SEO website ranking in Google is the process of creating organic traffic. It is about the content and the relevancy of a given keyword. SEO is the process of quality & quantity traffic from free also known as organic, editorial, or natural search results in search engines. The aim is to improve your website’s position on search engine results pages. So, the higher the website is listed on sites, the more people will see it.

Are you just getting started with SEO? Maybe you’ve heard that SEO can help your website receive more traffic and higher ranks, but you’re not sure how it works or where to start? You’ve arrived at the correct location. Continue reading to learn what every digital marketer needs to know about SEO.

Defining Search Engine Optimization (SEO)

Let’s begin with a simple question about SEO website ranking:

Firstly, what precisely is SEO? SEO stands for ‘Search Engine Optimization,’ and it is the practice of obtaining traffic from search engines’ free, organic, editorial, or natural search results. Its goal is to boost your website’s ranking on search engine results pages. Remember that the higher up on the list your website is, the more people will see it.

• Identifying relevant keywords with high search traffic potential is only one example of what successful SEO entails.
• Creating and optimising high-quality, valuable content for search engines and users

• Relevant links from high-quality websites are included.

• Taking measurements of the outcomes

Nowadays, SEO is seen as a necessary marketing activity.

SEO website ranking – Differences between paid and organic search

It’s critical to understand the differences between organic, natural search (also known as SEO) and paid search right away. There are five major distinctions:

Position

The first distinction is that paid search results display above organic results on search engine results pages, whereas organic results appear below them.

Time

Another significant distinction between sponsored and organic search is the amount of time spent on each. Paid search results are almost instantaneous, often even in minutes, whereas organic search results take weeks, months, or even years to appear. As a result, the organic search must be approached in a medium- to long-term manner.

Payment

When it comes to payment, paid search traffic is paid, as the name implies. On a cost-per-click (CPC) basis, you pay per click (PPC). That is, you are charged a price each time a user clicks on your ad. So, rather than depending on organic traffic to your website, you buy it by paying Google to show your ad when a visitor searches for your keyword. Organic search traffic is free, but it does necessitate a financial and time investment.

ROI

Paid search is actually easier to assess in terms of return on investment, or ROI. This is partly due to the fact that Google provides additional keyword data for you to collect in Google Analytics. Paid search, on the other hand, can see its ROI stagnate or fall over time. Organic search ROI is a little more difficult to quantify, but it usually improves over time. Organic search can provide a very strong return on investment in the long run. SEO website ranking will help in getting you a good ROI when done in the right way in the long run.

Share of traffic

When it comes to traffic, about 20% to 30% of searchers click on paid results, while 70% to 80% of searchers click on SEO results. As a result, the organic results receive the lion’s share of clicks.

Paid and organic searches have certain similarities.

It’s not just about the contrasts; paid and organic search has certain parallels as well:

Keyword research: Both sponsored and organic search employ a search engine, and both require a user to enter a query. As a result, you must conduct keyword research for both organic and sponsored searches.

Landing pages: Both forms of searches necessitate the creation of landing pages. The landing page must be linked to your website for SEO purposes. It might be the same landing page you use for organic search, or it can be a whole distinct standalone page of your website for paid search.

Traffic: The purpose of both sponsored and organic search is to generate traffic. Most essential, user intent is present in both sponsored and organic search traffic. That is, when someone asks Google a question or searches for information, they are in an active mentality, and as a result, they are more likely to act on the information they receive.

The three pillars of SEO

Knowing how to get your brand, website, or company found by searchers is a core skill for a digital marketer, and understanding how SEO is changing will keep you on top of your game. While SEO changes in subtle ways on a regular basis, its core principles remain constant. We can divide SEO down into three main components or pillars that you should be aware of and use on a regular basis:

Technical optimization: Technical optimization is the process of completing tasks on your site that are not linked to content but are intended to increase SEO. It frequently occurs behind the scenes.

On-page optimization: On-Page Optimization is the process of ensuring that your site’s content is relevant and provides a positive user experience. It entails using a content management system to target the appropriate keywords inside your material. WordPress, Wix, Drupal, Joomla, Magento, Shopify, and Expression Engine are all examples of content management systems.

Off-page optimization: Off-Page Optimization is the process of improving your site’s search engine rankings through activities that take place outside of the site. Backlinks, which serve to create the site’s reputation, are a big part of it.

https://www.youtube.com/watch?v=oyu0qZMZxCg&list=PLSxusJAucgDDA3jrsA3usOkxcfBR-Zmol

What are the inner workings of a search engine?

People use search engines when they have a question and want to find an answer on the internet. Search engine algorithms are computer programmes that search for hints in order to provide searchers with the exact results they need. Algorithms are used by search engines to identify websites and determine which ones to rank for a given keyword. Crawling, the discovery stage, indexing, the filing stage, and ranking, the retrieval stage, are the three stages of how search engines work.

Step 1: Crawling

Crawling is the first step. Web crawlers are sent out by search engines to find new pages and gather data about them. These web crawlers are also known as spiders’ or ‘robots.’ Their goal is to find new web pages and to examine the content of pages they’ve already visited to see whether it’s changed or updated.

Search engines crawl web pages by following previously found links. When a search engine scans your homepage, it will look for another link to follow and may follow the link to your new blog post if you have a blog post connected to your homepage.

Step 2: Indexing

Indexing is the next stage. When a search engine determines whether or not to use the content it has crawled, it is called indexing. A search engine will add a crawling web page to its index if it is judged worthy. This index is utilised in the final stage of ranking.

When a web page or piece of material is indexed, it is filed and saved in a database from which it can be retrieved at a later

time. The index contains the majority of web pages that have unique and valuable material. If a web page meets the following criteria, it may be excluded from the index:

• Its content is regarded as redundant.

• Its content is regarded as low-quality or spammy.

• It was impossible to crawl over it.

• Inbound links were missing from the page or domain.

Step 3: Ranking

The third and most critical phase, ranking, is the most important. After the crawling and indexing stages are completed, ranking can begin. Your site can be ranked once it has been crawled and indexed by a search engine.

Search engines utilise over 200 ranking signals to categorise and rank material, all of which fall under the three pillars of SEO: technical optimization, on-page optimization, and off-page optimization.

The following are some examples of SEO website ranking signals used by search engines.

Keyword presence in the title tag – Use the Synonyms in the title tags

The loading speed of webpage – Web page loading time – Whether the website is mobile-friendly and loads rapidly.

Website reputation – Websites are considered reliable for the topic being looked up.

SEO website ranking – Ordering and ranking results

Google Hummingbird is the company’s core search algorithm, and it determines how search engine results are ordered and ranked.

RankBrain is a machine-learning search engine sub-algorithm developed by Google:

• If RankBrain encounters a word or phrase it is unfamiliar with, it employs artificial intelligence to help it comprehend it by linking it to related search queries.
• It enables Google to comprehend these inquiries by transforming keywords into

well-known themes and concepts, allowing it to give better search engine results — even for unique queries.

• RankBrain promotes websites that deliver user pleasure and return the result that the user expects, rather than aiming to be the best keyword-optimised result.

Using RankBrain to its full potential

Optimizing your website for better user experience and happiness, as well as making the most of the RankBrain ranking factor, is a good SEO strategy for better SEO website ranking.

The three most effective ways to do this are:

• Prioritize Medium-tail keywords (key terms consisting of two to three words).

• Always optimize page names and descriptions for clicks so that your listing is more likely to be clicked when a user searches for your keyword. The click-through rate refers to the percentage of people who find you on Google and subsequently visit your website.
• Increase dwell time (the number of time users spend on a page) and decrease bounce rate by optimising content (the percentage of visitors who leave after only viewing one page).

Remember, Google’s top three ranking factors are:

• Links

• Content

• RankBrain

SEO website ranking – Identifying SEO goals

Setting SEO goals is an essential component of any SEO plan & SEO website ranking. Setting SEO goals – and aligning them with your entire business goals – is critical because:

• Inviting key stakeholders to join in.

• They assist you in developing your SEO strategy.

• Helps in making certain that meets objectives.

SEO website ranking – What should you measure?

SEO website ranking Setting objectives may appear to be a time-consuming chore, but assessing them can help you make long-term development with your SEO. So, what kinds of items should you keep track of?

Consider the following measurements:

• Keywords

• Traffic

• Market share

• Brand awareness

• Lead generation

• Reputation

• E-commerce

SEO website ranking – SEO objectives examples

Here are three examples of SEO objectives that you can use as a starting point for creating goals for your own company or website:

“Within nine months, move 50% of our top 20 keywords to the first page of Google.” This goal is all about keyword ranking.

“In the coming fiscal year, increase our SEO market share from 3% to 5%.” This goal focuses on increasing market share.

“Increase organic traffic by 20% year over year in the third quarter and 25% in the fourth quarter.” The goal of this goal is to increase organic website traffic.

SEO website ranking – Setting goals for various sorts of businesses

Depending on whether your company is transactional or informational, your goals will be different.

If you run a transactional firm with an e-commerce component, you’ll want to focus your goals on tracking sales and lead conversions. If you’re running a non-eCommerce commercial site, though, you should concentrate on lead creation.

Similarly, If you run an informative business, you’re more likely to set goals centred on brand awareness or website traffic. Finally, keep in mind that SEO is never complete, even if you have fully implemented your SEO strategy. When it comes to SEO, you may need to switch strategies in the middle of the game, play a long game, and wait for the final outcomes. However, with a good SEO foundation in place – and a little patience – the benefits of your SEO strategy should become obvious, resulting in a better client experience and more conversions for your company.

SEO website ranking – Conclusion:

Learn Digital Academy is a one-stop-shop specializing in providing top-notch marketing certification courses and Digital marketing training in Bangalore to marketers across the globe. The institute has set up a platform that facilitates the dissemination of knowledge related to digital media marketing, with an eye on infusing some innovative thinking in their business strategies. It offers training for various industry programs that covers aspects like SEO, SMM, PPC, Content Writing, and Video Marketing.

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Google is a very powerful search engine. It is the world’s most popular search engine and it has a lot of power in ranking factors. But to become a top result in any of the SERP types of websites, you need to have some of the Google SEO factors that are considered important.

Some factors such as the website content, the page content, its structure, its links, and the use of the right keywords in the meta descriptions, descriptions, etc. are considered to be important in Google SEO. Let us examine these factors from the viewpoint of SEO practitioners.

The Google SEO Factors

Google has a very good algorithm for its SEO. The website owner also needs to have good content, a good page, and a good structure. If the website has good quality content, it will be ranked high in the SERPs. The structure of the page is very important for SEO. When we think about page content optimization, we talk mainly about the content of the pages which is considered as the main factor for the Google rankings. The meta description is also an important factor for Google rankings because it determines the organic results. Websites need to optimize their meta descriptions a lot. It contains important information for website visitors. The links from the websites are also important because they can contribute to organic traffic. The use of the right keywords is also important for Google SEO because it helps the website to get higher rankings.

The page content and website content need to be optimized very carefully. The most important method is to use the right words in the content. The words in the content need not be very long. The right words are those that are used frequently. The language should be simple and it should be easy to understand.

The text should be short and it can be written using the right language. Inappropriate words or grammar in the text also leads to errors which in turn decrease the rankings of the website. One more thing to keep in mind is that the optimized page content should not be too long. If we write a long text, it would slow down the loading of the webpage. This can increase the loading time of the web page. So, it is better to write a very short text.

So, one of the best ways to ensure that we are making full use of the content is by improving the search engine optimization (SEO) efforts. This BLOG will mainly focus on how to produce better SEO in 2021 and rank higher on Google in detail.

The Google SEO Factors:

1.   High-Quality Content

As we all know that content is king. And within the case of Google ranking factors, it is undoubtedly the king. If you create content that is unique, fresh, then Google will rank it higher on SERPs. If your content is not unique, then we can’t expect a higher ranking in google. Below points are the key factors for quality content that are required for Google ranking to rank your website in Google.

• Original, Unique, and Valuable Content
  • Up to Date and Fresh Content
  • Content-Length
  • Content Structure and Organization

2.   Backlinks

After content, the second most significant Google ranking factor is backlinks.

They are a crucial part of Google’s ranking algorithm and it is how Google

crawler finds your website for indexing. As we know, content and backlinks go hand in hand, as webpages without any backlinks hardly get any organic traffic. Backlinks or inbound links are crucial for your site’s SEO as they are like a vote of confidence for your website. Google adds all those votes together and checks if your website deserves to rank within the top 10 results.

3.   Search Intent

Another crucial ranking factor for Google is to relate with the search intent of the content. Search intent is essentially what a user is searching for. Every keyword is different on Google and you need to know the need or importance behind that search query.

For example, if someone searches for the Best SEO Training institute in Bangalore, you’ll notice that the results consist of details of the top Institutes or Training Centres or online courses, tips and tricks along with videos to improve SEO.

Another example is that, if you search the keyword, Learn digital, you’ll notice that the results consist of addresses and reviews of the Institute we entered.

So, if you were to make content on either of the topics, it is essential to correlate with the search intent and create the proper form of content. Now, search intent could vary supported content format and magnificence. For example, in some cases, Google will display only videos and infographics within the top results.

4.   Website Loading Speed

Among different Google ranking factors, another factor we must target is our page speeds. That’s because starting May 2021, Google will make website loading speed part of its Core Web Vitals.

These are a collection of things that Google considers are important for user experience on your site. it’ll examine the speed, responsiveness, and the way quickly different elements like fonts and pictures load.

Now the main goal here is to concentrate on how briskly a page loads for your users. Google wants your website to load quickly and supply an excellent user experience for your audience.

5.   Keyword Optimization

Other than creating content and getting backlinks, the foremost obvious ranking factor is the use of keywords on the website. Keywords are the

search terms users use to appear up things on Google. So, it is very important that your website must contain the keywords your audience is attempting to

find. That way, Google can remark your page in its search results. To ensure that your website is keyword optimized, here are a few important things:

• Title Tags – Include target keyword at the beginning of the posts SEO title tags.
  • Meta Description – Write irresistible meta descriptions and add the required focus keyword, so that the users will know what the page is about and clicks on it.
  • Image Alt Text – As we know Google cannot read images, we have to add the keywords within the image alt text section to inform what the visual is all about.
  • Anchor Text – Google will use anchor text to search out what’s the page

is all about, so we have to use the keywords for anchor text while linking the pages.

• Use of LSI (latent semantic indexing) Keywords – By including this keyword on our page, we are helping Google to check out what the content is about.
  • Adding Keyword in URL – Another keyword optimization practice is to incorporate the keyword within the URL of the post.

6.   Mobile Friendliness

Other than speed, another important thing to notice is whether the site is mobile-friendly or not.

Google has gone mobile-first which means Google will now use the website’s mobile version for indexing and ranking. Previously, Google would use the desktop because it was the primary version for indexing. But with more mobile internet users within the world, it’s no surprise that Google has made this new change. So, if you want to spice up the rankings, then the most effective way is to create the website in mobile-friendly mode.

7.   Website Security

Along with website architecture, the site’s security is now a key Google ranking factor. This is when you need to ensure that the site is on HTTPS, as it encrypts the information between the website and the user’s browser.

8.   User Experience

Lastly, another Google ranking factor is the overall user experience of the website. There are generally a lot of things that contribute towards a good user experience.

How does Google usually measure this?

It uses an artificial intelligence program called RankBrain, which includes other ranking signals like:

• CTR (click-through-rate) – It means the percentage of clicks that a user clicks on a webpage. CTR is usually measured as a percentage of the number of clicks on the webpage divided by the number that the user clicks. By improving this, we can boost our rankings.

• Bounce Rate – High bounce rate isn’t good for a site. If high number of individuals click on a particular site and then hit the back button without interacting with that website, then Google will think that the page is not relevant and won’t rank it.

• Dwell Time – The higher the dwell time, the better it is. This checks how long a visitor stays on the site after coming from the top search results.

While these are just a few important ranking signals Google’s RankBrain uses, there are many more. But since most of them are speculations at this stage, I won’t get into them here. But the key thing to remember is that they are all pretty much interrelated.

Google RankBrain is a very complex algorithm that is designed to use all these signals and make a prediction for the user. It also uses a variety of other data to understand a user and their preferences. The only way to know whether Google RankBrain will work for you or not is to test it. This blog has covered some of the best techniques to test the algorithm and get a sense of how it works. To sum it up, RankBrain works based on the idea of understanding user behavior and matching it to content. If you are a regular user of a website, you will probably get a good sense of what content is relevant to you. If not, you can still use these techniques to figure out where your interests lie and build a custom plan.

The best way to test RankBrain for yourself is to use the Google Search Console. Google Search Console is a tool that allows you to test your search results against the Google algorithm. You can also use it to analyze the performance of your website. I have tested the Google Rank Brain tool and found it to be a very useful tool that I use every day.

If you are looking for a tool to analyze your website, I recommend you use the Google Search console. Also, I have used the Google Ranking Insights tool to help me analyze content. You can use it as a tool for content analysis or see how your website is performing. I am not an expert on the topic, so I can’t give you a definitive answer on whether Google’s RankBrain algorithm Is working for you. But you can use these tools to get a feel for how it is working and what you can do to make it work for your website or the site’s keywords. Also, you should use these to see if you are getting good results for your keywords in search results. The tool can show you how competitive your keywords are in the SERP.

You can see how many times your keywords appear in the search results and how many pages they appear on. You will also see how often they appear in search result snippets.

Do you know where to place your keywords in your blog post to improve your ranking on search engines? This blog post explains where to put keywords in your blog posts for SEO.

When we create a post, it is important that we use SEO keywords in our content so that our audience and search engines like Google can quickly understand what our content is about

What Are SEO Keywords?

SEO Keywords are words or phrases that best describe what our content is about. When people are searching for products or information on search engines, they will tend to use specific words or phrases to find an answer to their questions. These words that people enter into search engines are called “search queries“.

While analyzing our content, search engines will put a higher importance on some parts of our post. Therefore, by placing our keywords into those specific places, it will help search engines better understand the topic of our content, and with that our content can appear higher on search engine result pages (SERP) for the correct search queries. With a higher SERP ranking, ensure that users can find our posts easily which will increase your organic website traffic.

Where To Put Keywords On My Website?

It is essential to know how to choose the best phrases and keywords for our post to make your site number one on SERP. We need to understand the intent of our users to attract the

right traffic, and we need to choose keywords that people are actually searching for. Doing keyword research and targeting long-tail keywords can help you with this. You can use a keyword tool like keyword sheeter, Keyword io, uber suggest to conduct our keyword research.

These are several places where we can place our keywords for SEO:

1. Headings and Content
2. File Names And Alt Text
3. Title Tag
4. URL
5. Meta Description
6. Link Text

1. Headings and Content

First on the list is the body of your content. It can be tricky, but try using your keywords in the most natural way. Instead of stuffing your focus keyword into every sentence, use some synonyms as well as LSI keywords.

Headings

Headings and subheadings are <h1>, <h2>, and <h3> Html tags. These are the section titles that the user sees on the page. Do not ignore your <h1> and <h2> tags and make sure to implement your keywords into these titles naturally. These titles help Google identify what the content is about in each section. Generally, make sure to use your focus keyword in your <h1>, as well as in some subheadings.

Content

The next place is your content. Having main keywords throughout your content sends search engines a signal that these keywords are related to your topic. Besides your main keyword, try to incorporate synonyms and LSI keywords, and create a natural flow for your readers.

While you want to optimize your content for search engines, your main focus should always be on your readers. Using keywords will help search engines to index your content higher on SERPs, but if your post doesn’t provide high-quality content that your readers find interesting, all your SEO keywords are useless. Search engines will quickly notice that users are unsatisfied with your content, and will then degrade your ranking.

Related Article: Importance of Orignal Content in SEO

Also remember, if too many identical keywords keep appearing in your content, Google might penalize your blog for keyword stuffing. The same goes for headings! So, as already mentioned, try to keep a close eye on your keyword density.

‘Keyword density is the percentage of times a keyword or phrase appears in comparison to the overall number of words on the page. The optimal keyword density ranges from 0.5% to 2.5%, so make sure to stay below the limit.

2.     Image File Names And Alt Text

Image alt texts are a minor search ranking factor, but they still hold value. If you think about it, how many times have you ended up landing on a website due to an image you found? That said, images alone have the strength to bring people to your website, which is why you should optimize your images with keywords. People are always interested in great images and infographics, so make sure that people can find your images easier by using the right alt text.

Check out these two examples below:

<img src=”IMG4302.png” alt=”photo”>

<img src=”vinylrecords.png” alt=”vinyl records in a drawer”>

The alt text of images is for search engines to know what the image is about, it can also be important for your readers. When pictures can’t be loaded due to internet speed problems, alt texts can tell the user what the image is supposed to show. Also, the alt text is very important for users with visual impairment.

3.     Title Tag

The importance of titles cannot be stressed enough because it is the first thing your readers see. To optimize your title tags for SEO, make sure to include your main keyword to let search engines and users know what your post is about. As an example, in the screenshot below you can see that we made sure to include the keyword ‘backlink building’ in our post about backlink building methods.

In order to attract traffic that is likely to convert (make a purchase, read your full blog post, sign up for your newsletter, or any other action that you count as a conversion/goal), make use of long-tail keywords in your title tag. While titles that use long-tail keywords are rather specific and therefore might not have a big impact on your website traffic, they attract the right users that are looking exactly for the information or product you’re offering. The most effective placement of keywords on the title page is at the beginning of the title tag. Of course, you shouldn’t try to trick anyone by writing a title that has nothing to do

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with the content of your post. While such ‘clickbait titles’ might get you many clicks, your readers will be disappointed with the content and will quickly exit your website.

Instead, come up with a title that perfectly reflects the content your reader is about to read. A study conducted by backlinko suggests that title tags that include a question have a 14.1% higher CTR (Click-through- rate) than those that don’t. Hence, you could use a very specific question or answer in your title tag to grab the attention of new and returning visitors.

4.     URL

Adding keywords in your URL can make your website or blog appear more visible and credible for readers.

While URLs are not considered as an official ranking factor, it is a good idea to consider it for your users. According to a study, URLs that include a keyword have a 45% higher CTR. So, even though URLs are not an official ranking factor, they can increase the click- rate and therefore are an indirect ranking factor.

With a readable URL that includes keywords, users are aware of the content of your post, instead of guessing what random numbers and letters might mean. So, make your URL more informative and clickable, with having two to four keywords separated with dashes.

5.     Meta Description

With high competition on the first page of SERPs, the chance to improve your website’s click-through rate by optimizing your meta description. In the screenshot below, you can see how we used the keywords ‘backlinks’ and ‘backlink building’ within the meta description of our backlink building post.

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Even though adding keywords in your meta description won’t influence your rank on Google, the titles and URLs are two determining factors for people to click. Hence, meta descriptions are strong indirect ranking factors. Make sure to create descriptive and persuasive meta descriptions that make the users curious about your content.

6.     Link Text

According to a study from Moz, links are still an essential factor for the ranking of your website. When using external links, meaning that you include a link in your content to an external site, make sure to select relevant and reliable websites. You only want to link to high-quality content that adds additional and valuable information to your own content. To optimize your links for SEO, you can place your target keywords in the anchor text. The anchor text of a link is the clickable text that is either highlighted or in bold.

Keyword placement in your anchor text is important for your users and search engines to know where the link is leading to. Next to that, by analyzing the keywords in the anchor text and the content of the link’s destination, search engines can get a good understanding of what your post is about. Hence, it is important to only link to relevant content and to use relevant anchor texts.

Next to external links, you can also use internal links that contain your keywords to link to

relevant content on your website. Internal links are of course a great place to use your keywords, but they’re also great because you can introduce additional valuable information to your users while also increasing traffic on your other posts.

Don’t forget to use a variety of keywords in your anchor text. Using the same anchor text many times might result in a penalty from Google because they will perceive it as a black hat SEO link scheme.

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Conclusion

Taking the time to understand how to use keywords in blog posts will help you craft blog content that is optimized for both customers and search engines algorithm. Once you start putting these guidelines into practice regularly, integrating the right keywords in your blog posts is a skill that is sure to become second nature. If you are looking for better way to rank your website and keyword research then join our diploma course in digital marketing online or classroom.

Google usually uses 200 plus ranking factors to rank content on top of SERP so that the user gets the most relevant and good results for the queries that he is looking to

Well ranking your content is not so difficult as it looks well organized and good content can rank better in SERP so here are the top 11 ranking factors that google usually consider while ranking your content on top of SERP

#1. CONTENT

A user always looks for fast and easy to understand content for the queries that he is looking for so your content matters the most and google wants to show the most relevant and good content which acts as a solution for the queries that user is looking

Taking an example if a user is looking for the best smartphones to buy your you will get several listing blogs your content must be in such a format which should attract the user to buy the product when they read that particular blog your content must be simple and have all the details of the mobiles

E-A-T (Expertise, Authoritativeness, Trustworthiness) and Information Accuracy

Google ranks the content which is having rich factual information and is true your content must be such that it gives solution for the user queries that he is looking for your content must be aligned in such form that it is readable and clear and has rich information

#2. Backlinks for the website Google takes into consideration that how many strong quality backlinks that website is having digital marketing SEO executives usually try to get good quality backlinks to the websites more the quality backlinks more the chances of ranking your website on top of SERPs and ranking for the top keywords if you see most of the top websites are having good quality backlinks that help them to rank better so you must work on SEO of the websites and get quality backlinks to your website.

#3. Freshness

The freshness of the content is also considered as the factor by google to rank your content on some queries on SERP. a user always look for the fresh and updated content

Taking an example if you search for queries like news on the stock market you will get very fresh and updated news about the stock prices

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People are always looking for current news that is going on right now and are not interested in the old and outdated news or content

Taking another example if we search for new smartphones you will get the content relating to the new mobiles that are released this year and people will not be interested in any old models which were released in 2019 or 2018 as technology are going faster people will also go for updated news and not dwell backward

So you must always update your content according to time

#4. Search intent

Search intent is of four types

• Informational
• Preferential/Commercial Investigation
• Transactional
• Navigational

Informational

As you may have guessed, searches with informational intent come from users looking for information! This could be in the form of a how-to guide, a recipe, or a definition. It’s one of the most common search intents, as users can look for answers to an infinite number of questions. That said, not all informational terms are questions. Users searching for simply “Bill Gates” are most likely looking for information about Bill Gates.

Preferential/Commercial Investigation

Before they’re ready to make a purchase, users start their commercial investigation. This is when they use search to investigate products, brands, or services further. They’re past the informational stage of their research and have narrowed their focus to a few different options. Users here are often comparing products and brands to find the best solution for them.

Transactional

Transactional searchers are looking to make a purchase. This could be a product, service, or subscription. Either way, they have a good idea of what they’re looking for. Since the user is already in buying mode, these terms are usually branded. Users are no longer researching the product, they’re looking for a place to purchase it.

Navigational

These searchers are looking to navigate to a specific website, and it’s often easier to run a quick search in Google than to type out the URL. The user could also be unsure of the exact URL or looking for a specific page, e.g. a login page. As such, these searches tend to be brand or website names and can include additional specifications to help users find an exact page.

#5.Authority of the website

This ranking factor goes way beyond backlinks of the websites google says that the websites which focus on one topic have a higher authority over the website well if you look for the websites that are focused on one particular topic area will have more number internal links which direct us to similar topics of their sites

Taking an example if I search how to bake a cake I will get several websites that are mainly focused on this topic areas pop up on top of SERP than other websites

Internal links will not only increase the authority of your website but also help google to know better about your site and on which area you are focused is on.

#6. Content depth

Depth is about talking about the topic that searcher wants and expects to see

For example, if we search for the best watches we can know that we have to create a listing blog and talk about a common topic that all the blogs are focusing on if you look at these blogs you will see similar topics that they are talking about

This is not that you are copying or limiting your creativity but it’s that what the searcher wants to see well google job is to give the most relevant results for the queries that the searcher is looking for its most of what the user wants to see

Related Article: Importance of AMP in SEO

To build the relevant content you can look at the people asked for and related searches to build the content around it and try to rank top in SERP

#7. Page speed

Page speed is known ranking factor since 2010 every business websites try to improve its page speed within a fraction of a second but this doesn’t affect much as google says it affects only some part of search queries but coming to the bottom line you must work on your page speed so that people don’t bounce from your site you must improve your site speed and work on loading your page quickly

Most important is that if a searcher does not wait to look at the content he will not buy anything or read your content long time

#8. Using HTTPS protocols

Google in 2014 announced HTTPS as a very lightweight signal affecting fewer than one percent of global queries this doesn’t affect much for ranking factor but if you are still using insecure HTTP protocol then you must change immediately

Every people nowadays look for secure websites and are very particular about it and now google also gives the warning about the site is un-secure so using HTTPS protocol will help you gain trust in your website and reduce the bounce rate

#9.User experience Google wants to rank content that gives a positive experience to users google believe that if visitors are getting positive results they will use it regularly so you must work on retaining the visitors for a long time engaging them on your website to create content on such a basis that it’s easy to read and rich information in your content and go easy on the ads and pop-ups so that it’s not disturbing the user and increase the bounce basically create the content that user wants and build the content that resolves the visitor’s queries.

In the event you have duplicate content on pages, a canonical tag (also known as rel=canonical) will tell Google which page you want to show up in search results. A canonical tag is also helpful because it influences other SEO ranking factors, like syndicated content.

#10. Rankbrains

The important Google ranking signal is RankBrain, which aims to provide the most relevant and useful results by better understanding the user intent behind a search query. RankBrain uses machine learning to understand complex searches and their relatedness to particular topics while taking into account how the user behaves towards the exact set of search results. So, search results that have more success with users get rewarded with higher rankings.

#11. Core web vitals

Google Core Web Vitals are the latest user-centered ranking factors introduced by Google in 2020. They’re launched to help search robots assess pages to experience more accurately and improve search usability.

These metrics go beyond loading speed and page responsiveness and dig deep into

user experience trying to improve how fast the page loads and how soon can users interact with it.

Although there are still lots of unanswered questions around Core Web Vitals, one thing is for sure: User-experience is the future of SEO.

Conclusion Well ranking your content is not so difficult it’s proving to Google that your content is best for a particular query keeping all the ranking factors above we can say that we must build the content what the user wants to see and follow the guidelines to rank your content in top in SERP if you want to learn how to rank your content in-depth check out our digital marketing course from Learn Digital Academy.

INTRODUCTION:

In digital marketing, the website plays a very important role because to know about any business they need to have a website that gives all the information of their business to attract people.

On the website, they can deliver information through articles, images or video

In the present digital world, everyone searches for one or the other business online and get to know about it.

Since a lot of businesses or running online websites, they need to use fast and responsive webpage to keep customer engagement or bring traffic to the website if not the customer will simply shift to another website.

To make customers not shift from our website to competitor website we need make our website access friendly and it can run on any device

Here are few tips for digital marketing and SEO friendly website

1. Digital marketing tips
2. Combine SEO and Content Marketing
3. Have a Visible Presence Social Media Platforms
4. Optimize Your Website for Mobile-First Browsing
5. Use the Right Tools
6. Be Awesome at Design
7. Create an Email List
8. Spend on Digital Advertising
9. Use Infographics
10. Closely Watch Your Analytics
11. Integrate Strategies and Campaigns Across Channels

1.Combine SEO and Content Marketing

SEO is accustomed be the operation of cryptography. Today, most of the metrics enclosed in Google’s formula have to be compelled to do with content and therefore the engagement you win through the distribution of nice content. mistreatment varied styles of content (visual, text, video, infographics, audio, etc) will far better than employing a single form of content.

More content – As a lot of businesses embrace content selling, competition continues to urge harder. Everything you are doing online is submerged in noise and knowledge overload. If it’s SEO several businesses do it. If it’s posting sensible and original content, several do it. So, to beat them, you wish to publish higher and a lot of content. in keeping with HubSpot knowledge, commercial enterprise a minimum of once per week is vital for ROI and ROI drops pretty sharply after you publish less often. However, it’s not regarding amount or quality, however a perfect mixture of each.

Related Article:  How to Build a Mobile Friendly Website

Valuable content – Content ought to be diverting, informative, or build the reader feel one thing. Valuable content encourages subscription to your email, sharing, comments, and alternative actions that contribute to ROI.

Original content – Content may be audio, video or text however after you plan to use one or all of those digital content, guarantee it’s sensible and original. If you can’t produce distinctive, compelling and sensible content by yourself, you’ll be able to hire a skilled Digital marketing to form content for your website and social media platforms. this is often wherever you may like a robust content selling arrangement like ne’er before.

1. Appropriate content – As you’ll be able to see from this infographic from Occam’s Razor, you wish to supply content that’s right for every stage within the conversion method (and your metrics have to be compelled to match your goal with every bit of content).

In addition to sharing your own content, you must share content created by alternative nice companies/ specialists. several specialists suggest you share 20% of your promotional content and 80% of alternative valuable content you discover.

2. Have a Visible Presence Social Media Platforms

Being seen online is that the key to success for each business, particularly in today’s world wherever most businesses have gone digital. For this reason, you would like to create your online presence on social media networks of connection. Note that their area unit has lots of social networks offered however you would like to spot wherever your customers pay most of their time and target them there. choose people who area unit relevant to your business and prospects and build your online presence.

3. Optimize Your Website for Mobile-First Browsing

           To ensure your content is mobile-friendly, your website and social media networks square measure accessible on desktops and mobile devices. Customers square measure presently exploit smartphones and tablets to access the net. So, it’s crucial to create your website and content accessible to users on all screen sizes

4. Use the Right Tools

     Digital promoting is associate with uniting of various methods geared toward an overplus of channels, like SEO, PPC, social media, and so on. so as to make sure that you simply have associate integrated promoting combine, you wish the correct digital promoting tools to assist you to run effective campaigns. You furthermore may get to develop experience in victimisation them and applying the insights within the right context.

5. Be Awesome at Design

Design underpins a lot of what makes digital selling successful. whether or not you’re coming up with an internet site, a landing page or making a picture for your website, ad, or infographic, you wish to possess smart style skills. Not all people square measure whiz children once it involves style, however, there square measure some tools to assist.

Canva – could be a great tool for making social media pictures whether or not you wish them for your profile or as pictures to incorporate in posts. One side of Canva I actually like is that the templates that facilitate style nice trying pictures though you recognize nothing regarding layout or what fonts go along. They’re perpetually adding new pictures and tools, like infographic templates, to assist you out.

6. Create an Email List

This should be done from the start of your business. If you’re in the startup section, you would like to form an Associate in Nursing email list once coming up with it. guarantee to collect 

Similar Article: How to Make Your Website Mobile Friendly

people’s emails wherever you’ll be causing them any updates and progress of your business. Send them helpful info however avoid spamming them.

7. Spend on Digital Advertising

Online advertising, as well as PPC (pay per click) campaigns like Google Ads, Bing Ads, social media advertising on platforms like Facebook, Instagram, LinkedIn, and Twitter, and mobile ads square measure nice to support digital promoting success.

8.Use Infographics

People love infographics as a result of they’re engaging. Note that our brains will method footage should faster than text. an image is price m words, and other people can share them additional typically than texts.

9. Closely Watch Your Analytics

The opposite finish from power is analytics, however that’s precisely the combination would like for digital marketing success. Google Analytics is ideal for understanding vital parts of your web site and the way guests navigate through it. If you’re attempting to be told the way to gain insights from Google Analytics, you’ll use the Google information Studio to convey it a take a look at drive exploitation information from Google’s e-commerce web site.

For analytics outside of Google Analytics, variety of nice tools exist. you’ll use individual analytics from every social network (ie. Facebook, Pinterest, etc), you’ll bring all of them to at least one place by employing a dashboard program like Cognos (from IBM), otherwise you pays for a a lot of powerful tool to achieve a lot of insights.

10.Integrate Strategies and Campaigns Across Channels

Integrating across these ways is very difficult, particularly during a larger firm wherever totally {different|completely different}|completely different}|completely different} groups might manage different platforms or wherever different ad agencies handle different aspects of promoting, like content promoting, paid, and social. But, integrate you want to to attain true digital promoting success.

A big a part of conversion is frequency and unless efforts square measure coordinated, you lose out on frequency.

Let’s quote however you move group action across these ways that contribute to digital promoting success.

Strategic designing

The first step in integration is to possess a strategic set up. Don’t have one, here’s a link to making a digital promoting set up.

Coordination

 comes from strategic components like electronic communication, however even components like mission ANd goals facilitate integrate efforts by making an umbrella below that groups produce posts, infographics, and also the metrics accustomed assess them.

Creative conferences

Bringing everybody along is vital. everybody ought to have time to share components they’re engaged on and obtain input from the cluster concerning ways in which to increase a selected effort across multiple platforms and inventive efforts.

Having a method guide may be a should. within the vogue guide, list the colour palette, fonts, and approved variations thus there’s consistency across your promoting efforts (including ancient advertising). Copies of assorted sizes and kinds of logos, pictures of the leadership team, and alternative graphic components could also be a part of the fashion guide.

A plan

There has to be a degree person to blame of digital promoting success which person is vital to coordinative efforts across groups. Some organizations have AN approval method wherever the highest person should approve everything before it goes live. I’m not a giant fan of this approach as a result of it will slow the method down and, in contrast to ancient advertising, digital media may be a fast-flowing watercourse wherever fitting a dam causes the flow to duplicate and permits accumulation of tons of jetsam and jetsam, that is each pungent and additional jams the pipeline.

A better strategy is to use a digital master calendar or another device, like AN app, to permit everybody to post what they’re engaged on, the assets they arrange to use, and once the inventive effort can go live. But, it’s not enough to post plans, however everybody ought to be needed to see this master calendar daily to check wherever their plans match into those already within the works.

For instance, reusing a graphic created by another team not solely saves time and cash, it creates a visible that helps customers (customers and potential customers) associate the 2 efforts–and will increase frequency.

Tips to  make SEO friendly website

1. Artificial Intelligence 

2. Voice Search 

3. Mobile-Friendliness Will Impact Search Rankings

4. Content which Fulfills the Google Principle Will Rank Higher

5. Long-Form Content Help Improve SERPs

6. Featured Snippets 

7. Predictive Search Improve

8. An Effective SEO Strategy with Video

9. Image Optimization

10. More Importance Placed on Related Keywords

11. Local Search Listings 

12. Data and Analytics 

Artificial Intelligence:

Artificial intelligence (AI) is ever-changing however folks move with on-line content. Google’s AI rule is very price noting. undraped a number of years back, the rule — known as RankBrain — plays a vital role in Google’s ranking factors for computer program results pages (SERPs) results.

 Voice Search:

Thanks to innovations like Google Assistant, Apple’s Siri, and Amazon’s Alexa, voice search technology has return a protracted means. As technology has gotten higher, it’s conjointly gotten additional common. In fact, the share of households foretold to have a sensible speaker by 2022 is 55%.

Mobile-Friendliness:

Google unrolled mobile-first compartmentalisation, which means the program appearance primarily at the mobile version of a web site, considering this the “primary” version rather than the desktop version. this variation is smart, provided that nearly 73% of web users can access the web alone via mobile devices by 2025. Check however effective your mobile web site is with Google’s free mobile-friendly check. Next, take a peek at the “mobile usability” report in Google Search Console.

 Content:

Google has reiterated that content quality is important for ranking success. however simply what will “quality” mean to Google? consult with the EAT principle: experience, authoritativeness, and trustiness. These factors facilitate confirm if a webpage has helpful quality content. This principle is particularly relevant in business niches that fall into the “your cash, your life” (YMYL)

label, like health care and finance.

Long-Form Content Help Improve SERPs:-

According to our State of Content selling Report, long reads of 3,000-plus words get thrice a lot of traffic and 4 times a lot of shares. They conjointly attain 3.5 times a lot of backlinks than articles of the common length of 901 to 1,200 words. begin specializing in long-form content to realize higher search rankings. That said, your content should maintain quality. The aim is to produce users with shareable info that keeps them engaged.

Featured Snippets:-

                Don’t panic. You won’t got to generate long content solely if you wish to climb the Google rankings. Featured snippets, that were unrolled in 2017, area unit a kind of crosscut to gaining prominence in Google- and they’re terribly temporary. Sometimes, after you sort one thing into Google, you will notice a box at the highest of the SERPs, higher than the particular results.

Predictive Search Improve:-

                     Google Discover was launched in 2017, unleashing a replacement quite search – one that doesn’t even need a user question. Discover is another one amongst Google’s AI-driven tools. The content recommendation tool identifies user behavioural patterns over time and step by step learns these habits. With this data, Discover will determine the foremost correct content presumably to interest the user.

An Effective SEO Strategy with Video:-

                              Online video looks to be the means forward. YouTube has quite one billion users. If you aren’t making video content, now’s the time to urge started. Not convinced? Here’s food for thought: consistent with Cisco, video is projected to surpass all different content forms in terms of consumption.

How are you able to optimize that video content, though? confirm to optimize your video channel name and outline. the outline shouldn’t simply be full of keywords however give a easy summary of what your channel is regarding.

Image Optimization:-

             Visual image search has evolved drastically. It wont to be that folks may simply verify pictures. within the future, folks are able to use pictures to buy merchandise, get info, and more. Google has long insisted on the right marking and improvement of pictures, therefore it is smart that this is often a part of their long set up.

Related Keywords:-

SEO professionals wont to specialize in primary keywords as if that they had blinders on. Now, we all know secondary keywords square measure even as vital. linguistics search and intent optimisation can gain additional prominence within the future. Google isn’t simply staring at strings of words any longer. It’s analyzing question context and making an attempt to make out a user’s search intent, that means that the a lot of relevant info provided – via logically connected primary and secondary keywords the higher.

 Local Search Listings:-

When individuals think about the web, they usually think about its international nature. the very fact is, the majority use search engines to seek out localized product and services. they could be trying to find a neighbourhood edifice, for instance. native SEO is vital -and it’s evolving. This evolution is partly attributable to the increase of zero-click searches – that some SEO marketers area unit soundtrack the new traditional.

Data and Analytics:

Data science skill helps you to perceive consumers, visualize campaigns, and make targeted messages. Analytics will assist you verify that URLs have gotten crawled, establish referral sources, check page loading times, indexing, redirects, response errors, bounce rates, and more. you’ll conjointly use knowledge science to spot pages that you simply don’t wish crawlers classification and pinpoint uncommon traffic sources, like potential spam sites (which can hurt your EAT credibility).

Conclusion:

Learn Digital Academy is one of the best Digital Marketing institute in Bangalore. Providing the best Digital marketing course in Bangalore.

Is your website’s organic traffic slowing down?

Is your keyword ranking plummeting?

You might be a victim of cannibalization and it needs to be fixed immediately. Cannibalization can cause websites to compete against themselves.

What is Cannibalization?

Cannibalization is an error that occurs when duplicate resources or content target the same purpose. It also happens when multiple pages on your website are trying to rank for the same keyword. Cannibalisation pulls the visitors in different directions and doesn’t guide them towards a goal. As a result, visitors leave the site and your organic traffic decreases.

Cannibalization can occur with keywords, SEO, social media, and sales. An example of market cannibalization is when a business launches a new product and experiences a dip in the sales of their old product. The worst case scenario is when the old products get phased out. Most of the time, it’s intentional and can be fixed easily.

In digital marketing, cannibalisation is when the keyword rankings go down despite doing the best you can. It also happens when your social media is pulling traffic away from you website when it should be doing the opposite. When social media became a popular tool for marketing, marketers linked to their social media profile on their websites. This mostly proved no use in a business strategy. It’s more likely that the traffic was directed backwards. This Digital marketing agency in Bangalore can ensure that this doesn’t happen.

Also read: What are SEO Keywords?

If you’re facing this problem as well, panic not! We will show you how to identify and how to fix cannibalization.

Causes for Cannibalisation

1. Several web pages are targeting the same keywords or phrases. Instead, creating a long-form content that targets similar keywords will help keep cannibalization at bay.
2. Improper internal linking. Using the same keywords to link to different pages is one of the ways to botch up the website.
3. Repetitive topics. If the blogs or articles on your website are similar and the topics repeat multiple times, then it’s bound to compete against each other and cannibalize.
4. Changing search intent – with the search engine algorithm changing constantly, it’s important to keep a look out for the search intent of the focused keywords and optimise it according to search engine ranking factors and needs.
5. Your website is focused on too many topics fighting for attention. Banner ads and CTA buttons all over the page can cause users to displace attention in the wrong place, confuse them and make them leave the site.
6. Indexing unnecessary pages on your website. Hiring a digital marketing company can help you solve the problem of cannibalisation and ensure that your keywords and traffic are in place.

How to Identify Cannibalization?

A great website has pages that concentrate only on specific topics. The sitemap is designed with visitors and keyphrases in mind. If you don’t select specific phrases, or if you target more than one phrase per page, you’re diminishing your relevance. It’s better to rank on page one for one particular phrase than to rank on page two for several phrases. Your site may be eating away at its own search traffic without your knowledge.

There are different types of cannibalization and you can identify each of them using the tools mentioned further in this blog.

Identifying keyword Cannibalisation

The first step is to find if more than one internal pages are competing for the same keywords. Enter a keyword from your website in the search widget and see if multiple URLs show up will appear for that particular keyword.

Another way is by using the SITE command. Enter “site: yourwebsite.com + keyword” on Google and hit enter. You will see all the content with that keyword. You will get a result of all the URLs of your domain that are indexed and have the quoted keyword in common and fighting each other for a place in the same search.

Also read: Search Marketing Strategies

You can also find what needs fixing using the tools below:

Ahrefs

Ahrefs is a popular SEO tool that lets you determine if multiple pages are ranking for the same keywords. You can export the data on an Xlsheet and analyse it. Find out which pages are subject to keyword cannibalisation and penalisation.

https://youtu.be/GIoZAx8upmY

SEMrush

SEMrush is another popular tool that lets you get a full view of your site’s cannibalization result. Just login to your account, enter your website in position checker, and add the keywords you suspect of cannibalization and under position tracking dashboard, click on cannibalization. You will then find all the keywords and keyphrases that are causing internal cannibalization.

Data studio

Cannibalization explorer in the data studio is one of the best and free tool to detect internal keyword cannibalization.

Social Media Cannibalization

Instead of driving traffic to your website, your social media profile may be pulling traffic away from it. When a visitor clicks on a social media icon, it eats away your traffic statistics. When they leave your site, they are going farther away from your products page, or your contact form or shopping cart. That is every marketer’s worst nightmare and worst mistake. You wouldn’t want that, would you?

Must read: How to Improve Your Website Rank in Google

Add the social media icons in your website only if it’s helpful for your business and contains relevant content that users can’t find on your website. A follow our page or like our page button can sometimes drive away the visitors from your website.

How to fix Cannibalization

If cannibalization on your website is left unchecked, an undesirable web page can rank higher than a desirable web page and risk your site getting penalised by Google.

A few tips to avoid cannibalization in your website – 

• Guide your visitors from social media to your website, not the other way around. Use vimeo or other video streaming tools to embed the video. Once visitors click on a youtube video, it’s unlikely that they’ll come back to your site after watching the video.
• De-optimise the content. Though you don’t always need to do this, if the content is ranking a keyword  that the other contents also are and cannibalizing it, you can de-optimise the content instead of deleting it. You can also change the internal links and request anchored inbound links to be changed.
• Use different variations of keywords keeping the search intent in mind. The search intent has to be relevant with the current trends.
• Canonicalise – A canonical tag (rel=“canonical”) is a snippet of HTML code that defines the main version for a duplicate, near-duplicate and similar pages. In other words, if you have the same or similar content available under different URLs, you can use canonical tags to specify which version is the main one and thus, should be indexed.
•  Noindex – This works best for pages that are useful to your visitors. But you want to make sure that they don’t rank in the search engines and potentially cannibalize another page.

Blog category pages usually fall into this noindex category.

• Delete – Delete pages that have low value to you or to your visitors and are cannibalizing other pages. But before deleting the page, check it for inbound links.

Every marketer must know what cannibalization is. It’s a hot topic in digital marketing, especially in the SEO world. Always keep an eye on the site for such issues as it can potentially damage your website’s performance and rankings in th SERPs.

Learn how to rank your website practically, we at Learn Digital Academy provides online and offline practical search engine optimisation course for everyone.