible insights into your audience and much more:
• How and where your content is being shared
• Mobile traffic
• Most visited pages
• Organic keywords
e. Research Your Competitors:
You need to do research about what your competitors are using! This generally works for a business to find successful examples of their business model of the same industry.
• What’s their content strategy?
• What keywords do they keep using in PPC?
• Who are they collaborating with?
That’s always going to be the knowledge that’s most relevant to you.
Conclusion: At the end of the day, there’s no general rule for every type of business. Some of the above-mentioned ways to get free website traffic will work for you, some of them won’t. Finally, it’s up to you to track your results, keep an eye on your analytics, and determine where most of your traffic comes from. Know More about in Best digital marketing institute in Bangalore.