There was a period when keyword stuffing was intended by on-page techniques. With Google’s update to Panda, websites depending on this tactic were thrown out of the front page!
For SEO, after a few years, tactics that work today may not be working. In the post-Panda era, the listing of the Search Engine Results Page ( SERP) is replaced by pages which offer users value.
When you’re trying to rank a page on Google, your goal must be to add value to the site that’s already in the top ranking.
You can get a look into the simple to advance on-page SEO measures you should use for your website in this article.
What you are about to learn isn’t another guide that boasts of methods that have never been tried before.
What is OnPage Optimization?
On-Page SEO is a website optimization strategy in which search engines rate pages inside the site.
Proper page optimization should ensure that it ranks higher for specific keywords on search engines, and improves targeted traffic.
On-page SEO techniques is the practice of website content optimization, URL structure, meta title & description, images, and page speed.
Many times on the first page of search results, websites that fail to make on-page optimization do not show up.
The explanation for this is that when ranking pages on the first page, the Google Algorithm considers a number of variables on-page.
Several times on the first page of search results, websites that fail to do on-page optimization will not turn up.
The explanation for this is that when ranking pages on the first list, the Google Algorithm considers a number of variables on list.
When your page is not important to users, it will result in a high bounce rate and your page will inevitably lose its spot on the rankings of Google.
Is On-Page SEO a Ranking Factor?
The effectiveness of search engines depends on the pertinence of the users’ results.
Because Google provides the users with the best results, it is actually omnipotent in the search environment thanks to its sophisticated algorithms.
Because of this, optimisation on-page is all the more relevant.
The whole aim of doing SEO on-page is to ensure that users and the search engine understand what’s being provided on a website.
It also provides an advantage as thorough on-page optimisation paves the way for you to reach the target market and efficiently get the message across.
All the factors you are about to learn from this article are important, because they send significant signals about your website to the search engine.
Skipping any SEO move on page will end with your competitor taking your spot on the SERP, which is exactly what you don’t want.
On-page SEO Techniques & Procedures
As you might already be aware, on-page SEO operation is one of the main ranking variables for SEO and it has the potential to make or break your website.
Here are a few simple on-page SEO factors which can impact a page’s search engine rankings.
Step 1: Optimize Your Content
You may have encountered the proverb SEO, Quality is King. The SEO industry is so dynamic as already told in the beginning, that things change over time.
Content is still a decisive factor but it depends on various factors to define the quality of the content.
You could have come across situations where the material of high quality will not make it to the first page of the Google Search List.
The main explanation for this is that the material was published without any feedback from the audience.
When you build long-form content on a subject that isn’t in the target audience’s interest, odds are you won’t get organic traffic given the best efforts to optimize it.
What you need to do as an SEO is to identify the targets’ most searched queries and try to give them the answers through your content.
Proper keyword analysis can help you find the most searched query string, so you can use it to rank high on search engines within the contents.
Step 2: Optimize Meta Tags
Optimizing a page’s meta title and definition is key to increasing the Website’s search engine rankings and click-through rate.
Google has confirmed that meta description is not a factor in SEO rankings, but ignoring it can lose valuable click-through rates for you.
The best way to optimize a website’s meta description is by providing the users with reasons for visiting the page.
Most certainly, the text that goes into the meta description is what Google would view on SERP (unless it chooses not to do so and takes some random definition from the content).
How to Optimize Meta Title Text?
Also after all these years, the meta title remains a major factor in SEO rankings. It’s necessary to optimize meta tags for both the users and the search engine.
The best trick for optimizing the meta title is to make sure that your goal keyword is positioned at the title start.
Step 3: Optimize Heading Tags
Inside a page the heading tags give both search engines and their users a fair understanding of the subject they are reading.
The H1 tag sets off as a significant ranking item when it comes to crawlers, particularly Google’s.
Placing the goal keyword inside H1, which is normally the page title, carries the same weight of ranking as optimizing the Meta Name.
In most cases, where there’s no predefined Meta title, Google will find a page’s H1 tag.
There is a lot of confusion about the use of multiple H1 tags. Google’s John Mueller has nevertheless categorically confirmed that multiple H1s do not impact a page’s search engine rankings
Step 4: Optimize Images for SEO
Web users nowadays are highly distracted when reading the material you’ve written and uploaded.
People’s attention span has significantly shortened, and monotonous text is one of the reasons why they continue to change their focus.
Like other instruments such as video or audio, photographs are one of the most important tools in digital marketing and communication because it is consumed on-the-go.
Besides that, there is a good probability you will be able to receive more organic traffic through Google Image Search.
Nonetheless, optimizing photos for search engines is one of the key tactics for SEO practitioners that can help improve the websites’ organic presence.
Step 5: Check for Keyword Density
Keyword density is considered one of the most important variables for on-page SEO. Yet those days of stuffing keywords won’t carry you to today’s first place.
Google’s Algorithms are now being equipped to find and penalize websites that stuff keywords.
Keyword density has grown in these changed circumstances and it’s more related to sophisticated on-page SEO strategies such as LSI and TF / IDF.
Numerous replications of the same keywords can just damage the SEO strategy. like Digital marketing training in Bangalore don’t repeat the same keyword again
The aim is to make Google realize that the words used in the content are descriptive and important to the subject as a whole.
When you use the target keyword in the content just three or four times in 2020, the content will still rank, because you have used the technique of LSI and TF / IDF.
Step 6: Add Schema Markup/Structured Data
Now it turns out that Google SERP apps are critical Click Through Rate drivers. Some of those SERP features are the direct product of Structured Data or Schema Markup websites being introduced.
Structured Data is additional information provided to the search engine by the websites to better understand the content.
Structured data ensures search engines have useful knowledge / hints even before a user enters a web page.
The best example of Structured Data benefiting users is the feedback you see on the Films, Events, and Consumer search results.
Google has confirmed categorically that Structured Data is not a factor in SEO rankings. Missing on Structured Data, however, will cause you to lose the click-through levels.
Enabling structured data on a website or on individual pages means that websites are indexed and viewed by the search engines with rich details or snippets.
Step 7: Generate Sitemap.xml File
Search engine crawler is busy indexing millions of sites on the web out there. The amount of time they spent on each website depends on several factors, such as the number of pages, site load speed and the status codes for HTTP.
Sitemaps are easy to create, and there are a number of tools that can help you with the process, such as the free Sitemap Generator App.
Nonetheless, if you’re running a CMS-based website, the process gets much simpler as sitemaps come as an intrinsic feature most of the time.
To ensure pages within the sitemap are indexed by Google, you need to add them to the Google Search Console.
One of the key benefits of a sitemap is that it provides a clue to Google crawlers about the significance of each page.
Step 8: Optimize Robots.txt File
Robot.txt is of similar value to a sitemap. Typically all websites have a predefined robots.txt file to make sure the search engines don’t crawl a few pages.
Check your website for https:/www.yoursite.com/robots.txt to check if you have implemented Robot.txt on your website.
Step 9: Optimize Page Speed
Since the time Google revealed that one of the determinants for organic ranking is the load speed of a website, there has been a lot of debate regarding a website’s page. Google Page Speed Insights is a helpful resource to help SEOs test a page’s load speed.
Such components eat up a chunk of the page load time and proper management of these will result in downgrading the website’s page load speed. to learn more about the crash course in digital marketing visit our website