Category: Digital Marketing

Instagram engagements are the gem for every marketer on social media. The network becomes more famous, and its user grabs the content from big and top brands. Many businesses, from salons to boutiques, attain their success on the platform. They have analyzed that likes, shares, and comments help gain engagement rates and bring new customers.

Now how could you bring the same? Here are the ten awesome Instagram tactics and tricks that help you to build your engagement rates on the platform.

Use Every Features On Instagram

Nowadays, robots are updating faster because the Instagram algorithm only prioritizes the profiles that utilize every tool on the platform.

First, open a business account on the platform. It provides extra features like insights, ad features, etc. And also, you could have a contact button in your account and add links to your stories. It’s a perfect win if you need to get Instagram traffic to your products or site.

Related Post: 10 Instagram Tactics to Increase Followers

Use different formats of content such as videos, stories, ads, highlights, and carousel posts. Research says that video content acquires more engagements rather than carousel or image posts. Monitor your Instagram insights regularly to develop your post-performance on the platform.

Utilize Instagram Stories Every Day

It arrives and crowns as the best feature on the platform. It’s a great way to bring your content to the top of everyone’s feed, but you want to post frequently on the platform. Although your target audience didn’t get your content in the feed section, they would catch your story content as they stay at the top and front if you post frequently.

The story section looks different than any other feature on the platform that helps to engage with your target audience. Since a story disappears in a day, you could post it at the right time after analyzing it, and it’s the best move to reach your target audience.

Utilize Multiple Video Formats

As already said, video content acquires more engagement than regular posts. Here are the options you could use for video content on the platform.

Related Post: 11 Steps to Increase Your Instagram Followers

     Feed Section

These are permanent unless you delete them. You should add multiple hashtags to your videos so that people can find them easily. It is perfect for your product announcements, brand campaigns, and tutorials.

     Story Section

Story contents disappear in a day, as said earlier. These videos don’t want a polished one. It is perfect for live announcements, snapshots behind your beautiful products, and event footage.

Schedule Instagram Posts

It’s an old tip but a golden one. Google “what’s the perfect time to post…” and you would get results for Facebook, Twitter, Linkedin, Instagram, generally every social media platform.

Through analyzing the best time for Instagram to post content, you want to be ready to tap the send option whenever necessary because there is no post-scheduling option on the platform. But many online tools help in scheduling posts previously.

Analyzing the best time to post your content on the platform is the perfect way to reach more audience and gains.

Fix With The Posting Counts

Social media tempts everyone with its algorithms. If you come to know that Instagram content brings you five likes or ten visits to your profile, will you stay calm within the platform?

That’s how many people treat social media like you are thinking. Also, don’t upload once every week and wait to get massive engagements blindly. There is a balance for everything.

And the perfect way to set the balance is to check different tricks. If you upload once every day, try uploading twice every day for a week and check the result. Compare with your previous analytics, and if you trust it’s working and go with uploading twice every day.

Engage With Your Community

It’s influencer marketing which is a famous Instagram strategy. It’s the perfect tip for every brand that is willing to run paid ads.

These are the four best content types as follows:

BTS(Behind The Scenes): Showcase some clips to your fans about how your products were manufactured, your office tour, any discussion with your teammates, etc. This content type leads you to get more Instagram impressions for your posts because people always love the truth. Posting the real videos of your industry also makes your product and brand more trustworthy.

Takeovers: let an employee, partner, or customer takes complete control of your account for a specific time.

Contests: Contests are the perfect way to encourage your fans to contribute their unique content.

Tutorials: If you know something well, then you could teach your fans. Or simply, you can showcase how to use your products effectively.

Join Hands With Influencers

It’s the pro version of the tip mentioned above. Getting someone into your Instagram marketing strategy helps to achieve high reach and grab new fans to your account. So, it’s crucial to pick the right influencers with great numbers and work.

Related Post: 11 Steps to Drive Instagram Followers

Using influencers for your business or brand is an excellent move to gain more engagements on the platform. Influencers have loyal and targeted communities and could introduce your business or brand to the target audience. So research on influencers and hook the best one.

Convert Your Fans Into “SuperFans”

Not all followers are the same. Some move on over your image or video, and others wait for your update, grab your Insta content, and are eager to get your next post.

Instagram stories feature you more for this. In simple words, it makes you save certain story contents to your feed. It gets live at your profile’s top until you delete them. The best way to carry out this:

• Make “collections” for every product launch.
• Develop categories around particular topics
• Have various channels for peoples with particular needs or interests
• Separate the critical styles of your Insta content(BTS, how-to, etc.)

Generally, you are developing a massive hub for your every content, providing your fans a perfect reason to grab your profile and explore deeply. It sounds good, and through this, you are gaining a super follower for your account.

Listen To Your Community

Perfect marketing on social media is a two-way factor. You can’t keep on uploading and hoping you would get the mark. You need to track your fans and their comments, conversations, and captions on the platform.

It helps you know more about your fans, make content that they need, analyze various conversations around your niche and search for trends. In simple words, you need to understand what your community most needs, making you engage more with them.

Use Polls To Stories

Polls are the same as contests in that they have a CTA that leads to massive engagements. But polls are a more straightforward thing than contests to create. You won’t need to award prizes, announce winners, and don’t want to have a perfect reason to bring a poll.

And also, people who vote on your poll need to stay on your profile to know the winner’s side. It might increase your story counts rate effectively.

Learn more about survey, poll and instagram engagement tactics by joining our online and offline digital marketing course from learn digital academy Bangalore. 

We all know that digital marketing is nothing but promoting your business and products online with the main intention is to generate more leads by targeting right set of customers and drive profit from leads through their purchases. With the help of digital marketing, we can run targeted campaigns for the right set of customers and can expect the desired outcome in a short span of time. Various digital marketing strategies we can incorporate are:

1.SEO(Search engine optimization)
2.Search engine marketing
3.Email Marketing
4.Content marketing
5.Affiliate Marketing
6.Mobile marketing
7.Webinar marketing
8.Video marketing
9.Google Ads
10.Social media marketing

SEARCH ENGINE OPTIMIZATION
Search engine optimization is a technique used to increase the visibility of the websites in the SERP(search engine result page). Each and every website present on the web would be scanned by google bots/spiders/crawlers. These spiders would scan each and every content present on the web page such as links, content, images, and so on. The spiders can scan up to 1000 pages per second. After scanning Google bots would be involved in the indexing process indexing is the processing of information gathered during the crawling process.

If the crawlers find any information which is of quality content then it would be added to Google searchable index. Here the crawlers would analyze words on the page and also alt and various header tags during indexing. Now let us see the different types of SEO

a.On-Page SEO
b.OFF Page SEO

On-Page SEO mainly deals with elements within the webpage such as title, meta description. Various elements that has to be optimized during the on-page SEO are:

1.Title
The title tag is one of the most important tags present on a webpage. According to the search engine standards, the ideal character length of the title tag should be between 55-60 characters. If the character length is more than 60 characters then it would not be considered as part of SEO.

2.Meta description
The meta description tag is mainly used to provide a summary of your webpage. It is one the most important tags as search engine bots look for meta description on a web page. If the meta description is not present on the web page then it could not be considered for ranking factor and your website would be having a low ranking. The ideal character length of the meta description should be around 160 characters.

3.URL
The URL Of the web page has to be SEO friendly in order to increase the ranking of your website. The various factors that affect the URL as part of SEO are:

a. Relevant content should be present in the URL
b. Each word should be separated by a hyphen character
c. Right keywords should be mentioned in the URL
d. Upper case letters should not be present.

Following are the examples of good and bad URL structure

1.https://www.amazon.com/about-us/(Good practice)
2.https://www.fxyz.com/t44545sd(Bad practice)

4. Header tags
The header tags are an important part of SEO. The title of the web page should be present in the h1 tag and subtitle in the h2 tag.
All the other important content should be present from h3 to h6 tags. It is important to make sure that to include the right content for the right tags

5. Alt tag
The Alt tag is used to give a name to an image. If an alt tag is not present for your website then search engine bots would decrease the ranking of your website considerably. By using alt tags it will give a positive impact on your website rankings

6. Keywords
Right keywords that are most commonly searched by users in the search engine must be included in our content of the web page. We must include those keywords that have high volume and low competition. High volume keywords should be included in the h1 tag, URL.h2 tag, title tag, URL of the web page

7. Content
The right content should be written in the right place. Plagiarism should not be followed while writing content and the practice of keyword stuffing, keyword cannibalization should not be used. High-quality content should be used throughout the website

8. Internal Links
Internal links are those that on clicking navigate from one web page to another web page within the same website. Internal links are very important from an SEO point of view as google bots like content which are having more number of internal links present.

9. Sitemap.xml
Sitemap.xml helps the search bots to navigate to a preferred web page in the website quite easily. It helps in faster indexing and scrolling. It can be generated by Yoast SEO. Without sitemap.xml search bots may not navigate easily to preferred page easily

10. Robots.txt
Robots.txt is a text file that instructs the search bots on which page of the website should not be crawled. We can use robots.txt file to hide web page which contains sensitive and confidential information and instruct them not to crawl the page

Also read:  What are SEO Keywords?

OFF-PAGE SEO
OFF Page SEO refers to a set of actions/strategies we incorporate outside of our website in order to increase the ranking of our website in SERP. Various techniques followed in OFF Page SEO are:

1.Guest blogging
2.Blog commenting
3.Posting on bookmarking sites
4.Broken link building

SEARCH ENGINE MARKETING

Search engine marketing is one of the marketing strategies used where we focus on paid advertising. SEM is also called Pay per click where we pay for listing only when the user clicks on our advertisement. Google Ads is one of the most common methods of doing search engine marketing

EMAIL MARKETING

Email stands for Electronic mail. Email marketing is one of the most effectively used digital marketing strategies that make our email subscribers receive relevant content about promotion, discounts, and so on. With the help of email marketing, we can build our email list and generate more number of leads in a cost-effective way.

BENEFITS OF EMAIL MARKETING

1. Exact ROI can be tracked
2. Cost effective
3. Easier segmentation and personalization
4.Time saving
5. Enviornmental friendly
6. Increased conversion rate
7. We can trigger welcome emails to new customers through automation
8. We can measure the results of email campaigns through web analytics software
9. We can target the right set of audience through their website activity

In Email marketing having the right database is very much important. By having the right database, we can target more number of contacts and subscribers

Email marketing service providers(ESP)
Some of the most commonly used Email service providers are :

1. Aweber
2. Mailjet
3. Convertkit
4. Drip
5. Email Campaign
6. Mailchimp
7. Vertical response
8. Emarketo
9. Sendlane
10. Sendpulse

The digital marketing industry is one of the fastest-growing in the world. Before we look at the scope of Digital Marketing in India, let’s take a look at what this industry is all about.          

Digital marketing is a marketing skill that uses the internet to sell a product. We might tell we’re marketing our products to consumers who use the internet. Not only that, but this area has benefited needy aspirants who have always wanted to pursue a work of their choice that would satisfy their creative needs while also allowing them to earn valuable sums of money.

All of this is what digital marketing is all about. Considering the current growth rate of the population that is shifting to all imaginable online means, whether it is to remain linked with their loved ones, shop for their favorite products, or even earn money online. You have a number of choices for digital marketing. Because of digital marketing campaigns, it is now possible to break down all geographical barriers and get people closer to businesses.

Related Post: Why You Should Learn Digital Marketing?

Everyone in the country prefers digital marketing services over all other types of advertisement. Startups are now using digital marketing to launch their companies. Every business process is made easier with this platform. The organization would not need to deploy manpower to physically sell the commodity in the market.

It provides a diverse range of cost-effective, strong, and cutting-edge marketing mechanisms and mediums. Digital marketing is now being used for every kind of product and service.   The digital network is used by everyone from tech companies to hotel owners.

How digital marketing will change in future?? Let’s look at it

• Reaching global markets

“Today, being digital is being global,” as the saying goes. And that is the reality. One can meet audiences from all over the world using digital networks such as Facebook, Twitter, Instagram, and LinkedIn. These social media sites have such a broad scope that you can now communicate with almost everyone. Many citizens in India conduct business with a main focus on the United States. So, with social media, it is possible. Many businesses in the United States tend to organize their social media strategies with Indian Digital Marketing Agencies.

In other words, there’s a lot going on in the digital marketing world in India. Many people are learning about it, and many more are looking for it. Now reaching is huge numbers audience is easier than olden days.

• Power of voice search in digital marketing

One of the biggest developments impacting the world of digital marketing today is voice search technology, which is changing how search marketing professionals optimize websites to rank for targeted keywords and queries. Ex: “Alexa, add milk to my shopping list,” is becoming as popular as having a paper grocery list. Consumers are embracing the ease of simply saying what they want, from movie requests to directions, thanks to improved voice search. According to DVS Interactive, voice searches account for 20% of all mobile searches.

• AI in digital marketing

 By increasing efficiency and optimizing user experience, artificial intelligence is transforming customer-facing services for digital marketers. Chabot’s, which are used to offer customer service to users, is a popular example of AI on the internet. In 2021, Chabot will remain an integral part of digital marketing. This AI-powered technology uses instant messaging to chat with your customers or site visitors in real-time, day or night. According to a survey by 2020, Chabot’s will power 85 percent of customer service.

• Social Commerce/Shoppable Posts

Social media was a place for businesses to connect with their consumers, showcase their products/services, and build upon their brand image. But, there was no way to get social media followers to a brand’s online store through those platforms.

• Micro-influencers 

During the pandemic, businesses had to reinvent themselves or close down completely. The online business world has exploded, and people seem to be paying attention to and learning from micro-influencers in the fitness and lifestyle industries. A micro-influencer is someone who has a small following (between 10,000 and 30,000) but can provoke responses and sell goods. Unlike celebrity influencers, they do not rely on sponsorships to finance their posts.

Related Article: Benefits of Digital Marketing

During the pandemic, an influencer marketing user study found that more than 63 percent of US consumers spent more time on social media. As a result, there’s more need for micro-influencer marketing.

• Niche social media channels

Alternative social media platforms, such as Snapchat, Pinterest, Medium, and Reddit, are experiencing rapid growth. While platforms like Facebook and Twitter remain useful today, there is a slight shift in power taking place.

Even though these platforms are not widely used right now, that isn’t necessarily a bad thing. They will continue to gain popularity, and if you are a niche brand, these platforms will be more effective at reaching your target audience.

• Vlogging

Vlogging is more popular than it has ever been. This is because it is more personal, direct, and allows you to understand your audience on a deeper level.

• Visual search

This is taking search to a WHOLE NEW LEVEL.

People will actually be able to upload an image to conduct a search. In addition to this Google image search, Pinterest and Google have both introduced lens, a visual tool that allows users to take a picture of an item/object/landmark to learn more about it (where to find it online, similar items, etc.).

Some of the reasons for why digital marketing is the future

• Cost efficient
• Broadcast your business
• Monitor and measure
• Better conversion rate
• Target specific audience

There is no doubt that digital marketing is the future of tomorrow. Thousands of posts are added to social media marketing platforms and communities every day, and thousands of people enter various social media marketing platforms and communities to share and consume content.

• Spread the world – Reach out to millions around the world all at once! Digital marketing is the most effective way for companies to promote themselves. This is the most significant benefit of being on social media for a business. If you are a well-known brand or a newcomer, getting the word out about your business is important and has never been easier thanks to digital and social media marketing.
  
  
• Cost-effective – Digital marketing does not require a major investment.  Unlike conventional marketing strategies such as print media, where you could only reach a certain segment of the population after investing a significant amount of money, companies can now hire a social media marketing firm to handle everything from writing a social media marketing strategy to launching a social media marketing campaign for your company.

Must read: Why Digital Marketing is Important for Your Business Success

• Sales & easy conversions – Being involved in the digital marketing environment has many advantages, the most important of which is lead generation. You can meet a large customer base in one go if you have an online presence, something you wouldn’t be able to do otherwise. 
  
  
• Monitor your activities anytime – On various social media sites, you can review and edit all of the activities you have planned for your company. If you ever want to see how a particular campaign is doing for your business, you can use analytical tools to do so. You may assess how effective your marketing campaign was with the target audience.
  
  
• Focus on a niche audience – Instead of advertising your business to the entire world, it makes more sense to target a small audience. Various social media platforms, such as LinkedIn and Facebook, have features that allow you to target niche-specific audiences so that you can reach the right people who may need your services.

How digital marketing helps small business?

• Provides equal opportunity for every business

Digital marketing offers equal opportunities to all companies, you will see your small business expand. It is not a strategy limited to large corporations or multinational corporations. With the help of digital marketing, small businesses can actually leverage their operations. They are capable of competing with established businesses. They can also fully utilise digital marketing by engaging different clients on various platforms.

• Helps in conversions

Conversions can be tracked by understanding the traffic that turns into subscribers, leads and deals. When compared to other types of marketing, digital marketing has a higher conversion rate. As a result, small businesses should make an effort to develop solid digital strategies aimed at increasing conversions.

• Targeting the right audience

One of the reasons why digital marketing is outperforming traditional marketing is that it allows you to target a specific demographic. The interactions with the target group are focused on achieving a specific goal. They aid in the achievement of predetermined objectives. E-mail marketing helps you to approach a particular individual. As a result, digital marketing is regarded as the most personalised type of advertising.

Related Post: 10 Tips to Grow Your Social Media

• Helps in mobile marketing

Mobile marketing is a subset of digital marketing. There is no doubt that people are increasingly using mobile phones these days. As a result, businesses are making their websites mobile-friendly. Mobile marketing helps a lot in small business for brand awareness.

• Increases brand reputation

Every business begins with the intention of attracting more customers. The same is true for digital marketing. You can begin by aiming to get as many clicks as possible to your websites and marketing platforms. Gradually, more people begin to recognise your brand, and when you provide them with exactly what they are looking for, your brand’s reputation grows. This also aids in gaining the trust of your customers.

Conclusion: Digital marketing is the future of marketing and will only keep progressing with time. The innovations of digital marketing will stretch to both the online and offline world. There are a lot of tools in digital marketing where you can measure performance and it assists you to make proper decisions. Small businesses can reach a large audience by utilizing digital marketing. Digital marketing is a low-cost way to transform your company.

 Hence, it is appropriate for small businesses to capitalize on the potential of digital marketing in order to boost up their operations. To know more and experience the digital marketing Company visit our website: learndigital.co

“Ignoring online marketing is like opening a business but not telling anyone” 

Hunting for Gold Mine….

Had you ever thought that learning digital marketing would involve hunting for goldmine. Yes, you heard it right!!! You need to hunt for a right goldmine for yourself, where using your own skills you can extract gold, similarly in digital marketing also you need to find your niche/narrow your niche before you become an expert in that and start converting your skills into gold for you.

The Market is constantly evolving, more needs are giving rise to more solutions and more solutions are in turn giving rise to more needs. Needs will never reduce so as opportunities. With these infinite needs there are infinite niche opportunities available.

Related Post: How does Digital Marketing Works?

For E.g: Our need of transportation gave rise to cars, now when car came into picture, new need arises of car service, car cleaning, fuel, different or new types of Tyre’s. These gave rise to infinite opportunities to build your own niche(s).

Always choose a niche which:

1)You are passionate for.

2)You have the talent to build that skills.

3)Has ample market opportunity.

PS: The three major Niches are Health, Wealth and Relationships.

Some Global Economics that you should know:

$ Economy of a country goes up when there are more no. of people, between age 25 to 50.

$ Economy of a county goes down if there are more no. of people, above the age of 50.

$ Debt creates money in an economy.

Also read: What Are SEO Keywords?

$ Circulation of money stops when people start paying their debts, which gives rise to deflation.

$ During recession strong companies survive and week companies fall.

$ We should not worry about the recession; people will always pay money for a value.

PS: You should always read more about economy and have knowledge about the general and current economic happenings.

Some Basic Key Skills:

Communication is one of the key and basic skill for any kind of marketing be it traditional or digital.

All of these should be your daily practices:

>Read at least for 30 mins daily be it newspaper, magazine, or novels in that language.

>Watch News, Movies & TV Series in that language.

>Think in that language.

>Talk and improve language.

>Listen to podcasts.

>Write at least 500 – 1000 words daily, Start with your personal blog.

>Watch Stand-up comedy shows to learn local language and slang.

PS: Make a commitment to improve your communication.

Crux: Marketing + Technology = Digital Marketing!!!

Integrated Digital Marketing:

Now you guys must be wondering what this IDM is. Guys IDM is nothing but a different parts or different tools of digital integrated together to make the whole system work. For E.g.: Different parts of cars like wheels, engine, gear box etc all integrated together to make it a whole car.

Related Article: Digital Marketing Strategies

As you all must have heard that Content is King. Similarly, you can in the above block diagram that all the other blocks surround content/tribe. All the strategies of digital marketing revolve around content.

Integrated Digital Marketing

Steps of IDM:

1) Firstly you need to start making your own content and building your own tribe.

2) Then you start getting SEO traffic on that.

3) You should have a defined social media strategy around it.

4) You have to the start doing email marketing about it.

5) Then you start mixing paid advertising to it.

6) Final step – you sell and covert.

Crux: Find 1000 customers, who can pay you 10,000 bucks = 1 Crore worth profit…

Find Market Demands By Following Ways:

> Use Google Auto Suggest.

> Use AnswerThePublic.com

> Look for Amazon reviews.

> Scratch your own itch.

> Talk to your customers.

> Search for pre and post products/services of other products.

Personal Branding:

The best known will always beat the best. Do not hesitate to post your content be it a blog or a video. Don’t have a fear of standing out. And don’t try to fit in someone else’s shoes. Be yourself. Build your own brand. Show your real character and personality via your content and on social media. Publish content in different form, the more You publish the more you own the internet. Write, publish videos, do public speaking.

PS: Let your vibe attract your tribe.

Marketing Funnel:

• Digital Marketing Funnel
• How does this funnel work?
• Start giving free material, Keep building trust.
• Charge a little amount for the courses you offer.
• Make the funnel automated.
• Build relationship on automation.

Get 1 million people at the top of the funnel to eventually get 1000 people at the bottom of the funnel.

Hope this blog would have help you in some way to get some idea about finding your own niche. If you found some value in our blog visit our Website: learndigital.co

Digital marketing and traditional marketing are two different ways to market your product or service. While digital marketing is more effective than traditional marketing however let us first understand the difference between the two.

LET’S UNDERSTAND THE DIFFERENCE OF DIGITAL MARKETING AND TRADITIONAL MARKETING:

TRADITIONAL MARKETING: –

Traditional Marketing involves advertising in those ways which do not involve the use of online mode of advertising. It is one of the oldest forms of advertising which involves advertising through print media(newspaper), radio, door-to-door advertising, television, direct mail, and many more similar forms of advertising.

Traditional marketing is still under use because people feel it’s one of the ways through which they can reach a wide range of audience. This form of advertising is very old and trusted.

Ways of marketing through Traditional marketing: – 

• Television: Many companies opt for this form of advertising as it helps them to reach a wide audience. Advertisement through television requires the companies to pay a huge amount to the television channels to show their ads on their channels between their programs.
  
  
• Radio: One of the oldest ways to advertising wherein companies pay an amount of money to the radio Newspaper: – channels to talk about their companies on their radio channels.
  
  
• The most circulated channel in the world wherein the advertisers choose a place on the newspaper wherein they would like their advertisement to be shown and then they are charged accordingly. But the amount charged are high in this medium.
  
  
• Billboards: – In this form of advertisement the companies make huge banners of their ads and place it at specific spots near the roads and many other places.

Also Read: 7 Digital Marketing Topics to Build Career

• Face to face interaction: The companies hire salesperson if they are a big companies and if an individual owner-employer company the owner themselves go door to door or directly come in contact with customers and sell their products. The amount of time spent in this is very high.
  
  
• Direct mail:  Companies send direct mail to the mail boxes or to the homes of its customers. This way takes lot of time and high cost.
  
  
• Telemarketing:  Telemarketing involves cold calling in order to generate leads. This form is time- consuming.
  
  
• Event marketing:  Companies usually host events or games and this method helps them to engage audience and in some games they provide coupons as well to the customers who participate in the games and in this way they attract customers to their shops or businesses.

 There are many more ways through which companies can promote their products and services without the use of online media.

DIGITAL MARKETING:

Digital marketing is a growing form of advertising and has kept evolving over years. Digital Marketing is a form of marketing which involves the usage of online mode of advertisement like social media, blogs, website and many more.

Digital marketing is a way through which a person can reach audience not only in their home country but audiences worldwide. Digital Marketing builds trust among customers and they keep seeing the ads at regular intervals.

Ways of marketing using digital marketing:

• Pay- per click:-  It is a form of strategy wherein the digital marketer/ the company using digital marketing will have to pay for every click the user does on the ad. Ex:- google ads have an option if creating pay per click where Google will show the ads to the targeted audience, but it will charge for every click when the user clicks on the ad.
  
  
• Search Engine Optimization: – One of the best ways to get an audience to interact with your company, with zero or no cost. SEO is a way of getting our website or blog to the top in Google or Bing search engines by optimizing/updating it regularly to make it easier and interesting and informative to the audience which will help in ranking the website to the top.

Must Read: Digital Marketing – The Best Career Opportunity

• Social Media Advertising: – It is a form of advertising/Digital Marketing Services where the companies or the digital marketer uses to reach a wide audience with the help of social media like Instagram, Facebook, Twitter LinkedIn, etc. by using the respective social media apps or through creating a page and continuously updating the page just like SEO and attracting audience towards the page which can help the company grow its business by interacting with the audience.
  
  
• Content marketing: – The content is the king!! Writing good content does not only engage the audience but also provide them with the information they search for and content can be in the form of writing or through video or both. The content can be shown in the form of blogs, e-books, videos, etc.
  
  
• Affiliate/ influencer marketing: – Digital marketing not only marketing through own but includes marketing through influencer by paying then a certain amount of money for promoting our products or services on their platforms which helps in reaching a wider audience.
  
  
• Email marketing and SMS marketing: – Digital Marketing Companies in Bangalore can help the company reach its potential audiences through email and SMS as well.

Digital Marketing vs Traditional Marketing: the downside of going traditional

In today’s scenario the technology has evolved enormously enabling the business to connect to their audiences better. Though traditional market is still effective, but in this era its not the only way of reaching the target audiences like before. With the introduction of digital marketing businesses are finding it easier and cost effective to reach their target audience.

Also read: Pinterest Tips to Drive Traffic to Your Website

1. Minimal interaction:

The usage of mobile phones and laptops have increased like never before. More than reading news on newspaper people are preferring to read news on their mobile phones, more than watching television people are busy on their mobile phones and more than listening to the radio people prefer to watch videos on YouTube and many more such ways through which it can be seen that people are shifting and interacting more with the online mode than the traditional mode.

• Higher Costs:

While marketing through traditional form of marketing businesses and individuals incur more cost and investment in comparison to digital mode of advertisement. Advertisement through television, radio and newspaper have been proven to be very costly and companies have to invest a huge sum of amount to reach their audience.

While in digital marketing with little or no cost companies can generate more leads and reach a wider audience.

• Limited customisation:

In traditional form of advertisement companies cannot alter their campaigns and cannot re target their customers.

Wherein digital marketing provides the option of altering as well as re targeting their audience since they can control the advertisement.

• Little or no control:

Traditional marketing comes with many disadvantages and one of them are the difficulty in updating the ads. Imagine a company has published it ad in an newspaper and later realizes that it has made a minor mistake, the company will then wont be able to update or make any changes to it. Whereas, in digital marketing the companies can update and make changes to their ads which require just a few clicks to do so.

Also read: We Should Know Why Digital Marketing is Important

• More time to analyze the market:

It takes too much time for getting the results or analyzing the market after the publishing of the ads, whereas, in digital marketing the results or the analyses can be done quickly and more effectively.

• One-way communications:

Traditional marketing has the option of only one way communication wherein the audience can only see the ad but not provide any feedback.

However, in digital marketing the audience can interact with the company which makes them feel more satisfied and more important as they feel that they are being listened to and can share their thoughts.

• Non interruptive:

Traditional marketing does not provide one with the option of skipping the ads and the audience have not choice but to watch or hear the ads, whereas, in digital marketing the audience can choose to skip the ads if they find it not being interesting.

• Brand Development:

Statistics in digital marketing vs traditional marketing can be measured but one thing which is usually not taken into consideration is the brand development is different in both the forms.

In traditional marketing the companies have to fight for a space in the different modes of traditional advertisement in order to just show their ad for few seconds or minutes, wherein, in digital marketing the company can develop their brand by building an website and choose to spread the type of ads they want to send to their customers which they believe will engage the customer and build trust in their minds.

• Not easy to share:

The audiences do not have the option of sharing the advertisement shown through traditional marketing with their friends whereas in digital marketing the audience have an option of sharing the ads with their friends and colleagues which help the company in generating more leads and better sales results.

Concluding: Eventually the two kinds of promoting have their advantages and disadvantages, however the key is understanding your particular advertising needs, thinking about your financial plan and understanding your intended interest group.

The lesson of the story: both digital and traditional advertising can work for you, as long as you understand what your audience needs and as long as you know what your business needs. And it is always better to know your environment and the situation one is living in and then choose the best way learn digital marketing and the products and services to the customers.

Not to forget, keep the interests of customers in mind before choosing the mode.

Online Vs Classroom Digital Marketing Course – Digital marketing courses are on rising demand these days because of the wide range of opportunities and benefits they provide. The reason they’re becoming so popular is because anybody can learn digital marketing with little to no difficulty. You don’t need any prior experience or knowledge to learn it. Plus, you can master the skills in a short time.

Another reason for the growing popularity is because today, so many companies in many industries are demanding individuals who are skilled in digital marketing. Job vacancies in this industry are quite high but there is not sufficient awareness about it. This is because mainstream education in India is focused mainly on degrees in the medical or engineering field and the job market for these is running low.

Bringing awareness about other career opportunities that are far more beneficial has become important in many educational institutes. Hence, they are offering digital marketing courses for anyone interested to learn or change their career.

There are hundreds of courses – both online and classroom training for different levels – from beginner to advanced, short term or master courses, etc. The Coronavirus pandemic has forced many institutes to offer online classes, hence online digital marketing courses are on the rise. And online classes have become the norm.

Now the question is,

Which is better:

Online digital marketing course or classroom digital marketing course?

Let’s compare the pros and cons of online course with classroom training

Online digital marketing course

Online digital marketing course is a mode of learning that takes place on the internet without any physical interactions between the trainer and the students. The classes are virtual, conducted on zoom or other platforms.

Online classes or e-learning contain the same amount of content you consume in classroom training.

Pros of online learning

Location – Online classes can be taken from literally anywhere you wish. You can learn from the comfort of your home, or in your favourite cafe. It’s very convenient during situations like lockdown and pandemic.

Just because the place isn’t available or there is a situation going on like bandhs doesn’t mean the classes can not take place. The internet is everywhere. If you have access to it, then you can take online classes from anywhere.

Related Article: How Covid has affected Online Learning

Better time management – Online classes save a lot of time you would have lost travelling back and forth to classroom training. Especially in cities like Bangalore, travelling within the location can take a toll due to traffic and transportation problems. Why travel so much when you attend the class online? Besides, it helps you manage your time better.

Also, when you start taking online classes, you become more responsible with your daily routine – you’ll learn to manage time between your personal life, other work and scheduling the classes.

Customised learning environment – Because online classes can be taken from anywhere, you can customise your environment to your liking and convenience.

That means, no more boring classroom with the 4 white walls and a ceiling. At home you can set up a study table or desk that is not only comfortable and free, but also decorative so that you can keep your focus sharp and motivation on.

Also read: We offer: Skill Diploma in AI and Machine Learning

Having a pretty and comfortable space can help you learn better.

Flexibility – Online classes are very flexible in terms of time. They can be scheduled at your convenience and you can learn at your own pace. Physical classes or classroom training requires you to sit in a physical location for a long time but e-learning can give you more flexibility. And once you’re in a physical classroom, you might not have the chance to go through the same class again, in case you want to revise or relearn a module.

But in online classes, you can record the session and revisit it as many times as you want. You can also learn the entire course flexibly – one hour in the morning, two hours in the evening or so.

Work while you learn – Probably the best thing about the e-learning is that you can do other things while you learn something new. There’s no one to tell you what you shouldn’t be doing or can’t do in class because there is no one to stop you. And learning something new online won’t stop you from doing other things like working.

You can still work while you learn! Because online digital marketing classes are mostly audio-focused, you can multitask while listening to the trainer.You can work on your own digital marketing projects while learning so that you gain a better understanding of how things work.

Besides work, people these days are over-scheduled balancing personal work, family and social life. Online classes don’t hinder or limit any of these, providing you ample time and opportunities to learn digital marketing at your own pace.

Our Offering: Google Digital Marketing Course

Better focus – Classrooms can become very monotonous after a while. And it can get boring sitting in the same place every day, listening to the lecture. You can even lose focus at times and have a hard time concentrating. But with online education, you are learning in a comfortable environment so you’re more relaxed. You tend to focus better with improved concentration.

Online classes can seem like you’re being given individual attention, which can be a good thing as you become more attentive and present in the moment.

Reduced cost – Some educational institutes are quite costly and not everyone can afford them. Digital marketing being one of the most stable and lucrative careers should be accessible to everyone irrespective of their background. So, opting for an online digital marketing course can cut educational costs by 2 times. Check any online courses, you will find that they are a lot more affordable than classroom training.

Cons

Relies on the internet – Online classes can only be taken if you have a stable internet connection. Otherwise the classes don’t go smoothly. It can lead to interrupted learning which can be frustrating. Some people don’t even have the internet. Online classes can not be the right option for them. And education should not be avoided because of unavailability of the internet.

Not taken seriously – Some people may not take online classes seriously as they’re so used to the classroom mode of learning that online learning can seem like a hobby. And sometimes in online classes, the students may mute themselves and turn off the video while pretending to be in class. They may not be present and can miss out on important lessons during the classes.

Distractions – There can be a lot of distractions when you’re learning from the comfort of your home – whether it’s your kids or family members. Online learning requires a quiet, calm and relaxed space but those living with family may not always find it convenient due to the distractions. Then there’s outside noise especially for those living in busy cities.

Another major distraction is your mobile phones! It’s hard to keep your hands off it. Since there is no one to regulate the rules or watch out for any lack of discipline, you may find it hard not to look at your phone every 5 or 10 minutes. You can feel the urge to check on your social media every now and then, or chat with your friends. Classroom learning can be very strict, thus reducing distractions.

Insufficient syllabus – Online learning is mostly shorter than classroom learning and can contain much less content sometimes. It cannot guarantee that you will learn everything you need to in digital marketing. You may like you missed out on some important things that weren’t covered. Or sometimes, online classes only focus on the important stuff and leave out the smaller things that could help you in some circumstances.

Insufficient practicals – Digital marketing is 70% practicals and 30% theory. You learn it by practicing it on your site or others. To know digital marketing thoroughly, you need a lot of how-to guides with demonstrations and examples. It may be hard to grasp the techniques in digital marketing through a screen.

Any mode of learning will have pros and cons regardless of how advanced it is. While online classes do have many cons, most people opt for it because it is more convenient than classroom learning due to their busy lifestyle.

Now that we have established the pros and cons of online classes, let’s look at classroom training.

Classroom training

Interaction – Classroom provides enough space for interaction between teachers and other students. The interaction is more beneficial as everyone gets to share their perspectives and clear doubts in real time. Some students feel more at ease when they come face to face with the trainers to learn as they can interact better and the learning seems more real.

In-depth learning – Classroom training covers all the modules in-depth. The trainers too feel at ease, discussing about the techniques, modules, and other important things in digital marketing when they are in the classroom. They can explain the concepts better in real life than on virtual as there is more space and facilities in the classroom. Which brings us to the next to the point –

Facilities – Classroom has basic facilities required for learning, like a blackboard, a projector, computers, etc. Students can learn faster and easier when these facilities are available.

On online classes, even with these facilities, not everyone may be able to see properly or listen to what the trainers are saying. The computer screen has very limited space to show the entire scene. Moreover, some students may not have well-functioning PCs which can prevent them from enjoying learning.

Experiential and practical learning – In classrooms, it is easy to give demonstrations where the trainers can explain clearly how to do a certain task. Classroom provides more opportunities for experiential and practical learning than online classes. You tend to gain more knowledge when you get practical training and also get more experience in the process too. It makes you think, analyse and be more creative.

No distractions – You won’t find any distractions in the classroom training, since mobile phones are barred. No one to distract you, no loud city noises, no kids running around or annoying family members. It’s just you and learning. So you’re able to focus more and give more attention to what is happening in the class.

More valued than online classes – Organisations and employers are inclined towards certifications from institutions and classroom training as they deem them to be more legit. Some online classes are considered as scams so your certification may not be valued that much.

When you take classroom courses, it assures that you were physically present in class, whereas in online training, you may not have been presented and just simply took the course to get the certificate. Hence, classroom training is considered more valued.

Cons

Location – Commuting to the classroom can be quite a task. You could be late due to traffic or due to unavailability of any public transport and miss a class. So it’s not always convenient to travel to take courses as the time spent on it could be put to other use. Moreover, it can be tiresome and stressful. Some institutes may not be located in a convenient area to some students.

No flexibility – Classroom training requires you to be physically present, on time and at all times. It comes with strict timings and schedules that may not always be convenient to those who lead a busy life. There’s no flexibility in terms of timings and schedule. If you miss a class, there’s no way to revisit or rewind it, like in online classes.

Costly – Classroom training in any institutes can cost more than online training. This is probably due to facilities provided by the institute. And since most of the Indian population consists of middle-class families, the courses may be affordable to many.

Which is better?

There is one particular way of learning. Nor there is no one right way of learning. It all depends on your preferences. Some are visual learners, some are practical learners, and some are audio learners. If you are someone who leads a busy life and find it hard to balance education on top of everything, but still want to gain some new skills, then online training can be right for you. Or if learning from home is not possible, then classroom training can be right for you.

Related Article: SEO Tips to Drive Traffic to Your Website

But today, in case of unforeseen situations like pandemic has shown us that education is not limited to four walls and can be taken online too. You can still learn a lot through a screen, as it gives a lot of time to research and learn at your pace. In times like pandemic and lockdowns, online classes are an only option.

Learn Digital Academy provides both classroom digital marketing course and online digital marketing course in Bangalore scheduled at your convenience. Contact us to know more!

Do you have a podcast channel but no audience? Wondering how to get people to listen to your podcast? How to make your podcast go viral or how to get it on iTunes? Not to worry, it takes time but with a little marketing and quality content, you can get a loyal base of subscribers, not just downloads and grow your channel.

Podcasts are a mainstream audio content that you can listen to on the go. People are so used to reading blogs or watching videos that their attention span is shrinking. Podcasts on the other hand can be more engaging medium in digital marketing field.

Podcast sessions involve 2 or more people or just one person too. Podcasts can be an interview, educational, fun, entertaining, etc. However, your podcast channel needs to have quality content that’s better than your competitors and it should be something that people would like to listen to. So let’s start with how to provide quality content that people love. 

1. Provide quality content that people love

Typically lasts not more than 10 minutes. But there are some hour-long sessions too. However long your podcast session is, the important thing is to people listening to it. For that, you need to provide value, rather than just content. So, how can you do that? 

Competitor research – First, find out what your competitors are doing in your domain. For example, if you’re starting a podcast on digital marketing, check out Digital Prateek, Marketing school, SEO.co, The Vikas Roy show, and more. These podcast channels on Spotify are quite big because they provide quality content with unique tips and how tos on digital marketing. 

Listen to what kind of information they give, on topics they talk about and how they talk about it. If you’re just starting out, you need to do enough research to know what kind of content you need to provide to be successful. 

Research your audience – Who is your ideal audience? Get to know them, what they want to listen to, what interests them and where they are listening and downloading podcasts. 

Use ask the public and Quora to find what questions are being asked on a topic of your podcast discussion. Create content for your audience. 

Research about your niche topics and create valuable  content with the latest updates and tricks. Cover the discussion topic in detail, rather than just scratching the surface. Provide what other podcasts aren’t providing. 

Plan out your content, which brings us to the next point:

2. Invest in quality production tools

Providing quality content with poor audio quality is a waste of time. People look for quality in both audio and content. So it would be wide to invest in some high-quality mic, recording tools and edition software. 

You have to sound like a professional if you’re going to talk on your podcast, so take time to find your tone and style. Practice the right way to interview the guests on your show. 

3. Branding

Your podcast shows need to have a signature music. It’s not necessary but can help people identify your brand and stay tuned for more. Create an eye-catching cover for all your podcasts because you need to stand out from the list that appears on your audience’s phone. 

Your podcast cover should give a hint about what your show is about or incorporate your company’s branding in it. 

The only way to get their attention is to stand out with eye-catching cover, design, and colors. Even titles play an important role in determining if a user clicks on your podcast and gives it a try. Thus, branding is important to get your audience’s attention first. 

4. Create a podcast marketing strategy

Some of the ways you can create a podcast marketing strategy is by

• Creating a dedicated site for your podcast episodes
• Creating a consistent marketing plan
• Distributing on multiple channels
• Optimising for SEO
• Promoting on social media
• Repurposing the podcast content into blog posts and videos

Learn more about marketing strategies in this online digital marketing course with certificate.

5. Be consistent

If you say your podcast is a daily show, then provide new episodes everyday. If you don’t your audience will be disappointed. It’s like when you’re watching your favourite sports but your favourite players decide not to show up. You’d be disappointed, right?

Must read: What is Marketing?

If not daily, at least provide a weekly podcast and stick to a day in the week to produce consistently. So planning and scheduling is very important so that you don’t miss an episode. Plan ahead as recording and editing takes time. 

6. Reshare on social media

Every time you upload a new episode, update about it to your audience on social media and wherever you can find them. You can post a link to the episode on social media so that they can directly go to their page and listen to the episode. You can even pin it on your Facebook and Twitter page.

Also read: 10 Points Checklist for Social Media Marketing

If you don’t have a social media account yet, then you need to create one ASAP and grow your audience fast. 

7. Add a call to action button

Inspire your audience to take a certain call to action – it can be to subscribe, download, share, and just like too. When you build an impressive list of podcast episodes that’s providing great content, then the rest of the job will do itself. People will automatically start subscribing to your show and download new episodes as it is uploaded. 

Make it easy to find these call to action buttons on your channels. You can also add a rate us or review form where people can rate your episodes after watching it. This will also help you get the attention of new audiences who visit your channels and also rank your podcast higher. 

How to get people on your podcast

Build your guest list from existing connections

If you’ve been in the digital marketing industry for quite some time, then you must be knowing a few experts or professionals who have more experience than you. You can invite them to your podcast show and interview them. 

Attend conferences and big events

You may meet influential people at conferences and big events. Connecting with them can not only strengthen your network but also gives you a chance to have them on your show and discuss industry-related topics with a unique spin. Talk about your business, what you do, about your podcast shows and why they should be on it. Get them interested in you first and slowly build a relationship. 

Use a podcast guest services

There are sites and tools that help you connect with potential guests to your podcast show. Use it to your advantage and grow your guest list. You can also find them on Facebook groups. 

How to drive traffic to your podcast

If you’re just starting out, uploading a podcast and hoping people will start listening to it won’t get the job done. What’s the use of having a podcast show if people are not discovering it? 

You need to know how to promote a podcast. You can use social media to promote your show, use paid advertising techniques like mobile app ads, Google ads, and social media ads. Updating your followers about new episodes and providing them with a direct link to it can bring in quality traffic. 

Also read: How to Make Your Podcast Viral

Influencer marketing – Find an influencer who might be interested in your niche and ask them to listen to your podcast and share it with their followers. This can bring in high traffic to your show or your podcast channel. 

However, how you approach the influencer matters a lot. It can determine if they would be interested to lend their ears to your show or just ignore your request. 

So, approach them with a professional tone. Send them a link to your podcast and share the details of your brand or your company, what you do, and give them a good reason as to why they should listen to your show. 

Feature guests – You could  invite a reputable guest to your show and talk about their expertise in the industry or interview them to provide valuable content. This not only brings in more traffic but also adds value to your content and the show. You could also participate in other podcasts shows as a guest and provide valuable content on their show, while talking about your own. This way, you’re slowly building your audience base and spreading brand awareness. 

Also read: Search Engine Optimization Technique 2022

Optimise it for SEO – Add keywords in your episode titles and also in the description. So that when crawlers analyse it, it knows what your podcast is about. Now that voice search optimization is becoming increasingly popular, adding relevant keywords in your content speech can help it optimise for voice search. Make sure that your episode title is something that a user would type into the search bar on Google. 

Ranking your podcasts for search comes down to how well your content is engaging. The same SEO principles for blogs and articles apply to podcasts. 

Places to upload a podcast

You can upload a podcast for free on Buzzsprout and on your website. Take a look at some other places you can upload a podcast.  

• Spotify
• Soundcloud
• iTunes
• YouTube
• Podomatic
• Blubrry
• Buzzsprout
• Gaana 

It takes time to get people to listen to your podcast and make it go viral, but don’t give up! There are too many people who give up too soon but you can be the exception. All you need is some great recording environment, great content, an effective podcast promotion strategy to get started. If you want to learn more about marketing your content of any kind, then check out Learn Digital Academy’s best digital marketing course in Bangalore. Do check out our podcast on digital marketing and graphic designing for some amazing content! 

Digital Marketing Services Firm is one of the fastest-growing industries in the world. The revenue for the digital marketing industry in India for the year 2021 is expected to be 223 billion rupees. This is because thousands of startups are emerging and they all cannot thrive without digital marketing services. Even big companies need the services to maintain their level in the market.

If you are a freelance digital marketer, then you must be wondering how to charge for your digital marketing services. Charging for digital marketing may not always be simple. It depends on what kind of services the client is looking for, the amount of time you put into work, your profit percentage, additional costs, resources costs, and more.

This blog will guide you through it and give you all the right answers.

What is digital marketing?

Digital Marketing is a method of marketing using online resources and tools to promote a brand, their website, products, social media and connect them with prospective customers online. It beats traditional marketing as it costs way less, and is much more effective in reaching the company’s business goals.

Ever since the beginning of search engines, digital marketing has evolved rapidly and exponentially as new technologies came into existence, like social media for example. And every time a new thing was discovered, it changed how we do digital marketing and how it impacted the business growth.

Also read: How Does Digital Marketing Works?

Today, there are numerous strategies in digital marketing, and confining to one strategy won’t work out well for your website or any online presence of your organization. That makes pricing a bit complicated.

How to charge for digital marketing services in India?

Whether you are an agency or a freelancer, you should consider all the factors and costs before you calculate the total price. Are you going to charge for the entire digital marketing package? Or just for one service like SEO or PPC? How much should I charge for marketing services? How do I go about freelance digital marketing proposal? How much should I charge for social media marketing services?

We are going to provide detailed answers to all these questions in this blog.

Digital marketing package pricing

This package includes all the digital marketing services that help your clients enhance their overall online presence. This package is usually offered for a start-up company or a small business owner. The package includes multiple choices the clients can choose if they want more than one service.

How to package digital marketing services?

There are many ways to price a digital marketing package.

Before you charge, you will need to take a look at the client’s website. Analyze it and check what needs to be improved. Your charges will depend on how many leads they want, how many hours it’ll take to optimize the page for SEO, how much the client is willing to invest in PPC, and more.

Must read: Digital Marketing Strategies

You can set a flat price keeping additional costs aside. This will benefit both the client and you, as you are not quoting on an hourly basis and there is transparency between you too.

Or, the client can quote a budget and you can provide the services suitable for that budget. You can include some additional costs as well.

If you’re not sure about either of these, here’s what you can do. Make a template for a digital marketing pricing package. Here’s an example.

Digital marketing pricing template

So, based on what kind of services the client wants, you can prepare a template like the one above and present it to them.

If you’re still not having clarity about the pricing for the template, work out a figure for one hour of work and calculate how many hours it’ll take to get the entire work done. And set the round-up figure in the template.

What should digital marketing package services include?

First, talk to the client and understand their needs. You need to know.

What problems are they facing?

Where are they facing the problems?

What are their business goals, both short-term and long-term?

You need to analyze their website and other online channels to know what to include in the digital marketing package. Because they might be doing just fine with social media but have trouble in generating high-quality leads. In that case, you can exclude social media marketing from the package and include inbound lead generation along with SEO and content marketing.

Ideally, SEO should be included in the digital marketing package. Some other services you could include are:

• Email marketing
• Pay Per Click (PPC)
• Lead generation
• Content creation and marketing
• Social media marketing
• SMS marketing
• Mobile marketing

Suppose the client has problems in just one or two areas. In that case, the digital marketing package may not be necessary and they can just go for individual services. You can price them flat or by monthly charges.

Digital marketing packages for small businesses must include SEO, lead generation, SMM, and content marketing.

Social media marketing packages

Social media marketing includes creating and managing social media profiles, running ad campaigns, hashtag research, increasing follower count, analyzing insights, creating engaging content, and networking.

Before you hand out the social media marketing packages cost, you need to analyze the client’s business niche, their target audience, where to find them, and what kind of content works best.

Also read: 7 Digital Marketing Topics to Build Career

The choice for social media depends on the client’s target audience. If they have a business related to food, then Facebook and Instagram work best. If it’s a small healthcare organization, then Facebook is the best choice. For local cafes/restaurants, Instagram is the best platform.

LinkedIn works best for service provider agencies and for B2B marketing.

After analyzing the client’s business niche and their audience, create a social media marketing plan and propose it to the client. Based on their business objectives which could be –

• Brand awareness
• Customer engagement
• E-commerce sales
• To increase follower count
• Networking with potential business partners

Determine the time it takes to reach the client’s business objectives. Keep a budget for ad campaigns and promotions. Calculate your hourly/monthly charges + costs of the resources (your laptop, software) + budget for ads + profit margin = price.

Most basic SMM packages will start at INR 15,000 a month.

SEO 

Search Engine Optimisation services are required by almost all companies that have a website. The cost for SEO services depends on – a number of keywords to target, local SEO, website design upgrades, competitor analysis, content marketing. And more.

Depending on the size of the client’s business and website, you can create a couple of SEO package templates. – Basic, advanced, exclusive. Basic SEO packages are suitable for small-scale businesses. Advanced SEO packages are suitable for small and mid-sized businesses. Large companies or e-commerce sites can go for exclusive packages where most of the SEO services are included.

Here too, you can make an SEO package template with time and price. Mention what all SEO services will include in the package, like the number of keywords, website analysis, keyword research, content optimization, canonicalization, local SEO setup, etc. You can also mention what’s not included in the package.

Most starting prices of basic SEO packages in Bangalore, India, will start from 15,000 INR – 25,000 INR a month.

Lead generation

Lead generation service includes many. When it comes to online lead generation, it involves a website, social media, especially LinkedIn, inbound lead generation, B2B lead generation, and outbound lead generation.

Pricing lead generation services will depend on what platforms work best for the client, how many leads they want, and for how long they need the services. You have to analyze the client’s overall website and social media performance, target audience, and a possible source of leads.

Any lead generation services will start from INR 30,000 a month. You can calculate on a daily basis and work with the client’s daily budget. Here too, you can give the option of providing only inbound lead generation or outbound lead generation or both along with B2B lead generation. Pricing has to be set according to the number of services included under the lead generation package.

PPC

Pay Per Click services are all about creating and managing ad campaigns and promotion. PPC services depend on the client’s budget, types of ads they want, and business goals. If the goal is to drive more traffic to their website, then you will need to price differently. Likewise for the sales and e-commerce sites.

The starting price is 30,000 INR but again, the client wants a lower-budget  PPC service, you need to price according to their needs and provide the services according to the budget. Do not compromise on the quality, though.

How do you budget for digital marketing?

For clients

Budgeting for digital marketing depends on your business goals & objectives and time frame. If you are a small business or a startup, then you need to keep at least 50,000 INR for a basic digital marketing package.

You could also keep a daily limit for all the ad spend, promotion spend, and charges for the marketers. Calculate based on how much traffic you want your site to site, how many leads, how small or big your business is, how much you can invest in digital marketing, your audience size, etc.

For marketers

Here are some things to keep in mind for marketers while budgeting for digital marketing

• Identify your marketing objectives
• Evaluate the options
• Audit the results
• Include marketing software
• Client’s goals and objectives

You have to take into account your software and resources while calculating the price for your services.

How much does a digital marketing agency cost?

There are thousands of digital marketing agencies in India and even more are emerging as startups. Some are a decade old. The competition in the digital marketing industry in India is fierce, in terms of pricing their services and ranking on the SERPs.

A digital agency fee structure is made based on their skills, team, years of experience, locality, cost of software, and many more. On average, a digital marketing agency in India will cost around 25,000 INR, which is a starting price or a standard price. Average monthly digital marketing pricing packages will cost around 30,000-50,000. The more reputed or recognized an agency is, the higher its price. It can even go up to 1 lakhs a month for all the digital marketing services.

Must read: Digital Marketing Metrics

Most agencies will work with small business owners and startups, especially if the company itself is a startup.

Conclusion

You don’t want to charge too little and face loss for yourself or charge too high for the client and incur unnecessary costs. It could dent your reputation. Come up with ways to formulate your digital marketing pricing based on your daily or monthly charge. Test different ways, templates, packages and see what works best for both you and the client.

Digital marketing agency helps businesses grow, and it is a long-term investment. It is not to be taken lightly, because if something goes wrong, you could be stunting the business growth and hold responsibility for that. Which is something every digital marketer fears at some point in their life. Whether you are a freelancer or a professional, or an agency, knowing how to charge for digital marketing services is crucial.

Search engines are a big part of our lives today. They help us find what we are looking for instantly. Be it places, food, products, services, people, images, videos, companies, and more, we rely on search engines to find them in a matter of seconds. The evolution and the many advancements in the search engines has drastically changed the consumer’s behaviour as well, which has made a marketer’s job more complicated over the years and that is why people are learning digital marketing. 

Marketers need to keep their finger on the pulse. Marketers need to be aware of how people search for products and services will affect a website’s SEO. It is especially important if you have an eCommerce website or are working for one. Most people do local search if they are looking to buy a product or service. And it is not always limited to Google search. 

Also read: What are the Career Option in Digital Marketing?

Although most searches for general terms and purposes take place on Google, some also take place on retail websites like Amazon for product searches, YouTube, which is the second largest search engine after Google, there’s Yahoo and Bing too. Ever since the rise of retail websites and apps, they have posed a threat for Google, overtaking it for product searches. 

Most people search for products and services on their phones. Hence mobile optimisation is an important SEO strategy for every website. Google prioritises mobile-first indexing and ranks mobile-friendly sites higher than those that aren’t. People looking for products online on their phone will likely prefer sites that are fast, responsive and well-structured. It’s a part of digital marketing and if your business is in need of it, then we provide the best internet marketing services in Bangalore. 

How customers search for information

Keywords

Keywords are the starting point of any search process and optimisation process. Keywords are specific words or phrases that describe what the searcher is looking for or what they want information on. Keywords can hint at their search intent too, if they contain 3 or more words. 

If you wanted to find a new hangout place in your city, you’d search for it by using the keywords best cafes near me or places to hangout in Bangalore. These keywords help you look for what you want. 

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Similarly, if you are looking for running shoes, you would be using the keywords like running shoes for women or running shoes for beginners or running shoes for heel pain. Product keywords are specific, long-tailed and sometimes local. 

Reviews 

When it comes to searching for product information, people look for it in the reviews. Reviews give useful information about a particular product. Suppose you’re looking to buy a new phone, say Samsung galaxy. You would be looking for samsung galaxy reviews before making a purchase. You want to know how the mobile performs, quality of the camera, RAM, features, look, etc. Reviewing platforms like mouth shut, product hunt, etc can be useful tools for product searching. 

Voice search

Voice search is growing fast and by 2021, about 4 to 5 billion people are expected to use voice search. Voice search is more convenient, specific, accurate and longer than typed search. Let’s look at voice search stats.

• 4 of 10 millennials use voice search to browse a product before buying it
• 18% increment in online shopping using voice assistant can be expected by 2020

Popular voice search assistants like Google and Alexa help users find information quickly. Just speak into the voice search engine and it will present you a list of relevant results. If you want your content or website to show up for voice search, then you need to optimise it for the same. 

Also read: Voice search optimization – How to optimise content in 2021

Image search

Image search is quickly becoming more defined, more popular, and more accurate. It’s quite useful in product searches and will soon influence eCommerce sites. People can now simply scan products around them and find similar ones. You can try right now. Just open Google lens and scan any object around you. Click the search button and it will show you results of products that look similar to the one you just scanned.

Image search will make it much easier to find desired products, and it’s gaining momentum even though it is still in its infancy. You can also find information on the object you scanned. Just scan a bisleri water bottle and it will present a short information on it. It will even show nearby locations where you can get it. 

Steps in searching for products/services

Research – It all starts with research, before purchasing anything. Consumers look for detailed descriptions on products they want to purchase. At this stage, they are looking for different types of brands, best brands, products that offer a suitable solution to their problems, products that have the best quality and prices. 

Let’s take running shoes for example. 

A consumer looking to buy a new pair of running shoes as the ones they have are causing heel pain, will look for something that will solve the problem. They could be using the searching engines, more likely Google or YouTube to find out what is causing them heel pain. This is the research stage. 

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They may read blog posts on their query or watch a video. After collecting some relevant information, they make a decision to buy a new pair of shoes, or buy inserts that help with the pain, or heel cushions, and so on. At this stage, they are still relying on search engines to find useful information. 

Comparison – In the next stage comes the comparison. Here, the consumer will look for different types of products to see which one will provide the most comfort. After deciding on a product, they move to comparing brands. Here, reviews play a crucial role in helping them purchase the final product. They can make or break a company. 

Customers will naturally veer towards products that have more positive reviews than others. Relevant and useful content about the product can also help them. At this point, they have moved on to retail search engines like Amazon to find the product. 

Decision – It takes multiple search engines to find the right products and information to help purchase the right one. That and the right keywords. 

How many searches on Google are local

About 46% of Google searches are local. And more than 50% of “near me” searches result in a visit to the physical store. Local searches are important because they are the ones that convert more than any other searches. People using local search are usually looking to buy a product or services within the same day of the search. 

Local SEO stats

• “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
•  As many as 46% of all Google searches are local. (source – gogulf)
• Over 50% of ‘near me’ searches result in a physical store visit. (Source – mediapost)
• 70% of consumers will go to a physical store if they find search result information relevant to their search results. 
• 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source – hubspot marketing statistics)
• By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source – forrester)
• Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
• 4 in 5 consumers use search engines to find local information. (Source: Think with Google) 
• 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)

How do you find what people are searching for on Google?

There are plenty of tools to find what people are searching for on Google. Most of them are free. You can create high-quality, SEO Content with the results the tools show and drive more traffic to your site. SEO content should be about what people are searching for on Google and other search engines, not what you want to write. And the content should have about 2-3% of relevant keywords. 

Must read: The Future of Digital Marketing

If you’re out of ideas to write on, there are some of best tools for high quality content ideas – 

• Buzzsumo
• Ask the public
• Bloomberry from Buzzsumo
• Google Trends
• People also ask on Google’s SERPs
• Google Keyword planner

Google Trends

When it comes to reviewing the performance of the SEO strategy of an organization, it is an incredibly valuable method. This will not only allow users to see what topics and queries have been common in searches, but will also provide access to information that you can specify in the filters showing how many specific searches are done over a certain period of time.

How to use Google trends

Just go to Google trends website and type any keywords or topic you wish to research on. Select your country and hit the search button. It will show you a graph of interest over time. Here you can filter out time, categories and web search so you can get a more specified result. 

If you scroll down, you will show a list of related topics and queries with useful data. 

Conclusion

Search engines are always changing. They constantly update algorithms and given that, it also influences how people search for products and services. Image search and voice search could change the game and take over type search soon. For eCommerce sites, image search optimisation could be a big deal. Voice search optimisation too could play a big part in SEO of eCommerce and local businesses. If your business needs SEO services, then Webi7 is the best digital marketing agency in Bangalore providing the SEO services for your business.