Author: Nikhil J

Digital Marketing Course for Startups

Nikhil J

They have an idea of digital market, that idea has to be developed, tested & then market. It’s a Startup, where founded by one or multiple entrepreneurs to develop the idea as a unique product & finally to bring it into the market. Startup funding is required, the sources include bank loans, government-sponsored, grants by organizations/non-profitable organization,s, etc.

Major history says startup fail, but at the same time history speak’s most successful startup entrepreneurs like Flipkart founded by Sachin Bansal & Binny Bansal, Microsoft founded by Bill Gates, Ford Motors founded by Henry Ford, Oyo founded by Ritesh Agarwal, Swiggy founded by Nanda Reddy, Rahul Jaimini & Sriharsha Majety, Bookmyshow founded by Ashish Hemrajani, Parikshit Dar, Rajesh Balance and many more. A simple effort is required to make its own startup success in the market. Making their perfect presence in the market as per the requirement the success leads & then they’re inspiring success stories for the people around and globally also.

Digital marketing refers to ads that are delivered through channels such as search engines, websites, social media, email, and mobile apps that are completely digital. Digital marketing’s main objective is branding & sales totally to create revenue.

The startups are to create and lead new talent, now digital marketing for startups is a unique combo system with huge demand. Hence this digital marketing for startups works exceptionally well because digital marketing is a universal concept. It’s a digital era, everything is digital & people most of the time rely on digital means of online presence for their transactions like purchasing, ticket booking, checking reviews, etc. Digital marketing has given effective identification to many of the startups. To work this combo digital marketing for startups, you need to understand the basic business factor of the targeted audience for their long and short terms goals too.

Startup owners always merely think that they don’t have the right & enough budgets to spend on digital marketing. If they perseverance for a long time and believe that customers will show up after some time. This is not a good approach to digital marketing for startups. There is no astray of customers, your customers are already perseveringly in online.

Also read: Skyrocket Your Business with Digital Marketing

They will be a quest always for a business, shopping, etc. Today people if they are interested in the product to buy/purchase they seldom search for your products online.88% of people consider online reviews not to denie for their purchase decision.

Startups need help to uplift their business to take off from the ground. So they are many ways for startups to be best by implementing digital marketing strategies.

  1. Unique Content:

The unique content helps your customers providing the content. Unique Content is a piece of information about your own product that is displayed. And this provided content should be shared as much as possible. Again Updating this unique content is more important, you must create weekly unique content. Try to make shorter content with effective information, and shorter content earns most backlinks, a study says by search engine journal.

  1. Social Network Platforms:

Most of the people in the world are busy on social media, so your business must target social media networks. Networks like Facebook, Instagram, Twitter, Snapchat plays an important role in uplifting your business and also the online brand presence. Social networks will connect to reach out to your target audiences. On the other hand, it will take lead on your search engine ranking, webpage CTR, lead generation and conversions, etc.

Also read: How does Digital Marketing Works?

Consider in 2019, Facebook is the largest social media channel with 2.5billion monthly active users. Similarly, Instagram a photo-sharing platform to its finest photo uploads the users a do, Instagram is the one social media channel growing rapidly.

  1. SEO More Important:

More or less SEO is still important, getting you targeted customers without paying a single rupee that is what SEO is (Search Engine Optimization).To increase your visibility and ranking over the company website without any payment. And even involves other key factors like increased traffic, ROI, brand building, and other factors too. Some of the tools for SEO to increase your ranking are SemRush, Moz, Google Search.

Console, Google Trends, Ahrefs, Woorank, Screaming Frog.

4 .Moblie – Friendly Website:

The world is running by hand device mobile, the number of mobile users and the search continues to grow each and every year. If your company website is not mobile-friendly ie responsive will lead to a struggle for organic rankings. Google has the best algorithm for analysis, according to the recent google algorithm the best way to increase your organic ranking traffic is to make the best responsive website which is more mobile-friendly. Google will have a note when your website is mobile-friendly or responsive.

  1. Video Marketing:

Video is one of the right ways to approach customers. Video Marketing players somewhat a unique presence in digital marketing to say video ads have a huge following and fan base too. Making a short informative video about your company will reach more efficiently to your customers and wide other customers also. Reaching your video via social media platforms will lead your customers for more engagement on your company and even in the other way of brand awareness is created. More engagement can be done like posting webinars, go on for live sessions, add stories, etc.

Email Marketing:

To me, as per my studies if you use and implement it in the right way Email marketing is the most effective marketing to reach the customers. The important thing in an email is a relationship is built with your customers. And moreover, with personalized content, you can build trustworthy relations with your own existing customers.

Some Steps need to be followed by Startups:

  1. Make Bussiness Plans
  2. Get Organized
  3. First Understand the Market & Your Targeted Audience
  4. Make Legal structure & your business registration officially
  5. Build more and more networks
  6. Never invest with a negative partner
  7. Try to avoid the intake of unrelated people
  8. Never undervalue the service of your product
  9. Avoid Overmarketing
  10. Spend money on the demand for the business

Bottom Line:

A startup is an initial step for success. By a single person alone a successful startup can’t be built, an startup with a team will lead your business successful in the market. Up’s & Down’s are quite common in every field, so don’t lead back of a failure; be sportive, learn from the failure and bounce back with the team into a market with the business.

Try to take unique ideas & be unique in the digital market field after learning digital marketing and getting google certified from us.

Google Algorithm Updates

Nikhil J

Google algorithm is mainly defined as an asset of rules which solves the problem in a limited number of steps. Google algorithm is considered a complex system that will regain the data from the search engine and deliver the results to the query. In the case of a search engine, it uses a combination of algorithms and a variety of ranking signals to deliver the webpages.

Google algorithm search out a webpage and assign a rank to each page based on some of the factors. Assigning is mainly based on how many times the key word appeared on the page. Appearance of high ranked pages in SEARCH  ENGINE RESULT PAGE means that the links which related to the search query are the first ones Google list.

The function of Google keyword is same to other search engines. There are two automated programs called spiders and crawlers which moves from one link to another link and making an index page.

This index page will be used by an user when the person enters a search query. One of the function of search engine is it will finds the page which contain the keyword that were in user’s search query. Google spiders has the ability to estimate the differences between the webpages with actual content and redirect sites. Keyword placement also plays a major role in the working of Google algorithm.

For example consider the Web page title, Google will search for the keywords in headings. Keywords in the major headings will be more  valuable than the side headings if they contain the same keyword as in the major headings.

PageRank is a feature of google algorithm, is used to rank the web pages. It measures the importance of pages. It is the first used algorithm. Estimation of the importance of page is done by counting the number and purity of link to a page. It is considered as link analysis algorithm.

Web graph describes the PageRank, which is originated from mathematical algorithm. Importance of page is based on the rank value. PageRank is created by all World Wide Web pages and the hyperlinks. PageRank of the page depends on the  incoming links and the number. Each link will be counted as vote for the target page.

Also read: Google Ranking Factor in SEO

Pages with high quality content will be linked first followed by the average quality pages. Votes are given from high ranking count to low ranking sites. Even though high ranking pages linked to thousands of other pages, but each individual vote won’t be counted as much.

Factors which affect the scoring include, the time of the site has been around, strength of domain name, appearance of keywords on the site .The concept of PageRank has been applied to manipulation. Since September 24 2019, PageRank and all associated patents are expired. Google’s search engine can create a best result by focusing on the links going to and from a Webpage.

Related Post: Digital Marketing: Best Career Opportunity

Every day there will be a changes in the ranking algorithm by Google.  Some are tiny and some will affect the SERPs. There are some of the google updates:

1.PANDA

LAUNCH DATE: FEBRUARY 24 2011

WORKING: Quality Score is a scoring system assigned by PANDA to the web pages, which is used as a ranking factor. Officially it was declared as a core algorithm in the year of 2016. Initially it was known as a filter. Because of the frequent rollouts of PANDA, penalties and recoveries can happen faster.

ADJUSTMENT: Hazards like thin content and key word stuffing can be overcome by the regular site checks. SEO is required for this purpose. Copyscape is a plagiarism checker used for checking the external content duplication.

2.PENGUIN

LAUNCH DATE: APRIL 24 2012

WORKING: Major aim is to down rank sites whose link is deem to be manipulative. From 2016 its also become a part of core algo. When compared to panda one of the notable feature of PENGUIN is its work in real time.

Must read: 5 Steps to Rank any Website

ADJUSTMENT: SEO SpyGlass is a backlink checker used to display the link profile’s growth and run regular sites. Progress graph for the profile link will be displayed on the Summary dashboard and check out for unusal spikes in the graph. Penalty risks can be checked out through Linking Domains Dashboard.

3. HUMMING BIRD

LAUNCH DATE: AUGUST 22 2013

WORKING: Provides a search queries and results that match searcher intent. The main aim is to rank a page for query, if it doesn’t contain the exact word that has been entered by searcher. Natural language processing can be used to achieve this function.

ADJUSTMENT: It can be done by expanding the keyword research and focus on concepts. Create comprehensive content inorder to satisfy searcher intent.

4. PIGEON

LAUNCH DATE: JULY 24 2014(US), DECEMBER22 2014 (UK,CANADA)

WORKING: Users location have been played an important in this update. Due to this update there is tie between the local algo and core algo. Local results can be ranked by using SEO factors.

ADJUSTMENT: Effort can be invested into on and off page SEO. WebSite Auditor act as a starting point for running an on page analysis. The aspects of on page optimization can be determined by Content Analysis dashboard. Business directories is used to enlist the off page SEO.

5. MOBILE

LAUNCH DATE: APRIL 21 2015

WORKING: This update rank the mobile friendly pages at the top of mobile research and remove the pages which are not optimized for mobile or it is ranked down

ADJUSTMENT: Focus mainly on the speed and usability. Improvement of pages mobile version is done by mobile friendly test and the test is incorporated into WebSite Auditor

6. RANKBRAIN

LAUNCH: OCTOBER 26 2015

WORKING: It’s a part of HUMMING BIRD algorithm. Consider as a machine learning system. Relevance of queries can be understand by the help of this google update and it will give better result for the entered quire. Its known as third important ranking factor.

ADJUSTMENT: Competitive analysis  used  for  the  optimization of content . One of  the to diversify the content by using  TF- IDF tool.

To know more about the learn digital marketing and best digital marketing course please visit our page : https://learndigital.co/

Digital Marketing Importance For Small Businesses

Nikhil J

Digital Marketing skills implemented to the marketing activities of a company that are carried through electronic devices or the internet.

The type of marketing uses various digital strategies by businesses to connect with their customers. In simple words, digital marketing is marketing that is done online.

Importance:

1. Provides Equal Opportunity for Every Business:

we can see our small business growth because digital marketing provides equal opportunities for every business.

It is not a strategy only restricted to big corporations or multinational companies. Small businesses can actually leverage their business with the help of digital marketing.

They can stand in perfect competition with the established businesses. Also, they can make full use of digital marketing by engaging different clients on different platforms.

2. The Cost-Effective:

Digital marketing does not require huge investments. Small businesses can find digital channels that work and do not require much cost to be spent. Digital marketing hence becomes a ray of hope for small businesses.

3. Helps in Conversions:

Conversions can be tracked by understanding the traffic that turns into subscribers, leads, and deals. The conversions with digital marketing are higher when compared to other forms of marketing.

Related Post: List of Top Digital Marketing Questions Answers

Therefore, small businesses should make efforts to draw strong digital strategies that aim for higher conversions.

4. Targeting the Right Audience:

One of the reasons why digital marketing is winning over traditional marketing is that it helps to target a specific segment.

The interactions done with the target audience are result-oriented. They help to achieve predetermined goals. With e-mail marketing, one can directly target a specific person. Therefore, digital marketing is considered the highest personalized form of marketing.

5. Helps in Mobile Marketing:

Digital marketing also includes mobile marketing. There is no doubt attached to the fact that people are increasingly using mobile phones these days. Companies, therefore, are making their websites responsive to mobile.

6. Increases Brand Reputation:

Every business initiates with the aim of attracting more customers. The same thing applies to digital marketing. You can start with the aim to gain maximum possible clicks to your websites and marketing platforms.

Related Post: 5 Steps to Rank Your Website in Search Engines

Gradually, more people start to recognize your brand, and when you offer them the exact thing they are looking for, the reputation of your brand increases. This also helps you win the trust of your customers.

7. Influence Marketing:

Social media tools like YouTube, Twitter, and Instagram hold the power to influence the general public. The inclusion of social media tools has given birth to influencers.

This particular breed of influencers has the incredible power to influence the decision of the general public. Hence, companies no longer have to endorse celebrities to boost the promotion of sales of the product or service. Looking at the above list of reasons, small businesses should definitely opt for digital marketing.

Many startups and small businesses adopt traditional methods of marketing but the results with traditional methods are very slow and are able to attract customers at a local level only.

Whereas, the group of potential customers found online is comparatively very large as compared to the potential customers that are targeted locally.

Strategies of Digital Marketing:

Digital marketing strategies are becoming an important part of the marketing strategies of businesses.

These strategies are similar to the traditional marketing strategies that are adopted by companies when it comes to goals and mission.

This is because both methods aim at creating brand awareness and help companies to connect with customers online.

Also read: How does Digital Marketing Works?

Digital marketing strategies are beneficial to every type of business and specifically small businesses. Small businesses that are not implementing digital marketing strategies to their business should need to understand its importance.

The reason is that digital marketing strategies help their business to develop well in such a competitive market. Digital marketing covers all aspects of online promotion from content creation to the sale of products or services.

Here are the main areas of digital marketing that every small business should adopt in their marketing strategies. Some of these are strategies that are effective for online businesses and others for online businesses.

1. Content Marketing Strategy:

Content marketing strategy is a technique through which the small business will get an idea about what content pieces they are going to create.

Along with that, they will get an idea about how to use that content to attract, retain, and convert their readers into their customers. It is a core part of digital marketing strategies. This is because through the content you provide relevant information on your products and services to your customers.

Also read: Digital Marketing Strategies 2022

In the past, businesses use to do content marketing through printed brochures. Nowadays, it is done through articles and blog submissions on business websites.

For good content marketing, you need to understand your audience, make interesting and engaging content for the users, promote your content.

There are several benefits of content marketing strategy to the small business such as:

  • .Attract customer attention towards your products and services
  • .Generate leads
  • .Generate and increase online sales of your business
  • .Increase brand awareness online
  • .Compete with large businesses.

2. Search Engine Optimization

Search Engine Optimization is the most effective way to grow your small business. This is because every person uses a search engine to find things online as well as local.

Small businesses can compete with a large business by being on the search engine. It becomes necessary for your website to rank higher on the search result.

Also read: How to Grow Your Social Media Followers?

Through SEO, your business website will get more organic and free traffic. Paid advertisements can also help you get visits to your website but you have to pay for them.

For good SEO, you need to consider the following steps:

  • .Publish engaging and readable content on your website
  • .Publish blogs regularly
  • .Create backlinks to the website
  • .Optimize your website using the meta tags
  • .Provide inbound as well as outbound links in your content

3. Social Media Marketing:

These days people use to spend more time on social media and that is the reason it has become an essential marketing tool for digital marketers.

  • According to statistics, people spend an average of 135 minutes of a day operating social networking sites.
  • The average amount of time is increasing year by year because people use social media to connect with their friends as well as to market their products and services.
  • The small businesses have started using social media marketing and they are getting benefits in several ways such as:
  • They can share their valuable and interesting content to engage the audience.
  • They can use social media for customer services and addressing their complaints.
  • They can create brand recognition through collaborating with influencers and attract new customers.

4. Local Search Marketing:

It is an appropriate strategy for small businesses. It is essential for every organization that is having a physical address.

The local SEO strategy in digital marketing will help your small business to outrank your competitors in your area.

The objective of the local SEO is to get a high ranking in the searches in your area. When you apply this strategy, you should consider these few points:

  • You need to make sure that your NAP (name, address, and phone number) is consistent.
  • You should create a local listing of your business on websites, such as Google My Business ( GMB )
  • You have to optimize your website pages and content for the local keywords
  • Make your website’s pages mobile-friendly
  • Encourage the online user’s reviews

Conclusion: For a small business, we should consider these digital marketing strategies. We can combine these strategies with our marketing efforts to enable better results for our business.

Some of the areas of marketing, such as email marketing, content marketing, Social media marketing can be important and effective for our business. Small businesses can formulate these strategies by themselves if they have relevant expertise.

Join our Digital Marketing Institute in Bangalore to learn all the hot digital marketing skills to grab the job of your dream. We are one of the Best Institute for Digital Marketing in Bangalore with the best Digital marketing courses.

Search Engine Optimisation Techniques 2022

Nikhil J

Over the past few years, SEO has changed a lot. It is no more about keyword stuffing, spamming links, and thin content. Fortunately, Google has stamped out those shady practices which were done to manipulate search engine results.

For the purpose of improving the quality of search engine results and for avoiding shady SEO practices, Google keeps making changes to its algorithms.

Each year, Google makes hundreds of changes. Some of Google’s major algorithm updates are Panda and Penguin that affect the search result in significant ways.

So, let’s take a look at some of the most effective SEO techniques that can get you actual results in 2020.

1. Update or Republish your old Posts:

A blog post goes through various phases. These 5 phases are:

  • The Spike Phase: this is the initial stage after the blog is first published
  • Trough Phase: At this phase, the blog struggles to get its traffic
  • Growth Phase: At this phase, the traffic suddenly increases
  • Plateau Phase: At this phase, the growth in traffic stops
  • Decay Phase: At this phase, the traffic slows down

But you don’t need to worry, there is a solution to this decline in traffic. The solution is updating or republishing your blog on a regular basis. Here are some things you can consider for updating your posts:

  • Add some content to the old blog
  • Add data/research
  • Merge similar articles
  • Add relevant pictures or video embeds
  • Get fresh backlinks to your updated post
  • Add the current year to the heading tag

2. Prioritize Mobile-First Ranking:

Google uses the mobile version of the content for indexing and ranking. According to a report, 72.6% of internet users access the internet through their mobile. So, it is very important for a website to be accessible on desktop as well as on mobile devices.

After Google’s Mobile-First Indexing, it has become mandatory for all website owners to have a mobile version of their website as well.

What is mobile-first indexing?

Mobile-first indexing means that Google will first use a mobile version of the content for the purpose of indexing and ranking. Since the majority of people access the internet through mobile, Google bot has started indexing web pages with the smartphone agent.

Launched on 1st July 2019, mobile-first indexing is enabled in all new websites by default. For older websites, Google will continue to monitor or evaluate web pages based on the best practices.

How to prepare for mobile-first indexing:

  • Create content which is easily readable over the phone
  • Make sure that both your mobile and desktop sites have the same structured data
  • Verify your mobile site as different property in Google Search Console.
  • Put the same metadata on both mobile and desktop version of your site

3. Loading Time Optimization:

A Website with a good loading time will definitely work in 2020. From the very beginning, website loading speed is considered as one of the crucial ranking factors by search engines. Google started considering site loading speed as a ranking signal in their algorithm way back in 2010, and still, it is one of the important factors that decide your website position on a SERP.

Let’s have a look at some ways to improve the speed of your website.

  • Use a better hosting option for your website. Selecting a decent host is very important as most of the users expect a site to load in 3 seconds or less if a website fails to load within 3 seconds, users use to abandon the site.

  • Optimize the media file on your website. High-resolution images are heavy and take longer to process. Try to keep the image size under 100kb for achieving the ideal loading time of the website. Some of the tools that can be used to compress images are JPEG Optimizer, Tiny PNG, etc;

  • Eliminate unnecessary JavaScript and CSS files as these files can be quite large.

  • Reduce redirects, as redirects require extra processing time which in turn increases website loading time. Serve your site to users directly.

4. Produce More Video Content:

One of the most guaranteed ways of improving your conversion rate in 2020 is including video content in your SEO strategy. When Google assesses the relevance of a webpage to a particular keyword, it doesn’t just take texts into account but also considers the image and video contents. offering a mix of all three texts, images, and videos, one can improve the ranking of their website by showing Google that your content is varied and valuable.

Also read: Difference Between SEO and SEM

According to a survey, 85% of internet users watch online videos. This indicates that businesses should start using video as a part of their SEO strategy as video content has more capability to capture a broad audience.

How to Optimize your Video Content for SEO:

  • Embed the video on our own website
  • Create compelling video
  • Share your video on social media platforms. This is a great way to improve engagement on your social media platforms, which will in turn benefit your SEO as well.
  • Make sure to have an engaging thumbnail image
  • Write a keyword and catchy title and description for your video as it plays a crucial role in the ranking of your video on the search engine result page.

5. Improve Voice Search Ranking:

As per a report, by the end of 2020 more than 50% of the searches will be conducted via voice search. Voice search has become one of the crucial aspects of SEO, which can’t be ignored in 2020.

Here are some tips on Optimization of a site for voice search:

  • Target or bid on long-tail keywords, as it is how people actually use voice search.

  • Focus more on local search, as people use voice search for “near me” questions. 90% time people do voice search to find places to visit, restaurants to visit, hotels to stay, etc

  • Try to use more conversational language instead of robotic language in your content. Do a study on the conversation style of people, what question keywords they are using, and what type of questions are being asked most.

  • Get listed on Google My Business, it will let Google know your business location, and this way you can rank for “near me” search queries.

  • Optimize your featured snippet, as more than 40% of voice search answers come from featured snippets

How to Optimize your snippet:

  • Create content that answers the question like FAQ pages
  • Keep your content fresh, update it frequently
  • Answer questions from your Google My Business Q&A section.

Are you interested in learning these updated SEO techniques in 2020?

Look no further, Enrol in Learn Digital Academy.

It is one of the Best Digital Marketing Institute in Bangalore, they provide the best SEO Training in Bangalore with 100% placement support.

The Top Nine Advanced SEO Techniques

Nikhil J

There was a period when keyword stuffing was intended by on-page techniques. With Google’s update to Panda, websites depending on this tactic were thrown out of the front page!

For SEO, after a few years, tactics that work today may not be working. In the post-Panda era, the listing of the Search Engine Results Page ( SERP) is replaced by pages which offer users value.

When you’re trying to rank a page on Google, your goal must be to add value to the site that’s already in the top ranking.

You can get a look into the simple to advance on-page SEO measures you should use for your website in this article.

What you are about to learn isn’t another guide that boasts of methods that have never been tried before.

What is OnPage Optimization?

On-Page SEO is a website optimization strategy in which search engines rate pages inside the site.

Proper page optimization should ensure that it ranks higher for specific keywords on search engines, and improves targeted traffic.

On-page SEO techniques is the practice of website content optimization, URL structure, meta title & description, images, and page speed.

Many times on the first page of search results, websites that fail to make on-page optimization do not show up.

The explanation for this is that when ranking pages on the first page, the Google Algorithm considers a number of variables on-page.

Several times on the first page of search results, websites that fail to do on-page optimization will not turn up.

The explanation for this is that when ranking pages on the first list, the Google Algorithm considers a number of variables on list.

When your page is not important to users, it will result in a high bounce rate and your page will inevitably lose its spot on the rankings of Google.

Is On-Page SEO a Ranking Factor?

The effectiveness of search engines depends on the pertinence of the users’ results.

Because Google provides the users with the best results, it is actually omnipotent in the search environment thanks to its sophisticated algorithms.

Because of this, optimisation on-page is all the more relevant.

The whole aim of doing SEO on-page is to ensure that users and the search engine understand what’s being provided on a website.

Also read: Complete Guidelines for Digital Marketing

It also provides an advantage as thorough on-page optimisation paves the way for you to reach the target market and efficiently get the message across.

All the factors you are about to learn from this article are important, because they send significant signals about your website to the search engine.

Skipping any SEO move on page will end with your competitor taking your spot on the SERP, which is exactly what you don’t want.

On-page SEO Techniques & Procedures

As you might already be aware, on-page SEO operation is one of the main ranking variables for SEO and it has the potential to make or break your website.

Here are a few simple on-page SEO factors which can impact a page’s search engine rankings.

Step 1: Optimize Your Content

You may have encountered the proverb SEO, Quality is King. The SEO industry is so dynamic as already told in the beginning, that things change over time.

Content is still a decisive factor but it depends on various factors to define the quality of the content.

You could have come across situations where the material of high quality will not make it to the first page of the Google Search List.

The main explanation for this is that the material was published without any feedback from the audience.

When you build long-form content on a subject that isn’t in the target audience’s interest, odds are you won’t get organic traffic given the best efforts to optimize it.

What you need to do as an SEO is to identify the targets’ most searched queries and try to give them the answers through your content.

Proper keyword analysis can help you find the most searched query string, so you can use it to rank high on search engines within the contents.

Step 2: Optimize Meta Tags

Optimizing a page’s meta title and definition is key to increasing the Website’s search engine rankings and click-through rate.

Google has confirmed that meta description is not a factor in SEO rankings, but ignoring it can lose valuable click-through rates for you.

The best way to optimize a website’s meta description is by providing the users with reasons for visiting the page.

Most certainly, the text that goes into the meta description is what Google would view on SERP (unless it chooses not to do so and takes some random definition from the content).

How to Optimize Meta Title Text?

Also after all these years, the meta title remains a major factor in SEO rankings. It’s necessary to optimize meta tags for both the users and the search engine.

The best trick for optimizing the meta title is to make sure that your goal keyword is positioned at the title start.

Step 3: Optimize Heading Tags

Inside a page the heading tags give both search engines and their users a fair understanding of the subject they are reading.

The H1 tag sets off as a significant ranking item when it comes to crawlers, particularly Google’s.

Placing the goal keyword inside H1, which is normally the page title, carries the same weight of ranking as optimizing the Meta Name.

In most cases, where there’s no predefined Meta title, Google will find a page’s H1 tag.

There is a lot of confusion about the use of multiple H1 tags. Google’s John Mueller has nevertheless categorically confirmed that multiple H1s do not impact a page’s search engine rankings

Step 4: Optimize Images for SEO

Web users nowadays are highly distracted when reading the material you’ve written and uploaded.

People’s attention span has significantly shortened, and monotonous text is one of the reasons why they continue to change their focus.

Like other instruments such as video or audio, photographs are one of the most important tools in digital marketing and communication because it is consumed on-the-go.

Related Post: Social Media Marketing & Its Benefits

Besides that, there is a good probability you will be able to receive more organic traffic through Google Image Search.

Nonetheless, optimizing photos for search engines is one of the key tactics for SEO practitioners that can help improve the websites’ organic presence.

Step 5: Check for Keyword Density

Keyword density is considered one of the most important variables for on-page SEO. Yet those days of stuffing keywords won’t carry you to today’s first place.

Google’s Algorithms are now being equipped to find and penalize websites that stuff keywords.

Keyword density has grown in these changed circumstances and it’s more related to sophisticated on-page SEO strategies such as LSI and TF / IDF.

Numerous replications of the same keywords can just damage the SEO strategy. like Digital marketing training in Bangalore don’t repeat the same keyword again

The aim is to make Google realize that the words used in the content are descriptive and important to the subject as a whole.

When you use the target keyword in the content just three or four times in 2020, the content will still rank, because you have used the technique of LSI and TF / IDF.

Step 6: Add Schema Markup/Structured Data

Now it turns out that Google SERP apps are critical Click Through Rate drivers. Some of those SERP features are the direct product of Structured Data or Schema Markup websites being introduced.

Structured Data is additional information provided to the search engine by the websites to better understand the content.

Structured data ensures search engines have useful knowledge/hints even before a user enters a web page.

Also read: Importance of Structure Data in SEO

The best example of Structured Data benefiting users is the feedback you see on the Films, Events, and Consumer search results.

Google has confirmed categorically that Structured Data is not a factor in SEO rankings. Missing on Structured Data, however, will cause you to lose the click-through levels.

Enabling structured data on a website or on individual pages means that websites are indexed and viewed by the search engines with rich details or snippets.

Step 7: Generate Sitemap.xml File

Search engine crawler is busy indexing millions of sites on the web out there. The amount of time they spent on each website depends on several factors, such as the number of pages, site load speed and the status codes for HTTP.

Sitemaps are easy to create, and there are a number of tools that can help you with the process, such as the free Sitemap Generator App.

Also read: How to Plan Social Media Campaign

Nonetheless, if you’re running a CMS-based website, the process gets much simpler as sitemaps come as an intrinsic feature most of the time.

To ensure pages within the sitemap are indexed by Google, you need to add them to the Google Search Console.

One of the key benefits of a sitemap is that it provides a clue to Google crawlers about the significance of each page.

Step 8: Optimize Robots.txt File

Robot.txt is of similar value to a sitemap. Typically all websites have a predefined robots.txt file to make sure the search engines don’t crawl a few pages.

Check your website for https:/www.yoursite.com/robots.txt to check if you have implemented Robot.txt on your website.

Step 9: Optimize Page Speed

Since the time Google revealed that one of the determinants for organic ranking is the load speed of a website, there has been a lot of debate regarding a website’s page. Google Page Speed Insights is a helpful resource to help SEOs test a page’s load speed.

Through reducing the size of a few on-page components, such as JavaScript , CSS and image, the easiest way to reduce page load time is.

Such components eat up a chunk of the page load time and proper management of these will result in downgrading the website’s page load speed. to learn more about the crash course in digital marketing visit our website: https://learndigital.co/

Google Knowledge Graph

Nikhil J

SEO Course syllabus there are multiple thinks are included in search engine Optimization one of the main features is Knowledge Graphs

The knowledge graph is launched by Google on 16th May 2012. It is a system added to google search to provide more useful and relevant results to searches using a semantic search technique. The knowledge base shows sets of links to external websites, general information such as locations, review, opening hours, etc, and direct answers to questions.

The knowledge graph services to enhance its search engine results with information gathered from a variety of sources. It takes data from a variety of sources and presents it in the top right-hand corner of the search page, next to the first few results. It helps searchers can access an answer immediately without needing to click away from google.

A knowledge graph is a base of information that offer immediately relevant information related to a specific query.

The knowledge graph involved in two kinds of algorithms, one is used to construct it and another one is used to query it. The construction algorithms are used to connect unstructured information sources into a graph of concept or entities.

The relationship between the concepts and the attributes of each concept. In knowledge graph, the query algorithm are used to find the relevant concept in order to answer user’s questions. These are likely to involve some disambiguation, determining the content of a query ,and associated each criteria specified to the corresponding attributes in the knowledge base.

There are 4 main techniques to knowledge representation. Logical, Semantic,Frame and Production rules.

Logical representation is a language which represents a conclusion based on various conditions. It has some definite rules that deal with propositions. Logic representation is the basic of the programming languages, which helps to perform logical reasoning. Logical representation have some restrictions because this technique may not be very natural.  The efficiency of inference is not very good.

Semantic network representation is the alternative of logic representation. In semantic network representation, the knowledge is represented as a graphical network. This network consists of nodes representing objects and arcs which give the relationship between those objects. Semantic networks are a natural representation of knowledge.

Also read: How to Find Your Own Niche in Digital Marketing?

It helps to convey meaning in a transparent form that simple and easy to understand. A semantic network has some disadvantages. Semantic networks are not intelligent and it takes more computational time at runtimes. It depends on the creator of the system. These are inadequate as they do not have any equivalent quantifies.

Frame representation is a record like structure that includes a collection of attributes and values to describes an entity in the world. There are the data structures that are used to divide knowledge into substructures. Stereotype situations are represented by substructures. It contains many slots and slot values of any type and size. Each slot has names and values that are called facets. Frame representation is an easy way to understand and visualize.

Also read: Social Media Marketing & Its Benefits?

It is easy to add slots for new attributes and relations. It makes the program easier by grouping the related data. There are some disadvantages to frame representation. It is a very generalized approach. The mechanism cannot be easily processed in the frame system inference. The process of inference mechanism is not easy in frame representation.

The production rules are highly modular. It has two-part, the condition part of the rule is to determine which rule is applied to a problem. The action part is associated with problem-solving steps.

Must read: What is Off-Page SEO?

In production rules, agent checks for the condition, and if the condition exists then production rule is processed and corresponding action is carried out. The production rule system containing three main parts, The set of production rules, working memory and the recognize act cycle. The rule-based production systems are inefficient, because many rules may active during the execution of the programme.

There are multiple kinds of rules in digital marketing trends . and to know more about top 10 digital marketing institutes in bangalore please visit our website https://learndigital.co/blog

Top 5 Tips to Increase Organic Engagement on your Facebook Post!

Nikhil J

One of the wishes for every Facebook Page holder,  How do I get more engagement with my posts? We have a friend list ranging from 100 to 5K friends but, our post likes don’t outnumber them or even reach 50% of our friend list.

Why?

 Our friends also have their own friend list and even they would be posting every day. The number of posts on our friend’s Facebook news feed keeps on increasing and they might miss out on our post. If they don’t see our post means there is no reach and if there is no reach means no engagement (likes, share, and comment). Getting likes to your post, engaging your followers is a task that requires much of your attention and brains. and they can learn more about social media marketing classes through for future business

Who doesn’t want a cheat code to increase your Facebook Post Engagement? Consider this as the cheat code to get engagement with your posts. Follow the below-mentioned tips and tricks to get some better response to your posts and increase your likes organically.

1.  Create Unique and creative content

2.  Build a Community

3.  Engage with your audience often

4.  Know when to post

5.  Post content consistently

1.  Create unique and creative content

One of the best ways for brands to increase their brand organically is to post quality and creative content.  I’m certain at this point you’ve likely heard “quality writing is everything”. Be that as it may, all things considered from the client viewpoint, that is all that truly matters – particularly on the social media platforms. Like Google, Facebook puts a great deal of focus on content quality and pertinence/relevancy. When choosing which post for a client’s newsfeed, Facebook takes a look at the metrics, for example, likes, shares, and clicks to decide the quality of each post. Typically, more excellent substance yields a higher Click Through Rate (CTR) and produces more likes and shares. The better the content, the better the outcomes.

2.  Build a Community

It’s not about you it’s about them. For brands, Social Media marketing is building them on the online communities and offering some value for your audience. The top brands on Facebook have one thing in common: they all figured out how to fabricate flourishing networks that keep their fans returning for additional information. Furthermore, guess what? Brands with solid online networks don’t have to concentrate on impressions, clicks, likes, or shares. Rather they focus on the value they give regularly to the audience. The rest will fall into place easily. Ask yourself: what are we truly offering for our audiences? Most sites have an “About Us” page that mirrors the organization’s culture, basic beliefs, and different things that help separate them from the crowd. Think about your Facebook page as an “About You” page for your audience. The content you post shouldn’t boast about your product, yet rather ought to advance the qualities and interests of your brand. and there many certificate courses in digital marketing for learning more interest part about social media and advanced digital marketing

3.  Engage with your audience often

Making your audience like your Facebook page would make them feel like they are a part of a community that you are trying to build. To fabricate that network, you have to reliably communicate with your crowd—regardless of whether they’re your companions, an intended interest group, or even Facebook users who have liked your rivals’ pages. The more you draw in with individuals, the greater extent an association they’ll feel with your Brand. One engaging strategy is posting questions in your posts. This offers you a chance to begin a discussion with leads by following up when they react. Remember, adding video for your posts additionally adds engagement by making an individual personally connect with the users. They will feel like they comprehend your value increasingly subsequent to viewing your videos. The portrayal and visuals may even cause them to feel like your brand is talking straightforwardly to them through video, which will push them to engage with your posts.

Top 5 Tips to Increase Organic Engagement on your Facebook Post!
4.  Know when to post

We all post content every day and every week. But out of all the content we post, we get fewer likes and fewer shares. Why?. Did we do some mistakes? Did we go against the rules?. NO!. It is the time that we all post. According to research, it is shown that most of the Facebook users come online or become active during the midday/ Noontime. It is proved and tested by many users and the fact is true. Look at the below image, we find the highest engagement takes place from 09 AM to 3:30 PM. Baby boomers will unfollow a brand for being to malicious, it’s anything but difficult to see the threats of over-posting. This is the reason brands must be careful when they post, what they post, and how often. Since now you realize, brands should rarely post more than once every day, what time would it be a good idea for you to publish? Now you know it!

SproutSocial

Source: External ( SproutSocial )

5.  Post content consistently

After knowing how and when to post. You should post content consistently. But how? You might be engaged in another work. You might be engaged with your boss in a meeting. You can’t come out of the meeting just to share your post at the right time. Consistent content means a lot for your page and it means everything. The solution to your problem could be automation. Yes,  Automaton is one of the best ways to schedule content and post them automatically. It is not necessarily only your post. Schedule automated replies as well. One common tool used is buffer.com. This allows us to automate our posts and replies. With the help of the automation tools. It is easy to accomplish the task of posting the post consistently.

To learn digital marketing and social media marketing courses visit: https://learndigital.co/blog

Best Digital Marketing Companies in Bangalore

Nikhil J

Bangalore is consistently the most dynamically developing city in India. Apart from being the center of all the MNC’s, it also has given equal opportunities to small and start-up businesses to grow. Bangalore is also known as India’s Silicon Valley as it is a hub for opportunities and industrial growth.

Numerous decent digital marketing organizations in Bangalore offer diverse digital marketing services. It relies upon you that which organization will suit your business line best.

List of some of the top digital marketing companies in Bangalore is as follows:

1. Ralecon: 

Ralecon is one of the top Digital Marketing Agency in Bangalore, which is committed to the task of giving wanted outcomes to their important clients. They provide quality services that make their clients trust in them and return to them for all their needs. They provide various digital solutions for customers of all sizes across various parts, extending from independent companies to worldwide enterprises. Directly from the beginning to the completion, they are focused on just a single objective: improving the online nearness of their clients and causing their business to flourish profoundly. Ralecon has profoundly prepared experts who have numerous long stretches of experience in these precise procedures, and know all the parts of the business.

2.Webi7 Digital Media:

Webi7 is among the Best Digital Marketing Companies in Bangalore. They are a team of responsible and passionate digital marketers. The only objective of them is to focus on their client’s business and help them get more sales and traffic. They optimize their client’s ad campaigns to ensure maximum ROI through their digital marketing strategies. They offer the best Digital Marketing Service in Bangalore. Their services list includes SEO services, PPC services, social media marketing services, content marketing services, Email marketing services, web development services, app development services, and many more. 

Some of their happy clients are Edubuddy, HYP, Technozappy, Learn Digital Academy, and many more.

3. Trivone Digital Services: 

Trivone digital services is a digital media and content marketing agency that creates convincing content to drive conversions and build communities on the web. It is a quickly developing Indian organization working in the Digital Media, Content Creation, and Syndication space. The Trivone group has over 20 years of joined involvement with the Digital Media space. 

They create quality and creative content for their clients and also promote those contents. They produce different sorts of content going from text and video to graphics and many more.

Some of their top clients are, Flipkart, Amazon.in, MakeMyTrip, IBM, HCL, Wipro, and many more.

4. Social Beat: 

Founded in 2012, Social Beat is one of India’s leading digital marketing companies with workplaces in Mumbai, Bengaluru, Chennai, and Delhi. They are a youthful and fiery group of 170+ enthusiastic digital experts who are capable of making innovative strategies and always find out-of-the-box solutions for the clients. They have the best digital marketing services in Bangalore.

Some of their top clients are Himalaya, OLAMONEY, Jaguar, boat, Bewakoof.com, Tata Housing, and many more.

Digital Marketing Courses in Bangalore

5. Webenza: 

Webenza is one of the leading digital marketing companies in India. They have branches situated at three distinctive metropolitan cities Bangalore, Delhi, and Mumbai with the administrative center situated in Bangalore. They have been offering different digital marketing services like Search Engine Optimization (SEO), Social Media Marketing, Search Engine Marketing, Web Development, UI UX, Website Design, and Development Services. They are considered as the Best Digital Marketing Company in the market to accomplish the vision and goal of their customers for the past 7 years.

Their client list includes the Prestige group, Manipal Hospitals, Himalaya, Titan, Bajaj Allianz, and many more.

6. Digicliff Solutions:

Digicliff Solutions is a digital marketing company providing solutions to its clients with a vision to be a leading organization in taking digital marketing to the next dimension through an innovative blend of solutions, services, and technology. They have empowered several organizations regardless of their nature, size, and prerequisites to take advantage of digital marketing to meet their business objectives. 

When Digicliff was established, its emphasis was on Digital Marketing Services. Along the way, the organization has risen as a leading digital marketing solutions provider, besides being one of the frontrunners in developing technologically superior digital marketing solutions.

7. Team Pumpkin: 

Team Pumpkin, a digital marketing company that was founded in 2012 with a clear mission to help brands win in the digital space. They are a 100+ member Digital marketing agency with workplaces in Bangalore, Mumbai, and Delhi, offering services to businesses and brands. 

Some of the organizations they have worked with are Axis Bank, Coca-Cola, Ola Cabs, Future Group, FreeCharge, Steve Madden, IndiaFirst Life Insurance, Sunfeast, Future group, fbb, and Aditya Birla Group.

8. WATConsult: 

WATConsult is a world-renowned, digital-first agency that has some of the best minds in marketing. It is the only Indian organization to show up in the best 10 in the MMA Global Smarties Impact Index. It has won various honors over the globe and was recently acquired by global advertising company Dentsu.

Some of their top clients are Cadbury, Jockey, Vero Moda, Mother Dairy, Pepsodent, Honda, Mumbai Indians, and many more.

9. Social Panga: 

Social Panga is a leading digital marketing agency and social media company. They have branches situated at three different metropolitan cities Bangalore, Delhi, and Mumbai. Their company size is between 51-200 employees. They offer end-to-end designing and digital marketing services to brands. There top clients list include Myntra, Paytm, snapdeal.com, Titan, and many more.

10. BrandLoom: 

Brandloom is a brand consulting and digital marketing firm in India. It has several offices in India, USA, and Canada. They have worked with several Indian and international organizations such as IBM, Infosys, Tech Mahindra, Panasonic, and many more. They start by observing their customers/ market insight to build a unique business strategy.

11. Ittisa: 

Ittisa was found in the year 2014. It is a 4-year-old company with its headquarter suited in Bangalore, India with branch offices in Kolkata, New York, and California. They are a team of 35+, who are young and talented and always ready to work together to achieve the client’s faith and excellence awards. One of their recent biggest accomplishments is becoming a certified Google partner. Their client list includes several national and international brands, some of them are Flipkart, Red Chillies, Dharma Productions, Airtel, Eureka Forbes, and many more.

12. Brand Story: 

Brand Story is a social media marketing company in Bangalore. They are a group of digital marketers who are passionate, responsible, and creative and who work together to produce stunning and impactful campaigns for their clients. They help businesses by understanding their requirements and working hard to increase their brand awareness, sales, and desire. 

Some of their clients are Flipkart, Apollo Hospitals, VYMO, and many more.

Facebook and Instagram Online Marketing Trends

Nikhil J

Social media is a website and application that allow users to create and share or participate in social networking. It is a computer-based technology that focuses on communication, interaction, content sharing, and collaboration. It gives users quick electronic communications of content that includes personal information documents, videos, and photos. The term social media indicate to modern communication means such as Facebook, Twitter, Instagram, youtube, google plus, Pinterest, etc. Many people are using social media to interact with friends and family, while others are using it to communicate with different communities.

Social media is important to our professional and personal lives. It provides many features such as information, entertainment, learning ,communication,  sharing etc. There are various role of social media that people can utilize to promote their business or self profile.

Facebook

Facebook is a social networking website that use for post comments, share photographs, post news, chat live and watch short videos. Facebook is one of the best social media that gives a platform to develop the business. Facebook helps to promote a business or a product through advertisements on Facebook. It also helps users to making a purchase is as easy as clicking a link. Facebook is the one of the best social media that help to connect with friends and families. The site of Facebook is entertaining by makes it simple to share photos, text messages, videos, status, posts and feelings on Facebook. It also helps users to know about today’s announcement through sharing posts containing news. Facebook has a customisable set of privacy contributes that makes users can protect their information from getting to another individual.

Instagram

Instagram is a visual platform that has online photo sharing applications and social network platforms. It was acquired by Facebook in 2012. Instagram enables users to edit and upload photos and short videos through a mobile app. It designed for customers to post, share, comment, and engage through digital media. Like Facebook, Instagram is one of the best social media that gives promotion to business or a product. Instagram is most popular with younger users, so it is an easy way to expose new fashion trends to a new generation. It exposes a new brand to more people because it enables sharing. It provides an excellent way for promote a business to identify potential customers who are interested in that product.

Social media is a powerful platform to promote a business or a product. Social media gives marketers a voice and a way to communicate with peers and customers. It used as a way of attracting new clients and promoting products and services.

Instagram marketing services

Instagram is one of the most popular social media platform. The marketing services on Instagram helps the brands to make connection with their target customers. It is used to market product and services. The photos uploaded on Instagram can easily spotted by users that increasing awareness of your product around viewers. The power of visual content on Instagram can help your brand can reach millions of potential customers who are ready to buy . The feature on Instagram such as like,comment and share are helps to boost a brand promotion.  ‘Shopify’ is  a new feature on Instagram that allows users to directly buy product showing in instagram posts. This feature is especially for businesses who are selling products. Shopify  links the product to the buying page website link. This convenient feature makes it simpler for the user to see something they need or like and buy. This feature also help to increase the brand target sales.

Social media apps are simple and effective way to build brand name. The traffic on social media help to improve your brand awareness and promotion. Social media apps such as Instagram and Facebook are mainly depends on images. This allows for viewers to be drawn in on an image rather than extensive text. These are photographs based apps, so that photography is the crucial part of marketing strategy of selling  products.  Facebook and instagram have features, such as like,share and comment. It help to boost your product popularity.  The boost features of Instagram is perfect for businesses looking to promote a product to new potential customers  and viewers who are ready to buy. When you boost an image it turns your image into a sponsored ad, reaching thousands of people linking the image to your profile.

Social media is incredible platform for startup and low budget companies. It enables free to join can create such a huge impact when it comes to marketing.  Social media such as facebook, instagram, twitter, linkdin and pinterest, allow you to promote and share content without any costs. These platform also offer affordable advertising features for you brand promotion.

And one of the great flatforms is youtube all the image and video we can able to make a slide show and normal video everything we can add on the youtube and ads are the most important part on youtube Youtube considered as a social media platform. It allows users to upload videos and share or participate in social networking. It enables interaction from users by liking, commenting, and sharing on each video. YouTube is totally related to displaying created and recorded videos on one platform. It is the platform for representing the videos created by users according to their needs.

To learn more about facebook and other social media paid and organic marketing treats please visit our website https://learndigital.co/blog

How to Optimize Your Facebook Page for Organic Visibility

Nikhil J

10 Ways To Optimize Your Facebook Page Organically

  Social Media has become an inevitable part of Marketing. One cannot spell Marketing without Social Media. One of the major platforms is Facebook used by 2.50 billion users across the world. For some businesses, Facebook has surpassed search engines as a means to a better and relevant audience. 42% of marketers state that Facebook is critical to their business.

An interesting thing to note here is that you don’t need big budgets to make Facebook work. If you effectively optimize your Facebook Business Page, it can do wonders for you. A well maintained Facebook page is as good as having a business website and it will attract huge organic traffic.

But what is Organic Traffic on Facebook?

Organic traffic is the number of users you can reach for free on Facebook by posting on your profile or page. It is primarily done by posting quality content that compels audience to engage with your business on Facebook.

Let’s look at ways to optimize your Facebook Page:

1. Choose the right category:

When creating a Facebook page for business, it’s important to select the right type. You can choose from:

  • Business or Brand
  • Community or public figure
2. Add important details:

Try to give as much information about your business as possible. Remember to use keywords wherever possible but don’t force them just for the heck of it. You can add them to your ‘About’ or ‘Services’ section.

3. Custom Username:

Using a custom/unique username preferably short and user-friendly makes it easier for users to find your Facebook page in search. This is an excellent place to use your keyword too.

4. Call To Action Button:

One cannot stress enough about adding a CTA button on your Facebook page. It helps users to either learn more about your business or it increases engagement by compelling them to interact with your page. Depending on what action you desire from users, you can either choose “Contact Us” or “Call Now” or “Learn More” or any other option

5. Build your presence and authority:

Growing your brand presence cannot be measured by page likes alone. What matters is your brand authority that can command action from your audience. You need to be able to derive engagement and this can be achieved if you are attracting right kind of audience

6. Publish Content Periodically:

Create a posting schedule or calendar and stick to it. It is very important to be regular and consistent when posting content. If the posting is erratic, you might lose your audience’s interest. However, if there is a regular schedule that you follow that way your audiences also look forward to your posts. Try hit and trial method to see how many times you should post in a day. Over-posting could lead to lesser engagement

7. Manage Customer Reviews and Contents:

Engaging directly with your customers is what makes social media an integral part of marketing. You can use Facebook to understand the nerve of your customers. But when it comes to reviews and comments, this could ‘break it or make it’ kind of situation. Where positive reviews provide a boost to your business, single negative feedback could make it go all away. Always make it a point to reply to all kinds of reviews or comments. If you get poor feedback, be sure to respond. This shows that you really care about your customers and their opinion.

8. Find out the optimum time for publishing posts:

Keep analyzing your Facebook page insights and find out when your audience is online the most. This way your posts will have higher chances of appearing in the news feed. This would in turn increase your reach and engagement. When there is a high engagement Facebook algorithm will ensure that your post-stay longer at the top of feed. Posting when the whole world (or let’s say competition) is posting would only make your content disappear in timeline and the reach will get smaller.

9.  Create engaging posts:

Create more and more fun and engaging posts. There are various ways to achieve that. You can try running contests, quizzes, and polls. But don’t do just for the heck of it. Keep your audience interested in your content.

10. Ask your audience what they wish to see:

At last, whatever you do, do not become complacent. The world of social media is changing rapidly and so should you. Don’t always rely on what’s working for you. Keep exploring what more you can do for your audience. Include your users in your business, make them feel welcome. Ask them what more they would like you to do. This will increase your engagement and you might discover something that you hadn’t thought could ever work for you.

There is no doubt that Facebook is a brilliant social media platform. It has become imperative for businesses to have a presence on Facebook. But this has made the competition stiffer. Flooding of content from all over has made it difficult to achieve a bigger organic reach.

This is why we need to keep re-inventing how we can use this powerful tool to work in our favor. Just like Facebook keeps updating itself, we need to update our strategies too!