The war between Digital Marketing and Traditional Marketing continues as companies fight to establish the superior among the two while others try hard to bridge the gap and maintain a balance between Traditional Marketing practices and Digital Marketing techniques. With online publishing almost completely overtaking offline news and magazine publications, the question arises whether the global audience has really gone wholly digital and whether Television and Print Media have indeed gone obsolete as marketing mediums. This article clearly allows you to identify Traditionally and Digital Marketing practices and discusses the benefits and disadvantages of each.
Traditional Marketing:
Travel back in time to the days when laptops and smartphones didn’t exist. The only way in which consumers would become aware of products and services was through
Television,
Newspapers, and
the radio.
Of course,
Flyers,
Posters, and
Billboards along with
Promotional Events Nearby
contributed to ensuring that we were sufficiently Marketed to. Print Media played a major role in getting the word out by way of flashy ads on half the pages of magazines. Thus
Television,
Radio, and
Print Media
were the three main channels for Brand Promotion. Although Traditional Marketing means appear outdated, the fact remains that Television and Radio are still sought-after and are strong mediums for Marketing. In fact, Television is very much digital with on-demand streaming and subscription-based packages available for TV viewing at your convenience. Print Media has also not completely vanished from the face of the Earth and shouldn’t for good reason. Another important thing to note here is that Digital Billboards have replaced the traditional stagnant ones and every one of us is constantly bombarded with flashy ads as we drive past on highways and on busy streets. So, it seems that Traditional Marketing has slightly changed its face by going digital although the essence remains the same.
Pros:
Traditional Marketing is like the progenitor of Digital Marketing and acts as its foundation. Digital Marketing tactics are largely based on Traditional Marketing methods.
Traditional Marketing is unconcerned about customer targeting and is kind of a one-size-fits-all marketing strategy wherein promotions are put up for all to see in places highly viewable by all.
Traditional Marketing feels very real compared to staring at ads online. The highest form of traditional marketing involves promotional events and stores where products and services are marketed face-to-face and customers get a real-world feel rather than just virtual insights.
Traditional Marketing focuses mainly on catering to the local market. It establishes a brand’s presence as a strong local contender.
Cons:
Traditional Marketing is limited when compared to the immense opportunities for engagement offered by Digital Marketing. It doesn’t allow direct communication with customers and has little room for establishing trust among target customers. Through Traditional Marketing, you can only keep your products and services before customers and hope for conversions since there are fewer ways of engagement.
Traditional Marketing campaigns by way of television ads, billboard ads, and radio broadcasts are expensive and not feasible for SMEs seeking to minimize marketing budget and maximize conversions. Besides, Traditional Marketing campaigns are short-lived and cannot be sustained for long periods of time without incurring heavy costs.
There is no way of accurately measuring if your campaigns have yielded results since measuring ROI in Traditional Marketing is difficult. You can analyze and assume but you cannot accurately measure the success of your Traditional Marketing campaigns. But here we can note that since television has gone digital there are methods of measuring outreach although the effect is not the same as Digital Marketing Analytics tools.
Digital Marketing: Digital Marketing is brand promotions and ads online on:
Websites,
Social Media Platforms, and
Mobile Phone Apps
meticulously placed so as to be viewable by a company’s target audience and result in maximum sales and conversions. Digital Marketing is the brand-new marketing sphere that has brought the world closer for companies to target audiences from different countries. The Internet is its main channel and the major marketing techniques in Digital Marketing are:
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Email Marketing
Content Marketing
Pay Per Click Ads
Pros:
Among the seemingly endless advantages of Digital Marketing, the most important is the ability to take your brand global right from where your company is based. You can easily create Digital Marketing campaigns that target customers across different countries on specific platforms.
Directly interact with your target customers in an engaging, conversational tone thus eliminating a sleazy marketing approach and building trust with your consumer base.
Posting online will get your brand instant recognition and fame, especially if you have something mind-blowing to offer. Your chance of becoming insanely viral on the web is also high.
Cons:
Digital Marketing leaves your brand’s reputation vulnerable to opinions, perceptions, and comparisons online which you must regularly keep in check and regulate in order to maintain a positive image. Since users have complete freedom to post whatever they like about brands online, there is a high possibility that your competitors or individuals with malicious intent may try to tarnish your brand image, requiring your Digital Marketing team to assume the role of the Internet vigilante.
Digital Marketing requires skill and expertise. You will need to set up a dedicated team of professionals to attend to the minutest aspect of your Digital Marketing campaigns. This involves hiring skilled employees at high pay scales.
Digital Marketing is never constant since the Internet is always changing with search engines regularly modifying their algorithms and new trends cropping up in the blink of an eye. To keep up with the pace, your company needs to regularly educate itself about how best to stay in tune with these changes.
In every way, Digital Marketing seems to be the clear winner, but Traditional Marketing has a lot to teach us. At the heart of both lies customer service which must be the top priority for all companies. That said, we cannot deny that the world has become increasingly digital, and traditional practices alone will not result in the global outreach expected. Although the prevalence of Print Media has significantly reduced in Marketing, companies cannot completely ignore traditional marketing instead must intensify their Digital marketing strategies while ensuring that they do not stay behind in Traditional Marketing.
There is no use of a website for a business, that’s nowhere found on Search Engine like Google, Yahoo, Bing. SEO is the Brain that gets you found by People, increase your brand and authority.
Organic Traffic; the ultimate goal for any Online Business is a sure-shot way to be found and purchased from on the web. The point of attracting leads to your online presence through Advertising and Content Marketing is to eventually obtain a consistent, uninterrupted flow of organic traffic. Since the competition among businesses online is very intense, when a potential customer or website visitor finds your business, chances are he will see it along with other businesses that offer the exact same product or service that you do. Although there is no ultimate method to attract organic traffic in large numbers, Search Engine Optimization is a major driver that’s crucial to enhancing a Business or Website’s presence on the Internet.
The biggest nightmare for any company striving to get increased outreach on the web is to see negligible or 0 organic traffic at the end of each day. Going from being invisible to a popular business/website online requires effort and strategy on your part. Organic Traffic is definitely not an overnight accomplishment and needs a good deal of time and attention. That said, getting a good flow of organic traffic fast is a very real need for E-commerce companies and Internet services which is why having an effective plan-of-action right from the time you build your web presence should be your utmost priority.
5 Steps to Rank any Website on Search Engines:
Search Engine Optimization ( SEO) is the process of making your website ranking higher on Search Engines in Google, Bing, Yahoo, etc. SEO never a quick fix, it always takes time to rank, as you’re doing SEO, your competitors are doing SEO and Search Engines like Google keeps on Changing their Algorithms. SEO is a continuous process. 40% to 90% of leads come from Search engines like Google. 93% of all the search queries start with a search engine, more than 75% is a search on Google. Top 4 positions (above the fold) gets the max. a number of clicks.
SEO mainly divided into 5 Steps:
Keyword Research
Competitive analysis
Technical SEO
On-Page SEO
Off-Page SEO
Keyword Research: is a method of finding the best suitable queries searched by your target audience based on the user intent, search volume, keyword competition, and length of the query, etc. All ways are easier to rank longer tail keywords (keyword phrases having 4 words or more). Here the best tools are – Google keyword planner, Keywordtool.io, Uber suggest, etc.
After selecting the Keywords, it’s time to do a competitive analysis to determine, how long it takes to rank the website. Here we do it using third-party tools like – Moz, ahrefs, semrush, etc
Technical SEO: is all about making your website load faster (improve page speed), Clean code both front end and back end (W3 total validations), website architecture, Integrating webmasters, and Analytics. Adding Sitemaps, making your website mobile-friendly, optimize the images (visuals), website security (SSL), etc.
On-Page SEO: is the technique of using the keywords (which we want to rank on the website) within the website. Like using keywords in Meta Title, Description, URL structure, within the content, heading tags, Alt text for images and internal links, breadcrumbs, Rich Snippets. Search engines give higher value to a website having unique content and lengthy content ( 1700 words minimum)
Off-Page SEO: 70% of SEO is off-page, how well is your website famous, or how many backlinks that point towards your website. The search engine loves to see both the quality and diversity of backlinks coming to your website. There are hundreds of ways to get backlinks, like guest blogging, Web 2.0, Document sharing, video sharing, business listing, Press releases, social bookmarking, etc. Off-page is a continuous process – keep getting high-quality relevant backlinks. ( make sure those links will get indexed ).
Don’t use Keyword-rich domain names, for example: if a search is about “buy shoes online” Then buying a domain buyshoesonline.com ( or other TLD’s ). Using some aspect of a keyword is fine, but exact match keywords are not recommended as you may be penalized by EMD update.
Preferred to use Top-Level Domain extension. There are about 1500 TLD, The most famous of them is .com, .net, .org which are highly recommended. ( TLD has very little or no value in ranking your website on Google )
Make your website Canonical. It’s nothing but redirecting your website to the dominant version of the main URL. Forex: if your search in the address bar “learndigital.co” it automatically redirects to www.learndigital.co
Make sure your website has an XML sitemap– A sitemap is a file that contains all the links or URLs of a particular website it helps search engine is crawl quickly and more intelligently and see how pages are interconnected.
Schematic Mark-ups: When you want your listing to be shown in a different way in Google, like image snippets, review snippets, event snippets, do Schematic mark-ups which help to get better Clicks and improve your CTR. Now search engines will understand more about your website.
Using Robots.txt, Blocking certain pages of your websites from search engines like confidential pages, private pages, etc., users can also use a meta tag: link rel =” no index, no follow”
Make your website mobiles friendly by building a custom mobile page or make your website responsive (ie automatically the website adjusts based on the device). As more than 60% of the traffic comes from mobiles and Google gives priority to mobile-friendly websites. Make your website navigation structure clean ( UI/ UX).
Page Speed Analysis: Make sure your websites load as fast as possible ( less than 5 sec optimal) anything more than that people will bounce. Make sure your website is hosted on a fast server with good ram and bandwidth, optimize images – don’t directly use HD images having big file size. Keep the image size as small as possible, use photo editing tools like Canva or Photoshop. Decrease the CSS and JS files as it increases the loading and uses a good caching plugin and CDN. Tools to check loading time: GTmetrix, tools.pingdom.com, Google speed insights.
Integrate with Google Search Console (previously Google Webmasters) and Bing Webmasters. When Google crawls your web page, it’s going to give a complete report on how is your website performing on Search engines. Crawling errors, Country targeting, Canonicalization. Submitting sitemap etc, Search Analytics – for what keywords or queries your ranking in which position of SERP (Search Engine Result Page). You will also get any warning if your website is penalized by any of their algorithms.
Coming to On-Page SEO: Use your Primary Keyword in your Title Tag, Keep the title tag between 60 to 70 Characters, Begin with your keyword and end with your domain name. Don’t do keyword Stuffing; Try to write magnetic headlines. This will be shown on Google and other Search Engines.
URL Structure – keep your website URL’s Short, keep hyphens as best separators, you can use some aspect of the keyword (max. 4 to 5 words ). Don’t use special characters, better use of keywords than numbers. The URL should signify the product or the service which we are offering.
Meta Description tag: when you search a query on Google, the listing will have 3 components, page title, page URL & page description. A description is a 3 line snippet that shows in the SERP, where it’s all about telling what that particular page is all about in 300 characters. Make your content very appealing and interesting, mainly use your primary and secondary keywords, so it increases your CTR.
Heading Tags should be used on every single page of the website. There are 6 heading tags, From H1 to H6, the only difference between them is the font size, H1 is the biggest and h6 is the smallest. On every page, there should be a min. 3 heading tags. H1 should be used only once and use your primary targeted keyword. H2 and H3 use synonyms. Make sure your heading tags are not more than 60 characters.
Content is King in SEO, Make sure your content is of high quality, Make your content actionable, Google likes the website that is content-rich, try to write lengthy content, of 1000 words, Try to use the primary keyword in the first page of the paragraph. Maintain a keyword density of 2%, and having your website content 80% unique.
Internal Link building, is one of the best on-page techniques, try to interlink pages, so that the page rank( link juice ) will pass throughout the website. Don’t use too many exact match keywords as anchor text. Try to link common words also. So writing blog articles consistently and link to your main pages to rank faster.
Google or other search engines like to see outbound links also. Where the backlinks are coming from and going to, make sure to give backlinks to authoritative domains. But don’t give too many, as it may lead to increase bounce rate & decrease customer engagement.
Alt Text for Images, Giving an extra description about the images, Where search engines can’t understand what that image is about, give alt text, help search engines understand what that image is. It also helps in ranking on Google images.
AMP – Accelerated mobile pages are for making your websites load faster on mobile devices, it is done by AMP as it removes all the unnecessary CSS and JS files and makes the website load very fast. The major disadvantage is it that it will increase the bounce rate, as sidebar links will be removes in mobiles. AMP is recommended for Blogs.
Off-page SEO is all about getting more backlinks to your website, these links act a vote or recommendation to your website, but these links are not treated all equal, some links will be of high quality and some of low. Now if you want to rank your website in 2018, Make sure you are getting high-quality authority contextual do-follow backlinks to your website. Search engines are deeply interested in the quality and the number of backlinks that are pointing towards your website. There are so many off Page Techniques to get backlinks.
Don’t do any Black Hat SEO, like keyword stuffing, hidden text, content spamming, Blackhat SEO is never recommended as a long-term strategy. Bust still in 2018 BlackHat SEO Works
Best Strategies for Increasing Organic Traffic:
Social Media Marketing: Social Media is the ultimate way to massive global outreach in the present day. Story-telling through Social Media has outdone sleazy sales and marketing. People online want to see and hear real brand stories, and of practical examples of how a product or service can be of use to them. Social Media Marketing is also a way of showing who you really are, where you’re located, and of the tools and methods by which you provide customer service. Through Social Media Marketing, you are free to market your content, and wares in a social-friendly way through story-telling and your followers will actively follow and spread the world. Here are the best Social Media strategies to instantly make your online presence available to potential customers and visitors online:
Picking the Best Suited Social Media Platforms for you: Social Media Platforms are many and varied. But each platform has its own unique way of audience engagement. Find out the best platform through which you can realize the goals of your organization with regards to customer outreach. For instance; Instagram is a platform where you can share high-quality photographs. So if you sell photography ready products that users can view and get a better insight into its appearance, then Instagram is a worthy platform. Or if you run a salon, you can share photos of your studio or videos of the services you provide in action to attract customers.
How to Share: Each platform has a unique way of sharing to keep your followers interested without spamming their feed. If your Business is on LinkedIn, you can share interesting articles or useful resources to help job seekers/fellow entrepreneurs access vital information for advancing in their own career or business. Having a complete profile with accurate contact information and being professional is the best way to have an effective presence on LinkedIn. Only share posts that are engaging, relevant, and informative. Spamming puts your followers of so you need to control the frequency of your posts. Follow the current Social Media trends and use appropriate hashtags to make your profile reachable to the target audience. Use premium business tools to monitor your outreach and learn how well your campaigns are doing. Modify your Social Shares accordingly.
Content Optimization: Optimizing your online content for Search Engines is the foundation for driving healthy organic traffic. While creating content, maintain a healthy balance between search engine optimization, and creating human-readable, engaging content. The idea is to incorporate SEO strategies while writing content fit for online users.
The Power of Long-Tail Keywords: Keywords are everything when optimizing for search engines. In the insanely competitive world of keyword optimization, the use of long-tail keywords is your safest bet in upping your search rankings. Long-Tail Keywords are a long-term investment that will reap huge organic traffic in the future. Long-Tail Keyword targeting is the hottest SEO strategy currently for the simplest reason being that users rarely search a single word or phrase when they’re looking for something specific. The biggest advantage of using long-tail keywords is that you’ll rank for that keyword as well as for slight variations of the keyword resulting in doubled organic traffic. Find high-volume long-tail keywords to use in your optimization strategy. Long-tail keywords are easy to integrate into your content but their placement shouldn’t appear forced.
Quality wins over Quantity: Search Engines want your content to be significant if it contains too many keywords and isn’t high quality and precise. Use simple language to clearly express your point across. After all, real human users will consume your content rather than search engines. It’s useless if you churn out a million blog posts for the sake of SEO if your articles don’t serve a purpose and don’t link to related pages. Quality Content is your ultimate weapon to receive organic traffic because quality content attracts users more than any strategy or tricks. Never compromise on quality and you will eventually see good results.
Your website must be updated regularly if you expect an exponential increase in organic traffic over time. Whenever you get more information, add to your site. Check if links work and whether all the products and services are updated.
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Just a few years ago, advanced Digital Marketing strategies/tactics/tools could be explained in just a single page’s worth of content, but this fact is no longer true. Digital Marketing Professionals, finding and grabbing the latest Digital Marketing skills is essential if they expect to hold their jobs or to advance to the next stage in their careers. However, the demand for Digital Marketers is outdoing the number of aspirants which is great for employees. Digital Marketing aspirants can rejoice because now is the time to grab your opportunity for obtaining the newest and hottest skills in Digital Marketing.test
Customer Engagement is every Business’s top priority and every pore of Digital Marketing is steeped in providing exceptional customer service not just to buyers, but to every single user who actively engages with a Business’s online presence. Digital Marketers have no choice but to be skilled in the latest technologies and platforms and with undue attention, it is possible to never miss a new development in this ever-changing Industry. The amount of money going into Digital Marketing is unimaginable, driving innovation at a rapid pace. Recruiters are no longer hiring textbook marketers with fancy degrees and are instead interested in skilled employees with an eye for innovation. The latest Digital Marketing skills cannot just be read off of a few blog posts. You need assisted learning by way of live sessions from a suitable Digital Marketing Training program to master each skill and to add it successfully on your resume. Without further ado, have a look at the hottest Digital Marketing skills that you can acquire through Digital Marketing Training:
Competitive Research:
Digital Marketing has gone beyond simple optimization to know your competitors. The latest competitive research platforms like SEMRush let you analyze your competitors’ marketing strategy including the keywords they target and rank for, the kind of ads they run, and the customer engagement strategy they employ that works for them. Competitive Research is vital to present-day Digital Marketing and companies are looking for employees skilled in research tactics. There are platforms that let you measure your audience growth against that of your competitors’ over a specific time. Tools like Share of Interaction (SOI) graphs are the newest in Digital Marketing that you can master via Digital Marketing Training. Candidates who can present competitive analysis reports are deemed valuable in the present climate and are most sought-after by employers.
Social Media Management:
With the explosion of Social Media platforms, companies need to be on several different platforms to target specific customer bases. As such, it’s a daunting task to manage shares and posts on each platform in accordance with the latest trends as well as interacting with followers. Social Media Management tools and platforms let you monitor your Social Media activity on several different platforms at once thus enabling convenient Social Media engagement. You can learn to use Social Media Management platforms through Digital Media Training and get hired as a Social Media Management expert at top corporations.
Data Visualisation:
Data Sets are complex and difficult to manage for Businesses trying to keep themselves running. Data obtained from Digital Marketing Research and Analysis involve in-depth reports of customer behavior that companies need to sort through and utilize to put marketing campaigns into motion. Visualization tools that take complex data and statistics and convert them into visuals that clearly define them are among the hottest skills in Digital Marketing. Story-telling using datasets is another vital skill in this regard. You can learn the art of Data Visualisation from Digital Marketing Training and obtain data interpreting jobs in Digital Marketing companies.
Video Marketing:
Videos are everywhere and they’re a strong medium for customer engagement right now. Videos used in Digital Marketing are made for Virtual Reality, are live-streamed, or shot as 360-degree videos. But mostly, bite-sized social videos are the ones that go viral and are used in most Digital Marketing campaigns. Expert video editing skills for the purpose of Digital Marketing are a hot skill that you can learn from Digital Marketing Training. You will get insight into the power of videos and graphics in Content Marketing along with the tools to measure their performance.
Marketing Automation:
Digital Marketing no longer requires you to spend hours researching, analyzing, and sharing posts at specific times. Most tools are automated requiring you to just rig them to work according to your requirements. Companies don’t sit all day waiting for website visitors to pop up and then individually check where they’re coming from. If Automation tools are used in the right way, they automatically collect and collate data for review. Advanced use of Marketing Automation tools is a valuable skill you can acquire through Digital Marketing Training that will automatically get you noticed by employers.
Machine Learning:
AI/Machine Learning is set to be the next biggest thing that will change the face of Digital Marketing for good. Machine Learning is intensely technical requiring a strong skill-set that can be acquired from Digital Marketing Training. Machine Learning, when combined with Digital Marketing data, results in improved automation to enable campaigns to perform on their own. The research data obtained from Digital Marketing Analytics is huge and unmanageable manually and machine learning will be of huge help if it reaches its highest potential. Machine Learning as a skillset is a gold mine for companies and anyone hired based on it can expect obscene salary packages for the simple reason that machine learning is set to tremendously expand ROI for Businesses in the coming years.
Digital Marketing is an evolving field with new technologies emerging every other day. There is no ultimate level but there sure is the latest and the most modern skills that you can add to your list of Digital Marketing skills acquired. Enroll yourself in Digital Marketing Training now to enjoy its benefits. Not only will your training stand out in your job application, hopefully, but you can also utilize your skills to one day build a million-dollar business online.
