How To Plan A Social Media Marketing Campaign

Social Media Marketing Campaign, Step by Step:

Don’t have an idea- how to plan a social media calendar and how to execute your social media marketing campaign on social media platforms, then must read this article

If you are working for a company then there are lots of things to do like branding, create awareness for releasing a brand new product or providing a specific service, there are always a number of reasons to make a strategy for social media marketing campaigns.

But to ensure that your campaign is as successful as possible, the campaign needs to be planned and strategized in advance.

What is Social Media Marketing Campaign?

 A social media marketing campaign is a concreted marketing effort that uses one or more social media platforms to improve or assist with a business target. Creating a day-to-day plan is very important for any successful social media campaign. In this blog post, you will know seven steps you need to go through to help plan a social media campaign to improve your chances of achieving your goals.

This social media campaign strategy will help you create an integrated social media marketing strategy that shows you how to increase engagement to boost leads and sales using social networks. To ensure the success of your overall social media marketing activities, a successful social media strategy is necessary.

A social media strategy helps:-

 * Maintain clear channel-wide posting schedules

 * Avoid scrambling last minute to find content to share

 * Stop missing the boat due to poor planning on-trend topics

In short, an effective social media marketing strategy helps you to do better and work more efficiently.

Access the Social media marketing strategy step by step:

1. Set campaign goals:- Whether you are launching a new product or promoting your services, social media campaigns work effectively with the key moments. Social media is the foundation of your success whenever you need to share goals or regenerate buzz.

The first question you need to ask before a campaign is: why am I running this campaign? Answering this question will determine other steps you take during your campaign.

Generally, common goals for running social media campaigns include:

 * Increasing brand awareness

 * Acquiring leads

 * Increasing sales

 * Acquiring customers

 * Increasing engagement

Here are the general social media goals to use as a starting point:

Increase brand awareness: This is good for newer businesses that are trying to make their brand more well-known through growing and engaging a social media following.

Generate new leads: If you’re looking for new leads, you can use social media to get email subscribers, event registrants, and new leads. Drive website traffic: If your business wants to increase traffic to blog posts or product pages on your website, you can share links on social media to drive traffic back to your site.

Increase online sales: If you have an e-commerce business, you can use social media to run promotions and ads to increase sales.

Strengthen customer support: If your business needs a central place to address customer questions and concerns, you can use social media as your hub to interact with customers online. However, after setting these goals, you need to be specific. What level of brand awareness do you want to achieve with your campaigns? More website traffic? 2,000 new social media followers? To set effective goals, they need to be specific, measurable, attainable, relevant, and time-bound (SMART). Then, after setting your goals, it’s vital to state the metrics you will use to measure the achievement of your goals.

Make no mistake, goals are extremely important. In a CoSchedule survey, it was found that marketers who set goals were 376% more likely to report success. It affects every aspect of your social media campaign and helps to determine its success or failure.

2. Create buyer personas:

Even if you create the best campaign content ever, if you’re not targeting the right audience with your content, the campaign will likely fail. That’s why you need to understand your ideal target before a social media campaign.

A buyer persona is a document that contains extensive details of your ideal customers. This helps you to create messages in your campaigns that can resonate with your target audience.

Some details to have in your buyer persona include:

 * Name
* Gender
* Age
* Income
* Location
* Pain points
* Favorite social media channels
* Hobbies
* Interests

Knowing these details will help you create messages to build trust and convince your prospects to take action.

With a tool like Facebook Audience Insights, you can input a few details and then get more details from Facebook’s huge database.

3. Choose your social media channels:

When running a social media campaign, you’re likely to get better results when you focus on a few social media channels.

From your buyer persona, you have an idea of your ideal audience’s favorite social media channels. Most times, it also depends on the type of product or service you’re offering. For instance, LinkedIn is a popular social media network for B2B companies because many decision-makers are present on the platform.

Another way to select social media channels for your campaign is to look at past results on your website analytics. Which channels have referred more visitors to your website in the past? Which channels have brought in more leads?

Stating these channels will affect your campaign as each channel has its best practices. Furthermore, each channel has its best content type and posting frequency. For example, what works on Twitter won’t necessarily work on Instagram and there’s a huge difference between LinkedIn and most other major social networks.

Social Media Platforms Overview:

Social Media ChannelAudience Demographics*Best For
FacebookOver 2 billion daily active users, 56% men and 44% women, Popular for all age rangesBusinesses that want to reach a wide audience, run advertisements, and post live videos.
Twitter335 million monthly active users, Evenly split between men/women, Most popular for 18-29-year-oldsBusinesses that want to share timely updates, provide customer service, or share relevant articles.
Instagram600 million active users, Used by 38% of online women and 28% online men, Most popular for 18-29-year-oldsVisual brands that want to share photos and videos of their products, staff, and customers.
LinkedIn467 million registered members, Used by 31% of online men and 27% of womenB2Bs that want to make professional connections, share industry or company news, and post jobs.
Pinterest175 million monthly active users, Used by 45% of online women, 17% of online men, Popular with 18-49-year-oldsEcommerce businesses that want to share product photos, drive website traffic, and increase sales.

4. Have a social media calendar

When you run a social media campaign, timing is very important. Using a social media calendar, you can outline your content from the beginning of your campaign to the end. The team will concentrate on what needs to be done at a given time with a calendar in place. In your social media some important tasks include:

 * Content creation overview to track that content is created in time.

 * Content curation posts: when to share curated content.

 * Employee advocacy posts: if/when your employees share updates from their personal accounts.

 * Social media updates for each channel, throughout the campaign.

Your social media calendar will help ensure that you don’t miss any important steps in your strategy, while also helping you be more productive with your time.

As you create your editorial calendar, include columns or tabs for:

 *Category

 * Keywords

 * Article type

 * Promotion

 * Content format (in the form of text, image, video, audio, infographics, etc)

 * Related marketing

 * Additional tracking dates (due dates, other signoffs)

5. Research the right tools to boost productivity

If you’re running a social media campaign, you’ll inevitably need tools at various stages of your campaign. You can increase your chances of success if you have a list of the tools you want to use at each stage of your social media campaign.

Here are some aspects where tools are vital:

Content creation: Visuals have become a vital part of social media marketing. For instance, tweets with images get 18% more clicks and 150% more retweets. Therefore, you need to create images and videos to reach your audience. A popular tool you can use to create images for your campaign is Canva. It provides templates of the ideal image size for various social media channels. For your videos, a tool that makes the process easy is Animoto. To meet your content needs on social media, you’ll need more than the content you produce. Sharing relevant content from other sources will help keep your audience engaged during your campaign. One problem though is that sourcing for these pieces of content manually is ineffective and a time drain. A tool such as Quuu or Curata can find relevant content for your pages.

6. Social media management

Tasks such as sharing updates, scheduling updates, social listening, collaborating with team members, and others can be accomplished through a social media management tool. Consequently, you and your team members can carry out your social media tasks on a single platform and save a lot of time. Agorapulse is an effective tool for social media management that can meet your team’s needs.

7. Social media analytics

You need social media analytics tools from the start of your campaign; once you know what your KPIs (key performance indicators) are, use social media analytics tools to track them and see how your campaign is evolving. With this data, you can then adjust and optimize your campaign for maximized results. To help, tools like Cyfe allow you to connect your different social media network analytics, along with your website traffic so that you can track all of your results in one place.

8. Carry out competitive analysis

Performing competitive analysis can help you understand what your competitors’ strategy is like as well as see what tactics and channels work for them and which don’t. This can then inform your own social media campaign strategy.

Some vital parts to watch from your competitors are:

 * Social media channels used

 * Type of content shared

 * Frequency of social updates

 * Results generated

Apart from watching your competitors for their great practices, you also need to watch out for their mistakes. Thereby, you can exploit them to gain an edge on your competitors.

9. Put a system in place to track performance

Tracking performance for your campaign helps to determine the success or failure of your campaigns. More so, it can provide insights to help adjust your social media strategy even while a campaign is still running. Another benefit you get from tracking your metrics is that it can necessitate changes for your future campaigns. It’s vital to note though, that the metrics you track for your campaigns will depend on your goals. For instance, you can use UTM parameters to track traffic from your campaign to your website. A tool such as Google Analytics will provide details about traffic from a source and its behavior on your website.

Conclusion:

To increase the chances of success for your social media marketing campaign, you need a robust plan in place before you start. This starts with setting your goals. Then, you need to understand your audience, use a social content calendar to plan the actual content, use the right tools to run your campaign, and track your campaign performance throughout.

By following these steps, you’re well on your way to developing a successful social media campaign.

About the Author: Kamlesh Gupta is a Digital Marketing Trainer at Learn Digital Academy and Digital Marketing Executive at Webi7 Digital Media in Bangalore. He is very much passionate about training. With his gained skills & affluent knowledge, he has trained many youngsters and professionals.

10 Points Checklist For Your Successful Social Media Marketing

Are you planning Social Media Marketing for your Business? Do you have a plan like where to start and how to start? What are the key points or key areas of marketing or trends you need to keep in mind before starting social media marketing? Here is the complete 10 points checklist every social media marketer needs to follow before starting social media marketing for any business. If you already have your strategy in place, you can use this checklist to ensure that you have not missed any essential key areas.

 1. Do you have the Road Map on what to focus on?

2. Do you know your targeting audience?

3. Do you know which the right social media channel for your business promotion?

4. Do your social Presence audited?

5. Do you have an idea of what tools need to use for social media?

6. What is your budget for social media marketing?

7. What hashtags do you need to use for your campaigns?

8. Do you have the right team for social media marketing?

9. Do you have the monthly post calendar?

 10. Do you have the list of influencers whom you need to follow?

Do you have the road map on what to focus on?

Before starting social media marketing, a business needs to have a clear road map or a blueprint for a complete year. This roadmap helps you to be clear on what to focus on and what the mission statement is. A mission statement helps to drive future actions and also helps us to build Brand Identity. While preparing this mission statement we need to keep our targeting audience in mind. The roadmap could be a simple word document or an excel file that can access from anywhere/any device throughout the year. You can use the free cloud-based tools also.

Do you know your targeting audience?

In Social Media Marketing, You need to have a clear idea on whom we need to target so that we can create ideal content, campaigns and promotions that will address their needs and add value to them and get to some of the details like what do they do and how do they react and how do they spend, the demographics and some of the psychographic, etc. The best of finding the right audience is using the Buyer Personas. There are many buyer personas research tools like Hubspot Buyer persona tool & Buffer Buyer persona research tool with a step by step instructions on how to do buyer research.

Do you know which the right social media channel for your business promotion?

When starting social media marketing, every business needs to define what social media channel is going to be useful for your business, not all social media channels are useful to your business. I strongly recommend not going with multiple channels in the initial stages. Better try focusing on one or two channels and get some interactions. A channel with a better Interaction rate is good than a channel with a zero interaction rate. Once your brand influence grows, then you can consider creating, expanding, and optimizing your content and efforts for multiple channels. Choose the current trending and top social media channels for better product engagement

Do your social Presence audited?

Conducting a social media audit is very important for every business. It’s very important to understand who you are to the average user before chalking out future business objectives. You need to ask a few questions before building social presence:

  1. How strong is our existing online presence like the website and social branding?

2. Is our website optimized for search results, usability & lead generation?

3. What is our main focusing content?

4. Do we have landing pages for all our marketing campaigns?

5. How about our social media presence? Are our brand is visible and present in all the social media channels where our prospects are spending time?

6. Why do we need to have a strong social presence?

Do you have an idea of what tools need to use for social media?

Not everything can be done with free posting. Social Media is not about only posting content. We need to do core research on customer behavior and interest targeting. Using the right tools in social media marketing helps us to save time and maximize our productivity. There are free tools and paid tools for every digital need including software and mobile apps. And also there are eBooks, online courses, and podcasts that we can use to learn and equip ourselves to accomplish our marketing objectives. It takes a bit of a learning curve and time as we select the right ones that suit us, but the time spent on this now is time saved in the future.

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What is your budget for social media marketing?

It is necessary to allocate a separate marketing budget for social media campaigns. This gives us the ability to start planning our general posts and ad campaigns with various social media channels. Social Media advertising is evolving and becoming a more important part of the marketing mix producing great results. We need to know how much budget need to allocate for all the activities in each and every stage.

What hashtags do you need to use for your campaigns?

Hashtags are using everywhere these days. We can see them on Instagram, Twitter, Facebook, Pinterest, and LinkedIn. As social media marketers, we can’t ignore them and we need to have more focus on hashtags that are related to our line of business. We need to know how to strategically implement the hashtag. Hashtags help our content to get better reach and awareness of our brand.

Do you have the right team for social media marketing?

The right social media team always helps to accomplish great things. The social media marketing planning and strategy impact will depend on how strong our team is. In social media, there needs strong coordination between multiple teams with various skills. For example, a social media marketing campaign for a product launch might require the following teams like the Strategy team, the advertising team, Content creation, and Content editing team, Media management team, the Design team, IT programming, and SEO team to work together. The best way to get productive results in Social media is to recruit and create their own in-house digital team with expertise in each of the above functions. Hiring a consultant and a digital agency with a proven track record of working on social media marketing campaigns is also one of the best ways. This option will give you access to all the skill sets.

Do you have the monthly post calendar?

Social Media Marketing Calendar is one of the most useful resources that you can create for marketing your business. It helps to keeps you focused, organized, and working towards your marketing goals, and also it can save a lot of time in thinking about what to post every day on social channels. A social media marketing

calendar is the secret weapon you need for creating and launching successful posts and campaigns. It helps to ensure that-

  1. We are creating and planning content for specific marketing goals.

2. We don’t forget important dates

3. We have a balanced variety of posts

4. Our posts are consistent and relevant throughout the year

Everyone involved with their social media content knows what they need to do, and when it needs to happen

Do you have the list of influencers whom you need to follow?

An Influencer is a user who has established credibility in a specific industry and has access to a huge audience crowd and can persuade others to act based on their recommendations. Building and maintaining a relevant audience for our brand is one of the hardest things to do on social media. An influencer has the authenticity to attract many viewers consistently and can motivate others to expand their social audience reach. Influencers help us in reaching a good amount of audience. There are many influencers on social media channels, users with large followings and voices, such as Bloggers, celebrities, and business leaders, who can give your profile a significant boost. Connecting with Influencers and making them endorse our product is the best way in social media marketing.

These are the 10 key points every social media marketer needs to follow before optimizing social media for any business. Hope you enjoy reading the content. Thank you for spending your time. Stay Blessed

About The Author:

Nagarjuna Reddy. Sudha is a Digital Marketing Manager at Web I7 Digital Media and Digital Marketing Trainer at Learn Digital Academy, the best digital marketing training institute in Bangalore. Nagarjuna is a well experienced digital marketer, trained more than 250 digital marketers up to date. He is passionate about creating digital strategies that lead to better content engagements and sales driven traffic.

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The Best Engagement Time To Post On Social Media

You Post on Social Media but not Getting Enough Engagement ??

 Other social media posts are getting more engagement than yours. Have you ever analyzed the reason for their success and how they are getting more engagement on social media platforms? Why do you lack behind? Which are the things you are missing while trying to increase your post engagement? Why are you spending too much money on improving your Post engagement? Read further to explore the reason and tactics behind their success. People who are successful in social media have a clear idea about Engagement strategy. Social Media Experts know what to post, how to post when to post on which platform.

Unfortunately, all social media post works differently. It may confuse you if you do not have precise user behavioral data on each platform. All social media post timings are different. It won’t help you gain more Post engagements if you are posting your post on all social media platforms at the same moment. These timings also vary based on what business you are doing, audience change per network, and industry.

Take a look at each major network to see data on best timings to post on Social Media.

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Instagram:

● Wednesday is the best time to post on Instagram. Wednesday gets a higher reach and engagement on Instagram.
● Weekdays in the morning (after 10 ) is the best time to post on Instagram. Monday, Wednesday, and Thursday are days for Instagram.
● Sunday is the least engaging day on Instagram.

Facebook:

● The best time to post on Facebook is during the weekday between 1 pm to 4 pm on work hours.
● Thursday, Friday, Saturday and Sunday are the days to post on Facebook
● Weekends have higher engagement on Facebook
● Evenings and early mornings have the least engagement on Facebook

Linkedin:

● Best days to post in Linkedin during work hours 10:00 Am to 12:00 pm or 4:00 pm to 6:00 Pm professionals use Linkedin so work hours are the best time to post
● Weekdays Tuesday, Wednesday, and Thursday are the best days to post on Linkedin.
● The weekend is The worst time to post on Linkedin for engagement.

Twitter:

● For Twitter best hours in between lunch hours from 12 pm to 2 pm
● Workdays get higher engagement on Twitter. Posting in between lunch in workdays can increase in Social Media Engagement.
● Weekends are the worst days to post on Twitter, and like Instagram, Wednesday is the best day to post on twitter

Pinterest:

● The best time to post in Pinterest is late in the evening as people love scroll Pinterest when they are in relax mode.
● Work hours don’t work for Pinterest users. Posting in workhours only gives you less engagement.
● Saturday and Sunday work well for Pinterest engagement.

Conclusion:

Monitor your Social Media accounts regularly and check your Social Media insights can give you the best timings to post for your Social Media accounts. As we said earlier every social media platform is different, and every brand works differently in each platform. Keep posting and experimenting with your posts.

If you want to learn a social media marketing course in Bangalore to start your career in social media than get yourself enrolled in our social media marketing training in Bangalore.

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What are Hashtags and how they are useful?

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What Are Hashtags And How They Are Useful?

As per the 2018 record, Social Media having 3.196 billion users in India according to Hootsuite. Social Media Networking Platform helps Marketers to reach Mass targeted audience through advertisement based on user interest and behavior. But What happens to organic posts? Organic contents are which you share on your social media company pages. It includes Posts, Images, and Videos. Can’t we reach Mass audience on social media platforms with our Organic content?  How to reach the right people on Social Media without spending money through Organic content. We can do that by utilizing the appropriate Hashtag.

Hashtags:

A Hashtag is a keyword or a phrase that is followed by a symbol “#” (Hash) written to highlight the post and facilitating the search for the post. By using Hashtag to our post, we will make the social media channels to index our post and help the audience discover our post easily. Hashtags help to bring brand awareness and improve engagements for our products/services. Once the keyword got enough momentum, it will start “trends”, and the Trending will be different based on category, Interests, and Location.

According to the survey, almost 75% of Social media users use hashtags. The same survey reveals that Tweets with Hashtags had two times more engagement than regular tweets and 55% more retweets.

Hashtags differ from one social media platform to others.

  • Twitter Hashtags
  • Instagram Hashtags
  • LinkedIn Hashtags
  • Facebook Hashtags

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Types of Hashtags:

Based on the purpose Hashtags are divided into the following types:

  1. Branded Hashtags
  2. Content Hashtags
  3. Location-Based Hashtags
  4. Timely Hashtags
  5. Mass appeal hashtags
  6. Entertainment Hashtags
  7. Trending Hashtags
  8. Event-Related Hashtags
  9. Niche Hashtags

Branded Hashtags:

Hashtags exclusively related to your brand. These Hashtags helps you to get very good to bring much Brand Awareness and helps us to encourage users for UGC (User Generated Content)

Content Hashtags:

These hashtags are related to our product, service, or market. When we’re new in Hashtags usage, these hashtags will be more helpful to circulate our content as they will be directly related to our product.

Location-Based Hashtags:

These Hashtags will be useful for a particular location to promote local content.

Timely Hashtags:

These hashtags are related to a particular holiday, season and even time of the year.

Mass Appeal Hashtags:

These are common hashtags that can apply for any post. They can occasionally give a significant bump to our post by putting them in front of the brand audience.

Entertainment Hashtags:

These hashtags help to expand the relationship with the existing audience for our brand. They will be based upon the satiation.

Trending Hashtags:

These hashtags are popular hashtags based on current timely situations. They won’t give evergreen results but can yield better reach for our content.

Event-Related Hashtags:

These hashtags are based on special events, contest hosting by your brand.

Niche Hashtags:

These Hashtags are more specific to connecting for the brand target audience and a highly relevant audience.

How to do Hashtag Research:

Just like Keyword research to incorporate keywords into our content for better search engine ranking, every social media marketer needs to do Hashtag research to reach their content to the potential audience. There are different types of tools for Hashtag research listed below:

  • RiteTag: https://ritetag.com/
  • Hashtagify: https://hashtagify.me
  • Export Tweet: https://www.exporttweet.com
  • TweetReach: https://tweetreach.com/
  • Socialist: https://socialert.net/
  • Tweet Archivist: http://www.tweetarchivist.com/

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How to Use Hashtags on different Platforms:

As Twitter First started using Hashtags, later other social media channels also adopted using Hashtags with a different purpose. Let’s see how to use these hashtags in various social media channels:

Hashtags usage on Twitter:

Hashtags on Twitter are mainly used for conversations. Engagements will be more if you use one Hashtag on Twitter, if it’s more than one Hashtag, there will be a drop in engagement because users assume too many hashtags indicate foul play by bots.

Hashtags usage on Facebook:

Hashtags will help to get more exposure on Facebook, but the important thing to remember is not to use too many hashtags on Facebook. The recommended amount is only one or two. More usage looks unprofessional and will most likely annoy users.

Hashtags usage on Instagram:

The hashtag was first used on Twitter but Instagram has highest hashtags usage when compared with any other social media channels. Hashtag using Instagram leads to more engagement. You can use Ten to Eleven popular and relevant hashtags per post. Actually, we can use up to 30 Hashtags for any post. On Instagram using more hashtags is acceptable.

Hashtags usage in LinkedIn:

As hashtagging is a recent concept in LinkedIn, one to three is usually recommended for LinkedIn posts. Hashtag usage in LinkedIn can help to acquire great brand awareness.

Advantages & Disadvantages  of Hashtags:

Advantages:

  • Hashtags are a great way for the audience to find and follow the discussion related to Brand, company’s promotions, and famous influencers.
  • They allow the brand to track the performance of their content across all social networks.
  • They help to reach our content to a huge audience and help to increase brand awareness.
  • On Instagram, you can see 100% engagements for personal profiles and 50% engagements for the brand-related posts with hashtags.
  • For any social media campaign, successful hashtags should be memorable. They create our own momentum

Disadvantages:

  • Hashtags in Facebook exploit our privacy if we use them in the wrong manner and may lead to a security threat. They may sometime convert our personal matters into public matters on Facebook. Your personal posts may show in front of unknown users if you use hashtags while uploading images.
  • Hashtags will be ignored or hijacked if you don’t follow proper principles while using. They may be misleading and trolls can attack the hashtag and make the audience use completely opposite by sharing their bad experiences and complaints.
  • Choose the words carefully while writing hashtags. Otherwise, it may express a different message and

may ruin a brand reputation.

Conclusion:

 Learn Digital is one of the finest Digital Marketing Training Institutes in Bangalore. We trained 500+Digital Marketing Trainees to date and count. It is the best social media marketing agency in Bangalore, optimized more than 10+ brands. For any queries related to Digital Marketing training, social media marketing training in Bangalore, contact us @ info@www.learndigital.co

Learn Digital is one of the finest digital marketing training institutes in Bangalore. We trained 500+Digital Marketing Trainees to date and counting. It is the best social media marketing agency in Bangalore, optimized more than 10+ brands. For any queries related to digital marketing training program, contact us @ info@www.learndigital.co.

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Social Media For Business Growth

 There are over 3 billion social network users across the globe and business owners use the social network to grow their business. You can market products and services to the individual across the globe using social media. Businesses advertise their brands through sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest to grow their businesses. There are 1.7 billion active Facebook users monthly and most businesses use Facebook as the start point for social media marketing.

At least 80% of Instagram users follow one business. If you don’t take advantage of social media then you’re missing a chance to interact and engage your prospectus customers using inexpensive and effective means.

How Social Media Helps in Business Growth:

Creating Brand Awareness:

 Social media can expose you to half of the world’s population. Many people connect with product brands they’re interested in through the social media. They learn about the availability of new products through the various social media networks. Business owners can use the social media platforms to create and grow a relationship with their fans and followers. The fans can also help in marketing and sharing the product brand to their friends.

Establish a Brand as a Thought Leader:

 Thought leadership helps to build trust with your target audience. Establishing a thought leadership helps you to focus on information related to your niche. This enables you to be recognized as having authority in that field and many people want to be associated with your business thus building trust with them. Social media can help you in building brand authority. The more information you share content about your product the more people will be able to trust you.

Personalize your Brand:

 Social media enables you to create a social proof of your product. For you to connect with the potential customers you need to show them the human side of your brand. What value does the brand add to them? Being able to show how you can meet the interests of your customers and other people your doing business with can help you in the growth of your business.

Social media can help you to create human connections with your target audience and be able to personalize your brand. It helps you to show prospectus customers how your current customers have been able to benefit from your product.

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Social Media Helps you Stay on Top of your Business:

 Every time you log in to your social account, you can engage your followers by interacting with them. Always post informative and entertaining posts for your followers. Posting new content will make your social account the go-to place for consumers who want to learn more about your business and also the top priority whenever they want to make a purchase.

 When creating content to post on the social network, use keywords that can make your content to be indexed by the search engines. This ensures your business is part of the solution whenever someone is searching for certain information or solution to a certain problem.

Social Media Helps to Increase Web Traffic:

 Using engaging posts and ads in your social media account can drive traffic to your website. You can share blogs or website content to your social media accounts and this can help you to reach a large audience. Your audience will be able to get information on your newly published posts. Participating in Chatbots like Twitter’s HootChat can help you to increase visibility.

 Interact with as many people as possible by sharing what you know. Offer value through the chats and ensure your website details are included in your social media profiles to ensure your new connections can get in touch with you. If chats are properly used, they can drive traffic to your website.

Generate Leads:

 Many businesses use social media to generate leads for their products. You can use Facebook ads to generate leads. Potential customers can express interest in a posted ad and once they click on the ad, they are taken to your website where they can learn more about that ad in your social account. You can come up with several advertising ads that are aimed at generating leads to your business.

 Social media helps you to promote your content. It enables you to put your products in front of a new audience and this makes them interested enough to look for more information about the product.

Helps to Reduce Advertising Cost:

 Social media marketing is very cheap compared to traditional marketing methods. You can use low-cost advertising methods offered by social media to reach a large number of audience and promote your content. Social media channels like Google algorithms filter content based on what users need to view and taking advantage of this can increase traffic to your business.

Boost Sales:

 Social media can help in selling your products. There is a growing number of sales tools and people are using the social network to search for information amount a certain product. You can use your social account to create sales funnels with your new contacts. You need to convert all the new contacts in your social account to customers.

Create a Partnership with Influencers:

 Influencers have a large number of followers in the social media and partnering with influencers can help you draw their followers to your business. Get more people to talk about your business. The more people talking about your business the more sales you will have in the business and this can help to build credibility and brand awareness.

Helps you to Go Viral:

 When people comment, like, and share your posts through the social network, it makes your content be known over the internet. This helps in the growth of your business. Consumers follow product brands over the social media as a major digital marketing strategy and businesses need to budget on social media marketing strategies to win the competition and increase business growth.

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