Humans are socially inclined beings and have embraced technology as a medium to interact with each other. Digital marketing is a form of marketing that uses the internet and electronic gadgets for promotional activities and measuring the impact. Consumers depend heavily upon digital means to search for a product. digital marketing refers to marketing campaigns that are visible on a computer, smartphone, tablet, or other device. It can be in the form of text, video, image A brand can use multiple online platforms like website, social media, 

blog, email, pay per click. Marketing is undergoing a revolution from traditional methods to digital methods. India will be the next digital marketing hub

Global reach: In this era of globalization. A digital marketing course in Bangalore is a key technique that benefits trade and improves business in any part of the world. Digital marketing helps even a small business to grow globally. around 5 Billion people use the internet so there is an enormous potential for digital marketing

Cost-effective: digital marketing is a cost-effective strategy that helps businesses to reduce their marketing budget. It costs less when compared to a television advertisement, newspaper advertisement, billboards, pamphlets, and other forms of conventional marketing. Global digital ad spent will reach $389 billion in 2021 due to its cost-effectiveness

Trackable: We can easily track the customer’s behavior and user experience via web analytic tools in digital marketing. We can also understand why visitors are bouncing from the website. whereas it is not possible in traditional marketing methods. The potential customer could have thrown the pamphlet, ignored the advertisement section in the newspaper, and changed the channel during advertisement on television, or shut the door to a salesman.

Keep up with the competition: During the coronavirus pandemic era more and more businesses are going online to survive and thrive. So to keep up with competition businesses must upgrade to online marketing. According to Charles Darwin, only the fittest will survive.

Brand awareness and development: Brand awareness through digital methods requires proper knowledge of various online platforms. Companies have to give some value to potential customers and can help the customer to choose a product and can gradually build a brand by attracting, engaging, and delighting the customer. We can also nurture our leads by using online marketing

Consumer interaction: It is easy to interact with customers on social media platforms, e-commerce websites, apps and collect consumer feedback. There is two-way communication between the buyer and seller.

Related Post: Digital Marketing Things You Didn’t Know

Precise targeting: We can save time as well as money by precisely targeting our audience. In digital marketing we can target the customer by their age, location, gender, interests, relationship status, language, education, and so on. We can also advertise our products and services to willing subscribers. It becomes much easier to generate leads by this method. It helps businesses to stay on the right track

Segmentation: In marketing, segmentation is the process of dividing the broad consumer into smaller subgroups based on the data we have collected. Segmentation aims to get a high-yielding customer. It also helps to know about a buyer who is most likely to purchase our products and services. The main types of segmentation are demographic segmentation, geographic segmentation, psychographic segmentation, and value segmentation. These types of segmentation make it easy to target the relevant audience much efficiently.

Retargeting: Retargeting is a method of online marketing to consumers based on their previous internet activities. Retargeting is done by adding a pixel in the website, which sets a cookie in the user’s browser.37% of people to click on the retargeted advertisement, retargeting reduces cart abandonment by 6.5%, over 40% of the paid display spend in 2020 was on retargeting. retargeting also increase the click-through rate and advertisement efficiency. So retargeting is an important method of improving the business

Flexible: It is not practically possible to make changes in a billboard or a pamphlet once it is printed, but we can edit minor spelling mistakes when we are advertising through online channels, we can shift from one social media platform to another if we are not able to achieve our business goals. We can pause our marketing campaign whenever we want, we can allocate the budget for one day or multiple days. we can schedule advertisements in advance. The public cannot choose the radio advertisement they listen to but they can choose the emails to be opened and the ads to be clicked. We can do A/B testing that is testing two copies of the website, email, and social media advertisements and we can decide which one performs better. So digital marketing course is very flexible when compared to traditional marketing

Greater engagement: Average time spent on social media is 145 minutes per day, therefore there is a greater engagement in social media ads. Humans are visual beings, display ads and video ads are highly effective in generating leads and there is a humongous potential for viral content on social media without any additional marketing cost

Safe: Internet marketing is a very safe process there is no risk of marketing employees getting infected with coronavirus, accidents while traveling from one place to another.

Related Article:  7 Effective Ways to Create Blog Post

Brand safety: we can avoid placing our ads next to inappropriate content. we can prevent our ads from showing on a website that shows fake news, extremist websites to ensure brand safety. We can blacklist publishers who are a threat to our brand safety. Bot traffic can also be prevented

Multiple platforms: There are many social media platforms like Facebook, Instagram, Twitter, Quora, Pinterest, Reddit, Youtube, etc. There are many social media platforms and new platforms are also emerging. Augmented reality and virtual reality are the future, ads will be shown on those platforms also. So the potential of digital marketing is limitless

High return on investment: The return on investment of email marketing stands at 4200% or 42x.Every 1$ spent on google ads has the potential to earn 2$.82% of marketers who regularly blog see positive Return on investment from inbound marketing .93% of online interaction start on search engine. According to VentureBeat, the median ROI on conversion rate optimization tools is 223%.

Benefits of various digital 

marketing methods

 search engine marketing: Google processes about 3.5 billion searches per day. Google has been visited 62.19 billion times this year. Every day billions of people rely on Google for their searches. Google is the number one search engine.63% of Google’s searches were done from smartphones. search engine marketing is divided into two categories one is organic search and another one is paid search(PPC search). Research shows that 

90% of people who use search engines for shopping know exactly what they are looking for.73% of paid search share belongs to google. It is a human tendency to click on the first website in google search, google ads can easily put our website on the top. 50% of users cannot tell the difference between paid ads and organic listing

Search engine optimization: Search engine optimization is the process of increasing the quality of the website to rank higher on the search engine result page. ranking of the website is directly proportional to the sales generated through the website. SEO is an organic method of generating traffic to our website, which means we need not pay the search engine to show our website. There are two types of SEO on-page SEO and off-page SEO. on-page, SEO refers to enhancing the website quality by should focussing on things like title tag, ease of navigation, relevant keywords, keyword density, bounce rate, site loading speed, quality of the content. Off-page, SEO refers to the building of backlinks to our website and local SEO. We can use social media platforms and blogs to generate backlinks. There are white hat, black hat, and grey hat SEO techniques

Reading Suggestion: Digital Marketing Career Opportunities

Affiliate marketing: Affiliate marketing is a method of promoting other’s products through our marketing efforts and earn a commission for the sales generated.80 % use affiliate marketing to generate revenue. companies allocate 15% of their marketing budget to affiliate marketing.84% of bloggers affiliate marketing to increase their audience. Advertisers generate 10 to 30 % of sales through affiliate marketing. Affiliate marketing also helps the website’s search engine optimization by the numerous backlinks generated. Affiliate marketing is a global industry worth $12 billion

Facebook: Facebook has 1.7 billion daily users and a total of 2.6 billion users therefore it has a mammoth-sized audience. It is the platform with the highest number of users. Facebook has users in all 7 continents. Facebook has the potential to reach ads of all niches. Facebook has users of all age groups. We can target both B2B and B2C customers by using Facebook ads. Facebook users spend 38 minutes on the platform every day. Through Facebook, 

we can serve consumers at any stage of their buyer’s journey. In the lead generation stage, we can utilize sponsored stories, video ads, carousel to get a potential customers attention, in the lead nurturing stage we can retargeting a customer, in the final stage we can use the call to action words like buy, subscribe, view, add to cart.

Linkedin: Linkedin has 740 million users and 55 million registered companies .40% of the users access it daily It is a highly effective tool for entrepreneurs to promote their business. It is an effective platform to increase network and business connections. Linkedin has a large audience of decision-makers of a company. Linkedin can be useful to a start-up also. Linkedin has a very less number of fake profiles when compared to other platforms. According to Hubspot LinkedIn is 277% more effective than Facebook and Twitter to generate leads. Linkedin is highly effective for B2B business. It is easy on LinkedIn to display our certifications and achievements. we can target a customer based on the job designation and annual salary in Linkedin

Pinterest: Pinterest has 478 million monthly users. Pinterest gained more than 100 million users in 2020. Pinterest has a very high female audience that is 71% of Pinterest users are females. Pinterest is a successful visual platform. If a brand focuses on travel, home decor, apparel, paintings then they should have Pinterest in their marketing strategy. Pinterest converts casual browsers in buyers. It can get more inbound links. It has a large user engagement. Pinterest is a great platform to determine the latest trends. Pinterest can fetch content ideas at our fingertips within a fraction of a second.

More to read: 10 Ways Website Design can Enhance Your Business

Instagram: Instagram has 1 billion users. Instagram stories have high engagement,500 million people see Instagram stories every day.71% percent of youngsters use Instagram. This is a huge benefit of Instagram and makes it easy to target millennials. 63% of Instagram users check Instagram at least once a day and 42% open the app multiple times in a single day.52% of Instagram users are female and 48% users are male. Over 130 million people engage with shopping posts every month. Good content has the potential to go viral on Instagram and it can get conversions organically. Instagram has the 4th most users of any app. Instagram reels have great engagement lately. Instagram has the capacity to target ads of all niches

Twitter: Twitter is a microblogging platform. Twitter has more than 145 million active users,500 million tweets are sent every day. About 7000 tweets are sent every second. Twitter is the fastest social media platform 60 % of users get news from Twitter. We can collect valuable insights about our product from various tweets. We can deliver customer support and gather feedback by using Twitter. We can cultivate a brand community and join in the relevant conversation, engage with the community and create a loyal followers list. Twitter helps in keeping up with the latest trends in the industry.     

Content marketing: An Image speaks a thousand words.The video informs and entertains people. Content marketing is a strategic method of creating and distributing relevant, valuable content to attract, engage and delight customers. There are four forms of content written text, audio, video, images. Content is important in both organic and paid traffic

Hope you have understood the benefits of digital marketing. Join LEARN DIGITAL ACADEMY to start your journey as a digital marketer

Digital technology has drastically changed the way businesses operate today. Now, ad agencies approach their ad campaigns in a remarkably different way. Big businesses and brands are not only the ones who benefit from online marketing. In fact, the small businesses can also benefit immensely from digital marketing. Hence, businesses today are utilizing the digital universe to create brand awareness, impact and drive customers. 

Digital marketing training in Bangalore has an unbelievable impact on the people’s interactions, habits, and lifestyle. Let’s see how: 

• With the increasing accessibility of the internet, the number of people going online is ascending every day. As of 2018, approximately 3.03 billion people (which is half of the world population) are on some type of social media. 

• Search Engines drive around 93% of all website traffic. 

• 82% of people use their phones to make an online search before they make the decision to purchase from a store. 

• 50% of consumers are inclined towards a particular brand if the name appears more than once during their search. 

The aforementioned statistics clearly indicate that the impact of digital marketing is ever increasing.But, before we proceed, let’s have a detailed understanding of the term ‘Digital Marketing’. 

Digital Marketing refers to the marketing activities of a company that are carried through the electronic devices or the internet. The type of marketing uses various digital strategies by businesses to connect with its customers. In simple words, digital marketing is the marketing that is done online. There are various methods under the spectrum of digital marketing, which are as follows:

• Search Engine Optimization (SEO) 

• Pay-Per-Click (PPC) 

• Content Marketing 

• Social Media Marketing (SMM) 

• Affiliate Marketing 

• Email Marketing 

• Inbound Marketing 

The good news is that, as a business entity, you will be able to make your choice from the various digital channels to develop brand awareness and generate leads. The performance of each

channel is measurable and hence you can evaluate your company’s performance across each channel and derive the best decision. However, the digital marketing strategies and plans will differ depending on the type of your business – whether it is B2B or B2C. 

First of all, let’s proceed with the changes led by digital marketing and how it impacts the way businesses operate:- 

• Customer Communication – Digital platforms and social media have enabled easy and instant communication between the brand and the audience. And the best thing is, it helps to connect with the global audience. 

Also read: Classification and Prediction in Data Mining

• Content Distribution – Have you ever thought of the volume of content distributed via digital marketing? The answer is ‘Huge’. Every day, a business can share huge content with the audience via social media, emails, applications, newsletters and so on. This way marketers can easily spread their message to a large audience. 

• Customer Information – With the help of technology, companies can track the data of the customers. The analysis of the data can help your business to get to know customer likes and preferences. Based on which, you can make vital business decisions. Say, you want to introduce a new product and then you refer to customer information. By knowing the pattern followed in the data, you will be able to know which product will work and which will not. 

• Transparent information – Customer’s information is important to the company. In the same way, today, the customers are also interested in everything about the company they are making their purchases from. If the brand shares its information and reveals its true personality online, customers feel that the brand is transparent. In response, the customers get more inclined towards brand loyalty. 

• Encourage Innovations – Digital marketing course offers a platform to reach customers in an innovative way. When there is stiff competition in the market, having an innovative approach helps brands to stand out. 

Digital marketing is creative and helps you to keep up with the trends! 

While there are small businesses who are active in digital marketing, there are also small businesses who are still postponing it due to a variety of reasons like lack of time, lack of knowledge or limiting themselves to one particular kind of marketing. Some also believe that as they are a small business, they need a small manageable number of customers. This approach is

not appropriate and may become a hindrance to their growth. 

Are you also the one who still overlooks the benefits of digital marketing? Then better get started while you read the best reasons why digital marketing is important. 

Digital Marketing is important – Top 10 reasons you need it now 

1. Provides equal opportunity for every business 

You can see your small business growing because digital marketing provides equal opportunities to every business. It is not a strategy only restricted to big corporations or multinational companies. Small businesses can actually leverage their business with the help of digital marketing. They can stand in perfect competition with the established businesses. Also, they can make the full use of digital marketing by engaging different clients on different platforms. 

2. The cost-effective form of marketing 

Digital marketing does not require huge investments. Small businesses can find digital channels that work and do not require much cost to be spent. Digital marketing, hence becomes a ray of hope for small businesses. 

3. Helps in conversions 

Conversions can be tracked by understanding the traffic that turns into subscribers, leads and deals. Good news: The conversions with digital marketing are higher when compared to other forms of marketing. Therefore, small businesses should make efforts to draw strong digital strategies that aim for higher conversions. 

4. Increases revenue 

A successful digital marketing strategy gives more conversions. The revenue also increases as a result of higher conversion rates. Companies that use social media generate 78% more business compared to the companies who do not use social media marketing. The response from email marketing is also high. A combination of content marketing with other marketing strategies together brings a high response and resultantly impacts the revenue. 

Also read: Media Buyer Job Description

5. Targeting the right audience 

One of the reasons why digital marketing is winning over traditional marketing is that it helps to target a specific segment. The interactions done with the target audience are result oriented. They help to achieve predetermined goals. With e-mail marketing, one can directly target a specific person. Therefore, digital marketing is considered the highest personalized form of marketing. 

6. Helps in mobile marketing 

Digital marketing also includes mobile marketing. There is no doubt attached to the fact that people are increasingly using mobile phones these days. Companies, therefore, are

making their websites responsive on mobile. 

7. Increases brand reputation 

Every business initiates with the aim of attracting more customers. The same thing applies to digital marketing. You can start with the aim to gain maximum possible clicks to your websites and marketing platforms. Gradually, more people start to recognize your brand and when you offer them the exact thing they are looking for, the reputation of your brand increases. This also helps you win the trust of your customers. 

8. Influence marketing 

Social media tools like YouTube, Twitter and Instagram hold the power to influence the general public. The inclusion of social media tools has given birth to influencers. This particular breed of influencers has the incredible power to influence the decision of the general public. Hence, companies no longer have to endorse celebrities to boost sales of the product or service. The beauty of influential marketing is that even ordinary people, holding no extra credentials can also become influencers and generate interest for millions of people. 

9. Influences buyers 

Digital marketing lays down a mix of digital techniques that impacts the decision of potential customers. Call-to-Actions or CTA’s guide the users on what to do next. Bonus tip – If you give clear instructions and proper CTA’s, you can accomplish more conversions. 

10. Gives measurable results 

With the help of the specific tools, you can easily measure results for each and every digital marketing platform. This will help you to evaluate performance and help you in making decisions. 

Looking at the above list of reasons, small businesses should definitely opt and learn digital marketing. Many start-ups and small businesses adopt traditional methods of marketing but the results with traditional methods are very slow and are able to attract customers at a local level only. Whereas, the group of potential customers found online is comparatively very large as compared to the potential customers that are targeted locally. 

Related Read: Graphics Design Skills Help in SEO

With digital marketing, small businesses can attract a large number of audiences. Digital marketing is a cost-effective way to transform your business. Hence, it is wise for the small business to utilize the potential of digital marketing and get ahead in their business. 

Digital marketing agency which helps small businesses to increase sales, visibility and engagement through their unique business strategy. 

Get your Digital Marketing Strategy Back on Track 

The COVID-19 pandemic has turned into a nightmare for the year 2020 -21. The disease is spreading faster than a rage of fire, and so is people’s fear about not only their lives but also their

livelihoods. Businesses are striving to threshold their position in the market. With an increasing number of people staying home to curb the disease from spreading, your business needs to be visible and convincing. Your buyers are shopping from their living rooms or home offices. Thus, learning digital marketing presence is more important than ever before.

With millions out of work, it can be easy to forget just how widespread the disruption caused by Covid-19 goes. The workforce has taken a major hit, but the education industry has also been damaged in potentially irreparable ways. Companies such as Zoom and Skype have managed to survive during the pandemic solely because they are the only mediums through which students and teachers, or employers and employees, can communicate to learn skills online.

In fact, The Verge covered how Zoom reached 300 million meeting participants when they were only at 10 million in December. This has caused many to wonder whether or not remote work and education will stick around for the future, considering the resources now invested in companies like Zoom. This is just one example of a disruption caused by Covid-19, but here are three more that are strongly affecting the education industry:

Reduced Student and Teacher Motivation

As a whole, both students and teachers have had a hard time staying motivated in an online format. After all, it’s difficult to stay focused when you’re staring at a screen all day. Students in high school are forced to sit at their computer for eight hours a day with mere ten-minute bathroom breaks, and possibly up to an hour for lunch.

Related Post: Tech Trends that will Define the Future of Education

On the other side of the spectrum, teachers are being forced to teach to an unresponsive computer screen, and getting a student to talk is the equivalent of pulling teeth. College and university online courses haven’t fared any better, and it’s in large part due to the fact that all of these schools were not prepared to go online.

Schools that already had online options have done alright during the pandemic, as evidenced by trade schools such as Flatiron School. This is mainly due to the fact that this disruption wasn’t much of a disruption at all. When the pandemic ends, it’s unclear how students and teachers will react to being back in a classroom, and whether or not long-term motivational issues will persist.

Halted International Student Travel

Studying abroad is a fantastic opportunity to meet new people and experience a unique culture. Unfortunately, this is an experience that many students have been robbed of. In some cases, students have actually been trapped overseas in extreme circumstances. As covered in a report on international student mobility, continuity of learning, legal status, and perception of the value of studying have all been impacted by Covid-19.

Remote learning is no substitute for studying abroad, and many international students are missing out on key experiences and development opportunities due to this virus. Going further, and touching on the following point, if fewer international students decided to study overseas, key funding may seriously be impacted.

Also read: How People Search for Products Online

Many schools rely on international students to enhance the school’s reputation and appeal overseas so that funds can be earned and reinvested to make the school better. Losing a major demographic, such as international students, as a result of the pandemic would be a serious blow to schools across the world.

Less Funding for Schools in Dire Need

As mentioned above, losing international students would cause a major hit to a school’s funding. Going deeper, though, another problem lies in the fact that international students are not the only source of lost funding. Many domestic students are refusing to pay high tuition costs for online learning, considering they don’t feel they are getting the value of studying remotely.

Due to this, many are turning to trade schools to complete their education given that these institutions have had remote learning perfected for a number of years. Fields such as data science and software engineering have seen a spike as students move away from traditional forms of education.

If schools do not receive the funding they need before the pandemic ends, they may begin to have a serious enrollment problem over the coming months.

Conclusion

Students and teachers around the world have been negatively affected by the pandemic, not to mention the social repercussions occurring to students who can no longer see their friends.

Academic performance, in general, has been far below subpar. Nobody was prepared for how long this pandemic would last and many thought switching to an online format would be temporary. With the virus seemingly coming to an end, though, the future of the education industry is still up in the air.

Content originality is the ability to produce novel and unusual material in the digital market. Since webmasters, freelancers, Use of Content Marketing and students tend to duplicate content; the demand for generating original content is growing.

This is so that you do not like to read what they have already gone through. To add, Google also does not support unoriginal content. You cannot be successful by copying and pasting content from competitor’s site.

With the help of rephrasing tool, you can modify someone’s article within seconds and produce novel content. Rephrasing is not rip-off. It makes your content original and captures the attention of millions of readers in online advertising. Everybody takes bit and interpret them. Particularly you do not have to worry about plagiarism when using paraphraser. But for your consolation you can check your paraphrased content using the best free plagiarism checker tool.

When you are leading towards something fresh, you bear good fruits consequently in the internet marketing.

So, it is mandatory to learn: what is original content, how you can create genuine content by using rephrasing tool, what are the reasons of importance of content originality and why is it essential?             

a. Original Content

Original content means something like you cannot find on the internet. It refers to interesting blogs, videos, and images.

 It has gained its position in the online marketing sector after developing smart search engine algorithm. This gives priority to valuable material over website that rigs the system with keyword spam. On three grounds, content is deemed highly productive:

• If there is no duplicate content
• If a plagiarism checker finds it to be almost 89% genuine
• If the relevant information is not anachronistic and out dated

b. Tool to Create Genuine Content in the Digital Market

There are many tools to create published content as innovative in the technological marketing. Among those best re-word tools, one is paraphraser.io.

By using it, you get authentic content in the blink of an eye. It is easy to use. You get result by copy, pasting or upload content and clicking paraphrase.

It helps in uploading real Content by removing plagiarism. It is found best word changer and sentence rephraser.

It has the art of rewording the text on the human level and generates readable articles as it is advanced AI re-editor based on NLP.

It maintains the original meaning while changing the words etymologically. It supports you to write in multiple languages such as French, German, Spanish and Turkish.

It is available across all devices that including Android and IOS. It facilitates you to avant-garde 1000 words content immediately.

c. Reasons of Importance of Content Originality in the Digital Marketing

There are various factors to analyze the importance of content originality in the digital marketing:

a. Amplifies Link Building and Search Ranking Attempts

Marketers and freelancers are always in search of quality material. It is due to the fact that they desire something valuable and resourceful to offer to their website customers. As a result of having one, more people visit your page and stay connected with your site. Your business search engine optimization and link buildings activities likewise amplify.

b. Increases Credibility and Establishes Authority

By creating prototypical content,you increase credibility and establish authority. You are giving informative data with resource to your clients.  It is pertinent because being honest in content management determines your bright future in internet marketing.

c. Enhances Website Online Visibility

Visibility is a metric that shows how often your site is found on the internet. Sites with high visibility show up frequently because their content contains target keywords. You can also enhance website reach via drafting archetypal content. Due to variety of attractive words, your site ranks first and gain traffic.

d. Intriguing Interactive Content

Original content is found engaging and interactive in e-platform. You can grab viewers by asking questions, friendly conversation, interactive infographics, surveys, and assessments by your content. This takes to more leads and loyalty from your readers. Consumers give reviews to merely those sites that are both useful and entertaining.

e. Why you Need Original Content in the Digital Market?

A lot of new freelancers, content creators are unaware of the importance of original content. So, there are a few points to keep in mind:

a. High-Quality Content Succors to Rank in Google

Original material is an especial characteristic of high quality content. Google ignores and rejects data found already in its database. If this occurs on a large scale on the same website pages, it will eventually degrade the website’s performance in Google search. It means you cannot directly copy and paste material from other sources on your page and publish articles. If you find catchy material on the other site, it will be better for you to go through a rephraser.

b. Encourages customers to Engage to your Content in Digital Market

To thrive in social media market as well as attract customers to participate with your blogs, you jot down something out of the ordinary. Doing so encourages customers to engage to your content in online business.

c. The Base of a Successful Market Business

Content marketing is all about penning down unfamiliar content and is the base of a successful business. If you do not provide exceptional content, you content marketing strategy will inevitably fail. It negatively impacts your social media marketing and SEO.

In conclusion, in digital marketing, content novelty is essential. Nothing is flawless in this world. Everything is reproduced and regenerated. The same is with the words. Their uniqueness stems from the use of paraphrase program. Content creativity is king due to several reasons. It optimize search ranking and link building. Further, it establishes your company’s credibility and authority. Similarly, it improves online exposure of website.

It captures long term cues. It plays a crucial role in any content creation strategy. It helps you expand yourself as a business expert. It assists you drive ideal traffic, engage client and customers, and produce more talent leads for your site. New material accomplishes all these by demonstrating your talent, your company’s capacity to think creatively, and your leadership in your field. Keep in mind that apt and advanced content performs better in the online marketing.