14 Things you need to know before going Live on Facebook with what to do:

 In 2016 Facebook launched a new feature called “Facebook Live” a live video streaming service that lets anyone broadcast from their mobile camera straight to Facebook News Feed. Since its launch, Facebook Live video has exploded in popularity- according to Facebook, the live video is watched by 70% of users.

From 2016, many marketers, companies, and influencers are using Facebook Live for the benefits as Facebook live generates 3000 years of watch time every day.

This is the better way to show your side whether it is for the company, influencers, or your personal profile. Normally marketers are very excited about Facebook live as this is the simple and smartest power to communicate with their brand stories.

Facebook live has an unprecedented reach when it comes to reaching fans or followers organically. Facebook algorithm highly prioritizes live video, which means your followers will see your live video more as compare to your other post. If they miss at your time then they can after that as facebook saved a live video. Facebook live video achieves 3X higher engagement than other any normal video.

Its very simple just switches your phone on, hit the broadcast button, and roll with it. Wait ! after that what you will do ? is your live video will reach the audience that you are targeting? What you will speak or show? So here are some keys you need to know before going live on.

1. Set a Goal:

First ask yourself what is your goal what you want to achieve through this live, connecting with the audience is the paramount objective. Celebrities, influencers go live just to connect and interact with their fans, chances are you don’t have the same resources.

So your objective should be more specific and result-driven. Once you and your team settled the objective, plan your video with that objective in mind. It should reflect the topic that you have to choose.

For example, if I was putting together a live for a Digital Marketing that wanted to tell the future of Digital Marketing. I might choose to do a Q & A live with one of the best Digital Marketer.

2. A Description:

Your broadcast should have a catchy description that can attract people to jump in your Live and it will also help people to understand what your live is about.
Tell them which topic you are going to cover and what will be the key feature. You can also put any contest, any breaking news, etc.

3. Promote Before you Go live:

Yes, you have read right you can promote your live before you go live. You have to remember that live video is an event more than a post or normal video. You have to generate interest before the experience if you want a reach. You can do these things.

• Push the Facebook live announcement on your Facebook account as soon as possible Remind your audience, share something new so that they can be more excited.
  
• Send an email, if you have a mailing list then reach out to them and send a simple newsletter before your Live.
• Post on social media, Create a set of posts that count down the days to your live broadcast to remind fans to tune in.
• Go live before, Do a short informing Live video that you will be going live in a few days, what topic you will discuss, time and date.

4. Schedule your Live Stream:

After you have figured out your topic if you are going to feature any guest, where you are going to host it, the next thing you need to schedule your live broadcast.

• • • Go to insight on your page
    • Go to the post section
    • Click on “when your fans are online “

You have to make sure that you have as many as possible fans in your live.

5. Prepare yourself from Distractions:

Though Facebook live is not a television or youtube production. That doesn’t mean you shouldn’t plan. Your live activities represent your brand and how serious, genuine your brand is, you can’t afford to give a bad impression.

Before going live take some time to prepare. You can also go live privately to test your lighting, sound, background, and other surrounding material.

Make sure your camera is in the correct position it’s not shaking to reduce shaking you can use a tripod. Make sure that your ambiance is good not to inside not so outside but with good and of course a good broadband connection.

6. Broadcast for a longer period of time:

The longer you broadcast, the larger engagement you have. The average time for Facebook live is 18 minutes and you can stay live up to four hours, more likely the people are to discover and invite their friends to watch the video.

7. Always be responsive and interact with viewers:

You have to know the correct time to give your introduction. When you have a maximum number of viewers then give your introduction tell on which topic you are talking, what points you will cover, and what you have covered.
With the help of Facebook live you can interact with the followers in real-time. Though it’s not necessary to give all the answers to your fans’ questions I would recommend you to do this. Respond to your fan comment and answer question! It will help your followers to stick around and watch this is the best way to make your broadcast super-engaging.

Acknowledge your fans with their name not everyone but few by doing this your viewers get pumped for the Live.

8. Add an ask or CTA:

Add some CTA. This is the tactic to engage with your viewers and call them in your next broadcast.

E.g Answer this question and you can win these goodies.

9. Analyze your Result:

You should always learn what you have accomplished. Facebook has many features that you can measure with live videos. Like you can check how many people you have reached, how many people, how many unique viewers you have, and so on.
Got the results but do you know you can do many things even after Facebook live here are some things some.

1. Change thumbnail:

Yes, you can change the thumbnail of your Facebook live video after the broadcast and even you can upload a new thumbnail. If a thumbnail image is interesting and striking, you video sure to be seen after the live video.

A thumbnail is a small still image that is shown before and after the video is playing. This image is very important because based on this your viewer chooses whether to watch this video or not.

2. Title Change after Broadcast:

As we discussed earlier that live video title should be catchy and unable to get the attention of all the fans.
Let’s take an example. Your title is “ Things you need to know of facebook live – Live now “ so after the broadcast it will not look good as you are not live at this time, your title should be “Things you need to know of facebook live – watch the video”.

3. Boost the Broadcast:

You can boost your broadcast after the live video with the help of Facebook ads. Yes, with the help of Facebook ads you can also boost your live video so that it can have more engagement.
You can choose your target audience, you can create a custom audience and even you can target those people who have watched a part of your video.

4. Share broadcast to other Social Media:

Once you are done with the video now you have a video like a youtube, you will have alike to share other platforms. Tweet about your video put it on Instagram Bio that’s how you can reach with many people across various platforms.

5. Add Captions to your broadcast:

Ever this happened to you, you are sitting in an office or in official work and you came across a video which you want to see but can’t because of your Boss, still you watch by reading captions.
A study shows that 50% of people watch videos without sound.

After a broadcast, you can add captions to your broadcast.

Few things you can do in your broadcast.

• Teach viewers how to do something.
• Do an exclusive interview.
• Announce a new product.
• Explain the functioning of any product.
• Do a live tour to your store or brand.
• Announce breaking news.
• Broadcast live events
• Show behind the scenes video
• Host a special guest
• Build some suspense (for your next broadcast)

Are you ready for the Live broadcast?;
These are the tips you can use when you are planning your next Facebook live Video.

If you have any question and if you have any other strategy about Facebook live (or any other) just write to us [email protected]

Are you willing to master social media marketing, then join our social media marketing training in Bangalore? We will teach you how to use social media marketing for brand awareness and marketing.

You Post on Social Media but not Getting Enough Engagement ??

 Other social media posts are getting more engagement than yours. Have you ever analyzed the reason for their success and how they are getting more engagement on social media platforms? Why do you lack behind? Which are the things you are missing while trying to increase your post engagement? Why are you spending too much money on improving your Post engagement? Read further to explore the reason and tactics behind their success. People who are successful in social media have a clear idea about Engagement strategy. Social Media Experts know what to post, how to post when to post on which platform.

Unfortunately, all social media post works differently. It may confuse you if you do not have precise user behavioral data on each platform. All social media post timings are different. It won’t help you gain more Post engagements if you are posting your post on all social media platforms at the same moment. These timings also vary based on what business you are doing, audience change per network, and industry.

Take a look at each major network to see data on the best timings to post on Social Media.

Instagram:

● Wednesday is the best time to post on Instagram. Wednesday gets a higher reach and engagement on Instagram.
● Weekdays in the morning (after 10 ) is the best time to post on Instagram. Monday, Wednesday, and Thursday are days for Instagram.
● Sunday is the least engaging day on Instagram.

Facebook:

● The best time to post on Facebook is during the weekday between 1 pm to 4 pm during work hours.
● Thursday, Friday, Saturday, and Sunday are the days to post on Facebook
● Weekends have higher engagement on Facebook
● Evenings and early mornings have the least engagement on Facebook

Linkedin:

● Best days to post in Linkedin during work hours 10:00 Am to 12:00 pm or 4:00 pm to 6:00 Pm professionals use Linkedin so work hours are the best time to post
● Weekdays Tuesday, Wednesday, and Thursday are the best days to post on Linkedin.
● The weekend is The worst time to post on Linkedin for engagement.

Twitter:

● For Twitter best hours in between lunch hours from 12 pm to 2 pm
● Workdays get higher engagement on Twitter. Posting in between lunch on workdays can increase Social Media Engagement.
● Weekends are the worst days to post on Twitter, and like Instagram, Wednesday is the best day to post on Twitter

Pinterest:

● The best time to post on Pinterest is late in the evening as people love to scroll Pinterest when they are in relax mode.
● Work hours don’t work for Pinterest users. Posting in workhours only gives you less engagement.
● Saturday and Sunday work well for Pinterest engagement.

Conclusion:

Monitor your Social Media accounts regularly and check your Social Media insights can give you the best timings to post for your Social Media accounts. As we said earlier every social media platform is different, and every brand works differently on each platform. Keep posting and experimenting with your posts.

If you want to learn a social media marketing course in Bangalore to start your career in social media then get yourself enrolled in our social media marketing training in Bangalore.

As per the 2022 record, Social Media having 3.196 billion users in India according to Hootsuite. Social Media Networking Platform helps Marketers to reach Mass targeted audience through advertisement based on user interest and behaviour. But What happens to organic posts? Organic contents are what you share on your social media company pages. It includes Posts, Images, and Videos. Can’t we reach a Mass audience on social media platforms with our Organic content?  How to reach the right people on Social Media without spending money through Organic content. We can do that by utilizing the appropriate Hashtag.

Hashtags:

A Hashtag is a keyword or a phrase that is followed by a symbol “#” (Hash) written to highlight the post and facilitating the search for the post. By using hashtags to our post, we will make the social media channels index our post and help the audience discover our post easily. Hashtags help to bring brand awareness and improve engagements for our products/services. Once the keyword got enough momentum, it will start “trends”, and the Trending will be different based on category, Interests, and Location.

According to the survey, almost 75% of Social media users use hashtags. The same survey reveals that Tweets with Hashtags had two times more engagement than regular tweets and 55% more retweets.

Hashtags differ from one social media platform to another.

• Twitter Hashtags
• Instagram Hashtags
• LinkedIn Hashtags
• Facebook Hashtags

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Types of Hashtags:

Based on the purpose Hashtags are divided into the following types:

1. Branded Hashtags
2. Content Hashtags
3. Location-Based Hashtags
4. Timely Hashtags
5. Mass appeal hashtags
6. Entertainment Hashtags
7. Trending Hashtags
8. Event-Related Hashtags
9. Niche Hashtags

Branded Hashtags:

Hashtags exclusively related to your brand. These Hashtags helps you to get very good to bring much Brand Awareness and helps us to encourage users for UGC (User Generated Content)

Content Hashtags:

These hashtags are related to our product, service, or market. When we’re new to Hashtags usage, these hashtags will be more helpful to circulate our content as they will be directly related to our product.

Location-Based Hashtags:

These Hashtags will be useful for a particular location to promote local content.

Timely Hashtags:

These hashtags are related to a particular holiday, season, and even time of the year.

Mass Appeal Hashtags:

These are common hashtags that can apply to any post. They can occasionally give a significant bump to our post by putting them in front of the brand audience.

Entertainment Hashtags:

These hashtags help to expand the relationship with the existing audience for our brand. They will be based upon the satiation.

Trending Hashtags:

These hashtags are popular hashtags based on current timely situations. They won’t give evergreen results but can yield better reach for our content.

Event-Related Hashtags:

These hashtags are based on special events, contest hosting by your brand.

Niche Hashtags:

These Hashtags are more specific to connecting for the brand target audience and a highly relevant audience.

How to do Hashtag Research:

Just like Keyword research to incorporate keywords into our content for better search engine ranking, every social media marketer needs to do Hashtag research to reach their content to the potential audience. There are different types of tools for Hashtag research listed below:

• RiteTag: https://ritetag.com/
• Hashtagify: https://hashtagify.me
• Export Tweet: https://www.exporttweet.com
• TweetReach: https://tweetreach.com/
• Socialist: https://socialert.net/
• Tweet Archivist: http://www.tweetarchivist.com/

How to Use Hashtags on different Platforms:

As Twitter First started using Hashtags, later other social media channels also adopted using Hashtags with a different purpose. Let’s see how to use these hashtags in various social media channels:

Hashtags usage on Twitter:

Hashtags on Twitter are mainly used for conversations. Engagements will be more if you use one Hashtag on Twitter, if it’s more than one Hashtag, there will be a drop in engagement because users assume too many hashtags indicate foul play by bots.

Hashtags usage on Facebook:

Hashtags will help to get more exposure on Facebook, but the important thing to remember is not to use too many hashtags on Facebook. The recommended amount is only one or two. More usage looks unprofessional and will most likely annoy users.

Hashtags usage on Instagram:

The hashtag was first used on Twitter but Instagram has the highest hashtags usage when compared with any other social media channels. Hashtag using Instagram leads to more engagement. You can use Ten to Eleven popular and relevant hashtags per post. Actually, we can use up to 30 Hashtags for any post. On Instagram using more hashtags is acceptable.

Hashtags usage in LinkedIn:

As hashtagging is a recent concept in LinkedIn, one to three is usually recommended for LinkedIn posts. Hashtag usage in LinkedIn can help to acquire great brand awareness.

Advantages & Disadvantages  of Hashtags:

Advantages:

• Hashtags are a great way for the audience to find and follow the discussion related to the Brand, the company’s promotions, and famous influencers.

• They allow the brand to track the performance of their content across all social networks.
• They help to reach our content to a huge audience and help to increase brand awareness.
• On Instagram, you can see 100% engagements for personal profiles and 50% engagements for the brand-related posts with hashtags.
• For any social media campaign, successful hashtags should be memorable. They create our own momentum

Disadvantages:

• Hashtags in Facebook exploit our privacy if we use them in the wrong manner and may lead to a security threat. They may sometimes convert our personal matters into public matters on Facebook. Your personal posts may show in front of unknown users if you use hashtags while uploading images.

• Hashtags will be ignored or hijacked if you don’t follow proper principles while using them. They may be misleading and trolls can attack the hashtag and make the audience use completely opposite by sharing their bad experiences and complaints.

• Choose the words carefully while writing hashtags. Otherwise, it may express a different message and

may ruin a brand reputation.

Conclusion:

 Learn Digital is one of the finest Digital Marketing Training Institutes in Bangalore. We trained 500+Digital Marketing Trainees to date and count. It is the best social media marketing agency in Bangalore, optimized for more than 10+ brands. For any queries related to Digital Marketing training, social media marketing training in Bangalore, contact us @ [email protected]

Learndigital is one of the finest digital marketing training institutes in Bangalore. We trained 500+Digital Marketing Trainees to date and counting. It is the best social media marketing agency in Bangalore, optimized for more than 10+ brands. For any queries related to a digital marketing training program, contact us @ [email protected].

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