Category: Search Engine Marketing

Well, let us understand what google ads are, Google Ads was launched on 23rd October 2000, they were previously known as Google AdWords after July 24th, 2018, Google AdWords became Google Ads. It is an advertising service by the world’s best search engine and platform developed by Google to help businesses advertise worldwide effectively. Businesses around us look for a good google AdWords profile and those having Google Adwords skill.

Google ads help businesses reach their online target markets via the Google search engine and its online display networks. When a business wants to promote its offering online, Google Ads is a must as you can reach over 90% of internet users. 

How search engine works

Now, let us understand how the google search engine works, Google places the ads on search engine result pages when a user searches for a solution with keywords or key phrases that match the product or service.

Fortunately, manual experts are required to conduct research on keywords that people usually search for on the google search engine. Yes search engine is a boon.

Now, businesses use the relevant keywords and phrases that serve their promotion purpose and pay for the number of clicks that an ad gets, which is called a pay-per-click (PPC ). 

Most businesses prefer to run Google Ads experts to help them advertise effectively. If you want to become a Google Ads expert, it is critical to analyze & understand how search engine ads work versus the business requirement. 

But not every company has the in-house experts or knowledge with them and experience needed to run effective advertising campaigns with Google Ads. So, what would they do, they need an expert to manage our ads. 

Fine, now working as a Google Ads Specialist is a great option or some experts help manage search engine – google ad campaigns. Let us take a look at the super simple & best tips that work for you & what’s involved in it.

1 – How Google Ads works & google ads specialists do.

Google Ads is focused on keywords, which means that how people are searching for the keywords in the google search engine result page. Now comes the auction, the advertiser’s research & prepare a list of keywords to target that is relevant to their business offerings. 

As well, The Google ads specialists then bid on these keywords, basing each bid on how much they are willing to pay for a Google to click on their ad. This bid, combined with a Quality Score assigned by Google algorithm, based on the quality of your proposed ad, determines which Google ads appear on the SERP. 

What is CPC?

When a google ( search engine ) user clicks the ads, the advertiser pays a certain cost to google that is the cost per click, or CPC.

Most beginners have this question in their mind, what if no one clicks the PPC ad on Google?

Well, let me answer it, The money will not be deducted from your account if no one clicks on your PPC ads which are the next to impossible reason as there are many bots, learners, searchers, competitors who click on your ads. Remember, the budget is allocated for a particular day only. 

So, it will spend only the amount set by you as a budget on a particular day. So the unused money remains in your account and your ad can be extended till your account gets exhausted. 

But, it will never add the remaining budget of the present day to the next day’s budget. You will have to add it manually if you want to spend more money on a specific day. 

2 – How much do Google ads experts earn?

Source says – The average salary for a Google Ads Specialist in India is ₹4,50,000, which is pretty big compared to other professions. 

The specialist with experience in  Google Ads has a greater demand in Google companies like Amazon, Flipkart, Myntra, and non-e-commerce companies like Accenture, Cognizant, Genpact, etc. Digital marketing agencies hire experienced google ads experts to handle client campaigns.

Salary will get varied depending on the following factors:

1. Communication skills
2. Working experience with global markets or clients
3. Google Ads certified
4. Previous salary package
5. And the  company the person worked previously

In general, the salary will be a 20% to 50% hike based on the negotiation skills of the candidate ( google ads professional ) and the skill that he owns. Most of the digital marketing agencies pay you a good salary between 18k to 36k is the candidate and generate good ROI for every campaign. 

AdWords specialist salary in India, There are plenty of jobs that provide salary per hour. In India, the junior-level experts make around a salary of 25,000 per month.

3 – How do I become a paid Google ads expert & How do I get a Google Ads certification?

Well, all you need to do is find the best digital marketing training institute near you Learn Digital Academy Bangalore, who can give the best practical exposure along with real-time projects, let us understand what else is required to become a google ads specialist & get well paid. 

Here are a few pointers, let me explain the most efficient way to learn Google Ads.

• Absorb how Google Ads work
• Practically create experiment campaigns
• Apply your knowledge to the real client projects
• Understand campaign optimization
• Get assistance to choose your google Ads certifications
• Prepare & get Google Ads Certified for the Google Ads exam
• Stay updated with Google Ads changes
• Renew your certification the next year
• Create great content about Google Ads
• Gather customer reviews & create portfolios

Undoubtedly, Learn Digital Academy provides Career driven Courses for Professionals who have trained more than 20,000+ Digital Marketers in India & across the globe as well, and their goal is to make India Digitally Independent.

Moreover, Providing practical exposure help students to learn from their mistakes at the initial level, because marketing is all about trial & error and which makes them understand the framework of the industry expects before getting into the job of Google AdWords specialist. 

Here students can test their skills and help them to identify their SWOT and can work more in detail with optimization techniques of Google Ads.

4: What does a Google Ads Specialist do?

A Google Ads professional is a person, who has the skillset to organize & optimize an ad on SERP ( Search engine result page ) here we refer to the Google search engine, with expertise in the use and understanding of Google Ads user interface. 

A specialist is more inclined to strategize and handle digital marketing campaigns for their clients who want their business to be marketed on the internet for creating brand awareness or leads or any kind of its kind. 

Indeed, the Google ads professional plans out the best strategies suitable for the business, creates & triggers campaigns, optimizes them, and creates reports and updates on the performance of key metrics. 

They also write content for the ads like headlines & descriptions in marketing style to get a click & maximum impression by the google users & they assess if the current strategy needs a change.

The Google specialist manages profiles on Google Ads and looks over the performance of the campaigns, tracking the clicks of keyword bids, return on ads spent, and other performance metrics to optimize the ads better. 

They provide ideas for a successful return of investment (ROI) & forecast on money to be spent on upcoming month targets. As a Google Adwords specialist, you will know everything about the platform and its performance. 

Google ads are never tough easy or hard to learn, but implementing them into the client’s projects & taking out positive results is a challenge, that is on which part or where the role of a google ads specialist gets important, they enable your ad to structure for success of your campaign.

 Thus, we can say that the primary role of a Google ads specialist is working within the Google ads interface.

5 – Where do google ads experts find work?

As discussed earlier, A Google Ads Expert is a person with technical expertise in search engine marketing who plans, monitors, sets up, and manages ad campaigns in Google Ads. They are wholly devoted to guiding people to advertise their business on the google search engine.

 Google ads specialist for Digital Marketing Agencies.

Google ads specialist can start their Digital marketing agency & work with the client projects in getting good brand reach & leads.  In most of the agencies, google Adwords specialists are beginners to middle-level positions experts. The majority of specialists report to an account manager, who is in charge of designing strategy and managing the client.

Most businesses choose to work closely with an agency to manage their Google Ads campaigns. Agencies are generally more expensive than employing a full-time employee, and they can draw on their portfolio & prior ad experience with other clients to improve the performance of campaigns.

As a Freelancer.

Everyone wants to earn extra money or wanna be free & make money, hence people opt for freelancing. The work performed by a freelance Google Ads Professional is generally similar to what is expected from a Digital Marketing agency. The big differences are that the client works directly with the freelancer managing the ad campaigns. 

Freelancers can make a business go positive or negative in terms of conversions. It can be beneficial because of the direct line of contact, but it can be tricky if the freelancer works & manages multiple projects or clients and can’t deliver the work on time, & takes on extra work. A freelancer might be an expert in a particular industry or type of client as they manage a smaller portfolio of accounts.

In-house specialists.

In most countries, larger organizations have in-house google ads experts or a team which is an added advantage. They are likely to sit within the analyst, creative & marketing team, and they will have a deeper understanding of the company, the services that they offer, products that they sell, feedback from the support team & the objectives along with other marketing initiatives. 

Suggested Article: Ultimate Guide to Digital Marketing Career

Incorporating the google ads specialist in-house can lead to better outcomes than outsourcing the work to a freelancer or an agency. The big challenge is investing in HR, Most smaller and medium companies won’t have the budget to employ someone dedicated to managing Google Ads.

google ads specialist

6 – How long does it take to become a Google ad professional?

This is a tricky question, it depends on an individual’s level of research, understanding, study, involvement, tools, techniques, and hands-on practical experience. It may depend on certain factors, firstly, you should have an idea about marketing & business along with using Google Ads.

A Google ads specialist becomes an expert when he possesses the following attributes, google ads start with;

•  keyword research
• Goals selections
• Type of campaigns
• Ad structure – Campaign groups & ad copy
• Converting Landing pages
• Bidding strategies
• Campaign adjustment & optimizations
• Budgets
• Creativity
• The audience, last but not least tracking the ads and a lot more factors to determine the experts, it is really hard to conclude the period. Google Ads do constantly & rigorous changes, so one needs to keep yourself updated & stay on top of the competition.

Google ads specialist – Youtube

Earn the google ads certification from the well-known institute, gain experience attempt & clear the google ads certifications,  You will need to have a score of 80% or above on the certification assessment.

Every Google certification is important, there are no worries if you don’t pass or clear an assessment, you can revise the topics again from the institute or read some good blogs or vlogs, then you can retake it 1 day later. 

There will be a timer that will start to count down when you begin the assessment, once you clear the assessment you can apply for google ads specialist profile. 

7 – What are google partners? Is it important for a google ads specialist

Digital Marketing Agencies who manage ad accounts for their clients can join the Google Partner program. People trust you most when you have this credential. The program is designed to help support Internet Marketing agencies, similarly, there are different benefits, depending on the level you reach. 

There are levels of accomplishments in Google partner, Apart from the basic membership level, The digital marketing agency can become a ‘badged’ Google Partner or a Premier Partner. 

It is not a mandate to hold a batch for a google Adwords specialist if your looking for a job, but in the case of freelancing or agency, it is required, but not mandatory again. You can learn more about the levels of the google partner program on Google Ads Help. 

8 – Google ads specialist job description

Google ads specialist is one of the popular job profiles for digital marketing professionals, this ad platform is developed by Google, which is very useful for any advertising industry who is willing to market & advertise their product, different kinds of services provided. 

Related Article: How People Search for Products Online

Understanding the google ads platform – 

Firstly, a good Google Ads expert needs to have a good understanding of how Google Ads works and how can one implement it onto their business and marketing efforts. 

Evaluate the performance of all current Google Ads campaigns

A Google Ads professional will be able to review the Google ads performance in the existing marketing plan. This is possible by monitoring various parameters such as impressions, clicks, conversion, conversion rate & click-through rates. 

Analyze the Google Ads campaign & its Targeting

Targeting is very crucial in Google ads, as it requires the buyer persona & competitor analysis skill & data to interpret. A google ads specialist sees that the right information reaches the right user who might be a prospective customer, at the right time. 

Reading the Location, demographics, keywords searched, ads preview, device-based targeting, and more. Remarketing target audiences is one of the important components to increase the conversion rate by 3%.

Google ads specialist – best Digital Marketing Course in Bangalore

Optimize the strategy with existing campaigns

Google ads do give some recommendations to optimize better for the current campaign which helps in improving the performance. The suggestions or Recommendations that google gives might not be accurate for all kinds of businesses.

It also recommends the page look at your account’s performance history, the goals along with your campaign settings, and trends. If you have enough experience in running the campaign you can optimize the bidding & campaign manually. 

By optimizing the existing campaigns, a Google Ads specialist will tackle & achieve the best results in every possible campaign. This includes adjusting the bidding, location, landing page, targeting, keywords, and more.

Create & Launch New Campaigns

A Google Ads specialist also creates new campaigns with a single goal as per the business requirement, with the aim of maximizing results and minimizing the cost. They would create new ad campaigns with multiple ad groups & ads for best results.

Provide ideas, recommendations, suggestions & ideas

An expert also shares recommendations from the current metrics & as per his experience in this domain. Which includes the performance of ads with components like landing pages, and overall website performance. This helps businesses to get conversions from website traffic.

Analyze & share reports

Analyzing the campaign & sharing the right performance reports, which could be daily, weekly, 15 days once, or even monthly, is an essential task performed by a Google ads specialist. This will help certain clients and senior management match results.

9 – List of Google ads certifications

To become an expert or a specialist in Google ads, it is helpful to have certifications in more than one Google Ads training. It guides & gets some real examples scenarios quizzes to complete along with it, it also tests your technical knowledge. 

Throughout your career in Digital Marketing, you would be creating multiple campaigns with multiple goals & types. Finishing all the suggested Google Ads certifications will make you get the concept clear.

Now, choose the Google Ads certifications in each area of Google Ads and here we go;

• Google Ads Search Certification – Checks the basics & verifies that you know how to build a search campaign as a Google ads specialist and optimize campaigns.

• Google Shopping Ads Certification – Checks the eCommerce understanding & also verifies that you know how to set up Google ads with Google Merchant Center and how to optimize shopping campaigns.

• Google Display Ads Certification – Checks the creativity level with understanding & verifies that you know how display ads work in google network & its partner network, it assesses how to use them in a campaign.

• Google Ads Measurement Certification – Check your knowledge on how to measure & optimize campaigns using Google’s reporting tools.

• Google Ads Video Certification – Checks your video creative ideas with promotions that can be done using video campaigns, helps to know how to drive results from video campaigns.

• Google Ads Apps Certification – Check how your ideas run around in promoting an app, & how to use app campaigns to establish the marketing strategy along with achieving different marketing objectives.

10 – Building a strong google AdWords specialist resume

Writing a google ads Specialist resume is not that hard to create, if you have some good portfolio to talk about, It’s easy to find a google ads Specialist than running a Google ad. But, It’s harder to find an expert who has a good record in running successful campaigns & getting a good ROI.

Top 7 sections for your Google ads Specialist resume:

Resume Header

Your Work Experience

Your Skills ( Add technical skills )

Google & other Certifications

Education Qualification

Goals & Achievements

Projects & portfolio

Google ads specialist

Conclusion

There are virtually thousands of businesses wanting or trying to get their business online & improve sales. If you are focused on building a career as a google ads specialist then this is the right time to start, as of now most businesses purely depend on digital marketing.

Let us gather the knowledge practically & communicate more value, experience, credibility, positive portfolios, and social presence. 

As I said before one of the best ways to become a google ads specialist is through the google Ad certification–it’s an instant form of increasing your resume weightage & credibility.

It will help you in getting more clients and stand ahead in Google Ads companies. As a google ads specialist, It will also give you all the potential skills that you need to run your Ads campaigns.

I am concluding by saying that, becoming a google ads specialist is not that tough, however, it isn’t for everyone. 

Learn & update your skills practically, focus more on supporting tools, techniques, take up google recommendations & certification, optimization is the art of Google ads as a google ads specialist. 
Find the best Google AdWords learning center – visit learn digital academy website

SEM means search engine marketing. This is the practice of increasing both the quality and quantity of traffic on the site and the impact of your brand through unpaid (also known as “organic”) search results.

SEM is as much about people as it is about search engines themselves. It’s on knowing and understanding what one may search for online, like example the answers and the answers they are seeking, the words such as which they’re using, and the type of content they wish to browse and get information. Search engine marketing helps in Search Intent. Through the help of search engine marketing, one can easily target the consumers based on their search intent. For example, through search engine marketing one can know how someone is actually achieving the target through the search.

Understanding the term “people’s intent/search” is important so that you can properly manage your messaging, calls to action, and landing pages. It’s important for brands to focus on search engine marketing so that they can see both immediate and long-term results, analyze this data for better understanding and, in turn, turn visitors into customers. Search engine marketing plays an important role in letting you choose the most accurate and engaging keywords for your web page.

Search engine marketing can increase brand awareness although SEM is often seen as a marketing channel with a lower funnel, it can also maintain brand awareness.

According to Google search advertising, it can increase brand recognition by 80%, even if the recipient clicks, brand names are clearly visible at the top of the page, and users can still read or recognize the product, brand name in the URL, and also see the ad. Search engines may also notice when ads contain keywords and search terms of a competitor’s brand, as the brain tends to compare things that are also listed nearby. Search engine Marketing is also available even for small businesses. One of the biggest problems with paid search advertising is the cost of brands, and agency customers often think that the cost of search marketing will be profitable, however, as Google shows, for example, if managed properly, this should double the business that it invests in AdWords. Search engine marketing is now available for small accounts, which is great for serving SMBS, and multi-location franchises allow you to set a budget among many location-based campaigns. Search engine marketing is great for local marketing, as it is one of the important tools to drive website visits and get more deals for almost any budget.

In other words, when people search the Internet for information such as business services or fool delivery in Montreal, local marketers make inquiries and get in touch with company ads and search engine ads. It is about creating actual walking at a local store. Search engine marketing leads to more qualified leaders, but that’s not all related to traffic generation. Search engine marketing leads to more qualified leaders, but that’s not all related to traffic generation. One of the biggest advantages of search ads is the ability to drive the right traffic. You can’t always control who sees your regular search results, but with SEM you can create your own audience that is more likely to see and interact with your ads than a regular search engine. Search engine advertising on the PPC platform allows you to target specific demographics, as well as visitors anywhere in the sales funnel, which means that the traffic you receive from paid ads will be more likely than the traffic received from organic SEO.

Competitive analysis tools will also help you track keywords and analyze other valuable information that will improve your marketing campaigns and help drive more traffic. SEM is actually a diverse channel in itself when it comes to advertising options; SEM is not as limited as you might think.

Text ads are the most popular, but there are several types of ads that you can create depending on your budget, goals, and audience, including:

• AdWords (Google’s online offer for PPC) and Bing (Microsoft’s online offer for PPC)
• Display ads: banners at the top, sides or bottom of the site or search engine
• Ads retargeting: ads displayed on other sites based on a user’s previous searches.
• Call tracking: ads are targeted or redirected to those who called a specific number, usually displayed in search ads.

Search Engine Marketing Gives The Most Flexibility The biggest advantage of search engine marketing is that it provides the flexibility of your campaigns like no other channel (outside of the display). The ads can also be customized by their own types and by providing the location. Advertising budgets can be small or as large as necessary to achieve maximum results. Even the search engine that displays ads can be set up differently to create the perfect cross-publishing marketing campaign. For brands and their customers, there is no single solution suitable for everyone, so it is clear that there should not be a single solution for marketing for everyone.

SEM provides this flexibility by providing more options for campaign targeting and subsequent success. Search engine marketing is one of the few online marketing channels that, if properly configured, can continue to pay dividends over time. If you provide a substantial part of the content that deserves to be ranked for the right keywords, your traffic may increase over time, while advertising needs constant funding to direct traffic to your site. Optimizing your site will help provide better information to search engines so that your content can be properly indexed and displayed in search results. Search engine marketing provides people in the right place at the right time. Almost half of the world population is now been transformed into online. Over 94% of online experiences start in context to search engines. Search engines drive more traffic to sites than any other source. It doesn’t matter what product or service you have. With just a few rare exceptions, their journey begins online.

Being visible in search results means being where customers are. This is also the perfect time to earn a new customer. People use search engines because they are looking for something. Being the one who delivers it will help you create a trusted bank account with this person. Even if this click does not lead to an immediate sale, it is a point of contact that encourages a person to become a paying customer. Search engine marketing is trying to achieve the main goal. Search engine marketing allows you to really focus on your target customers the way you could never have with traditional marketing. Search engine marketing helps in direct response marketing.

Typically, direct-response marketing (DRM) is typically a traditional sales technique, such as advertising or mail order, and invites an audience to complete an action. DRM and SEM work in some way in a similar way. Thus, DRM also encourages the public to take some actions that will have a positive impact on leadership formation. When searching for any products or services, each consumer uses a search engine to get information, just as wise people today are very dependent on the Internet not only on a computer but also on their personal mobile phones and tablets. Thus, whenever a consumer tries to find any products or services, they get help through search engine marketing. With this approach, businesses now have the opportunity to target consumers based on what they are looking for so that they can move their brand forward and generate awareness and traffic to their website.

Conclusion:

These are the reasons why someone may need or demand search engine marketing. Search engine marketing will help you improve your presence in search engines. So your potential customers can find out about you, and the amazing thing is that search engine marketing will also help you increase your return on investment. In addition, search marketing brings brands to the top of search results; it can provide visual Google Shopping campaigns and campaigns based on calls, great for local marketing and mobile users. This provides flexibility for advertisers and may even help inform other marketing channels.

Want to be an expert in search engine marketing career? Join our digital marketing training institutes in Bangalore. Join our course and get Depth Knowledge on Google Ads – Search, Display, Shopping, Video, and Mobile Advertising.

The importance and use of social media are used extensively. Decision making and tourism procedures and management are widely deliberated. The importance of social media is high for tourism competitiveness. Slow development is made by the industry in responding to business opportunities by social media. The online world is rapidly growing and some companies may embrace new technologies due to the pressure to be digital but are not thinking about what it means to the business in a fundamental environment. Theoretically, the increasing significance and attention of social media in tourism was created as the growing number of articles was found over the past years.

There are some challenges of intellectual assets and data control for the development and circulation of social-media-sources-involved, the miracle of social networking and the expansion of social media, web-based and mobile technologies that turn text communications into an active dialog, has been the most dramatic development in the information age over recent years. Resident Journalists, individuals who tweet opinions and comments on the internet for others to see, need to be mindful that they could be subject to claims.
Social media, consumers, tourism, and communication internet and New Consumer Habits in the Tourism Sector One of the habits that are increasingly growing in our society, which was essentially impossible years ago, is purchasing over the Internet and, remarkably, services related to Tourism and Relaxation are those that are the most demanded. Surveys showed that while on the Internet, buyers buy tickets plane, train, boat, bus, some purchase hosting services, and other services related to vacation and spare time activities. the areas related to Tourism and Vacation are no strangers to the Internet, but on the contrary, they are one of the fastest sectors that have adapted their distribution channels and information to users who increasingly use the network.

There is rapid growth and association of Internet use when planning holidays, especially in major tourist source markets. Internet accounts for more amenities for the user in the process of establishing and purchasing your holiday. Tourists can avoid mediators and contact hotels directly through the Internet. Besides, travel agents have also adapted and use the network as a marketing channel through its Web pages. In this sense, it is important to note that, under using the Internet, visitors do not arrive in South Africa without reservation, but the network opens a wide range of facilities for tourists to manage their bookings. The Internet is playing an increasingly important role in the value chain of tourism.

The Internet is a complex platform and consumers, companies, and organizations need to adapt and recycle continuously. The Web model currently in operation has nothing to do with the one that existed five years ago. Five years from now we’ll probably see one that doesn’t have much to do with the present one. We distinguished a change in the Internet model, where the user becomes more noticeable, especially in tourism, where they can conceive and organize their vacations. However, in recent years there have been several tools, such as blogs, YouTube, or different social networks that have a common feature: the socialization and active sharing of users who are part of them. That is, by using these tools users share, choose, and modify the information that most interests them, communicate, socialize, and participate in a conversation that takes place on the Internet. These tools, independently, have developed the existing Internet model, a vertical one, Social Media Applications in Communication, it is important to recognize that social media is first and primary a social platform.

Travel firms need to recognize how their primary customer is using the tools and adapt their marketing to match their consumer needs. In the area of social media, a shift in the communication approach of companies has arisen, away from pushing things out toward inviting consumers to put things into companies to create a fully interactive and mutually beneficial relationship. Since customer appointment is critical to mutual message via social media and because of the lack of communication, anything can affect the eventual success of social media that is used. In the business services field, as solving business problems often requires collaboration and communication among people, social media can help businesses communicate and gather customer input on future approaches and products. Starbucks is a sample where Starbucks customers can suggest ideas: “You know better than anyone else what you want from Starbucks. So tell us. What’s your Starbucks Idea? Innovative or simple – we want to hear it. Share your ideas, tell us what you think of other people’s ideas, and join the discussion. We’re here, and we’re ready to make ideas happen. Let’s get started. By communicating with customers through different social media applications, the purposes or companies could gain insights relating to their competitive advantage and customer perfection.

With social media can not only tourism suppliers achieve a better understanding of what consumers want and how they perceive their companies, customers‟ comments and opinions can also highlight parts of improvement and empower suppliers to protect their brand and images. Impacts on Tourism Culture and Knowledge Social media is changing the global tourism culture. Common themes have arisen from social media research, such as conceptualization of connection and interruption, the impact of technologies on the traditional physical spaces of tourist‟ social communication, and the increasing flexibility between “tourists” and “non-tourists” experiences. The environment of tourism is going to change through the influence of social media. Social media use can also contribute to tourism knowledge creation. Online networking positively donates to information sharing, knowledge creation, and idea generation capabilities of peer-to-peer practical communities. Social media also becomes a useful research tool when conducting academic studies on tourism-related issues. Using social media in tourism education is also an emerging topic, because the main users of social media on Facebook, are, for example, students. Intellectual Property and Data Control There are some challenges of intellectual property and data control for the development and dissemination of social media-sources-involved.

 The phenomenon of social networking and the development of social media has been the most dramatic development in the information age over recent years. Employees should thus be educated in their duties to protect information in whatever media. It is suggested that this is protected in letters of employment and induction training of all new employees involved by counselors. It is also necessary that the terms governing the employment of existing employees and the education of existing employees are also reviewed and addressed accordingly. To optimize the use of social media it must be used responsibly and adhere to the professional obligations mandated by relevant regulatory bodies and the ethics that legality encourages and expects from its employees, users of its information, and its information systems. The question we should be raising is “What are the legal implications from a professional perspective when using social media? “Social media is neither great nor useless, but how it is used is its meaning. Furthermore, it does not turn responsible and professional actions into anything unethical or immoral.

The law on social media is the law that regulates any conversation that takes place over. If a person/ company publishes data” including comments on Tweets, Retweets, or even the presenting of comments on one’s Facebook page” you are subject to the same laws that would apply to the traditional media. This means that your content on your Facebook Profile – including your Tweets and Re-Tweets – is subject to criminal law. Freedom of presence is a fundamental right but it is not limitless as far as freedom of expression on the internet is disturbed. If your speech oversteps on the rights of another, disturbs copyright, or constitutes hate speech, then your freedom is legally limited.

 Citizen Journalists need to be aware that they could be subject to lawsuits. Whether an individual ‘citizen journalist’ or ‘traditional’ journalist publishes information that could be deemed insulting to either an individual, company or brand, it seems that one could certainly be liable for an offence for unsupported negative comments. Conclusion Competitiveness in the field of tourism research can be defined as “the ability of a journey’s end or business to create and participate value-added products that enable local resources to sustain and maintain its market position over its competitors”. There is a new paradigm of competitiveness. It is believed that innovation is a key factor for business success and, eventually, for the growth of national economies. Traditionally, there was the idea that the tourism sector, as the service sector was a sector that developed little advanced activity and applied innovations produced by the manufacturing sector. However, in recent years there is increasing evidence that the service sector plays an important role in the use and generation of innovations, but innovation in this sector has specific characteristics.

The literature review confirms the importance of clusters in economic development, contributing positively to the innovation process, facilitating relationships with other companies and institutions to better meet consumer needs, channeling knowledge, and information. Today it is universally approved that information Technology has revolutionized communications and tourism, among others. The role of the user in Tourism 2.0 is clear, through interaction and direct contribution to the environment. There are already many social networks aimed at sharing experiences, photos, and rating the quality of services received in different areas of the tourism industry. Research into social media in tourism might find new interests in four main directions: community engagement and communication, complete marketing strategies, differentiated purpose management, and the legal and ethical issues arising from using social media in tourism.

Want to become a social media marketer? Go and check out our social media marketing course syllabus and fee structure. We have the best Social media courses in Bangalore at affordable fees.

  With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact.  This has changed how people engage with brands and do business on a massive scale. As organizations work to remain relevant for their target customers throughout this pandemic, maintaining a strong digital presence through SEO and content marketing will be one of the most important steps they take. As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and e-commerce have become more important than ever. Customers are increasingly shifting their buying activity towards only options and brands need to be present for these consumers.

SEO AND AdWords:

SEO stands for search engine optimization. It is the process of getting traffic from the free, organic, editorial, or natural search results on search engines. It is the art of ranking high on a search engine in the unpaid section, also known as the organic listing. Search engine optimization is the process of optimizing your online content so that a search engine likes to show it as a top result for searches of certain keywords. All major search engines such as Google and Bing have primary search results, where web pages and other content such as videos, images, or local listing are shown and ranked based on what the search considers most relevant to users.

SEO making certain changes to your website design and content that make your site more attractive to a search engine. The search engine will display your website as a top result on the search engine result page. Search engines want to provide the best service for their users. This means delivering results on the search engine pages that are not only high quality but also relevant to what the searcher is looking for.

Google ads are Google’s online advertising program. Through Google Ads, you can create online ads to reach people exactly when they’re interested in the product and services that you offer. Google ads are a product or service, raise awareness, and increase traffic to your website. Google ads accounts are managed online, so you can create and change your ad campaign at any time, including your ad text, settings, and budget. There is no minimum spending commitment, and you set and control your own budget. You choose where your ad appears, set a budget that’s comfortable for you, and easily measure the impact of your ad.

Important of SEO during the lockdown:

The emergence of COVID 19 over the past few months has thrown many businesses into a state of turmoil and uncertainty. Unlike other global issues, such as recessions, businesses of all sizes and industries are affected by this virus in one way or another, as economies all over the world struggle. Marketing, just like other business practices,  needs to be adjusted in order to survive throughout the coronavirus crisis. Online marketing is likely to be the only way in which you can realistically reach customer, as entire countries go into lockdown, and this form of marketing also has a benefit thanks to more people being stuck at home, and thus on the internet more often.

• Maintain Website User-friendly: During the lockdown period, people will be online almost every day, and they will still be browsing to your business website. This means that you need to maintain the user-friendliness of it, such as ensuring the user journey is clean and uncluttered, that relevant content is front and center,and that everything is optimized.
• Using SEO during a crisis can be done to uphold your search engine results, especially if you focus on the right keyword during this period
• Brand awareness and organic search results are often linked to one another, and using search engine optimization can help you to build and maintain both.

Consumers are turning to online markets to address their needs, which means that thriving organizations will be those ready to meet them with an excellent online experience and engaging content. Brand should also note that much of this growth has occurred on mobile devices, as smartphones and tablets have seen an incredible 50% growth in usage. Therefore, brands should focus on creating high-quality content and digital experiences that will engage customers through mobile devices. As consumers turn to online resources to conduct their shopping, brands will want to create targeted content to attract new potential users and customers to their site. As you engage with your customers, learn more about their interests and concerns during this time of social distancing and isolation.

As customers are stuck inside, working from home and unable to go about their typical lives, use your content to help them think about the future and begin to plan for what they will do when this pandemic ends. To maintain a strong presence with your customers you will also need to think about how to engage them across multiple channels, including organic, paid, and email.

Users are shifting to online shopping more and more since this all began. Everyone is at home searching on their phones for the products they need. During the lockdown period, digital media in the form of online news and websites will have plenty of readers, even far more than newspapers and other print media. Hence, businesses need to produce relevant and customer-centric articles and blogs to keep consumers engaged. In the age of instant messaging and online conversations,  live campaigning is important for maintaining a healthy relationship between companies and their customers.  Online campaigning is an essential tool for customer engagements during the lockdown period when people are in their homes, you can organize a campaign and attract many audiences.  Likewise, there are many features that you can use to promote your business online. The government as well as other private players are using this platform to educate and aware people of the development of the COVID-19.

Coronavirus has socially distanced people but social media has brought the community even more closer. This refers to using online marketing tools, such as Google AdWords campaign and SEO practice in order to keep your brand in the public eye and offering a way to reach customers and build your brand personality.

Want to build a career in digital marketing? Check out the list of courses we have in digital marketing. Enroll in our Digital marketing training courses in Bangalore Marathahalli.

  Website traffic is called the “lifeblood of small businesses” by HuffPost. The goal is to convert people into customers. If you have to make sales and get customers, you have to attract people to your site. So website traffic is important, and getting traffic to your website for free is pretty simple.

We have many ways to get website traffic for free! The few ways and tips to get free traffic are as below:

1. Organic SEO (Search Engine Optimization)

a. On-Page SEO:

Learn the distinctions about SEO, to get in the right type of traffic delivery strategies. If you have knowledge of SEO, you can exactly boost your results without twisting or breaking the rules. For a better understanding, you can find a good course about SEO.

b. New Keywords:

The new keyword is about researching and approaching with a keyword strategy. Keyword research is not about finding one high volume keyword and ranking for that alone, it is about using a variety of terms that are related to your product and industry. So, keyword research can develop your on-page SEO and correct optimization to your website content. Using tools like Google Keyword Planner can help you research keyword volume and difficulty.

c. Long-Tail Keywords:

Optimize your content with Long-Tail Keywords once you got your high-intent keyword covered. Don’t try the most popular parent keywords in your industry. For example, don’t use “business ideas” – it’s a highly competitive keyword means top-level keyword, which is difficult for a new website to rank. In its place, use “most profitable business ideas 2020”, Long tail keywords like this have a lower volume and not as competitive.

d. Competitor Keywords:

You might build on competitor keywords by looking into their content and keyword strategies if you don’t have any ideas. Features like Ahrefs’ “Content Gap” analysis will help find your competitor’s keywords, which they are ranking for and you are not.

e. Guest Posts:

Guest posting can drive traffic to your website by helping you both land backlinks and strengthen your backlink profile. Backlink means the links that lead to your site. You can use guest posting as a more proactive way to boost your backlink profile. Remember that some websites have guest post submission guidelines to be followed. So, if you want to land a link follow each website’s guidelines carefully.

f. Natural Link Building:

The most honest way to link building is by creating valuable content in which people would want to link. It will happen when other bloggers and web owners from your niche link to your content on their own.

2. Social Media

a. Facebook Page:

Social media remains one of the best ways to drive traffic organically. A strong online presence on Facebook can be done by creating a Facebook page and also by building a community on Facebook. According to EarnedLinks.com, “social sharing can boost website links by up to 245% over the course of a year”. So, create a Facebook page by using native Facebook videos, add compelling images, and share your blog content by adding visual elements that drive more engagement!

b. YouTube Channel:

YouTube is an excellent resource for getting free organic traffic to your website. YouTube can be considered as the second most popular search engine and gaining exposure on it could be huge. Since you will be using YouTube to boost traffic to your site, and not as a primary source of income. You need to think about very effective video content types that will suit your needs best. Generally, we outlined a few video content types below:

• Customer testimonials

• How-to and tutorial videos

• On-demand product demonstration videos

• Event videos

YouTube videos can be easily shortened to use as native videos on Facebook and Instagram or embedded in a blog post on your website.

c. Go Live:

Live videos can be used to get more brand exposure and are most effective for sharing company news, promoting upcoming events and product launches. Statistics prove that 80% of users like to watch live video than read a blog post. Using live videos give you the opportunity to attract audience attention.

d. Instagram:

Instagram is a very popular platform for sharing photos and connecting with others from around the world. Many people have built businesses by using only Instagram as their main technique for driving traffic to their website. Statistics also show that brands on Instagram are getting 10x higher engagement rates than on Facebook.

e. Influencers:

You can look for Micro-Influencers than the big following influencers for an organic promotion of your brand. Micro-influencers might have a smaller audience but they tend to have higher engagement rates. You can find individuals whose brand persona aligns with your brand image.

f. Twitter:

Twitter has a lot of opportunities to drive traffic and it’s crucial to use niche-specific hashtags and also create your own hashtags as well. But the key thing on Twitter is to address your target audience specifically. Also, don’t forget to sneak compelling visuals in your tweets. According to Buffer, tweets that have visuals receive 1.5x more shares.

g. LinkedIn:

LinkedIn is specifically created for a business networking platform, it works exceptionally well for B2B businesses. You make sure to have a LinkedIn share button on your posts and by using LinkedIn email send an email of your website content directly to your connections. Also, don’t forget to comment on other channel’s posts and always engage with your network! The more chances you’ll get to connect with your LinkedIn community when you are more engaging.

3. Emails and Newsletters:

Email marketing is one of a great way to drive traffic to your website or blog, and also to promote offers. If you have difficulty in managing your email marketing campaigns, we recommend you to use one of the quality email marketing tools available out there.

 

4. Content Marketing:

a. Create Content:

Content is king. You create limitless and better content on your website or blog, the more engaged your visitors will be. The visitors will share your content and help you to promote your website on autopilot. The key thing of great content is to think about the value it provides. It’s always a good idea to add a video to your website content, these visual elements have the possibility to make your content more shareable.

b. Create Infographics:

Eye-catching infographics can increase website traffic with every solid piece of content that’s both educational and entertaining. However, if you can build a great infographic that many people will link to their websites that publish content in the same niche and they are easily shareable.

c. Produce Video Content:

Visuals are the most influential factor for the customers in their purchasing decisions. Statistics show that marketers who use video grew revenue 49% faster than those who don’t.

d. Interview Leaders In The Industry:

Contact industry leaders by sending emails in your niche on social media and request an interview with them. Prepare thought-provoking questions and publish this content on your website.The best part is that the industry leaders will likely share their interviews with their audience too.

e. Add Social Share Buttons:

Adding social sharing buttons to your website doesn’t cost you anything, it will only increase your actual ranking factors in search engines. Not adding buttons to your website means you are missing out on a huge opportunity to increase organic traffic.

f. Write Knowledge Base Articles:

Readers love genuinely helpful pillar and an easy-to-navigate knowledge base articles. It’s great for site structure, readers, and to link as a relevant resource in guest posting. Article length is also important for your website to rank in multiple search results.

g. Keep Your Content Up-To-Date:

If you want to remain a relevant player in your niche – upgrade old content. Look at ways you can update outdated content on your site to drive more traffic through visibility on multiple search engines. Here are some great ways to upgrade outdated content:

• Add media – images, infographics, videos

• Remove obsolete information

• Back up your content with more external sources

• Interlink with newer content to boost your site’s structure

5. Engaging with Communities

a. Participate In Forums:

Reach out to your community, where professionals in your niche have discussions and share valuable insights in forums like Quora, Reddit or Yahoo Answers, or maybe other digital forums. Not to use forums only for the promotion of your products, instead, take part in discussions and add valuable content. This way the relationships can be built with professionals in your niche and in time, they will get interested in your business.

b. Participate In Quora:

Quora is a great medium for driving traffic to your website. It’s the best forum to find how customers experience services and react to the products or businesses in your industry. Link the right keywords to anchor content on your website or blog. Answer questions on this platform and ensure that your answers are detailed and knowledgeable.  This type of information can help you learn how you can improve your products and services. In time, you can build a loyal community that will be interested in your website’s products and services.

c. Promote Your Content In Reddit:

Reddit is one of a great way to drive traffic to your website. Millions of readers in this platform want to get in-depth, valuable, and helpful content, not short and basic content. The domain is extremely popular, making any link from the site extremely useful for boosting your visibility across the web. So, do research on your subreddit and find out what type of posts are popular. So, post only your best content.

d. Share Images On Pinterest:

Pinterest functions exactly the same as other social media platforms, posting regularly is the key to success. Repurposing appealing product images, custom visuals, and creating boards with your industry keywords can get you more traffic.

e. Develop SlideShare Presentations:

SlideShare is a platform used to deliver powerful PowerPoint presentations, which will ultimately increase your visibility. If your presentations go viral on this platform and that presentation links to your website, this will easily drive a large amount of traffic for free.

f. Create Free Webinars:

Free webinars offer a great platform for driving traffic to your website. You can systematize your sales presentation with webinar platforms while also directing viewers to your site and its content.

6. Optimizing Your Website

a. Focus on Mobile Usability:

You need to ensure that your website is mobile-friendly because research shows that 70% of website traffic happens on a mobile device. More people are using mobile devices to access the web and is no longer done solely on desktops. So, make sure your website is responsive on all devices and also make sure that your website posts and content are AMP-specification!

b. Speed Up Your Website:

Content-Delivery Networks (CDNs) are a great way of speeding up page delivery. Having a fast website translates to good user experience if it takes more than 3 seconds to load the visitors are likely to leave your website. So, what you can always do is to speed test your site, pick a good hosting provider, and reduce image size.

c. Optimize Your CTR (Click through rate):

Your CTR (Click-Through Rate) is one of your most important metrics, you can:

• Include keywords in your title tag, URL, and meta description

• Keep them all within the character limit using a tool

• Use power words

• Write compelling titles

d. Examine Analytics Data:

Analytics tools such as Google Analytics will allow you to track and also help you in making data-driven decisions to improve your website. This below points can give you incredible insights into your audience and much more:

• How and where your content is being shared

• Mobile traffic

• Most visited pages

• Referrals

• Organic keywords

e. Research Your Competitors:

You need to do research about what your competitors are using! This generally works for a business to find successful examples of their business model of the same industry.

• What’s their content strategy?

• What keywords do they keep using in PPC?

• Who are they collaborating with?

That’s always going to be the knowledge that’s most relevant to you.

Conclusion: At the end of the day, there’s no general rule for every type of business. Some of the above-mentioned ways to get free website traffic will work for you, some of them won’t. Finally, it’s up to you to track your results, keep an eye on your analytics, and determine where most of your traffic comes from. Know More about in Best digital marketing institute in Bangalore.

Are you looking out for more sales or leads? Are you promoting a product or a service? Looking out to increase brand awareness or conversions?

What’s your goal? Define it.. Once you define your goal Google will help you achieve it through its Search Campaign. By using Search Campaigns on Google Ads, you catapult your business to the top of a person’s Google search results when they search for a product or service in your business area.

OR

When you advertise on the Google Search Network, your ad can show near search results when someone searches with terms related to one of your keywords.

Here let me show you how it’s done. Creation of Search Campaign.

Step1:  First login to Google Ads account:

Navigate through your dashboard on left side to click on campaign. Click + to create a new campaign.

Step 2: Select the goal/objective of the campaign:

Which one to opt for?

Sales – if you want people to buy your products

Leads – if you require more number of leads or sign-ups

Website Traffic – if you require he traffic landing to your website or a particular webpage

Product and brand consideration – If you want to showcase your products and grab the attraction of a person towards your brand

Brand awareness and reach – if you want to create the reach to a huge audience and create awareness about your brand, product or service

App promotion – if you want more app download and users.

In many of the cases, advertisers look forward to generating leads from website traffic. Define your campaign objective, so that you can accurately track your return on investment (ROI)

Step 3: Search Campaign is created to serve the purpose where a customer is searching for your brand, product, or service.

Step 4: Naming of campaign is very much important so campaigns can be easily distinguished.

Step 5: In Google ad display network, your search ad will reach out to a huge audience on Google partner websites as well on YouTube.

Whereas in Google ad search network, the ad will trigger only on Google SERP when searched for your brand, product, or service by a personal.

The studies for Google ad display network shows that,

90% lower click rate (CTR), 25% higher click rate (CPC), 40% lower conversion rate.
Conclusion: Turn the Display network off while creating a search campaign.

Step 6: It’s a great practice to set a start and end date for a campaign. Otherwise, the campaign will remain inactive state and actively triggers until manually paused. Due to which there are chances of higher budget spend than the budget allocated.

Step 7 – Select the appropriate target location for the campaign. The locations where your business is operating. For example, if you’re running a restaurant, where your targeting people in and around 5Km radius from your restaurant or you’re into an E-commerce business where you serving a particular state or a city.Should you use People in, or who show interest in your targeted location every time?

It is suitable only where you promoting your product or service globally. The option is not suitable for you if your serving a specific location, for example, if someone who lives in Bangalore and recently moved to Mumbai but still he will be able to see your ad. Serving ad to a person who has moved to Mumbai when your product or service is available to only people who are in Bangalore leads to wastage of budget. But still, you got an option to exclude the locations where you’re not willing to serve the ads. Should you use People in, or regularly in your targeted location? Selecting this option leads to advertising the right set of people who are in your targeted location. Should you use People Searching for your targeted location?

Selecting this option will lead to a showing of ad to the person who is located in Delhi and searching for your targeted location in Google. In case, if the searcher doesn’t specify the location, then Google system uses their physical location for targeting.

What happened if you use people in or who show interest in, excluded locations? By selecting this option, Google will not serve your ads to the audience located in your exclusion list or to the person who showed interest in your excluded area. What happened if you use people in excluded locations? This is blocks the ad serving to people who are located in your excluded area.

Step 8 – If your ad is written in English, you should only target English-speaking users. If you have multiple versions of your ad, with different languages, you can change the language targeting for each one accordingly.

Step 9 – Set a budget

Budget is based on the following factors:

• Keywords CPC
• Campaign targeting

Calculation of daily budget for the campaign is as follows:

Daily Budget = Monthly Budget / Number of days in the month

Step 10: Selecting a bid strategy for a campaign is as important as selecting the objective or goal for your campaign. An automatic bid strategy is good for the newcomers, as it helps them manage a daily budget effectively and efficiently. Automatic bid strategy such as Maximize clicks, conversions, impression share. At the point when you start offering, you can set your concentration from the accompanying angles such as:

Ad schedule: Setting up the particular days and hours according to the customer’s activities on Google or as per your business operations.

Step 11 – Ad Extensions: Use ad extensions to provide additional information about your products and services.

• Sitelink Extension: Links that take the users directly to the specific webpage on your website.
• Callout Extension: It’s an additional descriptive text to the description in a standard text ad.
• Message Extension: Displaying a CTA button that drives the user to message the business.
• Call Extension: Displaying business numbers to encourage the people to give a call for any enquire or leads.
• Structured snippet: Highlighting specific products or services to attract and engage the customer.
• App Extension: Encouraging the user to download the app.
• Lead Form Extension: This is newest feature added into Google Ads, where the user can signup directly without landing into the website or a specific webpage on your website.
• Promotion Extension: As the name itself says, promoting your best deals to engage the customer and improve the sales.
• Price Extension: Displaying the prices for different products or services or categories.
• Location Extension: Helping people find your business location through Google Maps. Location extension plays a very important role in such a business where the customers walk in is the motive.

Step 12: Naming of the Adgroup

Step 13: Insert the previously selected keywords with relevant match types.

1. Broad Match: For example, if your keyword is a shoe, your ads how to serve the users searching for sports shoes, casual shoes, formal shoes.

As the name itself suggests, a broad match targets the wider market audience. It also allows misspellings and synonyms to trigger your ads. It’s a default match type in Google Ads.

1. Phrase Match – For example, if your keyword is a formal shoe, your ads get triggered to search quires such as best formal shoes online, men’s formal shoes.

Phrase match triggers the ad only of the prefix or suffix is been added to the keyword. Phrase match is represented in “Keyword”

1. Exact Match – For example, if your keyword is best formal shoe for men, the ads only and only get triggered when a user searches for best formal shoe for men.

Exact match is represented in [Keyword]

1. Broad Match Modifier – For example, if your keyword is best men shoe, the ads trigger if the user searches for best shoes for men, best shoes for men online, best women shoes.

Broad Match Modifier is represented by + symbol before every word in a keyword: +best +men +shoe.

Step 14 – Creation of Ad copy

Let’s take a look into the creation of Ad copy:

Heading: This is most observed part of your ad. In the standard extended ad (ETA) you have three headlines, each limited to 30 characters.

Description: Description is where the information about the product or service is been highlighted. It includes the call to action to encourage the user to take the action such as by adding “Buy Now”, “Shop Now”, “Learn More”. A call to action (CTA) impacts the buyer’s decision making.

Final URL – Final URL is also known as Landing URL or Destination URL. Basically it the webpage URL where the user going to visit or land after clicking the ad.

Display Path – It’s displayed below the heading’s and above the description. This path doesn’t have to match to the exact as Final URL.

Example: Final URL may be “https://www.xyz.com/formal-shoe/black” but the display URL or path can be just “https://www.xyz.com”

Ad URL Option: Perhaps you’re already using an external analytics system to track key metrics like mobile clicks. You can set up tracking within Google Ads with the different URL options.

Step 15 – Confirmation

Once everything is checked and confirm, click on continue to campaign to run campaign successfully.

Conclusion: Short 15 steps and straightforward steps to create a search campaign in Google ads.

Google Ads is as easy as an apple pie, but you must be ready to monitor and optimize the campaign on a continuous basis.

Now log in to your Google Ad account and create your first search campaign. All the best.

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Investing in next generation of measurement on Youtube:

 As you know the advertisers will spend a lot of money on advertising on Youtube promotion. In order to measure the effectiveness of campaign we need tools to measure the campaign performance. Generally, the advertisers use Pixel to track the performance of the video views by the users. Through pixels, we can track the report to the users who have seen the video in different ways ie, desktop, mobile apps, Youtube channel, video sites, etc. As we know Youtube is the 2nd largest search engine in the world generally 3 billion searches per month and 100 hours of videos are uploaded every month. While more than 70% of the users spend time on watching the videos on Mobile devices.

 So Recently Google has released an update called Ads Data Hub to that allows the advertisers to understand how their campaign is performing across through screens, mobile apps, google ads platforms, including youtube, google ads, display, and video campaigns.

A Safe Approach to Manage Ad frequency:

As we have seen the ads while browsing the website, some of the users use extensions to block the ad copies by this advertisers may loose to show the ads to the users and publishers will get less revenue. So recently Google has given an update by using a machine learning to manage ad frequency by respecting the users’ privacy when 3rd party cookies are missing.

Using traffic patterns where a third-party cookie is available, and analyzing them at an aggregated level across Google Ad Manager publishers, we can create models to predict traffic patterns when a third-party cookie isn’t present. This allows us to estimate how likely it is for users to visit different publishers who are serving the same ads through Google Ad Manager. Then, when there is no third-party cookie present, we’re able to optimize how often those ads should be shown to users.

Since we aggregate all user data before applying our machine learning models, no user-level information is shared across websites. Instead, this feature relies on a publisher’s first-party data to inform the ad experience for its own site visitors. It’s an approach to managing ad frequency that’s more privacy safe than workarounds such as fingerprinting, which rely on user-level signals like IP address because it respects a user’s choice to opt-out of third-party tracking.

The Google Ads auction time bidding comes to Search Ads 360:

Smart bidding in google ads uses machine learning to sets an auction time bidding to improve the performance. Reaching more customers and make them convert and decrease the cost per conversion rate. Generally, it is available on Search campaigns and it also available on the beta version of shopping campaign.

Responsive Search ads are available to all advertisers along with new tool:

A recent update on Google Ads uses Machine Learning technology to deliver relevant messages to the customers. Responsive search ads are available to all advertisers on all platforms, all languages, Google Ads Editor, API, and Mobile App.

They introduced two tools :

• Performance Column: Used to identify which creative assets are driving results in high volume ad groups.
• Ad variation: Responsive search ads now allow to test your ad copies. Which ad copies are performing better than the other.

Understand Conversion by time in Google Ads :

Conversion means any action taken by the user on the website which provides value to the business.

Ex: Form filling, sign-up, purchase a product, etc

You can report conversion and conversions value at the same time by using the conversion time column in google ads dashboard. This will help you to get accurate metrics like cost per conversation or return on ad spend. Because return on ad spends depends upon time of click.

Reach your ideal Customers on Google search: 

Now we can reach the right audience on Google search who are exploring the product and services. In Google Ads, they are adding Affinity Audience and seasonal events in-market audience segments.

Affinity audience: helps the people to create awareness and drive consideration to the people who are showing interest in products and services.

In-market audience: This is the right way to reach to the customers who are searching for our product and services and comparing with other product and services.

Turn browsers into buyers by the user-generated images in product reviews :

Generally, the users before purchasing a product will do research on google they will check product reviews etc. Recently an update was they introduced user-generated images on product reviews on google shopping.

Filters are now available on the overview page of google ads dashboard:

On the overview page of Google Ads account, we can see the summary of account performance. we can filter the overview page by device, campaign, campaign type, campaign status, ad group, and ad group status.

Manage multiple accounts more easily by using the account map:

First of all, you should have a google ads manager account and also should have an account in AdSense.

Reach more of the right customers using broad match modifiers and phrase match keywords.

Broad match modifier keywords match the queries that include the same words as keyword or their close variants. Broad match modifier includes the misspellings, singular, plural, stemming’s, abbreviation.

We will get more relevant traffic.

Google has been replacing the target search page location and Outranking share to Target impression share:

Target impression share is a type of automatic bidding strategy. That automatically sets to achieve goals on the absolute top of page, on the top of page, anywhere on google search results.

New Updates in Smart Bidding Strategy:

Smart Bidding Strategy is the automatic bidding strategy. Google ads introduced the new updates in smart bidding strategy it uses machine learning to optimize conversions and conversion value in each and every auction by using a new feature called “Auction time bidding”. Target CPA, Target ROAS, Maximize Conversions and Enhanced CPC are all “Smart bidding Strategies.

Recently Google Ads has given an update on Smart Bidding Strategies: We can apply in Ads at three levels:

• Campaign level Conversion goals
• Conversion action sets
• Seasonality Adjustments

Youtube Bumper ads to everyone:

Bumper ads: Youtube bumper ads are 6 seconds video that played on YouTube before the video plays and we don’t have skip option and this is short length videos. This will create more brand awareness and reach. Now recently given an update to introduce the bumper machine tool for all advertisers on YouTube. To reduce the longer duration of video length of 90 seconds into a youtube ready bumper ads and they are integrating into the google ads dashboard soon. It is a handy tool and no additional cost to the advertisers.

Capture Leads with the Google ads Latest Ad Extension Test:

Google Ad Extension:

Ad extension in Google Ads generally will provide the additional information below the ad copy.

Ex: Sitelinks, phone number, location button & additional text.

Generally, it will help to improve the Click-through rate of the ad copies.

And the recent update in Google Ads they are trying to test with the new “Leads ad extension” to collect the leads from the customers from search ads. It is still in Testing Stage. They are testing with the beta version of Google Ads Dashboard. Searches can submit the information like Name, Email, Phone from the Search text ads. The limit of ad extension text is 30 Characters. The information you can collect that limits to Name, Email, Phone number, and postal code. You must include privacy policy to collect the information to the users and has to agree with Google AdWords terms and condition. Benefits of using Leads Extension in Ad copies 3 to generate more Leads for the advertisers from the Search ads and Advertisers Could closely monitor their Leads.

Quora ads 3 New Targeting Option for Advertisers:

As you know Quora is the Question and answers website, where the people can ask questions and reply to the question, give an answer to the question. It is a place to share opinions and Gain Knowledge. It is one of the largest Q & A sites on the internet. Recently Quora has started the Advertising Platform in the Year May 2017 and opened its platform for all the brands to advertise on Quora.

Recent Additions to the Quora Advertising platform are:

3 Newly Target options in Quora ads are:

• Keyword History Targeting
• Gender Targeting
• Browser Targeting

Keyword History Targeting:

This is the combination of existing keyword targeting and question targeting options on Quora. Now we can reach the people based on interest in subjects related to your business based on the keywords you are using.

Gender Targeting:

If your products are designed specifically for men or women. So this option will help you to direct your spending on the exact Gender you want to target for your business.

Browser Targeting:

Quora has already mentioned in their Quora ads manager they can do targeting by devices like desktop and Mobile. And the recent update Even they can do targeting on the browsers like Chrome, Safari, and Firefox.

Location targeting option is now available on Google Smart Shopping Campaign:

Now Location targeting option is available on Google Smart Shopping Campaigns. Before the Smart Shopping used to target all countries and territories. And now Even we can do targeting by location and set the radius targeting from advanced search link.

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