Affiliate marketing a referral-based marketing system where you promote other people or company products and services. There are mainly two methods i.e. CPA (cost per action) marketing – where you get a commission for signing up for a service.
And another one is conversion based i.e. unless and until there is conversion happened through your link, you will not get any money.
Affiliate marketing is completely legal, millions of people do it, its a billion dollar indu\stry. Affiliate marketing is called performance-based marketing, where you are awarded for the goals achieved.
Fundamentally Affiliate marketing is not about creating and selling your own products. Affiliate is not quick to get rich scheme, it takes a lot of time and effort, and mainly you have to be consistent.
There are no secret formulas to success, it more about experimentation. Affiliate marketing is one of the most important modules of Digital Marketing course.
it’s completely online ( web) so you can work from anywhere,
open to anyone, any age, and any country.
Affiliate marketing is for people who want to make passive income, be your own boss, no high initial investment; you can scale as of your requirement. There are millions of affiliate products and thousands of affiliate networks. You don’t have to focus on any particular product or topic, You can change the product or service at any point in the future. Mainly delivery and payments are not your headaches.
There are many traffic sources used for promoting affiliate products, Some build review sites and rank it up by using SEO and their media buying platforms. Majorly CPA offers are done through Facebook and other social network sites, email marketing, webinars, etc. If you want to learn Complete affiliate marketing, we provide comprehensive Affiliate training
Top Networks to Signup for Affiliate Marketing:
1) Amazon Affiliate ( for physical products )
2) Clickbank ( for digital products)
3) Share A Sale
4) Commission Junction (cj.com)
5) Maxbounty
6) Peerfly etc
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Affiliate marketing is the process of earning a commission by promoting other companies’ products. The idea behind is that you are promoting other companies or people’s products through an affiliate network and you can earn a certain percentage of commission for that. It is based on sharing the revenue.
5 Benefits of Affiliate marketing
•Affiliate Marketing is performance-based
•It helps to broaden your audience.
•Affiliate can boost your reputation.
•It is Cost Effective.
•It will easily increase our traffic and sales.
1. Affiliate Marketing is a performance-based one: of the main advantages of affiliate marketing is that it is entirely performance-based. Because they will give commission after we sell that particular product. If we perform well and we can sell a lot of products, then we can earn a lot of money through the affiliate program.
2. It helps to broaden your audience now: a day’s affiliate programs can be found in every marketer and for every product. For that, we want to analyze the market in a proper way, and we want to update the correct products on our website according to the change in the market. Before starting affiliate marketing always we need to do brand awareness and by that, we want to increase the website traffic. So it helps to broaden your audience.
3. Affiliates can boost your reputation: Affiliate Marketing can be extremely cost-effective because in affiliate marketing we are marketing other products and we can earn a certain percentage of commission of that. So affiliate marketing is one of the cost-effective ways.
4. It is cost-effective: Affiliate Marketing can be extremely cost-effective because in affiliate marketing we are marketing other products and we can earn a certain percentage of commission of that. So affiliate marketing is one of the cost-effective ways.
5. It will easily increase our traffic and sales: Affiliate marketing can easily increase our traffic and sales. The more sites that you link your page, that much opportunity you will get to have to convert the users into paid customers.
How to make money with affiliate marketing for beginners:
7 steps if you want to set yourself up for success in Affiliate marketing in 2019
1. Find your Niche.
2. Build a website.
3. Create quality content.
4. Grow your Email List.
5. Choose Affiliate products to promote.
6. Join an Affiliate Marketing Network.
7. Track your Result.
Find your Niche:
For some people, choosing their niche is the hardest part of starting their own business, but it doesn’t have to be that way. Before taking your Niche kindly consider these questions
• What am I passionate about?
• Is this topic big enough?
• Is the niche oversaturated
• Is their money in this nicheWhat product you are looking for and that product has a high Gravity score, decent average income per sale, and that would fit in naturally with your content. If you’re finding plenty of products you would be able to write about, you’ve found a profitable niche!
Build a website:
Once you had found a profitable niche that you’re excited about, you’re ready to build a website and blog. The primary focus of your site is going to be your blog, but there are several pages that you should consider some pages like,
1. About: Make it personable and let people get to know you a little.
2. Contact: This should include all contact information that you want to share with your readers, advertisers, or potential partners.
3. Disclaimer: If your site is monetized, this is where you share the how of it.
4. Privacy Policy: Let users know if you collect any information about them and how that information is used.
5. Terms of Service: This is a legal page limiting your liability in the event of misuse of information or services provided on your site. It also details user responsibilities regarding copyrights and trademarks.
6. Custom 404 Page: A custom 404 page goes a long way toward improving the user experience.
7. Advertise: If you are planning to sell on-site ads, include a page with information about available spots, audience demographics, monthly views, and a contact form for advertisers.
One of the important things is to make sure that your policies are clear and upfront to avoid confusion and to build trust with your audience.
Create quality content:
Some of the affiliate networks and affiliate programs require you to already have established content, site traffic, and monthly views at a certain level before they’ll accept you as an affiliate, so be sure to read the eligibility requirements for the specific networks and programs you’re considering before you apply.
Grow your Email List:
Email is one of the best communication channels for marketing. Adding subscriber popups to the website is one of the best ways to grow an email list. So Email marketing also plays a great role in success in affiliate marketing. A good size of an email list always gives constant income in Affiliate Marketing
Choose Affiliate products to promote:
If you have done all the work to relate to niche, choosing affiliate products to promote should be easy. We want to choose products that fit your niche and relate to your content.
Join an Affiliate Marketing Network:
Affiliate marketing networks are basically online marketplaces where retailers list their products there and affiliates can find products and can sell them. Here the marketing network acts as a middleman. As the affiliate, you should never have to pay to sign up for an affiliate marketing network.
Best affiliate programs to make money
• ShareASale
• CJ Affiliate
• ClickBank
• Amazon Associates
• VCommission
Track your Result:
Tracking your affiliate results can help you understand which products perform better with your audience which can help you provide better products to them in the future. Even better, you’ll be able to use this knowledge to provide them with better content, increasing their trust and loyalty. This will keep them coming back to you time and again.
Planning to earn stable profits from affiliate marketing? Then follow the below steps without fail:
> Be patient
> Choose more attractive products.
> Use several traffic sources.
> Attract targeted traffic.
> Test, Measure, and Track.
> Research product Demand.
> Follow new methods and techniques.
> Select the right advertiser
Be patient:
There are many affiliate marketing networks. So, you need to be patient. You should add quality content to you to get high ranking positions and raise awareness. If you want to earn good profits from affiliate marketing, you need to have enough patience.
Choose more attractive products:
Don’t promote many things by registering different affiliate programs. You can’t focus them correctly and the result also gets disappointed. Instead of promoting different things, focus on a few products which are unique, profitable. So you need to understand the market needs and the products you want to promote.
Use several traffic sources:
Getting proper traffic to our website is the most important thing while doing an affiliate program. How much traffic you sent to your sales page, that much chance is there of making the money. Running the ads also can help to increase traffic. By running an ads account, our sales page gets targeted traffic from a lot of various channels.
Attract targeted traffic:
The most important thing in Affiliate Marketing to push people to click your affiliate links. So you need to attract visitors. There are many ways to increase traffic like, paid advertising, free advertising, article marketing, email marketing, etc.
Test, Measure, and Track:
Testing any action and measuring the performance help you to understand what works and what doesn’t. For example, your banner ads are not gaining so much. So, try to be placed in different areas. It’s good to increase traffic and sales.
Research product Demand:
If you don’t have decent traffic, spend time to find out how the product you are thinking to promote meets users’ needs. We want to research the demand for the products before selling the product. It also helps you a lot in getting traffic and money.
Follow new Methods and Techniques:
Now a day’s everybody is typing to Google, How to make money online from affiliate marketing. Everyone wants to make money with affiliate programs. Digital marketing trends are very dynamic now. So in affiliate marketing always try to be updated with the latest techniques and methods to be successful in a competitive environment.
Select the Right Advertiser:
The quality and service of your website are very important as the advertiser’s website. If the visitors become unhappy and dissatisfied after purchasing the product you advice, then they will think nothing of taking your advice, again. It will hurt your credibility. So, always focus on choosing the ones that offer good customer service while promoting the person or company.
Conclusion:
So affiliate marketing is the process by which earning commission for marketing other persons or companies product. Here we want to find out good quality products and to sell the products in the right place. For that, we can use many affiliate networks. Learn Affiliate Marketing Training in Bangalore from Experts and Earn Money in Online. You can earn a lot of money but you want to focus it all the time, Update all trending products to sites at the correct time and remove old products. Always analyze the market and according to that, you are promoting products. So in today’s world affiliate marketing plays a great role.
About the Author:
Nagarjuna Reddy. Sudha is a Digital Marketing Manager at Web I7 Digital Media and Digital Marketing Trainer at Learn Digital Academy, the best digital marketing training institute in Bangalore. Nagarjuna is a well experienced digital marketer, trained more than 180 digital marketers up to date. He is passionate about creating digital strategies that lead to better content engagements and sales driven traffic.
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Earlier it was called has a Google Adwords now it has been changed to Google Ads. To give you the dictionary definition, Google Ads is an online advertising service developed by Google to help marketers reach their customers instantly.
When someone searches on Google for a particular term, say ‘digital marketing course’, Google would throw a list of searches for you. But if you look closely, you will notice that the top and the bottom results are generally ads.
Google Ads is an online advertising platform that is developed by Google to advertise our product or services in Google to promote a business to pay an amount to the Google Ads to show the ads on the Google platforms. The advertiser pays to display the ads in the google like promoting Apps, Videos, Images, products, etc
What is Pay Per Click advertising?
Pay Per Click (or Cost Per Click) advertising is a form of online advertising in which the advertisers pay only when someone clicks their ad. Google AdWords and Microsoft adCenter (which is a single platform for advertising on Bing and Yahoo! Search) are the leaders in Pay Per Click advertising which connects you to millions of potential customers who are looking for your product or service. To get a better insight on pay-per-click ads & it’s working
There are 5 different types of Ads in Google Ads:
Google Search Ads
Google Display Networks
Youtube Ads
Google Shopping Ads
Remarketing Audiences
Search Ads Vs Display Ads:
Which platform is the best for creating Brand Awareness? So, which advertising format is the best for driving sales?
Search Ads:
Search ads are which that run in response to a search query.
The Search Network is one of the most popular options that advertisers choose. Search network ads are best for capturing High intent audience. The search network is simple. You can invest in it
Major Difference between the 2 types of ads is that display ads use a push approach technique and search ads use a pull approach technique. People who come across your search ads are already aware of your product, but it’s not the same in-display ads. People usually see display ads after watching the video or through promotional e-mails or browsing the web.
Display ads are best for building brand awareness:
If you didn’t know, Facebook is essentially a giant hub for display-style advertising. And most of the ads I see on Facebook aren’t for buying services.
Why?
Because nobody goes to Facebook with the intent to buy! They want to browse the platform to interact with friends and family. Remarketing is extremely popular on the display network.
Budget:
If your budget is limited search ads are the best option to start with. Building your brand with display ads will usually take a much larger budget and will not likely have a positive return on investment. This is because search ads have typically high conversion rates.
Youtube Ads:
Types of Youtube Ads:
Bumpers
Bumpers are 6 seconds long. They are non-skippable like Pre-Roll ads but are pay per view like TrueView ads.
Pre-Roll
Pre-Roll video ads are non-skippable and pay per click.
TrueView (In-Stream or Discovery/In-Display)
TrueView video ads come in two forms, In-Stream and Discovery also called In-Display.
In-stream ads can also be used to boost YouTube channel subscribers. This is a great way to build a loyal audience that engages with your content on a consistent basis.
Shopping Ads:
Google shopping ad is one of those many ads types offered by Google Ads which includes search ads, display ads, video ads, etc. Shopping ads are only available for E-Commerce websites who exclusively sell products on their website
Advantages of Shopping Ads:
Qualified Leads
Competitive Data
Broader presence
Google Ads is Google’s flagship advertising platform and Google AdSense is an advertising network that allows publishers like you and me to earn money by displaying relevant ads on our websites.
Remarketing:
Remarketing is an approach to interface with individuals who recently collaborated with your site or portable application. It enables you to deliberately position your promotions before these crowds as they peruse Google or its accomplice sites, in this manner helping you increment your image mindfulness or remind those gatherings of people to make a buy.
Should I Give Google Ads a Try?
Nowadays, there are a huge amount of PPC stages to browse. You have the Facebook and Instagram Ads stage, Twitter Ads, Pinterest Promoted Pins… the rundown continues forever. In Fact, Google Ads isn’t even the main web index promotion stage—Bing Ads and Yahoo Search Ads are choices, as well!
Be that as it may, notwithstanding all the challenges, Google Ads is as yet a standout amongst the most ideal approaches to achieve your intended interest group.
Facebook Ads and other PPC stages unquestionably can work and they can work particularly well. That being stated, having the option to achieve clients who are looking for items, brands, and substances like yours (impossible with most internet-based life PPC stages) is an extraordinary (and productive) open door that shouldn’t be underestimated. It could give you mind the opportunity to grab up simple deals before your rival does.
Isn’t Ads Expensive?
Truly, Google Ads can be somewhat costly, particularly in case you’re in an exceptionally focused industry. That being stated, a well-structured, upgraded Ads battle is definitely justified even despite the speculation!
The key here is to assemble a “well-planned, advanced Ads crusade”. On the off chance that your Ads battles are well-focused on, improved effectively, and have a suitable CPC offered, you’ll have the option to show centered promotions to responsive specialties inside your intended interest group, and you’re near ensured a positive ROI.
On the off chance that the battles aren’t appropriately streamlined or focused on, nonetheless, you could finish up spending a ton on snaps that never convert. This is the place most organizations turn out badly—they don’t set aside the effort to make battles that explicitly target and draw in the opportune individuals.
What you really spend will rely upon a ton of elements in the offering framework, including:
The particular catchphrases you pick
Conclusion:
Google Ads can be a major speculation, both in time and cash, yet it’s a decent one. The pursuit system can ensure your promotions rank well in hunts of clients who are searching for brands like yours, and the showcase system can be utilized for re-commitment or revelation crusades. In spite of the fact that the framework can be unpredictable, there’s a great deal to pick up from utilizing it, and it’s completely conceivable to run productive battles with low CPCs even on the littlest of promoting spending plans.
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In the process of learning Digital Marketing fundamentals, email marketing is one of the most important components of internet marketing.
In this article, let’s dive in and see – What is Email Marketing? – and dig deeper into the concept of email marketing and its advantages.
A few years before, email marketing was not considered as an effective marketing strategy for businesses and brands to reach and engage with their prospective customers.
But, with the emergence of newer email marketing technologies integrated with strong spam filtering methods, email marketing has been accepted by marketers as one of the best strategies as part of their online marketing efforts.
It has been researched that, with a proper email marketing strategy in place, businesses are able to generate greater success with double the ROI.
Email Marketing:
“Email Marketing,” the Term itself says it all – It is the use of email to promote your brand/products/services. Email marketing is the use of email to develop a strong relationship with prospective leads or customers to enhance your business.
Email marketing campaigns can be used for:
To Enhance Company Relation with New Customers
Acquiring New Customers
Generating more and more Sales
Drive Customer Engagement
Lead Generation and Lead Nurturing
Customer Retention & Loyalty
Building Brand Awareness
For a successful email marketing campaign, you need to create segmented email lists based on specific customer behavior and their stage in the customer journey and later send out multiple campaigns weekly or monthly to focus on achieving one of the goals listed above in each campaign.
Emails can be of various types depending on the nature of your business and business goals. Every business might need all the types of emails at various stages in the customer life cycle.
Here is the list of the type of emails that are normally sent out by business:
Informational Email:
This email is normally sent to your prospects during the lead nurturing phase of the customer journey in inbound marketing. This email contains information or solution to a specific problem that the user is trying to solve.
Email Newsletters:
Email newsletters are the way to connect with your customers to highlight about your new products or services, upcoming events, news related to your business, and recent content you’ve produced.
Invitation Emails:
This email type is mainly used by businesses having a physical store and wants people to walk-in to their store. The best strategy to accomplish this is to conduct an event or competition or anything that gets people walk-in to your store. This can be done by sending an email to your leads or existing customers about the event.
Promotional Emails:
This email type is generally sent out to prospects or leads who have experienced your initial business offerings ( like a free ebook, blog posts, free course, etc.). The email contains a sales copy, pitching prospects to buy your premium business offerings by detailing the benefits involved in it.
Welcome Emails / Thank You Emails:
This email type is generally sent to new leads or prospects acquired in the ‘awareness’ phase of the customer journey in inbound marketing. The prospects would have landed on your website through search engines or social media links and submitted their email ids in exchange for any valuable information.
Customer Relationship Emails:
This email type is generally sent to your existing customer in the ‘delight’ phase of the customer journey in inbound marketing. The idea of this email is to let your customers feel, that, you value them even after the sale is accomplished.
Retargeting Email:
If you own an e-commerce site and find people navigating your website till the “add-to-cart” page and move away without making the actual purchase, then, you got to send them a retargeting or re-engagement email reminding about the benefits/highlights of the products they wished to buy.
After all these Concepts, Here Comes the First Challenge, How to Get Started with Email Marketing?
First Decide the Goals for Email Campaign
Build the Appropriate List
Select a Right Campaign Type
Track and Measure Your Campaign Progress
If you’ve read this far, it means, you have understood the basics of email marketing well. Although creating a successful email marketing strategy can take some time, this guide has given you the necessary information to keep your baby steps into the world of email marketing.
So in the upcoming article, I will be sharing with you the most effective and efficient tips and tricks to become an expert in the field of email marketing.
All top companies consider Digital Marketing as their key area of marketing, why is it so important for a business? First, will see the difference between traditional and digital marketing.
Traditional vs Digital Marketing:
Both traditional and digital marketing is more or less doing the same thing, trying to take your valuable products to the right customers, creating brand awareness, and converting into a purchase.
Though traditional marketing like TV ads is more effective in creating better brand awareness it lacks in reaching the target customers for your product at cheaper marketing cost.
Let’s imagine you are selling water sports accessories kit for women, and you have decided to promote this product via TV ads, Radio ads, Newspaper Ads, these traditional marketing strategies covered huge audience but failed to effectively reach the targeted small segment of customers that is, women who are interested in water sports.
In other sense, you decided to promote your product using Digital Marketing channels like SEO, Google Ads, Social media marketing like Face book, Instagram, YouTube. Now, you can precisely decide who your customers are and which segment of customers you want to reach. How do these channels work? Primarily these channels do user attribution for their user base on multiple aspects like Age, Persona, Purchasing Power and so. Let’s see for our product water sport accessories kit for women, now it became easy to target your product audience that is, women aged between 13 and 30 and who are interested in water sports.
Now, this data-powered digital marketing is giving endless options to advertise your products and also to narrow down your audience reach.
Digital Marketing:
With current evolution in technology and data science, digital marketing emerged as a powerful tool to reach the optimal customer for your product at minimum marketing cost. Also, digital marketing is flexible to apply for any business from a small to large scale.
By reaching the right customers for your product with transparent content about your business through multiple channels will gain customer trust and engagement in your business.
The role of digital marketing is so powerful that it can reach millions of people within hours of submission. Your information will rotate in the whole world in a fraction of seconds, and the Internet is the main technology for digital marketing. The number of clicks Increases your number of reach and also your popularity.
Now will see Key Strategies in Digital Marketing for Business Development:
1. Search Engine Optimization (SEO) and Marketing:
Search engine optimization is very important to optimize a website in order to get a good ranking in the Google search engine. Most of the customers do a small research in a search engine before they start to do shopping.
The searchers only see the first one or two pages, mostly on one page, and make a decision about the products. So it’s very important to stick on the first page itself with high rankings. The most important thing as a new website is doing proper keyword research.
Keywords are nothing but user’s type in words relevant to the particular topic and search engine opens the websites for those matching words.
As on the business side, you must do the proper keywords research for your products to get a better search. Do research with the keywords having high search volume with low competition.
Your website should be always search friendly so that whenever keywords are typed your website should appear in top rankings.
What is Local SEO?
Local SEO is an effective method to market your local business online. Search engines are not limited only to global searches alone. Local SEO is a part of SEO that narrows down the search engine particularly towards the local audience.
Local SEO promotes your business WebPages and their products and services to local customers at the exact time they’re looking for them online.
Over 40-50% of peoples perform local searches in their smartphones and visits their business on the same day. “Near me “is a common word they are using whenever they need a domestic service or other cases including their location in Google maps…
There are a lot of directories and business listing websites are there to include citation like name, address, website URL, keywords to appear in online information whenever people are searching.
Search Engine Advertising:
This is the direct form of advertising used in the search engine itself. This is a display ad; here we can utilize text, images, gif on alongside the search results.
Business sites should choose and decide their apt keywords for the ads and for which keyword the images should appear. For high popular keywords, cost and competition should be always higher than low popular keywords but it gives more traffic to the site. This type of advertising is effective since the searchers once browse, they will see your images on the sidebar.
2. Social Media Marketing:
Social media networks do marketing using Face book, Instagram, Twitter, LinkedIn, YouTube, etc…
Social media marketing strategy is one of the best platforms to increase traffic to your website. Digital marketers must include paid social media advertising as their marketing strategy.
The regular posting in this media will give you more benefits for your business.
Social media can increase high Brand awareness to your products since half of the world’s population is always engaged here so it is a suitable place to reach the audience easily.
Instagram is to share the launching of your new products, and people always discover new products on Instagram.
Social media is all about to allure customers when considering social media campaigns; you can attract followers with fascinating promotions based on their Interest related ads. Once you have good followers you can focus on more personalized campaigns to encourage your follower’s long stay.
Social media is a big platform for capturing targeted customers for your business. Getting good customers is very important and once you get then convert those into sales.
Social influence is the best phenomenon where people believe the actions of others reflect correct behavior for a given situation. People actually do what others do; they try to believe that the majority of people like to believe.
If your product post is getting more praise and likes people automatically believe that your product must be good to try. If someone is posted your product changed their life a lot on Instagram or Twitter then there will be a warm welcome that will be there for your service.
3. Email Marketing:
Email marketing strategy is one of the most effective digital marketing channels for business. Email plays a good role in a customer’s shopping experience, that users can email questions about the products and their queries.
When it’s come to converting people into regular customers, members, supporters, email marketing is the best way to go.
Email marketing allows marketers to reach their specified customers easily by writing some efficient mails at a rate of nothing per mails.
Emails are not yet died, it’s a good medium for businesses to reach their expected audience, and so only marketers keep coming and always active in sending promotional emails.
When it’s comparing to all other social media they not having certain privacy for their marketing; you are writing some post and publishing the audience as a whole can’t focus on specific users. But by using emails you can address people by sending individually by their name, can split topics for certain members and it will arrive privately to their inbox without announcing to anyone.
Emails are measurable; you can track who opened your email, which links were clicked, and how many people subscribed.
Emails are transactional by nature and you can use this platform to get more traffic to your website.
4. Content Marketing:
Content Marketing means creating a valuable description for your service or product and thereby attracting the customers and converting them into repeat buyers.
You can create some valuable content that helps peoples to solve their daily life challenges. If it’s a simple guide like cooking recipes, shopping guide, traveling guide, beauty blogs will help you build awareness, and delight your customers. When you are using proper copywriting techniques to create your online content you will easily get subscribers to your blog, and they also share your blog with others.
Once you build trust between your readers you will get a loyal audience for your business.
5. Affiliate Marketing:
Affiliate Marketing is the process that involves the trader man and the affiliate. Affiliate marketing is an individual or a company that promotes your products or brands on their websites to increase your traffic or sales. Affiliates receive a commission for each action your customers are doing. Since affiliates are counting their commissions, you need to plan accordingly to convert your site visitors as your regular buyers.
Improve your customers’ loyalty, customers that continue to support your brand over time they will be your regular customers.
Conclusion:
Finally, the emerging technologies and increase in internet user base are updating digital marketing as well the future will be Digital Marketing.
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Just launching a product is not enough. It needs to reach the right customers at the right time. Earlier it was so tough to identify the right set of customers and every company was investing hugely in marketing/advertising to identify the segmentation of customers by doing surveys, doing activities, hiring agencies, and collecting physical data which translates into leads.
The approach was more macro rather than micro. But with the explosion of smartphones, mobile data connectivity has given the birth to NEW DIGITAL / ONLINE Platform. More and more business owners are turning to the internet to generate new customers (LEADS converting to CONVERSION) and grow their company revenues.
This has opened vast opportunities in the field of Lead Generation both as Employers & Employees.
Technology is making customers smarter and more analytical, now they want everything at a click. So, it’s required to change the way companies where planning earlier and segmenting or generating leads in the Current Era.
Importance of Lead Generation in the Current Era:
In the current era, more emphasis after the New Product launch is to promote the product to the right set of customers (Converted from various Lead Generation activities). The process of attracting your ideal customers and getting them interested in buying your products or services are known as LEADS. With digitization, Leads can connect with your business in various types. For example- your websites, Email marketing, networking events, social media, and ads- all play a role in generating leads.
In the present fast pacing world, it’s necessary to become Digital in Lead generation at every stage of the customer journey. From AWARENESS (Stage where people know they have a problem) to EVALUATION (Stage where they are looking for solutions) to CONVERSION (Stage where they are making a decision).
3 Stage Customer Journey:
A big opportunity for both Employee & Employer is how good one can pair Lead generation with lead management to convert leads through the purchase funnel. So in the current era, this combination of activities is referred to as pipeline marketing to give more micro-level results with revenue growth and optimization of companies’ ROI.
Growing opportunity for Digital Marketers to make a career – A recent study tells that direct traffic to your website, traffic through search engines, and web referrals are the 3 most popular online channels for lead generation, accounting for 93% of leads.
Top Methods for Lead Generation in the Current Era:
Earlier conventional methods for generating leads typically fall under the umbrella of advertising but with Digital explosion now more micro-level leads are generated which are more effective and almost free by organic search engine results or referrals from existing customers.
Good Leads can be generated from various activities and sources. For example- digitally via the Internet, through personal referrals, through telephone calls either by the company or telemarketers, through advertisements, and events. A recent study shows that 89% of email marketing as the most-used channel for generating leads, followed by content marketing, search engine optimization, and finally events.
Website for Lead Generation: One of the most important places for lead generation is your company website. A good website needs to have a High-converting landing page / Compelling Call of Action / Attractive Offers / An Opt-in form. Website visitors become leads by taking actions like:
Subscribing to your email list
Subscribing for Newsletter
Grabbing your lead magnet (Like- eBook, checklist, download, or anything else that your visitors would find valuable).
Signing up for a webinar
Starting a free trial
SEO for Lead Generation: How to Attract More Organic Leads – If you’re not using SEO as part of your marketing strategy, you’re missing a great opportunity to get more qualified organic leads by attracting more traffic to your website.
SEO serves as a funnel in helping your website to become one of the best lead generation tools. To get the best results and encash this opportunity, you need to keep optimizing and creating quality content so that search engines and the customer searching sees the value in what is offered and ends up in signing up or purchase.
In a nutshell How does SEO help with lead Generation and how it works:
Content Marketing for Lead Generation: Creating quality content and keep optimizing them helps you to attract an audience, and helps to turn them into leads, and convert into sales. Once a visitor becomes customers, you can use more new content to keep them informed and interested.
These days, customers find information and start making a decision long before they talk to you. Your content should have that potential to provide that information. That’s why you don’t just need a strategy for how to get leads to your website with SEO, you also need a great content marketing strategy for quality Lead generation.
Along with quality content for better leads, one can Create a blog and attract blog subscribers / Use videos or podcasts to boost engagement / Build your business personality with photos and infographics / Use various Lead Magnet ideas Like- eBook, checklist, download, or anything else that your visitors would find valuable. Important points to keep in mind for effective content:
Know your content goals and content marketing mission goals
Figure out the content types that best suit your audience
Create a quality content to appeal to your audience
Working out the best channels to distribute the content
Building awareness of your business
Creating interest in your products and services
Making your audience actively consider buying from you
Helping prospects make the decision to use your products and services
The internet is a highly visual place. Use a combination of text, images, and videos to tell visitors a story and create an emotional connection between your brand and leads.
Email marketing for Lead Generation: Email marketing is the most direct and effective way of connecting personally with individuals, nurturing them, and converting them into customers.
In the present Era, Email marketing is a highly effective digital marketing strategy not only for Lead Generation but also having personal connections with prospects and customers. Despite the rise of social media email remains the most effective way to nurture leads and turn them into customers.
Effective marketing emails convert prospects into customers and turn one-time buyers into loyal customers, raving fans who become your brand ambassadors.
Lead Generation through Email marketing has a high conversion ratio. By recent results, it is proved that email marketing has an ROI of more than 3700%. That’s why Email is the No1 communication channel. The best part of this is that you own your email list and no one can take away those leads.
Email is simply the best way in all 3 stages of the customer journey and converts sales online.
Few Top most steps to get started with generating leads via email marketing are:
Selection of email marketing service
Designing attractive signup forms and marketing campaigns
Creating the best lead magnet
Write killer email subject lines so people open your emails
Personalize and make a human connection with your emails
Keep tracking your email test results so you can improve your strategy
Try to Avoid Spam Filters
Regularly update by removing Inactive Subscribers to Keep Your List Fresh
Perform some A/B tests to identify which timeframes seem to do best and explore those in future campaigns.
Using visual and pics with amazing Content to convey the message, Every Time
Optimize for Mobile
Send more value emails than sales emails.
Social Media for Lead Generation:Sticking with lead generation beyond your website, social media can drive leads directly and can improve ranking and visibility for SEO.
With the rise of time spent by individuals on social networking websites, social media is becoming a big business opportunity to generate leads and product communication.
The Top important sites for social media lead generation are Twitter, Facebook, and Instagram. Many companies actively participate in social networks including LinkedIn, Twitter, and Facebook to find talent pools or market their new products and services.
Here are some tips to help you Get More Leads from this Social Media Platform:
Choose the Right Hashtags
Engage with Your Audience / Go Instagram Live / Participate in Twitter Chats
Share User-Generated Content
Add a Link to Your Site / Add Social Buttons to Your Email Newsletter
Discover What’s Working to Drive More Engagement
Add Security Seals
Post at the Right Time of Day
Replace Text with Images / Use Statistics and Data Points
Lead Generation in the present era for businesses needs to change. This shows how big opportunities are available with Digital Transformation. Companies / Individuals who don’t have a good online presence and need a head start in marketing their products and services need to understand, that a business cannot wait for 6-9 months before their website starts to rank well on the search engine and the website gets organic search traffic. Lead generation methods mentioned can help you market your products and services on the Internet from the very first day.
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Author- Ashish Mishra- Sales & Marketing Professional
Search Engine Optimization is all about how our website is going to rank in Google’s organic results. Every company that is planning to go for online marketing, their first motto is to rank high in Google search results. Stable organic ranking in Search Engine Result pages became a challenging job for any business in 2019. as Google changing its algorithms frequently. There are many SEO tools available in the market (Free & Paid Versions). We hand-picked some of the best tools which will be helpful for your Search Engine Optimization Rankings in 2019.
Google Keyword Planner:
Google Keyword Planner is a completely free tool from Google. You need to have Google Ads account to use this free tool This tool gives insight on keywords monthly search volumes, keywords historical performance based on our budget and average bid prices, searches terms suggestions, search volume trends for a single keyword or a group, organic impressions, organic average positions, etc., Keyword planner is heavily useful for paid search ads.
SemRush:
If you’re looking for a next-level competitor research tool, Semrush is the best option. One of the best features of this tool is Domain vs Domain Analysis, domain search data, on-page and off-page analysis reports, and much more. You can perform frequent website audits and can improvise our website health and conversions. We can find our competitor’s best keywords, backlinks data, and their best backlinks. With the Semrush tool, we can find specific page keywords rankings, and also we can find the rankings for all the URLs with a specific phase in them. One of the best features in SEMRUSH is International SEO. We can find the information on our website for 28 different countries in the same panel.SERUSH will give a clear report on a website Mobile experience. After registering to SEMRUSH, the first 7 days we can use free of cost, later we need to review based upon our usage. Monthly plans start from 99.95$. Though its more expensive, but SEMRUSH is one of the best tools for Search Engine Optimization.
Moz:
Moz tools give you a complete overview of website performance and improvements. This tool tells us how exactly we can improve our website SEO performance and also competitor analysis. Moz gives a free browser toolbar that allows us to the page metrics while browsing.
Screaming Frog:
Screaming Frog SEO tool is one of the best tools in the industry. This tool helps to analyze page titles, meta description, Broken Links in your website, URL errors & page redirections, Robots.txt file, Discovering duplicate pages on your website, helps you to generate XML Sitemaps, Site Visualizations, Header tags analysis, word count, and much more. Screaming frog helps you to conduct quick audits on your website and makes you understand what is going on your website. This tool provides both free and paid versions. The free version comes with limited usage with a crawl limit of 500 URLs. You can go with the licensed version by paying 149Euros/Year and you can use all the features.
Spyfu:
Spyfu is one of the best tools that allow understanding of competitor activities like Keywords Rankings, Backlinks performance, and Pay per Click Campaign Performances. This tool allows us to find competitor keywords, their rankings for particular keywords.
SEO Quake:
SEO Quake is one of the free chrome extension tools which helps us to perform on-page audits, internal links and external links checking, competitor performance research, keyword density analysis, SERP overlay, Backlinks checking, Google index checking, Semrush ranking, Alexa ranking, Webarchive age, etc.,
Woorank:
Woorank has both free and paid access which provides instant access to the website review. A free account allows for generating limited numbers of reports when compared with the paid version. The resort accommodates both on-page and off-page optimization contents like title, Meta Description checking, keywords checking, sitemap and robots.txt file performance, Canonicalization, backlink count checking, Mobile Compatibility checking, 404 error page, Structure Data Markup tool, speed optimizations, 301 & 302 redirections, website file size, W3C Compliances, local listing performance, social profiles performance and website traffic estimates, etc., When you register, Woorank gives first 7 days free trial and then you need to upgrade the plan which starts from 49$.
Upcity SEO Report Card:
UpcitySeo Report card is a free website analysis tool that gives auditing reports on 18 different SEO related content with a clear SEO Score. The 18 Contents in the report include website ranking in Google Search Engine Results pages and Bing Search Engine Results in Pages, Backlinks counts, on-page and off-page contents, website accessibility, website trust metrics, and website index in popular search engines like Google & Bing. This tool allows us to check competitor ranking for the particular keywords in SERP’s and also competitor backlinks count and also website performance.
Google Analytics:
Google Analytics helps you to understand user behavior on your website. Basically, GA is not an SEO tool but it’s almost impossible to run any campaign without Google Analytics. With Google Analytics, we can measure data metrics like Visitors, Organic traffic, Bounce rate, Exit Rate, Traffic sources, Time on site, Page speed, Cohort Analysis. Before starting, we need to connect our website to GA with a unique tracking code. Once verified, GA starts tracking the data on our website.
Google Webmaster Tools (GWT):
Google Search Console (Google Webmaster Tools) is one of the free tools offered by Google. This tool helps to understand the behavior of your website. Connecting your website to GWT is very easy. Google offers five different ways to verify your website. In that, verifying through Google Analytics is one of the easiest methods. Once verified, you can understand website performance in SERP results, functioning of sitemaps, robots.txt file, structured data markup, security issues, and also helps to understand mobile usability issues on your website. Connecting GWT to the website is one of the OnPage optimization factors that help to boost your SERP rankings.
Ahrefs’ Backlink Checker:
Ahref helps to analyze the quantity and quality of backlinks for any website which helps for better rankings in SERP results. We can get clear information on the Domain Authority of our website and Anchor text performance on our website. Ahrefs tool has keywords rank checking in SERP Pages with daily and monthly forecasts. Ahref comes with a browser toolbar feature that has a SERP overlay feature that pulls data and overlays it on the Search Engine Results Page. We can even get ideas on Competitor performance on the results page and also helps to acquire information on competitor paid search ads. Ahref’s keyword explorer helps to go beyond finding keyword search volumes. Ahref’s basic Lite Plan starts from 99$ per month with a single user and can maintain up to 5 projects.
Seoptimer:
SEOPTIMER helps us to know our website SEO performance. One of the free tools, Seoptimer helps us to understand website on-page metrics like User Experience, Page speed, keywords usage, website security, Header tags distribution, content amount, website file size, device responsiveness, etc., and off-page metrics like backlinks counts, Domain authority, broken links in the website, etc. Based upon the audit, it will give an SEO performance grade to our website.
Raven tools:
Raven tools are mainly for SEO audits, keywords rank tracking, report generation. This tool is much famous for SEO audits. This audit allows us to get full information in-depth on issues and problems on the website. Through the Competitor research feature, we can understand competitor backlinks, Citation and Trust flow, our competitor, page speed, Moz Domain Authority, etc., Some of the other features in Raven tools are Keywords research, search analytics, Google search console integrations, keywords rank tracking’s and also Semantic keywords analysis, etc., 14 days of a free trial will be available once we register to raven tools, later the plans starts from 109$ per month
Smush Image Optimization Plugin:
One of the free WordPress Plugins, Smush Image Optimization Plugins helps us to compress and optimize any size images. Smush helps to increase the speed of the website. It can even optimize the images which are not in the media library and also it can allow us to optimize different file formats like JPEG, PNG, and GIF with this plugin, we can even find the wrong size of images. The free account allows compressing up to 50 images at a time.
Yoast Seo Plugin:
Yoast SEO Plugins is one of the popular WordPress plugins. Once when we install the Yoast plugin, it’s very easy to write post/page meta titles, descriptions, slug, etc., One of the best features in Yoast SEO Plugin is, the page meta info won’t be disturbed even if we change the themes frequently. One more recent feature in Yoast SEO Plugins is Cornerstone content. Some of the best features in Yoast SEO are Webmaster tools linkage, Internal linking, Readability access, site map creation, Robots.txt file creation, Search appearance settings, Breadcrumbs Setup, RSS feeds setup, etc., Yoast SEO plugin is available in limited access to the free version and unlimited access paid versions.
Panguin Tool:
Panda & Penguin updates change the entire Google search history. Panda update usually hits due to poor SEO structure and low-quality content. Penguin update usually hits due to low and poor quality links. This tool helps you to understand the Google Panda & Penguin algorithm update penalties on our website. We can notify the ranking droppings for a long time and can fix the issues which source for rank dropping. We can check the rank dropping on a weekly or monthly basis. With this tool, We can clearly understand the rank dropouts due to penalty, no posts for a long time. Penguin Tool is a totally free tool
Conclusion:
We hope this article is much information for the one who is working on Search Engine Optimization. We, Learndigital is one of the best Digital Marketing Training Institute in Bangalore. We trained more than 500 students in Digital Marketing Domain. We have both In-Class and Online Training in Digital Marketing with both weekdays and weekend batches.
If you are planning to learn Google Ads/PPC and want to implement your hard-earned money on ads to reach your target audience and dream leads to the business, then you have come to the right place. Learn Digital Academy provides the best PPC training in Bangalore intensively and practically.
The marketing trends have changed now. Digitalization has pervaded into every sphere of human life in the past few decades. The mode of promoting business is changing as businesses across the globe have already begun to realize its immense tool of commercial communication and profit maximization. Now, there is a huge growth of digital ads in place of traditional ads. Lots of promotions are being done online and this online promotion is more trustworthy now. The most important dimension that online advertisement has added is that of ‘measurability’.
Here you will get an overall data of your marketing campaign. In online promotion from brand awareness to lead generation, from demographics to customer behavior, you have an accurate graph of the audience. And more even it is much cost-effective as compared to traditional marketing.
One of the Best online Promotions is Google Ads/PPC:
Google has been a boon to marketers from the beginning and with the introduction of “Google AdWords” now the changed name is “Google Ads”, it has given a solid platform for advertisers to capture the leads at different stages of sales funnel. After taking Google Adwords training or Google Ads training/PPC training you can be the master of running campaigns in Google Ads.“Google Ads is Google’s online advertising platform.”
Google Ads is a service that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your website. Google Ads allows you to take advantage of the benefits of online advertising by showing your ads to the right people, in the right place, and at the right time. Google’s advertising platform allows you to place search results for your website on Search Engine Result Page (SERP) by paying against your advertisement. By using paid search you can see quick outcomes when the related term is searched in Google.
“Google is the most famous search network with a large average of ROI”
Paid search is the term used for publishing an advertisement within the listings of a search engine. This normally appears at the top of a Search Engine Result Page (SERP) like Google and increasingly look more like organic results. When the ads are created, at that moment Google puts a small green ‘Ad’ label on them.
The basic gist is, you set your ad to promote business or brand based on keywords. A keyword is a user’s search term or phrase that describes your product or service when and where your ad can appear. Your ads will only appear for the keywords you pick.
Keywords play an important role, these keywords are the roots of your ad campaign. They set the entire advertising process in motion. If any potential customer is searching for a particular product or service, they will be able to find you more quickly if you have selected the right keywords.
Types of Keyword Match in Google Ads:
Broad Match:
Broad Match is the default keyword match type that every one of your keywords is assigned to. Broad match keywords allow you to reach the widest possible crowd. It permits search engine to show your advertisements for terms that are varieties of the keywords in your Google Ad campaign account. Because of their wide nature, a large number of people frequently search for them. This is the usual sort of keywords that individuals use while searching on Google.
Exact Match:
: Exact match keywords are totally opposite of broad match keywords. With exact match keywords, your ads will appear when someone searches for your exact keyword without any other term in the search. To create exact match keywords, add brackets in your keywords while adding them to your ad campaign.
Example : [exact match keyword]
Phrase Match:
: Phrase matching is one of three keyword matching alternatives that assist to regulate how close the keyword needs to match the search term for a person to make your ad appear. It is more focused than the broad match keyword and less than the exact match keyword. Phrase match keyword will only be displayed in search results if a user types a specific keyword phrase as you already have entered into your campaign. To create phrase match keywords, enclose your keyword by adding a quotation mark around them.
Example: “phrase match keyword”
How does Google Ads Work?
Google Ads shows your advertisement to prospective leads or customers who are interested in your product or service. Advertisers bid on search terms, or keywords, and the winners of the bid are put at the top of search results pages, on YouTube videos, or on appropriate websites, depending on the type of ad campaign chosen.
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Know about
Networks of Google Ads
Google Ads ads are shown broadly in two networks:
Search Network and
Display Network.
Where Google Search Network Ads can appear?
The Search Network includes Google Search, other Google sites such as Maps and Shopping, which show ads matched to search results.
The Search Network helps advertisers by the following given:
• It shows text ads beside, above, or below to Google search results.
• It shows ads to the right people who actively searching for their specific product or service.
Google Display Network:
The Google Display Network helps an advertiser to reach people who browse their favorite websites, watching Youtube video, checking Gmail account, or using mobile devices and apps. It allows visual and rich media ads instead of plain text ads.
The Display Network includes a collection of Google websites (like Google Finance, Gmail, Blogger, and YouTube), partner sites, and mobile sites and apps that show ads matched to the content on a given page.
The Display Network can help advertisers in the following ways:
• Use attractive ad formats to reach a large number of customers with broad interests customers.
• Increase the reach, build brand awareness, and increase customer loyalty.
• Increase client engagement.
• Choose more specifically where their advertisements can be displayed, and the kind of audience they have.
Search ad formats
What are the different ads format available?
Text ads: It is the simplest and most popular type of search ad, text ads consist of a headline, a display URL that shows your website address with a short description.
Main Benefits:
Easy to set up your ads.
Reach your audience when they search on Google.
Generate more clicks to drive traffic on your website.
• Ads with extensions:
Ad extensions are visual enhancements to search ads that more add more display information about your business, such as a phone number, location, or links to other relevant content from the bottom within your sitemap. These enhancements can be added manually or by automated formatting systems.
Main Benefits:
Option to customize your ads with additional information.
Opportunity to make your audience more relevant.
Possibility to generate more clicks to your website than other advertisement formats.
Image Ads:
In this image ad format, you can create your own image advertisement, including static or interactive graphics as .gif and Flash format.
Main Benefits:
Offer a visual display for your product or service.
Reach your targeted audience with Google’s website partners.
Responsive Ads:
These ads adjust their size, appearance, and format automatically on available ad spaces. Thus as a responsive ad, it may appear as a small text ad in one place and a large image ad in another.
Main Benefits:
Create an ad in a matter of minutes that fit just about any ad space available.
In addition, responsive ads can be displayed as native ads that increase your impact by mixing into the publisher’s website.
Call Only Ads:
Call-only Ads are plain text ads intended to drive straight calling action to your business directly from search. These ads appear on devices with a calling link.
Main Benefits:
Encourages a particular high converting action call only.
Very effective maximum mobile searchers call a company directly from search call only.
Shopping Ads:
These ads are text ads that also contain information about a product’s and pricing with a small image and a link back to a purchase page on your site.
Main Benefits:
Gives your audience the opportunity to know about your products before they decide to click.
Shows visual and text features together.
Video Ads:
By developing a standalone video ad or making it a part of streaming video content, a business can deliver a rich and engaging experience to customers.
Main Benefits:
Opportunity to give your audience a powerful visual impression.
Reach your audience through Google’s website partners.
App Promotion Ad:
If app downloads are essential to your company or business achievement, then this ad can directly send the audience to an app store and encourage them to download your app.
Main Benefits:
Encourages a particular required action.
Sets your business listing apart from competitors who do not promote an app.
What do you pay?
Google ads give you full control over the cost of your advertising and there’s no minimum amount for the ads. Rather, you set a daily budget and choose how you are going to invest your money.
Google Ad works on Bidding Strategy :
Google Ads depends on an offering framework that is called bidding where an advertiser selects the maximum amount that he wants to pay for a click on the advertisement. Try to choose a target based bidding approach on your goals, such as whether you want to focus on getting clicks, impressions, or conversions.
There are three options for bidding strategy:
Cost Per Click (CPC):
Cost Per Thousand Impressions (CPM)
Cost Per Acquisition (CPA)
Cost Per Click (CPC):
Cost Per Click is an ad metric that measures the amount of money paid for each click on your ad in a marketing campaign.
Cost Per Thousand Impressions or Cost Per Mille (CPM):
It is the amount that an advertiser pays for one thousand ad impressions that mean when your ad is shown to a thousand people. It is mainly used for brand awareness.
Cost Per Acquisition (CPA):
In cost per acquisition strategy the amount you pay when someone takes predetermined action with your ad. It means the average amount you would like to pay for a conversion.
Benefits Of Google Ads:
The Google Ads platform is very useful for advertisers who want a rapid response and to speed up the process of revenue generation. The following advantages of Google Ads are:
Google Ads works faster than SEO
Increase Brand Awareness
Reach more customer through their Gmail Inbox
Reconnect with visitors to your website
Remarketing audience on search network with best deals
Measures your ad performance consistently
Tackle your competitor better
Influence the audience to make a purchase
Increase Ad visibility to the high-quality audience
It enables you to control your own budget
It makes you run multiple campaigns for your marketing needs
It continuously improves your search result
Conclusion:
Google Ads is constantly seen as one of the best ways to reach your prospective audience, drive traffic to your business, and eventually increase boost revenues.
But, unless you understand what you are doing, there is no point beginning a marketing approach, so education is the only key to be an expert in the respective field.
Learn Digital Academy fulfills all your requirements to make you expert not only in Google Ads but also in other parts of Digital Marketing as well. With Learn Digital Academy you can enrich your knowledge with practical exposure.
“Learn Digital Academy provides the best PPC training, SEO training, advanced digital marketing course training in Bangalore with practical exposure over live projects, and even provides 100% placement support.
Benefits of learning Digital Marketing from learn Digital Academy:
Get free tools and software worth INR 1.20 Lacs
30+ Modules
8 Live Projects
6 months of students support
12 Certifications
100% Placement Support
About the author: Kamlesh Gupta is a Digital Marketing Trainer & Skills Trainer at Learn Digital Academy & Digital Marketing Executive at Webi7 Digital Media in Bangalore. With his affluent knowledge, he has trained many youngsters & professionals.
Search Engine Optimization is all about using numerous strategies to make our website appear on top search results in SERP Pages. SEO can be challenging for newcomers nowadays. As Google algorithms get more advanced each passing year, the future of SEO is more about User Experience & Readability rather than keywords stuffing.
Future of SEO:
AI (Artificial Intelligence):
AI plays a key role in SEO. Google Rank Brain update is improving search results with machine learning helping to translate user intents and semantic queries. In-home assistance devices like Google Home & Amazon Echo relays on semantic clues only. Anyhow Browsers are storing and sharing your information, future systems get more intelligent, and websites start showing the specially designed information based on user demographics, interests, and behavior. The only way to stand out from the crowd is to invest time in Brand, Usability, content, and UI. Big Data is helping AI in the world of SEO which helps to understand more about user behavior.
UX Role:
User Experience plays a key role in SEO. It doesn’t matter how great you’re content is if the users don’t engage with your content. So, as a website owner don’t build content for Search Engine, Built for User Intent. For a better position, spend maximum time on building the best user experience that makes your users engage. Use Google Analytics and Google Webmaster tools, which are free in the market, to track which content is working and why. Also, think about what your user is expecting when they are interacting with your brand and create a unique user experience.
Voice search:
Future of SEO strongly includes voice-based search, especially in keywords and content.
Social Media as a Ranking Factor:
Don’t forget that Social media platforms are also a kind of search engine. Great Social profiles are one of the best factors to rank high in Google search results and also help us to boost our brand awareness and increase visibility for our posts.
High-Quality Content:
As per new Google algorithm updates, Google is more focusing on quality content in the websites. So, strengthen your content quality and avoid writing the content only to keep your website alive.
On-page Optimization:
On-page will continue to be important in Future SEO Rankings. On-page is not a one-time setup process. You need to always look into few considerations like shortening conversion process, content that answers user’s common questions, ensuring an internal site search with relevant results, etc.
Final Words:
Learndigital Academy is one of the Finest Digital Marketing Training Institute in Bangalore. We give both In-class & Online Training. To this day we trained more than 500+ Digital marketers.
If you are planning to learn SEO, then join our SEO Training Institute in Bangalore. We have our courses designed by experts with 6+ years of experience. We give both In-class & Online Training. To this day we trained more than 500+ Digital marketers.
