Blogs

Digital Marketing Trends In India

Nikhil J

Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Marketing is to make the right offer at the right time and in the right place. Today customers are online; hanging out on social media, staying updated on new sites and blogs, and searching online when they have a need. Digital marketing is a form of marketing that includes products and services and can be conveyed through a mode of electric media. Digital marketing can be done both online and offline. Digital marketing offers various channels to a customer through which he can target his audience clearly and optimize the conversations. Digital marketing is referred to by several different names including web marketing, online marketing, and internet marketing. Not only does it go by different names, but there are various forms or ways to digitally market a business.

Digital marketing plays a vital role in business growth. It enhances the functioning of even small businesses and eases their growth.  Marketing is the most important activity needed for growth of a business. Traditional marketing can be a drain on the funds. Social media marketing on the other hand is pretty low cost and gives direct links to current and prospective customers. Digital marketing is an extremely important part of the way we advertise today. Digital marketing is extremely important for entrepreneurs and start-ups. It allows businesses to reach a much larger audience. Services of digital marketing can be acquired by any form of business operating in any part of the globe. Digital marketing comes in many forms including mobile phones, display advertising, social media, and other such digital mediums.

Digital marketing is a platform where the user can directly compete with the competitors equally. It is more specific and more targeted to the requirements of the business. It can transform small businesses of multilevel forms by just providing an equal form of competition from its competitors. With the help of special tools such as search engine optimization (SEO), social media optimization (SMO), AHREFS, domain auditing and much more it is easier to find a more detailed and comprehensive analysis of the customer needs and behavior such as the form of marketing he prefers and much more. Digital marketing links completely to technology and provides the best rate of return to the business. With the spread of internet, smartphones and increasing digital awareness, strength of digital platforms is increasing day by day. Digital platform has opened a cheap, deep penetrating platform. Digital marketing has no boundaries. Digital marketing increases brand loyalty and driving online sales.

There is a wide scope for digital marketing in many countries and none so more than in India. Digital marketing is rising in India at a fast pace. Digital marketing is the most demanding job in India.  Many companies are using digital marketing for competitive advantage. There are mobile phones, laptops and computers lead to a high change in the growth of digital channels both in strength and volume. Be it social media, searching information’s in google or making purchases India has transformed this medium into a full-fledged market.  An increase in the internet penetrations in the country has led to a substantial growth of other digital industries such as e-commerce, digital advertising, and so on.

Digital marketing in India or anywhere across the globe has opened the door of automation in marketing, which is complemented by digital marketing tools available online that help businesses in doing analytics tracking, which directly or indirectly helps businesses in understanding consumer’s behavior towards their offers. India is one of the latest and largest growing digital markets globally. About 70 – 80 % of the population is dedicated to online purchases, and e-commerce websites like Flipkart, Amazon, Myntra, etc. are making their waves with influence over the market. It became easier to penetrate through a large segment of the audience in a minimal effort. The high-speed digitalization, online portals, social media channels, etc. lead to a growth of digital marketing trends. It is growing at a rate of 25 – 30 % in India annually. Everything has gone digital, from ordering food on Swiggy to booking cab on uber to, people are becoming viral influencers.  Right now the opportunities and scope of digital marketing professionals are huge in India. 40 % of today’s businesses depend entirely on digital marketing globally. The government is trying to transform the entire ecosystem of public services through the use of information technology (IT).

The government has launched the Digital India program with the vision to transform India into a digitally empowered economy. Everything is going digital these days. It was ultimately in 2007 that the launch of Flipkart and e-commerce marketing website changed the structure of marketing in India. Programmatic advertising is rapidly growing in India with google marketing platform (GMP). From Facebook, Snapchat, YouTube, WhatsApp, etc. the advertisers have begun marketing and distributing customized content, stories, and channels for entertainment as a part of their marketing system. The biggest advantage of social marketing sites is that they permit interacting with people through videos, pictures, and texts with just a click on computers, laptops, smartphones, etc.  Digital marketing is very much about influencing the audience online without mediums of content to increase a brand’s impact over the audience.

The right strategy converts the audience into sales. This industry has created a variety of job roles for individuals to seek employment and display their talents. Vernacular start-ups are designed specially to help brands reach out to a large audience in in vernacular languages. The growth of voice search helps the users who are just starting to use the internet or who might not even know how to type. Voice searches make searching more easily. Another method is chatbots. Chatbots have a limited script, usually offering a fixed set of options that users can choose from. Artificial intelligence is programmed to be smarter, respond to a wide number of queries in a meaningful way, and resolve issues without requiring any human interventions. Through AI chatbots are likely to be able to keep along with conversation script beforehand. Digital marketing is one of the few fields that are getting a lot of attention during this period. It is going to act as a platform for digital marketers to engage with the audience. Now a day’s digital marketing strategy has become immensely important and vital for gaining profits, attracting new clients, and retaining old ones.

Top 10 Indian Bloggers Making Massive Money

Nikhil J

Top 10 Indian Bloggers Making Massive Money

Blogging has become one of the most popular forms of writing, and a successful blog generates a source of income that is unmatchable with those of mainstream typical Indian careers. It is a profession adopted by mostly young people sharing their experience and views on places, food, lifestyles, how to’s, tutorials, technology, and whatnot.

To some, blogging is a way of life, and you might not be convinced that you can make a lot of money through it. Well, you’d be surprised at the figures some bloggers make per month (after years of hard work), and probably inspire you to start writing one!

Read on to know about the top 10 bloggers in India who ended up in moola-land! (Please note that the earnings mentioned is estimated and may not be the actual amount)

 1. Amit Agarwal: labnol.org, $60,000 a month:

 Amit Agarwal is a pioneer in blogging, having worked at ADP.inc for five years, he quit his corporate job to become a full-time blogger. At the time, the concept of blogs wasn’t so popular in the country, and Amit started writing a detailed description of an HP printer on his blog, which attracted many visitors. So he started writing more such descriptions on other technologies and eventually became a big hit. Labnol, India’s first official blog platform, started earning him income a year after it was founded. It has generated loads of traffic over the years and now gets over 3 million visitors per month.

 2. Harsh Agarwal: ShoutMeLoud, $50,000 a month:

 An accidental blogger and an engineer by profession, Harsh Agarwal started blogging in 2008 with a wonderful idea to liberate all those working with 9-5 corporate jobs. With dedication and effort, he lived off the income generated through blogging and now lives boss-free. His blog now gets over 1 million visitors per month. “Once you learn to celebrate your failures, you are on the way to becoming the real deal!” – Harsh Agarwal.

ShoutMeLoud provides useful tips on blogging, freelancing for business, digital marketing, how to’s for SEO, starting your blogs, and more.

 3. Faisal Farooqui:  MouthShut, $50,000 a month:

 Faisal worked in the telecoms consulting practice of American Management Systems in Virginia and later realized his dream to start an online platform where people could leave valuable reviews and feedback, as he knew they would have a huge impact on the companies. The absence of a platform for consumers to express their views is what inspired Farooqui to open one online. “Work hard. Don’t look for short-term gains and be passionate about your work” – Faisal Farooqui

Today, MouthShut has enabled thousands of visitors to choose the right products and make smart shopping decisions.

Digital Marketing Courses in Bangalore with Placement

 4. Preetham Nagrale: MoneyConnexion and in; $15,000 a month :

 After a couple of trial and errors, Pritam founded MoneyConnexion, a blog where you can learn all about earning money online, with over 1 million visitors per month. At the time when the term digital marketing was still new, Pritam stayed ahead of it and his interest in it prompted him to blog, as he realized he could make money out of it. He also found that there was not much information on careers and education, so he started SureJobs, where you can find relevant content on the same.

 5. Shraddha Sharma: YourStory, $30,000 a month:

 Before starting her own online media tech, Sharma served as an assistant vice president at  CNBC TV18 and also as a brand advisor at The Times of India. YourStory has been a major media platform for startups, entrepreneurs, investors, and innovators, publishing over 20,000 stories of entrepreneurs since its inception in 2008. It has hosted events that have directly impacted over 1.7 million people. Being one of the largest media platforms in India, YourStory has provided business networking opportunities to 50,000 entrepreneurs.

 6. Varun Krishna: FoneArena, $22,000 a month:

 Fascinated by gadgets, Varun used to build his own computers. He is a techie at heart with a passion for writing. There was a time when no information on mobile phones was available online and Varun decided to do something about it. He built a mobile phone database and started blogging about it. Since mobile phone obsession is a common thing among people, it became a huge success, with 500 million visitors from all over the world.

 7. Ashish Sinha: NextBigWhat, $18,000 a month:

 When Ashish was working as a project manager at Yahoo, he saw many of his friends starting up without any platform to promote them or give feedback on products. A lot of media were focused on people, but not products, and having realized this, Ashish started a platform called Pluggdin (started as ashish-sinha.blogspot.com). It focused on entrepreneurs and brought the focus of the industry as well.

Almost four years later, Pluggdin was rebranded as Next Big What, a tech blog which is B2B focused and one of the largest media platforms for entrepreneurs.

 8. Deepak Kanakaraju: DigitalDeepak (estimated earnings unknown):

 Deepak, a passionate digital marketer from Bengaluru, started his first online publication called BikeAdvice which became a no.1 motorcycling blog in India with 1,00,000+ followers and more than 1 million views per month. Eventually, he exited the page in 2012. Deepak was inspired by an article in Chip and Digit magazine, on how to earn from blogging and AdSense. He first started blogging about bikes and later moved on to digital marketing.

DigitalDeepak.com is the most comprehensive blog about digital marketing, content marketing, SEO and SEM, email marketing, and copywriting. It also offers training in the same.

 9. Amit Bhawani: PhoneRadar, $25,000 a month:

 Amit Bhawani is a blogger who shares his travel experiences on youtube and Triprazor. He shares tips on how to increase followers, website traffic, etc on youtube. But his major project is PhoneRadar, focused on smartphones, has all the information you want about a particular model. It also hosts reviews. Every day, the page gets around 35,000 visitors. And last but not least, this could be useful if you are a programmer:

 10. Shrinivas Tamada: 9Lessons, $7000 a month:

 Srinivas Tamada is a blogger, UI architect, and an entrepreneur, whose product WallScript, built for a deeper understanding of social networking, has made recent news. It helps you build your own social networking site. His blog, 9Lessons.com offers simple solutions to complicated problems related to programming, understanding JAVAscript, PHP, and also accept tutorial requests.

It takes years of persistence and determination to reach the top 10 list, but it’s not impossible. Bet you feel like becoming a professional blogger now.

Start now and if you are a beginner in the field, check out Best Digital Marketing Courses in Bangalore to get you on board!  Contact us for more information about our Digital marketing institute in Bangalore.

Digital Marketing: For The Better Future

Nikhil J

  Digital marketing is to make India digital with advertisements, business, etc. We have a lot of stuff on today the internet.

  Comparing the rich and poor, poor people have low knowledge in this field. Thought we have to let them know. In 2020 according to the Indian standards and economy, it is a high standard profile because due to this pandemic situation (Covid-19) economy is down in India. But digital marketing has no economy down structures because everything comes under digital owes. People will be on the browsing part for the time and it is the basic part of the marketers find the way to improve the business.

The Internet can help us to sell things. We have to attract people with better content regarding the business as we care about our customers and making our brand trustworthy. Strategies will be depending on how we are taking out the business to the customer, the visitors liked the content they are likely to share, like, and read to the end because of this you may get more number of the users. We can improve our google ads from the search through search. It creates more traffic on the internet. Nowadays people are interested in browsing the things, though we can attract them with our google ads, content. The coming generation might be thinking of self-studies. In this case, if we have a study material with a platform website it will be more helpful to advertise our product. Social media is one of the main parts billions of people are on Facebook, Instagram. Thought we can motivate them in certain fields too. And the far most one is email marketing, in this, we can set up with the promoting the brand with the brand details with the pictures and graphics. In 1971 Ray Tomlinson sent first email and people from the most time they are receiving and sending in different machines.

As most such period digital marketing is started in 1990 whereas the Archie search engine was created. And later on, the organizations choosing techniques such as Database Marketing. In the 1990s the digital marketing term was on the platform all Customer Relationship Management became a significant factor in marketing technology.

Nonlinear marketing is a type of interactive marketing. It is all about collecting information about an internet user. So, these nonlinear strategies are reaching customers across multiple channels. Hence there are different platforms to burst out the advertisements like:

  I. Search engine optimization.

  ii. Social media marketing.

  iii. video marketing 

  iv. Email marketing.

  v. Website marketing.

Google ads. Globally people are going to stores for buying the products. As part of the digital marketer should make them understand the detailed way of the e-commerce websites through the advertisement, emails, SMS, MMS. Hence if they are interested in browsing and making funds to the particular organizations.

Brand Awareness is one of the major roles in Digital Marketing. It is the part of extending the product to the contacts and public. Enhancing the brand is very important in the present standards. It is a fundamental dimension of brand equity. Hence, we should not send our content to all the people some may reject and other may be interested in this situation we have to think before we execute like what are the public needs according to that we have to do proceed with the awareness. Recently we have seen many of the brands coming up with the different trends. Hence Google is tracking out our device to be secured units and what actually needed. As we thought before there are many online methods to build brand awareness.

Search engine optimization: It improves the visibility of the websites and brand-related content for common related searches. It helps you to increase the quality and quantity of your website through the search results. Here we have two terms which support search engine optimization those are:

On-Page Seo: Here, if we created a website for any purpose, we have to maintain some standards and with better content. On-page we can edit our website through different modules and attract good content to help to improve our visibility.

Off-Page Seo: Here it is all about refers to Page ranking terms will be done outside of your website like a backlink, spams, etc.

Search engine marketing: It is all about PPC advertisements. It is most effective thing to grow your business in the marketplace. The difference between Search engine optimization and Search engine marketing is SEO helps in increase in website visitors to appear higher on the results returned by the search engine. SEM, it increases website visibility through search engine results and advertisements.

Social media marketing: It is the best platform for brand awareness in the starting period for a marketer. Facebook, Instagram, Twitter is listed as very great platforms. Connect with your audience to build your brands make them easy to move with your products.

Content marketing: It is all about creating and sharing your content with the public such as the videos, blogs to give audience as a special interest in the product and services.

Email marketing: I can proudly say this feature is so cheap comparing others. Jumble all of your contacts with trustworthy what they actually need regarding on which they are interested. Construct your advertisement with the colorful thoughts with the perfect brand content and blow among your contacts.

Google advertisements: It’s totally based on the cookies and on the keywords depend on advertiser. Google uses these advertisements where it will be relevant. It can be programmed through the local, national, international. As the part of search history, google ads play a role in Remarketing.

For today’s standards, I can say important considerations Remarketing and In-Game advertisements.

Remarketing: Here this is very interesting unit in Digital Marketing. For example, if we visit the online shopping website for any product and in such a case if we skip that buying so kindly, we may see the advertisements in social media or in the google ads regarding the product. So here it is tracking out the device to give better offers to the customers. Hence, we have been tracked and the product is been Remarketed. We find it in all formats of the ads. Hence this we can say as Remarketing.

In-Game Advertisement: This is one best platform for brand awareness. I hope you may experience that while playing the games in middle you may find some advertisements; brand videos watch till end and earn coins. In the present standards, most of the marketers are taking this as the best way to market the product.

How Bidding goes: Well Biding is one of the major roles in digital marketing. Biding accordingly the content in the advertisement. We have different forms of bidding. According to it if we are confused regarding investing the amount, we have the option of leaving it to the google terms. It can help with some of the particular amounts for your advertisement. Here, I can suggest you fix for some amount and go for the bidding. There are such biddings like Cost per click (CPC)Cost per thousand impressions (CPM). It is very important Competitive bidding helps buyers and contract terms for their proposals.

For example: If we launched our product, well we will market ourselves in what’s app, Facebook, Instagram and some who interested will visit and some not interested in your product. They might feel like its an unworthy product. At this point of time, we have to make them known with perfect details of our product. We have to think about the customer’s point of view, in that case, we can come to know what they actually need. Hence, we are successful at most of the points. If I’ve got a huge fan base it will be easier to take my product to the public. They might visit, share, comment, and yes if they comment on this it will be more help me to understand what they need. There is a lot of things to be part of the like logo, links, blocks, specifications. And the main term for the product is “Chatbot” it is a major role in digital marketing. The chatbot is the computer program that simulates human conversation through voice commands or text chats (comes under Artificial Intelligence). It will be helpful to the product details in building the details. And this will be a great part of 2020 and it will let through the free hands in the future minutes. Before that, we should have a better audience to make it an easy way. Perfect knowledge on collecting the data(people) and building the audience with good content helps you improve your skills as well as brand promotion. A website allows you to find the new market and trade globally on the small-scale investment. A perfectly planned and a good campaign can reach to the right customers at a much lower cost. It can help you through a better ROI- Return on investment. Whatever the content might be we should be going behind the boundaries. If we meant to go with any of the extra features which are not likely to the customers we may have some loss in the investments.

Hence technology is stepping ahead in the present situation, I can say digital marketing is going to blast the country with a lot of things in future standards.

I can help you with the good references regarding digital marketing, it can help you even more in detail.

1) Digital Marketing for Dummies

https://www.goodreads.com/book/show/33645930-digital-marketing-for-dummies

2)The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits

https://www.goodreads.com/book/show/23874107-the-big-data-driven-business

How To Improve Your Landing Page Experience?

Nikhil J

Is Google saying your landing page experience is below average? Cannot generate sales through ads? Read on to get some smart tips to optimize your landing page!

What are Landing Pages?

Landing pages, also known as lead capture pages, or destination pages, are single web pages that open when a visitor clicks a link in an email, or ads in Google, Bing, etc. A Landing page is created for marketing and advertising campaigns, and lead generation with a call to action button or link. (It is not to be confused with the homepage, which is the main page of a company).

There are two types of landing pages: References and Transactions

Reference: landing pages present clear, concise information on products or services, text messages, and images.

Transaction: pages include forms to be filled by the customers for getting information and to send emails.

What is the purpose of a landing page?

The main purpose of a landing page is to convert visitors to leads. It has forms that enable you to retrieve contact information from a customer in exchange for the desired offer.

A homepage has many links to other portals like the about us page, careers, contact us, etc where a customer may not be able to make a purchase. A landing page has fewer links focused completely on enabling a customer to make purchases. It contains ads and forms, whereas the homepage doesn’t.

How to optimize a landing page?

Here are the few tips to follow to improve your landing page experience:

1, Relevant content: Keep your content relevant and trending on the site because you don’t want the customers distracted from the main goal and leave the page.  Be clear and straight to the point. Make use of H1, H2, and H3 tags and be clear in what the heading says.

2.Keywords: Keywords are quite important in ads too, so make sure the page is packed with enough, relevant keywords in the heading, title, and content. Keywords can be of status above average, average, and below average. The first two status means that there is no problem with the landing page experience. If the keyword is of below-average status, then you need to consider making some changes. The keywords in your landing page should match with those in the ads for maximum optimization.

3.Loading speed: 53% of the customers are likely to ditch a landing page if it is taking longer than 3 seconds to load.

Adding large size images can slow down your page and what you can do about it is use tools like TinyPNG to compress an image without compromising on the resolution, and upload it on the landing page to help it load faster. If your landing page is having problems with loading time, you can determine the reasons for it using tools in Google PageSpeed Insights.  Another tool to help with speed is Pingdom speed test.

4. Make navigation easy for mobile use: Some landing pages formatted for desktop use may not be proper for mobile use.

Avoid pop-up ads that annoy customers on the landing page. It’s the biggest stinker! It distracts them from finding information about what they want and they will immediately abandon the page.

Make it easy to order a product on the mobile phone by organizing and designing the site accordingly.

 5. Transparency:

  • Provide information about your company,
  • What kind of products and services you offer,
  • Detailed, accurate information on the product a customer is about to purchase,
  • Give a clear call to action. Make “contact us” button visible,
  • Provide a reasonable explanation when for requesting personal details about the customer,
  • Prove that your company or the site is trustworthy and not spam. Establishing trust with your customers is crucial in converting to leads.
  • Share a few positive reviews and testimonials from other customers.
  • Make the terms and conditions section visible and clear or provide a link to it.

 6. Test it with a user perspective: You are advertising for the customers, not for Make it about the customers, always. Test the page before finalizing it for a user-friendly experience.

 7. Keep the content short: A lengthy form can overwhelm a customer and make them leave. So, keep whatever forms necessary for the landing page, error-free, short, and relevant. The customers should feel at ease navigating from search to ads, to a landing page, and your business. Provide an escape off the landing page in case a customer wants to exit the page, as Google tends to punish those sites that trap the customers without a way out.

Experiment with different fonts, style, length of the content, and size of the buttons to please the customers. Nothing beats an eye-candy content to make them stay on the page!

8. Call to action: The most inviting call to action buttons (provided that the content is designed well) are, “BUY NOW”, “SIGN UP FOR FREE”, etc. The call to action button is the most important feature on your landing page. It is what the landing is all about. Make sure this button is visible and easy to click on.

Sometimes the customer may be unsure of clicking the call to action button as they may want to know more about a product. In such cases, the “contact us” or “call us” button should be visible clearly. Any facts or claims about the product or shipping should be verified before mentioning it on the site.

9.Ending: After the purchase or whatever action has been made, the landing page should follow up with a thank you page to confirm the receipt. Emails can also accompany a thank you page as it helps the customers keep track of their purchase or sign-ups.

 Why are landing pages important?

Do you see your website converting to leads? Of Course not. Websites don’t have a singular goal of converting visitors to leads. They don’t provide a specific outlet to make a purchase. Having a landing page solves that problem as its only goal is lead conversion. It drives better traffic and gives you an insight into prospects’ demography. Sending too many emails, social media links or posts can throw off the leads. It is more effective to create a separate portal for all that by creating a landing page. The information collected from the landing page will tell you if the leads convert to sales, what kind of visitors are making a purchase and converting. This information will make it easier for the marketing team to communicate with the sales team. It’s not a rule to have just one landing page, in fact, having multiple landing pages gives more opportunities for lead conversion. So go ahead and take that step to move your business forward!

Are you looking for Digital marketing training program? Contact us through email at [email protected]. We are Best Institute for Digital marketing training in Bangalore.

What is a Podcast?

Nikhil J

Podcast:

  If you think to become a good digital marker. there are many digital marketing training institutes and all the institutes having thereon education system but the important thing is to learn the updated version of what happening in the digital marketing field so we digital marketing training institutes in Bangalore providing the best digital marketing training with live project experience with giving students to interact with client website to know the practical experience. And through blogs, we will discuss the updates.  And today we are discussing the podcast

What is a Podcast?

A podcast is an audio presentation (sometimes video), just like a radio but the difference is that you can subscribe to it and can download to listen to it later. Also, unlike radio podcast is not limited to your location & terrestrial antennae. So, a person in Delhi can listen to a podcast from Bombay).

A podcast doesn’t bound you to the internet and a computer system, you can just download it on your phone and listen to it whenever and wherever you want. A podcast can be on anything, it can be educational in nature, comedy, interviews, political debates, News discussions, tutorials, etc. Also, there are many benefits to listening to podcasts. You can listen to a podcast of your choice to gain knowledge on that particular topic and also for entertainment purposes. Another benefit of listening to podcasts is that it improves your vocabulary by introducing new slangs and words that you have never heard.

How to Start a Podcast?

Let’s take a look at the steps required to make a podcast:

  1. Choose your forte: be specific about your niche. Choose a niche as per your preference and comfort.

  2. Topic: Choose an interesting topic for your podcast which can hold the interest of your audience. Always try to choose a topic in which you are comfortable and can speak.

  3. Get podcast hosting: get a suitable podcast hosting by checking the plans and prices. Choose the one which is suitable to your requirements.

  4. Name: choose an attractive and related to your topic name for your podcast. The name should be such that gives an insight into what your podcast is about.

  5. Description: the podcast description has a great impact on the listeners. So, always be conscious while writing your podcast description. Your podcast description must fulfill theses 3 given below criteria:

  • It should be explanatory
  • Avoid getting too long
  • Should be search friendly

  6. Record your Podcast: for podcast recording, you will require 3 stuff

  • Microphone: For recording a clear and high-quality podcast, it is better to get an external mic. You can also use your computer mic but using an external mic is a better option as a computer mic picks up background noise and can affect the quality of your podcast.
  • Headphone: You will need a good quality headphone.
  • Computer: You can use any windows computer or Mac to record, edit, and upload your podcast.
  • Audio recording and editing software: Once you are done with recording, you will need an audio recording and editing software to record and edit your podcast as per your preference.

Digital Marketing Course Syllabus

Now, let’s look at the platforms where we can launch our Podcast:

  1. Spotify: Spotify is a great podcast platform. It has around 220 million active users among which 100 million are premium subscribers. The best thing about Spotify is that it not only works on all computer systems but also on smartphones through apps. Soon, Spotify is going to launch an official Spotify for podcast platform which will be specifically for podcast users.

  2. iTunes: In their latest report, there are more than 700000 active podcasts listed in their Podcasts program with around 200 million active podcast listeners.

The thing which is appealing about iTunes podcast is that every Apple product user has iTunes installed on their device, so it has a native audience. Also, one thing that makes iTunes different from other podcast platforms is that if you are not able to find a podcast, iTunes provides you an option to add it via RSS link.

  3. YouTube: YouTube has over one billion users worldwide. Around 30 million people visit YouTube every day which makes them the most popular platform for videos, music, and podcast in 2020. The reason for its popularity is that it’s free and easy to access. Some of the benefits of using YouTube as a Podcast platform are:

  • On YouTube, you can interact with your audience which will help you build a relationship with them, and in this way, you can find out what your audience actually wants from you.
  • On YouTube, you can optimize your tags, title, and description to make your podcast more discoverable.
  • YouTube analytics helps podcaster to access data like who is your audience, how much time they spend on listening to your podcast, and how they came across your podcast.

  4. Stitcher: Stitcher is one of the most popular platforms on android. If you are using stitcher as your podcast platform and your podcast is a popular one than stitcher will start promoting your podcast weekly. This will let you gain some extra exposure. Also, it offers analytical tools to you to help you better understand your podcast performances.

  5. TuneIn: TuneIn has around 80 million+ monthly active users. It is a great platform to submit your podcast if you want to increase your discoverability. Also, one more advantage of using TuneIn to launch your podcast is that Amazon Alexa gets a podcast from TuneIn. So, if your podcast is available on TuneIn, it will be easily accessible via Alexa.

  6. Buzzsprout: This platform is used by more than 100000 podcasters. The reason for its popularity is its excellent podcasting services. In Buzzsprout, whenever you upload a new episode, it will help you to optimize that episode and send it to other platforms like iTunes and many more. Buzzsprout also creates a mobile version of your podcast so that your audience tune in to your podcast through mobile devices also.

How to make a Podcast SEO Friendly:

You can’t directly control the ranking of your podcast but you still improve you’re ranking by directing some of your efforts to SEO.

  1. Know the Trend: Just like blog writing, you need to have a knowledge of the trending keywords and topics for starting a podcast also. Before making the podcast one should first prepare a list of keyword which they want their podcast to rank for.

  2. Title: it is really important that both your podcast title and individual episode title must describe the podcast perfectly. The title should be short, keyword-focused, unique, clear, and descriptive. Your podcast title should contain the main keyword of your whole podcast and your episode title should contain the main keyword of each individual episode. Always give priority to long-tail keyword phrases. Also, it is considered better if your title contains questions because when people ask questions on Alexa or Google Home, you will start seeing podcasts in top search results.

  3. Content: It is important to post new content on your podcast regularly not only to keep the audience engaged but also for improving your podcast ranking. Google will never rank your podcast higher if you don’t update often.

  4. Keywords for each episode: Don’t focus on too many keywords for an episode. Pick only those keywords which are vital to your podcast. Put the main keywords in the episode title and your blog post title.

  5. Create a blog post for each podcast episode: it is very essential to create a new blog post for every podcast episode. This blog post page will advertise your podcast episodes and be a location for listeners to find your podcast episodes on various directories or the listeners can download them directly from your site also.

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ECommerce Or Online Shopping When And How It Was Introduced

Nikhil J

This was early 1962 it was founded by a  firm called CompuServe was all about buying and selling online in America it was like buying & paying bills online. The history of electronic commerce started 40year ago. It continued to grow with many innovative ideas and business strategies plan Online shopping was famous for the Public in 1991When internet was available to everyone. Amazon was the first eCommerce in the USA back in date.& thousands of businesses have followed since. The experience of online shopping has grown exceptional very high since its inception. Later stage it was pioneered in 1972 by Michael Aldrich

In the UK.  he introduced domestic TV to pair with landline to start the multi-user  Business Transaction process through a computer in 1980One of the earliest shopping experience 1992 was marketed to sell books stacks online in Spain Ireland and UK.

When was the first Online Transaction Introduced?

The first online transaction was by a stand ford student who sold marijuana a report Vai a parent account at there AI 1972. However later in 1994 AUG, 12 2 friends sold a CD of sting VIA internet .with secure and encrypted software through the internet. Ecommerce Timeline The electric data interchanged replaced the faxing of Doc with electronic data from one computer to another. From 1982 to 1990 B2B was marketing was very lucrative. Well B2C was Business was not successful since the computer & World wide web(internet) was not so widespread.in 1982 France introduced Minitel Which accessible through telephone line which most successful online ISP prior to WWW.

Minitel used to Deliver Data like Computer format:

The worldwide web arrives early 90” Time Beverlee and Robert cailliau introduced a hypertext project called WWW.

The same year Lee, using the next computer created the first web server & wrote the first web browser shortly he went on to debut the web on Aug. 6, 1991, as a publicly available service on the internet. When he decided to take the task on marrying hypertext to the internet in doing that the process let to him developing URL, HTML, and HTTP. In SEP 1995 the NSF began charging a fee for registering domain name 120.000 registered domain names were present at that time within 3 yr. it grew to 2 million. In 1992 a book: Future shop: how tech will change the way we shop and what we buy. Provided insight into future consumerism. From Being many hesitation and concern with online shopping but the development of SSL encryption certificate by Netscape in 1994  provided a safe means to transmit data over the internet .web browser were able to find out the site was safe with SSL certified to proceed further or not .version 3.0 SSL is std for current days Marketplaces, Payment & mobile mid 90 to present.

Digital Marketing Training in BTM

  As discussed early the first online e-commerce was amazon in 1995 as bookstores were limited to about 2000,000, Amazon now includes not only books now even music video downloads electronics apparel furniture and etc. Amazon was the first every retailer to add user reviews with a rating scale for a product. This is considered the most effective way of social media to drive sales. Other e-commerce success story includes eBay an online auction site doubted in 1995 and etd. In 2005 amazon announce the creation of am ozone prime a membership offering free 2 way days shipping within the US. This was very popular putting other merchants to offer fast and inexpensive shopping options Online payment evolve Global Ecommerce pay pal began its services in 1998. And currently operators in 202 markets. The company is an acquired bank that performs payment processing for online vendors auction sites and other commercial users. they allow clients to send receive funds and hold funds in 24  currencies worldwide now PayPal manages 244 million accounts and more than 100 million active. As business was growing online secure need of transaction became apparent . in 2004 payment was meeting compliance with various security (PCI).

  This was created for account data protection. Mobile expands In 2001 amazon launched first commerce mobile site .more than a third US e-commerce sales were made on mobile devices in 2017. Both consumers and business buyers turn to mobile devices for products and research. While business buyers expected consumer features to feature such as a responsive design that travels from desktop to laptop to phone with consistent features. Steps into the future of eCommerce From 60’ until today the internet eCommerce & consumers trends continue to evolve. Buyers preference Driving Rapid Disruption. What will shopper want next? that’s what merchants online and offline are trying to figure out. For online merchants, the holy grail is to find out a genuine advantage over a drink and mortar stores, for example, new online product visualizers can showcase products in a variety of real situations at home and in office. This is an age of digital. Shoppers always go through a review to find out how the product reviews by other customers are . and outdated design communicates outdated process products and prices to old buyers. So the online store needs to be fixable enough to adapt to the new changes. At simultaneously in 90’s India also was in E-Commerce started by Mr. K Vaitheeswaran started India’s first e-commerce website Fabmart.com back in 1999

Before Flipkart Amazon, mantra Snapdeal & Bansal there was Mr.vaitheeswaran Fabmart in India. This was marketed by Aditya Birla Group and as More. But Mr.Ventheeswaran continued his marketplace Under a new brand indiaplaza.com Well on these days there was no shipping company no payment gateways they had to all on their own. Later in 2013 came Bansal Group with Deep Discount and washed always India plaza to shut its operation. India Growth in Ecommerce till Date and future prediction on Growth. Below Link to understand the Growth in E-commerce in Next years .if the Biological (Corona)  Ends

 

Importance Of SEO

Nikhil J

What is SEO?

  SEO stands for search engine optimization. SEO is a vital online marketing technique that helps you to bring your website more visible on top of the search engine results like Google, Bing, Yahoo, etc. And increases your website traffic, the website is very important for every business. With a strong website, one can build a strong brand image. Through SEO you can make your website strong. Beyond that, it is a valuable tool for brand awareness. Now a day’s search engines have become a great part of our lives. The ultimate goal of the website owner and SEO is to get more traffic and appears in the first five pages of the search engine.

How does Search Engine Optimization (SEO) Work:

Search engines use a 3-step approach:

Crawling: crawling is the first part of SEO. Crawlers also known as bots. It is a discovery process, following your links and crawling around your website. Through crawling search engines able to find new or updated content on the internet.

Indexing: Indexing is the most important activity after crawling. Indexing is gathering contents found during the crawling process. It is important for ranking purposes also. The index is a huge storage room of websites.

Results ranking: Here search engine crawlers look into everyone on their index and match them to the relevant information.

Types of SEO:

There are 2 types:

  1. White hat SEO: Refers to the usage of SEO techniques, best practices, and strategies. It should contain fresh and relevant content .the main focus of the white hat SEO is to provide the best search engine results.
  2. Black hat SEO: Refers to SEO techniques that attempt to spam and fool practices. Black hat SEO considered as ‘opposite’ of white hat SEO. Black hat SEO includes keyword stuffing, cloaking, and using a private link network.

Main Elements for Effective SEO Strategy:

On-page SEO: It is a component of SEO, Refers to the factors you can control on your website. Like page speed, keyword density, backlinks, etc To improve its position in the search rankings.

Off-page SEO: Refers to action taken outside your website, to improve your rankings within search engine results pages. (SERPs). There are many challenging factors in SEO but Link building is a big part of off-page SEO.

Technical SEO: It is an exciting field. It improves the technical aspect of the website. Through technical SEO you can see that search engines can crawl and index your website without any issues.

First, we should know exactly what SEO will do in marketing: in our everyday life most of the time we use SEO.

For example;

 * If you are planning to buy a new TV and you are not sure which model to buy?

 * If you plan to go for a vacation where would you find a better place?

Most of the people use their smartphones or computers and search simple phrase into Google. Here SEO will give you proper information related to your query. Through this marketing will start. Sites that do not make it to the top 5 pages of search results, they lose out costumers.

The Reasons why we need SEO:

SEO attracts more traffic to your website and increases conversions: Increasing web traffic is one of the main goals of SEO. When you increase visibility and ranking then only it is possible. Good SEO increases the traffic to your website and more opportunities to convert prospects into costumers.

SEO builds trust and credibility: SEO helps to make your brand stronger, better, and well recognized. The main goal of SEO is to rank your website at the top of the search engine result. When people search with proper keywords and phrases they should find you at the top of results. Then the people will trust that you are the best. The title tag, Meta description tags can give a powerful statement about your brand and strengthens your brand if you are there right on top of SERPs, then it will be an advantage to boost your credibility.

SEO is more important to create brand awareness: through SEO you can increase organic traffic and increase the brand reach and improve brand image.

SEO improves the site’s user experience: SEO is not an onetime exercise, the user’s behavior and expectations may change with time. If they do not find what they want on your site they may leave your site. Here Google is constantly working to monitor the user’s behavior including time spent on page and bounce rate etc. This is one of the most ranking factors in SEO this cannot be ignored.

SEO helps in reporting and analysis: SEO analysts regularly monitor and analyze their results.SEO helps the client to understand the exact result of their investment. Beyond that regularly checking in on key metrics helps to know what is working and what is not working so that they can continuously improve their strategy.

 

Importance of SEO in Digital Marketing:

Search engine optimization (SEO) is the backbone of digital marketing. Digital marketing cannot succeed without SEO. It is a vital digital marketing tool also it is the most misunderstood term in the world of digital marketing. SEO is a very viable marketing outlet that can make you more visible and bring your business more qualified leads and costumers. In today’s world, all major businesses have gone online, if your website is not listed at the top 5 pages of SERPs your business can face major issues.

So what is the solution?

The answer is Search Engine Optimization.

SEO not only helps to get rank in SERP but also expand your business. If you do your marketing process through digital marketing it not only does the marketing for your product and services but it helps to do the 24×7 online service for the costumers. SEO helps the marketer to track and quantify results and to see how your digital marketing efforts are doing and if any type of adjustment is needed. An SEO agency can track the keywords in which users were used to searching before an actual purchase was made.

The importance of search engine optimization (SEO) for business now and in the future:

If you are planning to start a small business, then you should think of marketing also how you going to introduce your service or product to the costumers, then two things will come to your mind one is traditional marketing and another is digital marketing .choosing a proper market is an important step for a successful business. To stay relevant and competitive, businesses need to be aware of the latest marketing trends.

In this present situation, all the marketers shifted their marketing trends to digital marketing from traditional marketing. Instead of spending lots of effort and money only on the traditional ways of marketing, the marketers and the companies switching to digital platforms for reaching out to a maximum number of costumers and generating more profit on their brands.

SEO rewards your business and increase your ratings than all traditional forms of offline advertising.SEO is an inbound marketing strategy it allows you to market your products when they are looking for particular products and you don’t have to convince them for your products. With SEO half of the battle done before it even starts.

Do all businesses require SEO?

No matter what is the situation if you have a website for your business SEO is important, it does not matter whether your business is old or new, struggling or successful, small or large even if you work alone in your industry then also The right Search engine optimization (SEO) service is a deciding factor on whether your business will make it or break it.

Search engine optimization (SEO) and social media:

SEO and social media look different but no doubt both can help each other. The business links that you share on Face book, Instagram, LinkedIn, and twitter may help your brand to get more exposure. But they are not seen by Google as ranking signals. SEO helps to boost your website’s organic traffic through search engines. For small businesses, SEO areas to consider will be Website, content marketing, on-page SEO, local SEO, authority building, and credibility. In many cases, a combined approach using SEO and PPC can give good results. Studies have shown that SEO can have better ROI than traditional forms of marketing.

SEO is a better investment in 2020 and beyond?

Answer is YES

SEO is more important than ever. It is still a most important digital marketing strategy and it is a long term process.

SEO is not only important for Google it’s important for YouTube also. Compare to Google YouTube is the second largest search engine in the world. The platform is growing constantly.

How do you avoid getting lost in the ocean of videos?

YouTube is not about posting the content it’s about optimizing your content like your website. to learn more about digital marketing

Conclusion:

SEO made up of multiple elements. Knowing what are they and how they work is key to understanding why SEO is so important. SEO always presents a wealth of benefits. SEO considered a new age marketing technique optimizing a site is a complex, and often challenging process. It takes time, planning, and a lot of patience to achieve the results. But if you are willing to invest the resources it takes to create and carry out a well-planned strategy, the results you will see in terms of sales and revenue are entirely worth it. SEO can help you to boost your credibility, earn more traffic, and improve your online visibility. And you can achieve all your results.

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Era Of Digital Marketing

Nikhil J

Digital Marketing is growing very rapidly according to the latest and changing technology, there was a time where the business was promoted using the traditional method of marketing using Mail, Broadcast, Print Media like Newspaper and Referrals, etc But today the technology has made great impact taking from individuals to Businesses, today the Era of technology has opened the door to new opportunities and Innovation in Business World.

In the past few years the information we needed use to get just by referring few websites but the time won’t remain same we need to adapt ourselves to changes happening around us, the business environment is dynamic hence it becomes necessary to adapt and update according to the technology to survive in the Competitive business world so one need to refer multiple websites before we take any decision.

In the present time, the internet provides endless opportunities to our small, medium, or large business. It is said that in upcoming years above 80% of the world’s total population will be using the internet or we can say we have already started using it,  Along with this digital marketing has changed into an active part of marketing. So, in order to be or to get ahead in the competition, organizations need to know and implement the most recent trends happening and make strategies in their marketing campaign.

Now let us understand about digital Marketing:

Digital marketing includes all those marketing efforts that use the internet to reach their respective audience, the business influence digital channels such as social media, search engines, email, content, etc to reach out to customers on the internet. Digital marketing occurs with the use of the internet this will leads to a number of endless opportunities to the business for branding which also includes mail, social media, web and content marketing, etc.

At this stage where the whole world is becoming digitalized, every business has to use digital marketing which is vital for every business and brand awareness. It seems like every other brand has a website. And if they don’t, they should least have a social media presence or digital advertisement strategy. Digital content and marketing are so common that consumers now expect and rely on it as a way to learn about brands Online.

At this point of time where everything is happening over the internet, from connecting with people online, shopping, watching movies, learning, collecting information, customers also try to search about multiple brands to choose the best and affordable product and service among available options,  hence we can say that every business should have its digital presence in the competitive business world in order to survive in the market for that it is necessary and there is a need to embrace the aspect of digital marketing in one’s business.

The reason why every business today has to implement and follow digital marketing is that it not only helps to reach out to audiences but also its gives you many opportunities and options, helps in framing strategies associate with it.

Unlike traditional marketing it does not consume more time and cost, it uses to take more time in analyzing and identifying the competitor’s strategies to make the feasible decision for the success of the business for a long period of time. As most of the business is following digital marketing to build their business and increase their revenue and profit, it not only helps in building the business not also encourages to be creative and experiment different strategies on a budget.

 

As we got to know digital marketing is, now let’s understand the types of digital marketing.

  1. Content Marketing

  2. Social media Marketing

  3. Email Marketing

  4. Affiliate Marketing

  5. Search engine marketing etc.

  • Content marketing involves the creation of attractive content, images, videos to attract the audiences
  • Social media marketing involves promoting the business on all famous social media sites by creating particular pages, giving Facebook Advertisements, groups, stories that help to reach out to the mass audiences.
  • Email Marketing is the most effective tool of digital marketing in these days where everyone is instant messaging, Snapchat, etc but even though, e-commerce sites and retail brands are seeing a lot of success with pushing seasonal promotions and discounts  while you can also use email newsletters to ‘nurture’ your prospects by giving them a lot of value beyond just pushing your products and services
  • Affiliate Marketing involves outsourcing the marketing of our business to other individuals in return for the commission it is popular with bloggers and e-commerce sites.
  • Search Engine marketing is making your website appear on the top of the result when someone searches for a brand, product, or services.

This are the few types of digital marketing which have got its own pros and cons, as I told before the technology is not constant, new innovation and the changes will be happening and we need to adapt to the rapidly changing and update to the advanced technology as everyone adapts themselves and keeps updating to the latest trends and technology. The decent trends that have happened these days in digital marketing are voice search, Voice search optimization is a real strategy for small and medium organizations to get in potential clients to their site. Voice search changed the manner in which businesses interface and speak with their group of viewers.

Now lets us understand the pros and cons of implying digital marketing for both audiences and businesses:

There is no doubt in telling that digital marketing will help to reach out to the audiences globally with use of small investment and website, businesses whether starts-ups or exiting can now find a great success just with the help of proper planning and targeting of the desired customers with digital campaigning with less time and small investment unlike the traditional methods of marketing.

measuring online marketing with web analytics and other online measurement tools will help to determine the effectiveness of the campaign and also helps us to gather detailed information on how customers use the website or respond to the advertisement made. If the customer database is connected to the website, you can reach them with specific offers every time they visit the website. The more they buy from you, the more you can refine your customer profile and make it effective for them.

If you look at the traditional marketing it wouldn’t be so easy to maintain good customer relationship as because of irregular engaging, but an online business it can be done through carefully engaging and managing social media, which will benefit the business in retaining the existing customers and build a strong and reputed relationship for easy interaction.

with digital marketing, now it is possible to create engaging campaigns using content marketing tactics. This content may be in the form of articles, images, and videos that can be socially updated, transmitted from one user to another, and become viral.

when you have your own website the existing and potential customers are always just a few clicks away from the purchasing from you, Unlike other media where people have to get up and talk on the phone or go to a store, digital marketing can be simple and straightforward. This was the positive impact of digital marketing to find success in the business reaching out to a large number of audiences As we all know every business is associated with risks and uncertainties. Now let me tell you the disadvantages that business may face by digital marketing,

Security and privacy issues, More competition at both the domestic and global market, Dependability in technology, Maintenance costs due to a constantly changing environment, more price competition. Activities like optimizing online ad campaigns and creating marketing content can be time-consuming. It is important to measure results to ensure a return on investment.

While you can reach a global audience with digital marketing, you are also against global competition. It can be challenging to stand out from the competition and draw attention to yourself among the many messages directed at online consumers.

Any negative or critical comments about your brand may be visible to your audience through social media and review websites. Effective online customer service can be a challenge. Negative comments or a lack of effective response can damage the brand’s reputation.

There are several legal considerations related to the collection and use of customer data for digital marketing purposes. Be careful to comply with privacy and data protection regulations. All these aspects of digital marketing together can generate more sales. In the coming years, it can end up being a productive strategy to improve client relationship management. By restructuring your voice search marketing, you open your business up to many new chances. By 2020 voice search is trusted to represent half of all online analysis.

while the internet has changed everything, it is worth remembering that the old forms of marketing still carry weight. Despite the growth in digital advertising, TV still takes a third of ad spend and continues to grow, although at a slower rate. Embracing digital trends does not mean discarding traditional marketing.  methods. Keep up with the trends while integrating the old for solid marketing success, but digital marketing has created its own impact over traditional Marketing. Hence I can tell that by 2021, The scope of digital marketing will be greater. Digital marketing will continue to be the most powerful form of marketing in the future and there is no doubt in that,  However, as the changing aspects of digital marketing change every day, a digital marketer must be alert, focused, intelligent and should be adaptable to the latest developments that will be taking place.

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The Importance Of Search Engine Marketing

Nikhil J

SEM means search engine marketing. This is the practice of increasing both the quality and quantity of traffic on the site and the impact of your brand through unpaid (also known as “organic”) search results.

SEM is as much about people as it is about search engines themselves. It’s on knowing and understanding what one may search for online, like example the answers and the answers they are seeking, the words such as which they’re using, and the type of content they wish to browse and get information. Search engine marketing helps in Search Intent. Through the help of search engine marketing, one can easily target the consumers based on their search intent. For example, through search engine marketing one can know how someone is actually achieving the target through the search.

Understanding the term “people’s intent/search” is important so that you can properly manage your messaging, calls to action, and landing pages. It’s important for brands to focus on search engine marketing so that they can see both immediate and long-term results, analyze this data for better understanding and, in turn, turn visitors into customers. Search engine marketing plays an important role in letting you choose the most accurate and engaging keywords for your web page.

Search engine marketing can increase brand awareness although SEM is often seen as a marketing channel with a lower funnel, it can also maintain brand awareness.

According to Google search advertising, it can increase brand recognition by 80%, even if the recipient clicks, brand names are clearly visible at the top of the page, and users can still read or recognize the product, brand name in the URL, and also see the ad. Search engines may also notice when ads contain keywords and search terms of a competitor’s brand, as the brain tends to compare things that are also listed nearby. Search engine Marketing is also available even for small businesses. One of the biggest problems with paid search advertising is the cost of brands, and agency customers often think that the cost of search marketing will be profitable, however, as Google shows, for example, if managed properly, this should double the business that it invests in AdWords. Search engine marketing is now available for small accounts, which is great for serving SMBS, and multi-location franchises allow you to set a budget among many location-based campaigns. Search engine marketing is great for local marketing, as it is one of the important tools to drive website visits and get more deals for almost any budget.

In other words, when people search the Internet for information such as business services or fool delivery in Montreal, local marketers make inquiries and get in touch with company ads and search engine ads. It is about creating actual walking at a local store. Search engine marketing leads to more qualified leaders, but that’s not all related to traffic generation. Search engine marketing leads to more qualified leaders, but that’s not all related to traffic generation. One of the biggest advantages of search ads is the ability to drive the right traffic. You can’t always control who sees your regular search results, but with SEM you can create your own audience that is more likely to see and interact with your ads than a regular search engine. Search engine advertising on the PPC platform allows you to target specific demographics, as well as visitors anywhere in the sales funnel, which means that the traffic you receive from paid ads will be more likely than the traffic received from organic SEO.

Competitive analysis tools will also help you track keywords and analyze other valuable information that will improve your marketing campaigns and help drive more traffic. SEM is actually a diverse channel in itself when it comes to advertising options; SEM is not as limited as you might think.

Text ads are the most popular, but there are several types of ads that you can create depending on your budget, goals, and audience, including:

• AdWords (Google’s online offer for PPC) and Bing (Microsoft’s online offer for PPC)
• Display ads: banners at the top, sides or bottom of the site or search engine
• Ads retargeting: ads displayed on other sites based on a user’s previous searches.
• Call tracking: ads are targeted or redirected to those who called a specific number, usually displayed in search ads.

Search Engine Marketing Gives The Most Flexibility The biggest advantage of search engine marketing is that it provides the flexibility of your campaigns like no other channel (outside of the display). The ads can also be customized by their own types and by providing the location. Advertising budgets can be small or as large as necessary to achieve maximum results. Even the search engine that displays ads can be set up differently to create the perfect cross-publishing marketing campaign. For brands and their customers, there is no single solution suitable for everyone, so it is clear that there should not be a single solution for marketing for everyone.

SEM provides this flexibility by providing more options for campaign targeting and subsequent success. Search engine marketing is one of the few online marketing channels that, if properly configured, can continue to pay dividends over time. If you provide a substantial part of the content that deserves to be ranked for the right keywords, your traffic may increase over time, while advertising needs constant funding to direct traffic to your site. Optimizing your site will help provide better information to search engines so that your content can be properly indexed and displayed in search results. Search engine marketing provides people in the right place at the right time. Almost half of the world population is now been transformed into online. Over 94% of online experiences start in context to search engines. Search engines drive more traffic to sites than any other source. It doesn’t matter what product or service you have. With just a few rare exceptions, their journey begins online.

Being visible in search results means being where customers are. This is also the perfect time to earn a new customer. People use search engines because they are looking for something. Being the one who delivers it will help you create a trusted bank account with this person. Even if this click does not lead to an immediate sale, it is a point of contact that encourages a person to become a paying customer. Search engine marketing is trying to achieve the main goal. Search engine marketing allows you to really focus on your target customers the way you could never have with traditional marketing. Search engine marketing helps in direct response marketing.

Typically, direct-response marketing (DRM) is typically a traditional sales technique, such as advertising or mail order, and invites an audience to complete an action. DRM and SEM work in some way in a similar way. Thus, DRM also encourages the public to take some actions that will have a positive impact on leadership formation. When searching for any products or services, each consumer uses a search engine to get information, just as wise people today are very dependent on the Internet not only on a computer but also on their personal mobile phones and tablets. Thus, whenever a consumer tries to find any products or services, they get help through search engine marketing. With this approach, businesses now have the opportunity to target consumers based on what they are looking for so that they can move their brand forward and generate awareness and traffic to their website.

Conclusion:

These are the reasons why someone may need or demand search engine marketing. Search engine marketing will help you improve your presence in search engines. So your potential customers can find out about you, and the amazing thing is that search engine marketing will also help you increase your return on investment. In addition, search marketing brings brands to the top of search results; it can provide visual Google Shopping campaigns and campaigns based on calls, great for local marketing and mobile users. This provides flexibility for advertisers and may even help inform other marketing channels.

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5 Ways How To Generate Leads In Linkedin

Nikhil J

LinkedIn Is the World’s Largest Professional Network with over 150 Million Professionals. Unlike Other Social Media Platforms Which Focuses on Family and Friends, LinkedIn Focuses On the User’s Professional Identity. LinkedIn Is The Most Professionalism Platform For Job Seekers. People Get Most Percentage Of Jobs From LinkedIn By Professionalism. LinkedIn Helps You To Connect To Different High Level Of People From Different Industries And Fields, Helps To Interact With Them. Mainly This Channel Focuses on Where the Users Are Sharing About Their Work, Their Experience, Skills, and Day To Day Activities And Making New Contact with New People.

LinkedIn has:

  • Home Page For Checking The Posts Of People You Have Added, Or You Posting Stuffs.
  • Network Page For Connecting To People.
  • Jobs Page For Searching Your Preferred Jobs In ANY Location You Want.
  • Messaging Page For Getting In Contact With Random.
  • Notification Page For  Getting Important Notifications Like Jobs, Whoever Gets Connected to You.
  • Work Page Where You Get To Visit  *More LinkedIn Products Like Learning, Insights, Post a job, Advertise, Groups, Pro finders, Salary, and Slide share.
  • LinkedIn Business Services Like Talent Solutions, Sales Solutions, Post a job, Marketing Solutions, Learning Solutions.
  • And Lastly, You Can Create Your Company Page.
  • In LinkedIn Ads, You Can Create Your Own Business Page Where You Can Target People on Different Basis.

Here Are The 5 Ways How To Generate Leads In LinkedIn:

STEP 1: Optimize Your Profile:

To Connect With People That You Do Not Know, You Need To Optimize Your Profile, Because If you Have Never Meet Someone Before And Suddenly You Try To Connect With Them Through LinkedIn If You Have An Unprofessional Photo And Just Two Simple Words Describing Yourself What You Do And What You Don’t Then They Won’t Accept Your Request. However, If You Have A Professional Photo And A Good Biography Then Would Like To Know More About You. Optimizing Your Profile Is Very Simple. Get A Professional Picture, Complete Your Profile And Write Something Good.

STEP 2: Create Your Own Company Page:

You Have To Create Your Company Page Where You Can Create Page As Per Your Business Size And Also For Educational institutions And Where You Can Showcase Page. After Creating Page Go To LinkedIn Products And Click Advertise And Then You Have To Create Account Where You Have To Put Your LinkedIn Page URL You Created.

 

STEP 3: Create Your Own Group:

Creating Your Own LinkedIn Group Is A Good Way to Make Leads And Build Your Authority Within Your Niche. Starting A Group Is Easy To Do But Maintain And Growing Up Is Hard To.

You Can See On Your Right Hand Side Of Your Screen, Click On Groups And Create New Group. Give  A Group Name, About The Group, Set Group Rules, Set Discoverability  Of The Group And Your Ready To Go. Once Created You Can Start Adding Content.

STEP 4: Create Potential Customers List:

You Can Search Potential Customers According to our content. Your Goal is To Create Maximum list Of Potential Leads. Its Very Easy To Do By LinkedIn Build In Search Option. LinkedIn Has Over 400 Million Users. You Can Easily Reach Out To Them If You Want. Using Filters In Search To Find The Best Potential Leads For Your Business. You Want To Focus On People Within Your Industry Like CEO, Managers. After Completing Your Relevant Searches You Can Build Large Potential Leads. You Can Start Connecting. You Can Target Different Audience Depending Upon Company (i.e. Company connections, Company size, Company connections), Demography (i.e. Age, Gender), Education ( i.e. Degree, Field Of study, School members), Job Experience (i.e. Job Functions, Job Titles, Job Experience ), Interest and Traits ( i.e. Member Groups, Member Interest )

Step 5: Start Connecting With Members On Your List:

This Is The Most Time Consuming Aspect Of The Entire Process. You Can Not Build Thousands Of Leads In A Single Day, It Will Take Time. Your Profile Should Be Optimised  So That Random Reach Out To You. You Can Reach Out To  Members By Sending Out Messages To Connect. Just Write A Simple Message And Then Send.

You Follow These Steps And Become Successful, Spend Months Building An Image With The Members Of The Group. Become A Good Leader By Blogging And Publishing Good Content. Value To Every Member Of Your Group. Connect With Them Anytime They Want to Reach You and Try Solving Their Problems As Well. If You Have Been Successfully Engaging With Your Audience, You Will Have High Turnout Rate. Once Done Keep the Group Going, Start another One And do It All Over Again.

Conclusion:

Generating Sales Through LinkedIn Is A Time-Consuming Process.  It Takes Months To Get Results.  But If You Do Good In Building Up Your Group, Then You Will Get Results, It Will BE Worth It.  If You Execute These Steps Properly, This Is The Most Effective Strategy In Online Marketing For Generating Leads.

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