Blogs

Did you ever want to know as an SEO job seeker what kind of SEO interview questions were asked to crack the job?

It is the perfect guide for anyone who is planning to appear for an interview for an SEO position or who wants to prepare for an SEO job interview as a fresher (interview questions answers) by solving such questions and practising such answers.

Let me just explain first What is SEO? SEO stands for Search Engine Optimization. It involves a range of techniques to optimize your website or blog in order to rank higher on the search results page of Google, Yahoo or Bing.

Let’s segregate the article into three sections:

1. Basic Level SEO Interview Questions & Answers
2. Intermediate Level SEO Interview Questions & Answers
3. Expert Level SEO Interview Questions & Answers

Basic Level SEO Interview Questions & Answers

1. What is SEO?

Ans. SEO methods help businesses to get their website rank for potential keywords without spending a dime on search engine advertisements and bringing the most valuable traffic. It’s called ‘organic’, ‘free’, and ‘natural’ results. There are so many optimization methods and activities that should be done to make sure your website is search engine friendly and ranking for targeted keywords.

2. What does SEO stand for?

Ans. SEO Stands for Search Engine Optimization.

3. Why SEO is so important to businesses?

Ans. There is a popular joke in the online industry is that, if you want to hide a dead body, you should hide it on the second page of Google. Because, a fraction of people actually go to the second page of SERP and if your industry is not on the first page of Google, your competitors will take all your customers.

CTR decreases gradually with each position. If you want your business to be successful in the online world, it is very important to have a well-optimized website. One big advantage of SEO against PPC is, that even if you stop your SEO activities today, your results won’t stop tomorrow, unlike PPC.

SEO is very important for businesses if they want to make more sales without high marketing costs.

4. What is a Search Engine?

Ans. According to Google, a Search engine is “ a program that searches for and identifies items in a database that correspond to keywords or characters specified by the user, used especially for finding particular sites on the World Wide Web”.

Search engines answer the queries entered by users and give them a list of relevant results based on various factors.

5. Name a few search engines other than Google.

Ans. One of the most common SEO interview questions. Popular search engines other than Google are Bing, Yahoo!, DuckDuckGo & Yandex. There are actually so many types of Search engines. For example, YouTube is a search engine which only results in video results. If you consider traffic, YouTube is the second most popular search engine in the world.

6. Who are the founders of Google?

Ans. Larry Page and Sergey Brin are the founders of Google while they were pursuing PhD at Stanford University, California.

7. In which year Google was founded?

Ans. Google was founded in 1998.

8. What does Google stand for?

Ans. The letters GOOGLE don’t stand for anything. It’s not an abbreviation. When Larry Page and Sergey Brin started the company they named it Backrub.

After they realised they needed a new name, they wanted to name it Googol. When they wanted to register they misspelt it Google and the rest is history.

9. What are the most important Google Ranking Factors?

Ans. There is no definite, concrete answer for this. Everything we know is based on our experiments and industry best practices.

10. The most important Google ranking factors are:

Ans.

• Quality Content
• Quality & Relevant Backlinks
• Mobile First
• Page Speed
• Brand Strength
• Domain Strength
• User experience
• Technical SEO
• Social Signals
• Content Freshness
• Schema Code
• HTTP
• Domain Authority
• Content-Type
• Content Depth

11. What is web crawling?

Ans. Web crawling is the process where search engine bots crawl websites for indexing. Those are called a spider or spider bot. Crawlers use hyperlinks to visit other pages, and documents and bring information back to the web servers for indexing. Once the crawler visits a page, it makes a copy of it and adds its URLs to indexing.

The more fresh content you produce, the more frequent your website will be crawled from search engines.

12. What is SERP?

Ans. SERP stands for Search Engine Results Page. When you search anything on search engines, this is the page where you can see all the results. SERP includes PPC listings and organic listings. Listings are available in multiple formats based on the keyword.

13. What is an organic result?

Ans. Among the two types of search results in SERP, organic results are displayed by search engines based on relevancy, quality and other ranking factors. Organic results are unpaid results and are also called ‘free results’, and ‘natural results’. The ranking of organic results is based on various factors. Organic results can be seen under the paid results. You can’t manipulate organic results by paying Google but can be improved by having high-quality content and improving user experience.

14. What is a paid result?

Ans. Paid results are what advertisers pay to get their ads displayed above organic results on SERP. Paid results are quick and advertisers don’t need to optimize their website content to rank. The position will be based on your Max CPC and your quality score. The more quality scores you have, the less money you need to pay.

15. What is Google Sandbox?

Ans. Google Sandbox Effect is a theory that states new websites are normally in the probation period (inside a box) and cant be able to rank well for its most important keywords. The theory states Google needs some time to observe before taking it out of that imaginary area. It may be caused by building too many links within a short period of time.

It has never been announced officially but was mentioned when Google was talking about different topics.

16. What is Google Autocomplete?

Ans. Google Autocomplete is a function in Google and other search engines. When a user starts typing in the search box, the Google autocomplete function gives you a list of options to complete your search.

17. What is Googlebot?

Ans. Googlebot is Google’s web crawler to find, crawl and index web pages.

18. What is DA?

Ans. One of the most common questions in any SEO interview. DA which stands for Domain Authority is a metric developed by Moz. It ranges from 0 to 100. The higher the better. The more DA you have the better the possibility of ranking.

19. How important is DA?

Ans. DA is still an important metric for SEOs. They use it to quickly understand the quality of websites. It helps them to compare multiple sites and understand their authority.

20. Difference between DA and PA.

Ans. DA is a Domain Authority. It explains the authority of your entire website. The higher the DA, the higher the possibility of ranking. But, DA is one of the hundreds of ranking factors.

PA is Page Authority. It explains the authority of a specific page, based on the backlink, social sharing, etc.

21. What does www stand for? What is it?

Ans. WWW stands for World Wide Web.

The World Wide Web is a collection of websites stored on web servers & connected to local computers. The websites contain various types of content like text, images, audio, video, etc.

The World Wide Web was invented by Tim Berners-Lee in 1989. If we consider WWW as a book, its pages are located on servers all around the globe. How can we travel from one page to another? With the help of hypertext, we can. Hypertext helps users to locate Uniform Resource Locators aka URLs.

22. What is a domain?

Ans. People can’t remember numbers but they can remember words. Domain names exist as it’s easy to remember a word or phrase instead of remembering a long string of numbers. For example, Google.com is easier to remember than “74.125.127.147″. It is simply a part of the address and works as a descriptor.

23. What is a TLD?

Ans. A top-Level Domain (TLD) is the final part of an internet address. There are different types of TLD available like .com, .net, .org, .co.in, etc.

24. What is ccTLD?

Ans. ccTLD is a country code top-level domain. Each country has their own domain extension. All ccTLDs are just two characters. For example, .in for India, .us for USA.

25. What is web hosting?

Ans. If you consider buying a website is like buying a home, web hosting is the land (space) you buy. Web hosting is access to space web hosting companies provide where you can build your website. The server has to be connected to the internet. When visitors type the domain name, their device connects to the server and the pages will be delivered.

26. What does URL stand for?

Ans. URL stands for Uniform Resource Locator. It is the address of a web page or document on the www. The URL has multiple parts. It begins with the protocol (HTTPS, HTTP, etc).

Let’s see the multiple components of URL:

Protocol: the method used to process the URL (HTTPS, HTTP, etc)

Domain: the domain name (ex: upgrad.com)

Path: the folder and page of the website

Query string: parameters for dynamic data

Hash: finds the specific section of a webpage.

27. What is White Hat SEO?

Ans. One of the most common questions in any SEO interview question and answers guide. White Hat SEO is a process of improving your search engine rank by following the guidelines of search engines without compromising on your methods. White Hat SEO doesn’t involve manipulating search engines with shady methods but instead involves building search engine friendly websites and user experience. White hat involves creating quality content which provides value to the visitors and helps them to earn links instead of building backlinks.

28. What is Black Hat SEO?

Ans. Black Hat SEO is a process of trying to manipulate search engine algorithms to improve the search engine ranking. It violates search engines’ guidelines. Black Hat SEOs practice the methods to get immediate results instead of building a website with users in mind. There are so many Black Hat methods they utilize and search engines identify and offer a penalty if they get caught. Black Hat methods might be helpful in the short term but if you are planning for the long term, black hat definitely is not the solution. If your site gets penalized, it takes so much time and effort to remove it.

29. Difference between White Hat and Black Hat SEO?

Ans. The difference between White Hat and Black Hat SEO is:

The list of methods which are following Google’s guidelines is called White Hat SEO.

The list of methods which do not follow Google’s guidelines is called Black Hat SEO.

30. What are the black hat SEO practices to avoid?

Ans. The following is the list of black hat SEO practices to avoid:

Cloaking, keyword stuffing, link exchange, buying links, PNB, link hiding, link farming, gateway or doorway pages.

31. What is a PBN?

Ans. A private Blog Network is a website built on dropped or auctioned domain. Some black hat SEOs build them to link to their important website and transfer authority.

Google is against this method as it can uplift a spammy website so they are most often hidden from search engines.

32. What is the difference between do-follow and no-follow links?

Ans. A Do-follow link passes the link juice from one domain to another and the no-follow link doesn’t pass the link juice.

A Do-follow link is more valuable in terms of SEO and No-follow links are less valuable.

33. What is On-Page SEO?

Ans. On-Page SEO is the list of activities performed on the website to increase the performance of the website in ranking, user experience and conversion.

Primary aspects of on-page SEO:

Page title, Meta descriptions, Meta tags, URL Structure, Body tags, Keyword density, Image, and Internal linking.

34. What is a keyword?

Ans. Keywords are words or phrases search engines users use to find relevant content. They are also known as queries.

When we figure out the list of keywords your potential users use, after the complete analysis, we have to implement those keywords on relevant web pages and optimize them to rank higher on search engines.

35. What is keyword frequency?

Ans. Keyword frequency is the number of times a specific keyword phrase appears on a web page. While optimizing a web page, we have to make sure we don’t use the keyword so much that becomes keyword stuffing.

36. What is Keyword Difficulty?

Ans. Keyword difficulty is a metric to define how difficult it is to rank a specific keyword-based on its popularity and competition. Higher the keyword difficulty, more time or number of backlinks might be needed.

37. What is Keyword Proximity?

Ans. Keyword Proximity tells the distance between two keywords on a web page.

38. What is Keyword Density?

Ans. Keyword Density is the percentage of times a keyword or phrase appears on a specific web page. When the keyword density is far higher than the recommended level, it might trigger search engines to think it’s keyword stuffing. So, we need to make sure the keyword density is not too high for any primary or secondary search phrases.

For example, if a keyword appears 5 times in an article of 200 words, the density would be 2.5%. There is no ideal keyword density but 3-4% is considered as best practice for SEO.

39. What is Keyword Stuffing?

Ans. Keyword stuffing is a black hat SEO method which increases the keyword density to a far higher range in order to rank for potential keywords. After the Panda update, it’s not recommended to keyword stuff to manipulate search engines and should be avoided at all costs.

40. What is Keyword Stemming?

Ans. Keyword Stemming is a process of identifying the root word of a keyword and creating new keywords by adding suffixes, prefixes and pluralization.

41. What is Keyword Prominence?

Ans. Keyword Prominence tells where your keyword is located on a web page. For example, in a blog section, it is better to have your keyword in the article, especially first and last paragraph.

42. What is NAP?

Ans. NAP stands for Name, Address, Phone Number.

NAP is one of the critical aspects of Local SEO. It helps search engines to understand and identify the list of companies to be displayed for specific location-based searches.

43. How do you know if you are using the right number of keywords on a page?

Ans. There is no right number or range. You have to make sure the keywords in the content look natural and don’t look forced.  It is a best practice to have 3 primary keywords and a few secondary keywords and again, it depends on the length, keyword difficulty, competition, flow of the page and more.

44. What is a long-tail keyword?

Ans. Long-tail keywords are phrases which have more than 4 words and are very specific in nature.

45. What are header tags?

Ans. Header tags are nothing but header tags on your page.

It ranges from <h1> to <h6> with H1 being the biggest and H6 being the smaller header. H1 and H2 are considered to be the most important for SEO.

It is recommended to utilize your secondary keywords in header tags wherever it feels natural and doable.

46. What are meta descriptions?

Ans. Meta descriptions are HTML attributes which convey what the page is about. It provides a description of the webpage not only to search engines but also to users. Users can read the meta descriptions beneath the Title of the web page on the search engine results page.

Meta descriptions are one of the important SEO tags where it’s recommended to optimize for keywords. Apart from that, it is crucial to design a meta description in a way that users want to read more about your web page and thus improve your CTR.

47. What are Internal Links?

Ans. Internal links are hyperlinks that connect one webpage to another webpage of your domain. Internal link structure is very important for both user experience and search engines.

The internal link structure should be well planned to keep users in mind so they can navigate the website without any confusion. Keep every important page within 2,3 clicks from the home page. Link Depth is the number of clicks required to reach a page from the home page. Keep all your important key page links on the home page.

Internal links help search engines to crawl and index the web pages of the website and helps link juice pass from one page to another. If properly optimized, the right placements of internal links reduce the bounce rate of the web page.

48. What are outbound links?

Ans. Outbound links are links that link your website to another website.

Having too many outbound links might hurt your SEO as they pass link juice from your domain to another domain. It is recommended to have no-follow links to outbound links to avoid passing on authority.

Keeping a few outbound links to high authority sites might be helpful as you tell search engines more about the content you have and it creates a connection from your website to other relevant websites.

49. What are inbound links?

Ans. Inbound links are links coming from another domain to your own domain.

50. Difference between an inbound link and an outbound link?

Ans. Inbound links are incoming links from other domains to your domain. Outbound links are links that link your website to another website.

51. What is robots.txt?

Ans. Robots.txt is a text file. It is through this file. It instructs search engine crawlers about indexing and caching a webpage, file of a website or directory, or domain.

52. What are anchor texts?

Ans. Anchor text is the clickable text in a hyperlink. Anchor texts help users to understand what the page is about. It also holds SEO value if keywords are implemented. But in the case of over-optimized, might get punished by Google.

Anchor text should be natural and diversity is important like branded, long tail, image links, and partial and exact matches.

53. Why is anchor text important to SEO?

Ans. Search engines use anchor text to understand the context of the page it is linking to. This holds some SEO value in terms of understanding search engines what the page is about.

54. What is Title Tag?

Ans. Title tag helps Google and users to understand the purpose of a web page. Optimizing page title is an important on-page task where it’s recommended to use your primary keyword. Also, the title tag should be good enough to make search engine visitors click on it and visit your web page.

55. What is SEO Friendly URLs?

Ans. Again, one of the popular SEO interview questions. SEO Friendly URLs are URLs which are easy for both search engines and users to understand. URLs which are static instead of dynamic, without parameters, keyword-optimized, reader-friendly & short.

56. What is Robots Meta Tag?

Ans. Robots Meta Tag tells the search engines how to treat the page with commands like FOLLOW, NOFOLLOW, INDEX & NOINDEX.

57. What is 301 redirect?

Ans. This SEO Interview Question is to understand your technical knowledge. 301 redirect is a permanent redirect method to redirect users and search engines to redirect from old URL to new URL. When a webmaster wants to redirect from one URL to another for various reasons, 301 is considered the best as it passes most of the link juices from the old page to the new page.

301 is better for SEO compared to 302 or other JS related redirects in terms of passing authority and value.

58. What are Search Console / Webmaster Tools?

Ans. Google Search Console, previously known as Webmaster Tools is a tool Google provides to webmasters to check the health of their website in the eyes of the search giant.

Not only webmaster can analyse the various aspects of the website like checking indexing status, crawl errors, crawl status, keyword performance, and backlinks, but also can be able to disavow URLs, apply for page reindex, upload XML sitemap, etc. If you are attending an SEO interview learn & practice more on this.

59. What is ALT Tag?

Ans. Alt tag is an HTML attribute that helps us to give a description to every image you publish on your website. If any reason, the image cant be displayed in the browser, users can read the alt tags and understand what the image relates to. It also helps search engines to understand what the image is about, which helps them to understand more about the page. Alt tags can increase the ranking of the website’s images in an Image search of search engines.

60. What is Off-Page SEO?

Ans. Off-Page SEO is the list of activities performed away from the website to improve the ranking and visibility of the website.

Primary aspects of Off-Page SEO:

Guest Blogging, Reverse Guest Blogging, Social Networking Sites, Press releases, etc.

61. What are backlinks in SEO?

Ans. When one website links to another website, that is called a backlink. Backlinks are an important SEO ranking factor. There are two types of backlinks. Nofollow and Dofollow backlinks.

When a web page gets multiple relevant backlinks from authority sites, Google and other search engines consider the page to be more relevant to the search query, thus improving the rank of the web page.

Recommended Article: Digital Marketing Interview Questions Answers

The number of backlinks is not always important but the quality and relevancy make a big impact.

62. How important are backlinks?

Ans. Google considers backlinks like a vote. The more backlink a website has, the more popular and important it is. But as we mentioned in the early answer, just the number is not the only factor. There are so many other factors that decided how much value every backlink brings to your website. The authorization of the website, the relevancy of the website, the value of the page where we get backlinks from, the location of the page where we get backlinks and so on.

One high-quality backlink is more valuable than ten low-quality backlinks. If you are into ERP businesses, the links you get from websites/blogs related to ERP has more valuable than non-ERP related websites.

63. What is Search Engine Submission?

Ans. Search engine submission is the process of submitting your website to popular search engines to make sure it gets crawled and indexed.

But, this process is not necessary anymore as search engines are way smarter and have the capacity to find your website and index it easily without you needing to submit it to them manually.

64. What is Forum Posting?

Ans. Forum posting is an off-page technique where you create a profile on a relevant forum, create a thread, engage with other users, and participate in online discussions to get backlinks to your site. This could have been a great way to reach out to potential users and engage but some advertisers spammed the process and thus lost its trustability. But still, if you can engage with users and educate them, clear their doubts, and help them find the solution, we can still utilize this method.

65. What is RSS Feed?

Ans. RSS Stands for Really Simple Syndication. RSS Feed submission is a process of submitting RSS feeds to the RSS submission directory. It is helpful for users to get updated on multiple blogs, websites and news from a single location.  The usability of RSS is very limited now and the way people consume content has changed over time.

66. What is Blog Commenting?

Ans. Blog Commenting is a process of adding comments on blog posts with a relevant backlink to your website.

There are two types of blog commenting. Automated and Manual. Automated blog commenting is usually a scammy process where you don’t read a blog post and comment on a mass scale. It doesn’t add any value to the reader or publisher. Manual commenting is when you select relevant sites, read through the blog post, add your opinion in the form of a comment, engage with the author and share your relevant blog post/page which can be helpful to other readers.

67. SEO Value of blog commenting

Ans. It is obvious that the value and practice of blog commenting are not how they is used to be. The links don’t hold any value as they are mostly no-follow these days. It can only be valuable if you choose the right blog, share the right link and if people follow your page based on that link. You don’t normally find this question in many SEO  interview questions and answers guides but you should be prepared anyway.

68. What is referral traffic?

Ans. Referral traffic is the visits you get from third-party domains. You can improve the referral traffic by building or earning links from potential and relevant websites.

69. Is directory submission still working?

Ans. Directory submission is an off-page SEO technique still getting utilized by some businesses. It works only if your business is getting listed on popular directory websites where people actually look for businesses. Listing the website in dozens of websites just to get backlinks is an old concept that should be avoided.

You can submit your website to a niche-relevant directory for citation if it’s a local business.

70. What is PPC?

Ans. Pay Per Click or PPC is a kind of advertisement campaign in which advertisers are charged when users click on the advertisement. The amount charged on the advertiser is called Cost Per Click (CPC). Most PPC advertising will include a CPM component as well. CPM is an abbreviation for Cost Per Mille, or in plain English, cost per thousand Ad impressions.

71. What is EMD?

EMD or Exact Match Domain is a domain which includes the search phrases.

For example:

BuyTabletsOnline.com

72. What is the difference between page rank and Search engine result page?

Ans. Sometimes a tricky SEO Interview question. Page rank is a Google algorithm. This is a metric for measuring the performance of the webpage submitted by webmasters to the search engines. Google discontinued revealing the page rank to the world.

SERP lists the pages that relate to any query made by the user. These results include both organic search as well as paid results. The results in the SERPs hold some positions, and these are not just random positions. The ranking positions are decided by the search engines using sophisticated algorithms, and page rank are one of them.

73. What is Canonical URL?

Ans. When there are multiple variations of a page, a canonical URL is a way of telling search engines which specific URL is the original and which one you want to be listed in search engines. Canonical URL helps websites to avoid duplicate issues. There can be multiple causes you can have canonical issues such as different dynamic parameters of the same page, print version, and more.

Cross-domain canonical URL makes content syndication possible.

In this process, you select the original version and use the canonical attribute so the other versions are considered as variations and not duplicate pages. Share the various methods to fix the canonical issues in this SEO interview question.

74. What is an HTML Sitemap?

Ans. One of the important SEO interview questions.

HTML sitemap is a web page where users can able to access the list of pages in a proper structure, organized in a way that they can understand and navigate the site smoothly.

75. What is an XML Sitemap?

Ans. XML stands for Extensible Markup Language. An XML sitemap is intended, designed only for search engines, time of the last modifications performed on them. It lists the web pages and how frequently those get updated. An XML sitemap is a way for us to ask search engines to crawl and index all our important pages frequently. A sitemap is one of the first thing search engines search when it finds a website.

76. Explain LSI

Ans. LSI Stands for Latent Semantic Indexing Keywords are semantically associated with the primary keyword that visitors used in search engines.

LSI keywords will increase the keyword relevancy when we optimize the page with these keywords. LSI make it possible to optimize keywords on the web page without creating keyword stuffing issues.  Google’s algorithm utilizes LSI keywords to help identify the relevancy of a particular search term. It helps search engines to understand the semantic structure of the keywords and squeeze out the meaning of the text to bring the best results on SERP.

77. What is Google Algorithm?

Ans. Google algorithm is a set of rules, commands and codes that helps the search engine to find relevant search results to user queries. It is said to are more than 200 ranking factors Google algorithm uses to rank a web page for specific keywords. Hummingbird is the name provided to the Google algorithm and every year thousands of updates are improving the algorithm in multiple ways.

in your search console when that happens.

It takes so much effort and time to uplift the penalization once you fix the issues and submit your website for consideration. 

78. What is Panda Update?

Ans. Google has introduced the Panda update in 2011 to penalize or devalue lower-quality websites based on low-quality content and reward high-value websites.

Google panda de-ranks or penalizes pages with less amount of useful content and pages with duplicate content.

79. What is the Penguin update?

Ans. Google introduced the Penguin update in 2012 to find sites which have spammy backlinks and devalue or penalize them. Penguin was intended to find link farms, buying links, blog networks and every other black hat link-building method. Penguin update helped Google find websites which are violating Google’s guidelines and building backlinks just to improve the ranking in SERP.

80. What is Hummingbird Update?

Ans. Hummingbird is the name of the Google search algorithm overhaul that happened in 2013. Hummingbird has helped to make search more about context and less about keywords and it helps Google better understand the intent of the keywords not just keywords.

The better and improved interpretations of the intention are what is special about the hummingbird.

81. What is the Mobilegeddon update?

Ans. Mobilegeddon update is the way Google tells webmasters to make their websites mobile-friendly in order to be given priority on search engine results. As the number of people using Google on mobile devices keeps on increasing, Google’s intention is to give the best experience to all mobile users by providing them with mobile-friendly web page results. After the Mobilegeddon update, the mobile-friendliness of a page has become an essential factor in ranking the websites in the SERPs.

82. Google Pigeon Update?

Ans. Google Pigeon is an update to increase the relevancy and quality of local searches.

83. List down the tools you use for SEO?

Ans. Here, you need to list of tools you have used in the past/present like

Google Analytics, Google Search Console, SEMRush, Similar Web, Screaming Frog, Ahrefs, Alexa.

84. What are rich snippets?

Ans. A rich snippet is a form of structured data which helps websites to give more information to the readers and helps them to get more clicks. Rich snippets don’t directly improve the ranking of a web page but if presented well, they can increase the CTR of the web page which can increase the ranking in a long run.

85. What is Cloaking?

Ans. Cloaking is a black hat technique where the user finds different web page content when compared to that web page content search engine finds. Cloaking a method of tricking search engine algorithms to index a totally different keyword-stuffed webpage but displaying the actual page only to users.

86. What are Doorway Pages?

Ans. Doorway pages are a black hat method which should be avoided. Doorway pages are the pages search engines users first visit after clicking a search engine result before entering the real landing page. They are optimized for search engines and once the user visits the doorway pages they are automatically redirected to the real landing page.

87. What does EAT mean?

Ans. Expertise, Authority & Trustworthiness.

88. What stands for YMYL?

Ans. YMYL Stands for Your Money, Your Life.

89. What is Google Analytics?

Ans. This is almost always the first Google Analytics interview question you will face. Google Analytics is a free web analytics tool offered by Google to help you track and analyze the performance of your website.

Google Analytics records various activities of users when they visit your site like user engagement, visitor flow, and a number of conversions, along with attributes such as age, gender, and interests with the help of tracking code.

Google Analytics aggregates the data in multiple ways like User level, Session level, Pageview level, and Event level.

The main purpose of the tool is to help you make decisions to improve the site’s performance and revenue.

Also Read: Social Media Interview Questions Answers

90. Tell me some of the reports in Google Analytics

Ans.

• Mobile performance report
• Traffic acquisition report
• Content efficiency report
• Keyword analysis report
• New vs Returning visitors
• Landing pages report
• Bounce rate vs Exit rate report

91. What you can get from Google Analytics?

Ans. This SEO Interview question is to check your GA knowledge. The primary things we can get from Google Analytics are:

Real-time users report

Location of your users

Best and worst performing channels

List of popular pages

Speed of your webpages

Goals and conversion

Funnel Flow

Visitor Behavior and internal search

Audience Devices

92. What are all the crucial factors to improve the ranking?

Ans. The content quality of the web page

How fresh, in-depth your content is

Authority of your domain for the subject number of quality and relevant backlinks

93. What are the common SEO Mistakes to be avoided?

Ans.  This SEO Interview Question is to check your experience and cautiousness. Some of the common mistakes to be avoided are:

Not considerate about the freshness and the quality of the webpage

Not having a unique title and description

Optimizing for very broad keywords

Keyword stuffing

Building multiple low-quality backlinks

Using poorly-written content

94. How do you optimize an URL?

Ans.  URLs should be optimized for keywords, URLs should be simple, short and easy for readers to understand.

95. What is Competitive Analysis?

Ans.  Competitive analysis is the process of identifying your organic competitors and analysing how they perform better, where they lack and using the information to make your site better.

It normally includes on-page analysis, keywords they are using, content quality and pattern, internal linking and navigation, backlinks, and referring domains.

96. How to see the list of pages indexed by Google?

Ans.  In the search console, we can be able to check the number of website pages google indexed. Another method is to use the search operator in Google to manually check the list of all pages indexed by the search giant.

97. What is Mobile-First Indexing?

Ans.  Mobile-first indexing implies that Google uses the mobile version of the content for indexing.

98. What is Press Release Submission in SEO?

Ans. Press release submission is a process of writing newsworthy content like new releases, partnerships, new hires, etc and submitting them to popular PR sites for link building and to increase the visibility of the website. To make sure they publish it, the content has to be interesting and important.

99. What is the value of press releases?

Ans.  We can get the value from press releases only when we earn new links from third-party websites. As it costs money to publish press releases, it’s very important to make sure the story is interesting enough to earn quality backlinks.

100. What are contextual backlinks?

Ans.  Contextual backlinks are the links surrounded by text in the body of the content. Contextual links possess high value than the links from the header, footer or sidebar.

Contextual links are the most valuable backlinks but are difficult to attain.

Remarketing is marketing to the one who has already visited your business, It is actually determining whether you run a B2B or B2C business.

The study says around 94% of the website visitors leave with an empty hand which means without engaging with your website and about 40% of the visitors will browse the website approximately 5 times before making a purchase.

Consumers are busy and they have a huge amount of options on the internet. Most people won’t purchase from passing through your first ad if they come across your website or brand for the first time.

You need to mould a story, talk about your highlights & USPs, and add your authority over time through segmented remarketing, backed up with an awesomely creative and CTA.

How does remarketing work?

“Remarketing helps advertisers to show ads to people who have already visited the website or used your mobile app. 

What is Dynamic Remarketing

Dynamic remarketing is an advanced technique that takes a step further, letting you show previous visitors ads that contain products and services they viewed on your site.”

As a recap Remarketing allows you to reach out to these past visitors, give them targeted options, and hopefully convert customers. 

In simple terms, remarketing is about developing personalized advertising campaigns for potential end customers who have earlier shown some interest in your website, products or content. 

To detail the concept of re-marketing: Remarketing in digital marketing is an online form of advertising in which businesses communicate and reach out to users who have already been linked to their website or other content. It is one of the most popular and effective ways of marketing as it allows businesses to grow their money in an inexpensive way. 

This is possible only because users who have previously shown interest in your product or business are targeted for remarketing. Simply put,  in re-marketing campaigns, ads are only shown to those who are interested in your product or service and remind users that we are there to help them. 

What is remarketing in Digital Marketing

Remarketing is an internet tactic that encourages people to see the ads from the website or app that they had visited previously. Using this strategy can greatly help in retaining a customer & it is a particularly cost-effective way to increase your conversions because you’re reaching out to customers who have already expressed interest in your brand’s products or services.

The actual title Remarketing is known as retargeting, It is the best tactic for serving targeted ads. In terms of technical execution, remarketing is the process of using a javascript tag (known as a pixel) to place a cookie in the user’s browser.

Why is remarketing used? 

Remarketing campaigns will remind people who are involved with your business (visit your website, see your ad, add items in your cart, check or like some product or service etc) about your products and services. As an example, in e-commerce websites, remarketing allows you to show relevant ads to 

Related Article: Digital Marketing Strategies 2022

shoppers who have browsed your website before, interacted with an existing ad, downloaded the app,  or purchased with the site in the past. Remarketing is used as a tool to help drive customer satisfaction,  increase sales + conversions, build customer loyalty, and stay focused on your existing customer base. 

For digital re-customer success, advertisers look for information and insights from their campaigns,  understand who is contacting their business, and how they can find the best way to re-engage those users.

Once they understand their audience’s understanding, they are able to set up re-launch campaigns to help convince past or potential customers to add a product to their cart, view a web page, book a visit or engage with their app. 

When someone visits your site, they show an interest in your product or service. Re-marketing reminds them of what they need or want already.  

Here’s how to build your brand visibility with the right marketing strategy tailored to your online  marketing efforts: 

• Allows you to customize the customer intent and behaviour. 
• When you promote your product or offer, you can re-market your product to get the customer  back to the platform  

If the customer leaves before clicking and reads anything, for example, you can also seek their knowledge about an ad that emphasizes the service you offer.

If a potential customer puts something in their cart but leaves it before check out, you can send them a promo code or free shipping offer to make that item more accessible. This is a typical example of re-marketing implementation.

What is retargeting vs remarketing? 

Both remarketing and retargeting are part of Digital marketing, making the users come back and take the desired action on the website or in-app.

What is Retargeting? 

Retargeting is a plan of action that utilizes paid advertisements that help push the products or services to the potential customers further down the marketing funnel. 

The visitors or customers who had shown interest in your business by visiting & clicking, engaging, navigating your website or liking your Facebook posts, retargeting campaigns can be more customized to show tailored ads for a specific brand or product or service. 

These advertisements you will happen to see on Gmail, youtube, google platforms, and google partnered networks, you commonly see as a form of display ads or social media ads also, remind customers about your business and this process will encourage & remind them to return to your site to complete a purchase or your desired goal.

How to do remarketing practically? 

If done in WordPress, it is a simple process every platform has a tracking snippet for the purpose of retargeting. Adding a short snippet of code to your website or app or even social media pages will enable tracking, you can access complete information about what actions your users or customers are taking online.

Then, you can use this information to create audience segments in your paid ads based on their interactions with your web pages, products or services. 

Remarketing or retargeting ads greatly work on using tools like GDN [Google Display Network] and Facebook Ads, businesses can retarget these potential customers with specific advertisements focusing on creativity and conversion.

What is Remarketing?

Although remarketing ad campaigns share similar final goals as retargeting campaigns, remarketing is more focused on email communications, though the open rate unless compared to SMS marketing it is still a great tool that reminds potential customers of your products and services in order to re-engage them. 

Remarketing emails can be more individualized & customized as per their behaviour, context-driven, and highly targeted to address exactly where the customer is in the sales funnel. Common examples of strategies that utilize email remarketing include:

Sending an email with a coupon code or special offer to a customer that abandoned their shopping cart without purchasing

Showing customers related products that they may be interested in

• Reminding a customer to renew a subscription
• Nudging a customer that has visited your website multiple times without completing a purchase

These examples showcase strategies that encourage customers on the edge of converting to complete a purchase. 

Remarketing strategies are proven to be effective at re-engaging customers. Barillance’s study on email marketing, for example, found that 43.43% of customers opened remarketing emails in 2021, with 9.12% going to the website and 1.43% converting. This small push can substantially increase your business’s overall conversion rate.

How much does remarketing costs 

Compared to standard paid ads, Google re-advertising ads with backlinks are much cheaper to reach the same audience and can be more expensive for online advertisers. 

The Google Display Network is a well-known platform for re-marketing campaigns. If you place an ad there, as per an analysis done during 2018, it shows that you are paying around $ 2.28 to reach 1,000  viewers.

If you purchase ad-paid ads on Google search results pages, it costs $ 35.09 to reach the same number of people. For publishers, that saves more than $ 32 per 1,000 views. And it drives out the results. 

Advantages

In addition to the growing return on investment, the following factors contribute to making remarketing one of the most effective digital marketing strategies: 

Customization: Ads displayed to users are specially designed to match their needs based on their previous online searches. Doing so allows businesses to capitalize on advertising the right product or service to the right audience. 

Distinction: Ads for re-advertising campaigns are shown only in with expectations ROI expectation scenario or for people who are already showing a genuine interest in the product or service.

Website Traffic: Marketing campaigns are effective in redirecting traffic to your website, which can be good for your SEO website. 

Conversion: It is estimated that more than half of Internet users visit up to four different websites before making a purchase decision; Re-marketing allows businesses to appear on stage at this time with the right promise to attract the buyer and steal the purchase. 

Four Types of Remarketing in Digital Marketing 

While there are several types of re-marketing in digital marketing, the most popular and widely used  methods are the following: 

1: Standard Marketing 

Standard marketing involves displaying ads to visitors who are previously affiliated with your website or page but who are not transacting.

In addition, it also targets people who use search engines such as Google, Yahoo, Bing and other social media etc. to find keywords that are somehow related to your product or service offerings. 

For example, if you are searching for SEO tools in a search engine and the results show ads related to many SEO tools on different platforms, this is an example of remarketing and adding good ones to an  SEO campaign. 

2: Dynamic Marketing 

Effective re-marketing includes those ads displayed to each user based on specific behaviours they have on your website or web page. This includes ad messages that are specially designed and created for the viewer cohorts. Personalized ad messages increase the chances of someone returning to your website to make a purchase.

 For example, on an e-Commerce website, powerful remarketing ads may include the direct display of products that a visitor has placed in their shopping cart but which they do not purchase. These ads will encourage them to add those products to their cart as well, but this time with an extra push to buy. 

3: Video Remarketing

Video re-marketing is gaining popularity these days as people tend to watch videos instead of reading paragraphs with words. Video re-marketing involves streaming ads to people who have watched one of your videos before or who have visited your website in the past.

Additionally, another way to showcase remarketing videos is on YouTube, at the beginning or in the middle of the videos. 

For example, if you are watching a university-related video but at the beginning or in the middle of the video, be distracted by an advertisement by the institution. It is a great example of video marketing. 

4: Email Marketing 

Email marketing is one of the most effective ways to re-market in digital marketing. In this type of re-marketing, brands display their ads to those people who have logged in or opened their email ids on their website. They may have clicked the link but did not purchase it.

Targeted tracking emails are sent to such visitors to remind them and convince them to come back to your website for shopping. 

Why is Remarketing important? 

There are many reasons why remarketing in digital marketing is important. A few of these reasons  are: 

Helps to increase conversion rate 

Allows products to target website visitors who have shown interest but have not purchased. – It helps to build brand awareness and gives more authority to your products. – Many times, when the prospect sees an ad, the customer will influence their purchase decision. 

Because your product will be the first thing that comes to their mind when they want the same thing – Higher visibility can lead to high purchases 

Re-marketing is also a great way to capture the attention of competing customers and possibly make  them your own 

These are just some of the reasons why remarketing in digital marketing is so popular. Re-marketing techniques  

There are many marketing methods or strategies out there, but a few of the most popular and widely  used methods that are leveraged are as follows: 

• Define your remarketing audience 
• Generate YouTube, Facebook, and Instagram videos 
• Repeat the market with an email campaign 
• Repurpose the content 
• Re-marketing with Google AdWords and Google Analytics 
• Use auto-targeting 
• Remarketing list of search ads 
• Identify and display different product categories

Disadvantages  

Although it is a widely used strategy in the digital business, re-marketing is not free of some of the  potential disadvantages that one should be aware of are as following: 

– Many users rely on ad blockers such as AdBlock, which prevents re-marketing ads from appearing on the display. 

– While it may and may be done frequently, some customers may find it a violation of their privacy, the fact that a particular company knows exactly what they want and which websites they visit. Privacy is truly respected by customers for all recent questions raised in this regard and will be further informed in the future. 

Related Article: Few Important Ranking Factors

– If your potential customers see your ad 5 or 6 times in a single day when you search for other items they may be upset and may view your product as less favourable because of the visibility they see. Even if they are interested in your product/service they may lose it by being repeatedly exposed to the same ad. This could result in them not using your website or visiting your store again. 

Conclusion 

Remarketing techniques offer exceptional potential for customization and extremely subtle campaigns.

A customer that abandons the checkout method will be shown a distinct set of remarketing advertisements than that of a customer that equals your website while not adding something to their cart. 

This level of personalization promotes trust, and value and once the client believes your brand,  they are undoubtedly barred in and become loyal to you.  If you also want to learn digital marketing to understand how remarketing works, you can join our online and classroom training courses in Bangalore.

Follow us on Facebook, Instagram, Linkedin, Twitter, Quora, Pinterest, and Youtube. 

Digital marketing, or the process of promoting brands to connect with potential customers using the internet, is an essential aspect of running a business.

A simple definition for digital marketing is “promoting brands to connect with potential customers by drawing on the insights and data generated by search engine optimization (SEO), social media, content development, and other digital marketing channels.”

Digital marketers can use various platforms, including email marketing, blogging, search engine optimization, social media, and online videos, to achieve this.

Digital agents are the professionals responsible for creating and executing a digital strategy that meets the needs of their clients. They play an integral role in any company’s success by generating traffic, increasing conversions & brand awareness in all aspects of their client’s business.

Marketing Channels in Digital Marketing

Search Engine Optimisation (SEO)

Search engine optimization (SEO) is optimizing a web page to rank higher on a search engine’s result page or return more relevant results. The process usually involves both on-page and off-page optimization techniques.

Many factors can affect a site’s ranking on search engine results pages. These include site loading speed and user experience; content relevance, freshness, uniqueness; domain authority, trustworthiness, and recency; backlinks skillfully obtained from other sites with high domain authority (e.g., Wikipedia); social media sharing; etc.

On-page SEO: On-page SEO can be defined as optimizing the content on a website to rank better on search engine results pages.

On-page SEO is one of the most critical factors for any web page to rank higher in search engine results pages. On-page SEO is a set of practices that are used to optimize content and make it as relevant as possible to the keywords that are being targeted.

Off-page SEO: Off-page SEO improves one’s website’s ranking in search engines for specific keywords. In other words, it is a set of activities that take place outside of the website to make it more appealing to Google, Yahoo, and Bing.

It can be done by following some principles and best practices to rank better online. In addition, websites can be optimized in many different ways to increase their chances of being found by search engines. One of these ways is off-page SEO. Off-page SEO includes backlinks, keywords, and social media.

Technical SEO: Technical SEO is more technical than content optimization. It focuses on the backend of your website and the settings that you can change to rank higher. It pays to be observant when doing technical SEO for your site. This is because many things can go wrong and make you lose ranking. On-page optimizations are all of the steps you take to ensure that your website fulfills specific technical standards so that search engines can find and display it correctly. Off-page activities are those that search engines don’t have direct control over but which they do consider when ranking a site.

Also read: Use of Content Marketing

Content Marketing

Have you heard the saying, “Content is king?“. Quality content is the fuel that drives your Digital Marketing strategies. It has been a popular marketing method for decades, and with every passing year, it becomes more and more effective.

The benefits of content marketing are many. It can help you build your reputation as an expert in your field; it can help you build relationships with your customers, drive traffic to your website, and much more. In addition, content marketing is a great way to get ahead of the competition by being the first one to share information about something new or exciting.

Videos: YouTube is the second-largest search engine on the internet.YouTube has not only become a popular platform for people to watch videos but also for businesses to market their products and services. It has become a place where people go to find information about what they need when they need it.

There are many use cases of  YouTube in digital marketing, such as video ads, product demonstrations, testimonials, and much more. A recent report shows that 71% of marketers say video conversion rates outperform other marketing content.

Blog posts: Blog posts are a great way to generate organic search and demonstrate your industry expertise.

Similar Article: 7 Effective Ways to Write Professional Blog

Writing and publishing articles on your company blog is a great way to generate organic search and demonstrate your industry expertise. Blog posts can be used for content marketing, lead generation, and thought leadership development. The content you publish on your company blog will help you build credibility in the industry and help you rank higher in SERPS.

Ebooks and white-papers: Ebooks and white-papers are valuable tools for digital marketers because they allow you to provide a large amount of information on a specific topic without overwhelming your readers. Plus, they are also effective at educating your website visitors.

Also read:  Best Digital Marketing Strategies

Infographics: an infographic is a visual representation of information or data. It helps your website visitors visualize a concept that you want to help them learn. e.g., as a chart or diagram.

Pay-Per-Click (PPC)

Pay-per-click is the most common internet advertising model. In keyword campaigns, advertisers typically pay a flat cost per click to be positioned and get traffic with specific keywords.

PPC is an online advertising model that enables advertisers to purchase the space on search engine results pages, social media platforms, such as Facebook, YouTube, Instagram, and Twitter. It can be used for promoting a business by targeting its audience with ads on social media.

Paid ads on Facebook: Facebook is an inexpensive and effective way to share your message with potential customers. Customised video or image posts can help you better convey your message and increase conversions. The whole concept is simple – it’s a one-off payment, where Facebook will publish a post of the user’s choice to the newsfeed of people who match the user’s business audience.

Twitter Ads campaigns: Twitter offers advertisers to place ads in various locations on their platform. With Twitter Ads, an advertiser can purchase ad space on Twitter and pay to place a series of posts on the news feeds of a specific audience, all dedicated to accomplishing a specific goal.

Sponsored Messages on LinkedIn: LinkedIn has a new way for users to get in touch with other professionals. The service, called Sponsored Messages, allows people to pay to send messages on LinkedIn to those who are not already connected.

Social Media Marketing

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales and generate awareness.

Social media marketing has been around since the early days of social networking sites like Facebook and Twitter. These new channels provide unique opportunities for marketers, from small businesses to multinational companies, to be able to connect with their customers or potential customers directly, depending on the privacy settings a company chooses.

Some of these social media channels are:

• Facebook
• Twitter
• LinkedIn
• Instagram
• Pinterest

Email Marketing

Email marketing is one of the most common and effective methods for communicating with a company’s audience. Email marketing can be used to promote content, events, and discounts to a company’s audience. It is usually done through email correspondence with customers or prospects who have signed up for an email subscription.

A few examples of this include newsletters, promotions, notifications of new products or services. Companies communicate with their audience using emails in order to stay on top of consumer interests and needs. They are very effective at driving traffic, increasing sales, and developing customer loyalty, but they should not be the only form of communication that companies use since they could lead customers to become overloaded with unwanted emails and unsubscribe from future offers.

Also read this post: Benefits of Digital Marketing

Online PR

Online Public Relations (PR) is an “online” version of public relations (PR). With the changes in the media landscape, SEO and SEM campaigns have taken a backseat to content marketing. With all changes in the media, PR has been quickly adapting to new practices. For example, earned media-based campaigns are now a popular way to create buzz for a product or service among the public.

Earned media-based campaigns make it easy for companies to connect with their customers and get good publicity that they would not have been able to do before due to the high costs associated with standard PR practices like advertising. Companies are still using traditional advertising methods as well as social media posts, so it is not only blog posts that can be used for online PR.

Mobile Marketing

Mobile marketing is changing the way we live. It’s more than just a channel of advertising. Mobile marketing is more than text messages and mobile websites. The goal of mobile marketing is to reach people on their smartphones wherever they go and at any time, not just when they’re looking for new services or products.

It’s important to integrate your mobile strategy across multiple channels, including display ads on smartphones, dashboards in apps, and text messages. This ensures that you are reaching customers on whatever device they are currently using.

To conclude, Digital marketing is a perfect business opportunity. It bridges the gap between businesses and customers. Digital marketing is increasingly becoming the norm in today’s world. Hence, it is important for specialists in digital marketing to be aware of what’s current in this field.

With technology, the scopes of digital marketing are also growing by leaps and bounds. For good or bad, people have created an inseparable bond with their phones, laptops, or any sort of digital device. And with the digital audience far outnumbering that of any other kind, digital marketing will also take over the other forms of the same. With this, digital marketing is also becoming an area with a vast number of prospective career options.