A/B Testing Trends In SEO 20/20

 A / B testing is one of the common testing in every platform and through this, we can get a better idea about how the market how the user experience. A / B test results will always be giving the better. A/ B testing is basically two versions of the same modules to know that which we are implementing and sending in front of the people and making a study which version is making good input
Where and all we can make the SEO based A/ B testing?

1. Create the Domain with the Subdomain

Create the domain with the subdomain so we can make a different type of URL for landing page and create the URLs with different keywords.

2. Title and Description with Different keywords

Create the title and description with different keywords and add on both URLs.

3. Add the different LSI keywords on the content

Add the different LSI keywords on the content to make the unique content for both page but the service and the product will be the same but the way of presenting will be different.

4. Video and Audio

And audio-video everything will impact the result so make the grate the video and audio everything will be a unique and different type of infographic we can add on the page.

5. Website and add with the youtube Channel

Videos are a more effective way to attract the people so create the more attractive videos on the website and add with the youtube channel.

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6. Highlight in a Sentence

Try to add the keywords with the bullet point and main words in the content should highlight in a sentence.

7. Set the Goal

Set the goal of what we need to form the page lead, reach, like, whatever.

8. Header Tags

Header tags should be added with the keywords and it should be related to the landing page.

9. Image alt text

Image alt text. Image alt text will always affect the SEO because the keyword need to optimize the image search engine will not look at the image we need to tell the search engine about the image.

Explain the best digital marketing company in Bangalore as we have to add on the image background. Then only search engine can understand the image.

External links are very important for it will give you a reference.

12. Duplicity on the URL

Mainly the avoid the duplicity on the URL if the URL makes the duplicity than both websites got a penalty and I will make your website rank down

13. Website Should be Unique

And content on the website should be unique can’t able to copy and paste from the other website it will badly affect the website.

14. Website Speed

Website speed should be optimized then it will affect the website visibility.

If you want latest digital marketing updates, you need not search any further. We are among the top digital marketing academy in Bangalore, stay tuned to our blog to read about latest updates.

What Is Local SEO?

 Search Engine Optimization is almost everything for the websites that means your websites rank well in search engine result page (SERP). When people search online with a certain keyword SEO brings your website at the top in Search engine results page and also in Google My Business Listings generally Called Local SEO. Organic SEO and Local SEO, these both are basic terms but it has its own importance.

Local SEO or Google My Business functions to promote your business visibility on the basis of the location-based search. It is just a variety of your common SEO for ensuring your business gets appeared online by the people who are looking for it at their zone. A website is an added flavor for your business if you have not a website still you can appear in Local SEO but you need to have a physical store or location.

Local SEO explicitly causes you to upgrade your business for individuals looking from a nearby area or location. For example, if you look for that “restaurants near me” or “restaurants in JP Nagar” Google indexes information with the relevant key-term and will show the results to us. If you are not listed in your local business in Google, you cannot assume how many nearby potential customers and traffic you are losing who are searching for particular products or services.

Mobile users generally search for nearby businesses to end up their queries, in light of the fact they want an instant solution and they get to the closest location and make a purchase. As indicated by an ongoing report, roughly 56% of people take quick action by searching for nearby locations business or service. The response search engine shows your business data and site and probability is there that customers can connect you directly. Google picks up the geo-location of the person and provides search results of that area.

According to the Forbes study, 95% of smartphone users have used their mobile to perform local searches, 61% called the business and 59% visited the business. And “Search Engine Watch” survey says that approximately 70% of smartphone users click to call a business directly from Google search results.

Presently these are the figures which show leads from area-based looks are a noteworthy road for potential clients, and those numbers will just continue developing. Since these leads are from individuals who are explicitly looking for items or administrations that your business offers, it is sheltered to expect that these are qualified leads that will have a higher change rate too.

How Does Local SEO Impact Your Business?

 If you own a business, having optimized your business Local SEO can be very helpful. The following are the key benefits of local SEO:

  • A lot of people local and non-local keep searching for a business, products, and services and with local SEO you can capture the potential customers for your business. Local SEO helps the customers to reach the business that they are looking for.
  • Local SEO shows the relevant information to potential customers, when they search or when they want it. For example, if your restaurant is providing free WiFi with a discount, and it displays that information in local SEO while that means it will attract customers who are looking for.
  • The most important part of local SEO is it helps your business to reach out in local searches and brings more traffic through online leads even though you have not a business website.

According to the Moz report, around 61% of people who made a local search finished up with calling the business. Local search engine optimization helps the potential customers to take the action according to their needs, and in an instance, it assists your business with quality leads that you can convert.

Local SEO (search engine optimization) helps people to take the decision in favor of your business. The more and genuine data of your business increases the trust of the people. This creates a strong base upon which you can build a mutually beneficial customer relationship.

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Google My Business Optimisation:

Here are the tips to optimize your Google My Business listing:

  • Fill all the necessary information required for your local SEO listing. Make your profile 100% complete and up-to-date.
  • Select a logo or profile picture. The image should be interesting and must be related to the type of business.
  • While uploading images make sure that the file is named properly with your keyword. Example: “Keyword-area-xyzMobile shop and services.jpg
  • Add multiple images to your Google My Business listing or local SEO and be sure that the file is named with your targeted keywords.
  • You must categorize your business according to your specialization. For example, if you have an Italian restaurant and specializing in sweet dishes- then select the right category with keywords “ Italian Sweet Dishes and Restaurant”

Write down the exact format for your business including with business name, address, and business contact number.

Here are the following tips to improve your businesses’ local search position:

 1. Claim your business: First, you need to claim your business in Google My Business. Creating a local page is as much easy as creating a mail id. Just you have to log in with valid mail Gmail id.

 2. Categorize your pages: You will have to pay special attention while creating your business page. During the time of creating your page, you will be asked to select your business category. After choosing the primary category, you will get the option to choose from other additional categories for your business and then you have to write keywords related to your business.

 3. Be consistent: When it comes to the local business listing you will have to be consistent for giving new updates regarding your business. It may be offers, events, or about your business branches. You should properly maintain the branch’s name, address, and phone numbers to connect with the users.

If your business already has been listed somewhere on the internet unknowingly, then you will have to trace down the listing and claim it for your business so that you can edit all the information and can manage it consistently.

 1. Reviews: Reviews are the most important factor for your running business. It is just a showcase on the search engine result page for your business. When it comes to local search Google looks reviews as a ranking factor so keep working to get more reviews, in general, that means it should be the genuine one.

 2. On-page optimization: Once you have completed your local listing, make sure that you use every chance that you need to create it look attractive. Post quality pictures and make sure your description is keyword-rich and visitors what you are all about.

 3. Quality inbound links: Apart from local citations, you should make an endeavor to get a decent amount of quality inbounds links from an authoritative source or website. By social sharing, content growth and outreach, you can boost your amount of inbound links.

 4. Hire a local SEO company: There is always something new to do in SEO. The search world is constantly evolving, work consistently need to be performed for local SEOendeavor cannot set and leave. If you do not have time, you can hire a reputable SEO firm.

Keyword Research for Local SEO:

“Keyword research is very important as a part of SEO” You must have seen that when people search for anything online, they search through keywords. For example, if someone wants to search for a restaurant, they would use keywords such as: “Restaurants near me, Best Italian Restaurant, Restaurants with party hall” These are some keywords that show customer’s search requirements.

If your goal is to be at the top of search engine result pages, then you need to do good SEO and keywords are very important for your business. So whenever your keywords are searched by a prospective client, they find you and click the link to land on your website and purchase your product or service.

Know About Citations:

What are the citations?

Citations serve as distinctive online data that helps present and potential customers to find information about a business. In terms of local SEO, Citation is simply where your business is listed on different websites on the internet. Local citations are used to assist you in rank on local maps or local search results page. An instance of your citation might be a business directory like yellow pages, yelp, TradeIndia, India pages where your business is explicitly listed by NAPW (Name, Address, Phone Number, Website URL). Doing citations is important in SEO and is the main factor in improving your local search.

Local citations come in various forms, for example:

  • Company name.
  • Company name & phone number.
  • Company name, phone number, & address.
  • Company name, phone number, address, & website.
  • Company name, & website.
  • Company phone number.

Two types of Citations:

Citations can be divided into two categories, structured or unstructured.

Structured Citation: A structured citation is nothing but business information on a business listing directory on the internet. When you see lists of local citations on other sites, these are almost always business listing directories where you submit your business details using NAPW and get a citation or listing.

Example sites for structured citations include:

  • Yelp
  • Yellowpages
  • MapQuest

Unstructured Citations:

An unstructured citation means you are providing your business information on any other website that is not specifically a business listing directory. Here are the common examples for unstructured citations are blogs, magazine/newspaper sites, wikis, etc.

About the author: Kamlesh Gupta is a Digital Marketing Trainer & Skills Trainer at Learn Digital Academy & Digital Marketing Executive at Webi7 Digital Media in Bangalore. With his affluent knowledge, he has trained many youngsters & professionals.

Are you looking to master SEO in different skills? Join our SEO training in Bangalore Marathahalli. We provide in-depth practical SEO Training with Real-Time Live Projects and make you learn from basics to advanced techniques from Industry Experienced Trainers

SEO Training In Bangalore

“Since the time web has evolved, it has shown development and new growth opportunities for people dreaming to make their passion big.”:

SEO (Search Engine Optimization) is a booming vocation in the most recent work culture. Every organization from small to big is moving towards the digital world and most of them have already initiated the steps. Now, the race has begun and everyone wants to be prominent and visible on the top in the internet search. So here, SEO experts task really starts and the best possible techniques work here. So due to this, there is a huge demand of SEO experts in the market. If you are thinking to start your career or just want to move in the digital industry then you need to undergo proper knowledge and training.

SEO training in Bangalore for students, executive, and entry-level employees:

SEO training to improve search ranking. This SEO training course helps you to increase the search rank of websites.

This SEO training course is the online marketing training you need to get your site found through Google and increase website traffic. The ability to get a site direct searched in Google and other search engines is an entirely important skill in today’s job market.

This SEO training course is hands-on training with practical knowledge and exercises. Learn Digital has separate online and offline modules on search engine optimization, advanced digital marketing, social media marketing, PPC, Google Adwords, and analytics.

In the SEO training course learn how to figure out which terms your customers actually search and how to create online content that is most likely to rank high in Google search engine page results.  For most organizations, search engine optimization presents a more prominent transformation opportunity that social media outreach.

There are many institutes that provide SEO training in Bangalore and Digital Marketing training but you need to identify which one claims to train with the latest updates.

“Brand name does not imply that you will be especially offered all the cream ”

Before joining any SEO training institute just check the reputation once, read the testimonials and then take your call. Just find out which one is giving practical exposure and live projects.

Before joining any SEO training institute, ask for course details. Many institutes do not show on their website. Also, check if the course is up to the standard of the market or not. But how would you come to know that the course is outdated or updated?

Training Methodology & Course Material

Please check the below points:

  • Easy to understand.
  • All the topics are interrelated and updated.
  • Content as per the industry standard.
  • Ideal for everyone (students, business-person, entrepreneurs).
  • Can the course be customized?

“Learn Digital Academy provides the best training for complete Advanced Digital Marketing Course & SEO training in Bangalore with practical exposure over live projects and even provides 100% placement support.

Benefits of learning Digital Marketing from Learn Digital Academy

  • Get free tools and software worth INR 1.20 Lacs
  • 30+ Modules
  • 8 Live Projects
  • 6 months of students support
  • 12 Certifications
  • 100% Placement Support

Apart from SEO here, you can learn the following skills in Learn Digital Academy:-

  • Website Designing and Development
  • Social Media Marketing (SMM)
  • Pay Per Click (PPC)
  • Blogging
  • Affiliate Marketing
  • Analytics
  • Lead Generation
  • Digital Ads

Why choose Learn Digital Academy?

  • You learn from the industry experts.
  • 80% Practical, 20% Theory.
  • Learn Digital Academy cares for the learners so that’s why this institute provides intensive training with the real-time scenario.
  • Highly rated in Just-Dial, Urban Pro & Google.

Best Seo Training in Bangalore

Just understand the concept of SEO:

What is SEO?

SEO (Search Engine Optimization) is a technique to optimize the website and to modify the internal structure and pages of your web site in conjunction with promoting it on other sites in such a way that it appears near the top of search engine results for the search phrases you target. If done properly, web searchers will discover precisely what they are looking for on your site and be more likely to purchase your product or service. Search Engine Optimization (SEO) has consistently been a rapidly changing field, requiring that you learn the very latest techniques.

You Need Not Require A Specific Qualification To Join SEO Training

To make a career in SEO field, you don’t need to take a specific qualification or experience. You do not need to be an MBA or an engineer to enter this field. SEO training involves learning new things on a daily basis. Of course, certain skill sets are needed to operate your work but the enthusiasm that counts more is the passion. The best part is you don’t need to start your career from scratch if you need to learn and grow in this field. All you require is passion.

It Involves Amazing Job Opportunities & High Pay

These days, companies are hiring more and more SEO experts and digital marketer and there is a lack of experienced individuals in this field. Companies also offer work opportunities to those with great understanding in this field. The demand for expert professionals is very high in this domain and there exist a lot of career opportunities. For gaining this kind of knowledge, you can join some Digital Marketing Training Institute or SEO Training Institute. As this is a booming sector, choosing digital marketing or SEO as your career path will increase the chance for your career growth.

Moreover, SEO experts and digital marketers get paid more compared to any other profile having a similar kind of job nature. Furthermore, the higher you go up the stepping stool, so does your remuneration scale rise. After an experience of 2 to 5 years, a digital marketer can earn more than 8 lakhs annually.

Stimulates Your Creativity

SEO career is full of creativity, whatever you do in digital marketing requires a creative mind. Like if you jot down journals, blogs, or market research running a campaign you must be creative. With a surfeit of content and creative material posted online every day, digital marketing agencies are in dire need of people who can think out of the box and whip out innovative material in a moment’s notice.

It Is Highly Flexible And Competitive In Nature

SEO and Digital Marketing revolve around the Internet which provides you flexible work environment. Since when you work on the Internet, it doesn’t matter from where you work; what matters is that you have a good internet connection. Companies also provide lots of flexible options depending on work requirements like work from home or working hours as per your choice.

SEO and Digital Marketing is a dynamic field. The creative, as well as technical aspects of search engine optimization, keep changing on a daily basis. Therefore, a steady need to stay up-to-date with the industry trends so that you do not lag behind when confronting your competitors.

For this you must train yourself in the Best SEO Training Institute, where you will be trained by an industry expert who can train you by his real-time experience, this will surely help you to place in a top company because this training center provides 100% Job Placement Assistance.

SEO Strategies:

All search engine optimization perform from persistent keyword research. This includes discovering out just how people are coming to your website – what terms they use, what questions they pose, etc. On the off chance that you know how people are looking for sites like yours, all you have to do is provide them with the answers they seek. This is all about engaging with your group of audience. You need to research on popular and related keywords that suit your site’s content, then you can consolidate them into the content and the marketing techniques that you utilize.

Another part of SEO is link building, and it’s always changing. These days, it is much better not to focus on this because this can look spammy and you’ll be penalized. Link Building establishment is the process where you get a link of your site to appear on other sites. Instead, your focus ought to be on building unique content and let the linking occur naturally.

Why enroll in the SEO training course?

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Taking an SEO training course from an institute will give you intensive knowledge on building links to a target website, composing content with the right use of keywords, and optimizing the structure of a website. With the help of these search engine optimization techniques, you can increase the visibility and expand the position of a target website on Google and other search engines. These courses can also help you to understand and improve your overall internet marketing skills.

Joining an institute for SEO training or Digital Marketing training can help you to learn faster and more authentic knowledge with industry updates. Much free information is available on SEO on the internet but it gives only basic and theoretical knowledge. However, joining SEO courses in the training center has many advantages over learning from freely available online tutorials.

  • Unlike free SEO training videos and articles, SEO training courses provide a profound understanding of SEO strategies and are usually designed by trained professionals.
  • Professional SEO courses provide updated and genuinely correct information.
  • Good SEO training classes likewise permit one-on-one interactions with trainers and feedback on projects that facilitate a better understanding.
  • Free SEO courses might promote illegal methods to promote websites and Google can even ban your website for using these illegal methods.
  • Professional SEO training institutes help you to promote your existing online business using high-quality content and fair SEO techniques.

Here list of some of the reasons which explain why SEO can be chosen as a career:

  • SEO is more interesting and there is no age bar for learning SEO.
  • Earn money by working from anywhere.
  • SEO is a more demanding skill here you will learn On-Page SEO, Off-Page SEO, Technical SEO, Link Building and Competitor Analysis.
  • Many people have made a successful career after learning SEO.
  • There are thrill, excitement, and lots to learn in day-to-day work.
  • As digital marketing is growing by leaps and bounds, there are a lot of job opportunities.
  • It does not require any degree of specialization just have the basic knowledge of the internet with English.
  • As all businesses are growing online so it’s a demanding skill in the individuals that every company is looking for.
  • There are plenty of start-ups coming up each day, so again it leads to demand for SEO experts.
  • You can choose a job or work from home as a freelancer. You have an option.
  • Possibilities of hired by Top Companies if you show your worth
  • By working in this field you can always be updated in the industry and can stay ahead of time.
  • SEO is a part of overall marketing strategy where you keep learning and upgrading and you can work with other marketing channels.
  • You can keep updating your skills by practicing SEO and reading online where you will find many related blogs.

These are the few points given above which explain the benefits of choosing SEO as a career. So if you are a student who is looking for an outstanding career, you are a professional who wants a change in career, or you are a business person who wants to grow revenue in your business, then you can always go ahead with SEO course and Digital Marketing training because this field is dynamic, interesting and growing and the most important thing is that there is no recession in this field.

About the author: Kamlesh Gupta is a Digital Marketing Trainer & Skills Trainer at Learn Digital Academy & Digital Marketing Executive at Webi7 Digital Media in Bangalore. With his affluent knowledge, he has trained many youngsters & professionals.

SEO has become the basic required skill for all digital marketers. Join our Best SEO Training Institute in Bangalore. We will teach you all the Tried and Proven Methods of Keyword Research, On-Page SEO, Off-Page SEO, Domain Factors, Brand Signals, and other Search Engine Algorithms.

How To Start Your Career As An SEO Expert

Want to start a career as an SEO expert & just want to enter in Digital Marketing world then must read this article.

“An SEO expert is one who knows how SEO functions and how to apply SEO to build the rankings of a website in Search Engines.” As now everyone is moving towards Digital Marketing field from a small company to the big industries and hence so many jobs have been created. SEO is one of them, you can kick-start your career as an SEO Expert or Specialist. SEO is part of Digital Marketing and a career in Digital Marketing is becoming popular in India and SEO experts are in demand in the industry.

Search Engine Optimization (SEO) has emerged as an important industry in recent years due to increasing power that search engines like Google. As a number of organizations are trying to raise their rankings on Search engine Result Pages (SERP), they look for a specialized marketing professional to accomplish this goal, the SEO specialist.

If you see the recent advertisements on popular job portals, you will be able to find that the need for well-trained SEO professionals in India is growing every day.

Almost every small, medium, and big organization that have a website is now investing in SEO to get top ranking in Google search. With an increase in demand for Search Engine Optimization (SEO) services, employment opportunities in the industry are likewise increasing. SEO experts are entrusted with designing, developing, and promoting high-quality websites. SEO experts are not only the part of the builders of the website but are more often a consulting specialist.

Steps to become SEO Expert:

  • Start learning SEO.
  • Find a mentor who can provide you a sort of knowledge.
  • Join the training center where you will have a thorough knowledge of SEO, SEO tools, and its tactics.
  • Follow SEO blogs.

Briefly understand “What is SEO”:

Search Engine Optimization (SEO) means, setting up the website and content to show up through online search results. It helps to improve the visibility of a website within the organic or natural search result.

SEO is Comprised of many Subcomponents, the most important are:

Technical SEO:- This part of the SEO is tied in with crawling and indexing, wherein the web index bots crawl your website and index based on the content and keywords. This part also comprises making your website’s speed faster, mobile-friendly pages, readable fonts, etc.

On-Page SEO:- This part of the SEO is about optimizing your page, content, keywords, meta tags, URL, image alt tags, sitemaps, etc. Technically everything you do on your website to make it more user-friendly is part of the On-Page SEO.

Off-Page SEO:- This part of the SEO comprises directory submissions, link-building, social media promotions, and any other activity you do to drive traffic from other websites on your website.

Content SEO:- This part of the SEO is about optimizing the content on your website where you write your content based on your keyword research, write appropriate titles, headings, sub-headings, which make your content better for both search engines and the website visitors. Remember when your visitors love your content then Google loves your content. Hence, make sure that your content is really informative, engaging, and useful.

What an SEO expert do?

SEO expert helps companies, small business owners to create fast, robust, and user-friendly websites that rank higher in search engines, which in turn helps bring more qualified potential customers to their sites and eventually increases conversion rates.

SEO expert also helps to build brand awareness for the business as search engine users are more likely to trust a site that is on the first page of search engine results pages (SERPs) than brands who are not.

SEO experts are assigned to the number of responsibilities, depending on the company and industry. An SEO expert should have a number of important skills:-

  1. Website Analysis:- A website analysis is a tool for people to study how they might improve a given website and website’s ranking on search engine. With a complete website analysis and SEO analysis, you can find what aspects of your strategy are working and what your biggest obstacles are that are preventing you from improving your site ranking.
  2. Content Analysis & Generation:- As an SEO expert you also do have to do content analysis and content generation. Content analysis is a research method that allows the qualitative data collected in research to be analyzed systematically and reliably. The keywords are important in a website but the textual information and graphical content that comprise the page must also be produced by the SEO specialist.
  3. Keyword Optimization:- Keyword optimization is also known as keyword research. It is the process of researching, analyzing, and selecting the best keywords to focus to drive qualified traffic from search engines to your website. Researching keywords and organically bringing them into a website is essential to an SEO improved page.
  4. Web Researcher:- Web research is the practice of using internet information or internet-based resources. The SEO expert also provides valuable information about the latest SEO guidelines. Here, SEO experts has also to play the role of web researcher.
  5. Link Builder:- This is an SEO specialization that is developing in importance as more search engines have adopted back-link connecting as an important part of the search algorithms.  Creating authentic backlinks to the client’s website from reputable sites can be an intricate proposition which requires extensive expertise and critical human administration skills.

SEO Career Options:

There are many options available to start a career in SEO.  You can do part-time or full-time work accordingly or you can start a business etc.

The below are few points given to start a career:

  • Join a Digital marketing company as an SEO executive to start your career.
  • Start working with an established company or startup to manage their SEO.
  • You can also work as an SEO consultant for more than one company.
  • Become a freelance SEO professional and take SEO projects.
  • Join any training center and provide SEO training.
  • Write blogs and earn from affiliate marketing and advertising.

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Advantages of becoming an SEO expert:

There are many meaningful advantages of becoming an SEO Expert, few of them are as follows:

 1. Learn a New Skill:

It’s always good to learn a new skill which would help you in your career and life. And learning about the SEO would always help you with your website and finding freelance or full-time work if you are looking to make your career in SEO field.

 2. Increase Your Website’s Rankings and Traffic:

There is a saying that if you want to get your work done perfectly, then do it yourself. Henceforth, this is the clearest reason as to why you ought to learn and practice SEO to become an SEO expert.

 3. Helps in Hiring a Better Workforce:

Employees in an organization are its best asset. Best and skilled employees make an organization grow faster. If you want to hire people for your online business, and if you would have knowledge about SEO you would gaze the skills of your new hirings you’re procuring for the SEO work and hire a better workforce which would help you develop your organization faster.

 4. Save Money on Paid Ads:

If you do your SEO yourself in a better way that would drive you good quality traffic which results in better sales and revenue. And you don’t spend your money on paid ads to get that same quality of traffic on your website, which is often very expensive.

 5. Reduce Marketing Cost:

Hiring SEO agencies or SEO advisors add up you’re showcasing costs. But if you can save a lot of money if you can do SEO yourself than having to hire an SEO consultant.

 6. Offer Your Services to Others:

If you know about SEO you can offer your services to others and get paid for your services.

 7. Opportunities to Teach Others:

People want to learn from the experts. If you become an SEO expert you can help others and teach them about SEO and get paid for doing so.

Keep in mind that in online business SEO is not discretionary, rather it is mandatory. You can not keep burning money on advertisements for a longer time. But, having the privilege SEO practices executed on your website can have an enormous effect.

Acquire Base Knowledge:

If you’re a beginner, then you need to get base SEO knowledge. And even if you are experienced, you should still study and practice the fundamentals. This builds knowledge reinforcement.

Master the fundamentals:

Here are some fundamentals you need to learn:

KPIs, Analytics, & Data Analysis

SEO requires you to analyze Key Performance Indicators (KPIs). Don’t worry… this doesn’t mean you have to be a technical geek.

You just need to understand what data/KPIs actually matter and how to use the data/KPIs to improve your campaigns.

The first tool you need to understand is Google Analytics.

After that, you need to learn how to use Google Search Console. Google Search Console has an array of functions that Google Analytics doesn’t have.

The final set of tools you have to figure out how to utilize for backlink analysis and management.

Keyword Research:

Recognizing the right keywords is one of the most critical & innovative skills you can learn. The search for keywords related to your Web site, and the analysis of which ones yield the highest return on investment (ROI).

Competitor Analysis

Finding prospective keywords is only the first step. You have to validate your keywords by analyzing the competitors.

Technical Optimization:

Technical issues will kill your site’s performance in Google. That’s why you need to become a master of finding and fixing them.

Page-Level Optimization:

You need to comprehend the art of optimizing organic landing pages. These are the keyword-targeted pages you want to rank in Google. This is the easiest SEO fundamental to learn.

Site Architecture:

Analyzing and understanding how to structure your website is a fundamental SEO skill.

A well-developed site architecture does a few important things:

  • It can help search engine spiders crawl your site more efficiently
  • It can improve user experience
  • It can reduce how many backlinks you need to rank because of the efficient flow of link equity.

Developing Content Assets:

You have likely heard that “content is king”. This is true, Content is one of the greatest components of a successful SEO campaign. It is fundamental that you figure out how to make keyword target content assets.


As an SEO expert, you need to know how to perform SEO audits. Audits help you identify issues that may be hurting a site’s performance. This will ensure that you’re staying on top of things.

 Keep Yourself Updated on Search Engine Algorithm Changes:

SEO is very dynamic and the guidelines and algorithms of SEO keep changing constantly. In order to give the users a better experience, Google and other search engines keep modifying their algorithms very frequently. An SEO expert needs to be updated about these changes and adjust their SEO campaigns accordingly so that they could not lose their search ranks in search engines.

The best way to stay tuned with the latest information is to follow a couple of SEO news websites that provide information about SEO changes. One should make the required changes as soon as the algorithms change and not wait too long, because if you wait for long you might lose your search engine rankings for your website and keywords.

Keep Practicing to Become an SEO Expert:

SEO like driving a vehicle, more you practice more you drive perfection in it. You can’t be sure about the SEO until you use it practically. It is best to keep applying your learnings in practice to see the results and measure your understanding.

Each website is different and totally has a different SEO requirement for it, hence more you research on a different type of website more you learn about the SEO.

About the author: Kamlesh Gupta is a Digital Marketing Trainer & Skills Trainer at Learn Digital Academy & Digital Marketing Executive at Webi7 Digital Media in Bangalore. With his affluent knowledge, he has trained many youngsters & professionals.

Want to learn SEO? Join our Best SEO Training Institute in Bangalore. Our course offer 30 Hrs. of Training + 30 Hrs. Work on Live Projects + 4 Live Projects + 20 Tools + Internship + 6Month Placement Support.

Top 15 Tools For SEO In 2019

  Search Engine Optimization is all about how our website is going to rank in Google’s organic results. Every company who is planning to go for online marketing, their first motto is to rank high in Google search results. Stable organic ranking in Search Engine Result pages became a challenging job for any business in 2019. as Google changing its algorithms frequently. There are many SEO tools available in the market (Free & Paid Versions). We hand-picked some of the best tools which will be helpful for your Search Engine Optimization Rankings in 2019.

Google Keyword Planner:

Google Keyword Planner is a completely free tool from Google. You need to have Google Ads account to use this free tool This tool gives insight on keywords monthly search volumes, keywords historical performance based on our budget and average bid prices, searches terms suggestions, search volume trends for a single keyword or a group, organic impressions, organic average positions, etc., Keyword planner is heavily useful for paid search ads.


If you’re looking for a next-level competitor research tool, Semrush is the best option. One of the best features in this tool is Domain vs Domain Analysis, domain search data, on-page and off-page analysis reports, and much more. You can perform frequent website audits and can improvise our website health and conversions. We can find our competitor’s best keywords, backlinks data, and their best backlinks. With the Semrush tool, we can find specific page keywords rankings, and also we can find the rankings for all the URLs with a specific phase in them. One of the best features in SEMRUSH is International SEO. We can find the information on our website for 28 different countries in the same panel.SERUSH will give a clear report on a website Mobile experience. After registering to SEMRUSH, the first 7 days we can use free of cost, later we need to review based upon our usage. Monthly plans start from 99.95$. Though its more expensive, but SEMRUSH is one of the best tools for Search Engine Optimization.


Moz tools give you a complete overview of website performance and improvements. This tool tells us how exactly we can improve our website SEO performance and also competitor analysis. Moz gives a free browser toolbar that allows us to the page metrics while browsing.

Screaming Frog:

Screaming Frog SEO tool is one of the best tools in the industry. This tool helps to analyze page titles, meta description, Broken Links in your website, URL errors & page redirections, Robots.txt file, Discovering duplicate pages on your website, helps you to generate XML Sitemaps, Site Visualizations, Header tags analysis, word count and much more. Screaming frog helps you to conduct quick audits on your website and makes you understand what is going on your website. This tool provides both free and paid versions. The free version comes with limited usage with a crawl limit of 500 URLs. You can go with the licensed version by paying 149Euros/Year and you can use all the features.


Spyfu is one of the best tools that allow understanding of competitor activities like Keywords Rankings, Backlinks performance, and Pay per Click Campaign Performances. This tool allows us to find competitor keywords, their rankings for particular keywords.

SEO Quake:

SEO Quake is one of the free chrome extension tools which helps us to perform on-page audits, internal links and external links checking, competitor performance research, keyword density analysis, SERP overlay, Backlinks checking, Google index checking, Semrush ranking, Alexa ranking, Webarchive age, etc.,


Woorank has both free and paid access which provides instant access to the website review. Free account allows for generating limited numbers of reports when compared with the paid version. The resort accommodates both on-page and off-page optimization contents like title, Meta Description checking, keywords checking, sitemap and robots.txt file performance, Canonicalization, backlink count checking, Mobile Compatibility checking, 404 error page, Structure Data Markup tool, speed optimizations, 301 & 302 redirections, website file size, W3C Compliances, local listing performance, social profiles performance and website traffic estimates, etc., When you register, Woorank gives first 7 days free trial and then you need to upgrade the plan which starts from 49$.

Upcity SEO Report Card:

UpcitySeo Report card is a free website analysis tool that gives auditing reports on 18 different SEO related content with a clear SEO Score. The 18 Contents in the report include website ranking in Google Search Engine Results pages and Bing Search Engine Results in Pages, Backlinks counts, on-page and off-page contents, website accessibility, website trust metrics, and website index in popular search engines like Google & Bing. This tool allows us to check competitor ranking for the particular keywords in SERP’s and also competitor backlinks count and also website performance.

Google Analytics:

Google Analytics helps you to understand user behavior on your website. Basically, GA is not an SEO tool but it’s almost impossible to run any campaign without Google Analytics. With Google Analytics, we can measure data metrics like Visitors, Organic traffic, Bounce rate, Exit Rate, Traffic sources, Time on site, Page speed, Cohort Analysis. Before starting, we need to connect our website to GA with a unique tracking code. Once verified, GA starts tracking the data on our website.

Google Webmaster Tools (GWT):

Google Search Console (Google Webmaster Tools) is one of the free tools offered by Google. This tool helps to understand the behavior of your website. Connecting your website to GWT is very easy. Google offers five different ways to verify your website. In that, verifying through Google Analytics is one of the easiest methods. Once verified, you can understand website performance in SERP results, functioning of sitemaps, robots.txt file, structured data markup, security issues, and also helps to understand mobile usability issues on your website. Connecting GWT to the website is one of the OnPage optimization factors that help to boost yo