Every Client and website owner is getting confused about the Google ranking factors. How Google ranks for the website. Why because Google Algorithm Changes every year, all the SEO Analysts have to keep updated in order to rank the website better in Google search results. Google 200 Ranking Factors the complete list.

Google 200 Ranking Factors List:

1. Domain Age

2. Keywords Appear in Top Level Domains

3. Use of keywords in First domain

4. Domain Registration Length

5. Keywords in Subdomain

6. Domain History

7. Exact Match Domain

8. Public vs Private – Who is

9. Penalty for who is owner

10. Country code TLD

11. keywords in title

12. Title tag starting with a keyword

13. keywords in Description

14. Keywords in H1 tag

15. Frequently used keyword in phrase document

16. Length of content

17. keyword density factor

18. LSI Keywords ( Latent Semantic Keywords)

19. LSI Keywords in Title and Description

20. Duplicate Content

21. . Page Loading Scheme with HTML

22. Page Loading Scheme via Chrome

23. Canonical = Rel

24. Optimization of images

25. Recent Updated Content

26. Magnitude of content updates

27. Historical and page updates

28. Prominence of keywords

29. Keywords in H2 and H3 tags

30. Order of keywords

31.Outbound link quality

32. Outbound link theme

33. Grammar and spelling check

34. Syndicated content

35. Supplementary content that helps

36. Multimedia with content

37. Number of output links

38. Number of internal links on a page.

39. Quality of internal links of a page

40. Broken links

41. Links that are affiliated

42. Html errors

43. Domain Authority for Page Hosts

44. Page rank of the page

45. URL Length

46. URL Path

47. Human editing

48. Page category Matters

49. WordPress Tags

50. Keywords Usage in URL

51. URL Strings

52. Referral links

53. Bulleted pointers

54. Page priority in sitemap

55. Excess outbound links

56. Page age

57. Quantity of other keywords for page ranks

58. User friendly layouts

59. Parked outlayouts

60. Helpful Content

61. Quality Rich Content, unique content

62. Contact us page

63. Domain Trust

64. Website Architecture

65. Website updates

66. Limiting the number of pages

67.Importance of sitemap

68. Site uptime

69. Location of server

70. SSL Certificate

71. Service terms and privacy pages

72. Duplicate on Site Meta description

73. Breadcrumb Navigation

74. Mobile optimization

75. You tube

76. Site usability

77. Usage of google analytics and webmaster tools

78. Reviews and feedback

79. Backlinks for aged domains

80. Linking root domains

81. Linking from separate class IPS

82. Page links

83. Image links

84. Use links from .edu or .gov domains

85. Page authority

86. Domain authority

87. Get your competitors links

88. social shares related pages

89. Links from bad neighbours

90. Guest posting

91. Linking to a Domain Home page

92. List of Dont’s for link building

93. Diversity in link types

94. Sponspored links

95. Powerful contextual links

96. Excessive 301 redirection to the page

97. Backlink of anchor text

98. Social authority

99. Internal link anchor text

100. Attribution of link title

101. The Country TLD for referring Domains

102. Country link location

103.page link location

104. Linking domain relevancy

105. Page level relevancy

106. Text around link

107. keyword use in title

108. positive link velocity

109. Negative link velocity

110. hubpage links

111. Links from authority sites

112. Links used as wikipedia source

113. Backlink age

114. Co occurences

115. Real Sitelinks

116. Reciprocal Links

117. Natural links

118. Content links user generated

119. Links from 301

120 .org micro formats

121. DMOZ Listed

122. Trust rank of linking site

123. Number of outbound links on a page

124. Profile links in forum

125. Word count in linking content

126. Quality of linking content

127. Site wide links

128. Organic CTR of a keyword

129. Organic CTR of all keywords

130. Bounce rate

131. Direct traffic

132. Repeat traffic

133. Sites that are blocked

134. Chrome bookmarks

135. Googles tool bar data

136. Number of Comments

137. Dwell time

138. Query Deserve Freshness

139. Query Deserves Diversity

140. Browsing History

141. Usage searching history

142. Google + Circles

143. DMC Complaints

144. Safety filter

145. Domain Diversity

146. Transcational Searches

147. Local searches

148. Google news box

149. Brand preference

150. Shopping results

151. Image results

152. video results

153. Map results

154. Single site results from Brands

155. Number of tweets

156. Tweet authority in user accounts

157. Facebook likes

158. Facebook shares

159. Facebook authority in user accounts

160. Pinterest pins

161. Voting for social sharing sites

162. Number of Google +1

163. Google +user account authority

164. Known authorship

165. Social media and its relevance

166. Website level social signals

167. Brand name in Anchor text

168. Branded search

169. Website having facebook pages and likes

170. Website having twitter profile with followers

171. Linkedin Company page

172. Employees listed in Linkedin

173. Social media accounts and its legitimacy

174. Brand name in new site

175.Co-Citations

176. RSS Subscribers

177. Office Location with google+ listing

178. Website is also tax-paying business

179. Panda penalty

180. Linking to bad neighbours

181. Redirecting

182. Popups and other ads

183. Over optimization of site

184. Page over optimization

185. Adversitements above the fold

186. Affiiated Sites

187. Hiding Affiliate links

188. Auto generated Content

189. Excess of page rank sculpting

190. IP Address Spam

191. Meta tag Spamming

192. Influx of phony links

193. Penguin penalty

194. Link profile with largest amount of connections of low quality links

195. Linking domain relevancy

196. Unnatural links

197. Links from same class C IP

198. Manual Penalty

199. Google sandbox

200. Temporary link Schemes.

do you want to be updated about Google’s latest trends and algorithms? Read our blogs, we post blogs on the latest topics. Also if you are looking for google certification courses in Digital Marketing, then get enrolled in our Digital marketing institute in Bangalore.

 A / B testing is one of the common testing in every platform and through this, we can get a better idea about how the market how the user experience. A / B test results will always be giving the better. A/ B testing is basically two versions of the same modules to know that which we are implementing and sending in front of the people and making a study which version is making good input
Where and all we can make the SEO based A/ B testing?

1. Create the Domain with the Subdomain

Create the domain with the subdomain so we can make a different type of URL for landing page and create the URLs with different keywords.

2. Title and Description with Different keywords

Create the title and description with different keywords and add on both URLs.

3. Add the different LSI keywords on the content

Add the different LSI keywords on the content to make the unique content for both page but the service and the product will be the same but the way of presenting will be different.

4. Video and Audio

And audio-video everything will impact the result so make the grate the video and audio everything will be a unique and different type of infographic we can add on the page.

5. Website and add with the youtube Channel

Videos are a more effective way to attract the people so create the more attractive videos on the website and add with the youtube channel.

6. Highlight in a Sentence

Try to add the keywords with the bullet point and main words in the content should highlight in a sentence.

7. Set the Goal

Set the goal of what we need to form the page lead, reach, like, whatever.

8. Header Tags

Header tags should be added with the keywords and it should be related to the landing page.

9. Image alt text

Image alt text. Image alt text will always affect the SEO because the keyword need to optimize the image search engine will not look at the image we need to tell the search engine about the image.

10. Search Engine

Explain the best digital marketing company in Bangalore as we have to add on the image background. Then only search engine can understand the image.

11. External links

External links are very important for it will give you a reference.

12. Duplicity on the URL

Mainly the avoid the duplicity on the URL if the URL makes the duplicity than both websites got a penalty and I will make your website rank down

13. Website Should be Unique

And content on the website should be unique can’t able to copy and paste from the other website it will badly affect the website.

14. Website Speed

Website speed should be optimized then it will affect the website visibility.

If you want latest digital marketing updates, you need not search any further. We are among the top digital marketing academy in Bangalore, stay tuned to our blog to read about latest updates.

 Search Engine Optimization is almost everything for the websites that means your websites rank well in search engine result page (SERP). When people search online with a certain keyword SEO brings your website at the top in Search engine results page and also in Google My Business Listings generally Called Local SEO. Organic SEO and Local SEO, these both are basic terms but it has its own importance.

Local SEO or Google My Business functions to promote your business visibility on the basis of the location-based search. It is just a variety of your common SEO for ensuring your business gets appeared online by the people who are looking for it at their zone. A website is an added flavor for your business if you have not a website still you can appear in Local SEO but you need to have a physical store or location.

Local SEO explicitly causes you to upgrade your business for individuals looking from a nearby area or location. For example, if you look for that “restaurants near me” or “restaurants in JP Nagar” Google indexes information with the relevant key-term and will show the results to us. If you are not listed in your local business in Google, you cannot assume how many nearby potential customers and traffic you are losing who are searching for particular products or services.

Mobile users generally search for nearby businesses to end up their queries, in light of the fact they want an instant solution and they get to the closest location and make a purchase. As indicated by an ongoing report, roughly 56% of people take quick action by searching for nearby locations business or service. The response search engine shows your business data and site and probability is there that customers can connect you directly. Google picks up the geo-location of the person and provides search results of that area.

According to the Forbes study, 95% of smartphone users have used their mobile to perform local searches, 61% called the business and 59% visited the business. And “Search Engine Watch” survey says that approximately 70% of smartphone users click to call a business directly from Google search results.

Presently these are the figures which show leads from area-based looks are a noteworthy road for potential clients, and those numbers will just continue developing. Since these leads are from individuals who are explicitly looking for items or administrations that your business offers, it is sheltered to expect that these are qualified leads that will have a higher change rate too.

How Does Local SEO Impact Your Business?

 If you own a business, having optimized your business Local SEO can be very helpful. The following are the key benefits of local SEO:

• A lot of people local and non-local keep searching for a business, products, and services and with local SEO you can capture the potential customers for your business. Local SEO helps the customers to reach the business that they are looking for.
• Local SEO shows the relevant information to potential customers, when they search or when they want it. For example, if your restaurant is providing free WiFi with a discount, and it displays that information in local SEO while that means it will attract customers who are looking for.
• The most important part of local SEO is it helps your business to reach out in local searches and brings more traffic through online leads even though you have not a business website.

According to the Moz report, around 61% of people who made a local search finished up with calling the business. Local search engine optimization helps the potential customers to take the action according to their needs, and in an instance, it assists your business with quality leads that you can convert.

Local SEO (search engine optimization) helps people to take the decision in favor of your business. The more and genuine data of your business increases the trust of the people. This creates a strong base upon which you can build a mutually beneficial customer relationship.

Google My Business Optimisation:

Here are the tips to optimize your Google My Business listing:

• Fill all the necessary information required for your local SEO listing. Make your profile 100% complete and up-to-date.
• Select a logo or profile picture. The image should be interesting and must be related to the type of business.
• While uploading images make sure that the file is named properly with your keyword. Example: “Keyword-area-xyzMobile shop and services.jpg
• Add multiple images to your Google My Business listing or local SEO and be sure that the file is named with your targeted keywords.
• You must categorize your business according to your specialization. For example, if you have an Italian restaurant and specializing in sweet dishes- then select the right category with keywords “ Italian Sweet Dishes and Restaurant”

Write down the exact format for your business including with business name, address, and business contact number.

Here are the following tips to improve your businesses’ local search position:

 1. Claim your business: First, you need to claim your business in Google My Business. Creating a local page is as much easy as creating a mail id. Just you have to log in with valid mail Gmail id.

 2. Categorize your pages: You will have to pay special attention while creating your business page. During the time of creating your page, you will be asked to select your business category. After choosing the primary category, you will get the option to choose from other additional categories for your business and then you have to write keywords related to your business.

 3. Be consistent: When it comes to the local business listing you will have to be consistent for giving new updates regarding your business. It may be offers, events, or about your business branches. You should properly maintain the branch’s name, address, and phone numbers to connect with the users.

If your business already has been listed somewhere on the internet unknowingly, then you will have to trace down the listing and claim it for your business so that you can edit all the information and can manage it consistently.

 1. Reviews: Reviews are the most important factor for your running business. It is just a showcase on the search engine result page for your business. When it comes to local search Google looks reviews as a ranking factor so keep working to get more reviews, in general, that means it should be the genuine one.

 2. On-page optimization: Once you have completed your local listing, make sure that you use every chance that you need to create it look attractive. Post quality pictures and make sure your description is keyword-rich and visitors what you are all about.

 3. Quality inbound links: Apart from local citations, you should make an endeavor to get a decent amount of quality inbounds links from an authoritative source or website. By social sharing, content growth and outreach, you can boost your amount of inbound links.

 4. Hire a local SEO company: There is always something new to do in SEO. The search world is constantly evolving, work consistently need to be performed for local SEOendeavor cannot set and leave. If you do not have time, you can hire a reputable SEO firm.

Keyword Research for Local SEO:

“Keyword research is very important as a part of SEO” You must have seen that when people search for anything online, they search through keywords. For example, if someone wants to search for a restaurant, they would use keywords such as: “Restaurants near me, Best Italian Restaurant, Restaurants with party hall” These are some keywords that show customer’s search requirements.

If your goal is to be at the top of search engine result pages, then you need to do good SEO and keywords are very important for your business. So whenever your keywords are searched by a prospective client, they find you and click the link to land on your website and purchase your product or service.

Know About Citations:

What are the citations?

Citations serve as distinctive online data that helps present and potential customers to find information about a business. In terms of local SEO, Citation is simply where your business is listed on different websites on the internet. Local citations are used to assist you in rank on local maps or local search results page. An instance of your citation might be a business directory like yellow pages, yelp, TradeIndia, India pages where your business is explicitly listed by NAPW (Name, Address, Phone Number, Website URL). Doing citations is important in SEO and is the main factor in improving your local search.

Local citations come in various forms, for example:

• Company name.
• Company name & phone number.
• Company name, phone number, & address.
• Company name, phone number, address, & website.
• Company name, & website.
• Company phone number.

Two types of Citations:

Citations can be divided into two categories, structured or unstructured.

Structured Citation: A structured citation is nothing but business information on a business listing directory on the internet. When you see lists of local citations on other sites, these are almost always business listing directories where you submit your business details using NAPW and get a citation or listing.

Example sites for structured citations include:

• Yelp
• Yellowpages
• MapQuest

Unstructured Citations:

An unstructured citation means you are providing your business information on any other website that is not specifically a business listing directory. Here are the common examples for unstructured citations are blogs, magazine/newspaper sites, wikis, etc.

About the author: Kamlesh Gupta is a Digital Marketing Trainer & Skills Trainer at Learn Digital Academy & Digital Marketing Executive at Webi7 Digital Media in Bangalore. With his affluent knowledge, he has trained many youngsters & professionals.

Are you looking to master SEO in different skills? Join our SEO Training Institute in Bangalore. We provide in-depth practical SEO Training with Real-Time Live Projects and make you learn from basics to advanced techniques from Industry Experienced Trainers

 There is no use of a website for a business, that’s nowhere found on Search Engine like Google, Yahoo, Bing. SEO is the Brain that gets you found by People, increase your brand and authority.

Organic Traffic; the ultimate goal for any Online Business is a sure-shot way to be found and purchased from on the web. The point of attracting leads to your online presence through Advertising and Content Marketing is to eventually obtain a consistent, uninterrupted flow of organic traffic. Since the competition among businesses online is very intense, when a potential customer or website visitor finds your business, chances are he will see it along with other businesses that offer the exact same product or service that you do. Although there is no ultimate method to attract organic traffic in large numbers, Search Engine Optimization is a major driver that’s crucial to enhancing a Business or Website’s presence on the Internet.

The biggest nightmare for any company striving to get increased outreach on the web is to see negligible or 0 organic traffic at the end of each day. Going from being invisible to a popular business/website online requires effort and strategy on your part. Organic Traffic is definitely not an overnight accomplishment and needs a good deal of time and attention. That said, getting a good flow of organic traffic fast is a very real need for E-commerce companies and Internet services which is why having an effective plan-of-action right from the time you build your web presence should be your utmost priority.

5 Steps to Rank any Website on Search Engines:

Search Engine Optimization ( SEO) is the process of making your website ranking higher on Search Engines in Google, Bing, Yahoo, etc. SEO never a quick fix, it always takes time to rank, as you’re doing SEO, your competitors are doing SEO and Search Engines like Google keeps on Changing their Algorithms. SEO is a continuous process. 40% to 90% of leads come from Search engines like Google. 93% of all the search queries start with a search engine, more than 75% is a search on Google. Top 4 positions (above the fold) gets the max. a number of clicks.

SEO mainly divided into 5 Steps:

1. Keyword Research
2. Competitive analysis
3. Technical SEO
4. On-Page SEO
5. Off-Page SEO

Keyword Research: is a method of finding the best suitable queries searched by your target audience based on the user intent, search volume, keyword competition, and length of the query, etc. All ways are easier to rank longer tail keywords (keyword phrases having 4 words or more). Here the best tools are – Google keyword planner, Keywordtool.io, Uber suggest, etc.

After selecting the Keywords, it’s time to do a competitive analysis to determine, how long it takes to rank the website. Here we do it using third-party tools like – Moz, ahrefs, semrush, etc

Technical SEO: is all about making your website load faster (improve page speed), Clean code both front end and back end (W3 total validations), website architecture, Integrating webmasters, and Analytics. Adding Sitemaps, making your website mobile-friendly, optimize the images (visuals), website security (SSL), etc.

On-Page SEO: is the technique of using the keywords (which we want to rank on the website) within the website. Like using keywords in Meta Title, Description, URL structure, within the content, heading tags, Alt text for images and internal links, breadcrumbs, Rich Snippets. Search engines give higher value to a website having unique content and lengthy content ( 1700 words minimum)

Off-Page SEO: 70% of SEO is off-page, how well is your website famous, or how many backlinks that point towards your website. The search engine loves to see both the quality and diversity of backlinks coming to your website. There are hundreds of ways to get backlinks, like guest blogging, Web 2.0, Document sharing, video sharing, business listing, Press releases, social bookmarking, etc. Off-page is a continuous process – keep getting high-quality relevant backlinks. ( make sure those links will get indexed ).

Read more from our blog:

 * Why you need Digital Marketing Training

 * Digital Marketing Stats in 2018

 * Why Digital Marketing is crucial to your Business’s Success

 * Future of E-commerce in India

Here is the SEO Checklist we follow:

Don’t use Keyword-rich domain names, for example: if a search is about “buy shoes online” Then buying a domain buyshoesonline.com ( or other TLD’s ). Using some aspect of a keyword is fine, but exact match keywords are not recommended as you may be penalized by EMD update.

• Preferred to use Top-Level Domain extension. There are about 1500 TLD, The most famous of them is .com, .net, .org which are highly recommended. ( TLD has very little or no value in ranking your website on Google )
• Make your website Canonical. It’s nothing but redirecting your website to the dominant version of the main URL. Forex: if your search in the address bar “learndigital.co” it automatically redirects to www.learndigital.co
• Make sure your website has an XML sitemap– A sitemap is a file that contains all the links or URLs of a particular website it helps search engine is crawl quickly and more intelligently and see how pages are interconnected.
• Schematic Mark-ups: When you want your listing to be shown in a different way in Google, like image snippets, review snippets, event snippets, do Schematic mark-ups which help to get better Clicks and improve your CTR. Now search engines will understand more about your website.
• Using Robots.txt, Blocking certain pages of your websites from search engines like confidential pages, private pages, etc., users can also use a meta tag: link rel =” no index, no follow”
• Make your website mobiles friendly by building a custom mobile page or make your website responsive (ie automatically the website adjusts based on the device). As more than 60% of the traffic comes from mobiles and Google gives priority to mobile-friendly websites. Make your website navigation structure clean ( UI/ UX).
• Page Speed Analysis: Make sure your websites load as fast as possible ( less than 5 sec optimal) anything more than that people will bounce. Make sure your website is hosted on a fast server with good ram and bandwidth, optimize images – don’t directly use HD images having big file size. Keep the image size as small as possible, use photo editing tools like Canva or Photoshop. Decrease the CSS and JS files as it increases the loading and uses a good caching plugin and CDN. Tools to check loading time: GTmetrix, tools.pingdom.com, Google speed insights.
• Integrate with Google Search Console (previously Google Webmasters) and Bing Webmasters. When Google crawls your web page, it’s going to give a complete report on how is your website performing on Search engines. Crawling errors, Country targeting, Canonicalization. Submitting sitemap etc, Search Analytics – for what keywords or queries your ranking in which position of SERP (Search Engine Result Page). You will also get any warning if your website is penalized by any of their algorithms.
• Coming to On-Page SEO: Use your Primary Keyword in your Title Tag, Keep the title tag between 60 to 70 Characters, Begin with your keyword and end with your domain name. Don’t do keyword Stuffing; Try to write magnetic headlines. This will be shown on Google and other Search Engines.
• URL Structure – keep your website URL’s Short, keep hyphens as best separators, you can use some aspect of the keyword (max. 4 to 5 words ). Don’t use special characters, better use of keywords than numbers. The URL should signify the product or the service which we are offering.
• Meta Description tag: when you search a query on Google, the listing will have 3 components, page title, page URL & page description. A description is a 3 line snippet that shows in the SERP, where it’s all about telling what that particular page is all about in 300 characters. Make your content very appealing and interesting, mainly use your primary and secondary keywords, so it increases your CTR.
• Heading Tags should be used on every single page of the website. There are 6 heading tags, From H1 to H6, the only difference between them is the font size, H1 is the biggest and h6 is the smallest. On every page, there should be a min. 3 heading tags. H1 should be used only once and use your primary targeted keyword. H2 and H3 use synonyms. Make sure your heading tags are not more than 60 characters.
• Content is King in SEO, Make sure your content is of high quality, Make your content actionable, Google likes the website that is content-rich, try to write lengthy content, of 1000 words, Try to use the primary keyword in the first page of the paragraph. Maintain a keyword density of 2%, and having your website content 80% unique.
• Internal Link building, is one of the best on-page techniques, try to interlink pages, so that the page rank( link juice ) will pass throughout the website. Don’t use too many exact match keywords as anchor text. Try to link common words also. So writing blog articles consistently and link to your main pages to rank faster.
• Google or other search engines like to see outbound links also. Where the backlinks are coming from and going to, make sure to give backlinks to authoritative domains. But don’t give too many, as it may lead to increase bounce rate & decrease customer engagement.
• Alt Text for Images, Giving an extra description about the images, Where search engines can’t understand what that image is about, give alt text, help search engines understand what that image is. It also helps in ranking on Google images.
• AMP – Accelerated mobile pages are for making your websites load faster on mobile devices, it is done by AMP as it removes all the unnecessary CSS and JS files and makes the website load very fast. The major disadvantage is it that it will increase the bounce rate, as sidebar links will be removes in mobiles. AMP is recommended for Blogs.
• Off-page SEO is all about getting more backlinks to your website, these links act a vote or recommendation to your website, but these links are not treated all equal, some links will be of high quality and some of low. Now if you want to rank your website in 2018, Make sure you are getting high-quality authority contextual do-follow backlinks to your website. Search engines are deeply interested in the quality and the number of backlinks that are pointing towards your website. There are so many off Page Techniques to get backlinks.
• Don’t do any Black Hat SEO, like keyword stuffing, hidden text, content spamming, Blackhat SEO is never recommended as a long-term strategy. Bust still in 2018 BlackHat SEO Works

Best Strategies for Increasing Organic Traffic:

 Social Media Marketing: Social Media is the ultimate way to massive global outreach in the present day. Story-telling through Social Media has outdone sleazy sales and marketing. People online want to see and hear real brand stories, and of practical examples of how a product or service can be of use to them. Social Media Marketing is also a way of showing who you really are, where you’re located, and of the tools and methods by which you provide customer service. Through Social Media Marketing, you are free to market your content, and wares in a social-friendly way through story-telling and your followers will actively follow and spread the world. Here are the best Social Media strategies to instantly make your online presence available to potential customers and visitors online:

 Picking the Best Suited Social Media Platforms for you: Social Media Platforms are many and varied. But each platform has its own unique way of audience engagement. Find out the best platform through which you can realize the goals of your organization with regards to customer outreach. For instance; Instagram is a platform where you can share high-quality photographs. So if you sell photography ready products that users can view and get a better insight into its appearance, then Instagram is a worthy platform. Or if you run a salon, you can share photos of your studio or videos of the services you provide in action to attract customers.

 How to Share: Each platform has a unique way of sharing to keep your followers interested without spamming their feed. If your Business is on LinkedIn, you can share interesting articles or useful resources to help job seekers/fellow entrepreneurs access vital information for advancing in their own career or business. Having a complete profile with accurate contact information and being professional is the best way to have an effective presence on LinkedIn. Only share posts that are engaging, relevant, and informative. Spamming puts your followers of so you need to control the frequency of your posts. Follow the current Social Media trends and use appropriate hashtags to make your profile reachable to the target audience. Use premium business tools to monitor your outreach and learn how well your campaigns are doing. Modify your Social Shares accordingly.

Content Optimization: Optimizing your online content for Search Engines is the foundation for driving healthy organic traffic. While creating content, maintain a healthy balance between search engine optimization, and creating human-readable, engaging content. The idea is to incorporate SEO strategies while writing content fit for online users.

The Power of Long-Tail Keywords: Keywords are everything when optimizing for search engines. In the insanely competitive world of keyword optimization, the use of long-tail keywords is your safest bet in upping your search rankings. Long-Tail Keywords are a long-term investment that will reap huge organic traffic in the future. Long-Tail Keyword targeting is the hottest SEO strategy currently for the simplest reason being that users rarely search a single word or phrase when they’re looking for something specific. The biggest advantage of using long-tail keywords is that you’ll rank for that keyword as well as for slight variations of the keyword resulting in doubled organic traffic. Find high-volume long-tail keywords to use in your optimization strategy. Long-tail keywords are easy to integrate into your content but their placement shouldn’t appear forced.

Quality wins over Quantity: Search Engines want your content to be significant if it contains too many keywords and isn’t high quality and precise. Use simple language to clearly express your point across. After all, real human users will consume your content rather than search engines. It’s useless if you churn out a million blog posts for the sake of SEO if your articles don’t serve a purpose and don’t link to related pages. Quality Content is your ultimate weapon to receive organic traffic because quality content attracts users more than any strategy or tricks. Never compromise on quality and you will eventually see good results.

Your website must be updated regularly if you expect an exponential increase in organic traffic over time. Whenever you get more information, add to your site. Check if links work and whether all the products and services are updated.

Learn Complete Digital Marketing at Learn Digital Academy, Offering Advanced digital marketing course in Bangalore .want to upgrade your skills? Don’t worry!! we will help you out. Join our Digital marketing training in Bangalore and learn all the hot skill to get your dream job.