The Diploma in Digital Marketing course module covers modules from Fast Track Courses + Short Term Courses + Advance Course. This course is designed with the help of our digital marketing experts to make you learn all the techniques of digital marketing
Digital marketing has become one of the hottest skills required today. Digital marketing offers several professional roles with a decent package in the industry. Learn Digital Academy is among the best digital marketing training institutes in Bangalore. We offer the best Digital Marketing Certificate Courses with 100% placement support.
Get yourself enrolled in our courses and learn from the experts with 5+ years of experience in the field who will help you build your career and make you industry ready!
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Best Digital Marketing Course and Top Training Institute in Bangalore
Content Marketing & Blogging
Google Ads PPC
Digital Banner Design
Google Tag Manager
Pinterest for Business
On Page SEO
Off Page SEO
Domain & Extension
Web Hosting with SSL
Graphic Visual Tool
Online Reputation Management
Website Building & Development
Digital Marketing Strategy
Search Engine Optimization
Social Media Marketing
PPC / Google Ads
Fast Track Courses modules covers:
Introduction to Digital Marketing: Digital marketing is an act of promoting and selling a businesses product or services through digital channels. In this you will get an overview of Digital Marketing, What are the strategies we follow in Digital Marketing, Why it is so important in today’s era and what are the tools that can be used for generating traffic to our website.
Keywords Research: Keyword research is a process of identifying popular phrases or words that people enter in search engines while looking for a particular thing. In this you will learn about the techniques of doing Keyword Research, Tools to be used for effective keyword research. How to add keywords in your content for SEO and also how to select a perfect keyword that are likely to drive more sales.
Content Writing:Content writing is the process of writing and editing engaging content for different types of websites, including blogs, social media channels, e- commerce sites, news aggregators, and many others. A content can be both textual or visual.In this course, you will learn how to write SEO friendly content and how to optimize it to make it rank on the SERP.
Content Marketing & Blogging:Content marketing is a marketing practice writing of distributing quality and engaging content to relevant and potential audience.This will cover the how-to’s of content marketing, how to publish your content on different platforms, how to write content for different websites, how to make your content seo optimized and how to make it reach the relevant target audience.
Website Audit:It is a process of analyzing a website and optimizing it to make it search engine friendly so that it can reach a higher position on SERP. In this you will learn how to determine the problem your website is facing and the techniques to solve those errors and make your website SEO friendly. You will also get knowledge about some of the most effective tools that can be used for website auditing.
Social Media Optimization:It is the process of using social media platforms such as Facebook, Instagram, Twitter, Snapchat and many more to deliver your business message to your target audience. In this you will learn how to drive traffic to your website through social media, how to build relationships with your audience through your social media posts and how to increase your brand awareness. In this course will also learn about some of the tools that can be used for social media optimization.
Mobile Marketing: Mobile Marketing is one of the tactics of digital marketing that involves promoting your products and services through mobile devices. With the growing number of mobile users, mobile marketing has become very crucial for businesses. In this module, you will learn about the importance of mobile marketing and its types. You will also learn about the effective tools and strategies that can be implemented to drive more traffic.
Google Ads PPC:Pay Per Click is a model of internet marketing, where an advertiser pays an amount each time a user clicks on their online ads. In this module, you will get an overview about Google Ads and PPC and how to run successful PPC campaigns on Google Ads.
Google Business:Google My Business is a free tool provided by Google to organizations to manage their online presence so that the customers can easily find them on local search engines and maps. It also gives you insight on your business, like how many views your business got, how did your customer find your listing, what action they took on your listing and many more. In this module we will teach how to register your business on Google My Business and how to optimize your Google My Business account.
Digital Banner Design:Digital Banner Design are website ads which are designed to grab the attention of the visitors. In this module, you will learn how to create digital banners for websites and what type of content and colour combination to use in the banner to make it look catchy, what are the software that can be used for digital banner designing.
Short Term Course modules covers:
Email Marketing: Email marketing is considered as one of the most effective strategies of digital marketing. It is a process of converting the prospects into loyal customers through your effectively designed email marketing campaigns. In this you will learn how to build a list of your target customer, how to create email campaigns and how to optimize your email list for high open rate and CTR.
Google Tag Manager:Google Tag Manager is a tool that enables the marketers to add, edit and disable tags without having the knowledge of coding. It helps marketers to implement tags without touching the source code. It reduces the marketers dependency on web developers. In this you will learn what are tags, what is Google Tag Manager and how it works.
Blogging Website:Blogging is an art of creating quality content for your niche and publishing it. It can be informative, entertaining, educational in nature. Some of the sites where one can upload their blog for free are WordPress, Blogger.com, Tumblr, and many more. In this module, you will learn how to build your own blogging website from scratch and how to drive traffic to your blog.
Google Analytics:Google Analytics is a free analytics tool provided by Google to help you analyze your website traffic. With the help of Google Analytics you can know how many people visited your website, which page of your website is most popular, how many visitors are converted into leads, and much more. In this course you will get a clear understanding about Google Analytics, how to set up Google Analytics, how to install tracking code and how to analyse the data collected from Google Analytics.
Facebook Marketing:Facebook is one of the most popular social media platforms with over 2.7 billion active users. It allows businesses to market their product or services to the users either through organic strategies or through paid ads. In this module, you will learn how to do marketing through Facebook, how to run ad campaigns, how to write content for facebook posts, how to improve engagement with your audience and many more.
Instagram Marketing:Instagram is the second most accessed social media network after Facebook. It can be used for personal as well as for business purposes also. In instagram you can switch to a business account for the purpose or reaching out to your targeted audience with your business message. Its popularity makes it a great platform to grow brand awareness and for introducing new products. In this module, you will learn how to create Instagram Business accounts, how to create engaging posts, how to run ads campaigns on Instagram and how to use Instagram analytics.
LinkedIn Marketing:LinkedIn is mostly used for professional purposes and is best suited for business to business marketing as it is mostly used by professionals. Like Facebook, linkedIn can also be used by Businesses to share content related to new hiring, launching of any product or services. One can also run ad campaigns on LinkedIn and can get insight on the audience. In this module, you will learn how to create engaging posts for your business, how to make connections, how to run ad campaigns, and many more.
Twitter Marketing:Twitter is a microblogging site that allows users to share their opinion on a particular topic. Its primary purpose is to connect people and allow them to share their views to the audience. It has over 330million active users which makes it a great platform for businesses to reach out to their potential audience with their businesses message. In this module, you will learn how to create a twitter account for business, how to create engaging content, how to use hashtags and how to use twitter insights.
Pinterest for Business:Pinterest is a social network that allows you to share and collect images and videos. Pinterest allows you to add a direct link to your website on your board or profile. Pinterest can also be used for business purposes because of its large number of users. In this module, you will learn how to create a business account on Pinterest, how to create engaging pins, how to drive traffic to your website through Pinterest.
Bing Ads:Bings Ads is an advertising platform which is quite similar to Google Adwords. Bing Ads allows you to display your ads on bing search, yahoo, etc;. In this module, you will learn how to create your Bing Ad account, how to promote your Bing ads, how to write perfect content for your bing ad, and how to make your ad reach your target audience.
Advance Course modules covers:
On-Page SEO: On-Page SEO is a practice of optimizing the website to make it search engine friendly and to improve its ranking on search engines. Some of the most on page activity includes, meta tag optimization, image optimization, creating sitemaps, internal links and many more. In this module, you will learn how to optimize your website and make it search engine friendly, how to do keyword research, how to optimize your content and many more.
Off-Page SEO:Off-Page SEO refers to the activities that you do outside your own website to improve your websites ranking on search engine result pages. Activities of off-page SEO are link building, content marketing, forums, social bookmarking and many more. In this module, you will learn how to do off- page seo activities, how to get quality backlinks to your website and how to do keyword and competitors analysis.
Local SEO:Local SEO is an activity that helps a business to be more visible in local search results on Google. It is a practice of optimizing a website for search queries that are location specific. In this module, you will learn how to do local seo of a website, what kind of keywords to be used for local seo, what tools can be used for local seo and what techniques are used for it.
Search Console:Google Search Console which is also known as Google Webmaster Tool is a free web service provided by Google helps you in monitoring, maintaining and troubleshooting your website’s presence on Google’s search result. In this module, you will get an overview of Google Search Console, how to use URL inspection tools, how to fix crawl errors, and many more.
Domain & Extension:A domain is the address of your website that people type in the browser to visit your website. Every website has a unique domain name. Extension is the suffix that follows the domain name in the web address. Some of the most common extensions are .com, .net, org, etc;. In this course you will learn how to build a domain and how to use different types of domain and extension.
Web Hosting with SSL:SSL stands for secure sockets layer protocol, it safeguard your website from hackers and other threats. It is always good to look for the best web hosting with a free SSL certificate. Web hosting with SSL certificates has become a requirement in this modern age of the internet. In this course, you will learn how to choose the best web hosting, how to buy SSL and how to add it to your web hosting, and many other things.
Website Building & Development:Website building and development is the process of creating, building and maintaining a website. Website building and development is not the same thing. Web building involves designing website interfaces using HTML and CSS, while web development involves coding web pages and writing web scripts in different languages like java, PHP, etc;. In this module you will learn how to do web building and how to develop websites.
Landing Page Builder:Landing pages are essential for generating leads and selling products. Landing Page Building is an activity of designing, building, and publishing mobile-friendly and conversion optimized landing pages. In this course, you will learn how to analyze landing pages and how to build a high- converting landing page using best practices and hacks.
Lead Generation:A lead is a prospective visitor who has visited your website and has shown his/her interest in your business’s product and services. And lead generation is the process of converting these prospective visitors into customers. In this course, you will learn all the effective and efficient ways of lead generation and what tools can be used to find your leads.
Quora Marketing:Quora is an information focused website which is used by people for asking questions and answering others questions. Quora is a great platform for businesses for sharing their content and marketing their brand. In this course, you will learn how to set up a Quora account for your business purpose, how to use Quora for marketing, what strategies to use in Quora to drive traffic to your website, etc;.
Advanced Remarketing: Advanced remarketing is a process of targeting your website visitors who have already visited your website but didn’t make any purchase by showing them relevant ads across the web to bring them back to your website. In this course, you will learn how to do remarketing, what are the strategies followed in remarketing, how to create effective remarketing ads, etc;.
AdSense:Google AdSense is an advertising service by Google that allows users to run ads on their website, youtube, blog and get paid when a visitor clicks on them. These ads are maintained by Google. It is a great platform for earning money from blogging. In this course, you will learn how to set up your Google AdSense account and how to display ads on your website using AdSense.
Digital Marketing Strategy:Digital Marketing Strategy is a plan of action for achieving your digital marketing goals. It is a series of actions that use online marketing channels to achieve digital marketing goals. In this module, you will learn what is digital marketing strategy, how to plan an effective digital marketing strategy and how to execute your digital marketing strategy.
Online Reputation Management:Online Reputation Management is an act of maintaining your online image. Online Reputation Management works by responding to negative customer comments online. In this course, you will get an overview of digital marketing, what tools are used for it, and what are the steps for effective online reputation management.
Graphic Visual Tool:Graphic Visual Tool is a software that allows one to create banner ads, brochures, social media posts, logos, typography, infographics, and other required graphics. In this course, you will learn about graphic visual tools, how it is used and how to design customized logo, banners, social media posts for a business.
Master Course covers:
Affiliate marketing is a process in which the owner of a product boosts its sales by allowing “Affiliates” to recommend their products to others. In return for recommending products, these affiliate marketers earn a commission.
Affiliate marketing is a tactic in which the merchant shares a unique link to the affiliate. The affiliate marketer then shares that unique link on blogs, social media accounts, or on a website in order to promote that product to his/her audience and try to convince them to purchase that product through that link. If the customer ends up buying the product then the affiliate marketer earns a commission for that.
Benefits of being an affiliate marketer:
As an affiliate marketer, you are your own boss. How much time you want to invest in affiliate marketing and at what time you want to work, this all is decided by you only.
As an affiliate marketer, you are not supposed to worry about customer satisfaction or customer complaints. These are all handled by the merchant itself.
As affiliate marketing is done online so you are free to work from anywhere in the world.
As an affiliate marketer, you don’t have to worry about stock control, processing order, and payments.
In this course, you will learn
Overview of affiliate marketing
How to become an affiliate marketer
How affiliate marketing help businesses
Marketing Automation is a process of using tools and technologies to manage repetitive marketing processes, tasks, campaigns, and other marketing works automatically. Through marketing automation tools one can automate repetitive tasks such as social media posting, email marketing, ad campaigns, etc. for more efficiency in work by minimizing manual actions.
One of the best things about marketing automation is that it saves time so that more time can be given to crucial works like marketing strategy, workflow planning, and many more.
Advantages of Marketing Automation:
Marketing Automation reduces your staffing cost. With the help of automation tools, one staff can perform the work of 50 staff.
Marketing Automation helps you in easily scheduling your different social media posts to different segments of your audience ahead of time.
Improve your ability to generate more qualified leads
It helps increase customer engagement with personalized content
Marketing automation also helps in increasing the ROI.
Minimize repetitive marketing task and boost productivity
In this course, you will learn:
Intro to market automation
How it is beneficial for business
How to make Marketing automation strategy
Personal branding is a practice of promoting a person and his/her career. It is a process of creating and influencing public perception for an individual, group, or organization. It is an act of creating a good perception in the mind of the public about an individual by positioning them as an authority in their industry.
The process of personal branding involves finding your qualities, polishing your qualities, and building a reputation in public on things you are known for.
Personal branding is equally important as your industry and professional status. It has the power to open new opportunities for you.
The process of personal branding sometimes feels quite overwhelming, but once you have built a strong personal brand, then you can yourself feel the change in your personality. It will make you stand out from everybody else. It gives you the opportunity to show your audience your skills and strengths.
Benefits of Personal Branding:
Your personal branding makes people trust you more as they know what you do and why you do. They know the source of your career energy and that’s making them comfortable working with you.
Your personal branding differentiates you from your competitors in the mind of employers and customers. It will help you in landing a new job
People will recognize you as an expert in your department.
In this course, you will learn
Overview of personal branding
How to do personal branding
What are the benefits of personal branding
Webinar Marketing :
Webinar marketing is nothing but using online meetings and presentations to communicate your ideas and thoughts to your potential customers. Through webinar marketing, a company can generate plenty of leads from one activity. It is a space for you to educate, inform, and promote your business’s product and services to your customers.
Webinar marketing is a great way to engage with your customers. It is similar to a demo and training session. In webinar marketing, the customer could ask questions and the company will provide solutions to their customer’s queries.
How to design a result-oriented webinar:
Your webinar topic is very important. If the topic is interesting then more people will tune in. so, always choose an interesting topic.
Make sure to identify your target audience
Try to add keywords in your topic, this will help you get more people in your webinar
Make sure to provide valuable and informative content in your webinar
Once you schedule your webinar, use all the channels of your business to promote your webinar. Also, ask your connections to forward your webinar to other people.
Also, if you have enough budget then you can also use paid ads for the promotion.
In this course, you will learn:
Overview of webinar marketing
How to design a result-oriented webinar
Importance of webinar marketing
How to select your target audience for webinar marketing
Inbound marketing is a process of helping your potential customer find your company by creating quality and relevant content. It is a process of growing an organization through building meaningful relationships with the customers. Inbound marketing is a marketing strategy that not only utilizes content marketing but also focuses on blogs, events, social media marketing, and search engine optimization.
The best thing about inbound marketing is that it is permission-based marketing. In inbound marketing, you communicate to your audience via mediums in which the audience themselves has permitted you to communicate.
Examples: subscription-based email marketing, subscription-based webinars, blog subscribers, etc.
Advantages of inbound marketing:
Inbound marketing doesn’t expire. Although it takes time to show results, it is very sustainable and reliable. The blogs and nurturing email will always be available for the audience.
Inbound marketing is very cost-effective. To start inbound marketing all you need is a website and a blog.
It helps in enhancing your brand position
Inbound marketing helps in generating more ROI. It cost about 62% less per lead than outbound marketing.
In this course, you will learn:
How to create quality content for inbound marketing
How to promote your business through inbound marketing
The techniques of inbound marketing
Retention marketing is a strategy implemented to build the existing customer stronger. It is nothing but a strategy to keep your customers engaged, satisfied, and loyal to you. The ultimate goal of retention marketing is to encourage your customer to do repeat purchases from you.
Retention marketing tactics enable you to build a long-lasting relationship with your customers who will become loyal to your brand.
Why is retention marketing important for a business?
Retention marketing is way cheaper than acquiring new customers. Customer acquisition needs you to have innovative ideas and strategies which are not at all cheap. So, it is always better to focus on returning clients.
Retention marketing guarantees your brand loyalty. The chances of your client switching to another brand are very less. Also, your old customers bring you, new clients, through word of mouth. So never stop pampering your old customers.
Retention marketing will save you time and money. Your old customers need no additional information on your product and services, so don’t have to spend your time and money on promo materials.
Retention marketing helps you try new things. When you have established loyal customers, you get the confidence to expand your boundaries. You can introduce your new business line as you know that your returning customers will accept it with open arms.
In our Learn Digital Academy master course, retention marketing is also included. In this course you will learn:
How to retain customers
How to build a strong relationship with your customer
How to make a strong retention marketing strategy
How to grow your business through retention marketing
Viral marketing is a business strategy in which different social channels are used to promote a business. It is a process of sharing information regarding some product or service to people using social networks, who then share that information with other people in their social networks.
The ultimate aim of any viral marketing is to achieve an efficient distribution over the different social networks.
How viral marketing works?
It is very simple to carry out viral marketing campaigns. All you have to do is create a quality and unique content which is attractive to your audience. Upload that content on the internet and promote it. After that all you can do is wait for it to go viral. The content that you create should be so engaging and relevant that people can’t help and share it with their friends.
Advantages of viral marketing:
Viral marketing is cost effective as the advertising part of the viral campaign is done by the audience itself, which cuts down the costs of dispersion.
Viral marketing has the potential to reach a huge audience without having to invest a lot of money and effort.
Viral marketing helps build up your brand. It is extremely helpful when it comes to branding and awareness.
In this course, you will learn:
Intro to viral marketing
How to create viral campaigns
How to create viral contents
Graphic Designing Course:
Graphic design is a process of creating visual content to communicate messages to the audience. In graphic designing, the designers use typography, photography, visual arts, and page layout techniques to create visual compositions for their clients. For creating visual representations of messages, the graphic designers create and combine images, texts, and symbols.
To better understand graphic design, it is important to be aware of the elements and principles that make up designs.
Elements of graphic designing are:
Principles of graphic designing are:
Types of graphic designing:
Visual identity graphic design: visual identity designers create logos, typography, color palettes for brands as per their personality.
Marketing and advertising graphic design: designers specialized in marketing and advertising creates assets for marketing strategy. They create social media ads, banners, email marketing templates, PowerPoint presentations, brochures, images for blogs, and many more.
User interface graphic design: UI designers work closely with UX designers and UI developers for designing web pages, game interfaces, App designs, etc. the UI designers must have good knowledge of UI/UX principles.
Motion graphic design: motion graphic designers design animated logos for brands, trailers, video games, GIFs for brands.
In this graphic designing course, you will learn:
Intro to graphic design
Influencer marketing is a type of marketing in which a brand collaborates with online influencers to market its product or services. In influencer, marketing businesses use a person ( influencer) who has the power to affect the purchasing decision of the public through their knowledge and relationship with his/her audience.
Anyone can become an influencer, all they need is a good number of followers in a distinct niche on social media and the capability to keep them engaged.
Why is influencer marketing important?
It helps in attracting new customers
Builds trust and reliability
When you work with an influencer whose niche matches with your product, you will reach your target audience
Enhance customer retention
Help you achieve maximum ROI
Now, let’s create an influencer marketing strategy:
First, identify your audience whom you want to target
Find an influencer who has a good amount of followers in your niche
Track the work of the influencer. Check the engagement on her content, like how much likes, share, and comments he/she is getting.
Create irresistible content for influencer
Track and analyze your results
In this course, you will learn:
Intro to influencer marketing
How to select an influencer for your business
How to create catching and unique for your influencer
Sales funnel is a step-by-step process that companies lead customers through when purchasing products. Through each step of the sales funnel, the customer comes closer to your product. There are several steps in the sales funnel, known as the top, middle, and bottom of the funnel.
The 4 basic stages of sales funnel are:
Awareness: At this stage, your audience comes to know about your existence. This is when the audience first visits your website. The main purpose of this stage is to improve the visibility of your brand and reach your target audience.
The ways through which you can read your target audience and improve your brand visibility are:
Word of mouth
Interest: At this stage your customer shows his/her interest in your product and services. At this stage, your goal is to build a relationship with your audience, so that they feel buying from you.
Decision: At this stage, the prospect becomes the customer by finalizing the deal with you.
In our Learn Digital Academy master course, sales funnel course is also included. In this course, you will learn:
What is sales funnel
What are the stages of sales funnel
How does it work?
Media buying is the process of buying media space for advertising. It is an activity of bringing a brand message to its targeted audience. The media buying process involves strategy, negotiation and placements of ads. The main purpose of media buying is to focus on increasing the conversion rate and decreasing your cost per conversion. It is all about finding the right place, time and context to deliver the ad to the right audience and enhance sales, ROI and brand awareness of the business.
Some of the best platforms for media buying:
Social media influencers
Sponsored Ads on websites and blogs
Points to keep in mind while executing media buying:
You must have a clear picture of who your right audience is so that you know where to target and whom to target. Distribute your audience into segments such as demographics, geographic, and behaviour to better understand your audience.
Do research on your competitors. See where they are advertising, whom they are targeting, and what platforms they are using for displaying their ads.
Know which media buying platform suits you the best.
After getting a clear picture of whom to target, how to target, and where to target. Now it’s time to allocate your campaign budget according to the results you expect to see.
In this course of media buying, you will learn:
What is media buying
How to identify your potential audience
How to choose right platform for your advertisements
How to plan an effective media buying strategy
Video creation is simply a process of creating videos. The process of video creation consists of three phases: Pre-Production, Production, and Post-Production.
Let’s see in detail about these processes of video creation:
Pre-Production: this process is all about preparation and setting the groundwork for your video. In this phase, it is very essential to do the planning and research for your video creation to make it a successful project.
This pre-production phase includes:
Creation of script
Selection of story
Production: now when the preparation of video creation is complete, it’s time for the production of the video. In this phase, the production of the video will begin.
This production phase includes:
Setting up the sound, light and other equipment
Post- Production: Once you finished shooting you will have to begin editing work. For editing your video you can use any editing program depending on the need and time you have.
This phase includes:
Production of the final story
In Learn Digital Academy’s master course, the video creation course is also included. In this course, you will learn:
How to create a video
How to edit your video
Video editing tools
How to do video creating planning
An ideal customer – their behaviour pattern, their interest, needs, how many times they buy from you, what they buy, how much they spend – all these adds up to a buyer persona. It is determined by using Google Analytics and insights in social media apps. Understanding buyer persona helps a brand create relevant content, strategise their marketing and improve it. Buyer persona can also influence the activities that happen in a brand like packaging, designing, remarketing, etc.
Even though marketing strategy is well executed but targeted to the wrong audience, it will be a waste of time as sales will not reach expectations. There are different types of buyer personas and brands target only those whom they want as customers, with the help of contact database and insights. They research all kinds of customers to leave out negative buyer personas, customers that are not ideal and save cost on marketing and advertising to all kinds of customers. Brands can customise a marketing strategy to target a specific buyer persona and improve the sales.
You will learn here,
What is buyer person and why it is important in business
How to create a buyer person
How to find and target the right customers
How to read the insights on customer database
Conversion Rate Optimization:
A conversion rate is the percentage of visitors who complete a desired action on your website. The desired action may be, filling out a form on your website, subscribing to a service, purchasing a product, etc.
Conversion rate optimization is the process of optimizing your website or landing page to boost your conversions. Conversion rate optimization is focused on making the visitors of your website take the desired action. It helps you boost your number of leads, increase revenue, and lower acquisition costs.
A high conversion rate indicates that your website is well designed, formatted effectively, and is appealing to customers.
How to optimize your conversion rate?
Let’s take a look at how to optimize your conversion rate for better results.
It is important to know your target customer. So that your business messages are specific and compelling.
Take surveys and polls of your customers. Ask them questions, in brief, to know about their needs and wants.
Run A/B test
Focus on the content of the most important pages of your website like the product page and landing page. You can also run a heatmap analysis on those pages to know where exactly people click and how they use the page.
Create a perfect page with A/B testing.
Create a sense of urgency, to make your customers take quick action. Telling them that they have limited time to take action will make them make a purchasing decision.
In this course, you will learn:
Intro to conversion rate
Why is optimization of conversion rate important for your website
How to make a conversion rate optimization strategy
Introduction to tools used in conversion rate optimization
Branding E Commerce Store and Development:
What is an ECommerce store?
Ecommerce is also known as electronic commerce. Ecommerce is a business model and here all the transactions take place over the internet. Those stores where the products are sold online are called e-commerce stores.
The different types of e-commerce models are:
B2B: The B2B model, business to business, is when a business sells its product or services to another business. In the B2B model, the buyer is mostly the end-user but sometimes the buyer resells to the customer.
B2C: The B2C model, business to consumer, is when a business sells its product and services to consumers. Amazon, Apple, etc are the example of B2C businesses.
C2C: The C2C model, consumer to consumer, is when consumer sells anything to the consumer. The sellers of the C2C model are not any kind of business but are average consumers selling the products they own to another consumer.
C2B: The C2B model, consumer to business, is when a consumer sells the product they own to any business.
How to do the branding of e-commerce stores?
Create Brand Logo & Name: The first step of branding is to create a catchy and unique logo and name for your e commerce store.
Create a Brand Slogan: Create a slogan for your e commerce store which is appealing to the audience and convey the message of your product and services to the consumer.
Identify your Target Audience: It is very important to have a clear picture of your audience, what they like, what products and services they use, what they do and many more.
Establish Social Media Presence: Nowadays everyone is using social media, so a presence on social media will help you to reach your target audience. Through social media, you can enhance your brand awareness and increase your outreach.
Create an Application for your Ecommerce Store: Having an application for your e-commerce store will help you get a higher conversion rate and give your users a more personalized experience.
Improving Customer Service: if you want to have loyal customers then you need to focus on your customer services.
In this course, you will learn:
Overview of e-commerce store
How e-commerce works
How to do branding of e-commerce store
Diploma in Digital Marketing covers:
Search Engine Optimization: Search engine optimization is the process of generating organic traffic to your website. It is a practice of optimizing your website and implementing all search engine friendly factors to the website to make it reach a higher position on SERP. It is considered as the backbone of digital marketing because it is more cost-effective than paid advertising and SEO results are long-lasting.
Benefits of search engine optimization are:
Its results are long-lasting
SEO is cost-effective and drive organic traffic to websites
Better brand consideration
Results are measurable
Search engine optimization can be broken down into 3 main types:
Technical SEO: Technical SEO is important as it works on improving the infrastructure of a website so that search engine bots can crawl and index the web pages. It focuses on building a good reputation for the website so that Google gives the website a higher position on the search engine result page.
On-site SEO: On-site SEO is a process of adjusting certain elements on your website so that search engine crawlers can easily crawl and understand the structure of your website.
Off-site SEO: Off-site SEO is a process of promoting your website to make it rank higher on search engine result pages through backlinks and social media marketing of your website.
In Learn Digital Academy’s Diploma course, search engine optimization is also covered. In this course, you will learn in-depth-
Intro to SEO
Off-page and on-page SEO
SEO competition analysis
Website structure optimization
Social Media Marketing: Socialmedia marketing is a process in which social media platforms like Pinterest, Facebook, Instagram, Snapchat, YouTube, Twitter, and others are used to promote your website and to reach your relevant audience. The purpose of social media marketing is the same as search engine optimization, which is to increase brand awareness, boost sales, and drive quality traffic to websites.
For social media marketing all you need is to first, publish quality and unique content, then second check how your audience is reacting to it. Are they liking it or not?. You also need to listen to your audience, make them engage through your posts like starting a contest, a poll, or anything like that. And the last step is to run your social media advertisement.
Benefits of social media marketing :
It helps to increase Brand Awareness
More Inbound Marketing
Improve Search Engine Ranking
It is Cost-Effective
Improve Brand Loyalty
Higher Conversion Rates
Knowledge of social media marketing is very crucial in this digital era as nowadays almost everyone is digitally active and social media can be the best option to reach your audience. People are spending so much time on social media that it is easy for businesses to connect with their audience through social platforms.
In Learn Digital Academy’ Diploma course in Digital Marketing, Social media marketing is also covered. In this course, you will learn:
Intro to social media marketing
How to create content for social media marketing
Introduction to social media marketing tools
How to create social media ads
Email Marketing: Email Marketing is one of the most effective digital marketing strategies for sending emails to customers. It has the capacity of turning a one time buyer into a loyal and regular buyer. It is cost-effective and a result-oriented marketing tool for businesses. Emails force the users to take some kind of action; it will be present in your inbox until it is deleted, archived, or read.
Email marketing is also considered as the best communication channel as almost everyone checks their email every day and that is why the chance of missing out is very less.
According to an eMarketer study, the ROI of email marketing is 122%, which is four times more than any other channel ROI. This is the reason why it is the most trusted tool in digital marketing. Although there are so many tools in digital marketing, email marketing is highly rated among all. The reason for this popularity is it is the greatest driver of revenue for many businesses.
Now, let us analyze the reasons why email marketing should not be ignored:
Email marketing is more effective than social media. Social media is a great channel for interacting and engaging with your customer but when it comes to customer acquisitions, email marketing is way too ahead.
It is the most inexpensive digital marketing tool
Email marketing campaigns are measurable and customizable
In our Learn Digital Academy’ Diploma course, email marketing is also included. In this course you will learn:
How to market your business through email marketing
Learn about the elements of email marketing
How to write content for email marketing
How to build your email list
How to start your email marketing campaigns
Content Writing: Content writing is a process of creating creative and unique content for the web. It could be content for a blog, a website, for a social media page, for an article, or for email marketing.
The main purpose of content writing is to create brand awareness of a particular brand through quality and unique content.
Creativity and technicalities like how to use keywords, SEO rules, formats are equally essential for content writing. The ultimate goal of a content writer is to write a creative piece of content for a business, publish it, and make it viral. But without having the knowledge of SEO, one can not make it rank higher on SERP.
How to write SEO friendly content:
Write high-quality content
Write longer content as Google gives preference to long content. Your article must have a minimum of 300 words
Give links to your previous contents on your newer content
Try to keep your website active, post new contents on a regular basis
Add keywords to your content but make sure to avoid stuffing of keywords. Always add relevant keywords
Always optimize the images you use in your content. Try to make the image as small as possible and add ALT tags.
In this course, you will learn:
Overview of content marketing
Content creation and optimization
Content marketing strategy PPC / Google Ads:
What is PPC?
Pay per click is a paid online advertising module in which an advertiser has to pay each time someone clicks their ad. It is a process of buying visitors to your website that will hopefully end up as conversion, rather than earning organic visitors.
The different types of PPC ads :
Local Search Ads
How does it work?
The marketers bid on those keywords which are relevant to their business and for which they want to display their ads. Once you are done with keyword search, create your ad and set it up in the search engine platform.
What is Google Ads?
Google Adwords is an online advertising service that enables advertisers to promote their website, product, or services. With the help of Google Adwords, marketers can create their ad campaigns for the purpose of driving relevant, high-quality traffic to their website.
Benefits of using Google Adwords:
It works faster than SEO
Google Adwords increases your brand awareness and boosts traffic to your website,
It helps you measure your performance by telling you how many clicks you got on your ad, who clicked on your ad, how much traffic you got from your ad, which keyword generated the most traffic, etc.
It helps you reconnect with your visitors who have already visited your website but haven’t taken any action.
In this course, you will learn:
Overview of Google Adwords
How to create ad campaigns
What is ppc
How to select keywords for ad campaigns
How to select target audience
Bid management plan
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