Author: Nikhil J

You might be the owner of a multinational company or the CEO of a startup business, and digital marketing is essential for business growth. Nowadays, it’s considered a win-win strategy for improving brand awareness, generating profitable revenue, and a better conversion rate.

Moreover, small-medium-large scale organisations have become dependent on digital marketing to obtain site visibility within a stipulated time. Gone are those days when entrepreneurs used to implement traditional forms of one-way advertising to captivate millions of online purchasers’ eyes.

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These days, most business owners tend to think that digital marketing does not include in their day-to-day business activities, but surprisingly it is. Every time you post or share something about the product or service that you mostly deal with on social media platforms, you get the opportunity to acquire a better online presence.

But for that, it’s relatively important to reach out to potential customers who are seeking the product/service that you mostly provide. Alongside, for becoming a successful online business owner, it’s important to have incredible customer-handling and communication skills as well.

Don’t know anything about digital marketing? Want to become an expert in online marketing? Then, here we are, compiling digital marketing core areas where you need immense expertise for unprecedented business development.

1.   Learn the Basic Content Marketing Tactics

Well, you might probably know that content publishing plays a pivotal role in digital marketing. Moreover, when it comes to the successful execution of digital marketing campaigns, relevant and informative content is essential. Starting from social media marketing to email marketing to SEO — you need to produce regular content to engage the potential customers in the various social media forums. Content marketing is one of the most effective ways to identify, promote, and generate the right type of content for the targeted audience.

Must Read Post:  9 Advance SEO Techniques

But, do you know what the fundamentals of content marketing are? No! Then, let us make it clear that for becoming a successful content marketing professional, it’s important to have exceptional writing skills, SEO copywriting skills, and analytical skills. Content writing and editing are more than just producing product/service-related articles on business websites. It’s all about connecting the audience by incorporating relevant content or messages by which they can easily get influence and take the desired action.

For every digital marketer, well-written, without any grammatical-error and plagiarism-free content are quite important. But, for generating more traffic on the online business portals, you have to include SEO keywords in your content efficiently. Need help in this domain? Then, don’t forget to join hands with one of the leading Digital Marketing Dubai experts for immediate assistance.

Better keyword optimisation will eventually help the content to rank on Google’s search engine. Ultimately, this might aid in reaching out to more than 1000+ audiences without any hurdle. Focus on incorporating necessary information such as the price of the service/product or the estimated delivery time for the convenience of the customers. Increase the customer satisfaction level to become a recognisable service provider across the globe.

2.   Acknowledge the Basic Social Media Marketing Rules

Nowadays, a large number of business owners have made a business account in the most-accessed social media platforms such as Instagram or Facebook for connecting with potential customers. Social media networks have become a predominant factor in digital marketing over the years. Since digital marketing’s sole purpose is to connect with online purchasers across the globe through diverse channels, nothing can be better than social media marketing.

As its name implies, in this sort of marketing, the entrepreneurs seem to take help from the social networks for finding and engaging the customers. Thinking about which social media platform will be ideal for connecting with the target audience? If you are in a dilemma, then we would highly recommend you to make a business page on Facebook. Only in this particular social media platform there are more than 3 billion active users.

Moreover, if you don’t have a basic idea about social media marketing, then instead of spending money on the paid courses, simply follow Facebook’s online courses. By just watching those videos, you can learn numerous things about the Facebook Paid Campaigns. So, improve your marketing skills by acknowledging the basic principles of digital marketing.

3.   Involved in Search Engine Marketing

Want to become a renowned digital marketer? But, without having prior knowledge about search engine marketing, you won’t be able to achieve the pre-determined goals. Usually, in SEM, business marketing is undertaken using various search engines. Search engine marketing comprises two deep-rooted grounds; on the one hand, there is SEO and on the other is Paid Search Advertising. Now, let’s talk about Search Engine Optimization and its importance in digital marketing:

Search Engine Optimization and Its Contribution in Online Marketing

Basically, SEO is typically defined by the process of optimising the business webpage so that it can acquire better organic traffic. SEO plays an imperative role in online marketing, as with its assistance, you can get better site visibility, and as a result, a large number of online purchasers will visit your e-commerce site. Although, this process takes a considerable amount of time in providing an effective outcome.

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In certain instances, you should consider leaning towards Paid Ads to generate long-term benefits. And, if you are a beginner, then you should initially understand the basic SEO tactics and Google algorithms as well.

PPC, and Its Importance in Online Marketing

When it comes to search engine marketing, without incorporating paid search advertising, you won’t be able to obtain effective results. Moreover, with the implementation of Pay-Per-Click, you can reach out to a large number of online customers within a short span. But, you have to pay immediately when someone will click on the ads that are showcasing on the business site. Currently, Google Ads are considered to be one of the largest PPC networks. It aids in displaying the business-related ads in the Google search results.

When an individual accesses the Google Properties such as Gmail or YouTube, these ads will automatically pop up on the screen. And from there, the interested customers will tap on the link to purchase the products that you are being sold. Learning PPC is not that difficult; simply go through the online courses to become familiar with the basic tactics. Getting the certification is not everything that you need to become a digital marketing expert; you need to incorporate both PPC and SEO for delivering the best possible outcome for the clients.

4.   Get a Clear Understanding of Inbound Marketing

No doubt, as an experienced digital marketing expert, you have learned and implemented the basic online marketing techniques for improving the customer experience. This is exactly what the role of inbound marketing is; it successfully combines the activities of the digital marketing campaigns for rendering a remarkable client experience. So, in a nutshell, it can be stated that the prime goal of inbound marketing is to engage new customers, gain their trust for enhancing the customer satisfaction level.

Companies that have indulged in this digital marketing process have more likely acquired growth rapidly. But make sure, you have thoroughly evaluated that the selected digital marketing campaigns have more or less the same purpose, that is, business profitability.

Was that All? Or, Is there Anything Else required for Becoming a Successful Digital Marketing Expert?

Obviously, there is. For becoming a reputable online business owner, it’s also important to acknowledge the basic principles of email marketing. It’s another effective marketing tool that can turn visitors into customers. As a digital marketer, your prime responsibility is not just learning about SEO tools or social media campaigns. But also, emphasis on orchestrating all these processes mentioned above for achieving the business goals.

Make sure you have provided utmost attention while learning these basic digital marketing tactics. We would highly advise you to start with learning the SEO tactics and then proceed with the other ones.

Continuous practice is needed for the successful execution of the business plan. Are you learning digital marketing from an online session? Then, make sure you have got a valid certification after its completion. You can also consider engaging with veteran digital marketers to learn about new things.

There are a few things that can’t be acknowledged from online courses or books. In some instances, aim at working under the supervision of certified digital marketers. So, opt for building a digital marketing blog now and stay updated for a better outcome.

Digital Marketing is one of the most recent and yet the most popular professional arenas in recent times. It is the process of promotion and marketing of products and services online through various tactics. These tactics include social media marketing, search and email marketing, targeted ads, and so on. Simply, digital marketing – as the term suggests – is a marketing process only in the digital space.

Why Is Digital Marketing Needed?

In the current scenario, digital marketing is one of the most efficient ways to make an online space for a business. For start-ups and innovative companies, the first attempt is to make a mark on the digital space, and compared to traditional marketing methods, some of the biggest advantages of digital marketing are:

• Cost-Effective and Comfortable – the process of digital marketing has made the methods of door-to-door marketing almost obsolete today. One can spend their whole working hours and achieve success while they are in the comfort of their homes or office.

• Need of the Hour – digital marketing has shifted the working space for thousands of business employees completely to the digital space; a feature that just marks its importance in the time of physical distancing and remote working.

• A Bigger Crowd in Less Time – since it works entirely from the internet, the connected networks make it easier to get more customers and followers for a business.

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Digital Marketing Metrics to Track

When one is involved in the business of digital marketing, one should be aware of the most important pointers that indicate success.
The ones to take special note of are listed below:

1.     Website Traffic

Website traffic denotes the overall visitors to a site. This is one of the easiest methods to have an idea of how much engagement the website has had and helps set a benchmark for traffic over time.

With the help of Google Analytics, website traffic can be broken down into source/medium that helps decide a strategy to increase the visitors number. The Google Analytics dashboard mentioned below gives an overview of the parameters that have to be considered to check the website traffic status.

2.     Channel-Specific Traffic

A channel can be considered a gateway to a website.
The kinds of channels that can be used are:

• Direct Visitors – the traffic that comes to be website directly by typing an URL into the browser.
• Organic Search – the traffic on a site based on a search query.
• Social Media – the traffic that can be measured by the number of people visiting social media platforms. This is mainly applicable to content marketing and other digital campaigns.
• Referrals – the traffic from this channel is mainly ad-based. It can be created by adding targeted ads on blogs and web pages. 

If we take the example of writing services like TrustMyPaper, it can fall under the category of search-based channels as it is a specific requirement by users. This is how, channel-specific marketing is a way to categorize the different traffic sources, thus forming a marketing strategy. It is a great metric for digital campaigns and helps track engagement with various channels.

3.     Time on Site

The measurement of a time on site is the best way to get an idea about the interest that is built among the number of visitors to the website. More time spent on a site indicates that the page content is of interest and drives people to spend more time on it. This metric is helpful to understand the overall performance of a site since it helps to optimize the content of a website, by analyzing the time spent on various sections of a site.

4.     Search Trends

Several external factors influence digital traffic. For instance, there can be seasonal changes in the demand for certain commodities like clothes. This rise or fall in demand has to be checked carefully and planned out.

Accordingly, the use of keywords, the right target channels, and the level of competition at that point in time – helps determine how the campaign works out. The search trends will indicate the increasing or decreasing interest of the website visitors and hence, decide the traffic for a specific time frame.

5.     Landing Pages

Landing pages are a critical component to understand the analytics of a website and a key marketing strategy. Landing pages of a website can generate traffic and leads at the same time. The landing pages have to be arranged in a manner that gives the visitors relevant information in one place.  

Source: wordstream.com/blog/landing-page-examples

These are the pages that are connected to the website that helps the visitors navigate from one page to the other. Building a strategy, make landing pages arranged in a manner that keeps visitors on the site. The landing pages can be optimized from time to time, thus improving the website’s performance.

Also read: How to Drive Traffic to Your Website

6.     Exit Rate
The exit rate indicates a percentage of visitors who exit a page after visiting several other web pages on the same website. Since the exit rate is concerned with the specific pages from which users are choosing to close the website, it is a way to analyze the quality of pages.

If a page has a greater exit rate, it helps one pick the pages that need to be worked on. This improves the chances of getting more traffic the next time there are visitors on the website.

The Future of Marketing

Traditional marketing involved the process of a person going from one place to another. This may be good for the reputation of a company and its customer relations, but it was time-consuming, tiring, and above all costly. So, a process like digital marketing has helped revolutionize this arena. Digital marketing professionals have the freedom to devote their time and focus on a certain amount of work and have a greater success rate than in the traditional method.

Most importantly, digital marketing has opened up a new avenue for employment. Young people with a knack for learning digital marketing skills and some time on their hands can make a brilliant career out of this. That is why digital marketing is one of the most relevant and essential professional lines there is today.  

Instagram engagements are the gem for every marketer on social media. The network becomes more famous, and its user grabs the content from big and top brands. Many businesses, from salons to boutiques, attain their success on the platform. They have analyzed that likes, shares, and comments help gain engagement rates and bring new customers.

Now how could you bring the same? Here are the ten awesome Instagram tactics and tricks that help you to build your engagement rates on the platform.

Use Every Features On Instagram

Nowadays, robots are updating faster because the Instagram algorithm only prioritizes the profiles that utilize every tool on the platform.

First, open a business account on the platform. It provides extra features like insights, ad features, etc. And also, you could have a contact button in your account and add links to your stories. It’s a perfect win if you need to get Instagram traffic to your products or site.

Related Post: 10 Instagram Tactics to Increase Followers

Use different formats of content such as videos, stories, ads, highlights, and carousel posts. Research says that video content acquires more engagements rather than carousel or image posts. Monitor your Instagram insights regularly to develop your post-performance on the platform.

Utilize Instagram Stories Every Day

It arrives and crowns as the best feature on the platform. It’s a great way to bring your content to the top of everyone’s feed, but you want to post frequently on the platform. Although your target audience didn’t get your content in the feed section, they would catch your story content as they stay at the top and front if you post frequently.

The story section looks different than any other feature on the platform that helps to engage with your target audience. Since a story disappears in a day, you could post it at the right time after analyzing it, and it’s the best move to reach your target audience.

Utilize Multiple Video Formats

As already said, video content acquires more engagement than regular posts. Here are the options you could use for video content on the platform.

Related Post: 11 Steps to Increase Your Instagram Followers

     Feed Section

These are permanent unless you delete them. You should add multiple hashtags to your videos so that people can find them easily. It is perfect for your product announcements, brand campaigns, and tutorials.

     Story Section

Story contents disappear in a day, as said earlier. These videos don’t want a polished one. It is perfect for live announcements, snapshots behind your beautiful products, and event footage.

Schedule Instagram Posts

It’s an old tip but a golden one. Google “what’s the perfect time to post…” and you would get results for Facebook, Twitter, Linkedin, Instagram, generally every social media platform.

Through analyzing the best time for Instagram to post content, you want to be ready to tap the send option whenever necessary because there is no post-scheduling option on the platform. But many online tools help in scheduling posts previously.

Analyzing the best time to post your content on the platform is the perfect way to reach more audience and gains.

Fix With The Posting Counts

Social media tempts everyone with its algorithms. If you come to know that Instagram content brings you five likes or ten visits to your profile, will you stay calm within the platform?

That’s how many people treat social media like you are thinking. Also, don’t upload once every week and wait to get massive engagements blindly. There is a balance for everything.

And the perfect way to set the balance is to check different tricks. If you upload once every day, try uploading twice every day for a week and check the result. Compare with your previous analytics, and if you trust it’s working and go with uploading twice every day.

Engage With Your Community

It’s influencer marketing which is a famous Instagram strategy. It’s the perfect tip for every brand that is willing to run paid ads.

These are the four best content types as follows:

BTS(Behind The Scenes): Showcase some clips to your fans about how your products were manufactured, your office tour, any discussion with your teammates, etc. This content type leads you to get more Instagram impressions for your posts because people always love the truth. Posting the real videos of your industry also makes your product and brand more trustworthy.

Takeovers: let an employee, partner, or customer takes complete control of your account for a specific time.

Contests: Contests are the perfect way to encourage your fans to contribute their unique content.

Tutorials: If you know something well, then you could teach your fans. Or simply, you can showcase how to use your products effectively.

Join Hands With Influencers

It’s the pro version of the tip mentioned above. Getting someone into your Instagram marketing strategy helps to achieve high reach and grab new fans to your account. So, it’s crucial to pick the right influencers with great numbers and work.

Related Post: 11 Steps to Drive Instagram Followers

Using influencers for your business or brand is an excellent move to gain more engagements on the platform. Influencers have loyal and targeted communities and could introduce your business or brand to the target audience. So research on influencers and hook the best one.

Convert Your Fans Into “SuperFans”

Not all followers are the same. Some move on over your image or video, and others wait for your update, grab your Insta content, and are eager to get your next post.

Instagram stories feature you more for this. In simple words, it makes you save certain story contents to your feed. It gets live at your profile’s top until you delete them. The best way to carry out this:

• Make “collections” for every product launch.
• Develop categories around particular topics
• Have various channels for peoples with particular needs or interests
• Separate the critical styles of your Insta content(BTS, how-to, etc.)

Generally, you are developing a massive hub for your every content, providing your fans a perfect reason to grab your profile and explore deeply. It sounds good, and through this, you are gaining a super follower for your account.

Listen To Your Community

Perfect marketing on social media is a two-way factor. You can’t keep on uploading and hoping you would get the mark. You need to track your fans and their comments, conversations, and captions on the platform.

It helps you know more about your fans, make content that they need, analyze various conversations around your niche and search for trends. In simple words, you need to understand what your community most needs, making you engage more with them.

Use Polls To Stories

Polls are the same as contests in that they have a CTA that leads to massive engagements. But polls are a more straightforward thing than contests to create. You won’t need to award prizes, announce winners, and don’t want to have a perfect reason to bring a poll.

And also, people who vote on your poll need to stay on your profile to know the winner’s side. It might increase your story counts rate effectively.

Learn more about survey, poll and instagram engagement tactics by joining our online and offline digital marketing course from learn digital academy Bangalore. 

We all know that digital marketing is nothing but promoting your business and products online with the main intention is to generate more leads by targeting right set of customers and drive profit from leads through their purchases. With the help of digital marketing, we can run targeted campaigns for the right set of customers and can expect the desired outcome in a short span of time. Various digital marketing strategies we can incorporate are:

1.SEO(Search engine optimization)
2.Search engine marketing
3.Email Marketing
4.Content marketing
5.Affiliate Marketing
6.Mobile marketing
7.Webinar marketing
8.Video marketing
9.Google Ads
10.Social media marketing

SEARCH ENGINE OPTIMIZATION
Search engine optimization is a technique used to increase the visibility of the websites in the SERP(search engine result page). Each and every website present on the web would be scanned by google bots/spiders/crawlers. These spiders would scan each and every content present on the web page such as links, content, images, and so on. The spiders can scan up to 1000 pages per second. After scanning Google bots would be involved in the indexing process indexing is the processing of information gathered during the crawling process.

If the crawlers find any information which is of quality content then it would be added to Google searchable index. Here the crawlers would analyze words on the page and also alt and various header tags during indexing. Now let us see the different types of SEO

a.On-Page SEO
b.OFF Page SEO

On-Page SEO mainly deals with elements within the webpage such as title, meta description. Various elements that has to be optimized during the on-page SEO are:

1.Title
The title tag is one of the most important tags present on a webpage. According to the search engine standards, the ideal character length of the title tag should be between 55-60 characters. If the character length is more than 60 characters then it would not be considered as part of SEO.

2.Meta description
The meta description tag is mainly used to provide a summary of your webpage. It is one the most important tags as search engine bots look for meta description on a web page. If the meta description is not present on the web page then it could not be considered for ranking factor and your website would be having a low ranking. The ideal character length of the meta description should be around 160 characters.

3.URL
The URL Of the web page has to be SEO friendly in order to increase the ranking of your website. The various factors that affect the URL as part of SEO are:

a. Relevant content should be present in the URL
b. Each word should be separated by a hyphen character
c. Right keywords should be mentioned in the URL
d. Upper case letters should not be present.

Following are the examples of good and bad URL structure

1.https://www.amazon.com/about-us/(Good practice)
2.https://www.fxyz.com/t44545sd(Bad practice)

4. Header tags
The header tags are an important part of SEO. The title of the web page should be present in the h1 tag and subtitle in the h2 tag.
All the other important content should be present from h3 to h6 tags. It is important to make sure that to include the right content for the right tags

5. Alt tag
The Alt tag is used to give a name to an image. If an alt tag is not present for your website then search engine bots would decrease the ranking of your website considerably. By using alt tags it will give a positive impact on your website rankings

6. Keywords
Right keywords that are most commonly searched by users in the search engine must be included in our content of the web page. We must include those keywords that have high volume and low competition. High volume keywords should be included in the h1 tag, URL.h2 tag, title tag, URL of the web page

7. Content
The right content should be written in the right place. Plagiarism should not be followed while writing content and the practice of keyword stuffing, keyword cannibalization should not be used. High-quality content should be used throughout the website

8. Internal Links
Internal links are those that on clicking navigate from one web page to another web page within the same website. Internal links are very important from an SEO point of view as google bots like content which are having more number of internal links present.

9. Sitemap.xml
Sitemap.xml helps the search bots to navigate to a preferred web page in the website quite easily. It helps in faster indexing and scrolling. It can be generated by Yoast SEO. Without sitemap.xml search bots may not navigate easily to preferred page easily

10. Robots.txt
Robots.txt is a text file that instructs the search bots on which page of the website should not be crawled. We can use robots.txt file to hide web page which contains sensitive and confidential information and instruct them not to crawl the page

Also read:  What are SEO Keywords?

OFF-PAGE SEO
OFF Page SEO refers to a set of actions/strategies we incorporate outside of our website in order to increase the ranking of our website in SERP. Various techniques followed in OFF Page SEO are:

1.Guest blogging
2.Blog commenting
3.Posting on bookmarking sites
4.Broken link building

SEARCH ENGINE MARKETING

Search engine marketing is one of the marketing strategies used where we focus on paid advertising. SEM is also called Pay per click where we pay for listing only when the user clicks on our advertisement. Google Ads is one of the most common methods of doing search engine marketing

EMAIL MARKETING

Email stands for Electronic mail. Email marketing is one of the most effectively used digital marketing strategies that make our email subscribers receive relevant content about promotion, discounts, and so on. With the help of email marketing, we can build our email list and generate more number of leads in a cost-effective way.

BENEFITS OF EMAIL MARKETING

1. Exact ROI can be tracked
2. Cost effective
3. Easier segmentation and personalization
4.Time saving
5. Enviornmental friendly
6. Increased conversion rate
7. We can trigger welcome emails to new customers through automation
8. We can measure the results of email campaigns through web analytics software
9. We can target the right set of audience through their website activity

In Email marketing having the right database is very much important. By having the right database, we can target more number of contacts and subscribers

Email marketing service providers(ESP)
Some of the most commonly used Email service providers are :

1. Aweber
2. Mailjet
3. Convertkit
4. Drip
5. Email Campaign
6. Mailchimp
7. Vertical response
8. Emarketo
9. Sendlane
10. Sendpulse

The digital marketing industry is one of the fastest-growing in the world. Before we look at the scope of Digital Marketing in India, let’s take a look at what this industry is all about.          

Digital marketing is a marketing skill that uses the internet to sell a product. We might tell we’re marketing our products to consumers who use the internet. Not only that, but this area has benefited needy aspirants who have always wanted to pursue a work of their choice that would satisfy their creative needs while also allowing them to earn valuable sums of money.

All of this is what digital marketing is all about. Considering the current growth rate of the population that is shifting to all imaginable online means, whether it is to remain linked with their loved ones, shop for their favorite products, or even earn money online. You have a number of choices for digital marketing. Because of digital marketing campaigns, it is now possible to break down all geographical barriers and get people closer to businesses.

Related Post: Why You Should Learn Digital Marketing?

Everyone in the country prefers digital marketing services over all other types of advertisement. Startups are now using digital marketing to launch their companies. Every business process is made easier with this platform. The organization would not need to deploy manpower to physically sell the commodity in the market.

It provides a diverse range of cost-effective, strong, and cutting-edge marketing mechanisms and mediums. Digital marketing is now being used for every kind of product and service.   The digital network is used by everyone from tech companies to hotel owners.

How digital marketing will change in future?? Let’s look at it

• Reaching global markets

“Today, being digital is being global,” as the saying goes. And that is the reality. One can meet audiences from all over the world using digital networks such as Facebook, Twitter, Instagram, and LinkedIn. These social media sites have such a broad scope that you can now communicate with almost everyone. Many citizens in India conduct business with a main focus on the United States. So, with social media, it is possible. Many businesses in the United States tend to organize their social media strategies with Indian Digital Marketing Agencies.

In other words, there’s a lot going on in the digital marketing world in India. Many people are learning about it, and many more are looking for it. Now reaching is huge numbers audience is easier than olden days.

• Power of voice search in digital marketing

One of the biggest developments impacting the world of digital marketing today is voice search technology, which is changing how search marketing professionals optimize websites to rank for targeted keywords and queries. Ex: “Alexa, add milk to my shopping list,” is becoming as popular as having a paper grocery list. Consumers are embracing the ease of simply saying what they want, from movie requests to directions, thanks to improved voice search. According to DVS Interactive, voice searches account for 20% of all mobile searches.

• AI in digital marketing

 By increasing efficiency and optimizing user experience, artificial intelligence is transforming customer-facing services for digital marketers. Chabot’s, which are used to offer customer service to users, is a popular example of AI on the internet. In 2021, Chabot will remain an integral part of digital marketing. This AI-powered technology uses instant messaging to chat with your customers or site visitors in real-time, day or night. According to a survey by 2020, Chabot’s will power 85 percent of customer service.

• Social Commerce/Shoppable Posts

Social media was a place for businesses to connect with their consumers, showcase their products/services, and build upon their brand image. But, there was no way to get social media followers to a brand’s online store through those platforms.

• Micro-influencers 

During the pandemic, businesses had to reinvent themselves or close down completely. The online business world has exploded, and people seem to be paying attention to and learning from micro-influencers in the fitness and lifestyle industries. A micro-influencer is someone who has a small following (between 10,000 and 30,000) but can provoke responses and sell goods. Unlike celebrity influencers, they do not rely on sponsorships to finance their posts.

Related Article: Benefits of Digital Marketing

During the pandemic, an influencer marketing user study found that more than 63 percent of US consumers spent more time on social media. As a result, there’s more need for micro-influencer marketing.

• Niche social media channels

Alternative social media platforms, such as Snapchat, Pinterest, Medium, and Reddit, are experiencing rapid growth. While platforms like Facebook and Twitter remain useful today, there is a slight shift in power taking place.

Even though these platforms are not widely used right now, that isn’t necessarily a bad thing. They will continue to gain popularity, and if you are a niche brand, these platforms will be more effective at reaching your target audience.

• Vlogging

Vlogging is more popular than it has ever been. This is because it is more personal, direct, and allows you to understand your audience on a deeper level.

• Visual search

This is taking search to a WHOLE NEW LEVEL.

People will actually be able to upload an image to conduct a search. In addition to this Google image search, Pinterest and Google have both introduced lens, a visual tool that allows users to take a picture of an item/object/landmark to learn more about it (where to find it online, similar items, etc.).

Some of the reasons for why digital marketing is the future

• Cost efficient
• Broadcast your business
• Monitor and measure
• Better conversion rate
• Target specific audience

There is no doubt that digital marketing is the future of tomorrow. Thousands of posts are added to social media marketing platforms and communities every day, and thousands of people enter various social media marketing platforms and communities to share and consume content.

• Spread the world – Reach out to millions around the world all at once! Digital marketing is the most effective way for companies to promote themselves. This is the most significant benefit of being on social media for a business. If you are a well-known brand or a newcomer, getting the word out about your business is important and has never been easier thanks to digital and social media marketing.
  
  
• Cost-effective – Digital marketing does not require a major investment.  Unlike conventional marketing strategies such as print media, where you could only reach a certain segment of the population after investing a significant amount of money, companies can now hire a social media marketing firm to handle everything from writing a social media marketing strategy to launching a social media marketing campaign for your company.

Must read: Why Digital Marketing is Important for Your Business Success

• Sales & easy conversions – Being involved in the digital marketing environment has many advantages, the most important of which is lead generation. You can meet a large customer base in one go if you have an online presence, something you wouldn’t be able to do otherwise. 
  
  
• Monitor your activities anytime – On various social media sites, you can review and edit all of the activities you have planned for your company. If you ever want to see how a particular campaign is doing for your business, you can use analytical tools to do so. You may assess how effective your marketing campaign was with the target audience.
  
  
• Focus on a niche audience – Instead of advertising your business to the entire world, it makes more sense to target a small audience. Various social media platforms, such as LinkedIn and Facebook, have features that allow you to target niche-specific audiences so that you can reach the right people who may need your services.

How digital marketing helps small business?

• Provides equal opportunity for every business

Digital marketing offers equal opportunities to all companies, you will see your small business expand. It is not a strategy limited to large corporations or multinational corporations. With the help of digital marketing, small businesses can actually leverage their operations. They are capable of competing with established businesses. They can also fully utilise digital marketing by engaging different clients on various platforms.

• Helps in conversions

Conversions can be tracked by understanding the traffic that turns into subscribers, leads and deals. When compared to other types of marketing, digital marketing has a higher conversion rate. As a result, small businesses should make an effort to develop solid digital strategies aimed at increasing conversions.

• Targeting the right audience

One of the reasons why digital marketing is outperforming traditional marketing is that it allows you to target a specific demographic. The interactions with the target group are focused on achieving a specific goal. They aid in the achievement of predetermined objectives. E-mail marketing helps you to approach a particular individual. As a result, digital marketing is regarded as the most personalised type of advertising.

Related Post: 10 Tips to Grow Your Social Media

• Helps in mobile marketing

Mobile marketing is a subset of digital marketing. There is no doubt that people are increasingly using mobile phones these days. As a result, businesses are making their websites mobile-friendly. Mobile marketing helps a lot in small business for brand awareness.

• Increases brand reputation

Every business begins with the intention of attracting more customers. The same is true for digital marketing. You can begin by aiming to get as many clicks as possible to your websites and marketing platforms. Gradually, more people begin to recognise your brand, and when you provide them with exactly what they are looking for, your brand’s reputation grows. This also aids in gaining the trust of your customers.

Conclusion: Digital marketing is the future of marketing and will only keep progressing with time. The innovations of digital marketing will stretch to both the online and offline world. There are a lot of tools in digital marketing where you can measure performance and it assists you to make proper decisions. Small businesses can reach a large audience by utilizing digital marketing. Digital marketing is a low-cost way to transform your company.

 Hence, it is appropriate for small businesses to capitalize on the potential of digital marketing in order to boost up their operations. To know more and experience the digital marketing Company visit our website: learndigital.co

“Ignoring online marketing is like opening a business but not telling anyone” 

Hunting for Gold Mine….

Had you ever thought that learning digital marketing would involve hunting for goldmine. Yes, you heard it right!!! You need to hunt for a right goldmine for yourself, where using your own skills you can extract gold, similarly in digital marketing also you need to find your niche/narrow your niche before you become an expert in that and start converting your skills into gold for you.

The Market is constantly evolving, more needs are giving rise to more solutions and more solutions are in turn giving rise to more needs. Needs will never reduce so as opportunities. With these infinite needs there are infinite niche opportunities available.

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For E.g: Our need of transportation gave rise to cars, now when car came into picture, new need arises of car service, car cleaning, fuel, different or new types of Tyre’s. These gave rise to infinite opportunities to build your own niche(s).

Always choose a niche which:

1)You are passionate for.

2)You have the talent to build that skills.

3)Has ample market opportunity.

PS: The three major Niches are Health, Wealth and Relationships.

Some Global Economics that you should know:

$ Economy of a country goes up when there are more no. of people, between age 25 to 50.

$ Economy of a county goes down if there are more no. of people, above the age of 50.

$ Debt creates money in an economy.

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$ Circulation of money stops when people start paying their debts, which gives rise to deflation.

$ During recession strong companies survive and week companies fall.

$ We should not worry about the recession; people will always pay money for a value.

PS: You should always read more about economy and have knowledge about the general and current economic happenings.

Some Basic Key Skills:

Communication is one of the key and basic skill for any kind of marketing be it traditional or digital.

All of these should be your daily practices:

>Read at least for 30 mins daily be it newspaper, magazine, or novels in that language.

>Watch News, Movies & TV Series in that language.

>Think in that language.

>Talk and improve language.

>Listen to podcasts.

>Write at least 500 – 1000 words daily, Start with your personal blog.

>Watch Stand-up comedy shows to learn local language and slang.

PS: Make a commitment to improve your communication.

Crux: Marketing + Technology = Digital Marketing!!!

Integrated Digital Marketing:

Now you guys must be wondering what this IDM is. Guys IDM is nothing but a different parts or different tools of digital integrated together to make the whole system work. For E.g.: Different parts of cars like wheels, engine, gear box etc all integrated together to make it a whole car.

Related Article: Digital Marketing Strategies

As you all must have heard that Content is King. Similarly, you can in the above block diagram that all the other blocks surround content/tribe. All the strategies of digital marketing revolve around content.

Integrated Digital Marketing

Steps of IDM:

1) Firstly you need to start making your own content and building your own tribe.

2) Then you start getting SEO traffic on that.

3) You should have a defined social media strategy around it.

4) You have to the start doing email marketing about it.

5) Then you start mixing paid advertising to it.

6) Final step – you sell and covert.

Crux: Find 1000 customers, who can pay you 10,000 bucks = 1 Crore worth profit…

Find Market Demands By Following Ways:

> Use Google Auto Suggest.

> Use AnswerThePublic.com

> Look for Amazon reviews.

> Scratch your own itch.

> Talk to your customers.

> Search for pre and post products/services of other products.

Personal Branding:

The best known will always beat the best. Do not hesitate to post your content be it a blog or a video. Don’t have a fear of standing out. And don’t try to fit in someone else’s shoes. Be yourself. Build your own brand. Show your real character and personality via your content and on social media. Publish content in different form, the more You publish the more you own the internet. Write, publish videos, do public speaking.

PS: Let your vibe attract your tribe.

Marketing Funnel:

• Digital Marketing Funnel
• How does this funnel work?
• Start giving free material, Keep building trust.
• Charge a little amount for the courses you offer.
• Make the funnel automated.
• Build relationship on automation.

Get 1 million people at the top of the funnel to eventually get 1000 people at the bottom of the funnel.

Hope this blog would have help you in some way to get some idea about finding your own niche. If you found some value in our blog visit our Website: learndigital.co

Digital marketing and traditional marketing are two different ways to market your product or service. While digital marketing is more effective than traditional marketing however let us first understand the difference between the two.

LET’S UNDERSTAND THE DIFFERENCE OF DIGITAL MARKETING AND TRADITIONAL MARKETING:

TRADITIONAL MARKETING: –

Traditional Marketing involves advertising in those ways which do not involve the use of online mode of advertising. It is one of the oldest forms of advertising which involves advertising through print media(newspaper), radio, door-to-door advertising, television, direct mail, and many more similar forms of advertising.

Traditional marketing is still under use because people feel it’s one of the ways through which they can reach a wide range of audience. This form of advertising is very old and trusted.

Ways of marketing through Traditional marketing: – 

• Television: Many companies opt for this form of advertising as it helps them to reach a wide audience. Advertisement through television requires the companies to pay a huge amount to the television channels to show their ads on their channels between their programs.
  
  
• Radio: One of the oldest ways to advertising wherein companies pay an amount of money to the radio Newspaper: – channels to talk about their companies on their radio channels.
  
  
• The most circulated channel in the world wherein the advertisers choose a place on the newspaper wherein they would like their advertisement to be shown and then they are charged accordingly. But the amount charged are high in this medium.
  
  
• Billboards: – In this form of advertisement the companies make huge banners of their ads and place it at specific spots near the roads and many other places.

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• Face to face interaction: The companies hire salesperson if they are a big companies and if an individual owner-employer company the owner themselves go door to door or directly come in contact with customers and sell their products. The amount of time spent in this is very high.
  
  
• Direct mail:  Companies send direct mail to the mail boxes or to the homes of its customers. This way takes lot of time and high cost.
  
  
• Telemarketing:  Telemarketing involves cold calling in order to generate leads. This form is time- consuming.
  
  
• Event marketing:  Companies usually host events or games and this method helps them to engage audience and in some games they provide coupons as well to the customers who participate in the games and in this way they attract customers to their shops or businesses.

 There are many more ways through which companies can promote their products and services without the use of online media.

DIGITAL MARKETING:

Digital marketing is a growing form of advertising and has kept evolving over years. Digital Marketing is a form of marketing which involves the usage of online mode of advertisement like social media, blogs, website and many more.

Digital marketing is a way through which a person can reach audience not only in their home country but audiences worldwide. Digital Marketing builds trust among customers and they keep seeing the ads at regular intervals.

Ways of marketing using digital marketing:

• Pay- per click:-  It is a form of strategy wherein the digital marketer/ the company using digital marketing will have to pay for every click the user does on the ad. Ex:- google ads have an option if creating pay per click where Google will show the ads to the targeted audience, but it will charge for every click when the user clicks on the ad.
  
  
• Search Engine Optimization: – One of the best ways to get an audience to interact with your company, with zero or no cost. SEO is a way of getting our website or blog to the top in Google or Bing search engines by optimizing/updating it regularly to make it easier and interesting and informative to the audience which will help in ranking the website to the top.

Must Read: Digital Marketing – The Best Career Opportunity

• Social Media Advertising: – It is a form of advertising/Digital Marketing Services where the companies or the digital marketer uses to reach a wide audience with the help of social media like Instagram, Facebook, Twitter LinkedIn, etc. by using the respective social media apps or through creating a page and continuously updating the page just like SEO and attracting audience towards the page which can help the company grow its business by interacting with the audience.
  
  
• Content marketing: – The content is the king!! Writing good content does not only engage the audience but also provide them with the information they search for and content can be in the form of writing or through video or both. The content can be shown in the form of blogs, e-books, videos, etc.
  
  
• Affiliate/ influencer marketing: – Digital marketing not only marketing through own but includes marketing through influencer by paying then a certain amount of money for promoting our products or services on their platforms which helps in reaching a wider audience.
  
  
• Email marketing and SMS marketing: – Digital Marketing Companies in Bangalore can help the company reach its potential audiences through email and SMS as well.

Digital Marketing vs Traditional Marketing: the downside of going traditional

In today’s scenario the technology has evolved enormously enabling the business to connect to their audiences better. Though traditional market is still effective, but in this era its not the only way of reaching the target audiences like before. With the introduction of digital marketing businesses are finding it easier and cost effective to reach their target audience.

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1. Minimal interaction:

The usage of mobile phones and laptops have increased like never before. More than reading news on newspaper people are preferring to read news on their mobile phones, more than watching television people are busy on their mobile phones and more than listening to the radio people prefer to watch videos on YouTube and many more such ways through which it can be seen that people are shifting and interacting more with the online mode than the traditional mode.

• Higher Costs:

While marketing through traditional form of marketing businesses and individuals incur more cost and investment in comparison to digital mode of advertisement. Advertisement through television, radio and newspaper have been proven to be very costly and companies have to invest a huge sum of amount to reach their audience.

While in digital marketing with little or no cost companies can generate more leads and reach a wider audience.

• Limited customisation:

In traditional form of advertisement companies cannot alter their campaigns and cannot re target their customers.

Wherein digital marketing provides the option of altering as well as re targeting their audience since they can control the advertisement.

• Little or no control:

Traditional marketing comes with many disadvantages and one of them are the difficulty in updating the ads. Imagine a company has published it ad in an newspaper and later realizes that it has made a minor mistake, the company will then wont be able to update or make any changes to it. Whereas, in digital marketing the companies can update and make changes to their ads which require just a few clicks to do so.

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• More time to analyze the market:

It takes too much time for getting the results or analyzing the market after the publishing of the ads, whereas, in digital marketing the results or the analyses can be done quickly and more effectively.

• One-way communications:

Traditional marketing has the option of only one way communication wherein the audience can only see the ad but not provide any feedback.

However, in digital marketing the audience can interact with the company which makes them feel more satisfied and more important as they feel that they are being listened to and can share their thoughts.

• Non interruptive:

Traditional marketing does not provide one with the option of skipping the ads and the audience have not choice but to watch or hear the ads, whereas, in digital marketing the audience can choose to skip the ads if they find it not being interesting.

• Brand Development:

Statistics in digital marketing vs traditional marketing can be measured but one thing which is usually not taken into consideration is the brand development is different in both the forms.

In traditional marketing the companies have to fight for a space in the different modes of traditional advertisement in order to just show their ad for few seconds or minutes, wherein, in digital marketing the company can develop their brand by building an website and choose to spread the type of ads they want to send to their customers which they believe will engage the customer and build trust in their minds.

• Not easy to share:

The audiences do not have the option of sharing the advertisement shown through traditional marketing with their friends whereas in digital marketing the audience have an option of sharing the ads with their friends and colleagues which help the company in generating more leads and better sales results.

Concluding: Eventually the two kinds of promoting have their advantages and disadvantages, however the key is understanding your particular advertising needs, thinking about your financial plan and understanding your intended interest group.

The lesson of the story: both digital and traditional advertising can work for you, as long as you understand what your audience needs and as long as you know what your business needs. And it is always better to know your environment and the situation one is living in and then choose the best way learn digital marketing and the products and services to the customers.

Not to forget, keep the interests of customers in mind before choosing the mode.