You Post on Social Media but not Getting Enough Engagement ??
Other social media posts are getting more engagement than yours. Have you ever analyzed the reason for their success and how they are getting more engagement on social media platforms? Why do you lack behind? Which are the things you are missing while trying to increase your post engagement? Why are you spending too much money on improving your Post engagement? Read further to explore the reason and tactics behind their success. People who are successful in social media have a clear idea about Engagement strategy. Social Media Experts know what to post, how to post when to post on which platform.
Unfortunately, all social media post works differently. It may confuse you if you do not have precise user behavioral data on each platform. All social media post timings are different. It won’t help you gain more Post engagements if you are posting your post on all social media platforms at the same moment. These timings also vary based on what business you are doing, audience change per network, and industry.
Take a look at each major network to see data on the best timings to post on Social Media.
Instagram:
● Wednesday is the best time to post on Instagram. Wednesday gets a higher reach and engagement on Instagram.
● Weekdays in the morning (after 10 ) is the best time to post on Instagram. Monday, Wednesday, and Thursday are days for Instagram.
● Sunday is the least engaging day on Instagram.
Facebook:
● The best time to post on Facebook is during the weekday between 1 pm to 4 pm during work hours.
● Thursday, Friday, Saturday, and Sunday are the days to post on Facebook
● Weekends have higher engagement on Facebook
● Evenings and early mornings have the least engagement on Facebook
Linkedin:
● Best days to post in Linkedin during work hours 10:00 Am to 12:00 pm or 4:00 pm to 6:00 Pm professionals use Linkedin so work hours are the best time to post
● Weekdays Tuesday, Wednesday, and Thursday are the best days to post on Linkedin.
● The weekend is The worst time to post on Linkedin for engagement.
Twitter:
● For Twitter best hours in between lunch hours from 12 pm to 2 pm
● Workdays get higher engagement on Twitter. Posting in between lunch on workdays can increase Social Media Engagement.
● Weekends are the worst days to post on Twitter, and like Instagram, Wednesday is the best day to post on Twitter
Pinterest:
● The best time to post on Pinterest is late in the evening as people love to scroll Pinterest when they are in relax mode.
● Work hours don’t work for Pinterest users. Posting in workhours only gives you less engagement.
● Saturday and Sunday work well for Pinterest engagement.
Conclusion:
Monitor your Social Media accounts regularly and check your Social Media insights can give you the best timings to post for your Social Media accounts. As we said earlier every social media platform is different, and every brand works differently on each platform. Keep posting and experimenting with your posts.
As per the 2022 record, Social Media having 3.196 billion users in India according to Hootsuite. Social Media Networking Platform helps Marketers to reach Mass targeted audience through advertisement based on user interest and behaviour. But What happens to organic posts? Organic contents are what you share on your social media company pages. It includes Posts, Images, and Videos. Can’t we reach a Mass audience on social media platforms with our Organic content? How to reach the right people on Social Media without spending money through Organic content. We can do that by utilizing the appropriate Hashtag.
Hashtags:
A Hashtag is a keyword or a phrase that is followed by a symbol “#” (Hash) written to highlight the post and facilitating the search for the post. By using hashtags to our post, we will make the social media channels index our post and help the audience discover our post easily. Hashtags help to bring brand awareness and improve engagements for our products/services. Once the keyword got enough momentum, it will start “trends”, and the Trending will be different based on category, Interests, and Location.
According to the survey, almost 75% of Social media users use hashtags. The same survey reveals that Tweets with Hashtags had two times more engagement than regular tweets and 55% more retweets.
Hashtags differ from one social media platform to another.
Based on the purpose Hashtags are divided into the following types:
Branded Hashtags
Content Hashtags
Location-Based Hashtags
Timely Hashtags
Mass appeal hashtags
Entertainment Hashtags
Trending Hashtags
Event-Related Hashtags
Niche Hashtags
Branded Hashtags:
Hashtags exclusively related to your brand. These Hashtags helps you to get very good to bring much Brand Awareness and helps us to encourage users for UGC (User Generated Content)
Content Hashtags:
These hashtags are related to our product, service, or market. When we’re new to Hashtags usage, these hashtags will be more helpful to circulate our content as they will be directly related to our product.
Location-Based Hashtags:
These Hashtags will be useful for a particular location to promote local content.
Timely Hashtags:
These hashtags are related to a particular holiday, season, and even time of the year.
Mass Appeal Hashtags:
These are common hashtags that can apply to any post. They can occasionally give a significant bump to our post by putting them in front of the brand audience.
Entertainment Hashtags:
These hashtags help to expand the relationship with the existing audience for our brand. They will be based upon the satiation.
Trending Hashtags:
These hashtags are popular hashtags based on current timely situations. They won’t give evergreen results but can yield better reach for our content.
Event-Related Hashtags:
These hashtags are based on special events, contest hosting by your brand.
Niche Hashtags:
These Hashtags are more specific to connecting for the brand target audience and a highly relevant audience.
How to do Hashtag Research:
Just like Keyword research to incorporate keywords into our content for better search engine ranking, every social media marketer needs to do Hashtag research to reach their content to the potential audience. There are different types of tools for Hashtag research listed below:
RiteTag: https://ritetag.com/
Hashtagify: https://hashtagify.me
Export Tweet: https://www.exporttweet.com
TweetReach: https://tweetreach.com/
Socialist: https://socialert.net/
Tweet Archivist: http://www.tweetarchivist.com/
How to Use Hashtags on different Platforms:
As Twitter First started using Hashtags, later other social media channels also adopted using Hashtags with a different purpose. Let’s see how to use these hashtags in various social media channels:
Hashtags usage on Twitter:
Hashtags on Twitter are mainly used for conversations. Engagements will be more if you use one Hashtag on Twitter, if it’s more than one Hashtag, there will be a drop in engagement because users assume too many hashtags indicate foul play by bots.
Hashtags usage on Facebook:
Hashtags will help to get more exposure on Facebook, but the important thing to remember is not to use too many hashtags on Facebook. The recommended amount is only one or two. More usage looks unprofessional and will most likely annoy users.
Hashtags usage on Instagram:
The hashtag was first used on Twitter but Instagram has the highest hashtags usage when compared with any other social media channels. Hashtag using Instagram leads to more engagement. You can use Ten to Eleven popular and relevant hashtags per post. Actually, we can use up to 30 Hashtags for any post. On Instagram using more hashtags is acceptable.
Hashtags usage in LinkedIn:
As hashtagging is a recent concept in LinkedIn, one to three is usually recommended for LinkedIn posts. Hashtag usage in LinkedIn can help to acquire great brand awareness.
Advantages & Disadvantages of Hashtags:
Advantages:
Hashtags are a great way for the audience to find and follow the discussion related to the Brand, the company’s promotions, and famous influencers.
They allow the brand to track the performance of their content across all social networks.
They help to reach our content to a huge audience and help to increase brand awareness.
On Instagram, you can see 100% engagements for personal profiles and 50% engagements for the brand-related posts with hashtags.
For any social media campaign, successful hashtags should be memorable. They create our own momentum
Disadvantages:
Hashtags in Facebook exploit our privacy if we use them in the wrong manner and may lead to a security threat. They may sometimes convert our personal matters into public matters on Facebook. Your personal posts may show in front of unknown users if you use hashtags while uploading images.
Hashtags will be ignored or hijacked if you don’t follow proper principles while using them. They may be misleading and trolls can attack the hashtag and make the audience use completely opposite by sharing their bad experiences and complaints.
Choose the words carefully while writing hashtags. Otherwise, it may express a different message and
may ruin a brand reputation.
Conclusion:
Learn Digital is one of the finest Digital Marketing Training Institutes in Bangalore. We trained 500+Digital Marketing Trainees to date and count. It is the best social media marketing agency in Bangalore, optimized for more than 10+ brands. For any queries related to Digital Marketing training, social media marketing training in Bangalore, contact us @ [email protected]
Learndigital is one of the finest digital marketing training institutes in Bangalore. We trained 500+Digital Marketing Trainees to date and counting. It is the best social media marketing agency in Bangalore, optimized for more than 10+ brands. For any queries related to a digital marketing training program, contact us @ [email protected].
Any Information adding worth to the Reader Life is Content
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Content can help educate your audience, ensuring that they’re making smart purchase decisions.
Strong pieces of content can help you become more visible online, both on search engines and social media. Content holds more value when it comes to Digital Marketing. If you are having Excellent content writing skill then Digital Marketing is your cup of tea. Content writing is an art. Even if you are really not good at writing content, still you can learn the art and uplift your skills.
Quality content can be linked-to all over the web, increasing traffic to your website and building authority with search engines.
When it comes to adding content on any platform, you need to be very careful with the method of writing content. Words play a crucial role when it comes to reading Content for what customers are searching for to solve their Queries.
Here are a few Tried and Proven tips to perform better with content writing skills.
1. Strong Content Research Skills:
Great content writers stay on top of the SEO trends – after all, even the best content would not be effective if readers can’t find it on Google’s First Page. It’s important to know how to write an article with best SEO-friendly titles and descriptions, use keywords effectively, and keep up with Google’s latest algorithm updates.
2. Keep the content Authentic:
It’s about your brand reputation. You are in an industry where people read and write daily, and your name should be unique because there are tens of thousands of people writing about the same topic and subjects. Every writer has a different perspective, different tone, and style of writing content. Plagiarized content is bad for SEO and will lead to poor user experience. Plagiarized content can get your Website Unindexed and lower your ranking on Search Engine. Create a Unique content and build Authority, always check for plagiarism before Indexing the content.
3. The Headline Stroke:
The paramount aspect is to know how to grab your reader’s attention. Headlines for the Content/Blog/Article play a vital role to attract customers and gain their interest in topics that are relevant to them. Here are some common and important words that help you to create your Title attractively.
The 4 W’s – What/Which/When/why
These words are used as question terms. They provide a relevant answer to the important queries asked. Audiences use this kind of question terms in their search queries when they are looking for solutions for their problems.
Example: 10 Reasons why Digital marketing jobs are in demand?
“New” – This Context has the Potential to capture as well as maintain the Interest of your Target Market
People always interested in learning new things to do something in a smart way.
Example: New techniques used to optimize SEO.
“How To” – One of the most usual as well as reliable words utilized by Individuals
This word helps you to provide an article that helps people to fix or create things. One of the most creative and searched keyword audience uses.
Example: How to reduce weight within 2months?
“The numbering logic” – People love lists! This powerful word keeps the audience intact to the information provided as they fall in order and are quite precise about the information to target your readers. Always prefer the odd numbers to hit the headline. According to research, odd numbers performed better as compared to the even numbers.
4. Keep the Important information prior while writing content:
People often look for the most important/relevant information to start with. Once the user gets interested in the Information, they will dig into the content to know more about it and also might end up reading the entire article.
5. Save words Save time!
It’s a busy world out there. People have time only for the specific product or content they are looking for. They decide quickly based on the subject of matter they are concerned with. So, you have to be crisp and clear while putting up with your words and reach out to the customer directly based on their interests and likes.
Choose your words wisely.
Keep the content short, simple and informative
Avoid unnecessary and Repetitive words in your article.
6. Take a sneak peek!
How many of us have the time to read the entire article?
Hardly anybody!
According to research, only some people read web pages /Articles word -to word. Research suggests that only 16% of people read Complete web articles content. Most people just read it in one eye span.
So here is a checklist that you can refer to:
· The headline should be communicative.
· The sub-headlines should communicate your key points.
· The image caption should contain a sales message.
· Insert bullet point
7. Highlight image and videos files:
By inserting an image or video files it helps you to gain the attention of the visitor. Sometimes you can shorten written content and highlight it along with a media file for the messages that would serve the reader’s interest. Along with the visual content, it is easy for web readers to understand the clarity of your content. It impacts the web visitors whether they are quickly able to get you are about.
Some tips that you can follow to interest the audience using visual content.
Replace few texts by photographs or videos
Consider Using different font sizes for a title, sub-headlines – think about people scanning large text first
Emphasize quotes of customers (or experts) to add credibility
Highlight Quotes of Clients (or Specialists) to add reputation
Break long headlines into Main headlines with a sub-headline
Change paragraphs into bullet points
Most importantly reduce repetitive words and include white spaces. Not only will it make your website readable it also builds an apparent trust with readers
8. Organizing your Content Skills:
People might like reading the latter part first and then come back to the previous content if it is luring them over it. That’s what the web is like. Most web visitors will not start reading on your home page. There are chances that they will arrive on your web page. If you are not aware of where people arrive on your website, go to Google
Analytics >> Site Content >> Landing Pages.
You can check and view how many people have visited your website and how many impressions you have got on each page.
If your web page is an entry page what does it mean?
Each page should be easy to scan
Each page of your site should be clear to the people
In each and every page make sure that you have Call to action-guiding people where to go next- to go for another blog, sign up for email, check the details, and description of the whole product. etc.
Include button in your site to navigate people to take the next step, don’t rely on your navigation bar.
9. There’s more to being a content writer:
Research skills, SEO knowledge, adaptability, and staying updated about the Latest Trends are the ways to ensure that you continue to find success as a content writer. Take the time to develop these skills, and you’ll find yourself able to craft the kind of content that’s both easy for readers to find, compelling to read, and in demand.
Over time develop these Content Writing Skills, and Craft the Content that’s convenient for Readers to Search, Compelling to read and Trending at time
10. Communicate with the reader:
Communication plays an important role while you point down your thoughts to achieve the user’s attention. You should ensure that the user understands and is able to connect well with your articles or posts that you have updated on the web.
There would be a burst of series of questionnaire rounds once you finish posting your content on the platform available. Take a sight at it and try to communicate with all the queries with relevant answers.
When you write to your client, treat it as official communication, and your messages should have a positive impact on your clients.
Your customer will remember their experience. Make sure that they re-visit your website with every post you update. If you want to know more about content writing skills let us know in the comment box below.
Are you looking for a content writing course in Bangalore? Learn Digital Academy offers you best Content Writing Courses in Bangalore with 25 certifications and 100% placement support.
Digital marketing is very vast and one of the most exciting and creative jobs. One of the fastest-growing industries, now every business is moving online to promote their products and services. Digital marketing is also known as online marketing is very important to any business or brand because of its reach, the ability to target a global audience, and very cost-effective.
Top Skills Needed to be Successful Digital Marketer is:
Ability to learn and experiment in marketing as it is always continuous testing. ( and scale what works for you )
Passion for the Field
Analytical Skills ( as Digital Marketing is AKA Data-Driven Marketing )
Good Writing and Communication Skills
Be Creative ( coming up with out of the box ideas)
Coming to the Technical Skills:
SEO:
Search engine optimization is getting difficult day by day. Well, the majority of leads and sales come from Search engines likes Google & Bing. Ranking on Search engines always builds authority and Brand as most people buy products and services that rank higher on Google.
Content Writing:
Copywriting is using the power of words to persuade the user to make a buying decision. Content writing is the foundation of Digital marketing. Make sure the content is unique, valuable, and engaging. Content is King in Digital Marketing. One of the Highest-Paid careers in this field
PPC:
Pay per click ads is shown on Search engines and search engine partner websites. (Tools ex: Google AdWords, Bing Ads) these are shown on top and bottom of the SERP (search engine result page). If you want to get any immediate traffic go for PPC campaigns. If you can’t rank on Google or other search engines, win with their paid advertising as 45% of the people can’t tell the difference between paid and free listing, most clicks get to the listing that comes above the fold ( i.e. top positions on SERP). Always remember the one who spends most on marketing to acquire a customer always wins.
Social Media Marketing :
Running successful campaigns on social networking sites like Facebook, Twitter, and LinkedIn. Creating awareness about your brand, products & services, and generating leads and revenue is one of the best skills to be developed. As an avg. a person spends an hour on Social networking sites.
Email Marketing:
There are hundreds of email marketing tools. Mastering a few tools is always beneficial. As there is saying money is in the list ( email list). Few of the tools: ActiveCampaign, MailChimp, etc.
Digital Marketing Analytics:
Finally, at the end of the day, it all comes down to numbers. How many people visited your website, what is the source of traffic, What is session duration, Which content (products, services, blog posts) is getting more engagement. Goals achieved (leads, signups, purchase, etc. ) and how to improve it by analysis and optimizing the campaigns. Tools like: Google Analytics, Adobe Analytics, Facebook analytics, etc.
Google business listings or Google my Business is a simple, powerful, easy to use, and free of cost Digital Marketing tool provided by Google for the local business operators. It helps the local business owners to reach more people or audience based on their product and location. In simple terms When a person searches for a local service in the Google search engine he would get the results of the services in that location, which will help in getting the Name, address, reviews, location map, business operating hours, website and contact information of the service provider.
Your Business Listing will help the viewers to know more about your business without visiting the shop. For the business owners, it would help to get more positive customers as the customers would have searched for your services and then contacted you for the services.
Google would be updating their software and the tools regularly to make it user-friendly and reach more audience. Hence this would also be one of the ranking factors to rank on the search engines.
Let us see more about the latest changes made by Google in 2022:
Google my business Posts:
Google my business Posts are mini ads that would show in the Right bottom of your screen on the search engines. You can use them to display offers, new product launches, and events. Posts would be one of the most powerful marketing aspects in the coming Period.
Google Reviews:
Google Reviews is one of the most prominent tools as your customers can write reviews about how their Experience was for your business products and Services. Your Business Reviews will be one of the most important ranking factors on search engines to determine your prominence positioning.
As you have more positive reviews to Your Business, you would rank higher. It is also crucial for you to respond to your customer’s reviews timely and maintain positive reviews and handle negative reviews professionally too.
To get an instant notification on your Smartphone when you receive reviews in Google my Business Listing, Install Google My Business Mobile application on your smartphone. it will help you to reply instantly to your customers. Reviews also play a significant role because about 85-90 % of the people search for the reviews before making a decision.
As any previous Bad review of a customer makes them feel their experience won’t be better too and they try to avoid contacting your business giving a loss of a prospect Client.
Adding videos to My Google Business Listings:
As we have seen in recent times most people get easily attracted to the videos, and nothing better than a small Explainer Video can describe your business. About 85% of the people on Facebook watch the video.
Adding a video to your business account would help you to reach more customers, and increasing the overall conversion too. Don’t publish a stock video’s as Google would review posted google Business videos. The Requirement is the video should be of Maximum 30 seconds or less, Size up to 100 MB, and 720 pixels or higher pixels.
Google My Business Description:
It’s important to add a description of the range of products or services provided by your business, as this could help people get to know more about your product or services range. If you are able to communicate with your customer, and providing the same information to Google that would help you in Ranking Higher in the SERP Positions.
The description would improve your ranking on the search engine. Try to use all the characters while writing the descriptions. You can write up to 750 characters.
Over the last decades, the marketing department has had to keep up with technological advancements. To keep up with these changes, the marketing professionals are using digital technologies to reach out to a large customer base.
Businesses no longer use traditional marketing agencies to reach out to target customers. Introduction of the internet, big data, and smartphone technologies have influenced marketing resulting in digital marketing using electronic devices.
Digital marketing involves the use of the internet or electronic media to promote the company’s products and services. Electronic devices like tablets, mobile phones, PC, and other digital mediums are used to market the products over the internet.
Marketing channels like content marketing, Social media, email marketing, and mobile marketing are used to generate traffic for the business.
How the Internet Has Revolutionized Digital Marketing:
Digital marketing was introduced back in 1990 after the introduction of search engines which was commonly referred to as Archie. The web 1.0 platform enabled internet users to search for information over the web but couldn’t share the information over the web. Back then, web indexing wasn’t (Archie) much used since the web hadn’t evolved.
In 1993, digital marketing achieved his first milestone through the introduction of clickable banners. Later HotWired Company purchased banner ads to advertise through the web. This marked the beginning of the online advertisement.
In 1994, Yahoo established the first search engine and people started using the Yahoo search engine to look for information on the web. After a year of its launch, more people were using Yahoo to access information. Companies started optimizing their web pages to increase their rank in the search engine. Amazon E-commerce site was established in 1994 whereas eBay site was established in 1995. Increased use of search engine optimization led to the launch of other search engines like HotBot, Alexa, and LookSmart in 1996.
During this time, marketing professionals started using Search engine optimization, SEO to ensure their website content appears on the top results of the searched information. SEO techniques like keyword stuffing and backlinks were commonly used to increase site rankings.
In 1998, Google was established. This is another search engine Company and over the years, it has become the most popular search engine across the globe. Google started penalizing sites using backlinks and keyword stuffing to create traffic with the establishment of the Google algorithm. During the year, Microsoft launched MSN search engine whereas Yahoo introduced Yahoo web search.
The year 2000, saw the wipeout of the smaller search engines. Many internet startup companies were also closed down. Businesses that took time in studying the market leverage on the use of the internet to improve their businesses. Google established AdWords in 2000 to help marketers in advertising their products and services. The google ads became a major player in the digital marketing world and improved sales of businesses. Web 2.0 was also established which opened many doors for digital marketing channels. Interactive websites were also established which enabled marketers to publish dynamic content and allow the target audience to interact with the site.
2001 led to the birth of the first mobile marketing campaign.
In 2002, the LinkedIn professional network was established to help businesses interact with other business associates and target audiences. The Launch of the MySpace social network site in 2003. After a year Gmail, Google Docs, and Facebook went live. The new sites opened doors for promoting companies’ products and services online. Many companies took advantage of the new social network site to create awareness of their products and services.
YouTube was launched in 2005 to fill the gap between creating and sharing videos.
In 2006, the search engine traffic increased to 6.4 billion in a month. Twitter and Ms. Live Search were also launched. Amazon’s e-commerce sales also reached $10 billion.
In 2007, various web streaming services like Hulu were established. Tumblr’s social network was also established increasing the number of channels digital marketers can use. iPhone smartphone was also established by the Mobile Giant Apple leading to an increase in mobile marketing campaigns. To keep up with the competition, Google launched real-time search engine results in 2009. Google AdWords and AdSense cost-per-click advertising techniques became more popular. The Google algorithm started to target ads based on customer search making it the most used digital marketing scheme.
The year 2010 saw the launch of WhatsApp and Google Buzz.
In 2011, Google launched Google+ and Google Panda to facilitate page optimization. People connect and interact with each other through Google+.
In 2012, companies increased their budget for social media marketing campaigns by 64%. Social media sites like Facebook and Myspace were commonly used by businesses to promote and engage the target audience.
Yahoo acquired the Tumblr platform in 2013.
2014 saw the increased use of a smartphone in accessing the digital technology. More people downloaded the Facebook messenger app to connect rather than using a PC to access Facebook. More Facebook ads and LinkedIn were customized for mobile use. In the same year, Facebook also acquired WhatsApp mobile app.
In 2015, more digital technologies evolved. The Snapchat application launched its own discover feature to enable users to connect with more friends and followers. Facebook also introduced Instant articles as well as the launch of wearable tech. Facebook, Instagram, Snapchat, YouTube, Twitter, and Reddit are the most commonly used social media networks in 2017 and 2018. There over 3 billion Facebook users daily and business leverage on the use of these sites to reach a wide customer base.
Cookie technology has become a popular tool in digital marketing technology. Every website stores some information about each user’s browsing history. A cookie is a piece of code left in the user’s browser once they visit a certain website. The cookie enables the website to remember certain information about the user based on the last time they visited the website. The recorded Cookies information plays an important part in digital marketing as marketers use them to track users browsing habits.
That said, we cannot deny that the world has become increasingly digital, and traditional practices alone will not result in the global outreach expected. Although the prevalence of Print Media has significantly reduced in Marketing, companies cannot completely ignore traditional marketing instead must intensify their Digital marketing strategies while ensuring that they do not stay behind in Traditional Marketing.
Availing Digital Services is very convenient, fast, and feasible. But rarely do we think about the effort taken by a company’s Digital Marketing team to bring reliable, inexpensive digital services to our doorstep.
Whether it’s online shopping, hiring a remote digital service, or instant clearance of bills; Digital Marketing is the foundation of ECommerce Businesses that have successfully overtaken traditional brick-and-mortar stores across the globe, here are the best careers in Digital Marketing.
Reaching out to users online who may be interested in buying what you have to offer takes patience and a strong engagement strategy based on the tenets of ‘Customer is King’.
If you’re seeking a career path in Digital Marketing, you’ve made the right choice in securing a bright, productive, and growth-oriented future for yourself because Digital Marketing seems to be achieving uncontrollable growth and is roping in millions of employees for high salaries. The major career paths that you can take on the road to becoming a Digital Marketing Professional are as follows:
Online Content:
Online Content includes all Digital Content and Resources including;
Blogs,
Videos,
Ads,
Sales Copy,
Graphic Design,
Infographics,
Website Content including Home Page Content, Landing Page Content
Email Content,
Posters,
Taglines,
Online Class Content, and so much more.
There are several job roles pertaining to the above tasks and a few positions you can apply for include the following:
Content Writer/Copywriter
Graphic Designer
Website Developer
Content Manager
Search Engine Optimization Analyst
Online Advertising:
There are several channels for Online Advertising and the major channels according to the latest Digital Marketing Trends are as follows:
Search Engine Marketing Analyst
Affiliate Advertising
Influencer Advertising
YouTube Ads
Google PPC Ads
Social Media Advertising
Jobs roles that you can seek in Online Advertising are as follows:
Digital Ad Sales Executive
Communication Manager
Digital Marketing Manager
Media Sales Executive
Search Engine Marketing Executive
What Major Career Paths entail in Digital Marketing:
SEO Executive: Search Engine Optimization forms the crux of a Strong Online Presence. It is crucial for Digital Companies to rank high on Google and to show up on the first page of search results for relevant and accurate search terms.
Besides, SEO is a hot digital marketing career path owing to the fact that search engine algorithms change faster than the speed of light and companies need to be in tune with the changes to optimize their web presence and stay on top of search engine rankings.
Since SEO Analysts influence an organization’s web presence on Search Engines, they are very much in demand in the world of digital marketing. Top companies are willing to pay as much as $80000 for hiring an SEO Analyst.
Web Content Developer/Manager: Web Content Management involves creating informative, relevant, and engaging online content in the form of write-ups, sales copy, and graphic elements all of which help shape customer opinion and lead to sales and conversions.
Web Content must be regularly updated since stagnant online content leads to a lowering of search engine rankings and dwindling of website visitors.
Web content management is another important Digital Marketing job role since it involves working in tandem with the SEO Executive to create web content that’s compliant with Search Engine Optimization by using the right keywords and by modifying copy so that it crawled effectively by search engine spiders.
Digital Marketer: A Digital Marketer is responsible for marketing a company’s online presence whether it’s the website, blog, YouTube channel,q, etc. on relevant marketing channels online, including Social Media Platforms, Search Engine Ads, Affiliate Marketing platforms, etc.
He/she is also entrusted with the task of finding influencers who will do paid promotions of e-commerce products/services and for putting up Ads that drive in high traffic at controlled costs.
Finding your Digital Marketing Career Path:
Finding a job is not the only career path you can take in the world of digital marketing. There are so many options to go solo and to still have a thriving career. Here are a few ideas to become a professional in the Digital Marketing Industry:
Get Hired for a suitable position in a top Digital Marketing/Media Firm
Build your Online Brand and Promote it using the latest Digital Marketing techniques: You could make your own website, e-commerce store, YouTube channel, social media brand, etc.
Offer Freelance Digital Marketing Services: If you are certified or highly skilled in any Digital Marketing technique, you could offer your services on various freelancing platforms where you can showcase your portfolio and offer to work for clients for a fixed price.
Just like any other industry, constant learning is the key to achieving exponential progress in digital marketing. But unlike other industries, learning is more prevalent in Digital Marketing since this Industry is largely based on Technology which is an ever-evolving paradigm.
The tools and software that may be popular today may become obsolete tomorrow. Similarly, Digital Marketing Strategies prominent in the present times may have evolved to bigger and better strategies a few months or years down the line.
Attending and practicing Master Digital Marketing Training and Self-Learning are both excellent ways to upgrade your Digital Marketing knowledge.
Challenges and Opportunities in Digital Marketing
Despite the hue and cry about Digital Marketing, everyone seems to have forgotten that it is very new and only came into the foray a few years ago. Ever since brands realized the immense potentiality of marketing online, Digital Marketing received enough attention and more.
Digital Marketing may be similar to Traditional Marketing efforts in more than one way, but its processes keep changing even before Digital Marketers can acknowledge the shift.
This has got to be the most opportune moment to worm your way into Digital Marketing since there is a big likelihood of your career growing by leaps and bounds along with the growth of Digital Marketing.
A majority of youngsters are hell-bent on being certified and employed as a Professional Digital Marketer mainly because it’s so hot and trending all over the world and looks to offer a promising career in the near future.
If all the hype about Digital Marketing has got to you and you simply cannot wait to be included in this billion-dollar industry, it will do you good if you first learn the various challenges and opportunities you will have to encounter before going for Digital Marketing Training:
Opportunities:
Become a Digital All-Rounder:
Digital Marketing is not just about a single skill but combines several different tactics like writing, graphic designing, creating compelling copy, research, and analytics.
When you’re enrolled in Digital Marketing Training, it turns into an exciting learning opportunity where you can meet like-minded digital enthusiasts like yourself and determine your special area of interest.
Since people from different social backgrounds and professions come for Digital Marketing Training, don’t be surprised to see housewives, businessmen, students much younger to you, and even busy office-goers deriving time out of their schedules, learning Digital Marketing along with you.
Thus, you have twice the amount of learning to do, as opposed to if you were self-learning through freely available resources.
Unlock access to a Massive Audience:
With Digital Marketing Training, you are free to contact a global audience if ever you decide to have a Business of your own. The seemingly limitless outreach Digital Marketing brings is valuable for large enterprises looking for candidates with this unique skillset targeting a global audience.
While sitting in your classroom or office, you will have the ability to search, find, and target customers across continents. This is possible through the various Digital Marketing Strategies imparted during Digital Marketing Training.
You get to choose from several different career options:
Digital Marketing may sound like a singular career but with the growth of the Internet, Digital Marketing as a field now encompasses several different career paths requiring specialized skills.
So, you do have an excellent opportunity to be unique even in a 9 to 5 job. Digital Marketing also provides an opportunity to pursue your creative passions.
Jobs like Graphic Designing and Blogging require an eye for art while flexible work options are provided to Digital Marketers hired by top corporations.
You Influence the Buying Decisions of millions of customers across the globe:
If you do not yet realize the immense power Digital Marketing has over customer behavior, you should know that every single strategy influences millions of potential and existing buyers in different countries.
The online content that you craft for Digital Marketing including Blogs, social media shares etc. plays a huge role in nudging customers to spend on what they see online.
Internet users who regularly read blogs and interact with online content are greatly influenced by Digital Marketing and the power lies with the Digital Marketers. You can change the market for a product or service with your Digital Marketing skills.
Challenges:
Technologies change almost every day:
Digital Technology is requiring lesser manual work since automation is wiping out the need for humans behind computers to perform tasks in order to reach users online.
In Digital Marketing, new tools and software are cropping up every single day requiring Digital Marketers to get acquainted with them to be able to call themselves skilled at it.
As such, it’s hard to cope up with new technologies. Digital Marketing Training is your best bet in getting acquainted with the latest technologies but after a time, your certification may lose its sheen and you may have to reskill.
Digital Marketing isn’t standardized:
Other Industries may have a standardized structure that anyone aspiring to get in must adhere to. But with Digital Marketing, there is less standardization, and anyone can self-learn the latest tools to put them to use in Business or Employment.
Training Programs offer a very limited view of the newest trends and can’t sustain amidst the ever-changing Digital landscape. This is why organizations are left without clear KPI’s and are unsure of how to gauge their digital marketers with their expertise.
Majority of the People who are directly soaking up Digital Marketing or can benefit do not understand this Industry:
When you say Digital Marketing, people assume it as a complicated technological science less relevant to them. But the fact remains that almost every single Internet user should know about Digital Marketing because they directly benefit from it.
Getting Trained in Digital Marketing is a boon as long as you’re able to utilize your certification for use in Business or to get employed in a large corporation. The problem arises when you offer Digital Marketing services to clients who need it but aren’t aware of their needs.
Even with all the challenges, Digital Marketing is important to reach global users in large numbers for Internet Services and Businesses. Digital Marketing may not be the ultimate way for a glamorous career, but it certainly does look promising.
The essence of Digital Marketing lies in getting to know your audience. And this basis is what you must grasp from your Digital Marketing Training. Tools and Software may change but the underlying essence is what will remain when it comes to marketing online or offline.
There’s no doubt that Digital Marketing is a fine career choice in 2018 as long as you keep an open mind and embrace the challenges that come with it.
Get yourself enrolled in our Digital Marketing Course with Internship. We are among the Best Institute for Digital Marketing in Bangalore, we have trainers who are experts in digital marketing with 5+ years of experience.
Despite the hue and cry about Digital Marketing, everyone seems to have forgotten that it is very new and only came into the foray a few years ago. Ever since brands realized the immense potentiality of marketing online, Digital Marketing received enough attention and more. Digital Marketing may be similar to Traditional Marketing efforts in more than one way, but its processes keep changing even before Digital Marketers can acknowledge the shift.
This has got to be the most opportune moment to worm your way into Digital Marketing since there is a big likelihood of your career growing in leaps and bounds along with the growth of Digital Marketing. A majority of youngsters are hell-bent on being certified and employed as a Professional Digital Marketer mainly because it’s so hot and trending all over the world and looks to offer a promising career in the near future.
If all the hype about Digital Marketing has got to you and you simply cannot wait to be included in this billion-dollar industry, it will do you good if you first learn the various challenges and opportunities you will have to encounter before going for Digital Marketing Training:
Opportunities:
Become a Digital All-Rounder:
Digital Marketing is not just about a single skill but combines several different tactics like writing, graphic designing, creating compelling copy, research, and analytics. When you’re enrolled in Digital Marketing Training, it turns into an exciting learning opportunity where you can meet like-minded digital enthusiasts like yourself and determine your special area of interest. Since people from different social backgrounds and professions come for Digital Marketing Training, don’t be surprised to see housewives, businessmen, students much younger to you, and even busy office-goers deriving time out of their schedules, learning Digital Marketing along with you. Thus, you have twice the amount of learning to do, as opposed to if you were self-learning through freely available resources.
Unlock access to a Massive Audience:
With Digital Marketing Training, you are free to contact a global audience if ever you decide to have a Business of your own. The seemingly limitless outreach Digital Marketing brings is valuable for large enterprises looking for candidates with this unique skillset targeting a global audience. While sitting in your classroom or office, you will have the ability to search, find, and target customers across continents. This is possible through the various Digital Marketing Strategies imparted during Digital Marketing Training.
You get to choose from several different career options:
Digital Marketing may sound like a singular career but with the growth of the Internet, Digital Marketing as a field now encompasses several different career paths requiring specialized skills. So, you do have an excellent opportunity to be unique even in a 9 to 5 job. Digital Marketing also provides the opportunity to pursue your creative passions. Jobs like Graphic Designing and Blogging require an eye for art while flexible work options are provided to Digital Marketers hired by top corporations.
You Influence the Buying Decisions of millions of customers across the globe:
If you do not yet realize the immense power Digital Marketing has over customer behavior, you should know that every single strategy influences millions of potential and existing buyers in different countries. The online content that you craft for Digital Marketing including Blogs, social media shares, etc. plays a huge role in nudging customers to spend on what they see online. Internet users who regularly read blogs and interact with online content are greatly influenced by Digital Marketing and the power lies with the Digital Marketers. You can change the market for a product or service with your Digital Marketing skills.
Challenges:
Technologies change almost every day:
Digital Technology is requiring lesser manual work since automation is wiping out the need for humans behind computers to perform tasks in order to reach users online. In Digital Marketing, new tools and software are cropping up every single day requiring Digital Marketers to get acquainted with them to be able to call themselves skilled at it. As such, it’s hard to cope up with new technologies. Digital Marketing Training is your best bet in getting acquainted with the latest technologies but after a time, your certification may lose its sheen and you may have to reskill.
Digital Marketing isn’t standardized:
Other Industries may have a standardized structure that anyone aspiring to get in must adhere to. But with Digital Marketing, there is less standardization, and anyone can self-learn the latest tools to put them to use in Business or Employment. Training Programs offer a very limited view of the newest trends and can’t sustain amidst the ever-changing Digital landscape. This is why organizations are left without clear KPI’s and are unsure of how to gauge their digital marketers by their expertise.
Majority of the People who are directly soaking up Digital Marketing or can benefit do not understand this Industry:
When you say Digital Marketing, people assume it as a complicated technological science less relevant to them. But the fact remains that almost every single Internet user should know about Digital Marketing because they directly benefit from it. Getting Trained in Digital Marketing is a boon as long as you’re able to utilize your certification for use in Business or to get employed in a large corporation. The problem arises when you offer Digital Marketing services to clients who need it but aren’t aware of their needs.
Even with all the challenges, Digital Marketing is important to reach global users in large numbers for Internet Services and Businesses. Digital Marketing may not be the ultimate way for a glamorous career, but it certainly does look promising. The essence of Digital Marketing lies in getting to know your audience. And this basis is what you must grasp from your Digital Marketing Training. Tools and Software may change but the underlying essence is what will remain when it comes to marketing online or offline. There’s no doubt that Digital Marketing is a fine career choice in 2018 as long as you keep an open mind and embrace the challenges that come with it.
Are you willing to start your career in digital marketing but not able to decide which digital marketing course should you take to boost your marketing skills? Join our Best digital marketing training institute in Bangalore with 100% placement assistance.
Over the last decades, the marketing department has had to keep up with technological advancements. To keep up with these changes, the marketing professionals are using digital technologies to reach out to a large customer base.
Businesses no longer use traditional marketing agencies to reach out to target customers. Introduction of the internet, big data, and smartphone technologies have influenced marketing resulting in digital marketing using electronic devices. Digital marketing involves the use of the internet or electronic media to promote the company’s products and services. Electronic devices like tablets, mobile phones, PC, and other digital mediums are used to market the products over the internet. Marketing channels like content marketing, Social media, email marketing, and mobile marketing are used to generate traffic for the business.
How the Internet Has Revolutionized Digital Marketing:
Digital marketing was introduced back in 1990 after the introduction of search engines which was commonly referred to as Archie. The web 1.0 platform enabled internet users to search for information over the web but couldn’t share the information over the web. Back then, web indexing wasn’t (Archie) much used since the web hadn’t evolved.
In 1993, digital marketing achieved his first milestone through the introduction of clickable banners. Later HotWired Company purchased banner ads to advertise through the web. This marked the beginning of the online advertisement.
In 1994, Yahoo established the first search engine and people started using the Yahoo search engine to look for information on the web. After a year of its launch, more people were using Yahoo to access information. Companies started optimizing their web pages to increase their rank in the search engine. Amazon E-commerce site was established in 1994 whereas eBay site was established in 1995. Increased use of search engine optimization led to the launch of other search engines like HotBot, Alexa, and LookSmart in 1996.
During this time, marketing professionals started using Search engine optimization, SEO to ensure their website content appears on the top results of the searched information. SEO techniques like keyword stuffing and backlinks were commonly used to increase site rankings.
In 1998, Google was established. This is another search engine Company and over the years, it has become the most popular search engine across the globe. Google started penalizing sites using backlinks and keyword stuffing to create traffic with the establishment of the Google algorithm. During the year, Microsoft launched MSN search engine whereas Yahoo introduced Yahoo web search.
The year 2000, saw the wipeout of the smaller search engines. Many internet startup companies were also closed down. Businesses that took time in studying the market leverage on the use of the internet to improve their businesses. Google established AdWords in 2000 to help marketers in advertising their products and services. The google ads became a major player in the digital marketing world and improved sales of businesses.
Web 2.0 was also established which opened many doors for digital marketing channels. Interactive websites were also established which enabled marketers to publish dynamic content and allow the target audience to interact with the site.
2001 Led to the Birth of the first Mobile Marketing Campaign:
In 2002, the LinkedIn professional network was established to help businesses interact with other business associates and target audiences. The Launch of MySpace social network site in 2003. After a year Gmail, Google Docs, and Facebook went live. The new sites opened doors for promoting companies’ products and services online. Many companies took advantage of the new social network site to create awareness of their products and services.
YouTube was launched in 2005 to fill the gap between creating and sharing videos.
In 2006, the search engine traffic increased to 6.4 billion in a month. Twitter and Ms. Live Search were also launched. Amazon’s e-commerce sales also reached $10 billion.
In 2007, various web streaming services like Hulu were established. Tumblr’s social network was also established increasing the number of channels digital marketers can use. iPhone smartphone was also established by the Mobile Giant Apple leading to an increase in mobile marketing campaigns. To keep up with the competition, Google launched real-time search engine results in 2009. Google AdWords and AdSense cost-per-click advertising techniques became more popular. The Google algorithm started to target ads based on customer search making it the most used digital marketing scheme.
The year 2010 saw the launch of WhatsApp and Google Buzz:
In 2011, Google launched Google+ and Google Panda to facilitate page optimization. People connect and interact with each other through Google+.
In 2012, companies increased their budget for social media marketing campaigns by 64%. Social media sites like Facebook and Myspace were commonly used by businesses to promote and engage the target audience.
Yahoo acquired the Tumblr platform in 2013:
2014 saw the increased use of a smartphone in accessing digital technology. More people downloaded Facebook messenger app to connect rather than using a PC to access Facebook. More Facebook ads and LinkedIn were customized for mobile use. In the same year, Facebook also acquired WhatsApp mobile app.
In 2015, more digital technologies evolved. The Snapchat application launched its own discover feature to enable users to connect with more friends and followers. Facebook also introduced Instant articles as well as the launch of wearable tech. Facebook, Instagram, Snapchat, YouTube, Twitter, and Reddit are the most commonly used social media networks in 2017 and 2018. There over 3 billion Facebook users daily and business leverage on the use of these sites to reach a wide customer base.
Cookie technology has become a popular tool in digital marketing technology. Every website stores some information about each user’s browsing history. A cookie is a piece of code left in the user’s browser once they visit a certain website. The cookie enables the website to remember certain information about the user based on the last time they visited the website. The recorded Cookies information plays an important part in digital marketing as marketers use them to track users browsing habits.
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Search Engine Optimization ( SEO) is the process of making your website ranking higher on Search Engines in Google, Bing, Yahoo, etc.
SEO never a quick fix, it always takes time to rank, as you’re doing SEO, your competitors are doing SEO and Search Engines like Google keeps on Changing their Algorithms. SEO is a continuous process. 40% to 90% of leads come from Search engines like Google. 93% of all the search queries start with a search engine, more than 75% is a search on Google. Top 4 positions (above the fold) gets the max. a number of clicks
SEO mainly divided into 5 Steps:
Keyword Research
Competitive analysis
Technical SEO
On-Page SEO
Off-Page SEO
Keyword Research:
Is a method of finding the best suitable queries searched by your target audience based on the user intent, search volume, keyword competition, and length of the query, etc. All ways are easier to rank longer tail keywords (keyword phrases having 4 words or more). Here the best tools are – Google keyword planner, Keywordtool.io, Uber suggest, etc.
After selecting the Keywords, it’s time to do a competitive analysis to determine, how long it takes to rank the website. Here we do it using third-party tools like – Moz, ahrefs, semrush, etc
Technical SEO:
is all about making your website load faster (improve page speed), Clean code both front end and back end (W3 total validations), website architecture, Integrating webmasters, and Analytics. Adding Sitemaps, making your website mobile-friendly, optimize the images (visuals), website security (SSL), etc.
On-Page SEO:
Is the technique of using the keywords (which we want to rank on the website) within the website. Like using keywords in Meta Title, Description, URL structure, within the content, heading tags, canonical tags, Alt text for images and internal links, breadcrumbs, Rich Snippets. Search engines give higher value to a website having unique content and lengthy content ( 1700 words minimum) and always remember content always king for the website so always remember that content should be unique and its always related that particular page title and the URL .content marketing companies in India are very popular in nowadays.
Off-Page SEO:
70% of SEO is off-page, how well is your website famous, or how many backlinks that point towards your website. The search engine loves to see both the quality and diversity of backlinks coming to your website. There are hundreds of ways to get backlinks, like guest blogging, Web 2.0, Document sharing, video sharing, business listing, Press releases, social bookmarking, etc. Off-page is a continuous process – keep getting high-quality relevant backlinks. ( make sure those links will get indexed ).
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Simply put, digital marketing is the process of promoting and advertising various products and services of a business or company online especially on the internet to increase brand awareness, generate Prospects, and leads & higher Conversions. With the advancing digital computing era, the demand for good and skillful digital marketers is increasing every day. Many people opt for full-time digital marketing courses straight out of college. Nevertheless, nobody would argue that digital marketing is a trendy and promising job, both in terms of job security and salary.
Firstly Provides a Variety of Digital Marketing Jobs:
The main benefit of Digital Marketing is showing the right ad to the right person at the right time, the most important one to discuss is the types of digital marketing jobs available. Since the inception of Intenet advertising giants like Facebook, Twitter, LinkedIn, and Google are expanding every day, there are always bigger opportunities coming and going for potential digital marketers. That means that the field of digital marketing can be narrowed down based on personal preferences. Digital marketers can choose which company they would like to work, depending upon interest and suitability. A good thing is that MNC’s like TCS, Accenture has openings in digital marketing, so the chance of you being part of these elite companies are high. It is important to always work for a company where one feels comfortable and happy. Therefore, the choice of the company really matters for an employee.
Is a Better Alternative to Traditional Marketing:
Traditional marketing in today’s world is a big NO. The primary reason this is so is due to the generic nature of traditional marketing, which involves absolutely no creativity and flexibility. Luckily, today we are aware of digital marketing and how it allows room to showcase creativity in product marketing, depending on the client’s personal preference. Consumers and end-users today require a more personalized and customized marketing strategy, which just cannot be fulfilled by traditional marketing. To be very honest, everybody loves a more customized and lively message, rather than a dull and dead marketed products and services. Digital marketing is all about unleashing creativity and distinct ways to showcase your brand online. Digital marketers make sure to provide as much customized messages for their target audience.
Provides more Quantified Results and a Larger Audience:
Digital marketing is also beneficial as compared to traditional marketing as it provides more quantified results. For example: If a digital marketer promotes a product through a link and a hundred people click it, the marketer will be able to see how many people clicks let to a conversion. Hence it provides the reliable and exact effectiveness of the digital marketing strategy. This helps digital marketers improve themselves and also find out the best and effective method of marketing for them. Another benefit of digital marketing is that a worldwide audience can reach and target them. This is not very likely through traditional marketing since that depends solely on geographical location and therefore, it does not reach people living in other areas. Digital marketing receives a much wider target since people from all over the globe can be promoted.
Is an in-demand job:
Digital marketing is an in-demand job. It is expected that within the next few years, there will be more than 2 Lakh Job openings. The best thing about this expectancy is the security of digital marketing as a job. That means that as a digital marketer, you wouldn’t have to worry about job scarcity and unemployment, which is the greatest fear of all workers. Digital marketing ensures that there is a job for everyone if he has the needed skillset for it. It is predicted that jobs for digital marketers will rise by about 40% in the upcoming year. Digital marketing prevents future job uncertainties by allowing a wide pool of internet marketing jobs, which ensures job security and job growth. If you haven’t thought about digital marketing, it is high time that you do now!
Builds up your Career:
Digital marketing provides the major advantage of building up your own career or even become an entrepreneur, without any external help. For most other jobs, one spends countless days looking for job advertisements, prepping up for hectic interviews, searching for new placements in job firms, but digital marketing saves one from such efforts. It allows one to kick-start his career by marketing himself. No need of approving a solid portfolio from office bearers anymore! Nowadays, many online tests like Google Adwords, Analytics are enough to showcase your skills. Using your own social media influence (which you must already be having!) and your friends’ help, you can brand yourself as a digital marketer if you have the keen insight and aptitude for it. There are examples of famous people who made it big using their social media influence.
Rewards a good Salary:
While we mentioned that the demand for digital marketing is growing every year, it is also safe to say that digital marketing also pays a lot. While the idea of getting more paid than your peers does sound exciting, one should also bear in mind that the essential skill set required and demanded also varies accordingly. A survey in which it was confirmed that digital marketing is not only growing vastly but salaries of this profession are increasing profoundly as well. This profession not only rewards one with a respectable salary but lots of bonuses as well. So, it is safe to say that digital marketing is a job providing a marketer with lots of incentives and benefits.
Conclusion:
From the above arguments, it is pretty clear that digital marketing makes a pretty prosperous and thriving career. Not only does it pay great, but is growing exponentially, which reduces future job insecurities. A lot of big companies are ready to hire talented digital marketers to scale their business online. Yes, digital marketing does make a successful career!.
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