When AMP was first launched in 2015, it was speculated to have a big impact on SEO Ranking, mainly because it made your website load faster. Back then, it was not considered to be a big ranking factor but today, with Google’s new updates on ranking factors, AMP needs to be a priority because it helps improve your core web vitals. In 2021, Google announced that core web vitals is going to be one of the ranking factors. Google ranks fast-loading websites that are mobile-friendly higher than the ones that aren’t, and AMP can help you with that.

If you want to learn how to implement AMP and SEO, then check out Learn Digital Academy’s:   Best SEO Courses in Bangalore.

Let’s look into why AMP is important for websites and how it will affect your rankings in 2021.

What is AMP?

Accelerated Mobile Pages are an open-source HTML framework that provides an easier way to create fast-loading pages with excellent user-experience. They make the pages more engaging. Most sites just require a stripped-down copy of HTML5 page content that’s mobile optimized. The open-source of AMP is backed by WordPress, LinkedIn, Twitter, Pinterest, Bing, and Google. Google is the main code contributor and promoter, which is why people refer to it as Google AMP.

AMP prioritizes user experience by restricting ads and user interface design, limiting CSS to 75kb, Limiting JavaScript to 150KB, and clearing unnecessary things out of the critical rendering path.

Related Post: How to Make Your Website SEO Friendly

But there are more technical aspects that make the web pages instant fast.

First, AMP pages are hosted on Google’s servers. It will cache, preload, and prerender AMP content before a user clicks the link in the SERPs. When the user clicks, the content will be displayed in either of these ways –

• Google AMP Viewer – the source of the content publisher is displayed on top but the URL remains a Google domain
• Signal Exchange – The browser treats the page as your domain and signed AMP content is delivered with regular AMP.

AMP website examples

Websites that are optimized for AMP will be marked with a lightning icon on the results page and have an enhanced appearance.

AMP Benefits

AMP provides numerous benefits for your website, including a boost for SEO, less data consumption, improved user experience, server performance, free CDN, and more. If your website isn’t yet AMP-lified, you need to work on it asap because it will improve your website’s core vitals. And Google is making the core vitals a major ranking factor in 2021, which is a reason good enough to make AMP optimization one of your top priorities.

Let’s look at some of the advantages of AMP

Faster loading – AMP won’t be a ranking factor itself, but it improves speed and speed is ranking factors. Google favors websites that load within one second. This kind of speed is an important core web vital as users prefer websites that load quickly. Google gives a lot of importance to user experience and speed contributes to it. Hence, you need to implement AMP properly into your website.

A fast loading website ensures –

• Reduced bounce rate
• Increased dwell time on site
• Increased conversion rates.

Higher CTR – Sites that are optimized for AMP are shown in the Top Stories on Google SERPs. They appear on top of all other results. Users are more likely to click to click on links that appear in top stories, thus improving the Click Through Rate (CTR).

Improved user experience – Implementing AMP code can greatly improve the appearance of content on your website. That way, it ensures that any user who lands on your page will have a great experience with it, in terms of presentation, speed, usability, navigation, and more. Take a look at the image below to see the difference between a regular mobile-responsive page and an AMP-optimised page

Lower bounce rate – Visitors stay onsite with fast loading pages. According to a Google study, 53% of websites are abandoned if they are loaded within 23 seconds (source – think with google). Those who implement AMP can get two times more dwell time on the site. More dwell time means more conversion rate.

Related Article:  How to Build a Mobile Friendly Website

Increased engagement – Lightweight AMP content works well well with mobile users who have a poor internet connection. And moreover, faster loading pages keep them engaged with the content more than slower loading pages.

Increased ad views – Implementing AMP code to HTML enhances the overall usability of banners and images. So your ads are viewed more and you can increase the chances of monetizing the content.

AMP Optimization – How to do it right

If you have a WordPress site, you can easily implement AMP by using the Official AMP plugin from WordPress and Google. You can also try Weebly AMP or AMP for WP if you want to have more control over how your AMP pages look or retain analytics. If you do not have a WordPress site, here’s what you can do –

Create an AMP page template

The first step in implementing AMP for high-quality content is to create an AMP website template. For that, you need to start your AMP HTML page with <!doctype html> at the top of the page, and identify the page as AMP content by adding a lightning bolt symbol (?) in the HTML tag like this .

You should include these tags in AMP HTML documents –

1. andtags
2. insidetag
3. insidetag
4. insidetag
5. AMP boilerplate code intag

However, you cannot use HTML for all AMP pages. They are –

Google’s Accelerated Mobile Pages (AMP) are set to become more important in SEO over the coming years, and you’ll have to learn how to use them if you want your site to rank high on search engines. Don’t be left behind. if you want to learn website designing, you can join our digital marketing course that covers website designing as well.

Digital marketing is an essential stable of every business today. It’s the main nutrition that helps businesses grow into thriving ones and beat their competitors. With the advent of new technologies like Artificial Intelligence, Augmented Reality, and Virtual Reality, digital marketing can shape a company’s success in ways it was never possible before. Even social media has proven to be a powerful tool in driving intense business growth and connecting with the audience.

So, if you are looking for ways to exponentially grow your business, then you need to hire a digital marketing agency and Webi7 is the best digital marketing agency in Bangalore.

Digital marketing agencies help small businesses grow and large businesses maintain their position in the market. The services they provide help you establish a functional online presence, reach out to potential customers, increase sales and revenue, and manage your online reputation.

SEO and PPC services can help your website rank higher on the SERPs and get more leads, social media marketing services can help you with brand awareness and reaching out to a large customer base, and lead generation services can bring in more high–quality leads to your site.

Also read: The Next Big Thing in Email Marketing

With the help of these digital marketing services, your business can not only survive in this competitive world but also thrive well. If you haven’t yet taken digital marketing services, chances are, your competitors have and are performing quite well online. You’re losing out on a lot!

Today, it’s all about how well your presence is established online because the world is going digital and search engines are a big part of almost everybody’s life.

With several small businesses and startups emerging today, the digital marketing industry is booming at an impressive rate. After all, it’s one of the fastest-growing industries in India. And Bangalore being the startup capital, benefits quite a lot from the digital marketing industry. There are several digital marketing agencies helping small and Fortune 500 companies but only a few good ones can really make a difference.

Why you should choose Webi7 digital marketing agency

Webi7 digital media is not just another digital marketing agency. They are a digital partner who will strive towards achieving your business’s short-term and long-term goals using innovative strategies customized to your business needs. They are a one-stop-shop for all your digital presence needs – from web development to marketing, press release, and media and application development.

Do you have a business? Then set up your complete online presence with Webi7!

About the company

The company started in 2015 and has grown to be a team of more than 10 experts in digital marketing and web development.  Ever since its inception, the company has earned quite a reputation in the market as being the best digital marketing agency in Bangalore. They have won multiple awards like Digital consultant of the year 2019 by the CEO magazine and Creative company of the year 2020 by the CEO Story.

What sets the agency apart from the competition is that its strategies are executed after thorough research and understanding of the client’s needs, goals, niche market, customer base, and more. Their expertise in handling clients from different sectors also gives them an edge over their competitors.

The founder, Nikhil Jhunjhunwala comes from a family of business and is well-versed in all the business and marketing aspects. He applies his insights and knowledge into Webi7, which is another reason for the company’s success.

At Webi7, there is no one-method or by-the-book rule. Every strategy is tailored according to the client’s business model and they create a digital roadmap that drives result-oriented growth. And the work doesn’t end at providing results, they also strive to maintain growth and build lasting relationships with the client.

Reasons why Webi7 is the best digital marketing company 

Starts by understanding the clients thoroughly

They will analyze your market type, audience type, what kind of business goal you are looking to drive, in what area of your business you want to improve, and more.

A dynamic team of marketers, designers, and creatives

The team at Webi7 is made up of young, dynamic digital marketing nerds and creative enthusiasts who are always looking for new possibilities to do things differently.  The team consists of digital marketing experts, graphic designers, web developers, content writers, media specialists, videographers and editors, a dynamic SEO team, social media marketers, paid advertising specialists, analysts, and more. So you can avail all kinds of digital services for your online business in one place.

Customized strategies that drive result-oriented growth

Every business is different and using the same strategy won’t work on all of them. That’s why at Webi7, they look into your business goals and develop a strategy that is unique and works in sync with your business goals and objectives. Their strategies also help drive a high Return On Investment (ROI).

Constantly staying updated with the latest trends and changes in the industry

At Webi7, they do things differently. The young and energetic team at Webi7 always keeps their finger on the pulse, thus ensuring that they use the latest digital marketing strategies suitable to the modern audience.

Also read: How to Become Google Ads Expert?

The combined experience of 30+ years

The team at Webi7 consists of experienced professionals with expertise working in different sectors. This makes handling client projects easy and hassle-free. If all the years of experience of the individual person in the team are put together, the combined experience piles up to more than 50 years.

Affordable

Webi7 provides affordable digital marketing services in Bangalore without compromising on the quality. Client satisfaction is their prime priority and they aim to fulfill it at all costs.

Have enriched more than 100 websites

The agency has enriched more than 100 websites, startups, and small businesses. Together, they have enriched more than 400 businesses.

Certified search engine partner

Webi7 is a certified partner with Google, Bing, Google Analytics, and more.

Diverse services that go beyond digital marketing 

Their services range from Search Engine Optimisation (SEO), Pay Per Click (PPC), Online lead generation, social media marketing, content marketing, online press releases, Growth marketing, web development, email marketing, SMS marketing, B2B marketing, application development, and media publication They are planning to expand their services to VFX and 3D.

Strong work ethics

The strong work ethics at Webi7 has helped them maintain a strong relationship with the clients. Sincerity, integrity, and credibility lie at the very core of Webi7. With that, they always strive to exceed the client’s expectations and provide the best digital marketing services.

Going with the right choice 

There are plenty of digital marketing companies providing the same digital marketing services as others.

So how do you know which one to choose? How to choose the best digital marketing agency?

Also read: How Much does Digital Marketing Costs?

It’s important to make the right choice because your company’s growth and success are at stake. Choosing the wrong agency can not only waste your expenses but also risk your company going down in rankings and growth.

But the right agency can help your business scale new heights, beat your competitors, drive exponential growth in terms of leads, sales & revenue, build a strong, long-lasting relationship with your audience, and find new ways to connect with them. They can also help you maintain the top position in your niche market.

How to choose the best digital marketing agency

Look for customer testimonials and recognitions on their website. Google reviews matter a lot too. Most people will look at negative reviews to see if there is anything wrong with a product or if it has any bad feedback. If you find too many negative reviews, you might want to keep looking for other agencies. Do note that some reviews may have been made by fake accounts or competitors, so don’t jump to conclusions at the first negative review you see.

Then head over to the company’s website and see how it works, the presentation, kind of services they offer, age of the company, awards, and recognition, etc. The website must have detailed information about the agency – who they are, what they do, how they do, why you should choose them, portfolio, and more. If the website is thin on content and looks spammy with a lot of similar words/phrases, then you might want to go ahead with the next agency.

Now comes the consultation part. When you consult a digital marketing agency, you should ask the following questions –

• Do you have an official partnership with search engines?
• How will you work with us on a daily basis?
• Are you updated with the industry?
• On what metrics do you measure success?
• How many days will you spend on campaigns?
• How will you improve our business’s conversion rate on our website?
• Do you have experience working in our business sector?

Given Webi7’s qualification, recognition, excellence, and experience, they are the best digital marketing agency in Bangalore. They have worked for clients in industries like food, transportation, the auto sector, steel, hotels, education, travel, interior design, and many more.

So if you’re still on the lookout for the best digital marketing agency in Bangalore that offers a variety of services with expertise in multiple industries, you have come to the right place! Webi7 is here to help you enrich and grow your business like never before!

Digital marketing is the component of marketing that utilizes internet marketing and online marketing, digital technologies such as desktop, computers, mobile phones, and other digital media technologies. There are platforms to promote products and services. These developments were during the 1990s and 2000s and changed the way brands and businesses use technology for marketing.

The digital platforms became increasingly incorporated into marketing plans circular and everyday life, and as people increasingly use digital devices instead of visiting physical shops, and digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), call-back, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing that is known as digital marketing

Also read: Ultimate Benefits of Digital Marketing for Small Businesses

Gartner notes that in the context of modern business, platforms are tools that provide multiple business or technology capabilities. While there are tools to address specific functions within one business need, such as a single tool to schedule social media updates alone, platforms support multiple functions across these needs. Platforms typically enable a more extensive set of functions with APIs, integrations, and partnerships with other applications or data sources.

Now, let’s revisit the initial question. What is a digital marketing platform? A digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet.

According to Gartner, it is important to note that to classify as a platform, the solution cannot claim to support every component of digital marketing – but will rather cover functionality like media buying. performance measurement and optimization, and brand tracking. However, it may not cover other marketing efforts like SEO, SEM, Social Media.

• search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the quality and quantity of any website traffic to a website or a web page on page and of a page from search engines. optimization (SEO) targets unpaid traffic to a website (known as “natural” or “organic” results of these are the website) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image research, video research, academic research, and news research, and industry-specific vertical research engines.

SEO Services Bangalore considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or related keywords typed into a search engine, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors website from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers

• SEO

Site design improvement (SEO) is the way toward improving the quality and amount of site traffic to a site or a page from search engines. [SEO targets unpaid traffic (known as “characteristic” or “natural” results) as opposed to coordinate traffic or paid traffic. Unpaid traffic may begin from various types of searches, including picture search, video search, scholastic search, news search, and industry-explicit vertical web indexes.

As an Internet showcasing methodology, SEO thinks about how web indexes work, the PC customized calculations that direct web crawler conduct, what individuals look for, the real hunt terms or watchwords composed into web search tools, and which web search tools are favored by their focused-on crowd. Web optimization is performed in light of the fact that a site will get more guests from a web index when sites rank higher on the internet searcher results page (SERP). These guests can then conceivably be changed over into clients.

Also read: Digital Marketing Strategies 2022

Web indexes utilize complex numerical calculations to decipher which sites a client looks for. In this graph, where each air pocket speaks to a site, programs some of the time called creepy crawlies to inspect which locales connect to which different destinations, with bolts, speaking to these connections. Sites getting more inbound connections, or more grounded joints, are attempted to be more significant and what the client is looking for. In this model, since site B is the beneficiary of various inbound connections, it positions all the more profoundly in a web search. What’s more, the connections “bring through”, with the end goal that site, despite the fact that it just has one inbound connection, has an inbound connection from a profoundly mainstream site while site E doesn’t. Note: Percentages are adjusted.

• Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing it involves the promotion of any websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. search engine marketing may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings `that are paid services of search engine marketing of any website.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There is a range of Social Media Marketing Services  tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing skill. Whether you want to build a brand or grow your business, we want to help you succeed.

Digital Marketing – the Most Heard Word During these Days

Today’s increasing competition and technology with the rising utilization of the internet have transformed traditional marketing strategies for digital marketing strategies. Digital marketing acquires wide scope in the area of marketing and in the increasingly competitive market necessitate traverse business models using digital technologies which lowers the operating cost as well as elaborate business worldwide.

Today online marketing has higher opportunities for enlarging their business as customers are more pleased by doing digital transactions and digital marketing is much more satisfied than compared to traditional forms of marketing.

Digital marketing presents the product or services not only in text format but also in different ways that impress customers and provide an opportunity of comparing the product or services with that of others. So the customers are enabled to access the marketplace 24*7 at any place in the world.

As there is a dynamic change in technology the connectivity among consumers is growing day by day as a result consumer behavior is changing accordingly which necessitates the business organization to understand and analyze consumer behavior. The impact of digital marketing on consumer behavior is analyzed and how consumer behavior changes with the traditional way of marketing and digital marketing.

Related Article: Google Ranking Factors in SEO

As the world of business is moving more towards an online way of transaction the implementation of digital channels becomes a more vital part of growing sales of the organization. Digital channels improve the efforts of the organization. Digital marketing has emerged as a new way of marketing business activities.

Activities that are conducted through digital methods offer business organizations to communicate with consumers in a speedy way irrespective of global location. The digital way of marketing is mentioned to have one of the better methods to conduct business as it removes unnecessary problems and helps to communicate with consumers indirectly route. There is special attention paid to digital channels as it is an effective and efficient way of communicating. Usage of the internet and mobile market is rapidly growing in India as there is an increasing income level of the consumers it is estimated to grow millions of online users in the coming years.

The evolution and broad usage of online technology have shifted in the way society or consumers communicate with each other in their day to day life or in their professional life. Consumer behavior in online shopping is growing the center of focus of marketing research. In specific, the behavior of consumers in digital marketing from selection to post-purchase evaluation has become a considerable focus of the research in the area of marketing.

With the increasing growth of information and technology, digital marketing services are becoming habitual and even people are unavoidable. Consumers choose digital marketing as another way of shopping because it is suitable and much faster than traditional marketing. And these also attract a large number of businesses to market their products on digital platforms. The consumer shopping behavior changes from a brick and mortar model where the consumer has the option of feeling the product before purchasing it

As there is a positive impact of digital marketing in the minds of consumer’s traditional marketing will transfer to digital marketing. The study was focused on observing the individual consumer behavior of frequent online shoppers with those who visit the website without having the intention of purchasing.

What does Digital Marketing Mean?

Each and everyone from teens to age-old people use digital devices and it been a part of life this provides a huge opportunity to use digital channels to reach consumers.

Digital marketing refers to endorsing goods, services, and brands to the ultimate consumers by using online channels such as websites, social media, mobile applications

in other words “Digital marketing is referred to as online marketing, internet marketing. Digital marketing is selling and buying of the information, product, or services through electronic devices with the use of the internet”.

Also read: Role of Email Marketing in Digital Marketing

In the highly dynamic market where technology is changing every day the way of approaching customers from a business organization is changing to digital strategies. Digital marketing is not only essential for a business organization to increase or expand its operation but it’s equally important for the consumers as it provides direct communication with business centers. Digital marketing also provides the option of analysis of the data of customers which is very much helpful in measuring the efficiency of the advertisement campaign.

Need for digitalization

• The central point behind digital marketing is to take maximum advantage of available technology which is needed in decreasing the workload and cost.
• Digitalization also ensures customers with a wide range of products from different sellers of their choice from any geographical area.
• Digitalization also plays a role in building the face of the organization and establishes themselves outside the national boundaries
• Digitalization is used in every aspect of the business such as manufacturing, trade, communication with customers and helps in better utilization of the resources.

Digital Marketing Channels

There are various modern day digital marketing channels that are used to reach customers such as emails, websites, mobile phones, digital televisions, digital outdoors, and online groups. It has been broadly differentiated into content-based channels and digital devices.

Must read: How to Grow Your Social Media Followers

To make it much simpler and for a better understanding of digital marketing channels content based platforms contain search engine marketing, emails, social networking sites, online groups, and others. Digital devices include computers, mobile phones, digital televisions, and others.

Traditional Marketing vs Digital Marketing

Marketing is the process of identifying the needs of customers and producing products according to them and delivering the products at a profit. This can be done through both traditional ways as well as through digital means. Traditional marketing refers to the physical delivery of products once after manufacturing to the retail stores nearest to the customers.

To make customers buy the product traditional marketing uses various ways of communication such as newspapers, billboards, print ads, and maximizes. Digital marketing is through which marketing the products using the technology, internet, mobile phones, or some other digital format are used in digital marketing.

Also read: Search Engine Marketing Strategies

It also incorporates mediums such as social media, emails, blogs, pop-ups, and websites. . Traditional marketing offers a very minimum customer engagement whereas digital marketing provides improved customer communication. . Making a purchase decision in traditional marketing is a complex task as the customers have to go through various advertisements and take advice from others and believe in word of mouth to decide whether to purchase the product or not. In digital methods, consumers can view, read online reviews, compare characteristics, price on the various websites and interact with other customers through online sites, and make a purchase decision.

Online Shoppers in India

Customers who shop online using digital devices is raising

Understanding Indian consumers

• Young customers. The average age of the Indian consumer is less than 30 this provides the opportunity for marketers to focus more on young consumers.
• Materialistic. Indian consumers are materialistic and they focus more on the tangible material object rather than the intangible value of the product.
• Networked consumers. Indian consumers are more networked than ever before with other customers.
• Price sensitive. Indian market is very price sensitive whatever may the benefits offered price plays an important role in the Indian market.
• Switchers. Indian consumers are more of brand switchers they usually not prefer to depend more on a single product or brand rather they change the brand that they use.
• Diversified. Indian consumers are more diversified than any other country in the world. Marketers can produce a different kind of products for the mass
• Rising purchasing power. The purchasing power of Indian customers is intensifying. The market for extravagant products is slowly growing in the country.

Buying Behavior

Buying behavior emphasizes individual consumers, groups, organizations. Choose, purchase, consume, and dispose of products and services to fulfill their needs and wants. It concentrates on how the consumer makes purchase decisions.

Buying behavior does not only understand the behavior of customers before purchasing and consuming but also to understand after consumption.

Some of the key insights that were gained during the research study were

The younger generation people are more favorable towards online shopping of apparels. Younger generation people are those who follow the latest trends and fashion.

The students and employed class prefer to shop online when compared to other class of people.   Especially bachelors before marriage engage more in online shopping.

An individual on average spends about 5 hours or more using different sites on the internet

It is a convenience that makes customers shop online. The convenience factors are 24/7 accessibility, no traveling to purchase, and many more.

Also read: Digital Marketing Lessons from a Money Heist

With convenience, the price also impacts customers to shop online. The price factors that affect customers are lower prices offered by online stores and no distribution cost involved in the price.

The majority of the people think convenience offered to them before thinking of offers and discounts offered to them.

People are still in the dilemma of whether to believe or not the information provided by digital marketers while shopping online.

People go with suggestions and opinions provided in different online shopping applications to gather information before purchase.

Reference groups such as family and friends influence more in the decision making of purchase on online platforms

Most of the consumer suggests that it is easier to gather information in digital platforms rather than traditional medium.

People are still in confusion whether the information provided by them on online platforms is safe or not while purchasing online.

Most of the customers are satisfied with online shopping.

As a nature of consumer behavior to look out for more options. People visit different online stores before actual purchase.

Though there is an increase in digital medium consumers still prefer to pay cash only after delivery.

The amount spent on purchase  is dependent on the monthly income of the consumers

Age does not impact the level of satisfaction of the consumers

The frequency of purchase  is not affected by the age of the consumers

Digital Marketing refers to the marketing of products and services using internet, mobile devices and other related digital technologies. Digital marketing has become an imperative part of running an online business these days. if you are planning to learn digital marketing in bangalore. You are at good place. contact us.

Over the past three decades, marketing has had to keep up and contend with leaps in technology and our relation to it ever since. While the Sales Era witnessed the invention of the telephone, swiftly followed by the rise of television and the Digital Marketing Department Era.

The industry evolution of the Marketing Company Era saw arguably the biggest change in the history of marketing: the first commercially available personal computers.

But what do these developments mean for the future of marketing? New Digital Skills found that marketing professionals were unsure of their future and believed that digital marketing will be critical to their organization over the next two years.

THE ADVENT OF THE INTERNET 

The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the last three decades. Although early desktop publishing software in the first PCs caused a surge in print marketing in the 1980s, the computers were little more than a glorified typewriter launched by Tim Berners Lee team in the year 1991.

As users increased the landscape evolved, from mail to search engines like Yahoo and Google in the early 90s. Also, e-commerce like Amazon and eBay. Email became the outbound marketing tool joining traditional marketing tools like TV, radio, print advertisements, and telephone sales. While the new search engines cataloged the new websites and allowed the users to have the information about the product and services.

Marketers used the SEO techniques of keywords and backlinks stuff to generate high rankings. RAZORFISH is the one successful company at a time renowned for its aggressive marketing techniques. Razorfish was a key player in early SEO, as well as a pioneer of the “server push” possibilities of the Netscape browser.

BIG DATA

All this online activity was and still is stored in digital information. As a study, digital information was the most rapidly growing type of unique information produced, with most text-based information “born digital”. This information is also known as Big Data.

After the early hype of the internet, the dot-com bubble burst in 2001, and marketing tactics shifted. The introduction of social media sites LinkedIn, Myspace, Facebook, and Twitter made this all more possible as internet users started sharing more and more personal data online.

Also read: Best Digital Marketing Tools

Big data has made it possible to track the patterns of human behavior playing its marketing role set to increase. Data-driven marketing gathered enough momentum that a number of companies have got up that specialize in harnessing the technology, such as Domo, Oracle, and Optimove.

SMARTPHONES

Where would we be without smartphones and tablets…Yes, the new devices have taken over the marketing departments over the decade and are still catching up. Today smartphones have overtaken the personal computer as a personal digital device.

With a rapid increase in the proportion of 4G users and a quarter of smartphone owners making no traditional calls.

The world has moved online and into our pockets. So, where do we go – A future of transparency, personalization, and agile marketing? Learn more about digital marketing with our digital marketing courses in Bangalore. 

In the present digital marketing world, everyone wants to make a website for their business to mention about the product/services. Each business will have different specific goals in business to reaching more customers and encouraging them to buy the product or to take the services, most are trying to achieve their business goals.

You have to take advantage of all the most valuable marketing tools and technology to do this efficiently, and in the modern world, the internet tops that list. This renders any organization in need of digital marketing. You have to consider the advantages of digital marketing for firms.

we can reach an immense audience by using digital marketing Services. It is a way both cost-effective and observable. We can save money and reach more audiences by paying less money than conventional marketing strategies, get to know your audience, and let them know you personally, which can lead to building brand loyalty.

It’s a fact of life that we embark on a world based on technology wherever we resort to the internet, no matter what queries or desires we have. As a consequence of the internet, one of the most significant reasons why digital marketing is eating up conventional marketing platforms is that marketers have been able to communicate in real time with targeted audiences. Customers have become accustomed to communicating with their brand or company and connecting with them.

Its availability is another equally significant reason. As compared with conventional marketing outlets, digital marketing is infinitely more accessible. For example, for a fraction of the price of a TV commercial, an email or social media campaign will take your message to a larger audience. Plus, a web emblem designer with all the fonts, several different emblem designs that are completely customizable without the big price tag, is used to produce the unforgettable brand logo.

Even if your company is already prospering, if you do not use any simple digital marketing tactics properly, you will miss out on an untold number of leads, partners, customers, and dollars. And indeed, if you’re willing to learn, it can really be made very clear.

Digital marketing

Different types of platforms to run ads in digital marketing:

1.search engine optimization: Search engine optimization is the method of getting a quality amount of website traffic to a website or a web page. Where it is organic methods (free method) and also time-consuming, but it was the most effective methods to rank your website in the search engines.

2.search engine marketing:  Search engine marketing is also known as PPC (pay per click) and Google AdWords. It is a paid method where the ads display on the top pages of search engines to grab the attention of the customer with the search, display and videos ads to show the product/ services to the customer.

Online Marketing

3. Social Media Marketing: – Everyone knows that what are social media platforms. In the day people are spending an average of more than 20 % of social media only. Facebook, Instagram, Twitter, LinkedIn and some popular social media tools to show their product/services to the customer. Social media is one of the finest to display the ads to grab the attraction of the customer in the market and the cost of advertising is less than search engine marketing.

4. Email Marketing and SMS Marketing: -Email and SMS Marketing

Is also the best way of the campaign the product/services through Email and SMS.

Benefits of Digital Marketing to grow your business?

• Digital Marketing makes a direct contact between your company and your client, allowing you to prepare trustworthy fans for your own audience.
• Digital marketing strengthens the visibility of the brand and hits the target clients and offers better ROI.
• With digital marketing, you can make sure that the content is consumed by the right customers. SEO (Search Engine
  Optimization) helps you to meet all customers who are looking for content and topics related to your company on the internet.
• Digital marketing allows for customer service in real-time.
• Digital marketing offers critical customer behavior and interaction assessment and analysis.

Major Reasons that tell us the importance of Digital Marketing for business to reach the business goals: –

1. Affordability: Digital marketing is considerably less costly than other types of traditional marketing. Based on what you do, individual rates differ, but ad spending appears to be lower than other types of traditional marketing and easiest way to reach more audience and also easiest way for tracking the results. Digital Media Marketing also give more impact compare to the

Traditional Marketing.

1. Flexibility: High-quality digital marketing, including banner advertising, email marketing, content marketing, and social media posts, has many ways and uses. Thus, by learning how to digitally market yourself creatively, you open up a wide variety of choices for potential promotional campaigns. With digital marketing, in real time, you also have the flexibility to test and avoid poorly performing campaigns.
2. Expansions of Business: In the present world, mostly customers do almost all of their online shopping. Digital marketing helps you to cater to these individuals and thereby extend your business’s scope. You can broaden your brand image and raise sales through Google Shopping Advertising and brand awareness campaigns and video campaigns.
3. Mobile Access: When they are doing this, digital marketing lets you hit them. You will be in front of your audience with remarketing advertising, email and text marketing, and social media, as they use several different applications on their cell phones. Mainly Customers tend to engage more with marketing materials, including images, video clips, and audio, that combine multiple types of content. It is much simpler than any other form of publicity to integrate all these types of content into digital marketing, and it is very necessary. With the help of mobile access, we can more number customer in the market because 90% are using smart phones.
4. Interaction to customers about the product/services: Digital marketing enables you to connect directly with the customers who see your content, especially through comments on the website, tweets, feedback, and posts on social media. This shows those clients that you care for what they say and think, allowing them to feel valued and part of the community that you are creating. It also enables you to obtain invaluable knowledge regarding the reactions and desires of clients.
5. Tracking every details about product/ services:  In addition to connecting with consumers, digital marketing lets you track their operations. Shortly before they make a purchase, you will track which advertisements and types of content they have seen. This informs you which marketing strategies are most successful, enabling you to refine your strategy and develop it. In the digital marketing we track all the details like what age people like the product and their interests, behavior and so many.Related Post: How to Find Niche to Grow Your Business
6. Know your Audience online: Digital Marketing helps you to get involved with your prospects you will get to understand them gradually and what they’re looking to find. You may begin a discussion on social media or on a blog. Run a survey or try to get to know them. Pay attention to their feedback on polls or their replies. You “be able to start getting to know what they’re looking for communicating with people online what solutions are you able to provide them? Digital Marketing gives you tools and ways to discover that your clients are amazing instead of having to guess. In this way, you start to build a relationship with your clients. People are more likely to purchase from companies they have already ordered from.
7. Know your Competitors online: It is more important to who is your competitors in the same business. For your company to achieve success you would have to pay attention to what your competitors are doing and learn from it. Think of your competitors not as someone you’re merely planning to defeat in the area unit, but as people who have something to teach you, if you consider what your competitors are doing, you will get a strategy for what works and what does not work perhaps, whatever kind of company you are in a web presence has been created by your competitors.

Conclusions for why digital marketing is important for business:

In digital marketing, emerging innovations have moved a lot. With the rise of new technologies, the consumer strategy has also changed. Digital marketing has a range of developments and changes in its methodology, so the conclusion of digital marketing needs to be understood. In order to know more about it, keep reading this post. To bring the most out of it, consumers and advertisers need to think about the pros and cons of digital marketing.

Simply put, digital marketing, especially with the aid of various resources available on the Internet, is the method of selling and promoting a brand through digital media. It’s more nuanced, omnipresent and successful compared to conventional sales and marketing strategies.

This achieves positive results faster than traditional approaches, and is a marketing form that is more flexible than conventional methods.

You can extend the reach of your client to other countries through digital marketing, provided geographic barriers. This is one of the best perks of digital marketing Service in Bangalore.

When you launch your business on the Internet, it will save you time and cash. There are other ways to keep in touch with your customers, with live chat help and the FAQ section.

You can get direct feedback from your customers during the digital marketing. So, you can improve your services quickly.

Today is the world of Digital and Digital Marketing is worthy to your business’s growth, also helps you to establish online presence.With growth of Internet, more than 7 Billion people are using internet in world to conduct search, use of social media and online purchasing. Nowadays customers browsing online for products and services which has been highlight of digital marketing. Your online presence leads you increase business. To drive best of your business, you have to build your presence which will lead more business to your products and services.

Digital Marketing Services is important because mostly all competitors are using it and taken advantage of it. If you want to compete your competitors you have to do more than your competitors, by ignoring this will you will be falling behind competition. Competitors gain traffic that could be yours because you’ve not invested in digital marketing, if you do customers will know about business as an option. Your investment in digital marketing will get leads to consider your business as an option. Which leads you tokeeping up to date with important upcoming launches and Digital Marketing briefing and helping you to hold onin front of the competition.

When you are in market competition is the hardest part of running business when you have competitors like Walmart, Amazon, Flipkart which are too hard to compete. Your business can reach good leads with same methods which these larger corporation use. Methods like SEO and PPC (Pay Per Click) level playing field. SEO helps to rank your site in search engine results with relevancy. While using PPC, Google ranks ads on relevancy. Relevant content can be easy to compete and up-rank with Big Corporations, as no money can out rank you. Big Corporation cant buy top ranks because of relevancy, which creates opportunity to small to mid size business to compete.

Also read: Benefits of Digital Marketing

Your competitors have already social media, website for SEO purpose and also have run a paid ads which has been gaining more traffic and customers. Your business marketing and advertising budget should be  allocated wisely to services and solutions that match your business needs, goals and that create effective marketing and communication channels with your targeted probable or current customers whether it is online/ offline marketing solutions or services.

There are many alternatives of paid digital ads made to order to achieve particular goals economical for any type of business budgets on different Digital Platforms that can reach a return on investment.

Digital Marketing has become great opportunity for your business to compete globally to obtain relevant leads. It is easy to target audience more precisely than traditional methods. It is very difficult to track success rate from traditional marketing but using Digital Marketing tactics, every step of success is measurable.

Traditional methods are being bounded by the scope and size of your audience and print media limits you to the certain places and markets. Benefits of Social Media Marketing Services is that you can target your audience or customersbeyond your expectations.

Also read: 7 Digital Marketing to Build Career

Digital Marketing helps us to reach audience directly interested in your business. Digital Marketing is easier way to track, monitor campaigns which adapts and drive for better results. Digital Marketing works in real time as it shoes the success of each and every tactic. You can monitor campaigns and see if they are successful or if they need any improvement, if you need to improve your campaigns you can implement them any time or point during your campaign.

Use of web analytics helps the you to know whether your website is providing optimal ROI. Online marketing have good return of investment (ROI).

Pulling yourself with Google Analytics basics and learning more advanced about Google Analytics helps you to measure your website’s and ad campaigns. Small level of investment done in a mode of email marketing has the potential to deliver results in terms of customer engagement and can lead increase in business.

Also read: Digital Marketing Strategies 2022

Every business has budget problem due to this many business don’t promote themselves, but in Digital Marketing you have advantage of promoting your business with very small amount, which benefits small business on a larger scale with small investment amount. Promoting your business using  Digital Marketing is very unique way in nature, it benefits you only when you take some efforts and be active. Your business should contain social media posts with tips, local news, events, advice including brand.

The business blogs educate, inspire and entertain audience, blogs are important branch of business. Branching from channels are landing pages and blogs posts for different category or different products. Your businessshould have ads in youtube videos, business can be everywhere on internet giving message, branding, promoting products and services. Nowadays customers have access to a smartphone and most of them even look for products on the same, all the websites are made in manner that they are mobile friendly or easy to access in terms of view by Google Mobile first update.

Your business website and all social media accounts can easily be converted into a place where the consumer can ask queries and can also give suggestions and take the association with you on positive level. Despite penetration, wider customer base and other potential benefits, few businesses which includes both small and large faces trouble in using digital technology to effectively communicate their brand awareness and information.

Also read: Future of Digital Marketing

The best things about Digital Marketing is that it shows daily breaking news stories about all aspects of the Digital Marketing Industry. Business websites are the hub of Digital Marketing campaigns and in many cases offline marketing campaigns and the main interaction point for many cases whether for B2B businesses. Blogs are one of the best ways to keep up to date with developments and news in world of Digital Marketing Learning.

Learn how to ccraft and implement an effective measurable content strategy for your blogs on your own. The case study and strategy of blogs posts are useful for helping you plan and create your own social media strategy and also content calendars. Digital Marketing is best way for a brand to get up on its competition. Use organic search, Google Ads, Social media, blogs and local search, this helps to reach many people as possible and is easier to achieve on the internet.

Related Post: The Lesser Known Fact of Digital Marketing

Good thing about Digital Marketing is that advertisement creators find out how it is working using analytics which cannot be executed with traditional methods of ads, these analytics can quickly be pulled to test ad campaigns. Your business can be formatted to mobile devices also in order to reach customers wherever they are. People increasingly rely on their phone’s internet browsing when they have digital and local search optimization presence.

There are so many channels on internet with marketing potential and receiving the message about new brands is easier than before.In Digital Marketing you can easily check reputation and also engage with unsatisfied customers and make possible for them to address negative views before it circulates too far and wide. Your customers may take advantage of social media and internet so it is far better to find out the hard way along with everyone else.

Digital marketing is cost effective if your business is small than you need to save up to  its resources before it finally goes into the green zone  and starts making profits. Your business gets lots of scope to reach more people or customers through Digital Marketing within your budget. If your business is following its customers on social media and reaching out to their comments and replying them with love and care which can earn trust of customers, engaging with customers is always a good move which makes the most difference in your business.

The best part of Digital Marketing is it able to help brands educate their customers and share information about products and services that makes their lives better. Digital Marketing has potential to improve customers lives by sharing expertise business models and positive lifestyles which can make world truly better place for next generation and beyond.

Also read: The most important benefits of Digital Marketing are reaching your audience to fullest.

Digital Marketing has became a great opportunity to build, grow and reach your business to new heights with different digital marketing campaigns to drive valuable results for business. The importance of Digital Marketing today lies in offering you multiple ways to establish a personal rapport with your customer base.

At the moment the future of Digital Marketing is very bright. Now all the focus of brands which were competing with each other’s marketing strategy  has shifted to fight against the internet. This is how the different modes and ways of showcasing your business and product or brand will impact on the customers.

Digital Marketing is all about portraying a unique story to world, it has become best chance to stand up and to be heard for all businesses like bringing its brand to doorsteps of people or the providing services they need or products they need and also those which might like to learn more about it.

All over the world Governments as well as global business has started identifying these marketing potential field, Government as sponsored education and training campaigns. Numerous private education services providers has started offering comprehensive including online and classroom sessions.

These training campaigns includes mobile marketing, analytics, digital advertising, content marketing, Search engine optimization Services(SEO), email marketing, affiliate marketing and social media marketing. Digital Marketing has been very dynamic with complex situations  arising every day.

A team of marketing is there to observe brand performance across numerous channels and also respond to customers expectations, analyse data and also make decisions to improve the user experience, this industry offers platform for constant learning and experiences in digital marketing field.

Internet marketing is becoming popular all over the world at this time.It is booming and has good future scope with more changes in technologies which the world is rapidly adopting.

It is more better and efficient than traditional marketing because it can reach a number of people from a certain place with large variety of audience. It is more customer friendly for business as it becomes easy, for them than the traditional marketing.
Internet marketing is also called online marketing.It means promoting your brand, product ,services to the customers through web based channels. That includes email Marketing , Social Media Marketing Services etc.

Advantages of internet marketing

1. Convenience & Quick Service
Convenience is one of the biggest tool of internet marketing because it can reach to any number of consumers to any part of the world through internet.This has made it easy for consumers to view and ad etc online.It also provide quick service to the customer at any part of the world through internet or any other means.

2. Low cost of operations
It is very cheap to market online because it costs less rather than traditional marketing which has high cost of marketing .It can also reach wide number of employees than traditional marketing and connecting with them is easy.

3. Measure and track results
We can measure and track results of the online marketing Services using various online tools.
Which help in progress of the company and also can see that the campaign has reached how many of them and the progess of it.

4. Global marketing
With internet marketing, you can easily reach to the
World and promote your products or services to customers worldwide. Wherever you target people you can easily reach them 24/7 and from any country all over the world. If it consists of more than your local market, utilizing global marketing offers you a great advantage.

5. Ability to multi task
One of the main benefits of online marketing is its ability to deal with millions of customers at the same time. However, even with a large number of transactions taking place, your website is capable of providing satisfactory service to every customer who makes a purchase online, without the risk of diminished satisfaction. This high adaptability of internet marketing is an important benefit that businesses can take advantage of to provide their consumers with the best shopping experience.

Also read: Why Social Media Marketing is Important for Business

6. 24/7 marketing
Internet marketing reduces cost and runs around the clock. That means that your marketing campaigns run for 24 hours a day, 7 days a week. At the same time, you would not be worrying about overtime pay for your staff.

In addition to this, there is no regional or international time difference for you to worry about that will affect the reachability or availability of your offers or online campaigns. Furthermore, customers can look for your product at their most convenient time.

7. Diversified marketing and advertisement
When targeting people, it plays a main role in your marketing and advertising campaigns. Diversification means that you can use a variety of tactics and strategies in order to reach your prospects. With online marketing, diversification becomes a lot easier.

8. Instant transaction service
Executing transactions is easy and nearly instant online. You can do this through a digital payment service so that there is no need for cash to go between the marketer and the customer to buy and sell merchandise. This is all possible due to payment processing solutions executed by third party payment processing companies such as PayPal.

9. Better sales relationship
In traditional marketing, business often give their business cards or pamphlets to their customers for a sale.

Most customers do not remember the seller much less the card, so this marketing method which convince buyers to buy and recognise them . This is different from internet marketing where the marketers can easily collect email addresses of their prospects and buyers, which they can use in reaching out and forming a relationship with the customer.

Also read: Digital Marketing – Things You Must Know

The marketer can use this email address to provide customers with valuable information such as information about the purchased product, available coupons on their products and services, special discounts and introducing new products.

They can also tell about offers by messaging them or by social media plat form.

10. Time effect marketing
Unlike traditional marketing, it is easy to start and fast to implement. You can easily set up a marketing campaign at any time that is convenient for you. In fact, you can set up any type of marketing for your business within only a matter of hours.

11. Continued marketing campaign
The marketing campaign’s effects are one of the best advantages of internet marketing for business entity.
It also increases your site traffic and keeps you updated

Online marketing offers you a variety of advantages. If you’re looking for better ways to reach out to your target, Internet marketing is here to help. there are various tools online to help us do online/internet marketing at our finger tips.

Also read: Why Digital Marketing is Important

12. Blogging provides quality content
Good Content on the internet and it attracts more audience . If the content of the blogs are good, many of them will refer to it and this will attract people to your website. Make sure that your website is consistently flowing with fresh, educative and relevant information that your users are looking for.

Today, there is an increase in the number of consumers who buy products and services online. So basically , more and more organisations globally are now resorting to internet marketing to connect with their customers and advertise their products and services. This sets them apart from their competitors and it helps them to increase their profit margins.

So it has a good scope in future because there are drastic changes in technologies and more and more people are getting aware about it which is increasing the importance of digital marketing in the upcoming times which will help people get connected to various such platforms with a wider growth of both the audience as well as the organisations.It is a boon to mankind.

They have an idea of digital market, that idea has to be developed, tested & then market. It’s a Startup, where founded by one or multiple entrepreneurs to develop the idea as a unique product & finally to bring it into the market. Startup funding is required, the sources include bank loans, government-sponsored, grants by organizations/non-profitable organization,s, etc.

Major history says startup fail, but at the same time history speak’s most successful startup entrepreneurs like Flipkart founded by Sachin Bansal & Binny Bansal, Microsoft founded by Bill Gates, Ford Motors founded by Henry Ford, Oyo founded by Ritesh Agarwal, Swiggy founded by Nanda Reddy, Rahul Jaimini & Sriharsha Majety, Bookmyshow founded by Ashish Hemrajani, Parikshit Dar, Rajesh Balance and many more. A simple effort is required to make its own startup success in the market. Making their perfect presence in the market as per the requirement the success leads & then they’re inspiring success stories for the people around and globally also.

Digital marketing refers to ads that are delivered through channels such as search engines, websites, social media, email, and mobile apps that are completely digital. Digital marketing’s main objective is branding & sales totally to create revenue.

The startups are to create and lead new talent, now digital marketing for startups is a unique combo system with huge demand. Hence this digital marketing for startups works exceptionally well because digital marketing is a universal concept. It’s a digital era, everything is digital & people most of the time rely on digital means of online presence for their transactions like purchasing, ticket booking, checking reviews, etc. Digital marketing has given effective identification to many of the startups. To work this combo digital marketing for startups, you need to understand the basic business factor of the targeted audience for their long and short terms goals too.

Startup owners always merely think that they don’t have the right & enough budgets to spend on digital marketing. If they perseverance for a long time and believe that customers will show up after some time. This is not a good approach to digital marketing for startups. There is no astray of customers, your customers are already perseveringly in online.

Also read: Skyrocket Your Business with Digital Marketing

They will be a quest always for a business, shopping, etc. Today people if they are interested in the product to buy/purchase they seldom search for your products online.88% of people consider online reviews not to denie for their purchase decision.

Startups need help to uplift their business to take off from the ground. So they are many ways for startups to be best by implementing digital marketing strategies.

1. Unique Content:

The unique content helps your customers providing the content. Unique Content is a piece of information about your own product that is displayed. And this provided content should be shared as much as possible. Again Updating this unique content is more important, you must create weekly unique content. Try to make shorter content with effective information, and shorter content earns most backlinks, a study says by search engine journal.

2. Social Network Platforms:

Most of the people in the world are busy on social media, so your business must target social media networks. Networks like Facebook, Instagram, Twitter, Snapchat plays an important role in uplifting your business and also the online brand presence. Social networks will connect to reach out to your target audiences. On the other hand, it will take lead on your search engine ranking, webpage CTR, lead generation and conversions, etc.

Also read: How does Digital Marketing Works?

Consider in 2019, Facebook is the largest social media channel with 2.5billion monthly active users. Similarly, Instagram a photo-sharing platform to its finest photo uploads the users a do, Instagram is the one social media channel growing rapidly.

3. SEO More Important:

More or less SEO is still important, getting you targeted customers without paying a single rupee that is what SEO is (Search Engine Optimization).To increase your visibility and ranking over the company website without any payment. And even involves other key factors like increased traffic, ROI, brand building, and other factors too. Some of the tools for SEO to increase your ranking are SemRush, Moz, Google Search.

Console, Google Trends, Ahrefs, Woorank, Screaming Frog.

4 .Moblie – Friendly Website:

The world is running by hand device mobile, the number of mobile users and the search continues to grow each and every year. If your company website is not mobile-friendly ie responsive will lead to a struggle for organic rankings. Google has the best algorithm for analysis, according to the recent google algorithm the best way to increase your organic ranking traffic is to make the best responsive website which is more mobile-friendly. Google will have a note when your website is mobile-friendly or responsive.

5. Video Marketing:

Video is one of the right ways to approach customers. Video Marketing players somewhat a unique presence in digital marketing to say video ads have a huge following and fan base too. Making a short informative video about your company will reach more efficiently to your customers and wide other customers also. Reaching your video via social media platforms will lead your customers for more engagement on your company and even in the other way of brand awareness is created. More engagement can be done like posting webinars, go on for live sessions, add stories, etc.

Email Marketing:

To me, as per my studies if you use and implement it in the right way Email marketing is the most effective marketing to reach the customers. The important thing in an email is a relationship is built with your customers. And moreover, with personalized content, you can build trustworthy relations with your own existing customers.

Some Steps need to be followed by Startups:

1. Make Bussiness Plans
2. Get Organized
3. First Understand the Market & Your Targeted Audience
4. Make Legal structure & your business registration officially
5. Build more and more networks
6. Never invest with a negative partner
7. Try to avoid the intake of unrelated people
8. Never undervalue the service of your product
9. Avoid Overmarketing
10. Spend money on the demand for the business

Bottom Line:

A startup is an initial step for success. By a single person alone a successful startup can’t be built, an startup with a team will lead your business successful in the market. Up’s & Down’s are quite common in every field, so don’t lead back of a failure; be sportive, learn from the failure and bounce back with the team into a market with the business.

Try to take unique ideas & be unique in the digital market field after learning digital marketing and getting google certified from us.

Google algorithm is mainly defined as an asset of rules which solves the problem in a limited number of steps. Google algorithm is considered a complex system that will regain the data from the search engine and deliver the results to the query. In the case of a search engine, it uses a combination of algorithms and a variety of ranking signals to deliver the webpages.

Google algorithm search out a webpage and assign a rank to each page based on some of the factors. Assigning is mainly based on how many times the key word appeared on the page. Appearance of high ranked pages in SEARCH  ENGINE RESULT PAGE means that the links which related to the search query are the first ones Google list.

The function of Google keyword is same to other search engines. There are two automated programs called spiders and crawlers which moves from one link to another link and making an index page.

This index page will be used by an user when the person enters a search query. One of the function of search engine is it will finds the page which contain the keyword that were in user’s search query. Google spiders has the ability to estimate the differences between the webpages with actual content and redirect sites. Keyword placement also plays a major role in the working of Google algorithm.

For example consider the Web page title, Google will search for the keywords in headings. Keywords in the major headings will be more  valuable than the side headings if they contain the same keyword as in the major headings.

PageRank is a feature of google algorithm, is used to rank the web pages. It measures the importance of pages. It is the first used algorithm. Estimation of the importance of page is done by counting the number and purity of link to a page. It is considered as link analysis algorithm.

Web graph describes the PageRank, which is originated from mathematical algorithm. Importance of page is based on the rank value. PageRank is created by all World Wide Web pages and the hyperlinks. PageRank of the page depends on the  incoming links and the number. Each link will be counted as vote for the target page.

Also read: Google Ranking Factor in SEO

Pages with high quality content will be linked first followed by the average quality pages. Votes are given from high ranking count to low ranking sites. Even though high ranking pages linked to thousands of other pages, but each individual vote won’t be counted as much.

Factors which affect the scoring include, the time of the site has been around, strength of domain name, appearance of keywords on the site .The concept of PageRank has been applied to manipulation. Since September 24 2019, PageRank and all associated patents are expired. Google’s search engine can create a best result by focusing on the links going to and from a Webpage.

Related Post: Digital Marketing: Best Career Opportunity

Every day there will be a changes in the ranking algorithm by Google.  Some are tiny and some will affect the SERPs. There are some of the google updates:

1.PANDA

LAUNCH DATE: FEBRUARY 24 2011

WORKING: Quality Score is a scoring system assigned by PANDA to the web pages, which is used as a ranking factor. Officially it was declared as a core algorithm in the year of 2016. Initially it was known as a filter. Because of the frequent rollouts of PANDA, penalties and recoveries can happen faster.

ADJUSTMENT: Hazards like thin content and key word stuffing can be overcome by the regular site checks. SEO is required for this purpose. Copyscape is a plagiarism checker used for checking the external content duplication.

2.PENGUIN

LAUNCH DATE: APRIL 24 2012

WORKING: Major aim is to down rank sites whose link is deem to be manipulative. From 2016 its also become a part of core algo. When compared to panda one of the notable feature of PENGUIN is its work in real time.

Must read: 5 Steps to Rank any Website

ADJUSTMENT: SEO SpyGlass is a backlink checker used to display the link profile’s growth and run regular sites. Progress graph for the profile link will be displayed on the Summary dashboard and check out for unusal spikes in the graph. Penalty risks can be checked out through Linking Domains Dashboard.

3. HUMMING BIRD

LAUNCH DATE: AUGUST 22 2013

WORKING: Provides a search queries and results that match searcher intent. The main aim is to rank a page for query, if it doesn’t contain the exact word that has been entered by searcher. Natural language processing can be used to achieve this function.

ADJUSTMENT: It can be done by expanding the keyword research and focus on concepts. Create comprehensive content inorder to satisfy searcher intent.

4. PIGEON

LAUNCH DATE: JULY 24 2014(US), DECEMBER22 2014 (UK,CANADA)

WORKING: Users location have been played an important in this update. Due to this update there is tie between the local algo and core algo. Local results can be ranked by using SEO factors.

ADJUSTMENT: Effort can be invested into on and off page SEO. WebSite Auditor act as a starting point for running an on page analysis. The aspects of on page optimization can be determined by Content Analysis dashboard. Business directories is used to enlist the off page SEO.

5. MOBILE

LAUNCH DATE: APRIL 21 2015

WORKING: This update rank the mobile friendly pages at the top of mobile research and remove the pages which are not optimized for mobile or it is ranked down

ADJUSTMENT: Focus mainly on the speed and usability. Improvement of pages mobile version is done by mobile friendly test and the test is incorporated into WebSite Auditor

6. RANKBRAIN

LAUNCH: OCTOBER 26 2015

WORKING: It’s a part of HUMMING BIRD algorithm. Consider as a machine learning system. Relevance of queries can be understand by the help of this google update and it will give better result for the entered quire. Its known as third important ranking factor.

ADJUSTMENT: Competitive analysis  used  for  the  optimization of content . One of  the to diversify the content by using  TF- IDF tool.

To know more about the learn digital marketing and best digital marketing course please visit our page : https://learndigital.co/