Category: Digital Marketing

Digital Marketing skills implemented to the marketing activities of a company that are carried through electronic devices or the internet.

The type of marketing uses various digital strategies by businesses to connect with their customers. In simple words, digital marketing is marketing that is done online.

Importance:

1. Provides Equal Opportunity for Every Business:

we can see our small business growth because digital marketing provides equal opportunities for every business.

It is not a strategy only restricted to big corporations or multinational companies. Small businesses can actually leverage their business with the help of digital marketing.

They can stand in perfect competition with the established businesses. Also, they can make full use of digital marketing by engaging different clients on different platforms.

2. The Cost-Effective:

Digital marketing does not require huge investments. Small businesses can find digital channels that work and do not require much cost to be spent. Digital marketing hence becomes a ray of hope for small businesses.

3. Helps in Conversions:

Conversions can be tracked by understanding the traffic that turns into subscribers, leads, and deals. The conversions with digital marketing are higher when compared to other forms of marketing.

Related Post: List of Top Digital Marketing Questions Answers

Therefore, small businesses should make efforts to draw strong digital strategies that aim for higher conversions.

4. Targeting the Right Audience:

One of the reasons why digital marketing is winning over traditional marketing is that it helps to target a specific segment.

The interactions done with the target audience are result-oriented. They help to achieve predetermined goals. With e-mail marketing, one can directly target a specific person. Therefore, digital marketing is considered the highest personalized form of marketing.

5. Helps in Mobile Marketing:

Digital marketing also includes mobile marketing. There is no doubt attached to the fact that people are increasingly using mobile phones these days. Companies, therefore, are making their websites responsive to mobile.

6. Increases Brand Reputation:

Every business initiates with the aim of attracting more customers. The same thing applies to digital marketing. You can start with the aim to gain maximum possible clicks to your websites and marketing platforms.

Related Post: 5 Steps to Rank Your Website in Search Engines

Gradually, more people start to recognize your brand, and when you offer them the exact thing they are looking for, the reputation of your brand increases. This also helps you win the trust of your customers.

7. Influence Marketing:

Social media tools like YouTube, Twitter, and Instagram hold the power to influence the general public. The inclusion of social media tools has given birth to influencers.

This particular breed of influencers has the incredible power to influence the decision of the general public. Hence, companies no longer have to endorse celebrities to boost the promotion of sales of the product or service. Looking at the above list of reasons, small businesses should definitely opt for digital marketing.

Many startups and small businesses adopt traditional methods of marketing but the results with traditional methods are very slow and are able to attract customers at a local level only.

Whereas, the group of potential customers found online is comparatively very large as compared to the potential customers that are targeted locally.

Strategies of Digital Marketing:

Digital marketing strategies are becoming an important part of the marketing strategies of businesses.

These strategies are similar to the traditional marketing strategies that are adopted by companies when it comes to goals and mission.

This is because both methods aim at creating brand awareness and help companies to connect with customers online.

Also read: How does Digital Marketing Works?

Digital marketing strategies are beneficial to every type of business and specifically small businesses. Small businesses that are not implementing digital marketing strategies to their business should need to understand its importance.

The reason is that digital marketing strategies help their business to develop well in such a competitive market. Digital marketing covers all aspects of online promotion from content creation to the sale of products or services.

Here are the main areas of digital marketing that every small business should adopt in their marketing strategies. Some of these are strategies that are effective for online businesses and others for online businesses.

1. Content Marketing Strategy:

Content marketing strategy is a technique through which the small business will get an idea about what content pieces they are going to create.

Along with that, they will get an idea about how to use that content to attract, retain, and convert their readers into their customers. It is a core part of digital marketing strategies. This is because through the content you provide relevant information on your products and services to your customers.

Also read: Digital Marketing Strategies 2022

In the past, businesses use to do content marketing through printed brochures. Nowadays, it is done through articles and blog submissions on business websites.

For good content marketing, you need to understand your audience, make interesting and engaging content for the users, promote your content.

There are several benefits of content marketing strategy to the small business such as:

• .Attract customer attention towards your products and services
• .Generate leads
• .Generate and increase online sales of your business
• .Increase brand awareness online
• .Compete with large businesses.

2. Search Engine Optimization

Search Engine Optimization is the most effective way to grow your small business. This is because every person uses a search engine to find things online as well as local.

Small businesses can compete with a large business by being on the search engine. It becomes necessary for your website to rank higher on the search result.

Also read: How to Grow Your Social Media Followers?

Through SEO, your business website will get more organic and free traffic. Paid advertisements can also help you get visits to your website but you have to pay for them.

For good SEO, you need to consider the following steps:

• .Publish engaging and readable content on your website
• .Publish blogs regularly
• .Create backlinks to the website
• .Optimize your website using the meta tags
• .Provide inbound as well as outbound links in your content

3. Social Media Marketing:

These days people use to spend more time on social media and that is the reason it has become an essential marketing tool for digital marketers.

• According to statistics, people spend an average of 135 minutes of a day operating social networking sites.
• The average amount of time is increasing year by year because people use social media to connect with their friends as well as to market their products and services.
• The small businesses have started using social media marketing and they are getting benefits in several ways such as:
• They can share their valuable and interesting content to engage the audience.
• They can use social media for customer services and addressing their complaints.
• They can create brand recognition through collaborating with influencers and attract new customers.

4. Local Search Marketing:

It is an appropriate strategy for small businesses. It is essential for every organization that is having a physical address.

The local SEO strategy in digital marketing will help your small business to outrank your competitors in your area.

The objective of the local SEO is to get a high ranking in the searches in your area. When you apply this strategy, you should consider these few points:

• You need to make sure that your NAP (name, address, and phone number) is consistent.
• You should create a local listing of your business on websites, such as Google My Business ( GMB )
• You have to optimize your website pages and content for the local keywords
• Make your website’s pages mobile-friendly
• Encourage the online user’s reviews

Conclusion: For a small business, we should consider these digital marketing strategies. We can combine these strategies with our marketing efforts to enable better results for our business.

Some of the areas of marketing, such as email marketing, content marketing, Social media marketing can be important and effective for our business. Small businesses can formulate these strategies by themselves if they have relevant expertise.

Join our Digital Marketing Institute in Bangalore to learn all the hot digital marketing skills to grab the job of your dream. We are one of the Best Institute for Digital Marketing in Bangalore with the best Digital marketing courses.

Bangalore is consistently the most dynamically developing city in India. Apart from being the center of all the MNC’s, it also has given equal opportunities to small and start-up businesses to grow. Bangalore is also known as India’s Silicon Valley as it is a hub for opportunities and industrial growth.

Numerous decent digital marketing organizations in Bangalore offer diverse digital marketing services. It relies upon you that which organization will suit your business line best.

List of some of the top digital marketing companies in Bangalore is as follows:

1. Ralecon: 

Ralecon is one of the top Digital Marketing Agency in Bangalore, which is committed to the task of giving wanted outcomes to their important clients. They provide quality services that make their clients trust in them and return to them for all their needs. They provide various digital solutions for customers of all sizes across various parts, extending from independent companies to worldwide enterprises. Directly from the beginning to the completion, they are focused on just a single objective: improving the online nearness of their clients and causing their business to flourish profoundly. Ralecon has profoundly prepared experts who have numerous long stretches of experience in these precise procedures, and know all the parts of the business.

2.Webi7 Digital Media:

Webi7 is among the Best Digital Marketing Companies in Bangalore. They are a team of responsible and passionate digital marketers. The only objective of them is to focus on their client’s business and help them get more sales and traffic. They optimize their client’s ad campaigns to ensure maximum ROI through their digital marketing strategies. They offer the best Digital Marketing Service in Bangalore. Their services list includes SEO services, PPC services, social media marketing services, content marketing services, Email marketing services, web development services, app development services, and many more. 

Some of their happy clients are Edubuddy, HYP, Technozappy, Learn Digital Academy, and many more.

3. Trivone Digital Services: 

Trivone digital services is a digital media and content marketing agency that creates convincing content to drive conversions and build communities on the web. It is a quickly developing Indian organization working in the Digital Media, Content Creation, and Syndication space. The Trivone group has over 20 years of joined involvement with the Digital Media space. 

They create quality and creative content for their clients and also promote those contents. They produce different sorts of content going from text and video to graphics and many more.

Some of their top clients are, Flipkart, Amazon.in, MakeMyTrip, IBM, HCL, Wipro, and many more.

4. Social Beat: 

Founded in 2012, Social Beat is one of India’s leading digital marketing companies with workplaces in Mumbai, Bengaluru, Chennai, and Delhi. They are a youthful and fiery group of 170+ enthusiastic digital experts who are capable of making innovative strategies and always find out-of-the-box solutions for the clients. They have the best digital marketing services in Bangalore.

Some of their top clients are Himalaya, OLAMONEY, Jaguar, boat, Bewakoof.com, Tata Housing, and many more.

5. Webenza: 

Webenza is one of the leading digital marketing companies in India. They have branches situated at three distinctive metropolitan cities Bangalore, Delhi, and Mumbai with the administrative center situated in Bangalore. They have been offering different digital marketing services like Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Web Development, UI UX, Website Design, and Development Services. They are considered as the Best Digital Marketing Company in the market to accomplish the vision and goal of their customers for the past 7 years.

Their client list includes the Prestige group, Manipal Hospitals, Himalaya, Titan, Bajaj Allianz, and many more.

6. Digicliff Solutions:

Digicliff Solutions is a digital marketing company providing solutions to its clients with a vision to be a leading organization in taking digital marketing to the next dimension through an innovative blend of solutions, services, and technology. They have empowered several organizations regardless of their nature, size, and prerequisites to take advantage of digital marketing to meet their business objectives. 

When Digicliff was established, its emphasis was on Digital Marketing Services. Along the way, the organization has risen as a leading digital marketing solutions provider, besides being one of the frontrunners in developing technologically superior digital marketing solutions.

7. Team Pumpkin: 

Team Pumpkin, a digital marketing company that was founded in 2012 with a clear mission to help brands win in the digital space. They are a 100+ member Digital marketing agency with workplaces in Bangalore, Mumbai, and Delhi, offering services to businesses and brands. 

Some of the organizations they have worked with are Axis Bank, Coca-Cola, Ola Cabs, Future Group, FreeCharge, Steve Madden, IndiaFirst Life Insurance, Sunfeast, Future group, fbb, and Aditya Birla Group.

8. WATConsult: 

WATConsult is a world-renowned, digital-first agency that has some of the best minds in marketing. It is the only Indian organization to show up in the best 10 in the MMA Global Smarties Impact Index. It has won various honors over the globe and was recently acquired by global advertising company Dentsu.

Some of their top clients are Cadbury, Jockey, Vero Moda, Mother Dairy, Pepsodent, Honda, Mumbai Indians, and many more.

9. Social Panga: 

Social Panga is a leading digital marketing agency and social media company. They have branches situated at three different metropolitan cities Bangalore, Delhi, and Mumbai. Their company size is between 51-200 employees. They offer end-to-end designing and digital marketing services to brands. There top clients list include Myntra, Paytm, snapdeal.com, Titan, and many more.

10. BrandLoom: 

Brandloom is a brand consulting and digital marketing firm in India. It has several offices in India, USA, and Canada. They have worked with several Indian and international organizations such as IBM, Infosys, Tech Mahindra, Panasonic, and many more. They start by observing their customers/ market insight to build a unique business strategy.

11. Ittisa: 

Ittisa was found in the year 2014. It is a 4-year-old company with its headquarter suited in Bangalore, India with branch offices in Kolkata, New York, and California. They are a team of 35+, who are young and talented and always ready to work together to achieve the client’s faith and excellence awards. One of their recent biggest accomplishments is becoming a certified Google partner. Their client list includes several national and international brands, some of them are Flipkart, Red Chillies, Dharma Productions, Airtel, Eureka Forbes, and many more.

12. Brand Story: 

Brand Story is a social media marketing company in Bangalore. They are a group of digital marketers who are passionate, responsible, and creative and who work together to produce stunning and impactful campaigns for their clients. They help businesses by understanding their requirements and working hard to increase their brand awareness, sales, and desire. 

Some of their clients are Flipkart, Apollo Hospitals, VYMO, and many more.

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Marketing is to make the right offer at the right time and in the right place. Today customers are online; hanging out on social media, staying updated on new sites and blogs, and searching online when they have a need. Digital marketing is a form of marketing that includes products and services and can be conveyed through a mode of electric media. Digital marketing can be done both online and offline. Digital marketing offers various channels to a customer through which he can target his audience clearly and optimize the conversations. Digital marketing is referred to by several different names including web marketing, online marketing, and internet marketing. Not only does it go by different names, but there are various forms or ways to digitally market a business.

Digital marketing plays a vital role in business growth. It enhances the functioning of even small businesses and eases their growth.  Marketing is the most important activity needed for growth of a business. Traditional marketing can be a drain on the funds. Social media marketing on the other hand is pretty low cost and gives direct links to current and prospective customers. Digital marketing is an extremely important part of the way we advertise today. Digital marketing is extremely important for entrepreneurs and start-ups. It allows businesses to reach a much larger audience. Services of digital marketing can be acquired by any form of business operating in any part of the globe. Digital marketing comes in many forms including mobile phones, display advertising, social media, and other such digital mediums.

Digital marketing is a platform where the user can directly compete with the competitors equally. It is more specific and more targeted to the requirements of the business. It can transform small businesses of multilevel forms by just providing an equal form of competition from its competitors. With the help of special tools such as search engine optimization (SEO), social media optimization (SMO), AHREFS, domain auditing and much more it is easier to find a more detailed and comprehensive analysis of the customer needs and behavior such as the form of marketing he prefers and much more. Digital marketing links completely to technology and provides the best rate of return to the business. With the spread of internet, smartphones and increasing digital awareness, strength of digital platforms is increasing day by day. Digital platform has opened a cheap, deep penetrating platform. Digital marketing has no boundaries. Digital marketing increases brand loyalty and driving online sales.

There is a wide scope for digital marketing in many countries and none so more than in India. Digital marketing is rising in India at a fast pace. Digital marketing is the most demanding job in India.  Many companies are using digital marketing for competitive advantage. There are mobile phones, laptops and computers lead to a high change in the growth of digital channels both in strength and volume. Be it social media, searching information’s in google or making purchases India has transformed this medium into a full-fledged market.  An increase in the internet penetrations in the country has led to a substantial growth of other digital industries such as e-commerce, digital advertising, and so on.

Digital marketing in India or anywhere across the globe has opened the door of automation in marketing, which is complemented by digital marketing tools available online that help businesses in doing analytics tracking, which directly or indirectly helps businesses in understanding consumer’s behavior towards their offers. India is one of the latest and largest growing digital markets globally. About 70 – 80 % of the population is dedicated to online purchases, and e-commerce websites like Flipkart, Amazon, Myntra, etc. are making their waves with influence over the market. It became easier to penetrate through a large segment of the audience in a minimal effort. The high-speed digitalization, online portals, social media channels, etc. lead to a growth of digital marketing trends. It is growing at a rate of 25 – 30 % in India annually. Everything has gone digital, from ordering food on Swiggy to booking cab on uber to, people are becoming viral influencers.  Right now the opportunities and scope of digital marketing professionals are huge in India. 40 % of today’s businesses depend entirely on digital marketing globally. The government is trying to transform the entire ecosystem of public services through the use of information technology (IT).

The government has launched the Digital India program with the vision to transform India into a digitally empowered economy. Everything is going digital these days. It was ultimately in 2007 that the launch of Flipkart and e-commerce marketing website changed the structure of marketing in India. Programmatic advertising is rapidly growing in India with google marketing platform (GMP). From Facebook, Snapchat, YouTube, WhatsApp, etc. the advertisers have begun marketing and distributing customized content, stories, and channels for entertainment as a part of their marketing system. The biggest advantage of social marketing sites is that they permit interacting with people through videos, pictures, and texts with just a click on computers, laptops, smartphones, etc.  Digital marketing is very much about influencing the audience online without mediums of content to increase a brand’s impact over the audience.

The right strategy converts the audience into sales. This industry has created a variety of job roles for individuals to seek employment and display their talents. Vernacular start-ups are designed specially to help brands reach out to a large audience in in vernacular languages. The growth of voice search helps the users who are just starting to use the internet or who might not even know how to type. Voice searches make searching more easily. Another method is chatbots. Chatbots have a limited script, usually offering a fixed set of options that users can choose from. Artificial intelligence is programmed to be smarter, respond to a wide number of queries in a meaningful way, and resolve issues without requiring any human interventions. Through AI chatbots are likely to be able to keep along with conversation script beforehand. Digital marketing is one of the few fields that are getting a lot of attention during this period. It is going to act as a platform for digital marketers to engage with the audience. Now a day’s digital marketing strategy has become immensely important and vital for gaining profits, attracting new clients, and retaining old ones.

  Digital marketing is to make India digital with advertisements, business, etc. We have a lot of stuff on today the internet.

  Comparing the rich and poor, poor people have low knowledge in this field. Thought we have to let them know. In 2020 according to the Indian standards and economy, it is a high standard profile because due to this pandemic situation (Covid-19) economy is down in India. But digital marketing has no economy down structures because everything comes under digital owes. People will be on the browsing part for the time and it is the basic part of the marketers find the way to improve the business.

The Internet can help us to sell things. We have to attract people with better content regarding the business as we care about our customers and making our brand trustworthy. Strategies will be depending on how we are taking out the business to the customer, the visitors liked the content they are likely to share, like, and read to the end because of this you may get more number of the users. We can improve our google ads from the search through search. It creates more traffic on the internet. Nowadays people are interested in browsing the things, though we can attract them with our google ads, content. The coming generation might be thinking of self-studies. In this case, if we have a study material with a platform website it will be more helpful to advertise our product. Social media is one of the main parts billions of people are on Facebook, Instagram. Thought we can motivate them in certain fields too. And the far most one is email marketing, in this, we can set up with the promoting the brand with the brand details with the pictures and graphics. In 1971 Ray Tomlinson sent first email and people from the most time they are receiving and sending in different machines.

As most such period digital marketing is started in 1990 whereas the Archie search engine was created. And later on, the organizations choosing techniques such as Database Marketing. In the 1990s the digital marketing term was on the platform all Customer Relationship Management became a significant factor in marketing technology.

Nonlinear marketing is a type of interactive marketing. It is all about collecting information about an internet user. So, these nonlinear strategies are reaching customers across multiple channels. Hence there are different platforms to burst out the advertisements like:

  I. Search engine optimization.

  ii. Social media marketing.

  iii. video marketing 

  iv. Email marketing.

  v. Website marketing.

Google ads. Globally people are going to stores for buying the products. As part of the digital marketer should make them understand the detailed way of the e-commerce websites through the advertisement, emails, SMS, MMS. Hence if they are interested in browsing and making funds to the particular organizations.

Brand Awareness is one of the major roles in Digital Marketing. It is the part of extending the product to the contacts and public. Enhancing the brand is very important in the present standards. It is a fundamental dimension of brand equity. Hence, we should not send our content to all the people some may reject and other may be interested in this situation we have to think before we execute like what are the public needs according to that we have to do proceed with the awareness. Recently we have seen many of the brands coming up with the different trends. Hence Google is tracking out our device to be secured units and what actually needed. As we thought before there are many online methods to build brand awareness.

Search engine optimization: It improves the visibility of the websites and brand-related content for common related searches. It helps you to increase the quality and quantity of your website through the search results. Here we have two terms which support search engine optimization those are:

On-Page Seo: Here, if we created a website for any purpose, we have to maintain some standards and with better content. On-page we can edit our website through different modules and attract good content to help to improve our visibility.

Off-Page Seo: Here it is all about refers to Page ranking terms will be done outside of your website like a backlink, spams, etc.

Search engine marketing: It is all about PPC advertisements. It is most effective thing to grow your business in the marketplace. The difference between Search engine optimization and Search engine marketing is SEO helps in increase in website visitors to appear higher on the results returned by the search engine. SEM, it increases website visibility through search engine results and advertisements.

Social media marketing: It is the best platform for brand awareness in the starting period for a marketer. Facebook, Instagram, Twitter is listed as very great platforms. Connect with your audience to build your brands make them easy to move with your products.

Content marketing: It is all about creating and sharing your content with the public such as the videos, blogs to give audience as a special interest in the product and services.

Email marketing: I can proudly say this feature is so cheap comparing others. Jumble all of your contacts with trustworthy what they actually need regarding on which they are interested. Construct your advertisement with the colorful thoughts with the perfect brand content and blow among your contacts.

Google advertisements: It’s totally based on the cookies and on the keywords depend on advertiser. Google uses these advertisements where it will be relevant. It can be programmed through the local, national, international. As the part of search history, google ads play a role in Remarketing.

For today’s standards, I can say important considerations Remarketing and In-Game advertisements.

Remarketing: Here this is very interesting unit in Digital Marketing. For example, if we visit the online shopping website for any product and in such a case if we skip that buying so kindly, we may see the advertisements in social media or in the google ads regarding the product. So here it is tracking out the device to give better offers to the customers. Hence, we have been tracked and the product is been Remarketed. We find it in all formats of the ads. Hence this we can say as Remarketing.

In-Game Advertisement: This is one best platform for brand awareness. I hope you may experience that while playing the games in middle you may find some advertisements; brand videos watch till end and earn coins. In the present standards, most of the marketers are taking this as the best way to market the product.

How Bidding goes: Well Biding is one of the major roles in digital marketing. Biding accordingly the content in the advertisement. We have different forms of bidding. According to it if we are confused regarding investing the amount, we have the option of leaving it to the google terms. It can help with some of the particular amounts for your advertisement. Here, I can suggest you fix for some amount and go for the bidding. There are such biddings like Cost per click (CPC)Cost per thousand impressions (CPM). It is very important Competitive bidding helps buyers and contract terms for their proposals.

For example: If we launched our product, well we will market ourselves in what’s app, Facebook, Instagram and some who interested will visit and some not interested in your product. They might feel like its an unworthy product. At this point of time, we have to make them known with perfect details of our product. We have to think about the customer’s point of view, in that case, we can come to know what they actually need. Hence, we are successful at most of the points. If I’ve got a huge fan base it will be easier to take my product to the public. They might visit, share, comment, and yes if they comment on this it will be more help me to understand what they need. There is a lot of things to be part of the like logo, links, blocks, specifications. And the main term for the product is “Chatbot” it is a major role in digital marketing. The chatbot is the computer program that simulates human conversation through voice commands or text chats (comes under Artificial Intelligence). It will be helpful to the product details in building the details. And this will be a great part of 2020 and it will let through the free hands in the future minutes. Before that, we should have a better audience to make it an easy way. Perfect knowledge on collecting the data(people) and building the audience with good content helps you improve your skills as well as brand promotion. A website allows you to find the new market and trade globally on the small-scale investment. A perfectly planned and a good campaign can reach to the right customers at a much lower cost. It can help you through a better ROI- Return on investment. Whatever the content might be we should be going behind the boundaries. If we meant to go with any of the extra features which are not likely to the customers we may have some loss in the investments.

Hence technology is stepping ahead in the present situation, I can say digital marketing is going to blast the country with a lot of things in future standards.

I can help you with the good references regarding digital marketing, it can help you even more in detail.

1) Digital Marketing for Dummies

https://www.goodreads.com/book/show/33645930-digital-marketing-for-dummies

2)The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

https://www.goodreads.com/book/show/23874107-the-big-data-driven-business

Digital Marketing is growing very rapidly according to the latest and changing technology, there was a time where the business was promoted using the traditional method of marketing using Mail, Broadcast, Print Media like Newspaper and Referrals, etc But today the technology has made great impact taking from individuals to Businesses, today the Era of technology has opened the door to new opportunities and Innovation in Business World.

In the past few years the information we needed use to get just by referring few websites but the time won’t remain same we need to adapt ourselves to changes happening around us, the business environment is dynamic hence it becomes necessary to adapt and update according to the technology to survive in the Competitive business world so one need to refer multiple websites before we take any decision.

In the present time, the internet provides endless opportunities to our small, medium, or large business. It is said that in upcoming years above 80% of the world’s total population will be using the internet or we can say we have already started using it,  Along with this digital marketing has changed into an active part of marketing. So, in order to be or to get ahead in the competition, organizations need to know and implement the most recent trends happening and make strategies in their marketing campaign.

Now let us understand about digital Marketing:

Digital marketing includes all those marketing efforts that use the internet to reach their respective audience, the business influence digital channels such as social media, search engines, email, content, etc to reach out to customers on the internet. Digital marketing occurs with the use of the internet this will leads to a number of endless opportunities to the business for branding which also includes mail, social media, web and content marketing, etc.

At this stage where the whole world is becoming digitalized, every business has to use digital marketing which is vital for every business and brand awareness. It seems like every other brand has a website. And if they don’t, they should least have a social media presence or digital advertisement strategy. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands Online.

At this point of time where everything is happening over the internet, from connecting with people online, shopping, watching movies, learning, collecting information, customers also try to search about multiple brands to choose the best and affordable product and service among available options,  hence we can say that every business should have its digital presence in the competitive business world in order to survive in the market for that it is necessary and there is a need to embrace the aspect of digital marketing in one’s business.

The reason why every business today has to implement and follow digital marketing is that it not only helps to reach out to audiences but also its gives you many opportunities and options, helps in framing strategies associate with it.

Unlike traditional marketing it does not consume more time and cost, it uses to take more time in analyzing and identifying the competitor’s strategies to make the feasible decision for the success of the business for a long period of time. As most of the business is following digital marketing to build their business and increase their revenue and profit, it not only helps in building the business not also encourages to be creative and experiment different strategies on a budget.

 

As we got to know digital marketing is, now let’s understand the types of digital marketing.

  1. Content Marketing

  2. Social media Marketing

  3. Email Marketing

  4. Affiliate Marketing

  5. Search engine marketing etc.

• Content marketing involves the creation of attractive content, images, videos to attract the audiences
• Social media marketing involves promoting the business on all famous social media sites by creating particular pages, giving Facebook Advertisements, groups, stories that help to reach out to the mass audiences.
• Email Marketing is the most effective tool of digital marketing in these days where everyone is instant messaging, Snapchat, etc but even though, e-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions and discounts  while you can also use email newsletters to ‘nurture’ your prospects by giving them a lot of value beyond just pushing your products and services
• Affiliate Marketing involves outsourcing the marketing of our business to other individuals in return for the commission it is popular with bloggers and e-commerce sites.
• Search Engine marketing is making your website appear on the top of the result when someone searches for a brand, product, or services.

This are the few types of digital marketing which have got its own pros and cons, as I told before the technology is not constant, new innovation and the changes will be happening and we need to adapt to the rapidly changing and update to the advanced technology as everyone adapts themselves and keeps updating to the latest trends and technology. The decent trends that have happened these days in digital marketing are voice search, Voice search optimization is a real strategy for small and medium organizations to get in potential clients to their site. Voice search changed the manner in which businesses interface and speak with their group of viewers.

Now lets us understand the pros and cons of implying digital marketing for both audiences and businesses:

There is no doubt in telling that digital marketing will help to reach out to the audiences globally with use of small investment and website, businesses whether starts-ups or exiting can now find a great success just with the help of proper planning and targeting of the desired customers with digital campaigning with less time and small investment unlike the traditional methods of marketing.

measuring online marketing with web analytics and other online measurement tools will help to determine the effectiveness of the campaign and also helps us to gather detailed information on how customers use the website or respond to the advertisement made. If the customer database is connected to the website, you can reach them with specific offers every time they visit the website. The more they buy from you, the more you can refine your customer profile and make it effective for them.

If you look at the traditional marketing it wouldn’t be so easy to maintain good customer relationship as because of irregular engaging, but an online business it can be done through carefully engaging and managing social media, which will benefit the business in retaining the existing customers and build a strong and reputed relationship for easy interaction.

with digital marketing, now it is possible to create engaging campaigns using content marketing tactics. This content may be in the form of articles, images, and videos that can be socially updated, transmitted from one user to another, and become viral.

when you have your own website the existing and potential customers are always just a few clicks away from the purchasing from you, Unlike other media where people have to get up and talk on the phone or go to a store, digital marketing can be simple and straightforward. This was the positive impact of digital marketing to find success in the business reaching out to a large number of audiences As we all know every business is associated with risks and uncertainties. Now let me tell you the disadvantages that business may face by digital marketing,

Security and privacy issues, More competition at both the domestic and global market, Dependability in technology, Maintenance costs due to a constantly changing environment, more price competition. Activities like optimizing online ad campaigns and creating marketing content can be time-consuming. It is important to measure results to ensure a return on investment.

While you can reach a global audience with digital marketing, you are also against global competition. It can be challenging to stand out from the competition and draw attention to yourself among the many messages directed at online consumers.

Any negative or critical comments about your brand may be visible to your audience through social media and review websites. Effective online customer service can be a challenge. Negative comments or a lack of effective response can damage the brand’s reputation.

There are several legal considerations related to the collection and use of customer data for digital marketing purposes. Be careful to comply with privacy and data protection regulations. All these aspects of digital marketing together can generate more sales. In the coming years, it can end up being a productive strategy to improve client relationship management. By restructuring your voice search marketing, you open your business up to many new chances. By 2020 voice search is trusted to represent half of all online analysis.

while the internet has changed everything, it is worth remembering that the old forms of marketing still carry weight. Despite the growth in digital advertising, TV still takes a third of ad spend and continues to grow, although at a slower rate. Embracing digital trends does not mean discarding traditional marketing.  methods. Keep up with the trends while integrating the old for solid marketing success, but digital marketing has created its own impact over traditional Marketing. Hence I can tell that by 2021, The scope of digital marketing will be greater. Digital marketing will continue to be the most powerful form of marketing in the future and there is no doubt in that,  However, as the changing aspects of digital marketing change every day, a digital marketer must be alert, focused, intelligent and should be adaptable to the latest developments that will be taking place.

Want a career in digital marketing? Join our course of Digital marketing certification in Bangalore. Our digital marketing experts will help you kick start your career in digital marketing.

According to current advanced advertising ideas, one of the key reasons digital sources are taking over traditional marketing channels is because they allow organizations to progressively engage and target in real-time according to their intentions in very easy ways.

As nowadays we are becoming so used to the digitized updates that we want to keep exploring, like what is next? And how it should be adapted? As said that, keep in mind that we are more than partially through 2019 and our reality is more digitized than at any other time in recent memory. The advanced advertising industry continues to flourish, with artificial intelligence and voice search dramatically changing its scene. According to t0 current advanced advertising insights, one of the key reasons digital sources are taking over traditional marketing channels is on the grounds that they permit organizations to communicate with their intended interest group progressively and draw in with them in a significant way.

Development of 6.5% in general U.S. advertisement spend is foreseen in 2020 with a 12.4% bounce in computerized publicizing to $135 billion, making up over 53% of all-out promotion spend. Around the world, advanced publicizing will probably hit $336 billion, the greater part of the anticipated $656 billion all-around overall media.

Here are some fun facts you may or may not know about Digital Marketing:

• The average period of customer attention is 8 seconds so you’ll need to count your stuff!
• Infographics are 3 times more popular and shared on social media than other content types-social media
• Approximately 94 percent more viewers get provided with related pictures.
•  Search advertisements can increase brand recognition by 80% and show advertisements have shown to increase website traffic by 300%-PPC
• Search engines power 93 percent of all traffic on the website.
• 76 percent of people looking for something nearby on their mobile will visit a similar business within a day and 28 percent of searches for something close by will result in a purchase – Local SEO.
• According to 65 percent of marketers, link building is the most challenging SEO strategy.
• Titles with 6-13 words attract the highest and most consistent amount of traffic (my title has 7, maybe that’s why you’re here!?) – Content Marketing 

Innovation has transformed the world into a worldwide town as far as easily interfacing individuals from various nations and societies. In the digitized age, sharing data is simpler than at any other time. Consistently, new devices and advances have risen and the showcasing innovation scene has developed to 7,040 arrangements. Advertising masters would now be able to browse a confounding exhibit of alternatives to interface with new crowds, advance their items, or assemble brand faithfulness.

Having said that here are some of the Top Facts of Digital Marketing:

Chatbots Take Off:

Numerous organizations will keep utilizing a chatbot, they’re powerful programming programs that associate with site guests and clients. Chatbots discuss normally with individuals seeing the site and can address their inquiries continuously. Chatbots either utilize verbal connections or visit windows to help web clients find what they’re searching for. Employing a person to screen and speak with guests on your site can be costly, yet chatbots spare expenses by addressing basic inquiries for your sake. What’s more, in this manner, clients will in general value the customized administration and getting their inquiries addressed rapidly.

They Save Time:

Unlike people, a chatbot can give answers rapidly to a wide range of inquiries. Also, speedy reactions imply that clients can settle on choices quicker.

Expands Customer Satisfaction:

Unlike people, the chatbot needn’t bother with time to rest. Whenever the client needs data, its privilege readily available. What’s more, as the chatbot reacts all the more precisely, your business transformation rates will increment too.

Shows Good Humor:

A chatbot is rarely grumpy. You will never hear clients gripe about being dismissed. They are fair-minded, clear, and instructive—all characteristics that cause your clients to feel calm.

Next-GEN SEO is Here:

At the present time, a variety of changes are occurring in the web indexes industry and updates are going on continually. These progressions have significantly influenced the client’s indexed lists. Most prominently, Google’s BERT update has had a significant effect on the SEO world. The BERT shortened form represents Bidirectional Encoder Representations from Transformers. It’s a profound learning calculation that is identified with common language handling. Google is endeavoring to make its internet searcher quicker and improve its capacity to comprehend the complex delicacy of language and the searcher’s goal.

This is what Google says:

“Well, by applying BERT models to both positionings and included bits in Search, we’re ready to improve work helping you find valuable data. Especially for more, increasingly conversational questions or searches where relational words like “for” and “to” matter a ton to the importance, Search will have the option to comprehend the setting of the words in your inquiry. You can look such that feels normal for you.”

What does BERT mean for you?

In the event that your site is inadequately composed and needs clearness, you may see a decline in rush hour gridlock. There is certifiably not a convenient solution or strategy to reinforce rankings. Rather, you have to recall that your site is for individuals, not simply calculations. Consider why individuals go to your site. What is their plan? Presently, answer their inquiries as unmistakably as could reasonably be expected and compose the data in a consistent way. At the point when you compose for individuals, you’ll see achievement.

 

Advertising Targeting Improves:

Organizations utilize computerized advertisements to showcase their items, yet have you at any point gone over an online promotion that was straight-up irritating or had nothing to do with you? Not exclusively do online shoppers will in general disregard these promotions, yet they may likewise wind up despising the item and doing everything possible to avoid the brand.

Forbes magazine expresses that in light of this staggering computerized association, disconnected advertisements or brands that continue barraging individuals with their immaterial promotions will be ignored by 49% of individuals. Be that as it may, then again, individuals love incredible substance. In the event that your image reliably sends custom-fitted messages, at that point 36% will react by purchasing the item. Numerous organizations know about this pattern and areas of now arranging likewise. What’s more, we’re anticipating right now that constantly 2020, most organizations will target exact crowds and clients may be a review (and reacting to) hyper-significant advertisements.

Artificial Intelligence Infiltrates Digital Marketing:

The name “Man-made brainpower” is actually how it sounds; it alludes to robots or machines being able to work as people. Computer-based intelligence utilizes a blend of various highlights, for example, chatbots and voice colleagues to rapidly discover answers.

For example, Alexa and Siri are voice aides that give magnificent client care. Much the same as a human, they can take orders from the clients and work off-camera for their sake.

The AI robot does this by utilizing sensors and human contributions to assemble realities about a circumstance and can likewise gather/store the hunt information to improve the client’s future encounters. Cardinal Digital Marketing even has an AI-controlled medicinal service promoting programming considered Patient Stream that permits specialists and human services suppliers to screen and smooth out their publicizing efforts.

Growth in Digital Marketing Spend and Technologies:

     “The Drum” indicates that by 2020 and through the next few years, the global digital software industry will grow by $74.96 billion. Consequently, more money will be channeled towards digital marketing.  CMO predicts that by the year 2022, around 87% of marketing budgets will be spent on digital marketing.

In fact, this growth in digital marketing will result in a form of marketing referred to as “Agile marketing”, which is a form of marketing that measures how efficiently a brand or company is at achieving its marketing goals and objectives. An agile marketing team develops winning strategies and theoretical results to inform its stakeholders with the purpose of implementing it quickly. There’s no perfect way to implement the agile methodology in your organization (although we’ve found that a hybrid seems to work best). Essentially, growth in digital marketing translates into the speed in which new products and services are developed and distributed to meet customers’ needs.

Agile marketing is growing in popularity on social media since brands and marketers have spent the last few years figuring out how to connect and communicate on Facebook, LinkedIn, Pinterest, Twitter, and others. These social media channels provide enormous insights and data into what types of content work and how best to create it.

More Focus on Customer Retention:

In the coming years, organizations will likewise begin to occupy their consideration from procuring new clients to holding their current ones. These organizations comprehend that it takes less cash to continue existing clients glad and will direct more exertion in the center and last phases of the purchaser’s excursion.

Holding clients helps increment income since when you keep your current clients then they will in general tell their companions and give you referrals. Faithful clients are additionally and concentrating on showcase division helps spare expenses. Liable to be more straightforward and legitimate with you in regards to any issues or issues, allowing you to improve your image.

Single Marketing Software Providers Dominate:

As mentioned in the beginning, there’s a tremendous number of showcasing innovation arrangements out there. Furthermore, the normal venture is utilizing around 91 promoting cloud administrations.

This number is overpowering, which is the reason numerous organizations are changing to one programming arrangement that contains all the instruments that they need. HubSpot is an ideal case of an across the board advertising programming arrangement, as is Marketo, Pardot, and ActiveCampaign. Different organizations, as MailChimp, who generally just gave email promoting administrations, are presently including advertising computerization abilities, point of arrival manufacturers, and advertisement stage coordination. Solidification among arrangement suppliers is quickening in light of the client’s longing to have the entirety of their showcasing instruments under one umbrella.

Stay Ahead of Current Trends:

On the off chance that you are working a business, it’s critical to think about current promoting patterns and have the option to keep steady over where advanced advertising is going later on. What’s more, much the same as Amazon, you can begin customizing your items, utilizing online life to respond to questions, and actualize video advertising to pick up trust and show your image’s straightforwardness. Keep in mind, on the off chance that you are dealing with any customer information, at that point straightforwardness is basic. What’s more, there are a lot of advertising programming frameworks that can smooth out the entirety of your online exercises and client connections.

Join our Digital marketing institute in Bangalore and become a master of digital marketing skills. In our academy, we will teach you what we do in real-time to help small businesses and startups to grow through digital marketing.

Are you one of them who is totally into shopping and making various purchases from online stores like Amazon, Snap deal, Myntra, Flipkart so on? Or are you one of them who is into online learning, reading books, searching homes, etc? Then it is very clear that you are knowingly or unknowingly attached to the concept of Digital marketing and solely living in a digital marketing era.

For those of you who really do not understand what Digital marketing is about here, it is- Digital Marketing is a form of marketing products or services, which involves electronic devices. It can be both online and offline. According to the institute of direct marketing “the use of the internet and related digital information and communication technologies to achieve marketing objectives.”

According to CAM Foundation – “Digital Marketing is a broad discipline, bringing together all forms of marketing that operate through electronic devices – online, on mobile, on-screen. Over the years, digital marketing has developed enormously, and it continues to do so.”

The scope of E-Marketing is considered to be broad and is not only used to promote internet marketing, but also to facilitate email marketing and wireless media. Electronic marketing also links to the technical and creative aspects of the Internet, including development, design, advertising, and sales.

Website use is through electronic marketing in combination with online promotional techniques such as social media marketing, search marketing (SEM), interactive online advertising, e-marketing mail, online directories, viral marketing, affiliate marketing, etc. E-marketing also includes product display, graphic and audio video advertising with text, 3D product view, product navigation, basket selection, payment.

Frankly, it is the creative use of management information systems (MIS) and technology that supports customer interaction with online merchants. Marketers need to use technology, information, and intuition to define brands and attract potential customers. E-commerce has launched a revolution that is changing the way we do business. In 1997 the U.S. government. authorized use of the Internet by a commercial organization. This gave a new impetus to the direction of trade and commerce.

In 2015, e-commerce activities are progressing with rapid expansion, multiple campaigns, supply-based user acquisition, etc. This shift to e-commerce is made more visible by placing more emphasis on consumer understanding and retention, better experience, and a greater variety of assortments in an ever-expanding range of categories. E-commerce players focus on retaining existing customers and acquiring new users. To keep customers with e-commerce as a category, they differentiate themselves by exploiting the data and trends in the field and, eventually, move towards the principle of personalized marketing.

Customers are rewarded for their loyalty through better delivery, pricing, exclusive offers, and experience with return policies. The first testers and adopters clearly understood electronic commerce and made huge use of electronic commerce. As a result, companies are reducing the description of mass e-commerce advertising targeting testers and adopters for the first time. The leading digital platforms such as Google, Facebook, Twitter, YouTube, etc. User-friendly products for advertisers that allow small and large players to effectively market to new users. This is a higher digital marketing cost. Due to digital media innovation, the embedded e-commerce reader system is shifting from app downloads and visits to user metrics.

India, a densely populated country with a population of 1,339,180,127 (as of July 2017) is second in the world. Every moment creates many opportunities for people. When talking about digital marketing, keep in mind that the future of digital marketing in India and the scope of digital marketing in the future will be promising for years.

The mobile phone is now a must-have for everyone. Even if your mom wants to try a new recipe, she definitely uses YouTube to write what is needed and how to do it. And in business, the digital marketing trend is booming. Everyone wants to market their products and services over the Internet to increase their scope. Compared to traditional marketing, a number of key advantages make this marketing strategy more effective and affordable. Everyone in the country prefers digital marketing over everything else. Even the startups are launching their business via digital marketing.

This platform eases the process of every business. The company doesn’t have to deploy the manpower to go physically into the market and promote the product. It offers a wide range of economical, powerful, and contemporary mechanisms and mediums of marketing. Every type of product and service is now opting for the option of digital marketing. Because they know that this is the proven platform. Right from tech giants to hoteliers are on the digital platform.

According to a research firm, eMarketer e-commerce sales in India are expected to grow from $ 14 billion in 2015 to $ 55 billion in 2018. India has experienced the fastest growth in retail e-commerce among countries in the world. Asia-Pacific, with an increase of 133.8% in 2014 and 129.5% in 2015. The combined gross value of goods, or the total value of sales from the country’s three main e-commerce sites, to Know (Flipkart, Amazon, and Snap deal) in 2015 was $ 13.8 billion higher than that of the top 10 offline retailers, which totaled $ 12.6 billion for the same period.

One may wonder what are the reasons for the growth of digital marketing in India. The increase in Internet penetration in the country has led to substantial growth in other digital industries such as electronic commerce, digital advertising, etc. The latest digital marketing trends in India in the use of the web, mobile devices, and searches, social media, online shopping, and videos are shaping the Indian digital market and what it has for years to come.

By adding 17.6 million users in 2013 and posting a 31% year-over-year increase, India becomes the world’s third-largest Internet population, leaving Japan behind. While in 2012, the mobile Internet increased by 111%, in 2013, growth was 63%. India recorded a GA of 28% in 2012 and a GA growth of 39% in 2013 in terms of the number of Internet users

While in December 2007, the digital commerce market was located at Rs. 8,146 crores, in December 2012 it was worth Rs 47.349 million. In December 2013, digital commerce in India reached Rs. 62,967 crore. The segment experienced growth of 35% between December 2011 and December 2012, while it increased by 33% between December 2012 and December 2013.

60% of Indian Internet users visit online sales sites. Of all the products on the online market, consumer durables represent 34%, clothing and accessories 30%, books 15%, beauty and personal care 10%, and home and furniture 6 percent. More than 50% of sales in these product categories take place in non-metropolitan cities.

Recommended Course: Best Digital Marketing Course Marathahalli 

Due to the advancement of technology at an exponential rate, the marketing paradigm has shifted to new approaches focused on the customer and the content offered on the digital platform. Traditional marketing, such as advertising, public relations, branding, and corporate communications, lead generation, etc., is largely based on television, radio, telephone, print media, and telephone as a means of dissemination. Unlike modern marketing techniques harnessing the power of the Internet and social media to reach a more specific audience. Modern marketing techniques provide a profitable marketing platform with the ability to reach millions of customers in no time. Companies that invest heavily in digital marketing only as a marketing dissemination tool can significantly affect their overall marketing success. For the success of any marketing campaign, you must take full advantage of the different marketing techniques available in traditional and modern marketing. Activities such as push marketing, lead generation, launch events and trade shows, television and print media can be used to integrate with social computing, personalized content and budget control, etc. . to reach the identified market segments and transform them into paying consumers. With the rise of social media, the changing business landscape, and the introduction of more educated customers, businesses must rethink their marketing strategies and design a multi-channel marketing plan that carefully establishes an optimal mix of modern and traditional techniques. . best suited for business

He believes that digital marketing belongs to the technology department: a large number of startup founders do not believe that digital marketing is a function of marketing. But they treat it like a technological piece. Although digital marketing uses technology for reasons such as scalability or scalability, it is still a marketing function. Waiting for the technical team to create digital marketing success is an obvious recipe for failure. This problem is not limited to startups, even large companies are also victims of this digital marketing treatment.

But it is interesting to note that apart from the fact that the growth of technology has contributed to the development of digital marketing, our government has also played a vital role in this, don’t you think? In order to transform the whole ecosystem of public services through the use of information technology, the government of India launched the Digital India program with the vision of transforming India into a digital society and a knowledge economy. Now, opportunities are not only available in metropolitan cities but also in smaller cities. The government also applied for job programs. These days everything becomes digital. So if we are talking about a career in digital marketing in India, then you are in the right place. Stop discussing the options and see what their benefits are. The government’s electronic market is also experiencing a significant increase in its electronic market analytics papers. All registrations increased with slight fluctuations. Fluctuations occur everywhere. People in India are slowly coming to technology and it will take some getting used to.

As Internet users grow day by day, the e-commerce sector is also booming. Companies are shifting their advertising budget from traditional marketing to digital marketing strategies. Studies indicate that the number of consumers who shop online in India is expected to exceed 100 million by the end of 2017 and that the electronic retail market is expected to reach 65% in 2018. These figures clearly indicate. that digital marketing services will continue to experience significant growth and change. Indian companies must accept digital change and embrace trend innovations to remain competitive and accommodate large numbers of Internet users.

Interested in a career as a digital marketer? Join our Advanced digital marketing training in Bangalore and kickstart your career as a digital marketer. We provide the Advanced Digital Marketing Course at Affordable Fees.

  Digital Marketing is a term that is widely used by plenty of Business firms nowadays. Initially, it was emerged and become very popular in western countries, and then it started acquiring Indian companies too, to increase the sales and marketing activities of Indian based companies. Digital marketing turned everything from expensive traditional advertisements to Digital Advertisements.

Through technology the world keeps on taking a new structure day by day, For instance, @2010 the smartphone users were very less below the line 12% but now in 2020 above the line 90% of Indian citizens turned to smartphone technology. No Posts instead of emails and WhatsApp, This is the greatest achievement of the Digital World.  Companies started using this opportunity to reach users and customers 10x to 20x faster than the traditional advertisement reach. At the same time, Firms prefer Digital Marketing Campaigns to acquire the market. Google Ads, Social media marketing is a user-friendly application for firms to develop their Customer base.

Companies choose Digital banners, advertisements instead of the traditional method. To keep the data safe and secure the CRM is developed and implemented in most of the businesses in India. |What is Digital Marketing Digital| marketing social media marketing |Top 10 companies Bangalore | Unilever |Purchase Intentions of Customers Enhanced by using various digital marketing activities. Big data has been introduced to collect, correlate, and Visualize Customer records and Purchase history. And there is particular software to reach the geographical wise target audience, there are more and more about it.

The existing businesses were completely breakdown their huge expenses on marketing activities. In this new digital era as per the research of Harvard Business School, all the traditional oriented firms should get twinned with modern Marketing strategies to reach out to the maximum sales. At the end of the day everyone ends up with their devices either laptop or mobile phone, there are huge possibilities to succeed in this digital era by using digital marketing. For eg (companies like Flipkart, Zomato, Swiggy, big basket) in groceries and Food delivery facilities, and from Cosmetics, Johnson and Johnson, Unilever, and more. Digital marketing is becoming a vast usage from most companies in India.

Especially after learning a lot of lessons and success stories of the most famous brands belongs to Western countries slightly more people turned up to use Social media campaigns and Email marketing strategies to accelerate their marketing activities.

The secured SEO system is even more sprouted the Digital marketing seeds in the Indian businesspeople minds, usage of traditional marketing is become decreased and usage of SEO, social media marketing has become increased, most of the business firms majorly targeting on user-based contents to highlight their reviews in the social media marketing, if you think about this specific idea, most of the business firms merging their marketing activities to get highlighted in the market | Marketing in the digital world | They are generating the advertisements by using a user based reviews, that review and survey has been generated through social media activities of course at the End of the day Most Indian businesspeople use both of the activities to increase their sales to accelerating for more revenue. But the percentage of usage for digital marketing has been increased | what is Digital Marketing| Digital media marketing | As per the research of McKinsey and firm a US-based consulting service company has released a report saying that by 2025 all the companies in India will have a great Epoch on digital marketing services, all the companies even small, medium and large scale industries will organize more campaigns and sales activities through digital marketing.

Digital marketing careers will get boosted and the job market in digital marketing gets opens widely and Digital marketers will be highly paid compare to software developers as per the research of McKinsey and firm. Our Indian adds will get a high number of ad impressions globally, and almost all the companies in India use Buzz marketing strategy to boost their revenue and sales. The conversion rate turns high globally. The Usage of big data and implementation of |Sales force |SAP| services will increase rapidly by Indian companies.

Even now a lot of companies have started using these services and claiming a greater height in the market. Due to this current situation | Covid19| pandemic most of the FMCG companies started using a strategy called | Tropical Advertising, in their web and social media campaigns, they’re fetching a great number of viewers and lot of new FMCG faces who embarked just before in the market has been reached a greater height by using the tropical advertising and digital marketing strategies. Digital marketing has started emerging as a New Digital Epoch in the Indian advertising industry. There are a lot of Scopes and a good future for digital Marketers in India.

Traditional advertising and Marketing have a potential to reach a very limited number of customer Audience but digital advertising and marketing have a potential to reach an audience anywhere in the world every corner of the world, The perception of the customers also slightly been changing to digital marketing due to attractive poster and logos of the Indian companies. So there is a huge possibility for obtaining a huge target audience through digital media marketing facilities. The digital media marketing can be addressed to all business people easily once If they access digital devices, by tracking them to our website the digital Marketers can generate huge traffic to their website.

Traffic leads to conversion and conversion leads to purchase, purchase leads to consumption, consumption leads to words of mouth and generation of reviews, Reviews leads to a new purchase this chain process continues by all the consumer of the Indian brands, Digital marketing plays an end to end role for Indian companies in the marketing activities. The article about Cafe Coffee Day says that Initially while it was started they mainly focused on corporate people and upper-middle-class people by posting their banners and advertisements digitally, and it has got a great reach and the company started repeating the same with new concepts and ideas, it has got a great hit in the market on the time of 2016. Like that lot, if Indian companies were reached success and more companies were leading great positions in the digital world.

For instance Yourstory the company started with a very limited number of employees they collected all the successful business stories and updates of startups and they started acquiring a lot of digital readers to their website and application. They did huge campaigns to promote their brand and that become very popular in a few days from their starting point. Indian based company called ITC which have well-known Brand equity among their customers, even they moved to digital marketing to promote their food-related products they intertwined both traditional and modern Marketing Strategies to acquire the large customer base and in Indian Education industry most of the reputed colleges adopted the digital marketing tools to spread the brand awareness among their customers.

And in Telecom industry we can state a big brand company for example called JIO, their success stories reached to every corner of the world, JIO rapidly accelerated their marketing activities by using a lot of digital marketing tools, and they slightly boosted the smartphone sales in India by launching their Innovative services. In cosmetics and simultaneously Apparel Industry have adapted the digital media marketing as a tool to get the maximum number of customers, end to end we can see the Myntra, Meesho, Flipkart advertisements stating a wonderful clothes and it admire every one towards their pictures.

The Indian cinema industry has ranked an upmost level in usage of digital marketing strategies, Book my show 24/7 their advertisements displayed to all the Android users they use Wide range of email marketing compare to other Marketing tools. How can we forget |Byjus| in the Education Sector and a startup |edutech| reached a larger student audience in India by the concept of Online Tutor. They offer all the types of tutoring facilities and coaching to all the class levels and different entrance exams. They used a Buzz Marketing Strategy to acquire a larger group of audience.even they sponsored for Indian IPL team, their brand Ambassador is Actor Sharukhan, this is not possible without using digital marketing tools. |Vedantu| an edutech firm is a competitor of Byjus, they are reaching a larger group of audience by their promotional social media campaigns they used digital marketing tools to grow and to compete with Byjus in the Online education Sector. They made all the teachers turn up to online faculties and video makers in this Covid19 season. A lot of privatized school teachers have turned to online teachers for a temporary period due to this | Covid19 pandemic |

The Growing competitor for Big basket, Dunzo this firm is doing pretty good like big basket the delivery is very quick to compare to the big basket, the bugs have been destroyed and their growth through the digital world by the usage of digital Marketing in the real world has to touch the greater heights like a big basket. The Healthcare industry doing pretty well through digital marketing tools, Apollo Group of hospitals has created a brand that people trust there brand more than their services. under Pharmaceutical Industry we would have heard Biocon Pvt LTD, a Pharmaceutical company that produces a lot of English medicines and tablets for various diseases, they even use digital marketing as a tool to climb a ladder to reach a greater position in the Pharmaceutical market. Like I said before the usage of digital media marketing by all the Indian companies will lead to a digital Epoch in Indian history of Advertising.

Digital Marketing | social media marketing | SEO Tools and management| Yourstory | Top companies in India | Jio a Telecom firm | Apparel Industry | Healthcare industry |

Want to become a digital marketing professional? but confused about where to take admission. Join our Institute of digital marketing in Bangalore and skyrocket your career.