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How To Improve Website Rank Higher In Google

Nikhil J

  In this post, you can find simple and easy ways to make your page top in google search tool without spending any amount. These are a few strategies to improve your position on the Google search engine result page (SERP).

Step 1: Determine the searcher’s intent and deliver the relevant content.

Step 2: Analyse LSI keyword make use on your page (on-page SEO).

Step 3: Do technical SEO and improve the site.

Step 4: Create backlinks to your site (off-page SEO).

Step 5: Build your links in Social Media networks.

Step 1: Determine the searcher’s intent and deliver the relevant content:

Google’s aim is to produce the most appropriate result for every specific question. They rely on their entire business model to be able to do this reliably, over hundreds of billions of searches. When a user types a question in the Google search box, it expects the websites to give him a specific answer or solution in the first positions.

For example:

When a person types SEO Analysis tools in Google engine, it understands that it first list sites for SEO Analysis tools, not the definition or learning course relating site. Each content you publish on your website needs to have a specific purpose and this is no other than satisfying the user’s intent.

Make your content unique and original:

Our goal is to publish unique and original content on your website. This is one of the most critical factors in the success of the website. Duplicating and republishing content from other websites won’t work as  originality of content is very critical to Google rankings.

Give more relevant content on your website:

Google has shown, with the new improvements in its ranking algorithm, that it likes relevance and authority in the top-ranked websites. This means that providing a single piece of content about a specific subject isn’t enough, but you need to prove that your website has a lot of relevant and related content about a subject.

Make your content contain at least 1400 words:

• More word content can cover a wider range and is actually preferable in the algorithm compared to shorter,
superficial articles.

• A recent study of internet ranking variables showed that lengthy pages had the highest SERP in google search results.

• Ultimately, content will be easier to understand and more user-friendly.

• Bullets and numbered lists help to segment the articles for readers, making it more user-friendly

• Google predicts the rate of web pages reading. Google usually used to give you the ranking of a reading level.

• Schema code lets search engines understand common texts such as names, telephone numbers, recipes, reviews

Step 2: Analyse LSI keyword make use on your page(on-page SEO).

• The LSI keywords are advanced SEO tactics on the website.

• LSI keywords are words and phrases with a high degree of association between them and your target subject.

• They are used by Google’s algorithm to help assess the quality and relevance of content to the search word.

What is meant by on-page SEO?

On-page SEO is the method of optimizing individual web pages in order to rank higher and gain more relevant traffic in search engines.

How to do on-page SEO to get top ranking in SERP?

• Use your target keyword in the title can help both users and search engines understand what your page is about.

• Meta descriptions should be highly relevant and attractive to the content of your page, so it should make the user more curious to click through.

• In the first 100-150 words of your post, use your main keyword once.

• Google said using the H1 tag “helps Users to understand the page’s structure.”

• Please include your intended keyword in the subheading at least once. And wrap the subheading into a tag with H2.

• More important is the keyword frequency, it shows how many times your keyword appears in your content.

• The use of modifiers such as “best,” “guide,” “checklist,” “quick” and “review” will help you rank your target keyword for long-tail versions. For example title page such as “Best SEO Tools” get more clicks than “SEO Tools”

• Use long-tail keywords that are question- based title tags in your content, which are less competitive than short term keywords have an above-average CTR.

• Using certain types of Schema can get you with Rich Snippets. Rich Snippets can help you get more clicks.

• Adding the year to your title and description makes it clear that your content is up-to-date. Gets more clicks.

• Ensure that your images have Alt tags that include target keyword, optimizing images will help in boost page rank and get high rank in Google image search.

Step 3: Do technical SEO and improve the site:

Technical SEO refers to the method by which your website is configured for the crawling and indexing phase. You can help search engines navigate, browse, view, and index your website without any problems with technological SEO.

Checklist for best practice of technical SEO Audit:

1- How Fast Does Your Website Load?
2- Is the Website Mobile-Friendly? Responsive web design
3- Is the Site Being Indexed Well?
4- Is the Site Being Indexed Well?
5- Robots.txt created?
6- Sitemap.xml created?

By using available free SEO audit tools, you can check these factors
1.      small SEO tools
2.     SEO site checkup
3.     I web check
4.     screaming frog
5.     SEO optimizer
6.     Archief
7.     Moz
8.     woorank

How Fast Does Your Website Load?

Google makes reference to the importance of speed in all of its SEO recommendations and studies support faster websites To check your Website’s speed using three tools:

  • Google page speed insights
  • Pingdom tools
  • Google mobile speed tool.

If your website takes a long time to load, this would have a serious impact on user experience. Follow these steps to speed up your website:

  • Optimize the size of your images.
  • Reduce the server response time.
  • Minimize the use of plugins.
  • Don’t use heavy pre-made themes.
  • Optimize and compress your CSS and JS Files
  • Using a caching plugin to serve cached pages to users
  • Avoid adding too many scripts in the <head> of your website
  • Use asynchronous javascript loading
  •  Update WordPress to the new versions, including all plugin

Is the Website Mobile-Friendly?

In present day, most probably the majority of your users are on a mobile and with the introduction of the mobile-first index by Google, if you don’t have a fast, mobile-friendly website your rankings will suffer. Google’s Mobile-Friendly Test will determine whether your website meets Google’s criteria for mobile-optimized websites. Check your site is Responsive web Design: a responsive web site is optimized for viewing (i.e. looks good) on different types of devices, screens, and resolutions.

For Example: try to view the article you are reading now on a desktop or laptop, android tablet, iPad or smartphone.

 

Is There a Keyword Cannibalization? What is meant by Keyword cannibalization?

Keyword cannibalization is when the same keyword is mistakenly used by a single website across several articles or
sites. In simple words: you are competing with yourself when you have several pages ranking for the same keyword.

For Example: In e-commerce website sells t-shirts and “t-shirt” is the only keyword you target, you are essentially
telling Google that every page is about “t-shirts” regardless of whether they are men t-shirt, women’s t-shirt, kid’s t-shirt, etc.

How to find the Keyword cannibalization?

 By searching in Google  ‘site:domain.com “keyword” will give you an easy answer to the question of whether you’re
suffering from keyword cannibalism.

How to fix the keyword cannibalization?

Using 301s, you can optimize your cannibalized content by linking all the pages that are less important to a single, more authoritative edition. Then your visitors land on the right version and Google ranks the most valuable page
for a question

Is the Site Being Indexed Well? What is meant by indexing?

 Google indexes a page if it is viewed and evaluated for content and context by the Google crawler and placed in the Google index. In Google Search results, indexed pages can be seen (if they meet the guidelines of Google’s webmaster).

How to Check Website is Indexed?

 You can test how many of your web pages have been indexed by Google using free resources like the Google Search Console. This will help you correct any bugs on your pages so that they are indexed by Google and will
help you boost organic traffic.

   Reasons for no index error:

  • some page URL has lengthy parameters
  • missing alt tags
  • meta descriptions that are either missing or too long
  • DNS errors
  • Server errors (which could be a speed issue)
  • Robots failure
  • Denied site access
  • Not followed (
    Google is unable to follow a given URL)

Robots.txt created?

If your site has content, you don’t want to crawl on Google or any other search engine using robot.txt file to determine how to access content. You may also let them crawl a page, but tell them not to show the search results on this page or not to follow the links on that page. If you want to check if your robots.txt is running, “Blocked URLs” can tell you what you need to know about this.

Sitemap.xml created?

Your sitemap is one of Googlebot’s clearest messages about how to navigate your web site. It serves as a map to your site to be followed by Googlebot using sitemap.xml to discover any and all areas of the site to be crawled and indexed.

Are Internal Links Injected the Right Way?

An internal link is when you add a link to a web page leading to a particular web page on the same website. A simple layout of the site increases the chances of ranking on Google. Search engines such as Google have ties to follow. So it is vitally important how you organize your website and how your pages are internally connected to each other.

Google will consider pages that have lots of links pointing to them as relevant, while Google will find pages that don’t have lots of links less meaningful.

step 4:Create backlinks to your site( off-page SEO).

Off-page SEO helps make your website popular on the Internet, allows you to gain more publicity.

Some Benefits of off-page SEO:

  • More traffic to a website and get higher rank in SERP
  • Domain authority will increase
  • Brand awareness
  • Establish Authenticity.

Building backlinks is a main off-page SEO factor. Search engines use backlinks as indicators of the quality of the linked content, so a site with many high-value backlinks would typically rank higher than a site with fewer backlinks.

These backlinks which obtained from other sites, must-have attributes of SEO such as:

  • The linking site’s popularity
  • How the subject of the link is relevant to the linked site
  • The “freshness” of the link
  • Anchor text used on the linked site
  • Trustworthiness of the linked site
  • Domain and page link authority

More ways to create backlinks to your website:

  • Guest posting
  • Blog directories
  • Forum signatures
  • Social bookmarking techniques
  • Business listing
  • Image submission
  • Video submission
  • Press release
  • Classifieds

Step 5:Build your links in Social Media networks:

Social media engagement is a major Off-page SEO technique. If you want to promote the website or blog, engage people on multiple social networks. The impact of social media will help make your site accessible to more people than any other medium, and will also increase the amount of traffic on your site.

Some of the social networking websites:

* Facebook

* Twitter                                                             

* Linkedin

* Pinterest

* Instagram

Conclusion:

 Google is actively searching for better websites to add to their index in order to provide its users with the best possible results. Make content accessible to google crawlers and it should be useful, valuable, and worth sharing. Ensure that users have good experience on your site so that they want to visit again and make reference to others.

At last, be patient, high google rankings take time to achieve but put your work in the right direction there is nothing to stop you from getting top position.

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How To Make A Profit From E-Commerce Website

Nikhil J

 E-commerce or electronic commerce is a larger business sector that allows the buying and selling of goods or services using the internet and transfer of money and data to execute this transaction. E-commerce is also can do business by providing a new way for companies to create a relationship and extended the relational operation. E-commerce has revolutionized the way companies are doing business. By using E-commerce customers can purchase almost anything online 24 *7 a day. This becomes an easier way to purchase things, that help the customers not to spend too much time shopping.

E-commerce because become one of the preferred ways of shopping because of its easiness and convenience. It allowed buying products or services from their home at any time. The buying options of E-commerce is very quick, convenient and users friendly. So that customers can save their lots of time as well as money by searching their product easily and making purchasing online.

E-commerce websites are online portals that providing online transactions of goods and services through means of the transfer of information and funds over the internet. Based on services, different types of E-commerce websites are there.

  • Business to Business- It provides electronic transaction of goods and services between companies.
  • Business to consumer- This is the electronic transaction of goods and services between companies and consumers.
  • Consumer to consumer- Electronic transaction of goods and services between consumers, mostly through a third party.
  • Consumer to Business- Electronic transaction of goods and services where individuals offer products or services to companies.

Nowadays, people more likely to use E-commerce websites than traditional stores, because it providing more facilities to customers. Amazon, Walmart, Flipkart are some examples of E-commerce websites.

There are many benefits of E-commerce websites over normal shops. This helps the customers to save money as well as time. E-commerce websites providing an open place, in which customers can order whatever they want through online transactions. Selling a product online is the best way to make a bit of extra money. This is a large platform where you can introduce a new product to a large number of customers at once. If a customer has to purchase a product, then it’s necessary to give a description and details about the product. Through information, your customers and prospects are making decision to purchase your product or not.

E-commerce websites are profitable businesses. The platform of E-commerce websites helps to make a profit through their service. A lot of suppliers choose to open a shop in an e-commerce platform which helps to make a profit. Setting up an e-commerce store is an increasingly popular way of making money online. Before you are going to start up an e-commerce store, you must think about what you’re going to be selling. Deciding a selling product is the first step in starting an e-commerce store. This is often the most challenging part of starting a new online business. Once you have decided on your product,  your next step is to figure out where and how you’re going to obtain your product. You’ve found your product, evaluated the potential, and sourced your supplier. You’ll need to thoroughly research your product, so you know how to differentiate your product. Once your product is ready, the next step is to write a business plan. A business plan is vital in determining what to prioritize and how to effectively reach new customers.

 

Here are the steps to create an online store:

  • Log in to your account or sign up.
  • Choose from a professional online store template.
  • Add the product to your store’s design.
  • Add the product to your store.
  • Connect a payment provider and set up shipping.
  • Choose a custom domain
  • Publish your commerce website and start selling

Online store builder: fully customize the design pf your e-commerce website and reach the customer on desktop and mobile choose from five hundred plus stunning templates with professional business tool built-in. Get hundreds of design features and effects, create beautiful product galleries, and grow your brand’s online presence. Set up your online storefront any way you want beautiful product collection,  related product galleries, wish list, quick add to cart, mini cart, and more. Customize your product and cart pages to meet your business needs

Expand your online store’s product offering and source from thousands of high-quality products with modalists professional dropshipping platforms. Set your own pricing and shipping rules. Easily make changes to stay on top of market trends and maximize your profits.

Get the flexibility you need to manage your online store from one robust, multi-channel dashboard whether it’s your e-commerce website dropshipping product, a Facebook, shop, and more you have all the tools you need.

Promoting your online store among your friends and social media is the first step towards building a solid following. There are many other ways that help to improve your sales. Manage your store from a powerful, multi-channel dashboard and sell products directly on Facebook, Instagram, and more. Providing a secure and simple online payment system . Choose from dozens of payment providers and methods, includes WIX payment, credit or debit card, and in person. Set custom rules and ship worldwide, it helps to promote your worldwide sales.

To improve your sales and marketing, it’s very important to attract products. The name of the product is the first factor which would be shown in webpages. So choose an original and memorable name for your brand or business is very important. Design a logo that matches the look and touches the feels. to learn more about the learn digital marketing blogs.

Learn about e-commerce and how it works. Join our Digital Marketing Courses and become ready to achieve your career dream.

How To Get Free Website Traffic

Nikhil J

  Website traffic is called the “lifeblood of small businesses” by HuffPost. The goal is to convert people into customers. If you have to make sales and get customers, you have to attract people to your site. So website traffic is important, and getting traffic to your website for free is pretty simple.

We have many ways to get website traffic for free! The few ways and tips to get free traffic are as below:

1. Organic SEO (Search Engine Optimization)

a. On-Page SEO:

Learn the distinctions about SEO, to get in the right type of traffic delivery strategies. If you have knowledge of SEO, you can exactly boost your results without twisting or breaking the rules. For a better understanding, you can find a good course about SEO.

b. New Keywords:

The new keyword is about researching and approaching with a keyword strategy. Keyword research is not about finding one high volume keyword and ranking for that alone, it is about using a variety of terms that are related to your product and industry. So, keyword research can develop your on-page SEO and correct optimization to your website content. Using tools like Google Keyword Planner can help you research keyword volume and difficulty.

c. Long-Tail Keywords:

Optimize your content with Long-Tail Keywords once you got your high-intent keyword covered. Don’t try the most popular parent keywords in your industry. For example, don’t use “business ideas” – it’s a highly competitive keyword means top-level keyword, which is difficult for a new website to rank. In its place, use “most profitable business ideas 2020”, Long tail keywords like this have a lower volume and not as competitive.

d. Competitor Keywords:

You might build on competitor keywords by looking into their content and keyword strategies if you don’t have any ideas. Features like Ahrefs’ “Content Gap” analysis will help find your competitor’s keywords, which they are ranking for and you are not.

e. Guest Posts:

Guest posting can drive traffic to your website by helping you both land backlinks and strengthen your backlink profile. Backlink means the links that lead to your site. You can use guest posting as a more proactive way to boost your backlink profile. Remember that some websites have guest post submission guidelines to be followed. So, if you want to land a link follow each website’s guidelines carefully.

f. Natural Link Building:

The most honest way to link building is by creating valuable content in which people would want to link. It will happen when other bloggers and web owners from your niche link to your content on their own.

2. Social Media

a. Facebook Page:

Social media remains one of the best ways to drive traffic organically. A strong online presence on Facebook can be done by creating a Facebook page and also by building a community on Facebook. According to EarnedLinks.com, “social sharing can boost website links by up to 245% over the course of a year”. So, create a Facebook page by using native Facebook videos, add compelling images, and share your blog content by adding visual elements that drive more engagement!

b. YouTube Channel:

YouTube is an excellent resource for getting free organic traffic to your website. YouTube can be considered as the second most popular search engine and gaining exposure on it could be huge. Since you will be using YouTube to boost traffic to your site, and not as a primary source of income. You need to think about very effective video content types that will suit your needs best. Generally, we outlined a few video content types below:

• Customer testimonials

• How-to and tutorial videos

• On-demand product demonstration videos

• Event videos

YouTube videos can be easily shortened to use as native videos on Facebook and Instagram or embedded in a blog post on your website.

c. Go Live:

Live videos can be used to get more brand exposure and are most effective for sharing company news, promoting upcoming events and product launches. Statistics prove that 80% of users like to watch live video than read a blog post. Using live videos give you the opportunity to attract audience attention.

d. Instagram:

Instagram is a very popular platform for sharing photos and connecting with others from around the world. Many people have built businesses by using only Instagram as their main technique for driving traffic to their website. Statistics also show that brands on Instagram are getting 10x higher engagement rates than on Facebook.

e. Influencers:

You can look for Micro-Influencers than the big following influencers for an organic promotion of your brand. Micro-influencers might have a smaller audience but they tend to have higher engagement rates. You can find individuals whose brand persona aligns with your brand image.

f. Twitter:

Twitter has a lot of opportunities to drive traffic and it’s crucial to use niche-specific hashtags and also create your own hashtags as well. But the key thing on Twitter is to address your target audience specifically. Also, don’t forget to sneak compelling visuals in your tweets. According to Buffer, tweets that have visuals receive 1.5x more shares.

g. LinkedIn:

LinkedIn is specifically created for a business networking platform, it works exceptionally well for B2B businesses. You make sure to have a LinkedIn share button on your posts and by using LinkedIn email send an email of your website content directly to your connections. Also, don’t forget to comment on other channel’s posts and always engage with your network! The more chances you’ll get to connect with your LinkedIn community when you are more engaging.

3. Emails and Newsletters:

Email marketing is one of a great way to drive traffic to your website or blog, and also to promote offers. If you have difficulty in managing your email marketing campaigns, we recommend you to use one of the quality email marketing tools available out there.

 

4. Content Marketing:

a. Create Content:

Content is king. You create limitless and better content on your website or blog, the more engaged your visitors will be. The visitors will share your content and help you to promote your website on autopilot. The key thing of great content is to think about the value it provides. It’s always a good idea to add a video to your website content, these visual elements have the possibility to make your content more shareable.

b. Create Infographics:

Eye-catching infographics can increase website traffic with every solid piece of content that’s both educational and entertaining. However, if you can build a great infographic that many people will link to their websites that publish content in the same niche and they are easily shareable.

c. Produce Video Content:

Visuals are the most influential factor for the customers in their purchasing decisions. Statistics show that marketers who use video grew revenue 49% faster than those who don’t.

d. Interview Leaders In The Industry:

Contact industry leaders by sending emails in your niche on social media and request an interview with them. Prepare thought-provoking questions and publish this content on your website.The best part is that the industry leaders will likely share their interviews with their audience too.

e. Add Social Share Buttons:

Adding social sharing buttons to your website doesn’t cost you anything, it will only increase your actual ranking factors in search engines. Not adding buttons to your website means you are missing out on a huge opportunity to increase organic traffic.

f. Write Knowledge Base Articles:

Readers love genuinely helpful pillar and an easy-to-navigate knowledge base articles. It’s great for site structure, readers, and to link as a relevant resource in guest posting. Article length is also important for your website to rank in multiple search results.

g. Keep Your Content Up-To-Date:

If you want to remain a relevant player in your niche – upgrade old content. Look at ways you can update outdated content on your site to drive more traffic through visibility on multiple search engines. Here are some great ways to upgrade outdated content:

• Add media – images, infographics, videos

• Remove obsolete information

• Back up your content with more external sources

• Interlink with newer content to boost your site’s structure

5. Engaging with Communities

a. Participate In Forums:

Reach out to your community, where professionals in your niche have discussions and share valuable insights in forums like Quora, Reddit or Yahoo Answers, or maybe other digital forums. Not to use forums only for the promotion of your products, instead, take part in discussions and add valuable content. This way the relationships can be built with professionals in your niche and in time, they will get interested in your business.

b. Participate In Quora:

Quora is a great medium for driving traffic to your website. It’s the best forum to find how customers experience services and react to the products or businesses in your industry. Link the right keywords to anchor content on your website or blog. Answer questions on this platform and ensure that your answers are detailed and knowledgeable.  This type of information can help you learn how you can improve your products and services. In time, you can build a loyal community that will be interested in your website’s products and services.

c. Promote Your Content In Reddit:

Reddit is one of a great way to drive traffic to your website. Millions of readers in this platform want to get in-depth, valuable, and helpful content, not short and basic content. The domain is extremely popular, making any link from the site extremely useful for boosting your visibility across the web. So, do research on your subreddit and find out what type of posts are popular. So, post only your best content.

d. Share Images On Pinterest:

Pinterest functions exactly the same as other social media platforms, posting regularly is the key to success. Repurposing appealing product images, custom visuals, and creating boards with your industry keywords can get you more traffic.

e. Develop SlideShare Presentations:

SlideShare is a platform used to deliver powerful PowerPoint presentations, which will ultimately increase your visibility. If your presentations go viral on this platform and that presentation links to your website, this will easily drive a large amount of traffic for free.

f. Create Free Webinars:

Free webinars offer a great platform for driving traffic to your website. You can systematize your sales presentation with webinar platforms while also directing viewers to your site and its content.

6. Optimizing Your Website

a. Focus on Mobile Usability:

You need to ensure that your website is mobile-friendly because research shows that 70% of website traffic happens on a mobile device. More people are using mobile devices to access the web and is no longer done solely on desktops. So, make sure your website is responsive on all devices and also make sure that your website posts and content are AMP-specification!

b. Speed Up Your Website:

Content-Delivery Networks (CDNs) are a great way of speeding up page delivery. Having a fast website translates to good user experience if it takes more than 3 seconds to load the visitors are likely to leave your website. So, what you can always do is to speed test your site, pick a good hosting provider, and reduce image size.

c. Optimize Your CTR (Click through rate):

Your CTR (Click-Through Rate) is one of your most important metrics, you can:

• Include keywords in your title tag, URL, and meta description

• Keep them all within the character limit using a tool

• Use power words

• Write compelling titles

d. Examine Analytics Data:

Analytics tools such as Google Analytics will allow you to track and also help you in making data-driven decisions to improve your website. This below points can give you incredible insights into your audience and much more:

• How and where your content is being shared

• Mobile traffic

• Most visited pages

• Referrals

• Organic keywords

e. Research Your Competitors:

You need to do research about what your competitors are using! This generally works for a business to find successful examples of their business model of the same industry.

• What’s their content strategy?

• What keywords do they keep using in PPC?

• Who are they collaborating with?

That’s always going to be the knowledge that’s most relevant to you.

Conclusion: At the end of the day, there’s no general rule for every type of business. Some of the above-mentioned ways to get free website traffic will work for you, some of them won’t. Finally, it’s up to you to track your results, keep an eye on your analytics, and determine where most of your traffic comes from. Know More about in Best digital marketing institute in Bangalore.

Components Of Inbound Marketing

Nikhil J

  The Digital Marketing scene is going to observe a dramatic move. Probably the most widely recognized patterns and strategies will get obsolete while innovations and practices will disturb the market. There are numerous new digital or internet promoting patterns and systems that are developing quickly in the present cutting edge, web dominating period that organizations and businesses need to adjust to and begin rehearsing so as to prevail in their endeavors and remain on top of things. One such significant and rising development in the business landscape is Inbound Marketing.

Buyers have more power today with regards to settling on purchasing choices when contrasted with past occasions when the internet was very little open. Today, people, in general, gather all the data and information around any product or service they need before really buying it. This is the place Inbound Marketing comes in! The inbound system, alongside innovation, helps organizations adjust to the quick-changing needs of clients in the present era.

Inbound marketing is a technique utilized by marketers to pull in potential clients to their products and services by making quality content and utilizing distinctive natural channels, for example, content marketing, online networking, and search engine optimization improvement to make the content reach the right prospect. It is a promoting approach that utilizes all the “earned” and “possessed” channels to attract visitors rather than apparently promoting the product or services through paid mediums in the expectation of generating leads.

The initial stage of Inbound Marketing begins with identifying client priorities and buyer personas. Your business objectives may be to spread brand awareness, generate leads, engage current customers for retention or upselling increase overall business revenue, etc. Once you’ve established your business goals, you start creating people for your buyer. Buyer Personas are the potential customers’ semi-fictional depictions that you want to draw to your website. Needless to say! You wouldn’t want garbage traffic that isn’t going to help you achieve your business objectives. Inbound marketing is tied in with turning the tables on conventional concepts of advertising, as outbound.

It’s an unimaginably disruptive thought, yet in addition instinctive and self-evident, notwithstanding coming into the standard just over the most last few decades. It intensely depends on advancements like the internet that make it simpler to associate people and organizations and businesses. As opposed to putting your audience on impact and demanding they focus on your high-quality content and experiences that your clients really need to search out and that they can discover when they need or want it. Regardless of whether they discover you through search engines, social media channels, or other potential mediums or websites, your prospects initiate a connection with you because they have been interested or in need of what your company has to offer at some point.

Individuals picked or selected into accepting your promoting messages. They aren’t simply compelled to consider them to be they’re driving down the parkway or flipping through a magazine.

Inbound Marketing Methodology with Business Growth:

  • The transition in the marketing environment from traditional to digital has also changed people’s buying behavior.
  • They are searching for details in a way that is very different from the way they used to back some years.
  • In actuality, inbound promotion has made a buzz in the marketing area and has transparently become a central part of online business development.
  • The inbound marketing approach is usually a mechanism where website visitors are turned into potential customers.
  • The inbound marketing approach, then, is a four-stage strategic process.
  • All steps are attracting, converting, closing, and delighting.
  • It was built with a vision that targets all levels of customers and leaves no room to miss any leads.

Components of Inbound Marketing Mechanism:

1. Attracting: This is the primary phase of the inbound marketing approach. This stage has a particular objective of changing over general people into web visitors. Clearly, as an online business, you anticipate getting immense traffic which is important just as result-oriented. For this, you need to create an association with the people. Connections are additionally fabricated when you attract people and let them think about your reality.

At the point when you anticipate building connections, guarantee to focus on the audience who have an enthusiasm
for your product or services. This fills the inevitable divide and helps you to communicate with people who have the potential to become customers.

 

Strategies Used In the Attracting Stage:

  • Social Media – At present 70% of internet users are very much active in social media like Facebook, YouTube, Instagram, Twitter, etc.  In this stage using social media platforms can be the biggest advantage to attract a lot of people. Just you need to make an approach to creating very good content. Social networking is a great tool to share your content & constructs an association among your audience.
  • Blogging – As people are searching for more content, the prominence of blogs has also increased. Blogging encourages guests to get associated with the brand.
  • Keywords – Keeping in mind that taking the extreme online marketing competition, you need to ensure to make your trust in the crowd. Therefore, to show signs of improvement rank on the Search Engine Results Page (SERP) and pull in qualified rush hour gridlock, you need to enhance the keywords that draw eligible traffic for your site.
  • Landing Pages – The landing pages of a website touch the target audience directly. But they should be designed to draw a large group of the audience as well. Provide user-friendly navigation, photos, content, and videos appealing to the eye. Attractive landing pages are really valuable. They hold the website visitors for a more drawn out timeframe which further builds the engagement rate.

2. Converting: After successfully attracting your target market audience, the next move is to turn those visitors into long haul clients. You need to get their contact details to help you build leads to send them down the buying funnel.

All things considered, acquiring the contact data of the people may sound exceptionally simple yet it is a genuine test. In order to get the leads in the form of the name, contact details & email ids, you must provide something to your audience in return. You can make an approach to provide some useful content like eBooks, case studies, real reports of the project, webinar, etc.

3. Closing: After attracting your audience closing is the third stage of inbound marketing methodology, in the wake of drawing your audience and converting them into qualified leads, the next move is to make happy and loyal customers. This stage is highly oriented towards conversion and is based on the customer. Make sure that leads are sales focused and are prepared to purchase a particular product or service.

4. Delighting: Delighting is the final stage of the technique for inbound marketing. You ought to comprehend that inbound marketing doesn’t reach a conclusion with the sale of the product or service. It still proceeds after that. The stage of delight assumes responsibility for maintaining healthy, constructive, and long-term relationships with established clients.

Inbound Marketing Trends to Follow:

1. SEO-driven Content Clusters:

As Google keeps coming with the new algorithms from time to time, the SEO strategies continue changing with time. The search engine results competition is so strong that SEO activities have now developed into a new model – the Topic Cluster Model.  All the content centered sites have just begun utilizing this method to remain ahead in the game.

Search engines have upgraded and improved their algorithms according to the behavioral changes made by consumers and thus it is time for brands to adapt to the new paradigm in order to cope with the changing demand.

2. Live and Automated Chatbots:

Chatbots not only help enhance customer experience by responding to real-time requests but also help turn visitors into leads. Automated chatbots can communicate with users by responding to their inquiries in real-time and giving them an answer or interfacing them to sales representatives immediately, thereby reducing the lifecycle time for sales.

3. Video Marketing will keep growing continuously:

Video Marketing is a powerful and significant part of Inbound Marketing and will only rise. Of all the Inbound Marketing patterns it is witnessing huge traffic and will remain for long.

By 2020 end, Videos will represent 85% of the absolute online traffic (source). Likewise, 55% of internet users watch videos on social media platforms and this is projected to increase in the coming years. With so much content available on the internet, the attention span of users has gone down considerably. Hence, people prefer to consume information about products or services through explainer videos, vlogs, etc. Despite too much content accessible on the internet, the ability to focus on clients has gone down impressively. Subsequently, people like to use product or service details through video explainers, vlogs, etc.

4. Guest Blogging + PR:

One of the popular Off-page SEO strategies is guest blogging. If achieved as part of the Inbound Marketing campaign along with PR, however, it works great. How can you do guest blogging?

1. Write relevant content that is SEO-friendly and resonates with your buyer persona.

2. Using Digital PR to publish your article on websites with high authority in your domain

It will not only help you to increase traffic to your website through quality backlinks but will also assist you to create higher authority for your website as Google passes on the link juice from those high authority PR websites to yours. It is a superb way to get quality leads and acquiring high Google authority.

Conclusion:

Inbound marketing has been a major marketing force in the last few years. It has not only modified the conventional approaches but has also created modern and effective ways of marketing with less money use. One of marketing’s most creative and groundbreaking methodologies, Inbound Marketing would certainly be a long-term success. And know more about Online Digital Marketing Courses with certificates by Google.

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How To Build A Mobile-Friendly Website

Nikhil J

 Websites are a collection of data that would be shown in webpages that are identified by a common domain name we searched for. The most commonly used websites nowadays are google.com, amazon.com, wikipedia.org and so on. Publicly accessible websites constitute a world wide web(www). Users can access websites devices such as desktop, smartphones,  laptops, and tablets. The application installed in these devices used to access websites are called a web browser.

Since we do all our searches, shopping, etc through mobile phones, it is important that the websites must be mobile-friendly. When we design a particular website we have to consider the mobile adaptiveness of that website. The users need sites to well in their smartphones, it should be easy to navigate and load fast also be able to use touch controls. The first thing we have to focus on the way the website looks because the users decide at the very first glance whether they want to stay in or leave the site based on the appearance of the site.

There are many other elements that a good website should possess. The website should be responsive. We can say this as the foundation for a mobile-friendly website.  Normally people who visit your site in a tablet or smartphone will see a miniaturized version of your desktop site. This causes some difficulties such as the whole content won’t be fit into the small screen also they’ve to scroll down along. That means people will just go somewhere else. A responsive site automatically displays your site properly on whatever device the visitor uses. The readable font is another integral part of the design elements.  This includes the fonts that are easy for mobile users to read and also should be very clear in appearance.  And use large font sizes.

Then proper text formatting makes the website user friendly. That is trying to keep your text short and clear, like headlines and bulleted lists. The headlines could convey content in your site, which gives some attractive and meaningful headlines. Then include bulleted points that may helpful to the users to understand the content. Because it’s not so easy to read a long-winded paragraph that makes visitors exit from the site. Optimized media display will be a good idea to make your site user friendly as well as mobile-friendly. Before you upload images, videos make sure that they look right on phones and tablets other than desktops.

The mobile-friendly websites are a little bit difficult to navigate because websites designed for desktops can be navigated with mouse click but there’s no mouse to navigate in smartphones. So we’ve to provide touch controls to navigate in smartphones and tablets. This reduces the distance between one point to another. Organize your mobile site so people can find what they need without having to type in the keyboard because it is just worst to type keypads provided in smartphones with tiny letters, random autocorrect, and all.

Make information people look for easier to find. Make your button sizes large enough to work on mobile. If the visitor has to deal with small buttons, it’s really hard to select the proper button. So to save your user from this problem is to provide bigger buttons. Allow an easier way to switch to a desktop view. Make sure you give them a way to do that according to their preferences. The best thing you can do is testing your site on your own smartphones to make sure that they work properly and your site’s mobile experience is good or bad. Even if today everything looks right may not look and work tomorrow as good as today. Because the world is changing day by day as smartphones too. So keep testing, working on, and think about your visitor’s priority.

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Potential Of Digital Marketing In India 2022

Nikhil J

  From stone age to Internet, it has been a very long journey for the human race, though we may not be a part of many centuries that witnessed the changes and revolutions of lifestyle and methods of socializing or making a living we are the luckiest to witness the age of the internet where socializing, entertainment or even making money is a part of everyday life.

It is easy to connect with the rest of the world and share anything you want and advertise whatever your business demands. Advertising is the base of marketing and requires as much reach as possible, what can be better than the internet, fastest and reliable. The first advertisement on the internet was from AT&T,  a banner which hardly gets any clicks these days at least not on purpose. At that time it set a chain reaction and 1994 witnessed the first ad on what was about to become the largest platform of connection across the world. The potential of digital marketing cannot be underestimated by anyone even if one has not used it but knows the functionality of it. Digital Marketing is the most powerful platform for any business and can help in any means; from branding to sales, anything is possible here.

While India with its dense population is the perfect choice of marketers digital marketing has fortuned many, eCommerce giants to social media celebrities endorsing products, a big change has been observed in the style of advertising where entrepreneurs choose digital marketing instead of traditional marketing which was the single largest source from decades.  Reasons being very simple Cost and Reach.  India has more than 560 million users of the internet, people often use Google as their favorite search engine, Facebook for socializing, LinkedIn for professional purposes, Instagram for socializing and many more such platforms in everyday life, what can be better than these platforms to advertise about your product where millions of them show up every day. Branding, lead generation, sales anything is possible and is happening at large here.

It is predicted that by 2021 more than 600 internet users will be active.

Platform wise data

Google 560000000
Facebook 290000000
LinkedIn 620000000
Instagram 75000000
Twitter 14500000
Youtube 265000000

Numbers differ from day to day, as the numbers may increase or even fake ID’s are flushed out.

The statistics above are from 2020 February, the number of users on various platforms utilizes services and in return are potential customers for the service providers, well said that if anything is offered for free than it is not at that time you are the product.

Social media giants like Facebook have generated huge revenue from India alone, a total of INR 892 cr revenue where profit stands to be INR 105 cr, the point to think about is the remaining audience who were not targeted well or the right advertisement convincing them enough was not execute, more than that the number of people who haven’t got themselves active on Facebook yet. It is the most used social media network where over 2.3 billion users are active and can be targeted for your business.  In India, alone Facebook has helped many startups to make a mark in the industry and generate leads for sales which ultimately leads to generating revenue.  The platform is known for providing diverse nature of audience based on their demographics, interest, and behavior they can be targeted, India being such a diverse country is the best place for such a platform. Facebook is loved by Indians and over 28Cr accounts are currently active on it. Facebook has overtaken Whatsapp and Instagram, where one is widely used as a messenger and the other one for sharing daily lifestyle respectively.  There is huge potential in India for digital marketing as various courses for digital marketing are available not only in actual classes but online too. Online digital marketing courses are a huge source of learning and are reliable too.

While the Whatsapp is yet to launch ads Instagram has already started it and is quite popular for advertisers. Fashion, cooking, traveling and various other advertisers are making the best out of it. Being the favorite choice of youth fashion-related products are quite high in demand and what can be better than Instagram to motivate them for a purchase.

To launch these advertisements digital marketers are regularly needed by organizations and jobs are pretty much available in all sectors, from IT companies where they need to make their presence on search engines and brand awareness for their products. Every company requires digital marketing for the same reason, there are over 20,000 such companies in India, many are yet to offer a dedicated job for digital marketing alone. A strategy is perhaps the most required for any task to be executed Digital Marketing consultants are the best reliable sources for it. They work as freelancers and often are of great help to make a mark in the industry. Companies are even opening up internship programs for college students and changing the flow of jobs.

It is also predicted that by the year 2021 India will have 20 lakh jobs in digital marketing alone, this data speaks volume of potential India has in digital marketing, just the way all the call centers and IT jobs were shifted to India from Europe and American continents for cost-cutting same is applied for digital marketing in the current scenario and is predicted to go at large, increasing the employment in this sector which has great future. At the same time, India has the most cost-effective internet services which cut the cost of resource use and are indeed working on high speed every day making the delivery fast enough and satisfied clients also come back for the services, not to forget the recommendation or referrals here.

Digital marketing potential in India is going to travel parallel to the IT sector, already many agencies are in line to hire and offer good salary packages to employees. The total population of India is 1.3 billion where many entrepreneurs and even local vendors are trying to make a presence on all the required platforms. People often search for good restaurants, hotels, or stores nearby. All these requirements can be fulfilled by digital marketing and do not require efforts of printing ads or hoardings, totally replacing the traditional marketing.

Youtube is another widely loved search engine for videos, India being a diverse country offers various types of foods, clothing, and vast landscape architected by nature itself. Many YouTubers have made their mark on it and have gained a number of subscribers as well as watch hours, which has enabled them for monetization, making a living with the things you love to do is a blessing and is cherished by all. Youtube ads generate enough traffic to various brands or to their website, YouTubers often use the platform to endorse a product and get paid by the employer. This is just not limited to youtube but is quite often seen on Instagram and on twitter too. Influencer marketing has become a major part of social media platforms; youtube has volumes of videos where the person can be seen using a particular product, indirectly or directly endorsing it. These influencers are playing a major role in shifting the style or standard of regular advertisements where the advertisers used to purchase space upon television or newspapers they are doing it now on social media platforms by hiring the influencers or making the best use the social ambassadors.

For anything that is required to be explored, let it be the information of a product, its price, company name the necessary data for a case study, Google is the favorite search engine for all while Bing is making a swift move it is yet to replace Google in a number of users and popularity. As earlier one could only do a text-based search, Google has now even introduced Google lens, voice search which has increased its usage in many areas where people refrained themselves from using it as typing the words would be tough for them.  More than 50% of India’s population is yet to go live on the internet or use it for the first rather, there is a huge potential that is yet to be explored.  The eCommerce ads on social media or search based results on Google are pretty much required to be done for raising the sales and revenue or to even maintain the reputation and enough jobs as of now are available in the market and are predicted to rise in the coming future at large scale.

One of the highest paid jobs in Digital marketing is that of an ORM (online reputation manager) from an executive to manager ORM’s are needed by large scale or even smaller companies, not just limited to an organization but also to individuals, where many celebrities or politicians depend upon them. Jobs in this sector are pretty much at large currently with very little supply of human resources. While there are more tools in the market to operate the strategies and monitor the reviews or comments, very few are available to use it. This section of Digital marketing which is popular for customer relations, retention, branding, and positive image of the company is yet to be explored by the youngsters and is a good side to develop a career that offers reliable and interesting cases to deal with.

It is to be noticed that various institutions like IIMs of India are already offering courses in Digital Marketing, times does not seem to be far when there will be dedicated subject on it in schools and colleges.  It wouldn’t be wrong to say that India is the best market for any investor, similarly, the most cost-effective resources and work can be found here, Digital marketing is going to be next highest outsourced sector from across the world where the cost of resources is high and most of these projects will land in India, in your hands.

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How To Do Target Market Analysis

Nikhil J

Launching a marketing campaign is like firing into the dark without understanding your target. You don’t have a definite target and no idea of what it actually looks like to be successful.

What is a Target Market?

Your target audience is a definition of who are the perfect clients. When your target market is established, you need to look into all aspects of who falls into that market, including demographics and location. On the off chance that you’re an advertiser, at that point, your market isn’t only your market. It’s your crowd. That implies you have a commitment to recognize what your crowd needs and where they’re going for the sort of substance that is generally important for them.

These remaining parts are valid for each business in each industry. B2B. B2C. And so on, you have to establish the framework of your advertising by first understanding your objective market.

The Benefits of Knowing Your Target Market:

The upsides of understanding your objective market and knowing where your crowd hangs out online are numerous:-You’re learning who the real people in your business are by looking at their online community presence.

• You discover patterns and trends in the content they expend, which illuminates your content procedure.

• You see how their pain points are represented and know what sort of language and gestures they are responding to.

• You acquire data on what they really like or don’t like.

• You perceive how they evaluate items or services that identify with your business.

• You realize what your industry is doing when introducing incentives to them.

• You recognize which stages might have the option to furnish you with advantageous associations.

• You figure out what sites may be helpful in the show promoting or key associations, similar to visitor blogging.

Find Your Target Market:

While this procedure takes a little analyst work, it will pay off liberally at last. The initial segment of this phase includes characterizing who your target market comprises of, and the subsequent part requires really discovering them real life.

1. What  Tools and Information You Should Have:

The first move requires a legitimate look at what tools you actually have at your fingertips. What are you dealing with?

Few things to list include:

• Current buyer persona

• Social networking & monitoring tools

• SEO tools

• Consumer journey data

• Marketing strategy recorded

Finding your target market calls for profound jumps into client information. On the off chance that you have information, which you generally gather and oversee in your CRM stage, at that point you can begin with making or refreshing your purchaser personas so they genuinely reflect your ideal client. In the event that you don’t have client information, you can begin by making assumptions and conceptualizing what it resembles to be your potential customer. Be that as it may, to truly jump gather and assemble the data you need, begin leading audience research.

Your main goals of doing your audience research should be:

  • Identify audience pain points.
  • Work to find out the keywords which they are using to search for solutions.
  • Do deep analysis and understand their buying behavior.
  • Take insights on how they find and use educational content.

The following tip for getting to know your audience:

  • Perform surveys to collect useful information about your existing audience such as what they purchasing, how much time they are spending in your content, and how they discovered you.
  • Develop a social listening methodology utilizing the correct tools to discover subjects they are discussing and where they are having those conversations.
  • Post questions about your potential customers in related social media groups and societies.
  • Develop a CRM plan that gets every one of your groups to the same page, ensuring that all your customer data is reliable and up to date.
  • Publish a unique content on your website like a quiz or test that will help to gather data of your visitors.
  • Conduct interviews with clients and prospects about what they like about your image and how they picked your item or brand.

These customer’s study tips are incorporated all through the following measures. Before moving onto the further stages, you ought to have finished purchaser personas for each portion of your target market. This may require a few personas, depending upon your business. For instance, if you’re an Edutech company that offers online courses in personal skills development and invocation course, your target market may incorporate buyer personas who are prepared veterans in leadership positions and different personas who are simply beginning in their profession, similar to graduates or college students.

Basically have archived purchaser personas good to go before proceeding. As you will see, understanding your target market requires predictable efforts in gathering extra information and keeping steady over zones where they are spending time.

 

2. Ensure Your Data Analytics Tool Is Working:

As referenced previously, inferences and assumptions of your audience all have their place in understanding your business, however, data is the undisputed ruler. Your analytics tools will keep tracking the two connects i.e., your site
and the source of your incoming traffic. Keep auditing your current analysis time to time to make sure that all the tools that you have integrated into your site are working smoothly.

3. Conduct Strategy For Social Listening:

A buyer persona can be a useful, intriguing tool – yet the elastic meets the street when you begin discussing real people. Become accustomed to viewing your social media accounts to pinpoint the sites shared by the most influential users who likewise follow your brand’s updates.

There are many tools which are very helpful for defining your target market. The tools like BuzzSumo, HootSuite, Buffer, etc. that deliver smart and insightful information in a matter of seconds. Another way you could work this is by picking somebody (regardless of whether they follow you or not) who fits the standard of your buyer persona in each regard. Do some research on a portion of the top social sites like Facebook and Twitter to improve a better idea of how you’re your audience is doing online.

4. Utilize Progressive Profiling for Traffic Attribution:

Most of the people prefer to go with a generic online search to commence their journey.  They also tend to gravitate
toward having their news and articles on a core group of publications and online platforms. Your marketing and advertising automation platforms assist with this. You just form shorter structures that assemble the minimum necessities, at that point when that lead returns for another transformation, the following structure they see requests some new data.

5. Find Solutions from New Eager Customers:

Inside seven days to about fourteen days of the deal, your new clients are about as content with you as they’ll ever be. They’re additionally bound to respond to addresses you may have.

Normally, that excitement will lose steam after some time, so it’s critical to jump on it right away. Depending on the situation, an email study or a balanced discussion with a sales representative may be the most ideal approach to get details on which your clients consider generally dependable.

6. Look at General Forums and Websites:

General forums like those on Reddit may appear to be an intense spot to get strong knowledge on business matters, yet it depends how intently you look. People are bound to relax and act naturally on these forums, and that incorporates sharing information about their preferred sites.

You can also likewise prefer popular forums and professional social sites like Quora and LinkedIn for your audience work approach. Not exclusively will people share their views of “best websites” in your space, they’ll likewise be quick to respond to and pose inquiries – thus, you’ll have the option to perceive what issues people in your industry are dealing with right now.

“The most effective method to Connect With Your Target Market Through Content “:

As you keep getting familiar with your audience, you’re ready to record a procedure that conveys the correct content to the right people at the right time.

Distinguish What Sets You Apart:

You need an away from how your products and services in your target market stand out. This requires a disciplined look at how you stack up facing your competitors.

Audit your current assets on the content:

A thorough content audit will help you find top performers, recognize opportunities to improve existing marketing assets, consider marketing gaps, and Review Your Current Content Assets. When you know the unique value of your brand, start evaluating the content you are already delivering which supports your marketing goals. A complete content review should assist you with discovering top performers, recognize open doors for enhancing current content assets, comprehend marketing gaps, guide your brand strategy’s overall direction.

Do Keyword Research:

Using what you know about your customer, identity, you can list the topics they are likely to be investigating. From that list, use SEO tools to jump profoundly on basic keywords and search queries.

Make a Customer Journey Map:

Once you have consumer personas and insights from your audience study, you’re ready for your person to build customer journey maps. They guide you through their whole consumer experience, from the initial knowledge stage of the purchaser’s journey to the buying decision after they make.

Start mapping ideas for new content:

Mapping content means aligning the content with each identity of the customer and the stage of their lifecycle. When you build a map of content, you ensure that during your journey you serve as a trustworthy, reliable tool for your audience. If you turn up at the right time and contribute in an impactful way, you are expected to generate leads and fill your sales pipeline.

Remember, you will commit to reading this and updating it regularly as the industry and company grow over time. That’s how you stay important, and long-term as a trusted tool.

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Viral Marketing & Its Importance

Nikhil J

Time to talk about “Viral Marketing”, let me start with a small example of how this viral marketing works.

  When Hotmail was introduced, it was not known to everyone about the service, When few people started using Hotmail as there email box, Hotmail decided to add the signature logo down in the footer with all the emails sent from the users. At the other end who receives this email, I was able to see that footer and it started becoming viral, customers started registering, and that lead to a boom in the Hotmail business.

That simple idea made wonders in their business, and there are many examples both successful and unsuccessful strategies implemented in Viral Marketing. Viral marketing, the word itself sounds viral, doesn’t it? Like the name says Viral, it’s a way of spreading messages related to a product or a service that a company offers. It is easy to spread fake news, which can be made viral within minutes, but when it comes to marketing, it has its own steps and strategies to look after in order to make viral marketing a successful one. Like a virus from one person to another person. How can we achieve that? By creating content that adds value to be shared with others. It might be video, image and a unique application that performs a different function.

Do you remember?

Being a marketer or business founder, most of us are familiar with the idea of “becoming viral” and would love to take advantage of it. But the truth, there are many miss understandings about what it really takes to do and the benefits of it.  Before we start going in-depth, let’s understand some of the definitions available on google provided by few marketing experts.

What is Viral Marketing?

Viral marketing is pretty much what it sounds like — marketing that spreads like a virus. Though usually referring to online activity today, any strategy that encourages word-of-mouth can be considered viral marketing. Viral marketing is a marketing strategy where network effects and word-of-mouth advertising are leveraged.

It is a goal to get a crowd of people spreading the word about your product or service of your company, reaching new audiences, and creating a rapid increase in the revenue for your business then it’s called viral marketing. According to Investopedia, “Viral marketing seeks to spread information about a product or service from person to person by word of mouth or sharing via the internet or email. Because it is one of the most effective types of marketing. You don’t have to spend large budgets on creating ads or getting them out there In the previous days, businesses had to take advantage of traditional marketing, outbound media, or ask customers to do. But now since the time as changed, the introduction of Internet marketing made things easier compared to traditional marketing.

It was taking a long time to do small viral message in the period of traditional marketing, in most of the situations it was very expensive,  but today, we have internet communications like social media that allows us to achieve the better results, much quicker and in less cost. Some of the biggest viral sensations often occur randomly and unexpectedly, but more and more frequently, we are finding that viral marketing is being strategized. By now, you will be able to understand what viral marketing is and how different it is from traditional marketing.

Time to speak about benefits of Viral Marketing:

So, let me guess you might be thinking why viral marketing is required when we have online advertising and SEO?

To make it clear: going viral isn’t going to replace traditional marketing anytime soon. But it’s a great way to compete and stay top on the list.

  • First thing first, Increase brand awareness – Yes, creating brand awareness is the toughest initial step for any company. If this goes well, automatically sales and revenue will go up. Viral marketing is the best way to achieve this in a short period of time, if all the strategies and market situations are favorable then yes, it’s your company becomes a hot cake.
  • A rise in website traffic – It is again co-related to the first step mentioned above, traffic to your company website depends upon how well the customers know your brand in the market.
  • Increased lead flow and conversion rate – For any business sales numbers that build revenue is a strong pillar of the company. Higher the traffic of your website higher the lead flow, and the higher the lead flow gives high conversation rates.
  • Cost and time effective – yes, you heard it correctly cost-effective is the biggest achievement by using viral marketing compared to any other marketing strategies.  And yes, also the time required to perform this activity and to become viral is very minimal compared to other marketing activities.
  • No Geographical hurdles – There was a time it made it difficult for the companies in reaching out to the audience across the world, but not anymore with viral marketing. Thanks to Viral Marketing, that made reaching out across the globe within a short period of time.

By now you can examine what is viral marketing, why it is required, and benefits of viral marketing. Let us also see another side of viral marketing that is disadvantaged. For that matter, if you consider any strategies, we will have the pros and cons of it.

Drawbacks of Viral Marketing:

Word of mouth can be an effective strategy when you are trying to create brand awareness, but companies need to preserve the disadvantages of viral marketing in mind as well. The idea behind this type of strategy is to provide your audience with information they will want to pass on to other people they know.

As good as viral marketing works, the following drawbacks of viral marketing should also be considered before implementing to promote your business.

  • Nuisance Factor – If you decided to use email to drive traffic to your web site, it is like you are competing with most of the other people who are using the same structure. It can be difficult for people to decide which messages they should pay attention to. It creates a lot of annoyance for people and they mark it as spam.
  • Negative Buzz – Sometimes, instead of creating a positive we end up creating negative buzz quickly, this can happen in viral marketing too. If your audience starts posting negative information about your business on blogs, social media, and other internet communication spaces, very few people will take the time to investigate for themselves to figure out whether this negative buzz is warranted. But otherwise, most of the people will take what is being discussed as true and your business will suffer as an outcome.
  • Privacy – Most people have concerns about privacy issues, both online and in the offline world. They want to know what the companies they business with are planning on doing with their personal information and may not be interested in participating in a campaign.
  • Tough to Measure – Any Internet marketing strategy must be measurable, that is where you will be able to figure out the success factors. Viral marketing can be a hit and miss proposition, and unless the campaign is being managed by experienced marketers, it can be very problematic to determine whether it is a worthwhile plan.

Conclusion:

Let me guess, after understanding the drawbacks of viral marketing you will be in a dilemma whether to implement viral marketing or to go ahead with other marketing strategies. Let me also say you again, any strategies you prefer to go have pros and cons, and if there are mistakes in your campaign no strategy will be able to fetch you the required results and there is a chance your business might lose even present reputation. So, let’s make it clear Viral marketing is the best way to create brand awareness in a short period of time and with cost-effective, being strategies implemented in the right way. To know about more digital marketing trends .

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Benefits Of Having A Website For A Business

Nikhil J

In a world with a growing population especially in countries like India where the youth population is going to dominate in the near future who at most prefers the digital world. And as of date, 3.5 billion people stream online which indicates the market it creates for any kind of business. It also becomes the best alternative to stay connected and to gain or sharpen knowledge in any aspect.

According, to the eCommerce foundation around 88% of consumers pre-check information through the internet before purchasing any service or product. This kind of buying behavior emphasizes on the importance of professional websites. Currently, in 2020 the business world and even the generation have largely moved into the digital age while within few more years the entire population is going to have access to the internet which also makes it the biggest platform for information, communication, sales, diversification, and growth of any kind of business.

Having a website is no more an option but has become a necessity to make sure that your product or service is in the front line and is in power with that of your competitors who have also exhibited their products or services in the digital world. A website will not only give you credibility but also give an impression of a larger and well-grown company. It not just gives better service to your existing customers but also creates awareness about your service or product in the marketplace which creates a room for prospective customers.

People often say ‘why do I need a website to sell my cakes?’

Answer:  Consumers will always Google’ Best cake shops near me’ and not having a website, you’d lose a significant amount of consumers. Your website serves as a base for those wanting to gain information on your product/service and also to purchase them.

 Let’s see 5 points on why is a website important?

 Marketing strategy – The internet has transformed how we build and promote business. There is access to far more resources and potential than ever before. The marketing of the website extends to every aspect of the digital marketing strategy.

(How digital marketing is improving buying power of customers)

Few of the online marketing strategies include :

  • Content marketing – The importance of content marketing is significant, but your content needs a home and that home is your website. All your content and blog posts display the product information which prospective customer is in search of. Your website is the perfect place to house all the great content created by your business.
  • SEARCH ENGINE OPTIMIZATION – SEO is a process of making your website more visible in search engines and creating traffic from people searching for your products or service, through the internet. Though much of the ranking comes from the technicality and content of your website and your site development strategy.
  • SOCIAL MEDIA MARKETING – Every type of communication, piece of content, or information regarding the products or services that you put up on SMM will drive the customer back to the website as we are using the third party i.e. Social media sites to engage with customers.

For example; we tell students we are a digital marketing institute but if the students want to know more about the courses offered, they can learn more by following the link on the blog post.

  • Email marketing – This is the most effective way of communicating to the customers by sending emails and for building a relationship with prospects, leads, and customers.

You can incorporate email marketing into any kind of market plan, without worrying about any additional costs. So your website does play an important role in order to send customers back to the website for converting the leads, but be sure to send it from your website’s email address as nothing is worse than a marketing email sent from a personal or public address as it looks unprofessional.

  • Convenience to customers – The information available on the website plays a very important role in the success of companies because of the convenience it provides to consumers, which is an important factor in one’s growth. Hence, the ultimate goal of your website is to answer all the user questions with ease. This factor leads the company to be successful and achieve their end goals.
  • Ease– Having a website makes it easy for people to find you and read about your company and purchase your products.

For example; if I had to know about digital marketing institutes, I would just Google and grab information instead of going from one academy to another.

If you make your products available for sale on your website, then consumers can even make purchases around the clock. By making it easy for consumers to browse and buy your products online, you’re making it as convenient as possible for leads to convert to customers. And the best part is – you don’t physically have to be there to reap the benefits of the sale. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

  • 24/7 accessibility – a website provides access to the audience around the clock. Your website is working for you even while you’re asleep to bring you more customers. Luckily u don’t have to give up on your sleep to communicate 24/7. You can also improve your customer service by providing a Customer support system by creating a forum where users can clear any doubts or gain additional information.
  • Affordable cost- It’s time to talk about money. Having a website is the most cost-effective marketing method and the best part about the website is that once you invest in it, it lasts you forever. The cost usually depends on the quality and the design you choose for your website. The more professional and unique the higher the cost. The other costs added to the website design is website hosting, which is inexpensive. Various web hosting companies are Blue Host, go Daddy, big rock, etc

For example; if you were to use blue hosting, which is a great company, you would probably be charged around 199/- per month, if you sign up for the basic plan.

  • Sales: The chances of your website generating more than a handful of customers over the upcoming few years are guaranteed as a website makes it possible for anyone in the world to find you. Nearly 2 billion people made an online purchase in 2019. The more consumers you reach online, the more opportunities you have to make a sale. Having a website doesn’t automatically bring customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.
  • Improve productivity: Less time is spent explaining the services to consumers as all the information is available on the website 24 hours a day, 7 days a week, and 365 days. Your website also acts as a data center for both you and your employees, customers, and prospects. It saves money and time by not having to print on paper catalogs or produce receipts. This way things work much faster.

 

Building Credibility:

 Let’s understand what credibility is first- Credibility means your business has to come across as trustworthy, safe, and knowledgeable.  Your website is often your customer’s first impression of your brand, hence in today’s digital marketplace, businesses without a website are considered less credible. Imagine a salesman coming up to you without credentials or ID card and shares information on any service, would you trust him? No, because it’s not the best first impression.

A website is a professional move in the eyes of a customer and by helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships. By building valuable and educational content on your website you can improve and encourage conversions.

How to Get Started with a Website for your Business:

 The importance of a website in business is clear and it’s vital that you have a professional website. Your website is the museum you build online. If the museum has no extravagant showpieces no one will pay a visit again. There are a few different ways to get a website, and it’s possible to even create one by yourself. There are multiple tools available to enhance your website and a variety of website building services that you can use in building your website. Drag and drop website building services like Square Space and Wix are easy to use and affordable. If you have some web design knowledge or you want to customize your website the way you like then you can also use WordPress, which is free to get started.

When you start creating your website for the first time it might seem confusing and overwhelming. In reality, creating a website is easy if you know what you’re doing.

But how do we start?

  • Choose a domain name or URL- the first step to create a website is to determine what domain name you need for your website. This is an important step as all your content and business will be identified and linked by the domain name you choose.
  • Registering domain name- after you have chosen a domain name, there is a variety of hosting services available that will give you a free domain name with your hosting account on registration.
  • Choosing hosting service – hosting is the process to access your website and make it visible on the internet. A few of the hosting services are  Bluehost, GoDaddy, Hostgator. Make sure the hosting service offers good reliability and speed.
  • WordPress- once you complete the above steps you’ll need to install software that will allow you to manage and build your website as you wish to. The software you need to download is WordPress, which is free and one of the most convenient, highly flexible, and customizable to create your blogs, websites for business.
  • Build your website- there are tons of themes available on WordPress that can be used to customize your website based on the looks you prefer and suits your functionality. Once it’s ready you get to add content to your website.

A good website must include:

  • Unique and knowledgeable content
  • Attractive design
  • Easy conversions
  • Fast load
  • Easy to navigate
  • Helpful F&Q’s
  • Reviews

The majority of people opt to create a website themselves by having it customized their own way and save a lot of money. This is not only restricted to HTML coding but also many other ways so if you’re interested in creating your own website then we offer just that. With simple tools, you can have your website ready. To find out more about our courses or to learn more about the importance of a website, contact us today.

Join our Digital marketing institute in Bangalore and become a certified digital marketer. Our institute provides 50+ Modules, 25 Certifications, and 100% Placement Assistance.

Importance Of Website In Business

Nikhil J

  The website is the most important and perhaps one of the mediums that can pass relevant information about the product and services offered by an organization. The website, look, feel and contents influence the brand image of the organization to a great extent and thereby creates the necessary stimulus for lead generation.  It’s a known fact that the entire consumer market is now connected through the internet and with a website the organization will be able to reach more audiences.

With a strong website, one will be able to build a strong brand image, reach more audience and directly generate more revenue through resulting inquiry and sale. But in this digital world, every parameter of the digital footprint the website leaves is very important.  The world revolves around a common platform called “Search Engine”.

With search engines deciding on the kind of traffic that gets directed to the website, the quality of the content plays a major role in ranking. The website being the backbone of digital marketing strategy, higher the ranking better the hits for the website. The search engines do a periodic parsing of the website of the content and rank according to the business, duplication of the content that’s on the website, junk links, loop links and content freshness. Thus a technically and functionally strong website does not guarantee high traffic. It’s also the content and freshness. When the social media marketing is campaign is initiated every content should have a place to reside and the website plays a major role in this too.

The organization’s social media marketing strategy will have many arms like Email Marketing, Blog posts, Facebook, Instagram, Twitter, Tamboola and many other classified websites. All each vehicle has different restrictions and hence we need to have a place for the content to live. If we are communicating information about products we can’t display all information but can certainly route all the customer request to a specific page on the website. With the entire website at our disposal, we can be sure we give authentic information about our products and services.

The website also plays an important role when we use Email Marketing to reach the prospective audience. All Email Campaign services providers have huge restrictions on the kind of content we use in the mail, a number of words, kind of pictures and many more. It’s a difficult task to pass on all information to the audience with all the restrictions. It’s here we can make use of the website to reach the customers and engage them with information. The landing page can have complete information and also a pop up for the current subscribers to refer their friends. It’s another way to have a more customer base.

As a part of an organization’s Social Media Marketing Strategy, Pay – Per – Click advertisements plays an important role. Pay – Per – Click advertisements have great reach because of the fact that it works based on the search for a particular product or service. Here the consumer has already decided to look at options available for him to satisfy his requirement. It’s here the website’s functionality and attractive looks play an important role.  The very fact that the consumer has a need already in place, the only thing a website has to deliver is the required information in an impressive way. All the required content connected to his search has to be there and it can be in the form of a landing page or just the organization’s website.

As discussed earlier, the ranking done by the search engines plays an important role in bringing in traffic and sales. One of the important factors in the ranking is “Bounce Rate”.  Lower the Bounce Rate better will be the ranking. Bounce Rate is a way to measure the website’s capacity to engage a visitor for a longer duration. It’s here that the content of the website plays an important role. All the advt campaigns should have a support page on the website and can have multiple target locations inside the website to provide additional information abt the products and services an organization is offering. The overall objective is to provide all possible relevant information to the consumer and create a sense of completeness in his search.

Pay Per Click advertising falls under the inorganic traffic category. There is also organic traffic to any website. And it’s achieved by the process called search engine optimization (SEO) and it’s done by a group of external or internal professionals called Search Engine Optimizers. Every search engines have specific ways to rate a website and list based on a ranking when customers use the search engine to search about products, services, companies, organizations, or even general topics like cooking, health, sports, and many more. When the website is SEO friendly and is designed within the framework of the search engines, it increases the chance of more traffic and more fresh customers.

Ecommerce:

It’s a proven fact that Sales are the most important factor for any organizations’ success. It provides the necessary financial support to keep the organization in the business. To show growth for any organization is it financial, Manpower, or Geographical expansions there should be a corresponding growth in sales. To generate more sales, the organization should reach more prospective consumers. To reach more prospective consumers the organization should have multiple ways to generate leads. And for Digital Medium the major driving force is the Website.

A complete website will certainly enhance the new business opportunity. By engaging more the possibility of additional business also becomes active. By having an optimized website for search engines, we can increase the chances of getting more qualified leads thereby saving considerable time in qualifying general leads.

Apart from Online sales, a complete website increases organization sales by being available for consumers at all times. The sales can happen from anywhere in the world at any given point of time as the website engages the prospective buyer by sharing quality and relevant information to satisfy his needs. By focusing on the quality of the content, we can literally make the content an additional sales force by assisting prospective consumers to make informed decisions on products or services.

For any growing organization, brand images play a major role. The better brand image better should be the website. Better the website better will be the credibility that is been built around. The world has gone digital and a website is a tool to create awareness among the general audience.  It’s the front face of the organization with information about the management team, products, services, job opportunities, and other relevant information including the Mission and vision of the organization.

The above will result in establishing the trust about the organization and thereby ensuring the consumer takes the initial step of contacting the organization. With more useful relevant content, the confidence in the organization will enhance and in return create a pleasant atmosphere for the consumer to interact with the organization.

Hence the website becomes an important tool to create awareness about the organization, the products, and services and it’s almost like the first chance to leave a good impression about the Brand. So it’s important the website is a good and professionals one.

As mentioned earlier, a complete website should be attractive and easy to navigate. A less attractive or unattractive website will not only fail to create an impact but will also result in the failure of a digital marketing campaign, which will fail to bring in new prospects and will fail to bring in new sales.  It’s a fact the visitor to any website will decide to continue or exit the website in the first 5 to 10 sec and it amounts to 95 % of the traffic. A web site that is professionally designed will be easy to navigate, will not have black links, will be attractive in design, will have faster load time, lesser downtime, will be secured (HTTPS), and most importantly will be search engine optimized.

Considering all this, the importance of a website can never be ignored. It’s a must that any organization spends quality resources in developing a website. It’s important that they see it as an investment and not as an expenditure.

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