Well, let us understand what google ads are, Google Ads was launched on 23rd October 2000, they were previously known as Google AdWords after July 24th, 2018, Google AdWords became Google Ads. It is an advertising service by the world’s best search engine and platform developed by Google to help businesses advertise worldwide effectively. Businesses around us look for a good google AdWords profile and those having Google Adwords skill.
Google ads help businesses reach their online target markets via the Google search engine and its online display networks. When a business wants to promote its offering online, Google Ads is a must as you can reach over 90% of internet users.
How search engine works
Now, let us understand how the google search engine works, Google places the ads on search engine result pages when a user searches for a solution with keywords or key phrases that match the product or service.
Fortunately, manual experts are required to conduct research on keywords that people usually search for on the google search engine. Yes search engine is a boon.
Now, businesses use the relevant keywords and phrases that serve their promotion purpose and pay for the number of clicks that an ad gets, which is called a pay-per-click (PPC ).
Most businesses prefer to run Google Ads experts to help them advertise effectively. If you want to become a Google Ads expert, it is critical to analyze & understand how search engine ads work versus the business requirement.
But not every company has the in-house experts or knowledge with them and experience needed to run effective advertising campaigns with Google Ads. So, what would they do, they need an expert to manage our ads.
Fine, now working as a Google Ads Specialist is a great option or some experts help manage search engine – google ad campaigns. Let us take a look at the super simple & best tips that work for you & what’s involved in it.
1 – How Google Ads works & google ads specialists do.
Google Ads is focused on keywords, which means that how people are searching for the keywords in the google search engine result page. Now comes the auction, the advertiser’s research & prepare a list of keywords to target that is relevant to their business offerings.
As well, The Google ads specialists then bid on these keywords, basing each bid on how much they are willing to pay for a Google to click on their ad. This bid, combined with a Quality Score assigned by Google algorithm, based on the quality of your proposed ad, determines which Google ads appear on the SERP.
What is CPC?
When a google ( search engine ) user clicks the ads, the advertiser pays a certain cost to google that is the cost per click, or CPC.
Most beginners have this question in their mind, what if no one clicks the PPC ad on Google?
Well, let me answer it, The money will not be deducted from your account if no one clicks on your PPC ads which are the next to impossible reason as there are many bots, learners, searchers, competitors who click on your ads. Remember, the budget is allocated for a particular day only.
So, it will spend only the amount set by you as a budget on a particular day. So the unused money remains in your account and your ad can be extended till your account gets exhausted.
But, it will never add the remaining budget of the present day to the next day’s budget. You will have to add it manually if you want to spend more money on a specific day.
2 – How much do Google ads experts earn?
Source says – The average salary for a Google Ads Specialist in India is ₹4,50,000, which is pretty big compared to other professions.
The specialist with experience in Google Ads has a greater demand in Google companies like Amazon, Flipkart, Myntra, and non-e-commerce companies like Accenture, Cognizant, Genpact, etc. Digital marketing agencies hire experienced google ads experts to handle client campaigns.
Salary will get varied depending on the following factors:
- Communication skills
- Working experience with global markets or clients
- Google Ads certified
- Previous salary package
- And the company the person worked previously
In general, the salary will be a 20% to 50% hike based on the negotiation skills of the candidate ( google ads professional ) and the skill that he owns. Most of the digital marketing agencies pay you a good salary between 18k to 36k is the candidate and generate good ROI for every campaign.
AdWords specialist salary in India, There are plenty of jobs that provide salary per hour. In India, the junior-level experts make around a salary of 25,000 per month.
3 – How do I become a paid Google ads expert & How do I get a Google Ads certification?
Well, all you need to do is find the best digital marketing training institute near you Learn Digital Academy Bangalore, who can give the best practical exposure along with real-time projects, let us understand what else is required to become a google ads specialist & get well paid.
Here are a few pointers, let me explain the most efficient way to learn Google Ads.
- Absorb how Google Ads work
- Practically create experiment campaigns
- Apply your knowledge to the real client projects
- Understand campaign optimization
- Get assistance to choose your google Ads certifications
- Prepare & get Google Ads Certified for the Google Ads exam
- Stay updated with Google Ads changes
- Renew your certification the next year
- Create great content about Google Ads
- Gather customer reviews & create portfolios
Undoubtedly, Learn Digital Academy provides Career driven Courses for Professionals who have trained more than 20,000+ Digital Marketers in India & across the globe as well, and their goal is to make India Digitally Independent.
Moreover, Providing practical exposure help students to learn from their mistakes at the initial level, because marketing is all about trial & error and which makes them understand the framework of the industry expects before getting into the job of Google AdWords specialist.
Here students can test their skills and help them to identify their SWOT and can work more in detail with optimization techniques of Google Ads.
4: What does a Google Ads Specialist do?
A Google Ads professional is a person, who has the skillset to organize & optimize an ad on SERP ( Search engine result page ) here we refer to the Google search engine, with expertise in the use and understanding of Google Ads user interface.
A specialist is more inclined to strategize and handle digital marketing campaigns for their clients who want their business to be marketed on the internet for creating brand awareness or leads or any kind of its kind.
Indeed, the Google ads professional plans out the best strategies suitable for the business, creates & triggers campaigns, optimizes them, and creates reports and updates on the performance of key metrics.
They also write content for the ads like headlines & descriptions in marketing style to get a click & maximum impression by the google users & they assess if the current strategy needs a change.
The Google specialist manages profiles on Google Ads and looks over the performance of the campaigns, tracking the clicks of keyword bids, return on ads spent, and other performance metrics to optimize the ads better.
They provide ideas for a successful return of investment (ROI) & forecast on money to be spent on upcoming month targets. As a Google Adwords specialist, you will know everything about the platform and its performance.
Google ads are never tough easy or hard to learn, but implementing them into the client’s projects & taking out positive results is a challenge, that is on which part or where the role of a google ads specialist gets important, they enable your ad to structure for success of your campaign.
Thus, we can say that the primary role of a Google ads specialist is working within the Google ads interface.
5 – Where do google ads experts find work?
As discussed earlier, A Google Ads Expert is a person with technical expertise in search engine marketing who plans, monitors, sets up, and manages ad campaigns in Google Ads. They are wholly devoted to guiding people to advertise their business on the google search engine.
Google ads specialist for Digital Marketing Agencies.
Google ads specialist can start their Digital marketing agency & work with the client projects in getting good brand reach & leads. In most of the agencies, google Adwords specialists are beginners to middle-level positions experts. The majority of specialists report to an account manager, who is in charge of designing strategy and managing the client.
Most businesses choose to work closely with an agency to manage their Google Ads campaigns. Agencies are generally more expensive than employing a full-time employee, and they can draw on their portfolio & prior ad experience with other clients to improve the performance of campaigns.
As a Freelancer.
Everyone wants to earn extra money or wanna be free & make money, hence people opt for freelancing. The work performed by a freelance Google Ads Professional is generally similar to what is expected from a Digital Marketing agency. The big differences are that the client works directly with the freelancer managing the ad campaigns.
Freelancers can make a business go positive or negative in terms of conversions. It can be beneficial because of the direct line of contact, but it can be tricky if the freelancer works & manages multiple projects or clients and can’t deliver the work on time, & takes on extra work. A freelancer might be an expert in a particular industry or type of client as they manage a smaller portfolio of accounts.
In-house specialists.
In most countries, larger organizations have in-house google ads experts or a team which is an added advantage. They are likely to sit within the analyst, creative & marketing team, and they will have a deeper understanding of the company, the services that they offer, products that they sell, feedback from the support team & the objectives along with other marketing initiatives.
Suggested Article: Ultimate Guide to Digital Marketing Career
Incorporating the google ads specialist in-house can lead to better outcomes than outsourcing the work to a freelancer or an agency. The big challenge is investing in HR, Most smaller and medium companies won’t have the budget to employ someone dedicated to managing Google Ads.
6 – How long does it take to become a Google ad professional?
This is a tricky question, it depends on an individual’s level of research, understanding, study, involvement, tools, techniques, and hands-on practical experience. It may depend on certain factors, firstly, you should have an idea about marketing & business along with using Google Ads.
A Google ads specialist becomes an expert when he possesses the following attributes, google ads start with;
- keyword research
- Goals selections
- Type of campaigns
- Ad structure – Campaign groups & ad copy
- Converting Landing pages
- Bidding strategies
- Campaign adjustment & optimizations
- Budgets
- Creativity
- The audience, last but not least tracking the ads and a lot more factors to determine the experts, it is really hard to conclude the period. Google Ads do constantly & rigorous changes, so one needs to keep yourself updated & stay on top of the competition.
Google ads specialist – Youtube
Earn the google ads certification from the well-known institute, gain experience attempt & clear the google ads certifications, You will need to have a score of 80% or above on the certification assessment.
Every Google certification is important, there are no worries if you don’t pass or clear an assessment, you can revise the topics again from the institute or read some good blogs or vlogs, then you can retake it 1 day later.
There will be a timer that will start to count down when you begin the assessment, once you clear the assessment you can apply for google ads specialist profile.
7 – What are google partners? Is it important for a google ads specialist
Digital Marketing Agencies who manage ad accounts for their clients can join the Google Partner program. People trust you most when you have this credential. The program is designed to help support Internet Marketing agencies, similarly, there are different benefits, depending on the level you reach.
There are levels of accomplishments in Google partner, Apart from the basic membership level, The digital marketing agency can become a ‘badged’ Google Partner or a Premier Partner.
It is not a mandate to hold a batch for a google Adwords specialist if your looking for a job, but in the case of freelancing or agency, it is required, but not mandatory again. You can learn more about the levels of the google partner program on Google Ads Help.
8 – Google ads specialist job description
Google ads specialist is one of the popular job profiles for digital marketing professionals, this ad platform is developed by Google, which is very useful for any advertising industry who is willing to market & advertise their product, different kinds of services provided.
Related Article: How People Search for Products Online
Understanding the google ads platform –
Firstly, a good Google Ads expert needs to have a good understanding of how Google Ads works and how can one implement it onto their business and marketing efforts.
Evaluate the performance of all current Google Ads campaigns
A Google Ads professional will be able to review the Google ads performance in the existing marketing plan. This is possible by monitoring various parameters such as impressions, clicks, conversion, conversion rate & click-through rates.
Analyze the Google Ads campaign & its Targeting
Targeting is very crucial in Google ads, as it requires the buyer persona & competitor analysis skill & data to interpret. A google ads specialist sees that the right information reaches the right user who might be a prospective customer, at the right time.
Reading the Location, demographics, keywords searched, ads preview, device-based targeting, and more. Remarketing target audiences is one of the important components to increase the conversion rate by 3%.
Google ads specialist – best Digital Marketing Course in Bangalore
Optimize the strategy with existing campaigns
Google ads do give some recommendations to optimize better for the current campaign which helps in improving the performance. The suggestions or Recommendations that google gives might not be accurate for all kinds of businesses.
It also recommends the page look at your account’s performance history, the goals along with your campaign settings, and trends. If you have enough experience in running the campaign you can optimize the bidding & campaign manually.
By optimizing the existing campaigns, a Google Ads specialist will tackle & achieve the best results in every possible campaign. This includes adjusting the bidding, location, landing page, targeting, keywords, and more.
Create & Launch New Campaigns
A Google Ads specialist also creates new campaigns with a single goal as per the business requirement, with the aim of maximizing results and minimizing the cost. They would create new ad campaigns with multiple ad groups & ads for best results.
Provide ideas, recommendations, suggestions & ideas
An expert also shares recommendations from the current metrics & as per his experience in this domain. Which includes the performance of ads with components like landing pages, and overall website performance. This helps businesses to get conversions from website traffic.
Analyze & share reports
Analyzing the campaign & sharing the right performance reports, which could be daily, weekly, 15 days once, or even monthly, is an essential task performed by a Google ads specialist. This will help certain clients and senior management match results.
9 – List of Google ads certifications
To become an expert or a specialist in Google ads, it is helpful to have certifications in more than one Google Ads training. It guides & gets some real examples scenarios quizzes to complete along with it, it also tests your technical knowledge.
Throughout your career in Digital Marketing, you would be creating multiple campaigns with multiple goals & types. Finishing all the suggested Google Ads certifications will make you get the concept clear.
Now, choose the Google Ads certifications in each area of Google Ads and here we go;
- Google Ads Search Certification – Checks the basics & verifies that you know how to build a search campaign as a Google ads specialist and optimize campaigns.
- Google Shopping Ads Certification – Checks the eCommerce understanding & also verifies that you know how to set up Google ads with Google Merchant Center and how to optimize shopping campaigns.
- Google Display Ads Certification – Checks the creativity level with understanding & verifies that you know how display ads work in google network & its partner network, it assesses how to use them in a campaign.
- Google Ads Measurement Certification – Check your knowledge on how to measure & optimize campaigns using Google’s reporting tools.
- Google Ads Video Certification – Checks your video creative ideas with promotions that can be done using video campaigns, helps to know how to drive results from video campaigns.
- Google Ads Apps Certification – Check how your ideas run around in promoting an app, & how to use app campaigns to establish the marketing strategy along with achieving different marketing objectives.
10 – Building a strong google AdWords specialist resume
Writing a google ads Specialist resume is not that hard to create, if you have some good portfolio to talk about, It’s easy to find a google ads Specialist than running a Google ad. But, It’s harder to find an expert who has a good record in running successful campaigns & getting a good ROI.
Top 7 sections for your Google ads Specialist resume:
Resume Header
Your Work Experience
Your Skills ( Add technical skills )
Google & other Certifications
Education Qualification
Goals & Achievements
Projects & portfolio
Conclusion
There are virtually thousands of businesses wanting or trying to get their business online & improve sales. If you are focused on building a career as a google ads specialist then this is the right time to start, as of now most businesses purely depend on digital marketing.
Let us gather the knowledge practically & communicate more value, experience, credibility, positive portfolios, and social presence.
As I said before one of the best ways to become a google ads specialist is through the google Ad certification–it’s an instant form of increasing your resume weightage & credibility.
It will help you in getting more clients and stand ahead in Google Ads companies. As a google ads specialist, It will also give you all the potential skills that you need to run your Ads campaigns.
I am concluding by saying that, becoming a google ads specialist is not that tough, however, it isn’t for everyone.
Learn & update your skills practically, focus more on supporting tools, techniques, take up google recommendations & certification, optimization is the art of Google ads as a google ads specialist.
Find the best Google AdWords learning center – visit learn digital academy website
