What is Content Writing and where to use it?
- March 18, 2020
- Posted by: NIkhil Kumar
- Category: Content writing
Content writing is a kind of online writing which is related to web marketing campaigns. It is an art of writing any specific engaging content or relevant content for online use. Content writing can be in the form of articles, blog posts, journal, or any kind of written web material.
9 Popular Types of Content writing
1. Blog writing
Blog writing is the form of writing where the writer uses their inquisitive power to make the blog content effective. There are various kinds of blog writing – business blogs, corporate blogs, or personal blogs. Blog writing needs extensive research. So to make blog content more credible blog writers collaborate with influencers and experts to produce interviews. Blog writing also demands keyword research to optimize content.
Blog writing is used for:
- Blog posts
2. Technical writing
Technical writing provides in-depth explanations of technology — how to use it, how to build it, the processes, the components, the inner workings, and the mechanics. Technical writing is a demonstration of your product to the non-technical users in such a manner so that it can be easier for them to understand. This type of content writing is needed in writing instructions, manuals for computer hardware and software, consumer electronics, robotics, biotechnology, engineering, and aeronautics.
Technical writing is used to produce:
- UX (User Experience) Messaging
3. Social media writing
These days social media writing is a powerful voice of brand recognition. In this type of writing, writers use the language of each social media platform to engage followers with relevant messaging, videos, images and interactive elements, such as polls and questions. Social media writing isn’t all about punchy copy and hashtags but also to curate a headline that makes or breaks the success of the content because headlines are critical to the content click-through rate. Social media’s effective content generates more exposure to the brands as good content goes viral immediately.
Social media writing is used to create:
- Social media post
- Interactive content
- Platform-specific content
- PR outreach
4. Communication and marketing writing
Writing for marketing and communication is very descriptive. This type of writing is like creating a story as the motto behind story creation is to advertise specific products and eventually sell it. These kinds of writers are excellent brand ambassadors. Whether they are writing press releases or customer stories, E-books, newsletters, internal & external communications, email content campaigns, audio & video content and marketing collateral. They will show the brand in a positive light.
Communication and marketing writing is used for:
- Brand stories
- Customer stories
- Press releases
- Internal and external communication
- Marketing collaterals
- Company bios
Copywriting is an interesting kind of content writing as the writer should be very creative. Copywriters are curious and analytical and creative, so they always create the brand image. They develop appealing punch lines that are written on banners, billboards, flyers, and newspaper advertisements. Copywriting can be various types, and it needs endless creativity and exhaustive vocab to create catchy lines for products.
Copywriting is used to create:
- Website copy
- Traditional Print media
- Sales collateral
- Product description
6. Email writing
An email writing has one goal with their content is to drive action. Email writing is the act of sending a commercial message, typically to a group of people, using email. It is frequently used to enhance an organization or brand’s relationship with existing or previous customers and encourage loyalty, repeat business, and acquire new customers. The content in emails should have quality, relevant, and interesting. They also need to be visually appealing. Email writer writes headlines and calls to action phrases, considering buyer position and sales initiatives into consideration with the creation and placement of every word. Email writing needs continuous analysis to ensure optimal conversion results are achieved.
An email writing is used in:
- Drip campaigns
- Transactional emails
- Sales nurture
- Customer nurture
Ghostwriting is a type of writing where content is developed by someone for the use of somebody else, which means someone else uses the writing under his or her name. In ghostwriting the person who writes content can’ t see his or her name at the end of published write-ups. The content is always going to be published in the name of the person for whom writing for. The ghostwriter should have immense confidence and credibility, as they entrust with the greater voice of the brand and the people behind the brand. They must be able to think like the CEO, CTO or some other top-notch official of a company.
A Ghostwriting is perfect for:
- White paper
- Off-page content
- Thought leadership
- Website copy
This type of writing has many similarities to Marketing and communication writing. A business writer should have significant knowledge of organization, products, and services because they need to develop memos, proposals, official mails. Business writing demands knowledge in business analysis and development. These writers are more extroverted in nature and they put all the efforts into their interview subjects. They will send cold outreach emails and follow up with phone calls to see the content through.
Business writing is used to create:
- Sales proposals
- Official emails
- Manual writing
- Concept papers
- RFPs (request for proposal)
Scriptwriting plays a key role in multimedia projects. Scriptwriters visualize that how the text on the page will convert into a rich format like videos and podcasts. For customer story videos, the scriptwriter asks the necessary interview questions that draw out impactful brand experiences. Scriptwriting is an entirely different kind of writing where it is required to write down the movement, actions, expression, and dialogues of the characters in the screenplay format. Screenplay format is used to express the content visually.
Scriptwriting is a resource for:
- Video scripts
- Explainer video scripts
- Podcast scripts
- Radio/audio advertising
- Motion graphics scripts
These all are 9 kinds of popular content writing. For a different kind of business different types of content, writing will fit. Now it needs to select what type of content writing needs to support your business strategy. To know more about content marketing
Kalyani Kumari is a professional marketing person having experience in marketing. She is passionate about writing and reading from childhood days and her passion is the driving force behind writing this blog about content marketing.