Category: Search Engine Optimization

Over the past few years, SEO has changed a lot. It is no more about keyword stuffing, spamming links, and thin content. Fortunately, Google has stamped out those shady practices which were done to manipulate search engine results.

For the purpose of improving the quality of search engine results and for avoiding shady SEO practices, Google keeps making changes to its algorithms.

Each year, Google makes hundreds of changes. Some of Google’s major algorithm updates are Panda and Penguin that affect the search result in significant ways.

So, let’s take a look at some of the most effective SEO techniques that can get you actual results in 2020.

1. Update or Republish your old Posts:

A blog post goes through various phases. These 5 phases are:

• The Spike Phase: this is the initial stage after the blog is first published
• Trough Phase: At this phase, the blog struggles to get its traffic
• Growth Phase: At this phase, the traffic suddenly increases
• Plateau Phase: At this phase, the growth in traffic stops
• Decay Phase: At this phase, the traffic slows down

But you don’t need to worry, there is a solution to this decline in traffic. The solution is updating or republishing your blog on a regular basis. Here are some things you can consider for updating your posts:

• Add some content to the old blog
• Add data/research
• Merge similar articles
• Add relevant pictures or video embeds
• Get fresh backlinks to your updated post
• Add the current year to the heading tag

2. Prioritize Mobile-First Ranking:

Google uses the mobile version of the content for indexing and ranking. According to a report, 72.6% of internet users access the internet through their mobile. So, it is very important for a website to be accessible on desktop as well as on mobile devices.

After Google’s Mobile-First Indexing, it has become mandatory for all website owners to have a mobile version of their website as well.

What is mobile-first indexing?

Mobile-first indexing means that Google will first use a mobile version of the content for the purpose of indexing and ranking. Since the majority of people access the internet through mobile, Google bot has started indexing web pages with the smartphone agent.

Launched on 1st July 2019, mobile-first indexing is enabled in all new websites by default. For older websites, Google will continue to monitor or evaluate web pages based on the best practices.

How to prepare for mobile-first indexing:

• Create content which is easily readable over the phone
• Make sure that both your mobile and desktop sites have the same structured data
• Verify your mobile site as different property in Google Search Console.
• Put the same metadata on both mobile and desktop version of your site

3. Loading Time Optimization:

A Website with a good loading time will definitely work in 2020. From the very beginning, website loading speed is considered as one of the crucial ranking factors by search engines. Google started considering site loading speed as a ranking signal in their algorithm way back in 2010, and still, it is one of the important factors that decide your website position on a SERP.

Let’s have a look at some ways to improve the speed of your website.

• Use a better hosting option for your website. Selecting a decent host is very important as most of the users expect a site to load in 3 seconds or less if a website fails to load within 3 seconds, users use to abandon the site.
  
  
• Optimize the media file on your website. High-resolution images are heavy and take longer to process. Try to keep the image size under 100kb for achieving the ideal loading time of the website. Some of the tools that can be used to compress images are JPEG Optimizer, Tiny PNG, etc;
  
  
• Eliminate unnecessary JavaScript and CSS files as these files can be quite large.
  
  
• Reduce redirects, as redirects require extra processing time which in turn increases website loading time. Serve your site to users directly.

4. Produce More Video Content:

One of the most guaranteed ways of improving your conversion rate in 2020 is including video content in your SEO strategy. When Google assesses the relevance of a webpage to a particular keyword, it doesn’t just take texts into account but also considers the image and video contents. offering a mix of all three texts, images, and videos, one can improve the ranking of their website by showing Google that your content is varied and valuable.

Also read: Difference Between SEO and SEM

According to a survey, 85% of internet users watch online videos. This indicates that businesses should start using video as a part of their SEO strategy as video content has more capability to capture a broad audience.

How to Optimize your Video Content for SEO:

• Embed the video on our own website
• Create compelling video
• Share your video on social media platforms. This is a great way to improve engagement on your social media platforms, which will in turn benefit your SEO as well.
• Make sure to have an engaging thumbnail image
• Write a keyword and catchy title and description for your video as it plays a crucial role in the ranking of your video on the search engine result page.

5. Improve Voice Search Ranking:

As per a report, by the end of 2020 more than 50% of the searches will be conducted via voice search. Voice search has become one of the crucial aspects of SEO, which can’t be ignored in 2020.

Here are some tips on Optimization of a site for voice search:

• Target or bid on long-tail keywords, as it is how people actually use voice search.
  
  
• Focus more on local search, as people use voice search for “near me” questions. 90% time people do voice search to find places to visit, restaurants to visit, hotels to stay, etc
  
  
• Try to use more conversational language instead of robotic language in your content. Do a study on the conversation style of people, what question keywords they are using, and what type of questions are being asked most.
  
  
• Get listed on Google My Business, it will let Google know your business location, and this way you can rank for “near me” search queries.
  
  
• Optimize your featured snippet, as more than 40% of voice search answers come from featured snippets

How to Optimize your snippet:

• Create content that answers the question like FAQ pages
• Keep your content fresh, update it frequently
• Answer questions from your Google My Business Q&A section.

Are you interested in learning these updated SEO techniques in 2020?

Look no further, Enrol in Learn Digital Academy.

It is one of the Best Digital Marketing Institute in Bangalore, they provide the best SEO Training in Bangalore with 100% placement support.

There was a period when keyword stuffing was intended by on-page techniques. With Google’s update to Panda, websites depending on this tactic were thrown out of the front page!

For SEO, after a few years, tactics that work today may not be working. In the post-Panda era, the listing of the Search Engine Results Page ( SERP) is replaced by pages which offer users value.

When you’re trying to rank a page on Google, your goal must be to add value to the site that’s already in the top ranking.

You can get a look into the simple to advance on-page SEO measures you should use for your website in this article.

What you are about to learn isn’t another guide that boasts of methods that have never been tried before.

What is OnPage Optimization?

On-Page SEO is a website optimization strategy in which search engines rate pages inside the site.

Proper page optimization should ensure that it ranks higher for specific keywords on search engines, and improves targeted traffic.

On-page SEO techniques is the practice of website content optimization, URL structure, meta title & description, images, and page speed.

Many times on the first page of search results, websites that fail to make on-page optimization do not show up.

The explanation for this is that when ranking pages on the first page, the Google Algorithm considers a number of variables on-page.

Several times on the first page of search results, websites that fail to do on-page optimization will not turn up.

The explanation for this is that when ranking pages on the first list, the Google Algorithm considers a number of variables on list.

When your page is not important to users, it will result in a high bounce rate and your page will inevitably lose its spot on the rankings of Google.

Is On-Page SEO a Ranking Factor?

The effectiveness of search engines depends on the pertinence of the users’ results.

Because Google provides the users with the best results, it is actually omnipotent in the search environment thanks to its sophisticated algorithms.

Because of this, optimisation on-page is all the more relevant.

The whole aim of doing SEO on-page is to ensure that users and the search engine understand what’s being provided on a website.

Also read: Complete Guidelines for Digital Marketing

It also provides an advantage as thorough on-page optimisation paves the way for you to reach the target market and efficiently get the message across.

All the factors you are about to learn from this article are important, because they send significant signals about your website to the search engine.

Skipping any SEO move on page will end with your competitor taking your spot on the SERP, which is exactly what you don’t want.

On-page SEO Techniques & Procedures

As you might already be aware, on-page SEO operation is one of the main ranking variables for SEO and it has the potential to make or break your website.

Here are a few simple on-page SEO factors which can impact a page’s search engine rankings.

Step 1: Optimize Your Content

You may have encountered the proverb SEO, Quality is King. The SEO industry is so dynamic as already told in the beginning, that things change over time.

Content is still a decisive factor but it depends on various factors to define the quality of the content.

You could have come across situations where the material of high quality will not make it to the first page of the Google Search List.

The main explanation for this is that the material was published without any feedback from the audience.

When you build long-form content on a subject that isn’t in the target audience’s interest, odds are you won’t get organic traffic given the best efforts to optimize it.

What you need to do as an SEO is to identify the targets’ most searched queries and try to give them the answers through your content.

Proper keyword analysis can help you find the most searched query string, so you can use it to rank high on search engines within the contents.

Step 2: Optimize Meta Tags

Optimizing a page’s meta title and definition is key to increasing the Website’s search engine rankings and click-through rate.

Google has confirmed that meta description is not a factor in SEO rankings, but ignoring it can lose valuable click-through rates for you.

The best way to optimize a website’s meta description is by providing the users with reasons for visiting the page.

Most certainly, the text that goes into the meta description is what Google would view on SERP (unless it chooses not to do so and takes some random definition from the content).

How to Optimize Meta Title Text?

Also after all these years, the meta title remains a major factor in SEO rankings. It’s necessary to optimize meta tags for both the users and the search engine.

The best trick for optimizing the meta title is to make sure that your goal keyword is positioned at the title start.

Step 3: Optimize Heading Tags

Inside a page the heading tags give both search engines and their users a fair understanding of the subject they are reading.

The H1 tag sets off as a significant ranking item when it comes to crawlers, particularly Google’s.

Placing the goal keyword inside H1, which is normally the page title, carries the same weight of ranking as optimizing the Meta Name.

In most cases, where there’s no predefined Meta title, Google will find a page’s H1 tag.

There is a lot of confusion about the use of multiple H1 tags. Google’s John Mueller has nevertheless categorically confirmed that multiple H1s do not impact a page’s search engine rankings

Step 4: Optimize Images for SEO

Web users nowadays are highly distracted when reading the material you’ve written and uploaded.

People’s attention span has significantly shortened, and monotonous text is one of the reasons why they continue to change their focus.

Like other instruments such as video or audio, photographs are one of the most important tools in digital marketing and communication because it is consumed on-the-go.

Related Post: Social Media Marketing & Its Benefits

Besides that, there is a good probability you will be able to receive more organic traffic through Google Image Search.

Nonetheless, optimizing photos for search engines is one of the key tactics for SEO practitioners that can help improve the websites’ organic presence.

Step 5: Check for Keyword Density

Keyword density is considered one of the most important variables for on-page SEO. Yet those days of stuffing keywords won’t carry you to today’s first place.

Google’s Algorithms are now being equipped to find and penalize websites that stuff keywords.

Keyword density has grown in these changed circumstances and it’s more related to sophisticated on-page SEO strategies such as LSI and TF / IDF.

Numerous replications of the same keywords can just damage the SEO strategy. like Digital marketing training in Bangalore don’t repeat the same keyword again

The aim is to make Google realize that the words used in the content are descriptive and important to the subject as a whole.

When you use the target keyword in the content just three or four times in 2020, the content will still rank, because you have used the technique of LSI and TF / IDF.

Step 6: Add Schema Markup/Structured Data

Now it turns out that Google SERP apps are critical Click Through Rate drivers. Some of those SERP features are the direct product of Structured Data or Schema Markup websites being introduced.

Structured Data is additional information provided to the search engine by the websites to better understand the content.

Structured data ensures search engines have useful knowledge/hints even before a user enters a web page.

Also read: Importance of Structure Data in SEO

The best example of Structured Data benefiting users is the feedback you see on the Films, Events, and Consumer search results.

Google has confirmed categorically that Structured Data is not a factor in SEO rankings. Missing on Structured Data, however, will cause you to lose the click-through levels.

Enabling structured data on a website or on individual pages means that websites are indexed and viewed by the search engines with rich details or snippets.

Step 7: Generate Sitemap.xml File

Search engine crawler is busy indexing millions of sites on the web out there. The amount of time they spent on each website depends on several factors, such as the number of pages, site load speed and the status codes for HTTP.

Sitemaps are easy to create, and there are a number of tools that can help you with the process, such as the free Sitemap Generator App.

Also read: How to Plan Social Media Campaign

Nonetheless, if you’re running a CMS-based website, the process gets much simpler as sitemaps come as an intrinsic feature most of the time.

To ensure pages within the sitemap are indexed by Google, you need to add them to the Google Search Console.

One of the key benefits of a sitemap is that it provides a clue to Google crawlers about the significance of each page.

Step 8: Optimize Robots.txt File

Robot.txt is of similar value to a sitemap. Typically all websites have a predefined robots.txt file to make sure the search engines don’t crawl a few pages.

Check your website for https:/www.yoursite.com/robots.txt to check if you have implemented Robot.txt on your website.

Step 9: Optimize Page Speed

Since the time Google revealed that one of the determinants for organic ranking is the load speed of a website, there has been a lot of debate regarding a website’s page. Google Page Speed Insights is a helpful resource to help SEOs test a page’s load speed.

Through reducing the size of a few on-page components, such as JavaScript , CSS and image, the easiest way to reduce page load time is.

Such components eat up a chunk of the page load time and proper management of these will result in downgrading the website’s page load speed. to learn more about the crash course in digital marketing visit our website: https://learndigital.co/

SEO Course syllabus there are multiple thinks are included in search engine Optimization one of the main features is Knowledge Graphs

The knowledge graph is launched by Google on 16^th May 2012. It is a system added to google search to provide more useful and relevant results to searches using a semantic search technique. The knowledge base shows sets of links to external websites, general information such as locations, review, opening hours, etc, and direct answers to questions.

The knowledge graph services to enhance its search engine results with information gathered from a variety of sources. It takes data from a variety of sources and presents it in the top right-hand corner of the search page, next to the first few results. It helps searchers can access an answer immediately without needing to click away from google.

A knowledge graph is a base of information that offer immediately relevant information related to a specific query.

The knowledge graph involved in two kinds of algorithms, one is used to construct it and another one is used to query it. The construction algorithms are used to connect unstructured information sources into a graph of concept or entities.

The relationship between the concepts and the attributes of each concept. In knowledge graph, the query algorithm are used to find the relevant concept in order to answer user’s questions. These are likely to involve some disambiguation, determining the content of a query ,and associated each criteria specified to the corresponding attributes in the knowledge base.

There are 4 main techniques to knowledge representation. Logical, Semantic,Frame and Production rules.

Logical representation is a language which represents a conclusion based on various conditions. It has some definite rules that deal with propositions. Logic representation is the basic of the programming languages, which helps to perform logical reasoning. Logical representation have some restrictions because this technique may not be very natural.  The efficiency of inference is not very good.

Semantic network representation is the alternative of logic representation. In semantic network representation, the knowledge is represented as a graphical network. This network consists of nodes representing objects and arcs which give the relationship between those objects. Semantic networks are a natural representation of knowledge.

Also read: How to Find Your Own Niche in Digital Marketing?

It helps to convey meaning in a transparent form that simple and easy to understand. A semantic network has some disadvantages. Semantic networks are not intelligent and it takes more computational time at runtimes. It depends on the creator of the system. These are inadequate as they do not have any equivalent quantifies.

Frame representation is a record like structure that includes a collection of attributes and values to describes an entity in the world. There are the data structures that are used to divide knowledge into substructures. Stereotype situations are represented by substructures. It contains many slots and slot values of any type and size. Each slot has names and values that are called facets. Frame representation is an easy way to understand and visualize.

Also read: Social Media Marketing & Its Benefits?

It is easy to add slots for new attributes and relations. It makes the program easier by grouping the related data. There are some disadvantages to frame representation. It is a very generalized approach. The mechanism cannot be easily processed in the frame system inference. The process of inference mechanism is not easy in frame representation.

The production rules are highly modular. It has two-part, the condition part of the rule is to determine which rule is applied to a problem. The action part is associated with problem-solving steps.

Must read: What is Off-Page SEO?

In production rules, agent checks for the condition, and if the condition exists then production rule is processed and corresponding action is carried out. The production rule system containing three main parts, The set of production rules, working memory and the recognize act cycle. The rule-based production systems are inefficient, because many rules may active during the execution of the programme.

There are multiple kinds of rules in digital marketing trends . and to know more about top 10 digital marketing institutes in bangalore please visit our website https://learndigital.co/blog

What is SEO?

  SEO stands for search engine optimization. SEO is a vital online marketing technique that helps you to bring your website more visible on top of the search engine results like Google, Bing, Yahoo, etc. And increases your website traffic, the website is very important for every business. With a strong website, one can build a strong brand image. Through SEO you can make your website strong. Beyond that, it is a valuable tool for brand awareness. Now a day’s search engines have become a great part of our lives. The ultimate goal of the website owner and SEO is to get more traffic and appears in the first five pages of the search engine.

How does Search Engine Optimization (SEO) Work:

Search engines use a 3-step approach:

Crawling: crawling is the first part of SEO. Crawlers also known as bots. It is a discovery process, following your links and crawling around your website. Through crawling search engines able to find new or updated content on the internet.

Indexing: Indexing is the most important activity after crawling. Indexing is gathering contents found during the crawling process. It is important for ranking purposes also. The index is a huge storage room of websites.

Results ranking: Here search engine crawlers look into everyone on their index and match them to the relevant information.

Types of SEO:

There are 2 types:

1. White hat SEO: Refers to the usage of SEO techniques, best practices, and strategies. It should contain fresh and relevant content .the main focus of the white hat SEO is to provide the best search engine results.
2. Black hat SEO: Refers to SEO techniques that attempt to spam and fool practices. Black hat SEO considered as ‘opposite’ of white hat SEO. Black hat SEO includes keyword stuffing, cloaking, and using a private link network.

Main Elements for Effective SEO Strategy:

On-page SEO: It is a component of SEO, Refers to the factors you can control on your website. Like page speed, keyword density, backlinks, etc To improve its position in the search rankings.

Off-page SEO: Refers to action taken outside your website, to improve your rankings within search engine results pages. (SERPs). There are many challenging factors in SEO but Link building is a big part of off-page SEO.

Technical SEO: It is an exciting field. It improves the technical aspect of the website. Through technical SEO you can see that search engines can crawl and index your website without any issues.

First, we should know exactly what SEO will do in marketing: in our everyday life most of the time we use SEO.

For example;

 * If you are planning to buy a new TV and you are not sure which model to buy?

 * If you plan to go for a vacation where would you find a better place?

Most of the people use their smartphones or computers and search simple phrase into Google. Here SEO will give you proper information related to your query. Through this marketing will start. Sites that do not make it to the top 5 pages of search results, they lose out costumers.

The Reasons why we need SEO:

SEO attracts more traffic to your website and increases conversions: Increasing web traffic is one of the main goals of SEO. When you increase visibility and ranking then only it is possible. Good SEO increases the traffic to your website and more opportunities to convert prospects into costumers.

SEO builds trust and credibility: SEO helps to make your brand stronger, better, and well recognized. The main goal of SEO is to rank your website at the top of the search engine result. When people search with proper keywords and phrases they should find you at the top of results. Then the people will trust that you are the best. The title tag, Meta description tags can give a powerful statement about your brand and strengthens your brand if you are there right on top of SERPs, then it will be an advantage to boost your credibility.

SEO is more important to create brand awareness: through SEO you can increase organic traffic and increase the brand reach and improve brand image.

SEO improves the site’s user experience: SEO is not an onetime exercise, the user’s behavior and expectations may change with time. If they do not find what they want on your site they may leave your site. Here Google is constantly working to monitor the user’s behavior including time spent on page and bounce rate etc. This is one of the most ranking factors in SEO this cannot be ignored.

SEO helps in reporting and analysis: SEO analysts regularly monitor and analyze their results.SEO helps the client to understand the exact result of their investment. Beyond that regularly checking in on key metrics helps to know what is working and what is not working so that they can continuously improve their strategy.

 

Importance of SEO in Digital Marketing:

Search engine optimization (SEO) is the backbone of digital marketing. Digital marketing cannot succeed without SEO. It is a vital digital marketing tool also it is the most misunderstood term in the world of digital marketing. SEO is a very viable marketing outlet that can make you more visible and bring your business more qualified leads and costumers. In today’s world, all major businesses have gone online, if your website is not listed at the top 5 pages of SERPs your business can face major issues.

So what is the solution?

The answer is Search Engine Optimization.

SEO not only helps to get rank in SERP but also expand your business. If you do your marketing process through digital marketing it not only does the marketing for your product and services but it helps to do the 24×7 online service for the costumers. SEO helps the marketer to track and quantify results and to see how your digital marketing efforts are doing and if any type of adjustment is needed. An SEO agency can track the keywords in which users were used to searching before an actual purchase was made.

The importance of search engine optimization (SEO) for business now and in the future:

If you are planning to start a small business, then you should think of marketing also how you going to introduce your service or product to the costumers, then two things will come to your mind one is traditional marketing and another is digital marketing .choosing a proper market is an important step for a successful business. To stay relevant and competitive, businesses need to be aware of the latest marketing trends.

In this present situation, all the marketers shifted their marketing trends to digital marketing from traditional marketing. Instead of spending lots of effort and money only on the traditional ways of marketing, the marketers and the companies switching to digital platforms for reaching out to a maximum number of costumers and generating more profit on their brands.

SEO rewards your business and increase your ratings than all traditional forms of offline advertising.SEO is an inbound marketing strategy it allows you to market your products when they are looking for particular products and you don’t have to convince them for your products. With SEO half of the battle done before it even starts.

Do all businesses require SEO?

No matter what is the situation if you have a website for your business SEO is important, it does not matter whether your business is old or new, struggling or successful, small or large even if you work alone in your industry then also The right Search engine optimization (SEO) service is a deciding factor on whether your business will make it or break it.

Search engine optimization (SEO) and social media:

SEO and social media look different but no doubt both can help each other. The business links that you share on Face book, Instagram, LinkedIn, and twitter may help your brand to get more exposure. But they are not seen by Google as ranking signals. SEO helps to boost your website’s organic traffic through search engines. For small businesses, SEO areas to consider will be Website, content marketing, on-page SEO, local SEO, authority building, and credibility. In many cases, a combined approach using SEO and PPC can give good results. Studies have shown that SEO can have better ROI than traditional forms of marketing.

SEO is a better investment in 2020 and beyond?

Answer is YES

SEO is more important than ever. It is still a most important digital marketing strategy and it is a long term process.

SEO is not only important for Google it’s important for YouTube also. Compare to Google YouTube is the second largest search engine in the world. The platform is growing constantly.

How do you avoid getting lost in the ocean of videos?

YouTube is not about posting the content it’s about optimizing your content like your website. to learn more about digital marketing

Conclusion:

SEO made up of multiple elements. Knowing what are they and how they work is key to understanding why SEO is so important. SEO always presents a wealth of benefits. SEO considered a new age marketing technique optimizing a site is a complex, and often challenging process. It takes time, planning, and a lot of patience to achieve the results. But if you are willing to invest the resources it takes to create and carry out a well-planned strategy, the results you will see in terms of sales and revenue are entirely worth it. SEO can help you to boost your credibility, earn more traffic, and improve your online visibility. And you can achieve all your results.

Want to work as an SEO expert? Join our academy of digital marketing, we are one of the Best SEO Training Institute in Bangalore with best courses and 100% placement support.

  In this post, you can find simple and easy ways to make your page top in google search tool without spending any amount. These are a few strategies to improve your position on the Google search engine result page (SERP).

Step 1: Determine the searcher’s intent and deliver the relevant content.

Step 2: Analyse LSI keyword make use on your page (on-page SEO).

Step 3: Do technical SEO and improve the site.

Step 4: Create backlinks to your site (off-page SEO).

Step 5: Build your links in Social Media networks.

Step 1: Determine the searcher’s intent and deliver the relevant content:

Google’s aim is to produce the most appropriate result for every specific question. They rely on their entire business model to be able to do this reliably, over hundreds of billions of searches. When a user types a question in the Google search box, it expects the websites to give him a specific answer or solution in the first positions.

For example:

When a person types SEO Analysis tools in Google engine, it understands that it first list sites for SEO Analysis tools, not the definition or learning course relating site. Each content you publish on your website needs to have a specific purpose and this is no other than satisfying the user’s intent.

Make your content unique and original:

Our goal is to publish unique and original content on your website. This is one of the most critical factors in the success of the website. Duplicating and republishing content from other websites won’t work as  originality of content is very critical to Google rankings.

Give more relevant content on your website:

Google has shown, with the new improvements in its ranking algorithm, that it likes relevance and authority in the top-ranked websites. This means that providing a single piece of content about a specific subject isn’t enough, but you need to prove that your website has a lot of relevant and related content about a subject.

Make your content contain at least 1400 words:

• More word content can cover a wider range and is actually preferable in the algorithm compared to shorter,
superficial articles.

• A recent study of internet ranking variables showed that lengthy pages had the highest SERP in google search results.

• Ultimately, content will be easier to understand and more user-friendly.

• Bullets and numbered lists help to segment the articles for readers, making it more user-friendly

• Google predicts the rate of web pages reading. Google usually used to give you the ranking of a reading level.

• Schema code lets search engines understand common texts such as names, telephone numbers, recipes, reviews

Step 2: Analyse LSI keyword make use on your page(on-page SEO).

• The LSI keywords are advanced SEO tactics on the website.

• LSI keywords are words and phrases with a high degree of association between them and your target subject.

• They are used by Google’s algorithm to help assess the quality and relevance of content to the search word.

What is meant by on-page SEO?

On-page SEO is the method of optimizing individual web pages in order to rank higher and gain more relevant traffic in search engines.

How to do on-page SEO to get top ranking in SERP?

• Use your target keyword in the title can help both users and search engines understand what your page is about.

• Meta descriptions should be highly relevant and attractive to the content of your page, so it should make the user more curious to click through.

• In the first 100-150 words of your post, use your main keyword once.

• Google said using the H1 tag “helps Users to understand the page’s structure.”

• Please include your intended keyword in the subheading at least once. And wrap the subheading into a tag with H2.

• More important is the keyword frequency, it shows how many times your keyword appears in your content.

• The use of modifiers such as “best,” “guide,” “checklist,” “quick” and “review” will help you rank your target keyword for long-tail versions. For example title page such as “Best SEO Tools” get more clicks than “SEO Tools”

• Use long-tail keywords that are question- based title tags in your content, which are less competitive than short term keywords have an above-average CTR.

• Using certain types of Schema can get you with Rich Snippets. Rich Snippets can help you get more clicks.

• Adding the year to your title and description makes it clear that your content is up-to-date. Gets more clicks.

• Ensure that your images have Alt tags that include target keyword, optimizing images will help in boost page rank and get high rank in Google image search.

Step 3: Do technical SEO and improve the site:

Technical SEO refers to the method by which your website is configured for the crawling and indexing phase. You can help search engines navigate, browse, view, and index your website without any problems with technological SEO.

Checklist for best practice of technical SEO Audit:

1- How Fast Does Your Website Load?
2- Is the Website Mobile-Friendly? Responsive web design
3- Is the Site Being Indexed Well?
4- Is the Site Being Indexed Well?
5- Robots.txt created?
6- Sitemap.xml created?

By using available free SEO audit tools, you can check these factors
1.      small SEO tools
2.     SEO site checkup
3.     I web check
4.     screaming frog
5.     SEO optimizer
6.     Archief
7.     Moz
8.     woorank

How Fast Does Your Website Load?

Google makes reference to the importance of speed in all of its SEO recommendations and studies support faster websites To check your Website’s speed using three tools:

• Google page speed insights
• Pingdom tools
• Google mobile speed tool.

If your website takes a long time to load, this would have a serious impact on user experience. Follow these steps to speed up your website:

• Optimize the size of your images.
• Reduce the server response time.
• Minimize the use of plugins.
• Don’t use heavy pre-made themes.
• Optimize and compress your CSS and JS Files
• Using a caching plugin to serve cached pages to users
• Avoid adding too many scripts in the <head> of your website
• Use asynchronous javascript loading
•  Update WordPress to the new versions, including all plugin

Is the Website Mobile-Friendly?

In present day, most probably the majority of your users are on a mobile and with the introduction of the mobile-first index by Google, if you don’t have a fast, mobile-friendly website your rankings will suffer. Google’s Mobile-Friendly Test will determine whether your website meets Google’s criteria for mobile-optimized websites. Check your site is Responsive web Design: a responsive web site is optimized for viewing (i.e. looks good) on different types of devices, screens, and resolutions.

For Example: try to view the article you are reading now on a desktop or laptop, android tablet, iPad or smartphone.

 

Is There a Keyword Cannibalization? What is meant by Keyword cannibalization?

Keyword cannibalization is when the same keyword is mistakenly used by a single website across several articles or
sites. In simple words: you are competing with yourself when you have several pages ranking for the same keyword.

For Example: In e-commerce website sells t-shirts and “t-shirt” is the only keyword you target, you are essentially
telling Google that every page is about “t-shirts” regardless of whether they are men t-shirt, women’s t-shirt, kid’s t-shirt, etc.

How to find the Keyword cannibalization?

 By searching in Google  ‘site:domain.com “keyword” will give you an easy answer to the question of whether you’re
suffering from keyword cannibalism.

How to fix the keyword cannibalization?

Using 301s, you can optimize your cannibalized content by linking all the pages that are less important to a single, more authoritative edition. Then your visitors land on the right version and Google ranks the most valuable page
for a question

Is the Site Being Indexed Well? What is meant by indexing?

 Google indexes a page if it is viewed and evaluated for content and context by the Google crawler and placed in the Google index. In Google Search results, indexed pages can be seen (if they meet the guidelines of Google’s webmaster).

How to Check Website is Indexed?

 You can test how many of your web pages have been indexed by Google using free resources like the Google Search Console. This will help you correct any bugs on your pages so that they are indexed by Google and will
help you boost organic traffic.

   Reasons for no index error:

• some page URL has lengthy parameters
• missing alt tags
• meta descriptions that are either missing or too long
• DNS errors
• Server errors (which could be a speed issue)
• Robots failure
• Denied site access
• Not followed (
  Google is unable to follow a given URL)

Robots.txt created?

If your site has content, you don’t want to crawl on Google or any other search engine using robot.txt file to determine how to access content. You may also let them crawl a page, but tell them not to show the search results on this page or not to follow the links on that page. If you want to check if your robots.txt is running, “Blocked URLs” can tell you what you need to know about this.

Sitemap.xml created?

Your sitemap is one of Googlebot’s clearest messages about how to navigate your web site. It serves as a map to your site to be followed by Googlebot using sitemap.xml to discover any and all areas of the site to be crawled and indexed.

Are Internal Links Injected the Right Way?

An internal link is when you add a link to a web page leading to a particular web page on the same website. A simple layout of the site increases the chances of ranking on Google. Search engines such as Google have ties to follow. So it is vitally important how you organize your website and how your pages are internally connected to each other.

Google will consider pages that have lots of links pointing to them as relevant, while Google will find pages that don’t have lots of links less meaningful.

step 4:Create backlinks to your site( off-page SEO).

Off-page SEO helps make your website popular on the Internet, allows you to gain more publicity.

Some Benefits of off-page SEO:

• More traffic to a website and get higher rank in SERP
• Domain authority will increase
• Brand awareness
• Establish Authenticity.

Building backlinks is a main off-page SEO factor. Search engines use backlinks as indicators of the quality of the linked content, so a site with many high-value backlinks would typically rank higher than a site with fewer backlinks.

These backlinks which obtained from other sites, must-have attributes of SEO such as:

• The linking site’s popularity
• How the subject of the link is relevant to the linked site
• The “freshness” of the link
• Anchor text used on the linked site
• Trustworthiness of the linked site
• Domain and page link authority

More ways to create backlinks to your website:

• Guest posting
• Blog directories
• Forum signatures
• Social bookmarking techniques
• Business listing
• Image submission
• Video submission
• Press release
• Classifieds

Step 5:Build your links in Social Media networks:

Social media engagement is a major Off-page SEO technique. If you want to promote the website or blog, engage people on multiple social networks. The impact of social media will help make your site accessible to more people than any other medium, and will also increase the amount of traffic on your site.

Some of the social networking websites:

* Facebook

* Twitter                                                             

* Linkedin

* Pinterest

* Instagram

Conclusion:

 Google is actively searching for better websites to add to their index in order to provide its users with the best possible results. Make content accessible to google crawlers and it should be useful, valuable, and worth sharing. Ensure that users have good experience on your site so that they want to visit again and make reference to others.

At last, be patient, high google rankings take time to achieve but put your work in the right direction there is nothing to stop you from getting top position.

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  Local SEO is one of the very important for local business and local SEO is one of the main important features for local business If you have a local business, like a shop, or have people visiting frequently, optimizing your website is important so that people can get the basics or necessary items through. But even if you’re not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, so will you for getting the local people to identify your product and service and reach you. So local SEO will always help you so you need to optimize for that area. This is what we call local SEO.  and local SEO optimization is including some of the features that will help you to make the local SEO perfect.

 

Off-Page SEO:

Off-page SEO is also called as “off-site SEO”. It refers to actions taken outside of your own website to impact your ranking within search engine results pages (SERPs). SEO off-page Activities: 4

Blog Community:

Blogging communities are groups of bloggers formed around a central idea, commonality of interest. These communities exist to help writers connect around shared characteristics and blog topics, offering them a chance to grow together and learn from one another’s experiences.

Top Blogging Communities To Promote Your Blog:

• Blog Engage
• Bloggers
• Blog star
• Do Splash
• Biz Sugar
• Triberr
• Indi Blogger
• Growth Hackers

Forum Sites:  

Forum posting is an online discussion site where people can ask their queries with each other in the form of messages. It is one of the effective ways to create backlinks to the site and drive traffic to it. These sites are a best place to increase your knowledge.

• SEO chat Forum
• Warrior Forum
• SEO Mastering Forum
• Digital Point SEO Forum
• SEOforum.org
• Alex Forum

Social Book Marking:

Social bookmarking is bookmarking a web page on your browser to read later. But it is so much more than marking your place. They let web users keep track of your content. The social bookmarks tell search engine algorithms that your content is valuable. They increase your authority and credibility. That improves your ranking on keywords related to your business. Social bookmarks save information online, not on your device. That means you can access it anytime and anywhere with an internet connection. Social bookmarking Benefit is an effective way to build your online presence. When you add social bookmarks to the web it helps search engines understand your site.

Social Bookmarking Sites:

1.Digg
2.Facebook
3.Linkedin
4.Pinterest
5.Reddit 
6.Twitter

Guest Blogging:

 In SEO, guest posting is a method using which you write an article for a website and get a link to your website/blog in return. You may also link to your social media profiles.

 “Guest posting” means writing and publishing an article on someone else’s website or blog. I offer this on my own site (occasionally) and do it quite a bit on other blogs with audiences that I want to speak to. It’s a great way to connect with new readers and get your name out.

Guest Blogging Platforms:

• Blog Dash
• Blogger Linkup
• Group High
• Guests
• My Blog Guest
• Post-Joint

Social Networking:

social networking service is an online platform that people use to build social networks or social relations with other people who share similar personal or career interests, activities, backgrounds, or real-life connections. The social network is distributed across various computer networks. Social networking is the use of Internet-based social media sites to stay connected with friends, family, colleagues, customers, or clients. Social networking can have a social purpose, a business purpose, or both, through sites such as Facebook, Twitter, LinkedIn, and Instagram, among others.

Social Networking Platforms:

1 – Facebook
2 – WhatsApp
3 – WeChat
4 – Q-Zone
5 – Tumblr
6 – Instagram
7 – Twitter
8 – Google

Press Release:

Press release submission refers to writing about new events, products, or services of the company and submitting it to Press Release sites. It is an off-page SEO strategy the help popularize your events, products or services on the web to improve SEO of your site A press release, news release, media release, press statement or video release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements. Press releases can be delivered to members of the media both physically and electronically.

Directory submission:

Directory submission is an SEO process of submitting a website URL on several business directories or web directories with the intention of creating backlinks. Backlinks are integrated to be used by search engines to recover a website’s ranking Directory submission is like making a new page on dictionary, if the directory holds high value in Google/search engines and SE indexes it on a high number of occasion and your website go approved with directory, you will get one natural backlink. It should be done for every website under the correct category, you can do max 6–10 directory SUBMISSION, don’t overdo it otherwise, google or another engine might penalize you.

Business Listening:

 A business listing is an online listing of all your basic business information. Business listings are the starting point for consumer research and are important because they maintain the consistency of contact information for your business online, including business name, physical address, phone number, etc.

Benefits of Business Listening:

Increased Business visibility: Google Search engine holds a large number of sites in high priority Called PR of a website, so whenever we’re listed on our site on high PR local directory websites on great nearby registry sites, our website will rapidly get a boost in SERPs result.

Increases online authority: Business listings directories are key part of our online identity. The second main benefit is increased the online authority of our website through “Back Link”. In which Google crawler boosts our site is by the value the search engines place on the links from the business directory back to our own website.

Image Sharing:

Image sharing is getting famous in SEO. Images interact with people more than the text. Images are also helpful in getting traffic as well as backlinks. Infographics is one of the best examples of it. It is currently a famous method to get backlinks and traffic. It is one of the useful off-page SEO techniques by which one can promote their brands or website to different image sharing websites. Images sharing assists in getting ranked in search engines, as it is the best medium for sharing information individuals. 

Benefits of Image sharing sites in SEO:

1. Create Quality Backlinks
2. Helps in creating do-follow backlinks
3. Increase domain authority or page rank of your website
4. Generate more traffic
5. Images attract more than text
6. Help in creating your brand image

Review Submission:

Reviewssubmission is writing a review about a product or service and then submitting the review on review sites and it is good for the reputation building of your site but it will not help you in SEO. A Review is an evaluation of public feedback about the product, services, companies, events, entertainments, and any things. The review is a type of Experience story about any product and services. You can know about your weaknesses and strengths. This is a very important way to improve more publicity and generate more revenue, Reviews are categories in different categories such as Movie review, Music review, Book review, Product review, Service review, Company review, Hotel review, Medical review and many more.

Review Submission Site List:

Review submission is a part of Off-page optimization which helps to bring traffic to the websites and also helps to increase the backlinks. Mostly Review submissions are performed for the Product based websites. Here is the list of review submissions sites for the product reviews.

1. blagger.com
2. consumerist.com
3. reviewcentre.com
4. viewpoints.com
5. reviewsahoy.com
6. opentable.com
7. demandforce.com
8. yellowbot.com
9. opentable.com

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Search engine optimization of a website depends on many factors. If we want to optimize and rank first on search engine proper. There are 200 SEO factors there to know for building your website search engine optimize. And the search engine algorithm is getting updated regularly so nowadays searching are giving the preference for the video and voice search in SEO so we have to focus on the video and voice search in more in our website  There are some of the factors are there to make the proper video content and voice search algorithm in our website that we have to follow there are some of the main features is mentioning over here.

SEO Video Creation Tips:

Know your audience :

Need to know your audience is very important. According to your audience, we have to create give an impression on our brand the video, and the keywords. From that, we can create the keyword video on how that video will.

Use the youtube video keyword research:

 Try to research the youtube keyword brainstorming and search by the youtube then we can find 
the main search volume keywords Ones we select the keywords we can able to check the keyword density and what is the search volume in google keyword planner tool paid tools like semrush and we can use for the check the keyword we can check and we can add on the title and description.

Optimize the Video title and description :

 Optimize the video title and description is very important according to the title and description  Google will appear the video on the search engine title should add the keyword According to the title and the keywords our video will pop up on the channel and the search engine. So the title and description need to optimize proper words exactly what the video is talking about.

Make the thumbnail  very attractive:

 The video thumbnail will give the video work after the video will appear. After indexing, it will play an important role in people’s reach. Because through the thumb image people can find what the video talking and cover photo will always give a better idea about video  Mobile optimization  Need to optimize the video on the mobile version because in India 95% of people are using smartphone nowadays so the mobile optimized video will give more value for SEO now days  Use trending format in video  Need to create the video with the new trends in the topic and the trends will make the people attract on the video.

Voice Search Optimization:

 Same like the video there are main activities are there to make in the voice search nowadays voice search is becoming very popular google and all the search engine are really giving the value for the voice search and the voice search and optimization are very important that before making life of a voice podcast.

Optimize the local SEO with my business :

 Need to optimize the local SEO with the help of google my business so that Google can find them and the proper information about the business and where this located.

Website speed optimization:

 Website speed is very important in the optimization part because website speed is one of the major parts. Voice search very quickly results to show the result page so that website speed optimization is very important.

Optimize the content:

 Optimize the content is very important for voice search because the content is very important in every SEO part and constant should include all the keywords so that people are searching through voice search.  So that we need to add the question and answer in the content so that  Google can directly take from the website and put on the search result. 

Make the Featured Snippets:

 Use the Featured Snippets on the website so that google can find the proper idea about the website function and product details. Featured Snippets we can create the through all the  Structured Data Markup Helper we can create the Featured Snippets.

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 Structured data markup is a very important part of SEO. Structured data markup is giving complete details to the search engine about the website. Structured data markup will give a better idea and complete details about websites to search engines like Google, Bing, Yahoo, and other search engines. It will give the search engine visible on the search engine result page. Search engines will work very hard to find the content of the website. So Structured data markup will help the search engine to find all the topics and classification about the webpage.

 For creating the Structured data markup We should add all the information on the website for the users and the search engine. For example, if it’s a product-based example prize, product, name, tag, brand, store address, logo, Details of the product everything

Creating the Structured data Markup search engine will Support Structured data in the following formats:

JavaScript notation embedded in a <script> tag in the page head or body. The markup is not interleaved with the user-visible text, which makes nested data items easier to express, such as the Country of a PostalAddress of a MusicVenue of an Event. Also, Google can read JSON-LD data when it is dynamically injected into the page’s contents, such as by JavaScript code or embedded widgets in your content management system.

JSON-LD:  JSON-LD is javaScript notation embedded and this will tag in your head part or the body part. And it will not visible for the user coming on the website 

Microdata:  Microdata is an HTML based tag attribute. And it’s an open community specification used to nest structured data within HTML content. If the person no idea about the coding part also they can create this HTML code because it will give you the text-based question and we need to add form the website directly    

RDFa: RDFa is an HTML5 extension that supports linked data by introducing HTML tag attributes that correspond to the user-visible content that you want to describe for search engines. RDFa is commonly used in both the head and body sections of the HTML page.

https://www.youtube.com/watch?v=ihVRxHvGlQA&list=PLSxusJAucgDBzZXCmc1a_E8XdcarY54ly&index=2

How will Structured Data help Website Ranking in SEO?

Rich card: is designed for the mobile users that it will help for the mobile version and it will similar to the rich snippets.

Knowledge graph: This is the information about all the products and brands so users and search engines can identify the brand.

Breadcrumbs: breadcrumbs is one of the good options for users. That user can find exactly where they are on the website.

AMP (Accelerated Mobile Pages):  Appear the carousels and with rich results. Need to add the structured data on the AMP version. To generate Structured data markup code, you can use Structured Data Markup Helper

Easily we can create the:  Structured data markup data code using Structured markup helper we can find the option through that we can select the sectors of the business and if no idea about the coding also people can create their own coding and implement 

Checking the Error in the Structured Data Testing Tool:

Using the Structured Data Testing tool we can find the errors in the Structured data markup we can make the changes in the problems.

SEO is based 200 factors for ranking in the search engine and there are main free and paid SEO technical tools are in the market we can implement for the website ranking  Make all the technical feature current on the website automatically website will somehow get rank in the search engine.

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Artificial intelligence (AI) is becoming one of the biggest trends in digital marketing today and for 2020 and the upcoming year.

 AI–specifically machine learning –has become a crucial component of how pages are classified by search engines. This means understanding AI is essential in search engine optimization (SEO). As search engines have become better at identifying keyword stuffing, irrelevant backlinks, and user-friendly quality content, marketers have had to use AI to meet search engine requirements. However, while it is necessary to play by the SEO rules, using AI for SEO success not only gives you a greater opportunity to improve your page rankings but also allows you to develop more cohesive strategies and better content.

Artificial Intelligence is becoming increasingly present in digital marketing and helps marketing professionals gain insights from the results. The marketers already have exposure to artificial intelligence or machine learning through key marketing technologies such as CRM or marketing automation. SEO is not left behind, and AI’s advanced analytics capabilities will assist with customer acquisition and improve top-of-the-funnel efforts. Thanks to revolutionary new intelligent technologies, the digital marketing medium is facing years of fundamental strategic changes. But it shouldn’t be difficult, as this dynamic medium has already been able to adapt effectively throughout its 15-year existence to new changes such as the rise of social media, SEO and content marketing.

The SEO Process involves many tasks. It starts with analyzing the intent of the consumer and the strategy of competition to create the relevant content. Then an essential part of SEO is to monitor outcomes, test new approaches, learn, and repeat. With help from the Artificial Intelligence and Machine learning paradigm, most of these operations could be automated and scaled.
Search Engine Optimization has gone through various changes over the past decade, from simple website optimization for the desktop to the complex and ever-evolving process of enhancing the content. While some aspects such as keywords and meta tag optimizations and connection building have never changed, SEO has progressed a little more when it comes to mobile optimization, user experience, and social media marketing.

• Consumer Purpose and Competition Analysis: Automated analysis of organic search and competition performing content to identify gap and keyword opportunities
• SERP Analysis: SERP monitoring of target keywords to define pattern and insight into action to be taken.
• Automated SEO tests and website performance: AI model may automatically apply changes to different website pages.

What is AI in SEO:

AI in SEO helps improve your current SEO strategy by identifying opportunities, such as keywords related to it. Its algorithms, as well as speed, help businesses speed up the process and enhance keyword research accuracy, competitor analysis, search purpose research, and more.
With AI’s continuing progress, it’s becoming easier and more accessible for businesses to use. The ability of AI to complete dozens of functions and analyze trillions of data points makes it an intelligent step in any SEO strategy.

AI with Voice Search Domination:

Conversational AI does it all! Voice search and digital assistants are two sub-areas of AI. Google uses machine learning, where the engine uses pattern detection and other methodologies to teach itself and generate the best possible search result, getting better every time based on new information. Machine learning is what’s behind conversational AI. It makes search engines more intelligent and powerful, too. That’s the reason why we are seeing ads about the things which we just said or talked about but haven’t actually searched for yet.
So, now is the time to optimize your campaigns for voice search. You can start with basic SEO by targeting long-tail keywords, optimizing Google My Business, and adding a FAQ page to your website. Assemble your content as query-based (Who/What/Why/Where/How) and see how your performance changes.

How-does-Artificial-Intelligence-improve-the-seo-&-digital-marketing-landscape:

Digital marketing and Artificial Intelligence are two of the hottest subjects of the present time. Those two outstanding technologies are rapidly expanding. Although the world is big on them already, we don’t see them ever going out of style. The future of marketing was once considered by artificial intelligence and here we are. Machine learning and problem-solving are part of the group. With the help of technology, Artificial Intelligence offers practical solutions.
Artificial intelligence and digital marketing are linked closely. The reason is, artificial intelligence help improves user experience, and that’s the ultimate goal of SEO enthusiasts. You might see the discussion going on in all the Digital Marketing Institutes in Bangalore. Both the words are so broad that it would be inappropriate to talk about them so soon. Let’s get a deeper understanding of “How does artificial intelligence change the digital marketing landscape?

* How is AI Benefitting To Digital Marketing Life:

A digital marketer’s life is all about analyzing what visitors will be pleased with. Understanding such a large number of people’s interests is no easy task. AI has offered a variety of better-analyzing tools than humans.
We have become more reliant on artificial technologies, from artificial organs to human-treating robots. Already adapting to artificial intelligence has enhanced and accelerated the digital life. The AI technology provides better insights, and thus allows to plan better.’ AI-powered ads can reduce expenses up to 37 percent according to estimates.

  * AI-will-play-Major-Roles-in-Digital-Marketing:

Issues related to artificial intelligence have always surpassed human efforts, and so will AI. Artificial intelligence will cover a wide spectrum of jobs that were previously reserved for humans. It will also help in the measurement of results otherwise impossible.

Let’s see what artificial intelligence can do for digital marketers and digital marketing field.

  * It Can Improve Consumer Experience:

AI allows customers to digitally test out the goods. They can see for example how a dress looks at them. Would apps like “Dear Google,” voice recognition make searching for their products simple for customers? And that would have a direct impact on the digital marketing sector.

  * AI Can Predict Consumer Behavior:

AI helps to collect data from the entire internet so you can analyze what your clients want. Customers are just that anonymous. With only those who are visiting your profile, you cannot study the whole audience. AI makes it easy to see how customers are behaving to something specific.

  * Better Customer Support:

As a person, calling customer care and asking them to appoint an executive was so frustrating. We weren’t available at times and at other times all the executives were busy. AI has offered chatbots that can give instant solutions to little queries of customers. You can learn more about that in Bangalore’s Digital Marketing Classes at Learn Digital Academy.

  * Reduced Advertisement Costs:

When you have to pay without getting results, it hurts. You know it wasn’t a successful campaign but you can’t keep the pay. Now, you can measure the results with artificial intelligence, and only pay when they succeed.

  * Smart Trend Analyses:

The world has always been a lover of trends, and therefore a digital marketer needs to be aware of all the latest trends. You can not predict it yourself, but surely AI can do it for you. The AI-powered tools are able to analyze and recommend patterns so you can also develop your marketing strategy and products.

  * Easy Content Profiling:

The most important thing to examine is how consumers apply themselves to particular content. Your classroom course on digital marketing will tell you how important it is for your potential content creation.
Initially, manually evaluating the response was difficult but AI-powered software made it much faster and easier. The King, Content has his wisest minister in the form of AI.

How To Smartly Include AI-Based Tools In Your Digital Marketing Strategy?

There are thousands of AI applications with a variety of options to use them. AI will yield the best results if you know how to go with it smartly.

• Try a variety of tools and practice them
• Analyze and find out tools that are helpful for you
• Know more about the technology with the help of webinars and online information
• Experiment and create your own effective ways
• Explore the case studies of successful competitors
• Try something specifically designed for your industry
• Gain technical knowledge and indulge with AI employing industries to get the best out of it.

Conclusion: In 2020 and the years that follow, AI will have an enormous impact on SEO. We will be able to identify and identify specific search terms by using websites and applications that integrate AI, which will boost our traffic and enhance interaction. By using AI, we will be able to provide the user with targeted and personalized content, allowing companies to create engaging, dynamic landing pages.

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