Organic Traffic; the ultimate goal for any Online Business is a sure-shot way to be found and purchased from on the web. The point of attracting leads to your online presence through Advertising and Content Marketing is to eventually obtain a consistent, uninterrupted flow of organic traffic. Since the competition among businesses online is very intense, when a potential customer or website visitor finds your business, chances are he will see it along with other businesses that offer the exact same product or service that you do. Although there is no ultimate method to attract organic traffic in large numbers, Search Engine Optimization is a major driver that’s crucial to enhancing a Business or Website’s presence on the Internet.
The biggest nightmare for any company striving to get increased outreach on the web is to see negligible or 0 organic traffic at the end of each day. Going from being invisible to a popular business/website online requires effort and strategy on your part. Organic Traffic is definitely not an overnight accomplishment and needs a good deal of time and attention. That said, getting a good flow of organic traffic fast is a very real need for E-commerce companies and Internet services which is why having an effective plan-of-action right from the time you build your web presence should be your utmost priority.
Best Strategies for Increasing Organic Traffic:
Social Media Marketing:
Social Media is the ultimate way to massive global outreach in the present day. Story-telling through Social Media has outdone sleazy sales and marketing. People online want to see and hear real brand stories, and of practical examples of how a product or service can be of use to them. Social Media Marketing is also a way of showing who you really are, where you’re located, and of the tools and methods by which you provide customer service. Through Social Media Marketing, you are free to market your content, and wares in a social-friendly way through story-telling and your followers will actively follow and spread the world. Here are the best Social Media strategies to instantly make your online presence available to potential customers and visitors online:
Picking the best suited Social Media Platforms for you:
Social Media Platforms are many and varied. But each platform has its own unique way of audience engagement. Find out the best platform through which you can realize the goals of your organization with regards to customer outreach. For instance; Instagram is a platform where you can share high-quality photographs. So if you sell photography ready products that users can view and get a better insight into its appearance, then Instagram is a worthy platform. Or if you run a salon, you can share photos of your studio or videos of the services you provide in action to attract customers.
How to Share:
Each platform has a unique way of sharing to keep your followers interested without spamming their feed. If your Business is on LinkedIn, you can share interesting articles or useful resources to help job seekers/fellow entrepreneurs access vital information for advancing in their own career or business. Having a complete profile with accurate contact information and being professional is the best way to have an effective presence on LinkedIn. Only share posts that are engaging, relevant, and informative. Spamming puts your followers of so you need to control the frequency of your posts. Follow the current Social Media trends and use appropriate hashtags to make your profile reachable to the target audience. Use premium business tools to monitor your outreach and learn how well your campaigns are doing. Modify your Social Shares accordingly.
Content Optimization:
Optimizing your online content for Search Engines is the foundation for driving healthy organic traffic. While creating content, maintain a healthy balance between search engine optimization, and creating human-readable, engaging content. The idea is to incorporate SEO strategies while writing content fit for online users.
The Power of Long-Tail Keywords:
Keywords are everything when optimizing for search engines. In the insanely competitive world of keyword optimization, the use of long-tail keywords is your safest bet in upping your search rankings. Long-Tail Keywords are a long-term investment that will reap huge organic traffic in the future. Long-Tail Keyword targeting is the hottest SEO strategy currently for the simplest reason being that users rarely search a single word or phrase when they’re looking for something specific. The biggest advantage of using long-tail keywords is that you’ll rank for that keyword as well as for slight variations of the keyword resulting in doubled organic traffic. Find high-volume long-tail keywords to use in your optimization strategy. Long-tail keywords are easy to integrate into your content but their placement shouldn’t appear forced.
Quality wins over Quantity:
Search Engines want your content to be significant if it contains too many keywords and isn’t high quality and precise. Use simple language to clearly express your point across. After all, real human users will consume your content rather than search engines. It’s useless if you churn out a million blog posts for the sake of SEO if your articles don’t serve a purpose and don’t link to related pages. Quality Content is your ultimate weapon to receive organic traffic because quality content attracts users more than any strategy or tricks. Never compromise on quality and you will eventually see good results.
Your website must be updated regularly if you expect an exponential increase in organic traffic over time. Whenever you get more information, add to your site. Check if links work and whether all the products and services are updated.
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Digital Marketing is never absolute since like any other Marketing strategy; trends, tools, and techniques change and won’t be the same as last year. Although some aspects of Digital Marketing have remained unchanged and are still relevant for instance, Email Marketing and Automation; other trends have waned and were replaced by new and powerful innovations. Digital Marketing is becoming increasingly high-tech and companies are working hard to stay on top of the game. Innovative solutions like the use of AI and incorporating visual search in Digital Marketing are set to change the way enterprises sell their products and services on the World Wide Web. Here are the newest trends from this year that will define 2019’s Digital Marketing landscape.
Video Advertising:
Online users want to see the most fascinating video content and companies need to target this trend by engaging in powerful Video Advertising strategies. Videos are highly in demand by the online community this year and Video Advertising must be a part of every company’s Digital Marketing plan. Videos make for the highest percentage of shared online content. Videos are a powerful tool to keep your audience’s attention, especially if they’re short, entertaining, and clearly define your marketing goals.
Social Media:
Social Media is the strongest Digital Marketing strategy and in 2019, Social Media platforms are serving as engaging tools of customer service. Since they’re a powerful communication medium, brands must use Social Media channels for direct and seamless interaction with customers without assuming a formal approach. Social Media is the best way in 2019 for a company to learn the behavior of its target audience and to cater specifically to their likes and dislikes.
Voice Search SEO:
Since Video and Audio seem to have overtaken text content online, attributed to the rise of virtual assistants from tech giants like Google; search algorithms will be largely audio and video-search based. This implies that companies need to modify their SEO strategies to adapt to these changes and produce audio and visual content more. There is also going to be a rise in demand for high-quality audio and visual content which will be a real challenge for content producers fighting to rank high on search engines.
Chatbots:
Chatbots are already in place and ready to quickly and effectively respond to users seeking direct communication with a company’s web presence whether it’s on the website or on social media platforms. Chatbots are quick and easy to set up and will serve as the brand voice while a company’s digital marketing team is free to attend to other tasks. Although it’s not hard for users to identify whether they’re talking to a real person on chat or with a bot, powerful chatbots can be rigged to sound like a real person by adding a human touch to responses.
Branding:
Branding is crucial this year because consumers want nothing to do with being sold products and services in a sales way. In fact, online customers are less trustful of sleazy marketing and would rather buy from a brand that shares engaging brand stories that in a way relates to them. Branding means creating a humane online presence for your company driven by values. Effective branding is done using online content, graphic appeal, and attractive engagement tactics by way of polls, giveaways, contests, etc.
Storytelling on Social Media:
Social Media sharing has gone from just uploading photos and videos. With new and improved features like Live Feed and Stories; Social Media platforms allow integrating photos, videos, text, emojis, etc. in one interface that allows for more powerful communication. Storytelling is the latest and most powerful Digital Marketing strategy that directly talks to customers and holds their attention long enough to be converted into a purchase. Stories are easily created and are automatically deleted. But the best part of them is the endless creative possibilities of sharing online content in short, entertaining bursts.
AI:
AI is very much and already a part of Digital Marketing 2019. Most of the Digital marketing tasks of yesteryear are fully automated today thanks to AI and Machine Learning. Algorithms and Large Data Sets combine together to allow Machine Learning to point out insights in customer trends, interact with customers, and even automatically generate content. AI is set to reduce the burden of Digital Marketing teams and at the same time, strengthen the simplest of strategies.
Interactive Content:
Similar to CTAs, online content in 2019 must not just sit looking pretty and intelligent but must provoke users to take action. It’s also a way to keep them interested since online users won’t be able to resist giving their genuine opinion when asked to. Polls, Quizzes, Giveaways, Contests, are all part of an interactive digital marketing strategy in 2019. Using interactive content in your social media or blogs will not only help you identify your target audience but will also allow you to know them better and subsequently modify your marketing strategies.
Tailored Content:
In 2019, content must be more personalized where you don’t churn out a couple of blogs and videos for your entire audience but create unique content for specific groups of users. You already know this in Email Marketing and Automation where each email is personalized to individual users and is dependent on the action they take on the email received. Similarly, purchase history and web history play a major role in the generation of tailored content which contributes to an increase in ROI.
Big Data:
Big Data has always been an important part of Digital Marketing, but its need is felt more in the current Digital Marketing wave. Customer and Business interaction is tracked, measured, and presented as Big Data which is a crucial aspect for any company seeking to start out on creating a strong digital marketing plan. Big data may seem overwhelming to the eye, but it is a powerful asset that can drive marketing efforts to its ultimate goal. Companies must leverage big data services to collect user trends from Social Media, purchase history, etc. to get to know their customers inside out.
To keep up-to-date with the digital marketing trends, one should always ready to learn new skills. To become a top candidate for your next job, join our Digital marketing institute in Bangalore. Learndigital has the best Digital marketing course in Bangalore.
There are over 3 billion social network users across the globe and business owners use the social network to grow their business. You can market products and services to the individual across the globe using social media. Businesses advertise their brands through sites like Facebook, Twitter, LinkedIn, Instagram, and Pinterest to grow their businesses. There are 1.7 billion active Facebook users monthly and most businesses use Facebook as the start point for social media marketing.
At least 80% of Instagram users follow one business. If you don’t take advantage of social media then you’re missing a chance to interact and engage your prospectus customers using inexpensive and effective means.
How Social Media Helps in Business Growth:
Creating Brand Awareness:
Social media can expose you to half of the world’s population. Many people connect with product brands they’re interested in through the social media. They learn about the availability of new products through the various social media networks. Business owners can use the social media platforms to create and grow a relationship with their fans and followers. The fans can also help in marketing and sharing the product brand to their friends.
Establish a Brand as a Thought Leader:
Thought leadership helps to build trust with your target audience. Establishing a thought leadership helps you to focus on information related to your niche. This enables you to be recognized as having authority in that field and many people want to be associated with your business thus building trust with them. Social media can help you in building brand authority. The more information you share content about your product the more people will be able to trust you.
Personalize your Brand:
Social media enables you to create a social proof of your product. For you to connect with the potential customers you need to show them the human side of your brand. What value does the brand add to them? Being able to show how you can meet the interests of your customers and other people your doing business with can help you in the growth of your business.
Social media can help you to create human connections with your target audience and be able to personalize your brand. It helps you to show prospectus customers how your current customers have been able to benefit from your product.
Social Media Helps you Stay on Top of your Business:
Every time you log in to your social account, you can engage your followers by interacting with them. Always post informative and entertaining posts for your followers. Posting new content will make your social account the go-to place for consumers who want to learn more about your business and also the top priority whenever they want to make a purchase.
When creating content to post on the social network, use keywords that can make your content to be indexed by the search engines. This ensures your business is part of the solution whenever someone is searching for certain information or solution to a certain problem.
Social Media Helps to Increase Web Traffic:
Using engaging posts and ads in your social media account can drive traffic to your website. You can share blogs or website content to your social media accounts and this can help you to reach a large audience. Your audience will be able to get information on your newly published posts. Participating in Chatbots like Twitter’s HootChat can help you to increase visibility.
Interact with as many people as possible by sharing what you know. Offer value through the chats and ensure your website details are included in your social media profiles to ensure your new connections can get in touch with you. If chats are properly used, they can drive traffic to your website.
Generate Leads:
Many businesses use social media to generate leads for their products. You can use Facebook ads to generate leads. Potential customers can express interest in a posted ad and once they click on the ad, they are taken to your website where they can learn more about that ad in your social account. You can come up with several advertising ads that are aimed at generating leads to your business.
Social media helps you to promote your content. It enables you to put your products in front of a new audience and this makes them interested enough to look for more information about the product.
Helps to Reduce Advertising Cost:
Social media marketing is very cheap compared to traditional marketing methods. You can use low-cost advertising methods offered by social media to reach a large number of audience and promote your content. Social media channels like Google algorithms filter content based on what users need to view and taking advantage of this can increase traffic to your business.
Boost Sales:
Social media can help in selling your products. There is a growing number of sales tools and people are using the social network to search for information amount a certain product. You can use your social account to create sales funnels with your new contacts. You need to convert all the new contacts in your social account to customers.
Create a Partnership with Influencers:
Influencers have a large number of followers in the social media and partnering with influencers can help you draw their followers to your business. Get more people to talk about your business. The more people talking about your business the more sales you will have in the business and this can help to build credibility and brand awareness.
Helps you to Go Viral:
When people comment, like, and share your posts through the social network, it makes your content be known over the internet. This helps in the growth of your business. Consumers follow product brands over the social media as a major digital marketing strategy and businesses need to budget on social media marketing strategies to win the competition and increase business growth.
The Ecommerce boom began with a few small companies like Flipkart and escalated to multi-national corporations setting up camp in India, hoping to profit in its massive eCommerce market. Ever since Amazon and Walmart pledged their fealty to E-commerce in India by pumping in Billions of Dollars, the future of eCommerce has never looked this promising. India’s massive population has fostered Ecommerce growth and has transformed it into a billion-dollar industry. Indians have become increasingly aware of the convenience of online payments for everyday transactions and this has further strengthened the potentiality of online purchases.
Since the Indian government is stressing heavily on using mobile internet for payments through e-wallets, Ecommerce has an excellent opportunity to achieve immense growth within a few years. Ecommerce companies selling through mobile apps are already in high favor with Indian shoppers online looking for a variety of products and services. Ecommerce is now a stand-alone industry with entire teams being dedicated by organizations for the development of websites and mobile apps, setting up payment gateways, and sufficient digital marketing tactics in place to attract Indian online customers. India boasts of an internet user base of over 300 Million which is more than sufficient for Ecommerce to thrive in the next few years.
Proof that Ecommerce in India is Rapidly Growing:
India is ditching offline commerce at an alarming pace and switching to Ecommerce for most, if not all purchases. Below are 5 solid reasons that leave no doubt about how Ecommerce in India is growing uncontrollably:
Internet Users Reaching Critical Mass:
The government of India has tried very hard with the ‘Digital India’ campaign to convert its population largely belonging to remote areas into active Internet users. And it looks like their efforts are starting to pay off since the number of Internet users in India is rapidly increasing by the day. With smartphones now available at throwaway prices, and ISP’s offering affordable Internet plans, online users are turning into customers every other day. Almost everyone in India uses the Internet for searching nearby services, social media, and minor or major purchases thus ensuring that Ecommerce in India is headed in the right direction.
Middle Class is the new Rich:
It won’t do to underestimate the Indian Middle Class any longer. Most people belonging to middle-class families can now afford necessities along with sufficient luxuries, especially through online purchases. With the rise in modern jobs that offer incredulous salary packages, the barrier between the middle class and the upper class has thinned. Ecommerce in India is and should target the upper-middle class with wealth to spare for luxuries. In fact, there are several luxury online stores selling high-end brands at affordable prices online.
Streamlined Payments and Logistics:
Payment Gateways are slowly moving towards one-touch payments, instant transfers, and e-wallets, making Ecommerce and Mobile Commerce a breeze. The average Indian user is no longer struggling to remember several different passwords and security answers. With enough support from Indian banks towards streamlined and safe online payments, there is no more struggle to search, find, and buy the product or service of your choice online. Logistics in India is becoming streamlined as well, given the immense population and heavy traffic on Indian roads. Ecommerce companies are brainstorming for clever ways to deliver your goods bought online by setting up nearby logistics services, that can quickly procure packages and conveniently deliver them to your location at the time of your choosing. Ecommerce companies also have GPS tracking applications in place which have tightened the noose around logistics companies to co-operate with E-commerce companies to the fullest extent. Ecommerce in India is now successfully processing international payments and shipping around the world, thanks to streamlined payments and logistics.
Challenges we Need to Get Around:
Ecommerce certainly has assumed a powerful stance in India, but there are still several challenges India needs to get away around if it expects to really integrate online purchasing into the system. The major roadblocks Ecommerce faces in India are as follows:
Lack of Digital Infrastructure:
For half the population, Digital Infrastructure is still a dream. The Internet has not yet been able to spread its wings fully in every crevice and corner of this massive country. Students in villages do not have access to laptops or computers let alone high-speed internet. If E-commerce should permeate every city, town, and village in India, first arrangements must be made to set up Digital infrastructure in a way that its accessible to the rural population of India.
Low Cyber Regulation:
Internet is still unregulated in India with few cyber laws in place to check money frauds, which leaves Ecommerce companies uncertain and wary to fully immerse themselves in the Indian market. Banks must work in tandem with the governmental cyber cell to bring financial freedom on the web devoid of security risks so that the Indian online shopper can enter their payment information without worry and not have to go through tedious security checks.
Tax:
Tax is another big challenge to E-commerce in India. Credit payments and virtual currency are not very popular in India and do not come within the premise of the Indian Tax administration. The war between tax evasion regulation in India and the Ecommerce demand is very real. The government is skeptical about whether digital transactions in India must be taxed so until this is sorted, Ecommerce cannot flourish in its entirety.
The Return and Exchange Drama:
Ecommerce in India has worked hard to streamline payments and logistics, but product returns and exchanges still pose a problem. Fraudulent returns and exchanges are on the rise online since most Ecommerce companies are liberal with customers showing dissatisfaction for products paid for online. Heavy Returns and Exchanges add to logistics costs which pose an additional burden for Ecommerce companies owing to traffic problems and lack of co-operation with logistics companies who are less willing to dance according to the whims and fancies of customers.
The fact that India is on the road to development is a boon for Ecommerce as the potential for online users turned shoppers is immense. But losses have become an everyday norm for Ecommerce companies owing to the heavy marketing and promotions done to serve the Indian Online shopper. The Indian Government is doing its best to support Ecommerce in India, but they still have a long way to go until Ecommerce successfully overtakes offline commerce in this massive country. Innovation is key to revolutionizing Ecommerce in India so that it is irresistible to Indian consumers. Increased outreach is also the main goal that all Ecommerce companies in India must strive to achieve.
International Ecommerce giants like Amazon and Walmart are set to change the face of Indian Ecommerce and are already doing a good job. Foreign investment looks to be the source and power in E-commerce in the next few years, challenging Indian companies to intensify their efforts several notches higher. At the heart of it all lies exceptional customer service which Indian online consumers thrive on. Small and medium-sized E-commerce companies can learn from the big players by keeping customer service at the fore. That, along with co-operation from the government will take Ecommerce to its peak and beyond in India.
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There are Millions of People Earning Money Online Through Various Platform Like:
Freelancing
Affiliate Marketing
Selling products & service
As an employee of a company
Google AdSense
Freelancing:
Freelancing is working for a company or business but not being part of it. The best reason is you can work in your free time, and work from wherever you want, but there will be deadlines. Usually, the Work or tasks done will Goal-oriented. There are online platforms where you can sign up and get projects for SEO, AdWords, Facebook Ads, Copy-writing, etc. The Best place to start will be Fiverr, Upwork and Freelancer.com
Affiliate Marketing :
Affiliate marketing is one of the best ways to make money online. Billions of dollars are made by promoting other people ( 3rd party) products and services. If a Sale or Lead Happens through your affiliate link, the referral fee ( or affiliate commission) will be credited to your account. The affiliate commission varies from product to product & service to service. The referral fee will be from 4% to 75 %( ex: 75% for Digital products like eBooks, courses, software’s, etc.)
You don’t have to be an owner of the product or service. You can change the product whenever we want. Affiliate marketing takes a lot of handworks, low investment.
Major Affiliate networks are Amazon Affiliates, ClickBank, Max bounty, Peer fly, Cj.com, etc
Selling your own products and Services:
Selling your own products and Services – Selling your products on eBay and Amazon, Dropshipping through Shopify, Selling your own Digital products likes EBooks, video courses (educational courses ), and SaaS Products.
You Can Work as an Employee of a company. As every business or company needs a Digital Marketer who can drive leads and sales their products or services. There are multiple channels where you can choose from SEO, PPC, SEM, Email Marketing, building Funnels and has more than 40+ Designations:
Digital Marketing Executive
Digital Marketing Specialist
Digital Marketing Expert
SEO Executive
Social Media Manager
Content Writer etc.
Google AdSense:
Once your blog starts getting traffic and building authority in a particular niche. You can apply for AdSense, where you become a Google display network partner; Where Google will be putting ads on your website. Google AdSense will pay you per each Click and RPM (revenue for 1000 impressions). The money made is Google AdSense is very low. Unless you have a very popular website or a YouTube video that gets a lot of views.
The major disadvantage of Google AdSense is that you can’t control whose ads are being shown on your website. This is a major advantage for your competitors as they can put in their ads on your website. My opinion is all of the above-mentioned works, well I highly recommend going for affiliate marketing. Want to learn how to do Affiliate Marketing. Sign up for an Advanced Digital Marketing Course in Bangalore at Learn Digital Academy.
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Why Digital Marketing is crucial to your Business’s Success-it’s because 90% of Businessman using Digital Marketing services for cheap leads. In today’s digital world, people spend a lot of time online, and to connect with potential consumers you need to meet them where they are. Digital marketing will help you to connect with them at the right time and place.
The following digital marketing stats and charts show the current state of content marketing on the globe.
Mobile Marketing:
Almost everyone accesses the web through a mobile device. Companies should ensure the web content is optimized for view on various devices. Failure to meet the user’s expectations across multiple devices especially the mobile device can affect web traffic. Mobile web traffic is leading in the marketing charts with 72% of digital ads. In a recent report, many people recall having seen travel ads online. This information is important when planning for a trip and plays a big role when making travel decisions. 43% of travelers have reported using their smartphones to look for flights and accommodation. They also book accommodations using the phones.
With the increasing use of mobile phones to access the internet, most company’s allocate a certain amount of digital marketing campaigns to mobile platforms and the rest to desktop platforms.
Content Marketing:
Content creation is the top priority for inbound marketing. Creating an interactive website generates the highest number of indexed pages compared to static websites. Successful marketers focus on content creation with buyers in mind.
At least 38% of new content is published regularly like once per week. This leads to increased traffic and keeps the audience coming back to your website for more information. Successful marketers lay a strong foundation for strategies to follow when pursuing prospectors’ customers through content creation. 46% of marketers use storytelling and photography strategies to connect and engage the audience. Blogging helps 43% of business-to-business information exchange whereas visual content attracts 45% of traffic to the business. The current marketing statistics show that 82% of traffic engagement and delivery is through the LinkedIn platform and 66% through the Twitter account.
SEO content drive blogging statistics by 80%. Optimizing your webpage helps you rank high in Google search engine pages and this increases the amount of traffic to your website or blog. Marketers allocate an average of 28% of their budget to content marketing strategies. Podcast listening has been growing and 11% of businesses plan to add podcasts as part of the marketing campaigns. 64% of people listen to podcasts through their smartphones.
Social Media Marketing:
Around 1 billion of the world population access social media network every day. More than 4 billion people access the internet facilities and this has fueled the growth of e-commerce with more than 1.77 billion people purchasing goods online. 64% of online shoppers rely on information and videos posted on social media networks to make buying decisions. Online stores use a social network to track customer traffic to their business.
Businesses use YouTube, Instagram, and Facebook to market the products and services. On average, every Facebook user spends at least 20 minutes on Facebook. There are about 5 billion YouTube views every day and leveraging on social media networks will lead to the growth of the business. 74% of professionals rely on Facebook to market, sell, and engage their potential customers. In the last two years, the LinkedIn platform has gained more visitors with a 21% increase in content consumption. More than 150 million daily Snapchat users and marketers use Snapchat daily to reach to millions of their followers. They use Snapchat stories and videos to educate and engage the target audience.
Email Marketing:
Email is one of the oldest and most effective means of pitching for potential customers and generating leads. Despite the growth of social media and content marketing techniques, the majority of marketers still rely on email marketing. Email marketing is one of the top three priorities for 89% of online marketers. 45% of the marketers ranked email as the top priority to increase traffic while 71% rely on websites and social media marketing.
Bloggers and businesses use emails to generate leads to the business. Push notifications and direct email messages are commonly used when generating leads and ranking the business. Businesses send signup forms to their email list contacts and then use Active Campaign optimization tool to send specific content to a targeted audience based on the product they signed for.
Search Engine Marketing:
Marketers are coming with strategies on how to rank the content on the first page of the Google search engine. Using the right keyword research makes your content appear on the Google search algorithm. Content creators are on their toes to create content that can rank well on Google’s first-page search results. A growing number of children have been reported to use voice recognition technology to search for information over the internet.
42% of school children use voice recognition devices, 36% use Apple’s Siri platform, 15% rely on Windows Cortana app, 7% rely on Google Assistant whereas 15% use Amazon’s Alexa technology to seek help with their homework.
Influencer marketing:
84% of marketers have integrated influencer marketing into their digital marketing activities. At least 70% of YouTube subscribers rely more on influencer opinions making it the primary tool for digital marketing.
Influencer marketing has become the catalyst for change in online marketing and more people especially 86% of women turn to the social network for information before buying online products. 71% of online customers make purchases based on reference and feedback received from other consumers.
E-commerce Statistics:
71% of online customers make their purchase within a week of product awareness. 64% of online purchasers make purchases after watching a video or viewing an ad about the product on social media.
Digital Marketing is never absolute since like any other Marketing strategy; trends, tools, and techniques change and won’t be the same as last year. Although some aspects of Digital Marketing have remained unchanged and are still relevant for instance, Email Marketing and Automation; other trends have waned and were replaced by new and powerful innovations. Digital Marketing is becoming increasingly high-tech and companies are working hard to stay on top of the game. Innovative solutions like the use of AI and incorporating visual search in Digital Marketing are set to change the way enterprises sell their products and services on the World Wide Web. Here are the newest trends from this year which will define 2018’s Digital Marketing landscape.
Video Advertising:
Online users want to see the most fascinating video content and companies need to target this trend by engaging in powerful Video Advertising strategies. Videos are highly in demand by the online community this year and Video Advertising must be a part of every company’s Digital Marketing plan. Videos make for the highest percentage of shared online content. Videos are a powerful tool to keep your audience’s attention, especially if they’re short, entertaining, and clearly define your marketing goals.
Social Media:
Social Media is the strongest Digital Marketing strategy and in 2018, Social Media platforms are serving as engaging tools of customer service. Since they’re a powerful communication medium, brands must use Social Media channels for direct and seamless interaction with customers without assuming a formal approach. Social Media is the best way in 2018 for a company to learn the behavior of its target audience and to cater specifically to their likes and dislikes.
Voice Search SEO:
Since Video and Audio seem to have overtaken text content online, attributed to the rise of virtual assistants from tech giants like Google; search algorithms will be largely audio and video-search based. This implies that companies need to modify their SEO strategies to adapt to these changes and produce audio and visual content more. There is also going to be a rise in demand for high-quality audio and visual content which will be a real challenge for content producers fighting to rank high on search engines.
Chatbots:
Chatbots are already in place and ready to quickly and effectively respond to users seeking direct communication with a company’s web presence whether it’s on the website or on social media platforms. Chatbots are quick and easy to set up and will serve as the brand voice while a company’s digital marketing team is free to attend to other tasks. Although it’s not hard for users to identify whether they’re talking to a real person on chat or with a bot, powerful chatbots can be rigged to sound like a real person by adding a human touch to responses.
Branding:
Branding is crucial this year because consumers want nothing to do with being sold products and services in a sales way. In fact, online customers are less trustful of sleazy marketing and would rather buy from a brand that shares engaging brand stories that in a way relates to them. Branding means creating a humane online presence for your company driven by values. Effective branding is done using online content, graphic appeal, and attractive engagement tactics by way of polls, giveaways, contests, etc.
Storytelling on Social Media:
Social Media sharing has gone from just uploading photos and videos. With new and improved features like Live Feed and Stories; Social Media platforms allow integrating photos, videos, text, emojis, etc. in one interface that allows for more powerful communication. Storytelling is the latest and most powerful Digital Marketing strategy that directly talks to customers and holds their attention long enough to be converted into a purchase. Stories are easily created and are automatically deleted. But the best part of them is the endless creative possibilities of sharing online content in short, entertaining bursts.
AI:
AI is very much and already a part of Digital Marketing 2018. Most of the Digital marketing tasks of yesteryear are fully automated today thanks to AI and Machine Learning. Algorithms and Large Data Sets combine together to allow Machine Learning to point out insights in customer trends, interact with customers, and even automatically generate content. AI is set to reduce the burden of Digital Marketing teams and at the same time, strengthen the simplest of strategies.
Interactive Content:
Similar to CTAs, online content in 2018 must not just sit looking pretty and intelligent but must provoke users to take action. It’s also a way to keep them interested since online users won’t be able to resist giving their genuine opinion when asked to. Polls, Quizzes, Giveaways, Contests, are all part of an interactive digital marketing strategy in 2018. Using interactive content in your social media or blogs will not only help you identify your target audience but will also allow you to know them better and subsequently modify your marketing strategies.
Tailored Content:
In 2018, content must be more personalized where you don’t churn out a couple of blogs and videos for your entire audience but create unique content for specific groups of users. You already know this in Email Marketing and Automation where each email is personalized to individual users and is dependent on the action they take on the email received. Similarly, purchase history and web history play a major role in the generation of tailored content which contributes to an increase in ROI.
Big Data:
Big Data has always been an important part of Digital Marketing, but its need is felt more in the current Digital Marketing wave. Customer and Business interaction is tracked, measured, and presented as Big Data which is a crucial aspect for any company seeking to start out on creating a strong digital marketing plan. Big data may seem overwhelming to the eye, but it is a powerful asset that can drive marketing efforts to its ultimate goal. Companies must leverage big data services to collect user trends from Social Media, purchase history, etc. to get to know their customers inside out.
Internet of Things (IoT) has led to the increase of digital marketing channels in the last two years. Businesses use digital channels like social media, search engines, email subscriptions, and websites to connect with prospectus consumers.
In today’s digital world, people spend a lot of time online, and to connect with potential consumers you need to meet them where they are. Digital marketing will help you to connect with them at the right time and place.
The following digital marketing stats and charts show the current state of content marketing on the globe.
Mobile Marketing:
Almost everyone accesses the web through the mobile device. Companies should ensure the web content is optimized for view on various devices. Failure to meet the user’s expectations across multiple devices especially the mobile device can affect web traffic.
Mobile web traffic is leading in the marketing charts with 72% of digital ads. In a recent report, many people recall having seen travel ads online. This information is important when planning for a trip and plays a big role when making travel decisions. 43% of travelers have reported using their smartphones to look for flights and accommodation. They also book for the accommodations using the phones. With the increasing use of mobile phones to access the internet, most company’s allocate a certain amount of digital marketing campaigns to mobile platforms and the rest to the desktop platforms.
Content Marketing:
Content creation is the top priority for inbound marketing. Creating an interactive website generates the highest number of indexed pages compared to static websites. Successful marketers focus on content creation with buyers in mind. At least 38% of new content is published regularly like once per week. This leads to increased traffic and keeps the audience coming back to your website for more information. Successful marketers lay a strong foundation for strategies to follow when pursuing prospectors’ customers through content creation. 46% of marketers use storytelling and photography strategies to connect and engage the audience. Blogging helps 43% of business to business information exchange whereas visual content attracts 45% of traffic to the business.
The current marketing statistics show that 82% of traffic engagement and delivery is through the LinkedIn platform and 66% through the twitter account. SEO content drive blogging statistics by 80%. Optimizing your webpage helps you rank high in Google search engine pages and this increases the amount of traffic to your website or blog. Marketers allocate an average of 28% of their budget to content marketing strategies. Podcast listening has been growing and 11% of businesses plan to add podcasts as part of the marketing campaigns. 64% of people listen to podcasts through their smartphones.
Social Media Marketing:
Around 1 billion of the world population access social media network every day. More than 4 billion people access the internet facilities and this has fueled the growth of e-commerce with more than 1.77 billion people purchasing goods online. 64% of online shoppers rely on information and videos posted on the social media network to make buying decisions. Online stores use a social network to track the customer traffic to their business.
Businesses use YouTube, Instagram, and Facebook to market the products and services. On average, every Facebook user spends at least 20 minutes on Facebook. There are about 5 billion YouTube views every day and leveraging on social media networks will lead to the growth of the business. 74% of professionals rely on Facebook to market, sell, and engage their potential customers. In the last two years, the LinkedIn platform has gained more visitors with a 21% increase in content consumption. More than 150 million daily Snapchat users and marketers use Snapchat daily to reach to millions of their followers. They use Snapchat stories and videos to educate and engage the target audience.
Email Marketing:
Email is one of the oldest and most effective means of pitching for potential customers and generating leads. Despite the growth of social media and content marketing techniques, the majority of marketers still rely on email marketing. Email marketing is one of the top three priorities for 89% of online marketers. 45% of the marketers ranked email as the top priority to increase traffic while 71% rely on websites and social media marketing. Bloggers and businesses use emails to generate leads to the business. Push notifications and direct email messages are commonly used when generating leads and ranking of the business. Businesses send signup forms to their email list contacts and then use Active Campaign optimization tool to send specific content to a targeted audience based on the product they signed for.
Search Engine Marketing:
Marketers are coming with strategies on how to rank the content on the first page of the Google search engine. Using the right keyword research makes your content appear on the Google search algorithm. Content creators are on their toes to create content that can rank well on Google’s first-page search results. A growing number of children have been reported to use voice recognition technology to search for information over the internet. 42% of school children use voice recognition devices, 36% use Apple’s Siri platform, 15% rely on Windows Cortana app, 7% rely on Google Assistant whereas 15% use Amazon’s Alexa technology to seek help with their homework.
Influencer Marketing :
84% of marketers have integrated influencer marketing into their digital marketing activities. At least 70% of YouTube subscribers rely more on influencer opinions making it the primary tool for digital marketing. Influencer marketing has become the catalyst for change in online marketing and more people especially 86% of women turn to the social network for information before buying online products. 71% of online customers make purchases based on reference and feedback received from other consumers.
E-Commerce Statistics
71% of online customers make their purchase within a week of product awareness. 64% of online purchasers make purchases after watching a video or viewing an ad about the product on social media.
Digital Marketing is never absolute since like any other Marketing strategy; trends, tools, and techniques change and won’t be the same as last year. Although some aspects of Digital Marketing have remained unchanged and are still relevant for instance, Email Marketing and Automation; other trends have waned and were replaced by new and powerful innovations. Digital Marketing is becoming increasingly high-tech and companies are working hard to stay on top of the game. Innovative solutions like the use of AI and incorporating visual search in Digital Marketing are set to change the way enterprises sell their products and services on the World Wide Web. Here are the newest trends from this year which will define 2018’s Digital Marketing landscape.
Video Advertising:
Online users want to see the most fascinating video content and companies need to target this trend by engaging in powerful Video Advertising strategies. Videos are highly in demand by the online community this year and Video Advertising must be a part of every company’s Digital Marketing plan. Videos make for the highest percentage of shared online content. Videos are a powerful tool to keep your audience’s attention, especially if they’re short, entertaining, and clearly define your marketing goals.
Social Media:
Social Media is the strongest Digital Marketing strategy and in 2018, Social Media platforms are serving as engaging tools of customer service. Since they’re a powerful communication medium, brands must use Social Media channels for direct and seamless interaction with customers without assuming a formal approach. Social Media is the best way in 2018 for a company to learn the behavior of its target audience and to cater specifically to their likes and dislikes.
Voice Search SEO:
Since Video and Audio seem to have overtaken text content online, attributed to the rise of virtual assistants from tech giants like Google; search algorithms will be largely audio and video-search based. This implies that companies need to modify their SEO strategies to adapt to these changes and produce audio and visual content more. There is also going to be a rise in demand for high-quality audio and visual content which will be a real challenge for content producers fighting to rank high on search engines.
Chatbots:
Chatbots are already in place and ready to quickly and effectively respond to users seeking direct communication with a company’s web presence whether it’s on the website or on social media platforms. Chatbots are quick and easy to set up and will serve as the brand voice while a company’s digital marketing team is free to attend to other tasks. Although it’s not hard for users to identify whether they’re talking to a real person on chat or with a bot, powerful chatbots can be rigged to sound like a real person by adding a human touch to responses.
Branding:
Branding is crucial this year because consumers want nothing to do with being sold products and services in a sales way. In fact, online customers are less trustful of sleazy marketing and would rather buy from a brand that shares engaging brand stories that in a way relates to them. Branding means creating a humane online presence for your company driven by values. Effective branding is done using online content, graphic appeal, and attractive engagement tactics by way of polls, giveaways, contests, etc.
Storytelling on Social Media:
Social Media sharing has gone from just uploading photos and videos. With new and improved features like Live Feed and Stories; Social Media platforms allow integrating photos, videos, text, emojis, etc. in one interface that allows for more powerful communication. Storytelling is the latest and most powerful Digital Marketing strategy that directly talks to customers and holds their attention long enough to be converted into a purchase. Stories are easily created and are automatically deleted. But the best part of them is the endless creative possibilities of sharing online content in short, entertaining bursts.
AI:
AI is very much and already a part of Digital Marketing 2018. Most of the Digital marketing tasks of yesteryear are fully automated today thanks to AI and Machine Learning. Algorithms and Large Data Sets combine together to allow Machine Learning to point out insights in customer trends, interact with customers, and even automatically generate content. AI is set to reduce the burden of Digital Marketing teams and at the same time, strengthen the simplest of strategies.
Interactive Content:
Similar to CTAs, online content in 2018 must not just sit looking pretty and intelligent but must provoke users to take action. It’s also a way to keep them interested since online users won’t be able to resist giving their genuine opinion when asked to. Polls, Quizzes, Giveaways, Contests, are all part of an interactive digital marketing strategy in 2018. Using interactive content in your social media or blogs will not only help you identify your target audience but will also allow you to know them better and subsequently modify your marketing strategies.
Tailored Content:
In 2018, content must be more personalized where you don’t churn out a couple of blogs and videos for your entire audience but create unique content for specific groups of users. You already know this in Email Marketing and Automation where each email is personalized to individual users and is dependent on the action they take on the email received. Similarly, purchase history and web history play a major role in the generation of tailored content which contributes to an increase in ROI.
Big Data:
Big Data has always been an important part of Digital Marketing, but its need is felt more in the current Digital Marketing wave. Customer and Business interaction is tracked, measured, and presented as Big Data which is a crucial aspect for any company seeking to start out on creating a strong digital marketing plan. Big data may seem overwhelming to the eye, but it is a powerful asset that can drive marketing efforts to its ultimate goal. Companies must leverage big data services to collect user trends from Social Media, purchase history, etc. to get to know their customers inside out.
Content Marketing is what makes a brand’s web presence fun and interesting not just to the Digital Marketing team but also for the thousands of users online who accidentally or intentionally bumped into your website or social profile. Content Marketing is how you can actively engage with your online followers and steadily build an online community who are genuinely interested in your brand story and want to be in the know-how of the latest products and services released. Since the Internet has become highly conversational, its not enough if a company only has a website. Regularly Churning out relevant, informative, and entertaining content in the form of Blog Posts, Tutorials, Story-Telling, etc. is as important as responding to comments, questions, and opinions about them. Below is a thorough guide on everything you need to know about Content Marketing in 2018.
Defining Content Marketing:
If you’re wondering whether Content Marketing is the best bet for your business, it pays to first find out how and why Content Marketing helps boost Digital Marketing strategies. Content Marketing is, in fact, what keeps other forms of Digital Marketing techniques alive including Social Media and Search Engine Marketing.
Content is King in the present scenario since online users spend 90% of their time online absorbing and interacting with some form of Content. Either they’re interestedly reading how-to articles, binge-watching YouTube videos, or desperately trying to redeem coupon codes. All of these are Content, and the job of every Digital Marketing team is to ensure that their Content reaches target users and is genuinely helpful to what users are trying to find online. Online Content is a powerful driver of Digital Marketing goals. When companies put their content to realize this potential, it becomes relatively easy to find prospective customers, hold the attention of existing customers, and achieve increased brand awareness. Content assumes many forms. It’s the Metadata that search engines crawl for website optimization. Social Shares, Website Content, Product Descriptions, are all categorized under the term ‘Content’. Content is the soul of a brand’s online presence and if promoted well, makes all the difference to marketing your company online.
Recommended Content Types in 2018:
Stunning Social Media Presence:
Whatever Social Media platform you’ve chosen to represent your company on the web, make sure it’s strong. Get a Business Profile since you can monitor analytics. Having a complete profile with Business details is very important if you want more followers to keep coming. Be conversational and engaging on Social Media. Share interesting, funny posts depending on which platform you use. If you have multiple Social Media profiles, don’t neglect any. Be present on all of them and don’t stagnate anyone. Sharing Content on Social Media must be platform-specific. For instance; on Twitter, you should be careful to use appropriate hashtags and get your thought across within a few characters. Instagram profiles must be full of high-quality photographs of your Business along with eye-catching graphics, flyers, etc.
Videos:
Videos are the hottest form of Online Content in 2018 and it is relatively easy to share short videos with a strong message now more than ever. If you hope to target and engage Millennials, Videos are your best bet. Videos are engaging and are more likely to bring conversions compared to long-form articles. Videos work best if they’re short, insightful, and mobile viewable. There are several types of videos you can choose to make for Online Content including Explainer Videos, Product Showcases, Tutorial Videos, etc.
Blog:
A Blog is an absolute must-have and Blogging in 2018 involves consistent story-telling ending in actionable CTA’s, Giveaways, and Promos. Don’t just write dry Blog Posts for the sake of it but offer genuine information that anyone online who reads them can take useful insights that they can put to good use in real life. Most online users are interested only in online content that makes a difference to them in real life. And if you offer value through your Blog Posts, you can expect comments of encouragement and potential leads.
Podcasts:
Audio Content has also become increasingly popular since the advent of Content Marketing. Online users have realized the beauty of listening to engaging, informative audio on their everyday commute to work or while they were having a moment of relaxation amidst their busy everyday routines. Turning written content into audio is a simple yet powerful Content Marketing strategy. All forms of written content including Blog Posts, eBooks, and Course Lessons can be converted into Podcasts for your audience to listen at ease. You can use audio creation tools like Audacity and Podcast plugins to embed your Podcasts among other Content.
Promotional Content:
Promotional Content makes for instant appeal among online audiences and is a compelling Content Marketing tool. Special Promotions and Offers, especially during the holiday season become an instant hit online and an unusually high amount of users will flock to your web page if you offer attractive deals or freebies. Discount Sales, Contests, and Giveaways are a very engaging content marketing strategy that creates satisfied customers and profitable conversions.
Content Marketing is Indispensable!
There seems to be absolutely no disadvantage for Content Marketing in this era and it is a highly recommended method for Businesses striving to up their Digital Marketing game. Below are some indispensable benefits of getting your Business actively involved in Content Marketing:
Keeps your Brand before a Global Audience.
Fosters healthy relationships with online audiences by establishing your Business as an Authority in your Industry.
Helps foster Credibility, Loyalty, and Trust with Customers.
Results in quick, effective, profitable, and direct communication with clients.
Results in increased leads, sales, conversions, and ROI.
Improves website traffic considerably.
Before jumping into the Content Marketing bandwagon, it’s vital for Business to understand that more than anything Quality rules when it comes to creating online content. Search Engines prefer quality content and suppress search rankings for sleazy, or false content with incorrect or regurgitated information. While addressing your audience online, assume a humane, friendly and ensure that you never sound robot-like with Copywriting or Social Media Sharing.
Writing good content is a dream work for many people. Some people write newspaper content or articles and others will become successful authors like Jeffrey Archer.
Content writing and being a content writer is not easy at all. For becoming a good content writer It requires a lot of practice before you can claim to be a successful content writer. A good writer should be competent and skillful and they should be engaged in writing as their main occupation.
Content is King:
The success of every website depends on the quality of the content. Good content always helps a website to get good ranking and it’s easy to increase the website traffic. Unique high-quality content is essential for ranking in search engines like Google. During earlier days the ranking just depends on loading text with keywords. Now Google has provided new updates like the panda, Penguin, and Hummingbird. This will rate the quality of the content for increasing higher ranking.
5 Reasons Why Content is King?
Good for SEO
Encourages Engagement
Generate new leads and sales
Add value to your Product / Sales
Increases Traffic
Good for SEO:
High quality and unduplicated contents play a great role in SEO and search engine ranking. If we are adding unique content frequently to our website with 300-500 words along with keywords, it plays a great role to increase the website traffic. Always we need to use proper quality content for our website.
Encourages Engagement:
Good content always encourages users to engage with our brand, whether it is a blog post or social media update if the content is genuine, the user will pause to consume the content and they will give like comment, and share. If the content is not good they will simply scroll it.
Generate new leads and sales:
Good content creates brand awareness and by that, we can increase new leads and increase sales as more consumers become exposed to the brand. Content always plays a key role in creating leads and sales.
Add value to your Product / Sales:
Content adds value to your Product/Sales. New content helps us in many ways like, by reading a new content we get many new ideas and it teaches us something new. Good content always adds value to consumers by educating them on the Product/Services via a blog post, Social media posts, videos, etc.
Increases Traffic:
Good content helps us to increase the SEO traffic to our website and keep consumers to stay on our site for a long period. If a website only with Home Page and Contact US page will receive a higher bounce rate. Whereas a website with a good number of content-oriented blogs will make the visitors engage.
Importance of Content Writing
Content writing is very important for every business nowadays. Every Business should need good proper content for their website. Most of the population in the current generation is depending a lot on the internet to get their products and services, anywhere and anytime. Now the internet has become their most favorite marketplace to find their favorite shops, blogs, and source of trusted information. So it is very important for every website owner to keep their websites attractive and informative at the same time.
Good content must be there for every website to get more traffic. Updating content frequently is one of the most effective methods to keep your website informative.
SEO content plays a great role. SEO content writing is the process of placing the right keyword in the right place and by that, we get more traffic to our website. Good content is said to be the life of a website. Content should be Unique, aggressive, and professional. Good content helps our webpage to come to the top of the search results. Good content attracts the visitors very much and by that, we can convert them as our customers.
To become a good content writer, you should have the following skills:
Knowledge of Language
Technical Ideas
On-Time Delivery
Knowledge of Language: A good content writer should have a good knowledge of the language. A content writer should have clear knowledge before writing content. He should have knowledge about how to persuade people to be customers by giving enough information in a small place.
Technical Ideas: In the field of web communication, a business cannot move simply based on good content. In the web content writing services technical knowledge also plays a great role, especially the content writer show know about search engine optimization method. A content writer should be aware of the SEO method, by that he can easily create SEO friendly creative content. The idea is that If he knows SEO, then he can easily put keywords in between the sentence and its easy to get traffic for our website.
On-Time Delivery: The content writer should be able to deliver work on time. It’s very important that we want to deliver it at the correct time.
Top Skills Every Great Content Writer Needs:
Adaptability
Strong Research Skill
A solid understanding of SEO
Organizational skill
Ability to get focused
Ability to meet deadlines
Delivery quality
Staying in Demand
Adaptability: I see a lot of content that drops flat because the tone and style don’t fit the function of the piece or the culture of the brand. For example, a landing page should perhaps have a copy that is short and designed to convince the reader to take action. In contrast, white papers will likely work best with more information to explain a more complex issue.
Strong Research Skills: Good research is the key to good content writing – it adds credibility and, most importantly value. Therefore, it’s very important to search out trustworthy and fascinating data from reliable sources online. Expert’s square measure is a particularly great resource if you can effectively get the proper data with smart interviewing skills.
A solid understanding of SEO: Great content writers stay high position on SEO trends – in any case, even the best content won’t be effective if readers can’t find it. It’s important to know how to craft SEO-friendly titles and descriptions, use keywords effectively, and keep up with Google’s latest algorithm changes.
Organizational Skills:
Organizing isn’t just about having a clean workspace; it’s about keeping high on the writing jobs you’ve taken on.
Keep a calendar and know your deadlines. Most Smartphone even has programs that will assist you to organize your time. Sending a late assignment sends a bad message to your clients and often won’t give the editors as much time to rectify your article. Prioritize your jobs, so you get them all done on time.
The Ability to Get Focused: Writing requires concentration which can sometimes be tough to find. When it’s time to work, get rid of disturbance, and focus on one task at a time. Sometimes to get the ball rolling, you can start with a few less significant, easy-to-complete tasks before beginning with your larger projects.
The Ability to Meet Deadlines: Your clients have deadlines they have to meet. Handing over high-quality content punctually will show that you are not only professional but also reliable. This means managing a good time is essential to help you really find out how many jobs you can accept and reject and deliver it promptly.
Delivery Quality: Content should need a good delivery quality and the content should be unique and grammatically error-free.
Staying in Demand: If you are a good content writer, you want to up to date with the latest trends. For every good content writer new content is very much important and the content should be unique.
Market Scope for Content Writers:
In SEO content writing is very much important for every website, we need to write good and quality content. You have to use targeted keywords in the content for good traffic on our website.
Content writers have plenty of opportunities in e-commerce and digital marketing platforms as there it’s required to write promotional content about their products and services.
Some companies are looking for content writers for writing news and journalism.
Content writers are also hired as a part of social media optimization teams to facilitate the online presence of the company on popular social networks like Facebook, Twitter, etc
Another great option is to work as a freelance writer for any business. In this way, you can save your time and energy and you can create valuable content from the comforts of your home.
Final words: Content is the king. Being a good content writer is no easy task. Writing a good quality unique content is very important. A good content writer should write good unique content and he should know the topic very clearly. Selecting a good topic is also a very important thing before writing content. Content writing is very important in many fields.
About the Author: Nagarjuna Reddy. Sudha is a Digital Marketing Manager at Web I7 Digital Media and Digital Marketing Trainer at Learn Digital Academy, the best digital marketing training institute in Bangalore. Nagarjuna is a well experienced digital marketer, trained more than 180 digital marketers up to date. He is passionate about creating digital strategies that lead to better content engagements and sales driven traffic.
Availing Digital Services is very convenient, fast, and feasible. But rarely do we think about the effort taken by a company’s Digital Marketing team to bring reliable, inexpensive digital services to our doorstep. Whether it’s online shopping, hiring a remote digital service, or instant clearance of bills; Digital Marketing is the foundation of ECommerce Businesses that have successfully overtaken traditional brick-and-mortar stores across the globe, here are the best careers in Digital Marketing. Reaching out to users online who may be interested in buying what you have to offer takes patience and a strong engagement strategy based on the tenets of ‘Customer is King’. If you’re seeking a career path in Digital Marketing, you’ve made the right choice in securing a bright, productive, and growth-oriented future for yourself because Digital Marketing seems to be achieving uncontrollable growth and is roping in millions of employees for high salaries. The major career paths that you can take on the road to becoming a Digital Marketing Professional are as follows:
Career Paths for Digital Marketing:
Online Content:
Online Content includes all Digital Content and Resources including;
Blogs,
Videos,
Ads,
Sales Copy,
Graphic Design,
Infographics,
Website Content including Home Page Content, Landing Page Content
Email Content,
Posters,
Taglines,
Online Class Content, and so much more.
There are several job roles pertaining to the above tasks and a few positions you can apply for include the following:
Content Writer/Copywriter
Graphic Designer
Website Developer
Content Manager
Search Engine Optimization Analyst
Online Advertising:
There are several channels for Online Advertising and the major channels according to the latest Digital Marketing Trends are as follows:
Search Engine Marketing Analyst
Affiliate Advertising
Influencer Advertising
YouTube Ads
Google PPC Ads
Social Media Advertising
Jobs roles that you can seek in Online Advertising are as follows:
Digital Ad Sales Executive
Communication Manager
Digital Marketing Manager
Media Sales Executive
Search Engine Marketing Executive
What Major Career Paths entail in Digital Marketing:
SEO Executive: Search Engine Optimization forms the crux of a Strong Online Presence. It is crucial for Digital Companies to rank high on Google and to show up on the first page of search results for relevant and accurate search terms. Besides, SEO is a hot digital marketing career path owing to the fact that search engine algorithms change faster than the speed of light and companies need to be in tune with the changes to optimize their web presence and stay on top of search engine rankings. Since SEO Analysts influence an organization’s web presence on Search Engines, they are very much in-demand in the world of digital marketing. Top companies are willing to pay as much as $80000 for hiring an SEO Analyst.
Web Content Developer/Manager: Web Content Management involves creating informative, relevant, and engaging online content in the form of write-ups, sales copy, and graphic elements all of which help shape customer opinion and lead to sales and conversions. Web Content must be regularly updated since stagnant online content leads to a lowering of search engine rankings and dwindling of website visitors. Web content management is another important Digital Marketing job role since it involves working in tandem with the SEO Executive to create web content that’s compliant with Search Engine Optimization by using the right keywords and by modifying copy so that it crawled effectively by search engine spiders.
Digital Marketer: A Digital Marketer is responsible for marketing a company’s online presence whether it’s the website, blog, YouTube channel, etc. on relevant marketing channels online, including Social Media Platforms, Search Engine Ads, Affiliate Marketing platforms, etc. He/she is also entrusted with the task of finding influencers who will do paid promotions of eCommerce products/services and for putting up Ads that drive in high traffic at controlled costs.
Finding your Digital Marketing Career Path:
Finding a job is not the only career path you can take in the world of digital marketing. There are so many options to go solo and to still have a thriving career. Here are a few ideas to become a professional in the Digital Marketing Industry:
Get Hired for a suitable position in a top Digital Marketing/Media Firm
Build your Online Brand and Promote it using the latest Digital Marketing techniques: You could make your own website, e-commerce store, YouTube channel, social media brand, etc.
Offer Freelance Digital Marketing Services: If you are certified or highly skilled in any Digital Marketing technique, you could offer your services on various freelancing platforms where you can showcase your portfolio and offer to work for clients for a fixed price.
Just like any other industry, constant learning is the key to achieving exponential progress in digital marketing. But unlike other industries, learning is more prevalent in Digital Marketing since this Industry is largely based on Technology which is an ever-evolving paradigm. The tools and software that may be popular today may become obsolete tomorrow. Similarly, Digital Marketing Strategies prominent in the present times may have evolved to bigger and better strategies a few months or years down the line. Attending Training and Self-Learning are both excellent ways to upgrade your Digital Marketing knowledge.
