Over the last decade, technology has been on the rise and more people rely on the internet to transact business over the world. E-Commerce is one of the technologies which has been brought up by the advancement of the internet.
More people are relying on the internet to obtain information. Consumers use the internet to get information on the availability of products in the world market. Businesses use the internet to interact with the target consumers in real-time and inform them of product changes or launch on new products. Digital marketing strategies are being used over the traditional marketing techniques.
What is Digital Marketing?
Digital marketing is a technique used by business people to reach out to a large customer base online. It involves marketing of products and services over the internet using various digital platforms. It is also known as web marketing, online marketing, or internet marketing. Consumers and marketers use digital devices to engage and interact with each other in real-time.
To Succeed in Digital Marketing you need to:
1. Know your target audience: Knowing your target audience will enable you to deliver your products and services to an audience who is interested with them. Identify the key features of your target audience in terms of demographics, age, gender, and economic status.
2. How to determine success: You should come up with metrics that can determine your success in different areas of your business. E.g. Increase in sales leads, increase in web traffic, and high conversion rates.
3. Set time frame to measure results: To get the desired results, you need to be realistic when setting your goals. Set deadlines for each goal you have set. This enables you to easily manage your time and give priority to important tasks.
4. Determine your expected ROI: Set up realistic goals for what you want to achieve after a certain period of time and how much you expect to earn from your investments. Setting the target results will act as a benchmark to compare the actual performance and your expectations.
Benefits of using Digital Marketing
Better return on investment (ROI):
Companies that rely on digital marketing have better revenue expectancy. Generating a steady flow of traffic to your business increases sales. The more traffic leads to your business the faster you will realize the ROI. Web analytic tools can help you to know whether your website is giving an optimal ROI.
Generate web traffic:
Through web marketing, you can see the number of customers who have viewed the published content on your website. You will be able to see the devices they used in visiting your web page, how many pages viewed, and anything else they did use digital analytics app.
This information helps you to know which marketing channel to capitalize on. Give more priority to channels which drive more customers to your website. You can also identify the customer’s behavior, patterns, and buying habits. You can rely on this to make informed decisions on how to attract more customers to your website.
Higher Conversion rate:
Online businesses have a high conversion rate. The web visitors can be converted into leads and later they can buy the company’s products or services. Internet marketing strategies like Email marketing, social media, and SEO have a high conversion rate. They act as an effective means of communication between business and the customers. Inquiries made through emails and telephone calls can generate leads to the company.
Cost-effectiveness:
Using online marketing, you can reach a large number of customers at the same time with a minimal budget. Social media and email marketing campaigns are more cost-effective as compared to traditional marketing channels like TV advertisements.
Business growth:
Small and medium-sized businesses are investing in social media marketing, online marketing, and SEO marketing in order to survive in the competitive market. Digital marketing techniques are cheaper and enable the business to expand its market by reaching a large audience on the global market.
Customer Support:
Online marketing facilitates interaction with your target audience. You can engage your customers through various platforms and also get real-time feedback on how well your products satisfy customer’s needs. Customers can also get information on the availability of the product and any changes to the product.
Build Brand Reputation:
Being able to deliver what you promised your customers can help build a good relationship and in return, your loyal customers can act as brand ambassadors for your business.
To increase the chances of survival in the digital market, you need to earn customers’ trust. The quality of services, social media presence and a testimonial from actual customers who have used your product determines the success of your business. Interested to Learn Digital marketing. We Provide the Best Digital Marketing Course in Bangalore
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Today’s tech-savvy customers expect online shopping, transacting, and connecting to their every need. Therefore, if your company isn’t online, there isn’t one. At the same time, having a website, forum, or Facebook page doesn’t suffice. The question is, are you using these digital channels to your advantage in business?
If your answer is no, then it’s high time you study digital marketing. To succeed and prosper in the world is a requisite entrepreneurial ability. Ideally, to understand the basic principles and strategies you should enroll in a digital marketing course.
Here are some reasons why every business owner should practice digital marketing:
Cost-Effectiveness:
It is quite difficult to have cost-effective traditional marketing platforms like television, print, and billboard ads. To do the ads on your behalf you need to find an advertising agency. You can do it yourself in the case of digital marketing though. You can market your services and products on a very low budget.
Builds Reputation and Credibility:
Once consumers can find your business online, their trust in you is given a boost. They think the company is real. Through digital marketing, you can develop a better partnership with the customers. This, in effect, is gaining reputation and credibility for your company. If you’re a small company, it can do wonders for you! This offers a level playing field for bigger companies.
Customer Engagement:
Loyalty is of paramount importance to any company. New-age clients are fickle-minded though. They do not hesitate to turn to another company even for a single second when they find a better deal. With a click of a button, the range of products and services available has spoiled consumers for options. In such a situation, you need to engage consumers on an ongoing basis and with enthusiasm. Digital marketing is a very useful method for feeding customer information, providing updates, gathering feedback, and facilitating discussions in two ways. Your company will always remain high on consumers ‘ minds!
Higher sales:
There are different kinds of digital marketing tools that you can deploy from different sources to generate business leads. If you know, the more leads the conversion chances are, the greater. The value of your market also rises as you acquire new clients, which results in higher profits and sales.
ROI Measurement:
Digital marketing is a sure-fire tool for recognizing the success of your marketing campaigns. There are various online tools that allow the monitoring and calculation of Return On Investment (ROI) on every cent spent on marketing. With ROI figures at your disposal, you can make real-time changes to your marketing strategy. If you are a business owner or sales-marketing professional and willing to learn digital marketing to grow your business online. Take a look at our digital marketing programfor business people.
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So what is a media buyer’s job description and what is his or her workday like?
Media buyers negotiate the price of media, discounts, additional mileage, and value for money with the media representative on behalf of an advertiser. They even intently screen the media vehicles themselves, checking office or through an inward observing division to follow focused warmth and guarantee ideal positions.
In spite of the fact that media purchasing goals are intelligent of the general promoting KPIs (key execution pointers), it tends to be securely accepted that a media purchaser’s center set of working responsibilities is to accomplish higher reach (as far as an important objective group of spectators) in the most minimal conceivable spending plan. Media purchasing jobs are generally found in promoting and media organizations. In spite of the fact that a few publicists like to have an interior media purchasing asset to address their issues.
Following are some other day to day activities that a media buyer may get involved in:
Identifying the target audience for a particular media campaign
Decide how best to communicate with that target audience
Stay up to date with industry research figures, including distribution figures for print publications, viewership numbers on TV, listenership on radio, internet consumption habits and other statistics
Monitor media buying strategy and competitor moves
Build relationships with clients and media representatives
Negotiate with media representatives to crack the best rates and most optimal media placements in online, broadcast, outdoor and print publications
Communicate with media representatives to adjust media plans in response to change in the audiences’ behavior or competitor activities
Buy and place advertising spots in several media vehicles including pages, posters, internet banners, broadcast advertising, social ads, and outdoor placements
Ensure efficient delivery of the media campaign to achieve desired results
Client reporting and budget management, including the preparation of costs and deals
Collect and Analyse consumer, media and sales data to improve the media buying strategy
Undertake research using a wide range of specialist media resources
Analyze the effectiveness of media campaigns and use the acquired data to improve future campaigns
Work on a range of client accounts at the same time, often switching between various campaigns and their deadlines
Coordinate with media planners, media manager, and other departments
Before these experts could take on the media buying job without anyone else, media purchasers normally need to experience thorough dealings abilities preparing. They may even assist a senior media buyer on several media campaigns for months before they could be ready to handle the big-budget pressure.
What expertise is involved in media buying?
Media buying is a center acquirement based job and requires a skill for numbers.
Media purchasers have an obligation to productively spend the publicist’s financial limit to accomplish the most extreme outcomes.
Aside from that, they need great arrangements and relational abilities. Cooperation abilities are likewise basic, taking into account that media purchasers need to work in close coordination with the media organizers.
At times, media purchasers likewise have media arranging obligations.
Why? It could be a result of an alternate hierarchical structure.
In any case, how about we not float toward that path to evade perplexity.
Back to where we floated away from.
Following is how their role may span over an entire campaign:
Collaborate. Plan. Crunch numbers. Negotiate. Crunch more numbers. Negotiate more. Crack deals. If this sounds fun, then media buying may probably be for you.
Types of Advertising & Media available:
With their exchange strategies, media purchasers attempt to get the best arrangement out of any required and pertinent media vehicle. The portion of media they purchase is typically extraordinary in structure from one media vehicle to the next.
Following are some forms of advertising available:
Print ads in newspapers and magazines
Video ads on TV, in cinemas and online
Music and posters inside malls and stores
Audio ads on radio
Banners and text ads on the internet
Billboards on outdoor sites
Branding on mobile outdoor sites
How can one media buyer guarantee efficiencies crosswise over such a large number of various types of media channels available to them? Being handyman is one approach, however, that doesn’t sound effective. What else?
Yep. You got it.
In an ideal scenario, there are specialized media buyers for each media channel.
Broadcast media buyers (sometimes referred to as traditional media buyers)
Print media buyers
Digital media buyers
Direct response media buyers
Outdoor media buyers
Be that as it may, for what reason wouldn’t one be able to fellow handle everything? The worry isn’t around one person taking care of everything. Indeed, in littler set-ups, a small-time media purchasing activity to deal with all types of media is the productive arrangement. Be that as it may, not when there is an issue of greater spending plans (Millions. Possibly billions.) on every medium vehicle in the media blend.
Greater spending plans are equivalents to greater responsibility and effectiveness. It additionally implies more arrangement control for surprisingly better rates and worth options.
How does media buying work?
Efficient media buying is a combination of three things:
Negotiation skills
Strong professional relationship with the media owners (or media representatives)
Media clout
We’ve just talked about arrangement abilities in detail. What we haven’t talked about, be that as it may, are the justification for exchange. Relationship and media clout is what prepares a media purchaser on the arrangement table. A solid association with the media delegates can help media purchasers to show signs of improvement media bargains, higher limits, and more worth augmentations. It can likewise add to the arrangement to verify key properties, programming, and sponsorship openings that have constrained accessibility. It might likewise be a significant hotspot for contenders’ media bits of knowledge. Coming to consider media clout, what does it sound like?
At the point when media organizations have many marked customers to go about as their media overseers, they join every one of their spending limits together. That joined spending intensity of customers’ media spend is called media clout. Media clout where the genuine power for arrangement lies. Since the media purchaser chooses which media channel, gets or doesn’t get a lump from the general media clout, or crusade spending plan, the media delegates become progressively open to discourses. It is a key weapon in a media purchaser’s armory on the exchange table.
A decent media clout empowers the media purchaser and gives the person in question more certainty to convey better numbers.
The media buying process:
The media buying procedure may change at various media organizations, and as clarified prior, the job isn’t constrained to dealings as it was. It is an imperative bit of the publicizing riddle, and this chart entireties the general job of media purchasing in the total media arranging and purchasing process:
So how does a media buying process work?
A media buying strategy is derived from the overall advertising strategy of a client.
From a media buyer’s perspective, the overall process can be spread across 3 phases:
Pre-Launch
Launch
Post-Launch
In the Pre-Launch stage, the media purchaser breaks down and chooses pertinent media decisions. Guaranteeing that the media determination prompts accomplishing the sponsor’s media and publicizing destinations is his center core interest. When he has a rundown of pertinent media vehicles set up, he would search for projects, appears and different open doors that are probably going to request his group of spectators. Crowd proclivity, viewership times, and validity of the properties should be surveyed here. When he finishes setting up his list of things to get, he sets up gatherings with a few media delegates and starts arranging: for ideal situations and best rates. During the Launch stage, the purchaser’s center duty is to guarantee powerful media conveyance. He would need to continue observing whether the battle is being executed according to the media plan and the arrangements concurred with the media proprietors. This is generally finished with the help of an in-house checking office or an outsider following an organization.
In the Post-dispatch stage, the purchasers need to report back with the battle’s effectiveness as far as crusade conveyance, GRPs (net rating focuses) accomplished, esteem augmentations and generally speaking reserve funds because of arrangements
What are the benefits of media buying?
We’ve just talked about a few points of interest in having a media purchasing office available to you. Be that as it may, to summarize it, a media organization is going to include specific worth and quality in 3 key regions for you:
Investment funds – Get better arrangements in light of the media clout and media connections that media offices keep up with media proprietors
Expertise – Media organization experts have profoundly prepared media purchasers and media organizers who’re center employment is to convey productivity on their customers’ media spending plans. What’s more, since they do something very similar again and again for a few customers, they have a monstrous consolidated understanding.
Effectiveness – They approach numerous devices and outsider administrations that empower them to convey all the more proficiently.
What are the challenges of media buying?
It might appear from the outset that media purchasing is just about reaching publicizing salespeople, and media proprietors to show signs of improvement bargains. In any case, there are a few media purchasing difficulties that exist.
Why? As a result of a very focused industry.
Right off the bat, a media purchasing office has to know about media openings before their rivals do. Furthermore, considering there is a merciless challenge out there, it turns into a significant test to jump on to key open doors with a long procedure of customer endorsements required on occasion. Besides, the arrangements should be brilliant. This implies that properties should be purchased at the correct cost, and not more, to keep up efficiencies over the whole media plan. Thirdly, a group of spectators fractures on media and the ascent of new media is making it increasingly hard to choose media vehicles to guarantee top execution.
Media buying negotiation strategies
Media buying exchange can factor in a few procedures. Be that as it may, the methodology utilized should be founded on specific goals. It is beyond the realm of imagination to expect to rundown out all media purchasing systems for each medium. Along these lines, for summing we up, will on a nonexclusive way to deal with media purchasing for communication channels (TV and radio). The multifaceted nature engaged with media purchasing, and explicitly for TV promoting, can be extremely testing. When sitting on a similar table as the media publicizing salesman to talk about rates, the following are some basic methodologies that media purchasers could utilize:
Set a base rate – It is important to know what you’re going to spend on a particular media channel. Also, the minimum expectation in terms of discounts and value additions should be kept in place first.
Media clout – Volumes speaks terms. In media negotiation, the more business volume a media agency has, the higher bargain power they can boast on the negotiation table.
Media Commitment – Another way to sweeten the deal is to offer a future business commitment to the media representative. The business commitment can be in the form of media spends on that particular media channel.
Value Additions – Another approach is to get more value in the same amount of money. More airtime, program sponsorships, content integration, etc.
Sponsorships – Secure sponsorships on airtime commitment rather than paying a premium for a well-rated program.
Get ideas from the media owners – Listening to what they have to offer can help secure a great media deal
Media buying software:
There are many media buying software and tools out there that help media agencies and media buyers, buy all media types including:
Cable
Broadcast
Radio
Newspaper
Outdoor
Digital / Web
There are numerous favorable circumstances to having a media purchasing programming set up. It can help media purchasers to arrange their spending limits, and streamline all procedures for better conveyance, following, and revealing.
Following are some advantages of media buying software:
It saves time and improves efficiency
Finding opportunities at your fingertips because good media buying software can connect buyers with media properties
It allows media releases to be sent to the media owners directly as a confirmation of rates, placements, and deals
Better financial management brings complete auditable integration to buy & sell media and billing support
Data & reporting is easier and a matter of a few clicks to arrive at reach and frequency numbers
A good media buying software will offer multi-channel, multi-network, and multi-media opportunities from a single window
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Almost every single day, Google changes its program algorithm. Each year, 500- 600 times Google Change its algorithm, while most of these algorithm changes are minor changes, Google occasionally releases Major algorithmic updates (like Google Panda and Google Penguin) that affect search results in significant ways. Here is the List of Major Google Algorithm update which brought significant change in the google search history.
How it works: Better Understanding of Search Language
How BERT Update Works: BERT Stands for “Bidirectional Encoder Representations from Transformers”. BERT update helps to better understand the nuances and context of words in searches and better match those queries with more relevant results in SERP’s. That means Google rollout this algorithm to understand the search language better and to give more accurate results of what the user is searching for. This is an updating of the RankBrain Algorithm update which google launched a few years ago. Currently, they launched this update for English, and soon they were planning to bring for all the other languages.
Release date: March 2017
Hazards: Thin Content & website with heavy Affiliate Content
How it works: Google brought Fred to update to targets the websites that violate Google’s webmaster guidelines. As per Google, the website needs to have its content majorly. The majority of affected sites with Fred Update are blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue and the website with thin content and too many ads.
Release date: September 2016
Hazards: Tense competition in the target location (Local Search Results)
How it works: Google brought Possum update to ensure that local results with more accuracy depending on the visitor search location. The closer we are to a business address, the more likely we can see it among local results. Possum update also resulted in greater variety among results ranking for very similar queries in SERP’s.
Release date: October 2015
Hazards: Poor UX (User Experience) on the website, websites with shallow content, Lack of Query specific results
How it works: Google RankBrain update is part of Google’s Hummingbird algorithm. This update is all about the machine learning system that helps Google to understand the meaning behind the user search queries and to serve exact matching search results in response to those queries. Google RankBrain update plays a key role in SERP rankings and this is one of the most important factors for the website to rank on Google.
Release date: April 2015
Hazards: Websites with poor mobile usability and websites not optimized for smaller screens.
How it works: Google brought Mobilegeddon update to ensure the websites are optimizing for smaller screens especially mobile devices and that mobile-friendly pages which are fully optimized for mobile screens, ranks at the top of mobile search, while pages which are not optimized for mobile devices are going to filter out from the SERP’s or Google is going to downrank the website.
Release date: July 2014
Hazards: Websites with poor On-page & Off-page Optimization
How it works: Google’s Pigeon update affects the search queries in which the searcher location plays a key role. This also updates basically creates closer ties between the local algorithm and the core algorithm. The UI & UX of the website need to build in a better way and the backlinks which we were creating for our website need to be from trusted resources and the traditional Search Engine Optimization Factors are now used to rank local results.
Release date: August 2013
Hazards: Too much Keyword stuffing in the website page and low-quality content in the website
How it works: Googles Hummingbird update helps search engines to better understand the search queries and provide search results that actually match searcher intent. While keywords continue to be important, this update makes it possible for a page to rank for a query even if the search doesn’t contain the exact words the searcher entered. This is possible with the help of natural language processing that mainly relies on latent semantic indexing (LSI) and co-occurring terms and synonyms.
Release date: April 2012
Hazards: Website Spammy or irrelevant links & links with over-optimized anchor text
How it works: Google Penguin’s update major objective is to down-rank the websites with more irrelevant and spammy links and also the website with over-optimized anchor texts without any relevant meaning. Google Penguin update is also a core algorithm update in which it works in real-time.
Release date: February 2011
Hazards: Websites with Duplicate content, plagiarized and thin content, too much keyword stuffing in webpages
How it works: Google Panda update is the core update that Google rolled out to check the website which has copied the content from the internet, too many keywords stuffed for easy ranking in SERPs and user-generated spam. Panda basically gives a Quality score to web pages and this score is then used as a major ranking factor. Initially, Panda was majorly a filter rather than part of Google’s ranking algorithm, but in 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster for the website which violates the panda terms.
About The Author:
Nagarjuna Reddy. Sudha is a Digital Marketing Manager at Web I7 Digital Media and Digital Marketing Trainer at Learn Digital Academy, the best digital marketing training institute in Bangalore. Nagarjuna is a well experienced digital marketer, trained more than 250 digital marketers up to date. He is passionate about creating digital strategies that lead to better content engagements and sales driven traffic.
Are you looking for the best digital marketing courses in Bangalore or searching for the digital marketing training institute in Bangalore which is fully up-to-date, includes real-time projects, provides 360 views of digital marketing? Then keep reading this blog till the last. Here you will get complete information on digital marketing terms & its benefits, Career, and scope in digital marketing, how to select digital marketing institute, how to take digital marketing training and courses, etc.
“Digital Marketing is the “internet” thing!
Become a Digital Marketing Expert!
Digital Marketers are paid well!
Digital Marketing is a hot career choice!
Digital Marketing is Everywhere!”
You must have heard these statements often in discussions with your friends, colleagues, acquaintance, etc. or reading on the internet related to careers. Somewhere you might have thought to take digital marketing training or you are just thinking about it.
The term “Digital Marketing” is not only coming to you as an option to start as a career but due to digitization almost every area of our life, be it personal or professional, has impacted. This has become an important skill to learn and use digital platforms more responsibly.
Digital marketing is the trending field in the current industry. It has become the most preferred demand for every industry. From small business to large scale industry, everyone wants to show its appearance on digital channels. Why they don’t do so..?
In the course of the most recent year, the trend of marketing has really changed. From print to digital, the marketing behavior of the people has changed more rapidly in the last five years. Now people are preferring digital media to complete their task in the form of searching online, shopping, paying bills, booking tickets, watching videos, etc., And this digital marketing field is being gigantic day by day, due to this, it has created a number of opportunities for the people as a career and business aspects.
Now Digital Marketing gave a new scope of our career. Everyone is discussing it and they are excited to know and learn more about Digital Marketing. As people live from young one to old ones is somehow being influenced by digital technologies, organizations are also using marketing through digital mediums to their brand value. The growing demand for digital marketers has created a new opportunity and it can be the best option to start a career. Digital marketing provides roles and skills, even more than traditional marketing and this newly upgraded and flexible nature of the business makes it so fascinating.
Customers associate with your business with a confounding number of mediums, channels, apps, and devices. The normal individual today has more than two connected devices to perform their deed. It’s harder than at any other time to know whether your advertisements and other showcasing strategies are contacting the correct group of spectators or having an effect. The normal advertiser doesn’t be able to combine information to comprehend the impact of touchpoints crosswise over computerized and conventional channels.
“The art of Marketing is the skill of convincing a normal purchaser into your regular customer.”
When it comes to digital marketing, there are a lot of skills and roles that one can showcase, and this makes them versatile and flexible. The nature of business has changed a lot, and hence, the type of marketing has also been transformed. That is why; when one is doing a marketing course, the pattern of it has also changed. When one is looking for professional marketing course details, then they might get to see the transformation in the ways of looking at the marketing procedures.
When one is going for a digital marketing course, there are plenty of areas or job types that one can venture in. Some of them are as follows:
Interactive technology
Video or audio production
Search engine optimization or SEO
Mobile marketing
Social media
Search engine marketing or SEM
Email marketing
E-commerce
Content management and curation
Marketing automation
Web design
Web development
Analytics
Copywriting and editing
Business and marketing strategy
Why Choose a Career in Digital Marketing?
There is a colossal and as yet growing demand for digital marketers with finely tuned abilities. In almost every industry there are pretty many jobs are emerging for digital marketers. In most cases, you will get into the sector with a low cost of entry (i.e. with limited prerequisite knowledge and experience). The Internet has changed the style of people’s purchasing character and decision. People spend lots of time on the internet to decide which product is the better choice.
Recognizing your actual customers and promoting your products for the right customers at the right time with the right marketing strategy is the concept of Digital Marketing. Due to the proficiencies of digital marketing the commercial world is changing its marketing strategy to digital marketing. Effective marketing is selling your products or services to the right customers at the right time.
Digital marketing is the best marketing medium to know about the Interest, age, desires, problems, the total demographics of your customers, and based on that you can fruitfully decide who is your customer and what is the marketing strategy you need to implement to attract your customer’s attention. All the corporates and businesses are going behind the digital marketing business strategy for implementing their marketing standards for promoting their product to reach their audience quickly. Corporates are training their staff with digital marketing experts and also the commercial platform is now expecting more and more digital marketers for their digital marketing business.
The secret to keeping an in-demand career is now Digital Marketing. Perceiving the significance of online advertising, brands are getting overly dynamic to concentrate on digital marketing and henceforth digital marketing skills are in the great boom in the marketing industry. The significant advantages of having a digital marketing career are the higher pay and multiple career choices. Aside from these, there is a wide extent of digital marketing as promoting and marking business through advanced digital media is the quickest and solid method of promoting to target mass groups of spectators.
Why you should take Digital Marketing Courses?
One must remember that the digital economy is indispensable in the coming years. They are going to stay in everyone’s lives, and most of the online activities start these days with the help of search engines. Many people opt for online purchases these days. And so those who want to delve into marketing, they need to have a basic understanding of what exactly digital marketing is. In fact, there are also plenty of rooms when it comes to digital marketing careers. And they have already become the most demanding skills when it comes to the professional world. There is also content marketing that does not need much technical expertise. One just needs to analyze the patterns that can make the contents some valuable assets.
Here are the points why you should go for digital marketing training courses.
The first point why you should really learn digital marketing because it does not require real technical knowledge. A lot of learners are scared or do not want to get into digital marketing because they believe it’s all about technology and technical skills. That’s not the truth, digital marketing is a combination of technology, content right processes and analytics and the kind of weight is that we can consider is 10% of technical kinds of stuff, 50% of the content, 30% of the writing process and 10% of analytics.
Analytics plays a very important role in digital marketing because at the end of the day you will have to evaluate the metrics of the investment that you have made in the digital marketing process. So ROI is very important and analytics will help you discover not just the ROI but also consumer behavior.
Digital skills are increasing day by day, and a lot of digital marketing jobs are coming up. So, when one studies about digital marketing courses and skills, then it becomes a proper advantage in terms of careers these days. Those who are fresh out of a digital marketing course will not be affected by the job scarcity around because these are the fresh set of skills that are high in demand. Thus, one can get job security by doing this course and enhance their career progression. But yes, before embracing a digital marketing career, one needs to research a bit on what field is in high demand when it comes to digital marketing skills.
In industries, digitalization has become a primary thing now, and many corporates are looking for digital professionals these days. They need to have relevant skills which one can get by doing a proper digital marketing course. There is a wide array of opportunities now, and most of the digital marketers can afford to be picky about the company for which they would like to work. One can research well about the field of works that are available and then decide on it.
Digital marketing is in demand, as it has been said earlier. And so the ones who are digital marketing professionals are also high in demand. Their demand is always more than their supply. Hence, those who have skills get a lot of job opportunities. They can also negotiate their salary accordingly. There is a huge competition among the big corporates to hire the one which has more expertise. Hence, those who have digital skills are in high demand in their field, and it is not going to fade away in the near future.
The digital marketing field is growing rapidly. India crossed 410 million Internet users in 2019 and it is expected to grow in the upcoming year too. So these numbers are going to increase and with the increase in the penetration of the Internet. So there will be a huge demand for digital marketing experts. Digital India campaign, Startup India campaigns, and net neutrality, these are the three that have to boost the scope of digital marketing in our country. The amount of excitement the rural crowd has today about e-commerce has also made us confirm that yes digital marketing is here to stay or e-commerce is to boom in this country with time.
Digital marketing is not just digital marketing is a future but it is a present too. You should go with the time and invest in learning digital marketing skills. Now, digital marketing is the life boom for traditional marketing since it is getting reached to a large number of audiences through the internet. India is expected to spend about 1.6 billion US dollars and digital advertising in this year point number four marketer needs a digital marketing edge.
After doing a course in digital marketing, one can kick start their careers easily. They do not have to wait and do an internship first to get a permanent job. They can stand out in front of the eyes of potential employers and get hired immediately. Not only that, if one does not want to go for a conventional job, then they can also start their own blog and then go ahead with the online conversations. There they can show their digital marketing knowledge as well.
You should take digital marketing courses because it can help you save the cost you see, the agency fee. You save the cost of traditional attachments and by learning digital marketing skills. You yourself can practice digital marketing for your business. Remember one thing digital marketing is not free of cost solution, it can be a cost-effective solution and it is not free. You need to unlock it some budgets, so if you are taking up the digital marketing courses or digital marketing training institutes you should take a fast move. Digital Marketing Training is not completely free because digital marketing involves budgets, limited budgets, fewer budgets when compared to traditional advertisements but yes it involves projects.
One can become a versatile professional once they complete digital marketing courses. One can apply to any sector of jobs that they can feel will be compatible with their choice of career. One can choose a work sector accordingly and can improve their capacity before switching to a different field of career. Thus, one can keep learning new digital skills and making them more relevant in their digital market zone so that they can contribute more.
Digital marketing experts keep getting chances of working with people from different sectors on an everyday basis. They keep meeting people from different work backgrounds, which help them to grow professionally and individually as well. This can expand the audience and interest the people who work for social media as well.
Digital marketing is crucial for your personal brand building. In this journey of digital marketing learning, you need to take digital marketing courses because you have to really get on the bandwagon. You are not a marketer and if you’re still taking up digital marketing courses or selecting digital marketing institutes. We recommend every student, finance guy, techie guy, baking expert, musician educationist, everyone should take this course because digital marketing can help take your talent to the next level. It can help every individual to reach the global level. Learn digital marketing because it immensely helps you in personal branding.
These digital marketing courses will give one an opportunity to become more creative. They can venture in the field of design, writing, audio, and video productions, as well. Digital marketing is something that helps one to venture into dynamic environments apart from selling marketing products to the consumers only. One can capitalize on their expertise by doing something out of the box.
Proper guidance in digital marketing and real-time live projects will make perfect in the digital marketing arena. Boost your knowledge and start your career by joining Master Digital Marketing Courses in Bangalore from Learn Digital Academy and get trained by industry experts and work on live projects. 100% Job Placement Assistance.
The objective of Learn Digital Academy
Best Digital Marketing Courses in Bangalore
Best Digital Marketing Training Institute in Bangalore
In order to pursue the right digital marketing course, one definitely needs to find the right institute. For that, proper research is needed. Learn Digital Academy – The best digital marketing training institute in Bangalore is the place where one can go through the courses that are offered and then enroll for an enriching experience. Different types of digital marketing courses are offered here, and one can pursue a course in Master Digital Marketing Course, Advance Digital Marketing Course, Basic Digital Marketing Course, SEO Course, Search Engine Marketing Course, Website Designing & Development Course. The faculties here are industry experienced and learned, and hence, one can get a magnificent learning experience here, which they can apply in the near future. Once the course is completed, the guarantee of placement from here is more almost 100 percent, which is a great benefit of being a part of this institution. Apart from the regular studies and the courses, one can join different activity workshops here, along with being a part of the student club.
Whether you’re looking for a new career in digital marketing training or just wish to add digital to your existing skillset, this digital marketing courses will prepare you to become a complete digital marketer and make you industry ready within a period of two months. You will know the right skills through comprehensive hands-on training on a broad range of simulations and projects that will enable you to make and run your own digital marketing campaigns. You will be trained on the latest digital marketing tools so that you come to know how they work and how to gain insights that will help clarify your strategy over your campaign.
The digital marketing courses from Learn Digital Academy (Digital Marketing Training in Bangalore) will prepare you for the most sought-after certification exams such as Google Ads, Facebook Blueprint, YouTube Marketing, and Google Analytics, SEO, Email Marketing, Inbound Marketing, etc. Learn Digital Academy (digital marketing courses)- Master Digital Marketing Course offers you plenty of updated modules. This digital marketing course is certified by Jain University, Centre for skills.
The following are the benefits of learning digital marketing from Learn Digital Academy (Bangalore only Digital Marketing Training Institute in Bangalore which is being run by Digital Media Agency):
University Certified Curriculum
Placement support by Jain University
Placement support by the institution
Work on live projects with the actual budget
Industry experienced trainers
All sessions are completely practical
Intensive classroom training and online class training
Gain in-depth knowledge of digital marketing latest tools and updates
Regular assignments and assessments after each module
Mock interview and placement training
Flexible class timing
Internship support
As days are passing, this digital marketing thing is getting a stronghold in every business, and this is something which is the future of the marketing industry. Hence, doing digital marketing training courses on it can be very beneficial.
OPPORTUNITIES IN DIGITAL MARKETING
Digital marketing is growing very faster, that by 2020 it is expected that the majority of the companies will have digital marketing as their marketing strategy. Digital marketing is becoming the central part of Indian society and business, digital marketing business is also implemented here by purchasing, designing, reviewing, home-based business, and content marketing. India is also outstanding with digital marketing trends in the economy, it creates a lot of career opportunities in digital marketing.
There is plenty of opportunities in digital marketing and the quality of jobs are like designing a proper campaign for advertising, content writing, and management, the brand announcement of the products or service to attract the customers through social media networks, optimizing the company’s website by SEO and sending the right emails based on the buyer’s persona.
Digital Marketing Courses:
Digital marketing is a faster, easily reachable medium for the targeted customer at a cheap price than traditional marketing. Digital marketing is like a very easy method of marketing that you can track the results of your campaign running and monitor for better reach. These progress in digital marketing stimulate the companies to successfully accomplish their digital marketing strategies and so the need for hiring the trained people in digital marketing has increased.
There are many ways to upgrade your skills in digital marketing like reading blogs, videos, articles, and technological newsfeed. But the real-time implementation always needs some extra knowledge, since it is your business there you don’t want to collapse.
DIGITAL MARKETING JOBS:
Digital marketing jobs are like trending nowadays, and these trends are not going to change at any time. Digital marketing jobs are available to all businesses irrespective of all types of business whether it is small or big companies all in need of a digital marketer to lead their advertising campaigns. Digital marketing skills are so mandatory nowadays, there are many people in the industry side claims that they need a completely skilled digital marketer to fill out their digital marketing requirements.
It is found that around 40% of marketing jobs they need a digital marketing skilled candidate to lead. Year by year the increase in the need for digital marketing is increasing more and more. According to Burning glass report, High yield digital start-ups like Snapchat, Pinterest is looking for employees who can handle google analytics and advertising and content marketing.
Digital marketing jobs are like so flexible, not only like in the case of the technical side, but also location sane. More business has the option of working in far-flung. Some companies not having a separate office for digital marketing staff since there is a better option like work from home. Digital marketing jobs offer high earnings, that it is always expected to earn more than average income. Based on your specialties and background and more technical skills your earning also will flourish. The fundamental truth that there are a lot of job opportunities is there in digital marketing as an employee or as a freelancer.
There is a good space for creativity in digital marketing jobs, anyone, with a creative mind with video production, graphical background, Amazing content writer, web designing and development, creating an eye-catching social media images has a very good career in digital marketing.
Marketing is believed to be a key perspective as it operates to connect customers through various channels at the right place and right time. Today, the internet is the only potential way to communicate with customers. Digital marketing courses in Bangalore are expanding with potential grip as it is defined by the use of numerous digital tactics and channels to connect with customers.
Digital Marketing can be done in various ways, using various techniques as following:
1. Search Engine Optimization (SEO)
Search Engine Optimization (SEO) optimizes the website to rank top in search engine results pages, thereby increasing the amount organically gains the traffic to the website.
2. Social Media Marketing
Social Media Marketing promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate awareness about your page.
Facebook
Instagram
LinkedIn
Twitter
YouTube
Pinterest
Snapchat
3. Search Engine Marketing or PPC
Search Engine Marketing is generally termed as Pay-per-click (PPC). It is a crucial method to drive healthy traffic to your website by paying a publisher every time your ad is clicked.
PPC can be used at:
Paid Ads on Facebook
Promoted Tweets on Twitter
Sponsored Messages on LinkedIn
4. Affiliate Marketing
Affiliate Marketing is a type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.
5. Marketing Automation
Marketing Automation is a kind of software that serves to automate and allows companies to effectively work and target customers with advanced marketing operations across all digital channels.
6. Email Marketing
Almost all companies which are allowed to show their business presence to the world refer to email marketing as a way to communicate with their audiences. Email is often used to aware the audience about discounts and events, promote content, as well as to direct people toward the business’s website.
7. Online Reputation Management
Online Reputation Management (ORM) is the practice of improving or re-establishing your name or brand’s great standing. This is by writing, debilitating, countering, or eliminating the negative material found on the internet. Increasing with more positive material to improve credibility and customers’ trust.
8. Inbound Marketing
Inbound Marketing refers to the “full-funnel”. It is an approach of attracting the attention of the audience by using online content and engaging them before they are ready to buy your products or services.
9. Content Marketing
Content marketing is a part of digital marketing practices or strategy in which companies make honest, transparent, and educational content on a steady basis for a perfect buyer profile. Commonly, the objective of content marketing is the publication and promotion of content to get organic traffic, increase qualified lead generation, and to close the business deals faster.
Careers in Digital Marketing in India:
India owns around 500 million internet users (as per IAMAI), which are statistically almost 40% of the total Indian population. However, around 700 million will initiate referring to the internet by 2020 as it is designing a comfort for rural India to access affordable internet.
Today, people in India are more focused on content-driven practices. India had about 270 million active Facebook users as of December 2018 and this number means that half of the Internet-using population in India is expecting a broad network.
Almost every agency in India has created a powerful army of digital marketers to promote the brand name and spread the voice of the product. Such organizations usually hire people with required skills and they shape them up in a particular domain of Digital Marketing which could be inbound marketing, Search Engine Marketing (Google, Bing Ads specialists), Content Writing, Search Engine Optimization (On-Page or Off-Page), Amplifier or Marketers, Overall Digital Advertiser (Facebook Ads, Bing Ads, Google Ads), Inbound Marketers, Affiliate Marketer, Social Media Specialist (Designing of campaigns on Social Media) or Strategy, and Client Servicing. From the past few years, Digital Marketing experienced exponential growth and by the end of the year 2021, it is anticipated to generate over 20 Lac jobs per year.
Here below the mentioned are the Different Verticals in Digital Marketing in which you can select one or more than one and can become expert in the respective field.
Digital Marketing Executive
Digital Marketing Specialist
Digital Marketing Manager
SEO Executive
Social Media Marketing Expert
Email Marketing Executive
Content Marketing Manager
Search Engine Marketing Expert
Digital Marketing Copyrighter
Inbound Marketing Manager
Analytics Expert
Affiliate Marketer
* Web Developer and Web Designer
Web Developer and web designer are responsible for the coding, keeping maintenance of website and designing. These are the people responsible for the amazing web pages we browse on the Internet.
Prior knowledge of languages such as JavaScript, HTML, PHP, .NET, CSS, and CMS like WordPress and Magento, etc is required.
* SEO analyst/expert
SEO analyst is responsible for getting traffic to the website by improving the google search rankings of the website. They work on optimizing the webpage according to search engines, web, mobile-friendly, and free from crawling issues.
* Social Media Executive or Social Media Manager
Social Media Executive or Social Media Manager is the person who handles social media platforms such as Facebook, Instagram, Twitter, Pinterest, etc.
The only requirement for this profile is sound social media performs knowledge and a creative bent of mind.
* Search Engine Marketing (SEM) or PPC Expert
The prime responsibilities include managing ad groups, keyword research for ad copies, optimizing landing pages, generate analytics & reports, and coordinate with the creative team for graphics. Search Engine Marketing is one of the effective aspects of digital marketing career option for those who have an analytical mind.
* Content Writer and Content Marketer
Content Marketer is a person who handles the responsible for creating optimized and trending content, keyword research, coordinating with SEO team, and more. The only requirement for this profile is a good command over language and creativity in the thought process.
* Digital Marketing Manager
Digital marketing manager keeps an eye on digital marketing, lead generations, devising strategies, supervising all the above profiles. A qualified person has at least 7-10 years of experience to reach this position which is the only goal of every professional who is making a digital marketing career. Digital Marketing Training in Pune is the best option to make your career in the digital marketing field.
Digital Marketing Skills for A Successful Career:
Digital marketing is expected to grow to rupees 19,000 crores in India by 2020. It’s the only field that going to accelerate the growth of career opportunities in digital marketing for skilled professionals.
Here are the top skills that will take you to the next step in Digital Marketing and you should select the digital marketing field if you have the following zeal:
Communication: This is the number one skill that you would need to crack the digital code. If you have a good command over language and are able to communicate efficiently via text image and video, it will make sense for you to enter this field.
Creativity: You can’t survive in this domain if you don’t think hard enough to be a fountainhead after all you need to be creative enough to make your product stand out in a crowd.
Analytical thinking: You will have to deal with a lot of real-time data, quick decision-making ability. Your creative and innovative thinking will determine the success of your campaign which you make for the advancement as well as the success of your career choice.
Passion: Your passion determines your mental strength to deal with this ever-evolving space. If you are happy and determined to work in changing scenarios, this is the job for you.
Quick learner: Digital marketing is dynamic, the ability to conceptualize assess and adapt is a must taking quick corrective actions is vital to the success of any digital campaign, so you need to learn and reform continuously.
Multitasking: You just don’t need to be good at multitasking but you need to master various tools. Digital marketing is done through a plethora of channels. Being good and competent in promoting your offerings through each is nothing less than vital.
Knowledge hungry: Always you should be ready to learn new things. Working with a regularly evolving space means that you can never be proof of the future. Thirst for knowledge and ability to remain abreast with the latest trends will differentiate you from the rest.
Social skills: Social media is all about interactions, the ease with which you can connect with others. It will improve the chances of being successful.
Willingness to experiment: With no fixed rules, you will have the liberty to test and try what your gut feels. As long as, you have confidence in your plans you are going to be a good strategize err and an even better executor
Comfort with technology: You do not need to be a computer engineer but nevertheless you do need to be an avid user of technology. Your comfort with using technology will determine how well you could leverage the potential of technology to your advantage.
Choose the right digital marketing training courses:
Choose the right digital marketing institutes:
Read the points before your decisions to take digital marketing training courses or selecting digital marketing institutes. Before taking any digital marketing courses or selecting digital marketing institutes, just check the reputation once, read the testimonials, and then take your call. Just find out which one is giving practical exposure and live projects. Before joining any digital marketing training institutes, ask for course details. There is a number of institutes that do not show information on their website. Also, check if the course is up to the standard of the market or not. But how would you come to know that the course is outdated or updated?
Please check the below points:
Easy to understand.
All the topics are interrelated and updated.
Content as per the industry standard.
Ideal for everyone (students, business-person, entrepreneurs).
Can the course be customized?
Learn Digital Academy is the best Digital Marketing training institute in Bangalore with placements.
Benefits of learning Digital Marketing from Learn Digital Academy
Get free tools and software worth INR 1.20 Lacs
40+ Modules
10 Live Projects
6 months of students support
20+ Certifications
100% Placement Support
You learn from the industry experts.
80% Practical, 20% Theory.
Learn Digital Academy cares for the learners so that’s why this institute provides intensive training with the real-time scenario.
Highly rated in Just-Dial, Urban Pro & Google.
About the author: Kamlesh Gupta is a Digital Marketing Trainer & Skills Trainer at Learn Digital Academy & Digital Marketing Executive at Webi7 Digital Media in Bangalore. With his affluent knowledge, he has trained many youngsters & professionals.
Want to learn digital marketing from experts? Join our institute to learn Digital Marketing in Bangalore. We follow a strictly goal-oriented teaching curriculum through live projects and practical coursework
Digital Marketing Career Growth & Job Opportunity In India
In this fast pacing world, it is very important to be updated with the latest skills and knowledge. As technology is evolving, the new skills are being developed in the market. If you are digital-holic and you love to spend time on computer and mobile, then digital marketing can be the best option for you.
It does not need to be technical knowledge to enter the digital world. Anyone can be part of digital evolution. It does not matter who you are, you can be a student, a professional, an entrepreneur, businessman, and housewife. Digital marketing is an open platform for everybody.
There is a huge demand for digital marketers, time to time new updates keep coming for the technology growth. Just find the latest trends and start sprinting not only for your development but career growth as well.
In this digital era, people’s lives are somehow affected by digital technologies, small businesses, and large organisations they are also using marketing through digital mediums. The growing demand for digital marketing has created a new opportunity and it can be the best option to start a career.
The best way to learn digital marketing:-
Start reading blogs related to your topics.
Start practicing and be updated as per the industry.
Join the digital marketing training institutes where you will have practical knowledge and experience and you can also clear your doubts.
Benefits of learning digital Marketing from learn Digital Academy:
Get free tools and software worth INR 1.20 Lacs
30+ Modules
8 Live Projects
6 months of students support
12+ Certifications
100% Placement Support
Just understand the basic concepts of Digital Marketing.
What is Digital Marketing?
Digital Marketing is an open platform to promote business, product, and services. It is a basic word that is used to describe the integrated marketing services for attracting, engaging, and converting customers online.
“Digital Marketing is a modern term of traditional marketing.”
Digital marketing encompasses, even more, roles and skills than marketing even before and this versatile and flexible nature of the business that makes it so fascinating.
Here are the various segments of Digital Marketing which everyone should know:
Search Engine Optimization (SEO):- Search Engine Optimization means, setting up the website and content to show up through online search results. It helps to improve the visibility of a website within the organic or natural search result.
Search Engine Marketing (SEM):- It is a platform where any business and companies can promote their product and services to get more visibility on the search engine. SEM gives the higher ranking in the Search Engine first-page result by showing relevant Ads in the search engine result page (SERP) and get more relevant traffic.
Social Media Marketing (SMM):- Social Media Marketing is used to promote a business or events by using different social media channels. It is the process of getting traffic or attention through social media. Its main objective is to make brand awareness, getting leads, and conversion.
E-mail Marketing:- Email marketing is the method of sending a message or bulk messages to the desired person, or a group of people, by email. E-mail marketing is used for business advertisements, sales solicitation, or a call for business.
Mobile Marketing:- Mobile Marketing is a well-defined and accepted strategy to promote your products and services through devices. It involves marketing messages, reviews, price comparisons, advertisements, videos, and other content delivered to or with personal mobile devices. These devices include cell phones, smartphones, tablets, and other cutting edge mobile devices.
Copywriting and Editing:- Copywriting is the art of writing to promote products, services, a business, a person or an idea. While writing one should concentrate on choosing, editing, and constructing those words in a way that they could convince the reader into taking a specific and measurable action.
Copy editing is a process that ensures that text is correct in terms of spelling, grammar, terminology, punctuation, and formatting. It also ensures that the idea the writer wishes to portray is clear and easy to understand.
Analytics:- Analytics is the scientific approach in which the significant patterns contained in the information are discovered.
It is about turning raw information into insight for better decision-making. Analytics is based on the application of statistics, and operations research in order to gain insight into the meanings of data. It is especially helpful in areas that record a lot of data or information.
Pay Per Click (PPC):- It is a platform of internet marketing where advertisers have to pay a certain amount each time when one of their ads is clicked.
Web Design and Development:- Website designing deals with the creative and interactive part of the website. In website development, one has to deal with the content positioning as well as the color combination, font, etc..
For web development, we do have to deal with hosting over the internet to perform website visible online. This process includes web design, content development, scripting, and network security configuration, among other tasks.
Business/Marketing Strategy:
:- A marketing strategy is a business’s overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy includes planning and execution that lays out the types and timing of marketing activities.
E-Commerce:
:- E-commerce is a website where a user performs buying and selling goods or services online by using the internet. E-commerce enables customers to exchange products and services electronically without time and distance obstacles.
The digital economy is embedded in every corner of our lives and is definitely going to scale in each part. It is good to think to get specialized at least in two-three areas.
In Digital Marketing there are so many avenues that you can follow, it will be best to initiate with your interesting part and start learning and practicing.
Large and small industries are actively moving from conventional marketing to digital marketing techniques. As a result, companies are hiring more digital marketers and the demand for people to fill these jobs is high.
Why Digital Marketing?:
“According to a survey, more than 50% population of the world now use a smartphone. There are approximately 2.80 billion social media users in the world and 1.61 billion people use e-commerce service around the globe.”
It’s in high demand:- Digital Marketing jobs are in high demand. Innovative technology and changing the human attitude towards digitalization have changed the behavior of the people. The influence of digital marketing is tremendous. Now it is possible for every brand to reach the right people who have a little digital connection.
It will help you to kick-start your career:- Yes learning digital marketing can give a new start to explore and grow yourself. There are lots of things to learn, developing this skill can be the added mark for you to be presentable. If you want to stand out in the crowd, build your own social media presence, start a blog, or a Youtube channel, and show your presence throughout the world. There is a number of examples of people who have been hired after their digital media talents have been visibly showcased.
It does not require a specific academic background: The greatest point of pursuing a career in digital marketing is that you need not be a specific educational background. Either you belong to a technical field or non-technical background, you can enter into the digital world and learn digital marketing.
It allows you to explore different sectors: As a digital marketer, you will have the choice to explore the industry you wish to. There are several industries which are taking digital steps:
Education, News & Media, Fashion industry, Gaming and Entertainment, Health sectors, Auto-mobile industry, Food, and Travelling, etc.
Digital Marketing Career Opportunity:
SEO Specialist, SEO Analyst, PPC Analyst, Social Media Marketer, Creative Specialist, Content Writer/Reviewer, Online PR Expert, Digital Advertisement Expert, Inbound Marketer.
Embark your own career:- Digital Marketing is totally free of academic restrictions. Unlike other professions where you need to complete your degree or diploma to start up your career, digital marketing does not need any prerequisites. The digital world offers large opportunities to begin your career without stepping down your qualification or profession.
The industry is always evolving:- As the industry grows and changes, there is always something new and interesting to learn. There are many experts working in organizations, you are likely to work with a multitude of backgrounds, with all having to come together to make marketing strategies.
Good Earnings:- As digital marketing is in huge demand, there is more opportunity to negotiate remuneration whether you are working in-house or a freelancer. So long as you show your work process, you will be able to bid higher.
Start Learning Digital Marketing Today:
As you can see all the aspects of digital marketing that are listed above. Digital Marketing is comprised of plenty of parts and you can be the specialized one in any.
Digital marketing is one of the must-know skills of the present time. With increasing internet demand and a reduction in data rates, more and more people are coming online and searching for more content online than ever before.
Once you are focused, start to learn. The internet is loaded with full digital marketing resources on each feature of the field. Start to learn by reading blogs and articles, watching videos, and downloading books.
Catch the mentors and take the guidelines.
Join a training institution for better understanding.
In the end, you will become more acquainted with who the real players are in your chosen field and you can dig deeper into learning.
Explore the tools and platforms, and start to put your newfound knowledge to work—even if you’re not working. Doing so will also assist you to find out what you are great about as you expand that understanding as well.
Benefits of Digital Marketing:
Business survival online:- Ensuring your presence online so that people come to know you exist in the market. Promote your products or services and let your customer know
Brand value and people trust:- It builds brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product, and services.
Cost-effective than traditional marketing:- Digital Marketing provides better and much more cost-effective marketing channels that deliver results. One of the most effective modes is E-mail marketing through that you can boost your leads.
Valuable data and analytics:- The real-time data provides information with a better understanding of the effectiveness of the marketing tactics. With access to this information, one can optimize the marketing budget by investing in well-performing marketing campaigns.
Content performance & lead generation:- The more engagement you get, the more Google considers your content to be worthy. And, in turn, it will also boost SEO ranking with ease. Through Digital Marketing, we can measure exactly how many people viewed the marketing content.
Improves conversion rate:- Through Digital Marketing we can reach out to the customers at any time. Rather than bothering them with phone calls, it seems a better idea to reach clients online.
Better revenues:- Digital Marketing techniques are one of the effective modes to generate higher conversion rates which deliver loads of profitable benefits for the business in terms of better and higher revenues.
Real-time results:- Digital Marketing lets you know how effective your approach has been. By understanding the scenario, you can take the necessary steps to improve the results.
About the author: Kamlesh Gupta is a Digital Marketing Trainer & Skills Trainer at Learn Digital Academy & Digital Marketing Executive at Webi7 Digital Media in Bangalore. With his affluent knowledge, he has trained many youngsters & professionals.
Learn all the required skills you need to get hired as a Digital Marketer. Get yourself enrolled in our Digital marketing course with placement in Bangalore and learn from industry experts with real-time experience on live projects.
We are living in an internet world where almost everything has become digital. From small to big businesses they have moved towards digitalization. People use technology from pin top of fingers whether it is paying bills, buying groceries, shopping, planning for a vacation, booking tickets, or just about anything else, they just use smartphones, tablets, laptops, and computers to get their tasks done.
The ever-growing popularity of the internet has created enormous opportunities for companies to expand their business throughout the world. Due to this new career opportunities are being created in the modernized market.
In this digitalization “Digital Marketing” term is leading in all aspects of the business.
Digital Marketing is not a strange word among us. It has become one of the most popular words in the last couple of years as Digital Marketing gave a new scope of our career. Everyone is discussing it and they are excited to know and learn more about Digital Marketing.
As every part of our lives is somehow being influenced by digital technologies, organizations are also using marketing through digital mediums to their brand value. The growing demand for digital marketers has created a new opportunity and it can be the best option to start a career.
Learn Digital Academy provides the best Digital Marketing Training in Marathahalli, Bangalore with complete practical exposure.
Digital marketing provides roles and skills, even more than traditional marketing and this newly upgraded and flexible nature of the business makes it so fascinating.
The Objective of Learn Digital Academy
Best Digital Marketing Training in Marathahalli, Bangalore:
Whether you’re looking for a new career in digital marketing training or just wish to add digital to your existing skillset, this digital marketing training course will prepare you to become a complete digital marketer and make you industry ready within a period of two months. You will know the right skills through comprehensive hands-on training on a broad range of simulations and projects that will enable you to make and run your own digital marketing campaigns.
You will be trained on the latest digital marketing tools so that you come to know how they work and how to gain insights that will help clarify your strategy over your campaign.
The digital marketing course from Learn Digital Academy (Digital Marketing Training in Bangalore) will prepare you for the most sought-after certification exams such as Google Ads, Facebook Blueprint, YouTube Marketing, and Google Analytics.
Know the basic of Digital Marketing
What is Digital Marketing?
Digital marketing is a wide word that encapsulates all marketing channels and techniques that one can use to promote products or services online to connect with existing and prospective audiences. Digital channels include such as search engines, social media, e-mail, and websites. The main difference between digital marketing and traditional marketing is that digital marketing campaigns are carried out solely through digital channels and this gives marketers more control, tools, and data to analyze the effectiveness of a campaign.
Unlike traditional marketing methods, you don’t have to go door to door to convince people how good and useful your product is, but instead social media like Facebook, Instagram, Twitter, and online reviews do this job. Online ratings, Facebook likes, Twitter follows show the great impact of your company’s product and services.
Digital Marketing Course in Marathahalli
Digital Marketing revolves around four things
Social Media:
Use social media sites such as Facebook, Twitter, Youtube, Instagram, etc. to connect with your customer base. These social media sites are used to showcase the products and services of an organization. Use it as a support channel to launchpad of new products, exclusive offers, and discounts to drive revenue.
SEO (Search Engine Optimization):
SEO or Search engine optimization is a method that increases the visibility of a website and allows a site to get more traffic from search engines like Google Yahoo etc. It is divided into two parts, off-page SEO, and on-page SEO.
Learn Digital Academy gives intensive SEO training in Marathahalli, Bangalore
Content Marketing:
The objective of Content marketing is to maintain and attract customers by continuously generating valuable and meaningful content with the aim of engaging targeted audiences in order to drive profitable customer action. Content marketing is useful for businesses as information people find online impacts their purchase decision.
Online Advertising:
Online Advertising has a large number of advantages over traditional advertising and the chief difference is targeting prospective clients. Online advertising is a very efficient and effective method for achieving the desired goals like increasing brand awareness, driving sales, engaging customers, finding new and right customers, and diversify the revenue streams. There are a number of options available for doing online advertising– for example, PPC and paid social to online display advertising and in-app ads. These online platforms accept banner, text, rich media ad formats.
What are the types of Digital Marketing:
Search Engine Optimization (SEO):
Technical SEO:- This part of the SEO is tied in with crawling and indexing, wherein the web index bots crawl your website and index based on the content and keywords. This part also includes making your website’s speed faster, mobile-friendly with re-readable fonts, etc.
On-Page SEO:- This part of the SEO is about optimizing your page, content, keywords, meta tags, URL, image alt tags, sitemaps, etc. Technically everything you do on your website to make it more user-friendly is part of the On-Page SEO.
Off-Page SEO:- This part of the SEO comprises directory submissions, link-building, social media promotions, and any other activity you do to drive traffic from other websites on your website.
Content SEO:- This part of the SEO is about optimizing the content on your website where you write your content based on your keyword research, write appropriate titles, headings, sub-headings, which improve your content better for both search engines and visitors of the website. Remember when your visitors love your content then Google loves your content. Hence, make sure that your content is really informative, engaging and useful.
SEO training in Marathahalli, Bangalore
Benefits of Content Marketing:
Increases site visibility: SEO helps you to make your website more user-friendly and easy to navigate to the search engines. This not only makes it easy for search engines to crawl your website but also makes it easier to users finding relevant information on your website.
SEO builds trust and credibility: Now people are habitual to search anything in Google. They use it every day to find the information. If you get ranking on search your business will build trust and credibility. In fact, the first organic listing includes 37 percent of search engine clicks.
SEO does not involve in paid advertising: The main advantage of SEO is you do not have to advertise your business if you have strong SEO standing. You can boost traffic to your website without paying to PPC ads. An effective approach can assist you to reduce your advertising cost.
2. Content Marketing:
Content Marketing is a type of marketing that includes the creation and distribution of online content focus on attracting and transforming targeted audiences into customers. The aim of content marketing is to get leads and traffic to a website by providing valuable and relevant free content on a variety of channels. The channels include a content marketing strategy include the following:
Blog posts: Writing and posting articles on a company blog will help you to show your industry expertise and generate traffic for your business through organic search. Ultimately, this gives you more possibilities to convert website visitors into sales leads.
E-books and whitepapers: Website visitors are further educated by e-books, whitepapers, and long-form material. It also enables to exchange contact information from a reader and generate leads to your business.
Infographics: Infographics is an artistic representation of data and visual content that helps website visitors visualize and know more about the concept you want to make them reach.
Benefits of Content Marketing:
Effective content gives your site more traffic: Publishing an effective blog consistently can help you take more traffic to your website over time. If you want to gain site traffic post quality blog contents.
Content marketing can help you to attract unexpected customers: You can get new clients in unexpected locations by generating and promoting useful content that addresses the biggest problem facing your target audience. Maintaining an active blog enables you to introduce your business to the people.
Get more audience involved in content marketing: Increase engagement is another significant advantage of content marketing. The best way to start communication with your customers is to provide them helpful and correct information on relevant topics.
3. Social Media Marketing:
Social Media Marketing (SMM) is an internet marketing method that includes creating and sharing content on social media networks to accomplish your objective for marketing and branding. Social media marketing includes text, image, video, and another content posting that drives audience engagement. The following include social media are:
Facebook.
Twitter.
LinkedIn.
Instagram.
Youtube
Snapchat.
Pinterest.
Benefits of Social Media Marketing:
Social Media allows you to spread Brand Awareness: Social media gives you the power to promote your business to thousands of people around the globe at any time. There is no restriction to brand to the particular demographics, location, or type of consumer that you want to reach.
Build Community: You can create an entire community with social media related to your brand or business. Here, not only you can market your brand but also get direct leads for your business.
It helps to increase leads and sales: Marketing in social media can boost your company’s revenue. Although you have your website but to transform into sales you just need qualified traffic. Social media can contribute to generating the traffic you need.
4. Pay Per Click (PPC):
PPC is also known as search engine marketing. It is an online advertising model in which advertiser pays an amount each time when one of their ads is clicked. PPC ads appear at the top and the right side of a search engine result page. It is one of the distinctive ways of getting traffic to a website.
Benefits of PPC:
Fast Results: Business needs and wants outcomes quickly. PPC is perhaps the fastest way to get immediate outcomes and operate an advertising campaign. To simplify stiff, you can rapidly build a Google Ads account if you have a running website. Set up and operate your advertisements in the Google network and start getting traffic.
Measurable Results: Another significant advantage of PPC is that you have a definite measurable aim for everything you do. You can measure anything from expenses,
revenues, opinions, clicks, visits, and much more linked to a PPC campaign.
No Dependency on SEO: One of the nice things about PPC is that you do not have to worry about Google and the changes they make in ranking algorithms for your profitable campaigns. Just set your campaigns and start getting clicks for your website.
Reach the right audience: According to your need, you can choose where and when your advertisement should appear while running a PPC campaign you based on a number variables including keywords, location, date, time much more.
Brand Recognition: You can use PPC to target keywords linked to your business so that your advertisements are constantly viewable to those who are searching with similar keywords.
Although general keywords do not generate more revenues, they indirectly assist you to increase your company’s brand awareness and set up your business.
Track campaigns with complete transparency: One of the biggest benefits of PPC marketing is that it easily allows you to track all marketing campaigns. With Google Ads account and Google Analytics, you can easily monitor everything from how many people watch your campaign to what they do on your website.
The available metrics allow you to have a bird’s eye view on your website from start to end for your marketing campaign.
5. Affiliate Marketing:
Affiliate marketing is an online and performance-based sales advertising that allows an advertiser to receive a commission for promoting someone else’s products or services on a website.
Benefits of Affiliate Marketing:
It can boost your reputation: You can further make a reputation of your brand and its products by partnering with trusted bloggers and websites. These channel partners will promote your products or services and build consumer confidence for your business. In the initial phase of buying a product, customers keep more trust on third party’s opinion over content produced. Consumers also have some degree of confidence in websites they frequently use for product recommendations.
Affiliate can rapidly increase your traffic and sales: Recruiting affiliates to your program will enable you to scale traffic quicker in combination with your other marketing efforts. The more websites you connect to, the more opportunities you will have to transform those users into paid clients. Moreover, affiliate links help to redirect to your website by increasing traffic and improve your website search ranking.
Affiliate Marketing is performance-based: The primary benefit of having an affiliate program is that it is completely based on performance. Once the desired action has taken place then affiliates are paid a sort of commission.
6. Email Marketing:
Email Marketing is a type of internet marketing. Companies use this marketing format to communicate with their audiences. It is a way to reach consumers directly through the internet. Usually, the email contains advertisements, commercial messages, sales offer, or a call for business.
Benefits of Email Marketing:
Low costs: The reduced price compared to mainstream marketing channels is one of the most evident benefits of email marketing. Email marketers may consider investing in specialist software for automating, tracking, and evaluating their email campaigns. To be sure, there may be small overhead to send thousands of emails at a time, but these expenses are much smaller than you would expect to pay using other marketing channels.
Reach an already engaged audience: Email marketing is one of the only channels to reach the customers directly for communication, branding, and promotion. Most of the businesses using the platform only to send messages to the assigned customers. This can allow much higher conversion rates as a company targets only those who are already interested in their brand.
Drive Revenue: Email marketing is a great way to motivate customers to make a purchase. There are not any other marketing platforms that allow customers to go within two clicks of a button from witnessing an offer to purchase an item. Email newsletters can drive sales like no other channel with a tempting call to action and a direct link to checkout.
Instant Impact: Because of the email’s immediacy, a business can begin to see results within minutes of sending emails. A 24-hour sale is an active marketing policy that can be used by email by creating a feeling of urgency and existed subscribers to take immediate action.
7. Video Marketing:
Video marketing is another powerful way to promote a business, product, or service by using video platform channels. This may include marketing the name, vision, and benefits of the brand. Video marketing allows connecting with the crowd directly in an authentic and legitimate way.
Benefits of Video Marketing:
Catch the consumer eye: 70% of the audience likes to watch videos online, which is significantly more than text-based content. Video content attracts more audience attention than other types of content. The present strategy of content marketing is extremely competitive. Consumers are provided with an excess of content to read, view, and dedicate their time. The more eye-catching your content, the more likely it is being consumed.
Video ads convert sales. Adding a video ad to a product description improves the chances of a sale and the biggest names in online marketplace like eBay, Amazon claim that video ad shows a powerful impact and increases the revenue of a business
People share videos. Those who watch a video ad and find it interesting or worthwhile share it on social media with their followers. In fact, social media users share more than 600 every minute. This activity can exponentially increase your video’s exposure.
Video is an excellent format for informing and educating. Video ad includes audio and visual elements that educate the audience to multiple senses, video ad spreads awareness and they are particularly efficient when used for product demonstrations. Viewers can actually watch and understand things work or they may a new skill.
A video conveys huge amounts of information in a short time. In a short span of time, you can provide more information as compared to text content. Video ad gets more engagement as people find more informative content they like and share it on social media platforms.
What are the benefits of taking a Digital Marketing Training in Marathahalli, Bangalore from Learn Digital Academy?
Businesses and recruiters prefer marketing professionals with real industry-wide expertise, skills, and experience verified by certification. Continuous learning is not only essential for a fresher or any professional to stay up to date with present market trends, but it also enables them to grow their skills set and become more flexible at the workplace.
This advanced digital marketing course will not exclusively assist learners to stand out and polish their promoting skillset in the marketing domain, but it will also help them take that required jump to bigger and more ambitious roles.
Looking for Digital Marketing Course in Marathahalli
What skills will you learn at Learn Digital Academy, the best Digital Marketing Training in Marathahalli, Bangalore?
This course will enable you to:
Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, and digital marketing strategy
Master and get familiar with digital marketing execution tools such as Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing and Google Analytics.
Become a virtual digital marketing executive or manager for an e-commerce business.
Gain real-life experience by completing live projects using tools like Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
Learn how to formulate a plan, schedule, and execute effective digital marketing strategies with the right channel mix to showcase the business objective.
Prepare you to get twelve top digital marketing certification exams (Google Analytics, Google Ads, Social Marketing)
What are the tools and projects included in the Digital Marketing Course?
Digital Marketing Courses in Marathahalli, Bangalore
Digital marketing training in Marathahalli, Bangalore from Learn Digital Academy is incomplete without practical learning. In this course, you will work on live projects that will provide you hands-on digital marketing experience. After placed on projects you will be the part of the team, and you’ll use various digital marketing tools to execute your digital marketing strategy.
Google Analytics & SEO: You will set up your website, with a proper layout ensure proper SEO, and integrate Google Analytics tools to analyze website performance.
Project 2: Google Ads: You will be given a task to create an Ad campaign for Google Ads to increase relevant paid search traffic for a website.
Project 3: Facebook Marketing: To ensure brand visibility and engagement, you will be involved with the Facebook marketing campaign and maintain the Facebook page.
Project 4: Website Auditing and Optimizing: You will also be analyzing a website through various aspects and optimizing it according to the requirements.
Who can take Digital Marketing Course?
Digital Marketing training is ideal for everyone. There is no specific qualification required to learn a digital marketing course and the most important thing that no age restrictions. This digital marketing course suits everyone whether you are a business professional, marketing consultant, entrepreneur, fresher, or student.
Students – The scope in Digital Marketing is increasing enormously day by day, there is a prominent chance that it will become a stable career. Students with digital marketing understanding are able to turn into entrepreneurs building start-ups with new business strategies. BBA and MBA students can learn digital marketing course along with their studies as it serves as a bonus to boost their curriculum vitae. Moreover, digital marketing trained graduates is quite eligible to become a Digital Marketing Analyst, SEO Analyst, PPC Executive, etc.
Marketing Professionals – Marketing Professionals with a BBA or MBA degree, sales manager, business development executives, and other skilled marketing experts can take advantage of this digital marketing course. This course adds additional skills to your expertise.
Career Switchers / Individuals – Individuals who are currently working on traditional marketing strategies and who would like to switch to new and digital marketing channels are highly recommended to take this digital marketing course.
CEO – Being a boss of your company you can keep an eye on the organization’s digital marketing strategies and help with the concern teams to carry out the systematic process. Getting a clear knowledge about the concepts enables the CEO proficient at delivering his suggestions, executing ideas, and contribution.
Business Owners – Learning digital marketing course also benefits the people who are already into the business sectors. It offers them an enormous way to earn money and generate profits with higher ROI at minimal efforts. With this digital marketing understanding, business professionals can operate their businesses more effectively, and it makes it much easier to earn profits.
IT Professionals – Personnel working in IT sectors also has a significant advantage in taking up training in digital marketing. People with an IT background can have a sound future with the growing importance of digital marketing. Many companies are coming forward to spend a good deal of money and being an IT professional with digital marketing skills can readily get you recruited.
Others – Online marketing is not only intended for sales and marketing experts. Anyone with a good understanding and willingness to go through this field can master the subject with hard work and commitment.
Digital Marketing Courses in Bangalore, Marathahalli
What is the average salary offered to certified Digital Marketing Professionals?
Digital Marketing trends are increasing very rapidly by updating at their own pace. With its growing popularity, there is a huge demand for digital marketers. In fact, the companies are giving opportunities to those talent and skills who are ready to help businesses to promote online by acquiring the latest marketing strategies.
Thus, there are numerous jobs approx. 2 lakh generated in India in the field of digital marketing and aspirants who are looking for a bright career in this escalating filed.
Digital Marketing Executive:
If you are seeking a job as a fresher you are to participate as a digital marketing executive or SEO executive, and as entry-level will perform a few tasks like keyword research, analyzing, and optimizing of a website. You can be part of the planning and execution of online marketing efforts.
As a fresher, your salary may be 18k to 22k a month. This is not fixed, it can vary from company to company.
Digital Marketing Specialist:
Within a year or two, one can become a marketing specialist, depend completely on your skills and skill set. You need specialization in SEO or SEM in order to become a professional and you need to be ideal in your knowledge.
The salary would be approx 23k to 30k per month for the Digital Marketing Specialist. Growth and hike differ by performance and caliber
Digital Marketing Manager:
It takes 3 to 4 years for this profile to transform an applicant into a marketing manager as it depends completely on your flexibility and adaptability to your marketing strategy and how strategically your campaigns can be executed.
According to Payscale, Digital Marketing Manager’s average wage is about 40k-45k per month.
Social Media Marketing Experts/Manager:
This candidate performs multiple tasks by sharing a blog post, infographics, video post, and other associated material to drive traffic to the website and boost the visibility of a brand or product.
They prefer social media platforms to promote their content and create strategies for drawing prospective traffic and providing their target audience with real commitment and interaction.
The average salary of a Social Media Marketing Manager is 30k per month, but it depends on the company.
Email Marketing Executive:
By running email marketing campaigns, managing and producing email databases, and newsletters, these email marketing executives are responsible for drawing leads for the business.
The average salary of an Email Marketing Executive is 20k-22k per month.
Content Marketing Manager:
The content marketer’s role is to supervise and optimize the business content strategy in various ways and generate extensive content including video, audio, print, blog post, social media post, and much more.
The monthly income of the Content Marketing Manager is approx 50k-55k per month.
Google Ads Marketer:
The role of Google Ads Marketers is to conduct and manage PPC (Pay Per Click) strategies for the company. They monitor the keywords bids, a monthly budget of the company, impressions, revenue tracking, goals tracking, and other metrics.
The average salary of Google Ads Marketer is would be 28k-32k per month.
Conclusion: Digital Marketing is the fastest-growing field around the globe. The research and practice of digital marketing are upgrading day by day with the advancement of technology. Almost all businesses around the world including India will have an online presence and thus will offer many career opportunities in digital marketing by the year 2022. Take this course at Learn Digital Academy, the best Digital Marketing training institute in Bangalore to enhance your career and skills.
Digital Marketing Training Courses in Bangalore Marathahalli
Digital Marketing Marathahalli, Bangalore
About the author: Kamlesh Gupta is a Digital Marketing Trainer & Skills Trainer at Learn Digital Academy & Digital Marketing Executive at Webi7 Digital Media in Bangalore. With his affluent knowledge, he has trained many youngsters & professionals.
Are you willing to master social media marketing, then join our social media marketing training in Bangalore We will teach you how to use social media marketing for brand awareness and marketing.
All top companies consider Digital Marketing as their key area of marketing, why is it so important for a business? First, will see the difference between traditional and digital marketing.
Traditional vs Digital Marketing:
Both traditional and digital marketing is more or less doing the same thing, trying to take your valuable products to the right customers, creating brand awareness, and converting into a purchase.
Though traditional marketing like TV ads is more effective in creating better brand awareness it lacks in reaching the target customers for your product at cheaper marketing cost.
Let’s imagine you are selling water sports accessories kit for women, and you have decided to promote this product via TV ads, Radio ads, Newspaper Ads, these traditional marketing strategies covered huge audience but failed to effectively reach the targeted small segment of customers that is, women who are interested in water sports.
In other sense, you decided to promote your product using Digital Marketing channels like SEO, Google Ads, Social media marketing like Face book, Instagram, YouTube. Now, you can precisely decide who your customers are and which segment of customers you want to reach. How do these channels work? Primarily these channels do user attribution for their user base on multiple aspects like Age, Persona, Purchasing Power and so. Let’s see for our product water sport accessories kit for women, now it became easy to target your product audience that is, women aged between 13 and 30 and who are interested in water sports.
Now, this data-powered digital marketing is giving endless options to advertise your products and also to narrow down your audience reach.
Digital Marketing:
With current evolution in technology and data science, digital marketing emerged as a powerful tool to reach the optimal customer for your product at minimum marketing cost. Also, digital marketing is flexible to apply for any business from a small to large scale.
By reaching the right customers for your product with transparent content about your business through multiple channels will gain customer trust and engagement in your business.
The role of digital marketing is so powerful that it can reach millions of people within hours of submission. Your information will rotate in the whole world in a fraction of seconds, and the Internet is the main technology for digital marketing. The number of clicks Increases your number of reach and also your popularity.
Now will see Key Strategies in Digital Marketing for Business Development:
1. Search Engine Optimization (SEO) and Marketing:
Search engine optimization is very important to optimize a website in order to get a good ranking in the Google search engine. Most of the customers do a small research in a search engine before they start to do shopping.
The searchers only see the first one or two pages, mostly on one page, and make a decision about the products. So it’s very important to stick on the first page itself with high rankings. The most important thing as a new website is doing proper keyword research.
Keywords are nothing but user’s type in words relevant to the particular topic and search engine opens the websites for those matching words.
As on the business side, you must do the proper keywords research for your products to get a better search. Do research with the keywords having high search volume with low competition.
Your website should be always search friendly so that whenever keywords are typed your website should appear in top rankings.
What is Local SEO?
Local SEO is an effective method to market your local business online. Search engines are not limited only to global searches alone. Local SEO is a part of SEO that narrows down the search engine particularly towards the local audience.
Local SEO promotes your business WebPages and their products and services to local customers at the exact time they’re looking for them online.
Over 40-50% of peoples perform local searches in their smartphones and visits their business on the same day. “Near me “is a common word they are using whenever they need a domestic service or other cases including their location in Google maps…
There are a lot of directories and business listing websites are there to include citation like name, address, website URL, keywords to appear in online information whenever people are searching.
Search Engine Advertising:
This is the direct form of advertising used in the search engine itself. This is a display ad; here we can utilize text, images, gif on alongside the search results.
Business sites should choose and decide their apt keywords for the ads and for which keyword the images should appear. For high popular keywords, cost and competition should be always higher than low popular keywords but it gives more traffic to the site. This type of advertising is effective since the searchers once browse, they will see your images on the sidebar.
2. Social Media Marketing:
Social media networks do marketing using Face book, Instagram, Twitter, LinkedIn, YouTube, etc…
Social media marketing strategy is one of the best platforms to increase traffic to your website. Digital marketers must include paid social media advertising as their marketing strategy.
The regular posting in this media will give you more benefits for your business.
Social media can increase high Brand awareness to your products since half of the world’s population is always engaged here so it is a suitable place to reach the audience easily.
Instagram is to share the launching of your new products, and people always discover new products on Instagram.
Social media is all about to allure customers when considering social media campaigns; you can attract followers with fascinating promotions based on their Interest related ads. Once you have good followers you can focus on more personalized campaigns to encourage your follower’s long stay.
Social media is a big platform for capturing targeted customers for your business. Getting good customers is very important and once you get then convert those into sales.
Social influence is the best phenomenon where people believe the actions of others reflect correct behavior for a given situation. People actually do what others do; they try to believe that the majority of people like to believe.
If your product post is getting more praise and likes people automatically believe that your product must be good to try. If someone is posted your product changed their life a lot on Instagram or Twitter then there will be a warm welcome that will be there for your service.
3. Email Marketing:
Email marketing strategy is one of the most effective digital marketing channels for business. Email plays a good role in a customer’s shopping experience, that users can email questions about the products and their queries.
When it’s come to converting people into regular customers, members, supporters, email marketing is the best way to go.
Email marketing allows marketers to reach their specified customers easily by writing some efficient mails at a rate of nothing per mails.
Emails are not yet died, it’s a good medium for businesses to reach their expected audience, and so only marketers keep coming and always active in sending promotional emails.
When it’s comparing to all other social media they not having certain privacy for their marketing; you are writing some post and publishing the audience as a whole can’t focus on specific users. But by using emails you can address people by sending individually by their name, can split topics for certain members and it will arrive privately to their inbox without announcing to anyone.
Emails are measurable; you can track who opened your email, which links were clicked, and how many people subscribed.
Emails are transactional by nature and you can use this platform to get more traffic to your website.
4. Content Marketing:
Content Marketing means creating a valuable description for your service or product and thereby attracting the customers and converting them into repeat buyers.
You can create some valuable content that helps peoples to solve their daily life challenges. If it’s a simple guide like cooking recipes, shopping guide, traveling guide, beauty blogs will help you build awareness, and delight your customers. When you are using proper copywriting techniques to create your online content you will easily get subscribers to your blog, and they also share your blog with others.
Once you build trust between your readers you will get a loyal audience for your business.
5. Affiliate Marketing:
Affiliate Marketing is the process that involves the trader man and the affiliate. Affiliate marketing is an individual or a company that promotes your products or brands on their websites to increase your traffic or sales. Affiliates receive a commission for each action your customers are doing. Since affiliates are counting their commissions, you need to plan accordingly to convert your site visitors as your regular buyers.
Improve your customers’ loyalty, customers that continue to support your brand over time they will be your regular customers.
Conclusion:
Finally, the emerging technologies and increase in internet user base are updating digital marketing as well the future will be Digital Marketing.
Do you want to learn the above-mentioned skills to shape your business with digital marketing in the right way? Join our digital marketing institute. We are among the Top 10 Digital Marketing Institutes in Bangalore. We offer marketing courses in Bangalore with 100% placement support.
Digital marketing is very vast and one of the most exciting and creative jobs. One of the fastest-growing industries, now every business is moving online to promote their products and services. Digital marketing is also known as online marketing is very important to any business or brand because of its reach, the ability to target a global audience, and very cost-effective.
Top Skills Needed to be Successful Digital Marketer is:
Ability to learn and experiment in marketing as it is always continuous testing. ( and scale what works for you )
Passion for the Field
Analytical Skills ( as Digital Marketing is AKA Data-Driven Marketing )
Good Writing and Communication Skills
Be Creative ( coming up with out of the box ideas)
Coming to the Technical Skills:
SEO:
Search engine optimization is getting difficult day by day. Well, the majority of leads and sales come from Search engines likes Google & Bing. Ranking on Search engines always builds authority and Brand as most people buy products and services that rank higher on Google.
Content Writing:
Copywriting is using the power of words to persuade the user to make a buying decision. Content writing is the foundation of Digital marketing. Make sure the content is unique, valuable, and engaging. Content is King in Digital Marketing. One of the Highest-Paid careers in this field
PPC:
Pay per click ads is shown on Search engines and search engine partner websites. (Tools ex: Google AdWords, Bing Ads) these are shown on top and bottom of the SERP (search engine result page). If you want to get any immediate traffic go for PPC campaigns. If you can’t rank on Google or other search engines, win with their paid advertising as 45% of the people can’t tell the difference between paid and free listing, most clicks get to the listing that comes above the fold ( i.e. top positions on SERP). Always remember the one who spends most on marketing to acquire a customer always wins.
Social Media Marketing :
Running successful campaigns on social networking sites like Facebook, Twitter, and LinkedIn. Creating awareness about your brand, products & services, and generating leads and revenue is one of the best skills to be developed. As an avg. a person spends an hour on Social networking sites.
Email Marketing:
There are hundreds of email marketing tools. Mastering a few tools is always beneficial. As there is saying money is in the list ( email list). Few of the tools: ActiveCampaign, MailChimp, etc.
Digital Marketing Analytics:
Finally, at the end of the day, it all comes down to numbers. How many people visited your website, what is the source of traffic, What is session duration, Which content (products, services, blog posts) is getting more engagement. Goals achieved (leads, signups, purchase, etc. ) and how to improve it by analysis and optimizing the campaigns. Tools like: Google Analytics, Adobe Analytics, Facebook analytics, etc.
Over the last decades, the marketing department has had to keep up with technological advancements. To keep up with these changes, the marketing professionals are using digital technologies to reach out to a large customer base.
Businesses no longer use traditional marketing agencies to reach out to target customers. Introduction of the internet, big data, and smartphone technologies have influenced marketing resulting in digital marketing using electronic devices.
Digital marketing involves the use of the internet or electronic media to promote the company’s products and services. Electronic devices like tablets, mobile phones, PC, and other digital mediums are used to market the products over the internet.
Marketing channels like content marketing, Social media, email marketing, and mobile marketing are used to generate traffic for the business.
How the Internet Has Revolutionized Digital Marketing:
Digital marketing was introduced back in 1990 after the introduction of search engines which was commonly referred to as Archie. The web 1.0 platform enabled internet users to search for information over the web but couldn’t share the information over the web. Back then, web indexing wasn’t (Archie) much used since the web hadn’t evolved.
In 1993, digital marketing achieved his first milestone through the introduction of clickable banners. Later HotWired Company purchased banner ads to advertise through the web. This marked the beginning of the online advertisement.
In 1994, Yahoo established the first search engine and people started using the Yahoo search engine to look for information on the web. After a year of its launch, more people were using Yahoo to access information. Companies started optimizing their web pages to increase their rank in the search engine. Amazon E-commerce site was established in 1994 whereas eBay site was established in 1995. Increased use of search engine optimization led to the launch of other search engines like HotBot, Alexa, and LookSmart in 1996.
During this time, marketing professionals started using Search engine optimization, SEO to ensure their website content appears on the top results of the searched information. SEO techniques like keyword stuffing and backlinks were commonly used to increase site rankings.
In 1998, Google was established. This is another search engine Company and over the years, it has become the most popular search engine across the globe. Google started penalizing sites using backlinks and keyword stuffing to create traffic with the establishment of the Google algorithm. During the year, Microsoft launched MSN search engine whereas Yahoo introduced Yahoo web search.
The year 2000, saw the wipeout of the smaller search engines. Many internet startup companies were also closed down. Businesses that took time in studying the market leverage on the use of the internet to improve their businesses. Google established AdWords in 2000 to help marketers in advertising their products and services. The google ads became a major player in the digital marketing world and improved sales of businesses. Web 2.0 was also established which opened many doors for digital marketing channels. Interactive websites were also established which enabled marketers to publish dynamic content and allow the target audience to interact with the site.
2001 led to the birth of the first mobile marketing campaign.
In 2002, the LinkedIn professional network was established to help businesses interact with other business associates and target audiences. The Launch of the MySpace social network site in 2003. After a year Gmail, Google Docs, and Facebook went live. The new sites opened doors for promoting companies’ products and services online. Many companies took advantage of the new social network site to create awareness of their products and services.
YouTube was launched in 2005 to fill the gap between creating and sharing videos.
In 2006, the search engine traffic increased to 6.4 billion in a month. Twitter and Ms. Live Search were also launched. Amazon’s e-commerce sales also reached $10 billion.
In 2007, various web streaming services like Hulu were established. Tumblr’s social network was also established increasing the number of channels digital marketers can use. iPhone smartphone was also established by the Mobile Giant Apple leading to an increase in mobile marketing campaigns. To keep up with the competition, Google launched real-time search engine results in 2009. Google AdWords and AdSense cost-per-click advertising techniques became more popular. The Google algorithm started to target ads based on customer search making it the most used digital marketing scheme.
The year 2010 saw the launch of WhatsApp and Google Buzz.
In 2011, Google launched Google+ and Google Panda to facilitate page optimization. People connect and interact with each other through Google+.
In 2012, companies increased their budget for social media marketing campaigns by 64%. Social media sites like Facebook and Myspace were commonly used by businesses to promote and engage the target audience.
Yahoo acquired the Tumblr platform in 2013.
2014 saw the increased use of a smartphone in accessing the digital technology. More people downloaded the Facebook messenger app to connect rather than using a PC to access Facebook. More Facebook ads and LinkedIn were customized for mobile use. In the same year, Facebook also acquired WhatsApp mobile app.
In 2015, more digital technologies evolved. The Snapchat application launched its own discover feature to enable users to connect with more friends and followers. Facebook also introduced Instant articles as well as the launch of wearable tech. Facebook, Instagram, Snapchat, YouTube, Twitter, and Reddit are the most commonly used social media networks in 2017 and 2018. There over 3 billion Facebook users daily and business leverage on the use of these sites to reach a wide customer base.
Cookie technology has become a popular tool in digital marketing technology. Every website stores some information about each user’s browsing history. A cookie is a piece of code left in the user’s browser once they visit a certain website. The cookie enables the website to remember certain information about the user based on the last time they visited the website. The recorded Cookies information plays an important part in digital marketing as marketers use them to track users browsing habits.
That said, we cannot deny that the world has become increasingly digital, and traditional practices alone will not result in the global outreach expected. Although the prevalence of Print Media has significantly reduced in Marketing, companies cannot completely ignore traditional marketing instead must intensify their Digital marketing strategies while ensuring that they do not stay behind in Traditional Marketing.
Availing Digital Services is very convenient, fast, and feasible. But rarely do we think about the effort taken by a company’s Digital Marketing team to bring reliable, inexpensive digital services to our doorstep.
Whether it’s online shopping, hiring a remote digital service, or instant clearance of bills; Digital Marketing is the foundation of ECommerce Businesses that have successfully overtaken traditional brick-and-mortar stores across the globe, here are the best careers in Digital Marketing.
Reaching out to users online who may be interested in buying what you have to offer takes patience and a strong engagement strategy based on the tenets of ‘Customer is King’.
If you’re seeking a career path in Digital Marketing, you’ve made the right choice in securing a bright, productive, and growth-oriented future for yourself because Digital Marketing seems to be achieving uncontrollable growth and is roping in millions of employees for high salaries. The major career paths that you can take on the road to becoming a Digital Marketing Professional are as follows:
Online Content:
Online Content includes all Digital Content and Resources including;
Blogs,
Videos,
Ads,
Sales Copy,
Graphic Design,
Infographics,
Website Content including Home Page Content, Landing Page Content
Email Content,
Posters,
Taglines,
Online Class Content, and so much more.
There are several job roles pertaining to the above tasks and a few positions you can apply for include the following:
Content Writer/Copywriter
Graphic Designer
Website Developer
Content Manager
Search Engine Optimization Analyst
Online Advertising:
There are several channels for Online Advertising and the major channels according to the latest Digital Marketing Trends are as follows:
Search Engine Marketing Analyst
Affiliate Advertising
Influencer Advertising
YouTube Ads
Google PPC Ads
Social Media Advertising
Jobs roles that you can seek in Online Advertising are as follows:
Digital Ad Sales Executive
Communication Manager
Digital Marketing Manager
Media Sales Executive
Search Engine Marketing Executive
What Major Career Paths entail in Digital Marketing:
SEO Executive: Search Engine Optimization forms the crux of a Strong Online Presence. It is crucial for Digital Companies to rank high on Google and to show up on the first page of search results for relevant and accurate search terms.
Besides, SEO is a hot digital marketing career path owing to the fact that search engine algorithms change faster than the speed of light and companies need to be in tune with the changes to optimize their web presence and stay on top of search engine rankings.
Since SEO Analysts influence an organization’s web presence on Search Engines, they are very much in demand in the world of digital marketing. Top companies are willing to pay as much as $80000 for hiring an SEO Analyst.
Web Content Developer/Manager: Web Content Management involves creating informative, relevant, and engaging online content in the form of write-ups, sales copy, and graphic elements all of which help shape customer opinion and lead to sales and conversions.
Web Content must be regularly updated since stagnant online content leads to a lowering of search engine rankings and dwindling of website visitors.
Web content management is another important Digital Marketing job role since it involves working in tandem with the SEO Executive to create web content that’s compliant with Search Engine Optimization by using the right keywords and by modifying copy so that it crawled effectively by search engine spiders.
Digital Marketer: A Digital Marketer is responsible for marketing a company’s online presence whether it’s the website, blog, YouTube channel,q, etc. on relevant marketing channels online, including Social Media Platforms, Search Engine Ads, Affiliate Marketing platforms, etc.
He/she is also entrusted with the task of finding influencers who will do paid promotions of e-commerce products/services and for putting up Ads that drive in high traffic at controlled costs.
Finding your Digital Marketing Career Path:
Finding a job is not the only career path you can take in the world of digital marketing. There are so many options to go solo and to still have a thriving career. Here are a few ideas to become a professional in the Digital Marketing Industry:
Get Hired for a suitable position in a top Digital Marketing/Media Firm
Build your Online Brand and Promote it using the latest Digital Marketing techniques: You could make your own website, e-commerce store, YouTube channel, social media brand, etc.
Offer Freelance Digital Marketing Services: If you are certified or highly skilled in any Digital Marketing technique, you could offer your services on various freelancing platforms where you can showcase your portfolio and offer to work for clients for a fixed price.
Just like any other industry, constant learning is the key to achieving exponential progress in digital marketing. But unlike other industries, learning is more prevalent in Digital Marketing since this Industry is largely based on Technology which is an ever-evolving paradigm.
The tools and software that may be popular today may become obsolete tomorrow. Similarly, Digital Marketing Strategies prominent in the present times may have evolved to bigger and better strategies a few months or years down the line.
Attending and practicing Master Digital Marketing Training and Self-Learning are both excellent ways to upgrade your Digital Marketing knowledge.
Challenges and Opportunities in Digital Marketing
Despite the hue and cry about Digital Marketing, everyone seems to have forgotten that it is very new and only came into the foray a few years ago. Ever since brands realized the immense potentiality of marketing online, Digital Marketing received enough attention and more.
Digital Marketing may be similar to Traditional Marketing efforts in more than one way, but its processes keep changing even before Digital Marketers can acknowledge the shift.
This has got to be the most opportune moment to worm your way into Digital Marketing since there is a big likelihood of your career growing by leaps and bounds along with the growth of Digital Marketing.
A majority of youngsters are hell-bent on being certified and employed as a Professional Digital Marketer mainly because it’s so hot and trending all over the world and looks to offer a promising career in the near future.
If all the hype about Digital Marketing has got to you and you simply cannot wait to be included in this billion-dollar industry, it will do you good if you first learn the various challenges and opportunities you will have to encounter before going for Digital Marketing Training:
Opportunities:
Become a Digital All-Rounder:
Digital Marketing is not just about a single skill but combines several different tactics like writing, graphic designing, creating compelling copy, research, and analytics.
When you’re enrolled in Digital Marketing Training, it turns into an exciting learning opportunity where you can meet like-minded digital enthusiasts like yourself and determine your special area of interest.
Since people from different social backgrounds and professions come for Digital Marketing Training, don’t be surprised to see housewives, businessmen, students much younger to you, and even busy office-goers deriving time out of their schedules, learning Digital Marketing along with you.
Thus, you have twice the amount of learning to do, as opposed to if you were self-learning through freely available resources.
Unlock access to a Massive Audience:
With Digital Marketing Training, you are free to contact a global audience if ever you decide to have a Business of your own. The seemingly limitless outreach Digital Marketing brings is valuable for large enterprises looking for candidates with this unique skillset targeting a global audience.
While sitting in your classroom or office, you will have the ability to search, find, and target customers across continents. This is possible through the various Digital Marketing Strategies imparted during Digital Marketing Training.
You get to choose from several different career options:
Digital Marketing may sound like a singular career but with the growth of the Internet, Digital Marketing as a field now encompasses several different career paths requiring specialized skills.
So, you do have an excellent opportunity to be unique even in a 9 to 5 job. Digital Marketing also provides an opportunity to pursue your creative passions.
Jobs like Graphic Designing and Blogging require an eye for art while flexible work options are provided to Digital Marketers hired by top corporations.
You Influence the Buying Decisions of millions of customers across the globe:
If you do not yet realize the immense power Digital Marketing has over customer behavior, you should know that every single strategy influences millions of potential and existing buyers in different countries.
The online content that you craft for Digital Marketing including Blogs, social media shares etc. plays a huge role in nudging customers to spend on what they see online.
Internet users who regularly read blogs and interact with online content are greatly influenced by Digital Marketing and the power lies with the Digital Marketers. You can change the market for a product or service with your Digital Marketing skills.
Challenges:
Technologies change almost every day:
Digital Technology is requiring lesser manual work since automation is wiping out the need for humans behind computers to perform tasks in order to reach users online.
In Digital Marketing, new tools and software are cropping up every single day requiring Digital Marketers to get acquainted with them to be able to call themselves skilled at it.
As such, it’s hard to cope up with new technologies. Digital Marketing Training is your best bet in getting acquainted with the latest technologies but after a time, your certification may lose its sheen and you may have to reskill.
Digital Marketing isn’t standardized:
Other Industries may have a standardized structure that anyone aspiring to get in must adhere to. But with Digital Marketing, there is less standardization, and anyone can self-learn the latest tools to put them to use in Business or Employment.
Training Programs offer a very limited view of the newest trends and can’t sustain amidst the ever-changing Digital landscape. This is why organizations are left without clear KPI’s and are unsure of how to gauge their digital marketers with their expertise.
Majority of the People who are directly soaking up Digital Marketing or can benefit do not understand this Industry:
When you say Digital Marketing, people assume it as a complicated technological science less relevant to them. But the fact remains that almost every single Internet user should know about Digital Marketing because they directly benefit from it.
Getting Trained in Digital Marketing is a boon as long as you’re able to utilize your certification for use in Business or to get employed in a large corporation. The problem arises when you offer Digital Marketing services to clients who need it but aren’t aware of their needs.
Even with all the challenges, Digital Marketing is important to reach global users in large numbers for Internet Services and Businesses. Digital Marketing may not be the ultimate way for a glamorous career, but it certainly does look promising.
The essence of Digital Marketing lies in getting to know your audience. And this basis is what you must grasp from your Digital Marketing Training. Tools and Software may change but the underlying essence is what will remain when it comes to marketing online or offline.
There’s no doubt that Digital Marketing is a fine career choice in 2018 as long as you keep an open mind and embrace the challenges that come with it.
Get yourself enrolled in our Digital Marketing Course with Internship. We are among the Best Institute for Digital Marketing in Bangalore, we have trainers who are experts in digital marketing with 5+ years of experience.
