Before we go in-depth on Website development know what a Website is?

Website Design step by step tutorial about how to build your website using your own domain names, hosting and WordPress & its components. A Website is a group of pages called Web pages with related content which are identified by a common name called Domain and published on a web server or web host.

Website Design step by step – If you want to improve your business and are planning to have a website then you’re in the right place to know about web design. In this blog, you will clearly understand how to design a website design step by step.

Before going further let’s try to understand Web Design.

Website Design step by step, Believe it or not, knowing how to make a website from scratch is one of the more essential skills you should master as a small business owner in this day and age.

1. If you recognize a way to create your own website, you may save plenty of cash on web developers and designers.
2. This will additionally enable you to follow the market trends and place new things on your website without having a programmer’s facilitation.
3. You will effectively keep prior to your competition as a result, whereas they need their needs stalled by the necessity to consult developers, you may be able to build most things yourself (within reason, of course).

With that being aforesaid, the foremost necessary piece of the puzzle here is that you simply will learn the way to {create} a WordPress website and then create one thing awful for your business or project all on your own.

Website Design step by step, If you’d wish to find a WordPress website, here’s the full methodology step-by-step:

1. Sign up for web hosting (we counsel Bluehost).
2. Pick a domain|a site} name for your website.
3. Install the free WordPress software system.
4. Choose a WordPress theme.
5. Create your initial page.
6. Install a number of essential plugins.
7. Don’t forget to promote.

When you’re able to sign in for a web hosting account, make certain you employ one of the Bluehost links on this page. Looking at them can end in 2 things:

(1) they’re affiliate links, which implies that we have a tendency to receive a tiny low commission if you get through them, and
(2) it’ll unlock a reduced worth with a free domain for you. You won’t get this discount if you visit the Bluehost website in the other method.

How to create a WordPress website – bird’s eye read

Here’s the set-up for what we’re planning to do in successive steps.

The necessary thing to note is that it’s all DIY-able (if that’s a word) we’re minimising the prices where attainable

• Why select WordPress as your website platform
• How to decide a reputation for your website, obtain a site & hosting
• Get accustomed to the WordPress UI
• Pick a subject matter/style for your website
• Get plugins to increase your website’s abilities
• Create basic pages
• Consider beginning a blog
• Adjust your website navigation

Step 1: Select WordPress as your website platform

Truth be told, there are several website platforms that you just will use once building a new site – Content Management Systems (CMS) are what they’re sometimes referred to as.

You can also learn WordPress designing by joining our digital marketing course.

The idea of a CMS is to offer you some easy-to-use tools so you’re able to edit your site’s content with no knowledge of coding. For the foremost half – from the user’s purpose of reading – those CMS look very similar to the acquainted interfaces at Facebook or Google Docs. You primarily produce new pages or documents, and so have them revealed online.

WordPress is employed on quite 43.3% of all websites (data says). Again, that’s all websites!

Or, to mention it otherwise, roughly every third website that you just visit is made on WordPress.

Here are the key details regarding WordPress:

• it’s open supply
• it’s free
• it’s the last word DIY answer for website building and online stores
• it’s additional versatile – will run any kind of website
• it’s fast, optimised, and secure
• it’s SEO-ready
• it makes promotion on social media easier

Now, one necessary distinction: the “WordPress” that we’re talking about here is “WordPress, the software system.” you’ll realise it if you head to WordPress.org.

There’s conjointly the opposite flavour of WordPress – “WordPress, the business service,” that you’ll realise if you move to WordPress.com. though, let’s simply keep in mind that what we wish is at WordPress.org, since it’s an additional versatile and cheaper-to-use version of the platform. this may all become clear within the next steps.

Action note. At this time, there’s no unjust task that you simply ought to do. Step one is simply regarding obtaining yourself aware of the tool that you’re getting to use to create your website within the next steps.

Step 2: Choose a name for your website, buy a domain & hosting (Website Design step by step)

When learning the way to build a website, selecting a reputation is perhaps the foremost fun facet of the total method.

After all, you have got complete freedom here. you’ll be able to choose virtually any name you would like for your website.

However! There is still some stuff you have to be compelled to perceive to line yourself up for achievement later down the road.

First off, there are nearly two billion (!) websites online (at the time of writing). This means, that staying original will be quite difficult.

It’s an extremely sensible plan to construct your website’s name (and so your domain name) around either the name of your organisation (the most evident approach) or a phrase that’s related to the niche you’re in, but with some more words for better brand-ability.

• In short, a good domain name ought to be:
• brandable – distinctive sounding, like nothing else that’s out there within the market
• easy to memorise
• short – those also are easier to memorise
• easy to sort and arduous to combine up – you don’t need individuals to be curious about the way to spell your site’s name
• including niche-related keywords – for example, if you are doing something with a pizza pie, it’d be cool to possess “pizza” somewhere within the name of the site; it works constantly in non-pizza industries moreover. 

Here’s a fast tool you’ll be able to use to search out if the name you’re interested in is available:

If you have got no plan for that domain you wish to urge, then go straight to our no. one generator – Domain Wheel and see how it will assist you.

Start by inputting a seed keyword that defines your website well.

Domain Wheel can return with some suggestions. you’ll slender it down from there to seek out your excellent name.

The next step, once you recognize that name you wish, is to register it and additionally get a hosting package in one go. Let’s watch out of that next:

a) Purchasing your domain name and hosting.

Note. whereas things like buying a hosting package could sound intimidating ab initio, there’s terribly nothing to worry concerning. the strategy we’re presenting here is simplified and doesn’t want you to do any technical heavy lifting.

There are tens if not several utterly totally different corporations which are able to register a greenhorn name for you. Then, there are also countless companies which are able to sell you a hosting package.

But let’s not complicate things for ourselves and instead get everything from one company – and in one go.

We’re progressing to use Bluehost. Here’s why:

• Bluehost is also an honest internet host that’s optimised for WordPress and might certify that your site operates with no hiccups
• it’s one altogether the few corporations prompt on the official WordPress.org site
• it’s a low price 
• it’s easy to use and beginner-friendly
• you get a website name at no price

Here’s what’s on the brink of happening now:

1. We’re progressing to attend Bluehost and judge if a hosting got wind of our site.
2. We’re progressing to register a custom name with Bluehost to boot (that is also a free domain name).
3. We’re progressing to tell Bluehost to place in and tack a clean version of WordPress on our new hosting setup.
4. We’ll embark on a 100% operational WordPress website!

Let’s begin – this could be the thanks to building a website:

First, click here to travel to Bluehost. Then Click “Choose Plan” on the page

In most cases, if you’re launching a replacement website, the foremost cheap got wind of – called Basic – goes to be enough.

In the next step, Mention the domain name that you’ve determined to urge for your site:

Next, Give your personal data:

Before continuing, it’s better to cross-check and assert the parameters of the hosting setup that you’ve updated. this may be found within the section labelled  package information:

Note; you’ll get all-time low worth if you buy your hosting package for a minimum of twelve months.

At this stage, you’ll be able to click on “SUBMIT” and finalise your purchase.

b) Know Bluehost to install WordPress for you

Since you’ve signed up to Bluehost and have your hosting setup able to go, the sole component that’s missing is WordPress.

While you’ll technically install WordPress manually, why would you if you may get others to try to do it for you, and for free? Here’s how:

As presently as you completed the sign-up method with Bluehost, you must have received an associate email from the Bluehost crew with some details on a way to log into your client profile and start functioning on your website.

Once you’re logged in, Bluehost can show you an easy-to-use wizard that takes you through the method of putting WordPress on your hosting setup.

Alternatively, you’ll conjointly install WordPress by attending to the My web sites section and clicking on the Create Site button:

All that Bluehost desires so as to install WordPress for you is the name of your new website and therefore the username/password that you simply need to use once managing WordPress. Once you’ve completed the wizard, your website is put in and prepared to go!

Step 3: Understand more about the WordPress UI

You can log in to your WordPress user panel if you visit 

www.YOURDOMAIN.com/wp-admin/

This is how it looks:

Use the access credentials that you’ve created on Bluehost within the previous step (the “WordPress install screenshot” above).

After work in with success, you’ll see the most WordPress interface altogether its glory:

1. Welcome message – some of the foremost vital area units of the admin panel are listed as fast shortcuts links – these are typically your shortcuts to the way to build a website.
2. the present standing of your website and what’s occurring with it.
3. Posts – go here to make blog posts.
4. Media – upload/manage pictures and alternative media files here.
5. Pages – go here to make sub-pages.
6. Comments – This can be wherever you’ll be able to moderate comments.
7. appearance – modification of your site’s style here and/or customise however bound things are displayed on this design.
8. Plugins – install new plugins here.
9. Users – manage user accounts which will access the admin panel of the website.
10. Settings – the most settings.

At this stage, it’s smart to require care of some basic getting-started WordPress settings that may improve your expertise more down the road.

1. a) Set permalinks

Permalinks define however the individual web page addresses – aka URLs – are structured inside your website.

The most optimised structure is to own the page’s title within the universal resource locator. As an example, your “about” page (more thereon page later on) ought to be accessible underneath one thing as easy as YOURSITE.com/about. Setting the permalinks properly can permit you to attain that.

To set your permalinks, visit Setting- Permalinks from the most sidebar in your WP dashboard.

Once there, choose this setting:

1. b) creating your website public

I guess you wish Google to be able to notice and index your website. To make certain that’s the case, go to setting Reading, and ensure that the box labelled  “Discourage search engines …” is unchecked.

1. c) Set your web site title and tagline

Go to setting General and name the website Title and Tagline fields to what you have got decided.

Your web site title and tagline can seem in different places throughout the website. Some WordPress themes show those on the homepage and within the SEO description – that Google uses once listing your website on the results pages.

Also read:  How to Create a Profitable Ecommerce Website

The tagline is non-mandatory – you’ll be able to leave it blank if you don’t have one for the website. However, it’s continually a part of the web design method, therefore it’s nice to return with your appropriate one.

.d) Disable and permit the Comments

Whether or not you would like to just accept comments on your website is up to you.

On the one hand, letting readers leave their opinions and queries below your articles/pages is nice for building a community around the website. But, on the opposite hand, you’ll even have your hands busy managing spam and ensuring that there’s no troll. It’s typically higher to depart the contact page because it is the primary channel of communication.

Whether you’ll find yourself permitting or disabling comments, it is done in Setting- Discussion.

1. e) Deactivate pingbacks and trackbacks

I don’t apprehend why this setting is even still in WordPress. It’s principally a leftover from back in the day once pingbacks and trackbacks were an issue.

Though, if you wish to be told the way to create a website during this day and age, you’ll merely deactivate them by deselecting the following setting in Settings → Discussion.

1. f) Set your time zone

Setting your time zone properly can create business new pages and posts additional predictable.

Generally, you would like to line the time zone to either wherever you’re at or wherever your audience is at. Whichever makes a lot of sense.

You can set the time zone in Settings → General.

With the essential settings out of the method, we are able to get to the fun stuff:

Step 4: Select a theme/design for your website

The great factor concerning WordPress is that it works with interchangeable designs – referred to as themes.

This means, that you’ll modify the manner of your WordPress website appearance with only one click.

 

For example, this is often what a WordPress website appearance by default, right once the installation:

With simply one or two of clicks, and with a well-liked free theme known as Hestia, as an example, we are able to get onto to appear like this:

1. a) choose a theme that you simply like

As I discussed, WordPress themes are out-of-the-box design packages that outline the method of your website’s appearance. you’ll install them quickly so modify them in the future if you would like to.

Your website design ought to be elite, supporting the aim of your site – merchandising high-quality products, marking your online presence as a blogger, transitioning your business online, putting in place a straightforward website, associate eCommerce store or eCommerce website, or for email marketing.

The crucial detail here is that themes don’t modify the contents of your website however only alter the presentation.

There’s a large abundance of WordPress themes out there. simply try the official directory at WordPress.org, there are many themes there.

Even though there is a myriad of paid themes out there, for many users, free themes are an excellent choice, to begin with. The shocking issue regarding a number of the simplest free

the theme is what number of spectacular options they convey to the table while not posing for something in return.

In this blog on Website Design step by step, We can try this, as a result, the theme you decide on these days doesn’t get to be your final decision. you’ll be able to invariably return to that afterwards and alter it in a very matter of minutes.

Therefore, we’re getting to choose a secure bet and use one of the foremost common free themes within the market these days to demonstrate how WordPress themes work. That theme is the same as Hestia.

Note. whereas we’ll use Hestia because the example within the following section, it’s not the only free theme that you just will use. Here’s a set of theme roundups for multiple functions, ranging from business websites to blogs, travel, food, personal sites, and more. you’ll be able to use any of these themes. The procedure is the same.

b) Install your theme

If the theme you’ve chosen is out there within the official directory at WordPress.org then the only factor you would like in order to put in it’s the theme’s name. Yep. That’s it.

Here’s how theme installation is done:

Then Go to the Appearance-Themes, from your WordPress dashboard then click on “Add New.”

From there, input the name of the theme that you just wish to install, like so:

Website Design step by step, You will get to see the display on the list below the search field. simply click on the Install button below your required theme:

After a second, the theme is going to be installed. to totally change it on your website, click on the “Activate” button which will seem in situ of the “Install” button.

Hestia is every one of those themes that give some glorious onboarding for brand new users. to examine what the theme has future you, click on the button from the welcome prompt.

You’ll see your main Hestia panel, from which you can learn about the theme and extend its out-of-the-box features with some extras and integrations. Let’s do that now.

First, click on the “Recommended Actions” link to see what’s accessible.

Out of the alternatives projected there, let’s go together with only “Orbit Fox Companion” for now and click on the “Install and activate” button.

Note. Orbit Fox Companion could be a plugin. We’ll bring up WordPress plugins a lot later during this guide to building a website.

Orbit Fox is a nice addition to Hestia because it delivers some cool options to upgrade your site’s appearance. For example, you get some helpful new modules for the homepage, a template directory that may be useful once building your sub-pages (such as “about ” or “contact”), and custom menu icons.

At this stage, your new theme is active on your website. you’ll see it in action just by reaching YOURDOMAIN.com.

Though, what you’re seeing there’s off from the theme’s potential. Right now, we’ll watch out by adapting the design, menus, and alternative parts to create the website look specifically as you wish it. Here’s how:

1. c) customise the theme

While the out-of-the-box look of your theme can be already quite nice, you must still do some basic customizations to create it to suit your wants hand-in-glove. In the beginning, it appears to involve a learning curve, however, it’s really intuitive, particularly over time.

To begin, go to Appearance then Customise You’ll see the WordPress Customizer interface.

From there, you’ll be able to fine-tune a load of things. We’ll begin with the homepage since it’s the foremost representative.

Setting up your homepage.

Do the following:

1. In the sidebar, head to “Homepage Settings.”
2. Select the option, “A static page” below your homepage display setting.
3. Click on “Add New,” to make a brand new page to act as your homepage.
4. Input the name for the page – “HOME” appears like a good plan – and click on “Add.”

1. This will replace the default listing of your site’s most recent objects with a complete custom home page. Without fail you will see some cool objects on your new user-friendly home page. And these look good on both devices. For Beginners, On the page let’s change the headline. It’s also a good idea to mention the name of your business and anything else that suits your complete website. To make any changes to the page, Next to the headline click on the pencil icon.
2. When you do, therefore, a customization panel can seem on the left.

1. Through it, you can:
   • change the background image – create one thing associated with your business
   • change the title
   • change the text below the title – you’ll be able to take away this fully if you wish to
   • change the button text – sometimes resulting in your product or most important pages (more on it in a minute)

   Underneath that, you get to regulate any of the opposite accessible homepage blocks. It works equally to the mechanisms offered by popular website builders (like Wix, Squarespace, or Weebly). By default, you get all of those (see this list by progressing to “Frontpage Sections” from the Customizer sidebar):

1. The options section may be a great spot to clarify what your company should provide or what the aim of the website is – that “purpose” is maybe the no. one issue to stay in mind as you find out how to create a website.
2. The regarding section could be an excellent spot to speak regarding your story.

• The Team section you’ll be able to use if additional individuals add your business and you’d wish to highlight them.

• The Ribbon is another place wherever you’ll be able to mention your primary call to action.
• The Testimonials section is amazing once you need to showcase what your previous customers had to mention regarding your business.
• The Contact section is wherever you’ll show your contact info and let individuals knowledge to best reach you.

There are some additional sections accessible. It’s best to flick through those and choose those that add up to use for your business and in your specific state of affairs.

When you’re done adjusting the homepage, Don’t forget to click on the “Publish” button which is on the top.

Adjusting the typography.

The next step to try and do would be to require care of your site’s typography – the fonts used throughout the website.

You can do this in Appearance- Settings → Typography from the WordPress Customizer sidebar. There, you’ll be ready to decide on a font and see it on your website instantly.

Colours.

Out of the box, your new theme goes to use a few primary colours that outline its default colour scheme. you’ll be able to modify that setting within the WordPress Customizer. simply click on colours within the main sidebar.

The Accent Colour is typically the colour used for buttons, links, and everything else that’s meant to square out from the remainder of the site’s style.

After doing the on top, your website can begin feeling like it’s really yours. you may have created all the required tune-ups and customizations to form it to match together with your whole.

Note. There are square measures and more settings within the WordPress Customizer to experiment with. Most of them are square measures designed to extend the user expertise of your website. as an example, you can:

• pick the default layout in line with your website desires – whether or not you wish the sidebar to air the left, right, or nowhere,
• how you wish the diary listing to be displayed,
• whether you wish for a main background image for the whole website,
• the shape of the buttons, and much additional.

Step 5: Get plugins to increase your website’s performance

In different words, they extend the quality and practicality of your website by adding some much-needed options. Basically, as you’re working out the way to build a website on your own, plugins are, however you’ll be able to get some nice options while not knowing any coding.

Website Design step by step

Here are the plugins you must take into account obtaining – better of all, they’re all free:

• Yoast SEO – helps {you build|you create} search engine optimisation tweaks and make your website additional accessible to the search engines generally.
• Google Analytics for WordPress – this one integrates your website with the foremost common traffic analysis resolution on the web.
• Wordfence Security – improves the safety of your WordPress website.
• UpdraftPlus – will automatically back up your website.
• Optimise – optimise your pictures.
• WPForms – allows you to add interactive contact forms to your website, that your visitors will use to succeed in you directly – far better than displaying your email in plain text on your website.
• Also, look around this list of the foremost common WordPress plugins of all time. you may notice one thing: attention-grabbing there further.

Installing plugins is easy. If it’s a free plugin that we’re managing, then all you would like is the plugin’s name.

Go to your WordPress dashboard to Plugins → Add New. From there, input the name of the plugin that you simply need into the search field, so click on “Install” and “Activate.”

Step 6: Create basic pages

There are a few pages that all websites should have, regardless of their purpose or goal.

Before that first know how to even create a page in the first place:

To do that, Just go to your WordPress Dashboard-Pages-Add New you will get the below screen:

1. Make a Place for the headline of the page.
2. The body section – The important content of the page. The interface is extremely like MS Word. You get all the fundamental text information options (like bold, italics, positioning text to left/right/centre, making lists, etc.).
3. you’ll add pictures by clicking this button.
4. Switch between the Text and Visual editors. Use the previous as long as you’re a minimum of mistily aware of HTML code.
5. The Publish section. This is often wherever the main Publish button is.
6. Discussion. Decide whether or not or not you would like to permit comments. The “trackbacks and pingbacks” setting you’ll leave ungoverned.
7. Featured image. Most WordPress themes take that featured image and show it somewhere in an exceedingly distinguished spot aboard your page.

When you’re done writing the page’s content, click on “Publish.”

Now, with the how-to out of the method, here are the pages you must think about creating:

About – I’ve mentioned this one or two times recently since it’s an extremely very important one. Your regarding page is wherever you get to inform the story of what your website is and why individuals should pay attention. This one page is essentially a must-have for everybody who needs to find out a way to create a website.

Contact – this is often wherever you’ll show some contact information together with a pleasant contact form, through which individuals will reach you directly (you will get such a kind via the aforesaid WPForms plugin).

Privacy Policy – This page has become a massively necessary part of today’s website. 

Portfolio – an area for you to showcase your past work.

Store – an important thing if you wish to sell something from your eCommerce website. to create this work, you furthermore may like a preferred WooCommerce plugin – the most effective e-commerce answer for WordPress.

FAQs – if the scope of your new website needs some further info for potential users.

Once you’re finished with those, you’ll additionally inspect this list of some valuable pages worth having on your website. you’ll treat it as a beginner’s guide to the must-have website parts.

Step 7: think about starting a blog (Website Design step by step)

A blog (as well as promoting through content – aka “content marketing” in general) is among the foremost effective ways in which to market not solely your website but additionally any product that you simply may need to sell through that website.

And it’s not simply me saying this; there’s information proving that blogs are a superior tool for promoting online, with 55% of marketers expressing that blogging is their prime inward promoting priority.

Website Design step by step

Also read:

Running a blog may be an easy idea. What you are doing is publish articles associated with the topic of your website and do it frequently.

From a technical point of view, WordPress has a blogging tool built straight away. Actually, you can start blogging on the WordPress platform. 

To Post a new blog, you just need to go to Posts-Add New in your WordPress dashboard.

The process itself to create a new blog post works more are less the same as creating a new page. The editing and options are mostly the same as the page creation. Below screenshot for your reference.   

The difference is that you can assign your posts to tags and categories. 

Below is what a new blog post looks like.

After you’ve worked on a blog post, click on “Publish.”

To make your posts merely accessible, you need to designate one on each of your pages to operate the foremost blog listing for the posts.

• To do it, first, go to Pages- Add New and build a blank page and name it “BLOG” and simply create things clear.
• After that go to settings- Reading, and choose your newly created blog page as the “Posts page” like so:

At this stage, you’ll be able to navigate to its new page and see all of your recent blog posts there. If you’re reaching to create plenty of content for your blog, think about an SSL certificate, in order that your readers feel safe whereas browsing through it.

Of course, the powerful half concerning beginning a blog is writing blog posts frequently and creating them engaging for individuals to browse.

Step 8: modify your website navigation

With all of your key pages online (and maybe your web blog started as well), it’s currently the perfect moment to regulate your site’s navigation and create it overall easier to consume for the guests.

We’ll specialise in 2 parts here:

a) Menus

Menus are the first part through which a visitor navigates your site. so they’re crucial when deciding a way to create a website.

Depending on your theme, you may have a few choices to decide on relating to menu settings. Here’s what you’ll be able to sometimes do (on Hestia’s example):

Create a Mean First go to Appearance → Menus in your WordPress dashboard.

You’ll see the below screenshot for your reference:

On the left, you will see all the pages you can choose to add to a menu and on the right, you can also see the menu structure and mean settings. 

Let’s begin selecting the main important pages and add them to the menu. First, select About Contact and other pages you consider to be important for your website and add them to the menu.

You can drag and drop the menu items to reorder them in the menu setting.

When you’re done, choose the menu located at the bottom. Usually, choosing the location named “Primary Menu” can lead to showing the menu within the prime section of the website. this is often most likely what you wish for your main menu. Click on “Save Menu” to save the settings.

Note. you’ll be able to produce further menus still. simply click on the “create a brand new menu” link that’s visible within the screenshot on top of it. This may show you a similar menu creation panel. every menu has to be displayed in a very completely different location. So, for this new one, you’ll be able to assign it as the “Footer Menu.”

Now you can see the menu in the place on your website. As below screenshot.

b) Widgets

Widgets are the oldest feature in WordPress. In simple words, a widget is a small block of content that can be placed in various places across the website.

The normal placement of widgets is the footer or sidebar of the website. To create widgets go to the Appearance widgets in your WordPress dashboard and you can see How widgets look on your website. 

To add any widget to a widget space, simply grab it from the left-hand aspect and drag and drop it onto your chosen widget space on the right.

After you’re through with your widgets and navigation, your website is essentially prepared for the world to see!

Responsive Web Design

Responsive web design (RWD) may be a web development approach that makes dynamic changes to the looks of a website.

depending on the screen size and orientation of the device getting used to looking at it. 

In responsive design, page components reshuffle as the viewport grows or shrinks

Website Design step by step – What are responsive pages ?

In this section of Website Design step by step, we will understand what is a responsive website. Responsive web design, conjointly known as RWD design, describes a contemporary web design approach that enables websites and pages to render (or display) on all devices and screen sizes by mechanically adapting to the screen, whether or not it is a desktop, laptop, tablet, or smartphone

• a responsive design approach? How do responsive websites work? Is responsive web design necessary?

Responsive design could be a graphic user interface (GUI) design approach accustomed to producing content that adjusts swimmingly to varied screen sizes.

Designers size components in relative units (%) and apply media queries, thus their designs will mechanically adapt to the browser space to confirm content consistency across devices. 

Responsive sites are designed to figure on any size screen and device, from the largest desktops to the tiniest smartphones.

Instead of making completely different|completely different} layouts to suit different sizes and resolutions, responsive sites check the dimensions of the device and change themselves mechanically to suit.

Related Article: 10 Ways Website Design can Enhance Your Business

Responsive design will assist you to solve a lot of issues for your website.

It will build your website mobile-friendly, improve the means it’s on devices with each massive and little screen, and increase the quantity of your time that guests pay on your website.

Website Design step by step – How to create a Responsive Website?

1. Set acceptable Responsive Breakpoints.
2. Start with a Fluid Grid.
3. Take touchscreens into thought.
4. Use Responsive pictures and Videos.
5. Define Typography.
6. Use a pre-designed theme or layout to save lots of time.
7. Test Responsiveness on Real Devices.

Google prefer responsive websites

Website Design step by step

Google has aforesaid that it ranks sites optimised for mobile higher in mobile searches. 

Google recommends responsive web design, which means your responsive designed website} can rank furthermore on mobile search as a site designed specifically for mobile.

Conclusion: Hope this Website Design step by step tutorial was really helpful, now it is your time to build a WordPress website for your business, Good web design helps guide your users’ eyes and tell them wherever you wish them to appear.

On your website, your design will draw attention to special offers, highlight calls to action, and facilitate users to establish buttons and clickable components. These things will facilitate drive users to require the actions you would like.

Introduction on Website Design: 

Basically Website is derived from two phrases known as web & site, in easy phrases website is a series of web pages and related content that is empathized by a common domain’s name and published on at least one internet.

A website can be created and maintained by individuality, groups & associations to serve various purposes, website helps your business local search marketing.

Website Design is an art

The layout of websites that are displayed on the internet is a machine of planning, conceptualizing & arranging the content material online. 

The website design was concentrated on styling websites for laptop & mobile browsers; but, since the halfway of -the 2010s, design for mobile and tablet browsers has become ever-increasingly necessary.

WordPress helps your web page design easier and makes your website attractive.

Website Design should be Responsive

Design a website where the audience should feel easy while browsing, it should be visually appealing, functional, and usable no matter what device the customer is accessing it from. 

A modern web design approach that allows websites and pages to render on all devices and screens. Responsive design will help you in ranking in search engines higher.

Mobile responsiveness is a must as people spend more than 6 hours on their mobile phones every day mainly for local search marketing services.

Having a website that is not mobile-friendly hurts you in several different ways! You lose visitors, a negative mobile user experience affects your websites in search engine ranking. 

It should be Easy to find for the visitors

Choose a domain name that should be easy to find in search engines as well as easy to pronounce for users. 

A decent domain name will build a positive and lasting impression. Choose the Domain names that are always relevant to your business. The Correct domain name will increase whole business/company recognition.

e-content marketing

Page speed for lower bounce rate

Page speed is one of the ranking factors from many years ago. It refers to the length of the time it takes to display all the contents of the specified page. It is very important to the users well faster paster pages avoid the bounce rate. 

In fact, if you have got two seconds delay in loading time during the transaction the potential customers will abandon their carts you will end with one customer less than you started with.

Use a clear Call to Action button

The call to action (CTA ) button is designed to lead the way for users to take the desired action on a website. It’s highly recommended across industries by specialists to stick to only one CTA per page.

If your conversion strategy requires a secondary CTA it’s important that you’re clear with their prioritization. 

.Elements that have to be considered for higher Call to action website creation 

• Button text.
• Button color
• Clear and Concise . 
• Placements for your call to action.
• Call to action size.

Research has indicated that organic Call to action buttons amplify conversion rates by 32.5%, while red buttons amplify rates by a whole 22% that’s a huge difference right there for your website.

Basically, if you want your call to action to be game-changing make sure to use actionable words in them like start, learn more, enroll for free, etc!! Every page on the website should convince the reader to do something.

For Small business Website Creation Should have Simple Navigation :-

        It is necessary that you clarify the navigation for visitors to your website. Even if you have a lot of content needed to map it out differently, simple navigation will give you a traffic spike almost immediately.

Below are the key  components of usability that you need to consider while creating the website .

• No more than 7 items in the website main menu(this does not include the drop down portions).
• Your navigation is the key component of overall website design.
• At the top of the page navigation should appear. It helps visitors to use your website.
• Can also add sidebar and footer navigation to your website. It allows visitors to find their way around, even on a longer page.

Navigation is the key component of the overall website design. So it makes it easier for the visitors who come to your website. As you read through this list of website improvements

In local business marketing Website design Should have Social media :-

         Each page on a website should include social media buttons so that visitors could be able to share the content easily for their caring ones.

      This includes adding social media share buttons like Facebook, LinkedIn, Pinterest, Twitter, quora to blog posts that way you can reach new people and widen your target audience.

There are 800 million monthly active users on Instagram,2.9 billion users on Facebook, and 100 million daily active users on Twitter. In consequence, it’s predominant for your website to offer social buttons to visitors. Make sure to have social media buttons while website creation.

Display a clear description of your business:-

       It’s Critical to know what your business does, and how specific your enterprise is for the site visitors in the order they don’t get a burden while they arrive at your website.

      Make sure your homepage and subsequent banners are visual representations of your product and services.

During website creation, the website should consist of a Primary, Secondary & footer menu! Primary should consist of pages like Home, About us, Products/services, blogs & contact us. 

In the same manner, the Secondary menu consists of links like Facebook, Instagram, etc. & the footer menu consists of t&c, privacy, policies, etc.

When you are planning the content on your website, always think from the customer’s point of view. Your website should be a solution for the customer’s problems/requirements.

Always give clear action on the website pages so that the people who visit your website will be able to know about your business and also implement the best content management system.

Use the high Qualtiy Photos on the website:

Basically, images will help the user experience and help to present important information related to the business, with the help of the images visitors will stay more on the website.

Images will help in engaging the visitors to stay on the website. There is a great chance of converting visitors to become customers while seeing the images on your website.

Here are the key components of images that are important for website creation 

• More views and clicks .
• Bringing your product or service to live.
• Ranks in search engine
• Inflame of social media.

More views and clicks

Humans are visual images that not only attract us but also spark emotions and draw us into the website. If a website has appealing images there is more chance of people will view and click through it.

Bringing your product or service to live

Content helps you in explaining your product and services but only images can relate to them. 

Images help visitors to make the first impression. It helps in generating opportunities for sales.

Adding images during website creation it helps ranking in search engine:-

Images help your website to rank in search engines like google, yahoo, Bing, etc. Give a genuine description of the image with proper keywords the content will show up for both web and image searches.

Inflame of social media:-

Social media is very important for all businesses these days and images have a lot of importance on your position. 

More people will interact with your business if you include images that create an emotional trigger for visitors. It helps in promoting your business and boosts your business in an SEO search.

Testimonial pages should be in websites

It is one of the most important parts of your site. If you have great clients that say good things about your services it’s amazing and should be seen. 

It takes the spotlight away from the seller and shines it on the customer. 

You  can use the home page to tout your company’s benefits; it means a whole lot more.

Testimonials can be used in many ways like landing pages; Even can share them in emails. It will make it simple for your target audience to access and read reviews from existing customers without having to search for them. 

When You show them live video testimony and customer testimonial pages they trust a lot and make your page should have a testimonials section.

Use plugins for the websites 

A plugin is a software tool consisting of a bunch of functions that help your word press websites to run smoothly. It may be a small or large business using the plugins as an addon to the word press.

In WordPress there are plenty of complimentary plugins available at the official WordPress site; should be more significant and considerate while selecting the plugin for your website.

Before installing the plugins in WordPress, think wisely if these are useful to my website. Does this plugin function on websites if not do not install the unwanted plugins where it will lower your website performance.

Here are a few advisable plugins for your website: Join chat plugins help connect your whats app official number.

Yoast SEO plugin WordPress helps rank your website on search engines along with Yoast even the Joomla SEO plugin helps you to rank.

Facebook chat plugin- live helps in connecting your Facebook page to your website it gives the path for targeted advertising of the official page a lot more plugins to go!!

Use white space

White space is also known as negative space and can be defined as a blank area on a webpage, an area lacking in content. This would include blank spaces between objects on a page.

A blank space is not always white. It can have color, and even exhibit gradients, patterns, or background objects. 

The area between the elements on a webpage element like images, icons, videos. It is used to balance elements on the page by creating a natural flow. 

There is a reason for having the right amount of whitespace on a web page. When used correctly, it has the potential to bring out the best in the design and layout, and by extension, benefit the website as a whole.

The way white space is used by each element with respect to others is just as important as the aesthetics of the elements themselves.

Simple Conclusion for website design:-

There are plenty of reasons for creating the website but building the right website using the right tools with the available resources makes the website contemporary. 

The resources & tools used for website creation should help for easy navigation, mobile-friendly accessibility, page loading speed.

Always pages should be attractive using high-quality images, adding testimonials will really help to generate traffic to your website. 

Here are the top 5 WordPress websites in all the sectors 

WordPress is the quality recognized and maximum widely used content material control machine for developing websites that makes web design easier.

It became based in 2003 and has observed millions of users and fans along the way, below are the few best websites in different sectors and also a few leading industries.

1.Realtor.com:-

Real Estate is a beautiful housing and land dealing sector  to gain attention from the customer’s therealtor.com  people have created done wonderful website design 

2. Ted Blog:-

These are nonprofit organizations. They are the world’s leading conferences. Celebrities have taken part in the ted talk’s people like  James Cameron, Bill Clinton, Pranav Mistry, Nivetha Thomas.

Here the conferences will be held for 18 mins and people share the message during this time even though it has free seo plugins ted website is constructed with WordPress web designing.

3. The sun

They are in the media platform one of the major companies globally users used globally thesun.co.uk website has been designed with the help of  WordPress.

The sun news covers plenty of categories that happen across the world like sports, entertainment, money, health, tech, travel, and a lot more. It’s been always with 100% organic traffic.

4. Blender 

It belongs to the education sector. A software tool for practicing it has high-quality accessories with high features like Modeling, Sculpting, Animating and rigging, video editing, scripting.

The blender people used WordPress for their website design it’s been a multi creativity www.blender.org. It made it easy for local mobile search.

5. The White house 

When it comes to the government sector white house.gov is a popular WordPress website owned and managed by the United States. It deals with information of administrations, priorities, briefing room, etc.

Learn Digital Academy is a leading Digital Marketing institute in Bangalore. We offer Digital Marketing Training in Bangalore, Chennai, Pune, Mumbai & Hyderabad in India.

A domain name is not just an address, but an identity and so much more. It serves as a great brand recogniser, and anchoring tool. Think of how you recall quirky named brands or interesting domain names, and even funny usernames on social media. A good domain name has exactly the same effect.

But today is a world of plenty. And you can find most of the decent domain names taken. How do you choose the right domain name that conveys your business and brand identity spot on? Experts offering premiere Digital Marketing Services in Hyderabad say that there are a few factors that they consider when they suggest effective domain names to their clients.

Don’t complicate the name

Users and visitors won’t say the domain name out aloud or type the URL in many cases, and they will probably visit it through a link. But if your domain name is long, and complicated the first thing you are conveying to the visitor is not mystery but unprocessability. This is centered around a concept called processing fluency which is essentially how fast your brain processes things at first glance.

The faster, the better. This can be done through easy relatable things, or you could get daring and try trigger processability through something else. Consider the domain beardo.com – it instantly invokes images of a beard and being weird in a positive way.

Don’t make it too long, too hard to remember or spelt differently even for numerological reasons. Domain names that don’t make the person go “oh that’s too much to remember” perform poorly even in business terms.

The rule is simple – be easy to find. Google will help your customers find you.

Choose the right domain extension

Being unique is good, but not when it comes to extensions. .com is still the most popular and relatable extension. If you are a geography specific brand or business you could use the country based extension like .in or .my.

But stay away from .pro or .cool or .gop (yes! It exists) as tempting as they sound.

Don’t make it too short

While a short domain name is desirable, don’t use abbreviations or shorten it too much. The key to it like everything else is balance. Choose a domain name that isn’t too long or too short. Look at countrymagazine.in against countrymag.in

Trademark Violations

The perfect domain name is unique. Piggybacking on popular brands might drive confused traffic, but if off-putting. You could also put your business at the risk of getting caught up in legal battles with changing laws on trademark infringements. It’s better to be safe than sorry. Also, should you consider expansion, chicwardrobe.in is a better option than zaraaaa.com.

Modify only if necessary

So you have found the perfect domain name for your business but it is already taken? It is nothing like your business or even non-functional but is just unavailable? There is no harm in trying to add a suffix or a prefix to modify it a bit or choose a different extension, professionals from the best Digital Marketing Agency in Hyderabad advise.

But this is only after you consider and consult everything else.

Use keywords wisely

Yes, keywords in your domain name can have the necessary effect in terms of relatability. But don’t get tangled in using too many keywords. Imagine bestproteintobuildmuscle.com against perfectprotein.com Sounds like spam and scam, doesn’t it? Avoid using keywords that are too generic -they no longer provide the same SEO advantage either.

It isn’t a name – It is a brand

A domain name is your company’s digital face. It is a shortened brand of speech. And how do you convey all that your brand stands for in one small URL?

Make sure your domain name conveys how your brand is unique, by being simple and quick to recall. Don’t use overtly long names and hyphens or punctuations. Keep it simple, short and sweet. References to pop culture, classics, nostalgia or everyday things is a wonderful idea.

Also read: Why Branding is Important in Digital Marketing

These tips will help you choose a good domain name for your website. A great domain name will help you set the tone for your business, and even help it grow and thrive.

Your URL is the first thing visitors will notice when they visit your website. It can make a lasting impression and remember that EMDs or exact match domains are no longer a necessity. So get creative, and help your visitors find you. Afterall, there is a lot in a name!

Is Google saying your landing page experience is below average? Cannot generate sales through ads? Read on to get some smart tips to optimize your landing page!

What are Landing Pages?

Landing pages, also known as lead capture pages, or destination pages, are single web pages that open when a visitor clicks a link in an email, or ads in Google, Bing, etc. A Landing page is created for marketing and advertising campaigns, and lead generation with a call to action button or link. (It is not to be confused with the homepage, which is the main page of a company).

There are two types of landing pages: References and Transactions

Reference: landing pages present clear, concise information on products or services, text messages, and images.

Transaction: pages include forms to be filled by the customers for getting information and to send emails.

What is the purpose of a landing page?

The main purpose of a landing page is to convert visitors to leads. It has forms that enable you to retrieve contact information from a customer in exchange for the desired offer.

A homepage has many links to other portals like the about us page, careers, contact us, etc where a customer may not be able to make a purchase. A landing page has fewer links focused completely on enabling a customer to make purchases. It contains ads and forms, whereas the homepage doesn’t.

How to optimize a landing page?

Here are the few tips to follow to improve your landing page experience:

1, Relevant content: Keep your content relevant and trending on the site because you don’t want the customers distracted from the main goal and leave the page.  Be clear and straight to the point. Make use of H1, H2, and H3 tags and be clear in what the heading says.

2.Keywords: Keywords are quite important in ads too, so make sure the page is packed with enough, relevant keywords in the heading, title, and content. Keywords can be of status above average, average, and below average. The first two status means that there is no problem with the landing page experience. If the keyword is of below-average status, then you need to consider making some changes. The keywords in your landing page should match with those in the ads for maximum optimization.

3.Loading speed: 53% of the customers are likely to ditch a landing page if it is taking longer than 3 seconds to load.

Adding large size images can slow down your page and what you can do about it is use tools like TinyPNG to compress an image without compromising on the resolution, and upload it on the landing page to help it load faster. If your landing page is having problems with loading time, you can determine the reasons for it using tools in Google PageSpeed Insights.  Another tool to help with speed is Pingdom speed test.

4. Make navigation easy for mobile use: Some landing pages formatted for desktop use may not be proper for mobile use.

Avoid pop-up ads that annoy customers on the landing page. It’s the biggest stinker! It distracts them from finding information about what they want and they will immediately abandon the page.

Make it easy to order a product on the mobile phone by organizing and designing the site accordingly.

 5. Transparency:

• Provide information about your company,
• What kind of products and services you offer,
• Detailed, accurate information on the product a customer is about to purchase,
• Give a clear call to action. Make “contact us” button visible,
• Provide a reasonable explanation when for requesting personal details about the customer,
• Prove that your company or the site is trustworthy and not spam. Establishing trust with your customers is crucial in converting to leads.
• Share a few positive reviews and testimonials from other customers.
• Make the terms and conditions section visible and clear or provide a link to it.

 6. Test it with a user perspective: You are advertising for the customers, not for Make it about the customers, always. Test the page before finalizing it for a user-friendly experience.

 7. Keep the content short: A lengthy form can overwhelm a customer and make them leave. So, keep whatever forms necessary for the landing page, error-free, short, and relevant. The customers should feel at ease navigating from search to ads, to a landing page, and your business. Provide an escape off the landing page in case a customer wants to exit the page, as Google tends to punish those sites that trap the customers without a way out.

Experiment with different fonts, style, length of the content, and size of the buttons to please the customers. Nothing beats an eye-candy content to make them stay on the page!

8. Call to action: The most inviting call to action buttons (provided that the content is designed well) are, “BUY NOW”, “SIGN UP FOR FREE”, etc. The call to action button is the most important feature on your landing page. It is what the landing is all about. Make sure this button is visible and easy to click on.

Sometimes the customer may be unsure of clicking the call to action button as they may want to know more about a product. In such cases, the “contact us” or “call us” button should be visible clearly. Any facts or claims about the product or shipping should be verified before mentioning it on the site.

9.Ending: After the purchase or whatever action has been made, the landing page should follow up with a thank you page to confirm the receipt. Emails can also accompany a thank you page as it helps the customers keep track of their purchase or sign-ups.

 Why are landing pages important?

Do you see your website converting to leads? Of Course not. Websites don’t have a singular goal of converting visitors to leads. They don’t provide a specific outlet to make a purchase. Having a landing page solves that problem as its only goal is lead conversion. It drives better traffic and gives you an insight into prospects’ demography. Sending too many emails, social media links or posts can throw off the leads. It is more effective to create a separate portal for all that by creating a landing page. The information collected from the landing page will tell you if the leads convert to sales, what kind of visitors are making a purchase and converting. This information will make it easier for the marketing team to communicate with the sales team. It’s not a rule to have just one landing page, in fact, having multiple landing pages gives more opportunities for lead conversion. So go ahead and take that step to move your business forward!

Are you looking for Digital marketing training program? Contact us through email at [email protected]. We are Best Institute for Digital marketing training in Bangalore.

 Websites are a collection of data that would be shown in webpages that are identified by a common domain name we searched for. The most commonly used websites nowadays are google.com, amazon.com, wikipedia.org and so on. Publicly accessible websites constitute a world wide web(www). Users can access websites devices such as desktop, smartphones,  laptops, and tablets. The application installed in these devices used to access websites are called a web browser.

Since we do all our searches, shopping, etc through mobile phones, it is important that the websites must be mobile-friendly. When we design a particular website we have to consider the mobile adaptiveness of that website. The users need sites to well in their smartphones, it should be easy to navigate and load fast also be able to use touch controls. The first thing we have to focus on the way the website looks because the users decide at the very first glance whether they want to stay in or leave the site based on the appearance of the site.

There are many other elements that a good website should possess. The website should be responsive. We can say this as the foundation for a mobile-friendly website.  Normally people who visit your site in a tablet or smartphone will see a miniaturized version of your desktop site. This causes some difficulties such as the whole content won’t be fit into the small screen also they’ve to scroll down along. That means people will just go somewhere else. A responsive site automatically displays your site properly on whatever device the visitor uses. The readable font is another integral part of the design elements.  This includes the fonts that are easy for mobile users to read and also should be very clear in appearance.  And use large font sizes.

Then proper text formatting makes the website user friendly. That is trying to keep your text short and clear, like headlines and bulleted lists. The headlines could convey content in your site, which gives some attractive and meaningful headlines. Then include bulleted points that may helpful to the users to understand the content. Because it’s not so easy to read a long-winded paragraph that makes visitors exit from the site. Optimized media display will be a good idea to make your site user friendly as well as mobile-friendly. Before you upload images, videos make sure that they look right on phones and tablets other than desktops.

The mobile-friendly websites are a little bit difficult to navigate because websites designed for desktops can be navigated with mouse click but there’s no mouse to navigate in smartphones. So we’ve to provide touch controls to navigate in smartphones and tablets. This reduces the distance between one point to another. Organize your mobile site so people can find what they need without having to type in the keyboard because it is just worst to type keypads provided in smartphones with tiny letters, random autocorrect, and all.

Make information people look for easier to find. Make your button sizes large enough to work on mobile. If the visitor has to deal with small buttons, it’s really hard to select the proper button. So to save your user from this problem is to provide bigger buttons. Allow an easier way to switch to a desktop view. Make sure you give them a way to do that according to their preferences. The best thing you can do is testing your site on your own smartphones to make sure that they work properly and your site’s mobile experience is good or bad. Even if today everything looks right may not look and work tomorrow as good as today. Because the world is changing day by day as smartphones too. So keep testing, working on, and think about your visitor’s priority.

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In a world with a growing population especially in countries like India where the youth population is going to dominate in the near future who at most prefers the digital world. And as of date, 3.5 billion people stream online which indicates the market it creates for any kind of business. It also becomes the best alternative to stay connected and to gain or sharpen knowledge in any aspect.

According, to the eCommerce foundation around 88% of consumers pre-check information through the internet before purchasing any service or product. This kind of buying behavior emphasizes on the importance of professional websites. Currently, in 2020 the business world and even the generation have largely moved into the digital age while within few more years the entire population is going to have access to the internet which also makes it the biggest platform for information, communication, sales, diversification, and growth of any kind of business.

Having a website is no more an option but has become a necessity to make sure that your product or service is in the front line and is in power with that of your competitors who have also exhibited their products or services in the digital world. A website will not only give you credibility but also give an impression of a larger and well-grown company. It not just gives better service to your existing customers but also creates awareness about your service or product in the marketplace which creates a room for prospective customers.

People often say ‘why do I need a website to sell my cakes?’

Answer:  Consumers will always Google’ Best cake shops near me’ and not having a website, you’d lose a significant amount of consumers. Your website serves as a base for those wanting to gain information on your product/service and also to purchase them.

 Let’s see 5 points on why is a website important?

 Marketing strategy – The internet has transformed how we build and promote business. There is access to far more resources and potential than ever before. The marketing of the website extends to every aspect of the digital marketing strategy.

(How digital marketing is improving buying power of customers)

Few of the online marketing strategies include :

• Content marketing – The importance of content marketing is significant, but your content needs a home and that home is your website. All your content and blog posts display the product information which prospective customer is in search of. Your website is the perfect place to house all the great content created by your business.
• SEARCH ENGINE OPTIMIZATION – SEO is a process of making your website more visible in search engines and creating traffic from people searching for your products or service, through the internet. Though much of the ranking comes from the technicality and content of your website and your site development strategy.
• SOCIAL MEDIA MARKETING – Every type of communication, piece of content, or information regarding the products or services that you put up on SMM will drive the customer back to the website as we are using the third party i.e. Social media sites to engage with customers.

For example; we tell students we are a digital marketing institute but if the students want to know more about the courses offered, they can learn more by following the link on the blog post.

• Email marketing – This is the most effective way of communicating to the customers by sending emails and for building a relationship with prospects, leads, and customers.

You can incorporate email marketing into any kind of market plan, without worrying about any additional costs. So your website does play an important role in order to send customers back to the website for converting the leads, but be sure to send it from your website’s email address as nothing is worse than a marketing email sent from a personal or public address as it looks unprofessional.

• Convenience to customers – The information available on the website plays a very important role in the success of companies because of the convenience it provides to consumers, which is an important factor in one’s growth. Hence, the ultimate goal of your website is to answer all the user questions with ease. This factor leads the company to be successful and achieve their end goals.

• Ease– Having a website makes it easy for people to find you and read about your company and purchase your products.

For example; if I had to know about digital marketing institutes, I would just Google and grab information instead of going from one academy to another.

If you make your products available for sale on your website, then consumers can even make purchases around the clock. By making it easy for consumers to browse and buy your products online, you’re making it as convenient as possible for leads to convert to customers. And the best part is – you don’t physically have to be there to reap the benefits of the sale. Your site gives the consumer what they need to know about the product, makes the sale, and collects their payment information online.

• 24/7 accessibility – a website provides access to the audience around the clock. Your website is working for you even while you’re asleep to bring you more customers. Luckily u don’t have to give up on your sleep to communicate 24/7. You can also improve your customer service by providing a Customer support system by creating a forum where users can clear any doubts or gain additional information.

• Affordable cost- It’s time to talk about money. Having a website is the most cost-effective marketing method and the best part about the website is that once you invest in it, it lasts you forever. The cost usually depends on the quality and the design you choose for your website. The more professional and unique the higher the cost. The other costs added to the website design is website hosting, which is inexpensive. Various web hosting companies are Blue Host, go Daddy, big rock, etc

For example; if you were to use blue hosting, which is a great company, you would probably be charged around 199/- per month, if you sign up for the basic plan.

• Sales: The chances of your website generating more than a handful of customers over the upcoming few years are guaranteed as a website makes it possible for anyone in the world to find you. Nearly 2 billion people made an online purchase in 2019. The more consumers you reach online, the more opportunities you have to make a sale. Having a website doesn’t automatically bring customers to your business. However, through search engine optimization of your website, you can improve your chances of bringing in more qualified leads who are more likely to make a purchase.

• Improve productivity: Less time is spent explaining the services to consumers as all the information is available on the website 24 hours a day, 7 days a week, and 365 days. Your website also acts as a data center for both you and your employees, customers, and prospects. It saves money and time by not having to print on paper catalogs or produce receipts. This way things work much faster.

 

Building Credibility:

 Let’s understand what credibility is first- Credibility means your business has to come across as trustworthy, safe, and knowledgeable.  Your website is often your customer’s first impression of your brand, hence in today’s digital marketplace, businesses without a website are considered less credible. Imagine a salesman coming up to you without credentials or ID card and shares information on any service, would you trust him? No, because it’s not the best first impression.

A website is a professional move in the eyes of a customer and by helping consumers get to know your business, you are working to establish trust, which is the first step in building long-lasting customer relationships. By building valuable and educational content on your website you can improve and encourage conversions.

How to Get Started with a Website for your Business:

 The importance of a website in business is clear and it’s vital that you have a professional website. Your website is the museum you build online. If the museum has no extravagant showpieces no one will pay a visit again. There are a few different ways to get a website, and it’s possible to even create one by yourself. There are multiple tools available to enhance your website and a variety of website building services that you can use in building your website. Drag and drop website building services like Square Space and Wix are easy to use and affordable. If you have some web design knowledge or you want to customize your website the way you like then you can also use WordPress, which is free to get started.

When you start creating your website for the first time it might seem confusing and overwhelming. In reality, creating a website is easy if you know what you’re doing.

But how do we start?

• Choose a domain name or URL- the first step to create a website is to determine what domain name you need for your website. This is an important step as all your content and business will be identified and linked by the domain name you choose.
• Registering domain name- after you have chosen a domain name, there is a variety of hosting services available that will give you a free domain name with your hosting account on registration.
• Choosing hosting service – hosting is the process to access your website and make it visible on the internet. A few of the hosting services are  Bluehost, GoDaddy, Hostgator. Make sure the hosting service offers good reliability and speed.
• WordPress- once you complete the above steps you’ll need to install software that will allow you to manage and build your website as you wish to. The software you need to download is WordPress, which is free and one of the most convenient, highly flexible, and customizable to create your blogs, websites for business.
• Build your website- there are tons of themes available on WordPress that can be used to customize your website based on the looks you prefer and suits your functionality. Once it’s ready you get to add content to your website.

A good website must include:

• Unique and knowledgeable content
• Attractive design
• Easy conversions
• Fast load
• Easy to navigate
• Helpful F&Q’s
• Reviews

The majority of people opt to create a website themselves by having it customized their own way and save a lot of money. This is not only restricted to HTML coding but also many other ways so if you’re interested in creating your own website then we offer just that. With simple tools, you can have your website ready. To find out more about our courses or to learn more about the importance of a website, contact us today.

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  The website is the most important and perhaps one of the mediums that can pass relevant information about the product and services offered by an organization. The website, look, feel and contents influence the brand image of the organization to a great extent and thereby creates the necessary stimulus for lead generation.  It’s a known fact that the entire consumer market is now connected through the internet and with a website the organization will be able to reach more audiences.

With a strong website, one will be able to build a strong brand image, reach more audience and directly generate more revenue through resulting inquiry and sale. But in this digital world, every parameter of the digital footprint the website leaves is very important.  The world revolves around a common platform called “Search Engine”.

With search engines deciding on the kind of traffic that gets directed to the website, the quality of the content plays a major role in ranking. The website being the backbone of digital marketing strategy, higher the ranking better the hits for the website. The search engines do a periodic parsing of the website of the content and rank according to the business, duplication of the content that’s on the website, junk links, loop links and content freshness. Thus a technically and functionally strong website does not guarantee high traffic. It’s also the content and freshness. When the social media marketing is campaign is initiated every content should have a place to reside and the website plays a major role in this too.

The organization’s social media marketing strategy will have many arms like Email Marketing, Blog posts, Facebook, Instagram, Twitter, Tamboola and many other classified websites. All each vehicle has different restrictions and hence we need to have a place for the content to live. If we are communicating information about products we can’t display all information but can certainly route all the customer request to a specific page on the website. With the entire website at our disposal, we can be sure we give authentic information about our products and services.

The website also plays an important role when we use Email Marketing to reach the prospective audience. All Email Campaign services providers have huge restrictions on the kind of content we use in the mail, a number of words, kind of pictures and many more. It’s a difficult task to pass on all information to the audience with all the restrictions. It’s here we can make use of the website to reach the customers and engage them with information. The landing page can have complete information and also a pop up for the current subscribers to refer their friends. It’s another way to have a more customer base.

As a part of an organization’s Social Media Marketing Strategy, Pay – Per – Click advertisements plays an important role. Pay – Per – Click advertisements have great reach because of the fact that it works based on the search for a particular product or service. Here the consumer has already decided to look at options available for him to satisfy his requirement. It’s here the website’s functionality and attractive looks play an important role.  The very fact that the consumer has a need already in place, the only thing a website has to deliver is the required information in an impressive way. All the required content connected to his search has to be there and it can be in the form of a landing page or just the organization’s website.

As discussed earlier, the ranking done by the search engines plays an important role in bringing in traffic and sales. One of the important factors in the ranking is “Bounce Rate”.  Lower the Bounce Rate better will be the ranking. Bounce Rate is a way to measure the website’s capacity to engage a visitor for a longer duration. It’s here that the content of the website plays an important role. All the advt campaigns should have a support page on the website and can have multiple target locations inside the website to provide additional information abt the products and services an organization is offering. The overall objective is to provide all possible relevant information to the consumer and create a sense of completeness in his search.

Pay Per Click advertising falls under the inorganic traffic category. There is also organic traffic to any website. And it’s achieved by the process called search engine optimization (SEO) and it’s done by a group of external or internal professionals called Search Engine Optimizers. Every search engines have specific ways to rate a website and list based on a ranking when customers use the search engine to search about products, services, companies, organizations, or even general topics like cooking, health, sports, and many more. When the website is SEO friendly and is designed within the framework of the search engines, it increases the chance of more traffic and more fresh customers.

Ecommerce:

It’s a proven fact that Sales are the most important factor for any organizations’ success. It provides the necessary financial support to keep the organization in the business. To show growth for any organization is it financial, Manpower, or Geographical expansions there should be a corresponding growth in sales. To generate more sales, the organization should reach more prospective consumers. To reach more prospective consumers the organization should have multiple ways to generate leads. And for Digital Medium the major driving force is the Website.

A complete website will certainly enhance the new business opportunity. By engaging more the possibility of additional business also becomes active. By having an optimized website for search engines, we can increase the chances of getting more qualified leads thereby saving considerable time in qualifying general leads.

Apart from Online sales, a complete website increases organization sales by being available for consumers at all times. The sales can happen from anywhere in the world at any given point of time as the website engages the prospective buyer by sharing quality and relevant information to satisfy his needs. By focusing on the quality of the content, we can literally make the content an additional sales force by assisting prospective consumers to make informed decisions on products or services.

For any growing organization, brand images play a major role. The better brand image better should be the website. Better the website better will be the credibility that is been built around. The world has gone digital and a website is a tool to create awareness among the general audience.  It’s the front face of the organization with information about the management team, products, services, job opportunities, and other relevant information including the Mission and vision of the organization.

The above will result in establishing the trust about the organization and thereby ensuring the consumer takes the initial step of contacting the organization. With more useful relevant content, the confidence in the organization will enhance and in return create a pleasant atmosphere for the consumer to interact with the organization.

Hence the website becomes an important tool to create awareness about the organization, the products, and services and it’s almost like the first chance to leave a good impression about the Brand. So it’s important the website is a good and professionals one.

As mentioned earlier, a complete website should be attractive and easy to navigate. A less attractive or unattractive website will not only fail to create an impact but will also result in the failure of a digital marketing campaign, which will fail to bring in new prospects and will fail to bring in new sales.  It’s a fact the visitor to any website will decide to continue or exit the website in the first 5 to 10 sec and it amounts to 95 % of the traffic. A web site that is professionally designed will be easy to navigate, will not have black links, will be attractive in design, will have faster load time, lesser downtime, will be secured (HTTPS), and most importantly will be search engine optimized.

Considering all this, the importance of a website can never be ignored. It’s a must that any organization spends quality resources in developing a website. It’s important that they see it as an investment and not as an expenditure.

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