The Top Nine Advanced SEO Techniques

There was a period when keyword stuffing was intended by on-page techniques. With Google’s update to Panda, websites depending on this tactic were thrown out of the front page!

For SEO, after a few years, tactics that work today may not be working. In the post-Panda era, the listing of the Search Engine Results Page ( SERP) is replaced by pages which offer users value.

When you’re trying to rank a page on Google, your goal must be to add value to the site that’s already in the top ranking.

You can get a look into the simple to advance on-page SEO measures you should use for your website in this article.

What you are about to learn isn’t another guide that boasts of methods that have never been tried before.

What is OnPage Optimization?

On-Page SEO is a website optimization strategy in which search engines rate pages inside the site.

Proper page optimization should ensure that it ranks higher for specific keywords on search engines, and improves targeted traffic.

On-page SEO techniques is the practice of website content optimization, URL structure, meta title & description, images, and page speed.

Many times on the first page of search results, websites that fail to make on-page optimization do not show up.

The explanation for this is that when ranking pages on the first page, the Google Algorithm considers a number of variables on-page.

Several times on the first page of search results, websites that fail to do on-page optimization will not turn up.

The explanation for this is that when ranking pages on the first list, the Google Algorithm considers a number of variables on list.

When your page is not important to users, it will result in a high bounce rate and your page will inevitably lose its spot on the rankings of Google.

Is On-Page SEO a Ranking Factor?

The effectiveness of search engines depends on the pertinence of the users’ results.

Because Google provides the users with the best results, it is actually omnipotent in the search environment thanks to its sophisticated algorithms.

Because of this, optimisation on-page is all the more relevant.

The whole aim of doing SEO on-page is to ensure that users and the search engine understand what’s being provided on a website.

It also provides an advantage as thorough on-page optimisation paves the way for you to reach the target market and efficiently get the message across.

All the factors you are about to learn from this article are important, because they send significant signals about your website to the search engine.

Skipping any SEO move on page will end with your competitor taking your spot on the SERP, which is exactly what you don’t want.

On-page SEO Techniques & Procedures

As you might already be aware, on-page SEO operation is one of the main ranking variables for SEO and it has the potential to make or break your website.

Here are a few simple on-page SEO factors which can impact a page’s search engine rankings.

Step 1: Optimize Your Content

You may have encountered the proverb SEO, Quality is King. The SEO industry is so dynamic as already told in the beginning, that things change over time.

Content is still a decisive factor but it depends on various factors to define the quality of the content.

You could have come across situations where the material of high quality will not make it to the first page of the Google Search List.

The main explanation for this is that the material was published without any feedback from the audience.

When you build long-form content on a subject that isn’t in the target audience’s interest, odds are you won’t get organic traffic given the best efforts to optimize it.

What you need to do as an SEO is to identify the targets’ most searched queries and try to give them the answers through your content.

Proper keyword analysis can help you find the most searched query string, so you can use it to rank high on search engines within the contents.

Step 2: Optimize Meta Tags

Optimizing a page’s meta title and definition is key to increasing the Website’s search engine rankings and click-through rate.

Google has confirmed that meta description is not a factor in SEO rankings, but ignoring it can lose valuable click-through rates for you.

The best way to optimize a website’s meta description is by providing the users with reasons for visiting the page.

Most certainly, the text that goes into the meta description is what Google would view on SERP (unless it chooses not to do so and takes some random definition from the content).

How to Optimize Meta Title Text?

Also after all these years, the meta title remains a major factor in SEO rankings. It’s necessary to optimize meta tags for both the users and the search engine.

The best trick for optimizing the meta title is to make sure that your goal keyword is positioned at the title start.

Step 3: Optimize Heading Tags

Inside a page the heading tags give both search engines and their users a fair understanding of the subject they are reading.

The H1 tag sets off as a significant ranking item when it comes to crawlers, particularly Google’s.

Placing the goal keyword inside H1, which is normally the page title, carries the same weight of ranking as optimizing the Meta Name.

In most cases, where there’s no predefined Meta title, Google will find a page’s H1 tag.

There is a lot of confusion about the use of multiple H1 tags. Google’s John Mueller has nevertheless categorically confirmed that multiple H1s do not impact a page’s search engine rankings

Step 4: Optimize Images for SEO

Web users nowadays are highly distracted when reading the material you’ve written and uploaded.

People’s attention span has significantly shortened, and monotonous text is one of the reasons why they continue to change their focus.

Like other instruments such as video or audio, photographs are one of the most important tools in digital marketing and communication because it is consumed on-the-go.

Besides that, there is a good probability you will be able to receive more organic traffic through Google Image Search.

Nonetheless, optimizing photos for search engines is one of the key tactics for SEO practitioners that can help improve the websites’ organic presence.

Step 5: Check for Keyword Density

Keyword density is considered one of the most important variables for on-page SEO. Yet those days of stuffing keywords won’t carry you to today’s first place.

Google’s Algorithms are now being equipped to find and penalize websites that stuff keywords.

Keyword density has grown in these changed circumstances and it’s more related to sophisticated on-page SEO strategies such as LSI and TF / IDF.

Numerous replications of the same keywords can just damage the SEO strategy. like Digital marketing training in Bangalore don’t repeat the same keyword again

The aim is to make Google realize that the words used in the content are descriptive and important to the subject as a whole.

When you use the target keyword in the content just three or four times in 2020, the content will still rank, because you have used the technique of LSI and TF / IDF.

Step 6: Add Schema Markup/Structured Data

Now it turns out that Google SERP apps are critical Click Through Rate drivers. Some of those SERP features are the direct product of Structured Data or Schema Markup websites being introduced.

Structured Data is additional information provided to the search engine by the websites to better understand the content.

Structured data ensures search engines have useful knowledge / hints even before a user enters a web page.

The best example of Structured Data benefiting users is the feedback you see on the Films, Events, and Consumer search results.

Google has confirmed categorically that Structured Data is not a factor in SEO rankings. Missing on Structured Data, however, will cause you to lose the click-through levels.

Enabling structured data on a website or on individual pages means that websites are indexed and viewed by the search engines with rich details or snippets.

Step 7: Generate Sitemap.xml File

Search engine crawler is busy indexing millions of sites on the web out there. The amount of time they spent on each website depends on several factors, such as the number of pages, site load speed and the status codes for HTTP.

Sitemaps are easy to create, and there are a number of tools that can help you with the process, such as the free Sitemap Generator App.

Nonetheless, if you’re running a CMS-based website, the process gets much simpler as sitemaps come as an intrinsic feature most of the time.

To ensure pages within the sitemap are indexed by Google, you need to add them to the Google Search Console.

One of the key benefits of a sitemap is that it provides a clue to Google crawlers about the significance of each page.

Step 8: Optimize Robots.txt File

Robot.txt is of similar value to a sitemap. Typically all websites have a predefined robots.txt file to make sure the search engines don’t crawl a few pages.

Check your website for https:/www.yoursite.com/robots.txt to check if you have implemented Robot.txt on your website.

Step 9: Optimize Page Speed

Since the time Google revealed that one of the determinants for organic ranking is the load speed of a website, there has been a lot of debate regarding a website’s page. Google Page Speed Insights is a helpful resource to help SEOs test a page’s load speed.

Through reducing the size of a few on-page components, such as JavaScript , CSS and image, the easiest way to reduce page load time is.

Such components eat up a chunk of the page load time and proper management of these will result in downgrading the website’s page load speed. to learn more about the crash course in digital marketing visit our website

Google Knowledge Graph

SEO course syllabus there are multiple thinks are included in search engine optimization one of the main features is KNOWLEDGE GRAPH

The knowledge graph is launched by google on 16th May 2012. It is a system added to google search to provide more useful and relevant results to searches using a semantic search technique. The knowledgebase shows sets of links to external websites, general information such as locations, review, opening hours, etc, and direct answers to questions. The knowledge graph services to enhance its search engine results with information gathered from a variety of sources. It takes data from a variety of sources and presents it in the top right-hand corner of the search page, next to the first few results. It helps searchers can access an answer immediately without needing to click away from google. A knowledge graph is a base of information that offer immediately relevant information related to a specific query.

The knowledge graph involved in two kinds of algorithms, one is used to construct it and another one is used to query it. The construction algorithms are used to connect unstructured information sources into a graph of concept or entities. The relationship between the concepts and the attributes of each concept. In knowledge graph, the query algorithm are used to find the relevant concept in order to answer user’s questions. These are likely to involve some disambiguation, determining the content of a query ,and associated each criteria specified to the corresponding attributes in the knowledge base.

There are 4 main techniques to knowledge representation. Logical, Semantic,Frame and Production rules.

Logical representation is a language which represents a conclusion based on various conditions. It has some definite rules that deal with propositions. Logic representation is the basic of the programming languages, which helps to perform logical reasoning. Logical representation have some restrictions because this technique may not be very natural.  The efficiency of inference  is not very good.

Semantic network representation is the alternative of logic representation. In semantic network representation, the knowledge is represented as a graphical network. This network consists of nodes representing objects and arcs which give the relationship between those objects. Semantic networks are a natural representation of knowledge. It helps to convey meaning in a transparent form that simple and easy to understand. A semantic network has some disadvantages. Semantic networks are not intelligent and it takes more computational time at runtimes. It depends on the creator of the system. These are inadequate as they do not have any equivalent quantifies.

Frame representation is a record like structure that includes a collection of attributes and values to describes an entity in the world. There are the data structures that are used to divide knowledge into substructures. Stereotype situations are represented by substructures. It contains many slots and slot values of any type and size. Each slot has names and values that are called facets. Frame representation is an easy way to understand and visualize. It is easy to add slots for new attributes and relations. It makes the program easier by grouping the related data. There are some disadvantages to frame representation. It is a very generalized approach. The mechanism cannot be easily processed in the frame system inference. The process of inference mechanism is not easy in frame representation.

The production rules are highly modular. It has two-part, the condition part of the rule is to determine which rule is applied to a problem. The action part is associated with problem-solving steps. In production rules, agent checks for the condition, and if the condition exists then production rule is processed and corresponding action is carried out. The production rule system containing three main parts, The set of production rules, working memory and the recognize act cycle. The rule-based production systems are inefficient, because many rules may active during the execution of the programme. There are multiple kinds of rules in digital marketing trends . and to know more about TOP 10 TRAINING INSTITUTES FOR DIGITAL MARKETING COURSES in India please visit our website https://learndigital.co/blog

Importance Of SEO

What is SEO?

  SEO stands for search engine optimization. SEO is a vital online marketing technique that helps you to bring your website more visible on top of the search engine results like Google, Bing, Yahoo, etc. And increases your website traffic, the website is very important for every business. With a strong website, one can build a strong brand image. Through SEO you can make your website strong. Beyond that, it is a valuable tool for brand awareness. Now a day’s search engines have become a great part of our lives. The ultimate goal of the website owner and SEO is to get more traffic and appears in the first five pages of the search engine.

How does Search Engine Optimization (SEO) Work:

Search engines use a 3-step approach:

Crawling: crawling is the first part of SEO. Crawlers also known as bots. It is a discovery process, following your links and crawling around your website. Through crawling search engines able to find new or updated content on the internet.

Indexing: Indexing is the most important activity after crawling. Indexing is gathering contents found during the crawling process. It is important for ranking purposes also. The index is a huge storage room of websites.

Results ranking: Here search engine crawlers look into everyone on their index and match them to the relevant information.

Types of SEO:

There are 2 types:

  1. White hat SEO: Refers to the usage of SEO techniques, best practices, and strategies. It should contain fresh and relevant content .the main focus of the white hat SEO is to provide the best search engine results.
  2. Black hat SEO: Refers to SEO techniques that attempt to spam and fool practices. Black hat SEO considered as ‘opposite’ of white hat SEO. Black hat SEO includes keyword stuffing, cloaking, and using a private link network.

Main Elements for Effective SEO Strategy:

On-page SEO: It is a component of SEO, Refers to the factors you can control on your website. Like page speed, keyword density, backlinks, etc To improve its position in the search rankings.

Off-page SEO: Refers to action taken outside your website, to improve your rankings within search engine results pages. (SERPs). There are many challenging factors in SEO but Link building is a big part of off-page SEO.

Technical SEO: It is an exciting field. It improves the technical aspect of the website. Through technical SEO you can see that search engines can crawl and index your website without any issues.

First, we should know exactly what SEO will do in marketing: in our everyday life most of the time we use SEO.

For example;

 * If you are planning to buy a new TV and you are not sure which model to buy?

 * If you plan to go for a vacation where would you find a better place?

Most of the people use their smartphones or computers and search simple phrase into Google. Here SEO will give you proper information related to your query. Through this marketing will start. Sites that do not make it to the top 5 pages of search results, they lose out costumers.

The Reasons why we need SEO:

SEO attracts more traffic to your website and increases conversions: Increasing web traffic is one of the main goals of SEO. When you increase visibility and ranking then only it is possible. Good SEO increases the traffic to your website and more opportunities to convert prospects into costumers.

SEO builds trust and credibility: SEO helps to make your brand stronger, better, and well recognized. The main goal of SEO is to rank your website at the top of the search engine result. When people search with proper keywords and phrases they should find you at the top of results. Then the people will trust that you are the best. The title tag, Meta description tags can give a powerful statement about your brand and strengthens your brand if you are there right on top of SERPs, then it will be an advantage to boost your credibility.

SEO is more important to create brand awareness: through SEO you can increase organic traffic and increase the brand reach and improve brand image.

SEO improves the site’s user experience: SEO is not an onetime exercise, the user’s behavior and expectations may change with time. If they do not find what they want on your site they may leave your site. Here Google is constantly working to monitor the user’s behavior including time spent on page and bounce rate etc. This is one of the most ranking factors in SEO this cannot be ignored.

SEO helps in reporting and analysis: SEO analysts regularly monitor and analyze their results.SEO helps the client to understand the exact result of their investment. Beyond that regularly checking in on key metrics helps to know what is working and what is not working so that they can continuously improve their strategy.

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Importance of SEO in Digital Marketing:

Search engine optimization (SEO) is the backbone of digital marketing. Digital marketing cannot succeed without SEO. It is a vital digital marketing tool also it is the most misunderstood term in the world of digital marketing. SEO is a very viable marketing outlet that can make you more visible and bring your business more qualified leads and costumers. In today’s world, all major businesses have gone online, if your website is not listed at the top 5 pages of SERPs your business can face major issues.

So what is the solution?

The answer is Search Engine Optimization.

SEO not only helps to get rank in SERP but also expand your business. If you do your marketing process through digital marketing it not only does the marketing for your product and services but it helps to do the 24×7 online service for the costumers. SEO helps the marketer to track and quantify results and to see how your digital marketing efforts are doing and if any type of adjustment is needed. An SEO agency can track the keywords in which users were used to searching before an actual purchase was made.

The importance of search engine optimization (SEO) for business now and in the future:

If you are planning to start a small business, then you should think of marketing also how you going to introduce your service or product to the costumers, then two things will come to your mind one is traditional marketing and another is digital marketing .choosing a proper market is an important step for a successful business. To stay relevant and competitive, businesses need to be aware of the latest marketing trends.

In this present situation, all the marketers shifted their marketing trends to digital marketing from traditional marketing. Instead of spending lots of effort and money only on the traditional ways of marketing, the marketers and the companies switching to digital platforms for reaching out to a maximum number of costumers and generating more profit on their brands.

SEO rewards your business and increase your ratings than all traditional forms of offline advertising.SEO is an inbound marketing strategy it allows you to market your products when they are looking for particular products and you don’t have to convince them for your products. With SEO half of the battle done before it even starts.

Do all businesses require SEO?

No matter what is the situation if you have a website for your business SEO is important, it does not matter whether your business is old or new, struggling or successful, small or large even if you work alone in your industry then also The right Search engine optimization (SEO) service is a deciding factor on whether your business will make it or break it.

Search engine optimization (SEO) and social media:

SEO and social media look different but no doubt both can help each other. The business links that you share on Face book, Instagram, LinkedIn, and twitter may help your brand to get more exposure. But they are not seen by Google as ranking signals. SEO helps to boost your website’s organic traffic through search engines. For small businesses, SEO areas to consider will be Website, content marketing, on-page SEO, local SEO, authority building, and credibility. In many cases, a combined approach using SEO and PPC can give good results. Studies have shown that SEO can have better ROI than traditional forms of marketing.

SEO is a better investment in 2020 and beyond?

Answer is YES

SEO is more important than ever. It is still a most important digital marketing strategy and it is a long term process.

SEO is not only important for Google it’s important for YouTube also. Compare to Google YouTube is the second largest search engine in the world. The platform is growing constantly.

How do you avoid getting lost in the ocean of videos?

YouTube is not about posting the content it’s about optimizing your content like your website. to learn more about digital marketing

Conclusion:

SEO made up of multiple elements. Knowing what are they and how they work is key to understanding why SEO is so important. SEO always presents a wealth of benefits. SEO considered a new age marketing technique optimizing a site is a complex, and often challenging process. It takes time, planning, and a lot of patience to achieve the results. But if you are willing to invest the resources it takes to create and carry out a well-planned strategy, the results you will see in terms of sales and revenue are entirely worth it. SEO can help you to boost your credibility, earn more traffic, and improve your online visibility. And you can achieve all your results.

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How To Improve Website Rank Higher In Google

  In this post, you can find simple and easy ways to make your page top in google search tool without spending any amount. These are a few strategies to improve your position on the Google search engine result page (SERP).

Step 1: Determine the searcher’s intent and deliver the relevant content.

Step 2: Analyse LSI keyword make use on your page (on-page SEO).

Step 3: Do technical SEO and improve the site.

Step 4: Create backlinks to your site (off-page SEO).

Step 5: Build your links in Social Media networks.

Step 1: Determine the searcher’s intent and deliver the relevant content:

Google’s aim is to produce the most appropriate result for every specific question. They rely on their entire business model to be able to do this reliably, over hundreds of billions of searches. When a user types a question in the Google search box, it expects the websites to give him a specific answer or solution in the first positions.

For example:

When a person types SEO Analysis tools in Google engine, it understands that it first list sites for SEO Analysis tools, not the definition or learning course relating site. Each content you publish on your website needs to have a specific purpose and this is no other than satisfying the user’s intent.

Make your content unique and original:

Our goal is to publish unique and original content on your website. This is one of the most critical factors in the success of the website. Duplicating and republishing content from other websites won’t work as  originality of content is very critical to Google rankings.

Give more relevant content on your website:

Google has shown, with the new improvements in its ranking algorithm, that it likes relevance and authority in the top-ranked websites. This means that providing a single piece of content about a specific subject isn’t enough, but you need to prove that your website has a lot of relevant and related content about a subject.

Make your content contain at least 1400 words:

• More word content can cover a wider range and is actually preferable in the algorithm compared to shorter,
superficial articles.

• A recent study of internet ranking variables showed that lengthy pages had the highest SERP in google search results.

• Ultimately, content will be easier to understand and more user-friendly.

• Bullets and numbered lists help to segment the articles for readers, making it more user-friendly

• Google predicts the rate of web pages reading. Google usually used to give you the ranking of a reading level.

• Schema code lets search engines understand common texts such as names, telephone numbers, recipes, reviews

Step 2: Analyse LSI keyword make use on your page(on-page SEO).

• The LSI keywords are advanced SEO tactics on the website.

• LSI keywords are words and phrases with a high degree of association between them and your target subject.

• They are used by Google’s algorithm to help assess the quality and relevance of content to the search word.

What is meant by on-page SEO?

On-page SEO is the method of optimizing individual web pages in order to rank higher and gain more relevant traffic in search engines.

How to do on-page SEO to get top ranking in SERP?

• Use your target keyword in the title can help both users and search engines understand what your page is about.

• Meta descriptions should be highly relevant and attractive to the content of your page, so it should make the user more curious to click through.

• In the first 100-150 words of your post, use your main keyword once.

• Google said using the H1 tag “helps Users to understand the page’s structure.”

• Please include your intended keyword in the subheading at least once. And wrap the subheading into a tag with H2.

• More important is the keyword frequency, it shows how many times your keyword appears in your content.

• The use of modifiers such as “best,” “guide,” “checklist,” “quick” and “review” will help you rank your target keyword for long-tail versions. For example title page such as “Best SEO Tools” get more clicks than “SEO Tools”

• Use long-tail keywords that are question- based title tags in your content, which are less competitive than short term keywords have an above-average CTR.

• Using certain types of Schema can get you with Rich Snippets. Rich Snippets can help you get more clicks.

• Adding the year to your title and description makes it clear that your content is up-to-date. Gets more clicks.

• Ensure that your images have Alt tags that include target keyword, optimizing images will help in boost page rank and get high rank in Google image search.

Step 3: Do technical SEO and improve the site:

Technical SEO refers to the method by which your website is configured for the crawling and indexing phase. You can help search engines navigate, browse, view, and index your website without any problems with technological SEO.

Checklist for best practice of technical SEO Audit:

1- How Fast Does Your Website Load?
2- Is the Website Mobile-Friendly? Responsive web design
3- Is the Site Being Indexed Well?
4- Is the Site Being Indexed Well?
5- Robots.txt created?
6- Sitemap.xml created?

By using available free SEO audit tools, you can check these factors
1.      small SEO tools
2.     SEO site checkup
3.     I web check
4.     screaming frog
5.     SEO optimizer
6.     Archief
7.     Moz
8.     woorank

How Fast Does Your Website Load?

Google makes reference to the importance of speed in all of its SEO recommendations and studies support faster websites To check your Website’s speed using three tools:

  • Google page speed insights
  • Pingdom tools
  • Google mobile speed tool.

If your website takes a long time to load, this would have a serious impact on user experience. Follow these steps to speed up your website:

  • Optimize the size of your images.
  • Reduce the server response time.
  • Minimize the use of plugins.
  • Don’t use heavy pre-made themes.
  • Optimize and compress your CSS and JS Files
  • Using a caching plugin to serve cached pages to users
  • Avoid adding too many scripts in the <head> of your website
  • Use asynchronous javascript loading
  •  Update WordPress to the new versions, including all plugin

Is the Website Mobile-Friendly?

In present day, most probably the majority of your users are on a mobile and with the introduction of the mobile-first index by Google, if you don’t have a fast, mobile-friendly website your rankings will suffer. Google’s Mobile-Friendly Test will determine whether your website meets Google’s criteria for mobile-optimized websites. Check your site is Responsive web Design: a responsive web site is optimized for viewing (i.e. looks good) on different types of devices, screens, and resolutions.

For Example: try to view the article you are reading now on a desktop or laptop, android tablet, iPad or smartphone.

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Is There a Keyword Cannibalization? What is meant by Keyword cannibalization?

Keyword cannibalization is when the same keyword is mistakenly used by a single website across several articles or
sites. In simple words: you are competing with yourself when you have several pages ranking for the same keyword.

For Example: In e-commerce website sells t-shirts and “t-shirt” is the only keyword you target, you are essentially
telling Google that every page is about “t-shirts” regardless of whether they are men t-shirt, women’s t-shirt, kid’s t-shirt, etc.

How to find the Keyword cannibalization?

 By searching in Google  ‘site:domain.com “keyword” will give you an easy answer to the question of whether you’re
suffering from keyword cannibalism.

How to fix the keyword cannibalization?

Using 301s, you can optimize your cannibalized content by linking all the pages that are less important to a single, more authoritative edition. Then your visitors land on the right version and Google ranks the most valuable page
for a question

Is the Site Being Indexed Well? What is meant by indexing?

 Google indexes a page if it is viewed and evaluated for content and context by the Google crawler and placed in the Google index. In Google Search results, indexed pages can be seen (if they meet the guidelines of Google’s webmaster).

How to Check Website is Indexed?

 You can test how many of your web pages have been indexed by Google using free resources like the Google Search Console. This will help you correct any bugs on your pages so that they are indexed by Google and will
help you boost organic traffic.

   Reasons for no index error:

  • some page URL has lengthy parameters
  • missing alt tags
  • meta descriptions that are either missing or too long
  • DNS errors
  • Server errors (which could be a speed issue)
  • Robots failure
  • Denied site access
  • Not followed (
    Google is unable to follow a given URL)

Robots.txt created?

If your site has content, you don’t want to crawl on Google or any other search engine using robot.txt file to determine how to access content. You may also let them crawl a page, but tell them not to show the search results on this page or not to follow the links on that page. If you want to check if your robots.txt is running, “Blocked URLs” can tell you what you need to know about this.

Sitemap.xml created?

Your sitemap is one of Googlebot’s clearest messages about how to navigate your web site. It serves as a map to your site to be followed by Googlebot using sitemap.xml to discover any and all areas of the site to be crawled and indexed.

Are Internal Links Injected the Right Way?

An internal link is when you add a link to a web page leading to a particular web page on the same website. A simple layout of the site increases the chances of ranking on Google. Search engines such as Google have ties to follow. So it is vitally important how you organize your website and how your pages are internally connected to each other.

Google will consider pages that have lots of links pointing to them as relevant, while Google will find pages that don’t have lots of links less meaningful.

step 4:Create backlinks to your site( off-page SEO).

Off-page SEO helps make your website popular on the Internet, allows you to gain more publicity.

Some Benefits of off-page SEO:

  • More traffic to a website and get higher rank in SERP
  • Domain authority will increase
  • Brand awareness
  • Establish Authenticity.

Building backlinks is a main off-page SEO factor. Search engines use backlinks as indicators of the quality of the linked content, so a site with many high-value backlinks would typically rank higher than a site with fewer backlinks.

These backlinks which obtained from other sites, must-have attributes of SEO such as:

  • The linking site’s popularity
  • How the subject of the link is relevant to the linked site
  • The freshness” of the link
  • Anchor text used on the linked site
  • Trustworthiness of the linked site
  • Domain and page link authority

More ways to create backlinks to your website:

  • Guest posting
  • Blog directories
  • Forum signatures
  • Social bookmarking techniques
  • Business listing
  • Image submission
  • Video submission
  • Press release
  • Classifieds

Step 5:Build your links in Social Media networks:

Social media engagement is a major Off-page SEO technique. If you want to promote the website or blog, engage people on multiple social networks. The impact of social media will help make your site accessible to more people than any other medium, and will also increase the amount of traffic on your site.

Some of the social networking websites:

* Facebook

* Twitter                                                             

* Linkedin

* Pinterest

* Instagram

Conclusion:

 Google is actively searching for better websites to add to their index in order to provide its users with the best possible results. Make content accessible to google crawlers and it should be useful, valuable, and worth sharing. Ensure that users have good experience on your site so that they want to visit again and make reference to others.

At last, be patient, high google rankings take time to achieve but put your work in the right direction there is nothing to stop you from getting top position.

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Importance Of Website In Business

  The website is the most important and perhaps one of the mediums that can pass relevant information about the product and services offered by an organization. The website, look, feel and contents influence the brand image of the organization to a great extent and thereby creates the necessary stimulus for lead generation.  It’s a known fact that the entire consumer market is now connected through the internet and with a website the organization will be able to reach more audiences.

With a strong website, one will be able to build a strong brand image, reach more audience and directly generate more revenue through resulting inquiry and sale. But in this digital world, every parameter of the digital footprint the website leaves is very important.  The world revolves around a common platform called “Search Engine”.

With search engines deciding on the kind of traffic that gets directed to the website, the quality of the content plays a major role in ranking. The website being the backbone of digital marketing strategy, higher the ranking better the hits for the website. The search engines do a periodic parsing of the website of the content and rank according to the business, duplication of the content that’s on the website, junk links, loop links and content freshness. Thus a technically and functionally strong website does not guarantee high traffic. It’s also the content and freshness. When the social media marketing is campaign is initiated every content should have a place to reside and the website plays a major role in this too.

The organization’s social media marketing strategy will have many arms like Email Marketing, Blog posts, Facebook, Instagram, Twitter, Tamboola and many other classified websites. All each vehicle has different restrictions and hence we need to have a place for the content to live. If we are communicating information about products we can’t display all information but can certainly route all the customer request to a specific page on the website. With the entire website at our disposal, we can be sure we give authentic information about our products and services.

The website also plays an important role when we use Email Marketing to reach the prospective audience. All Email Campaign services providers have huge restrictions on the kind of content we use in the mail, a number of words, kind of pictures and many more. It’s a difficult task to pass on all information to the audience with all the restrictions. It’s here we can make use of the website to reach the customers and engage them with information. The landing page can have complete information and also a pop up for the current subscribers to refer their friends. It’s another way to have a more customer base.

As a part of an organization’s Social Media Marketing Strategy, Pay – Per – Click advertisements plays an important role. Pay – Per – Click advertisements have great reach because of the fact that it works based on the search for a particular product or service. Here the consumer has already decided to look at options available for him to satisfy his requirement. It’s here the website’s functionality and attractive looks play an important role.  The very fact that the consumer has a need already in place, the only thing a website has to deliver is the required information in an impressive way. All the required content connected to his search has to be there and it can be in the form of a landing page or just the organization’s website.

As discussed earlier, the ranking done by the search engines plays an important role in bringing in traffic and sales. One of the important factors in the ranking is “Bounce Rate”.  Lower the Bounce Rate better will be the ranking. Bounce Rate is a way to measure the website’s capacity to engage a visitor for a longer duration. It’s here that the content of the website plays an important role. All the advt campaigns should have a support page on the website and can have multiple target locations inside the website to provide additional information abt the products and services an organization is offering. The overall objective is to provide all possible relevant information to the consumer and create a sense of completeness in his search.

Pay Per Click advertising falls under the inorganic traffic category. There is also organic traffic to any website. And it’s achieved by the process called search engine optimization (SEO) and it’s done by a group of external or internal professionals called Search Engine Optimizers. Every search engines have specific ways to rate a website and list based on a ranking when customers use the search engine to search about products, services, companies, organizations, or even general topics like cooking, health, sports, and many more. When the website is SEO friendly and is designed within the framework of the search engines, it increases the chance of more traffic and more fresh customers.

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Ecommerce:

It’s a proven fact that Sales are the most important factor for any organizations’ success. It provides the necessary financial support to keep the organization in the business. To show growth for any organization is it financial, Manpower, or Geographical expansions there should be a corresponding growth in sales. To generate more sales, the organization should reach more prospective consumers. To reach more prospective consumers the organization should have multiple ways to generate leads. And for Digital Medium the major driving force is the Website.

A complete website will certainly enhance the new business opportunity. By engaging more the possibility of additional business also becomes active. By having an optimized website for search engines, we can increase the chances of getting more qualified leads thereby saving considerable time in qualifying general leads.

Apart from Online sales, a complete website increases organization sales by being available for consumers at all times. The sales can happen from anywhere in the world at any given point of time as the website engages the prospective buyer by sharing quality and relevant information to satisfy his needs. By focusing on the quality of the content, we can literally make the content an additional sales force by assisting prospective consumers to make informed decisions on products or services.

For any growing organization, brand images play a major role. The better brand image better should be the website. Better the website better will be the credibility that is been built around. The world has gone digital and a website is a tool to create awareness among the general audience.  It’s the front face of the organization with information about the management team, products, services, job opportunities, and other relevant information including the Mission and vision of the organization.

The above will result in establishing the trust about the organization and thereby ensuring the consumer takes the initial step of contacting the organization. With more useful relevant content, the confidence in the organization will enhance and in return create a pleasant atmosphere for the consumer to interact with the organization.

Hence the website becomes an important tool to create awareness about the organization, the products, and services and it’s almost like the first chance to leave a good impression about the Brand. So it’s important the website is a good and professionals one.

As mentioned earlier, a complete website should be attractive and easy to navigate. A less attractive or unattractive website will not only fail to create an impact but will also result in the failure of a digital marketing campaign, which will fail to bring in new prospects and will fail to bring in new sales.  It’s a fact the visitor to any website will decide to continue or exit the website in the first 5 to 10 sec and it amounts to 95 % of the traffic. A web site that is professionally designed will be easy to navigate, will not have black links, will be attractive in design, will have faster load time, lesser downtime, will be secured (HTTPS), and most importantly will be search engine optimized.

Considering all this, the importance of a website can never be ignored. It’s a must that any organization spends quality resources in developing a website. It’s important that they see it as an investment and not as an expenditure.

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Local SEO Trends 2020

  Local SEO is one of the very important for local business and local SEO is one of the main important features for local business If you have a local business, like a shop, or have people visiting frequently, optimizing your website is important so that people can get the basics or necessary items through. But even if you’re not actively getting visitors in your building, but are targeting an audi