Online Vs Classroom Digital Marketing Course – Digital marketing courses are on rising demand these days because of the wide range of opportunities and benefits they provide. The reason they’re becoming so popular is because anybody can learn digital marketing with little to no difficulty. You don’t need any prior experience or knowledge to learn it. Plus, you can master the skills in a short time.

Another reason for the growing popularity is because today, so many companies in many industries are demanding individuals who are skilled in digital marketing. Job vacancies in this industry are quite high but there is not sufficient awareness about it. This is because mainstream education in India is focused mainly on degrees in the medical or engineering field and the job market for these is running low.

Bringing awareness about other career opportunities that are far more beneficial has become important in many educational institutes. Hence, they are offering digital marketing courses for anyone interested to learn or change their career.

There are hundreds of courses – both online and classroom training for different levels – from beginner to advanced, short term or master courses, etc. The Coronavirus pandemic has forced many institutes to offer online classes, hence online digital marketing courses are on the rise. And online classes have become the norm.

Now the question is,

Which is better:

Online digital marketing course or classroom digital marketing course?

Let’s compare the pros and cons of online course with classroom training

Online digital marketing course

Online digital marketing course is a mode of learning that takes place on the internet without any physical interactions between the trainer and the students. The classes are virtual, conducted on zoom or other platforms.

Online classes or e-learning contain the same amount of content you consume in classroom training.

Pros of online learning

Location – Online classes can be taken from literally anywhere you wish. You can learn from the comfort of your home, or in your favourite cafe. It’s very convenient during situations like lockdown and pandemic.

Just because the place isn’t available or there is a situation going on like bandhs doesn’t mean the classes can not take place. The internet is everywhere. If you have access to it, then you can take online classes from anywhere.

Related Article: How Covid has affected Online Learning

Better time management – Online classes save a lot of time you would have lost travelling back and forth to classroom training. Especially in cities like Bangalore, travelling within the location can take a toll due to traffic and transportation problems. Why travel so much when you attend the class online? Besides, it helps you manage your time better.

Also, when you start taking online classes, you become more responsible with your daily routine – you’ll learn to manage time between your personal life, other work and scheduling the classes.

Customised learning environment – Because online classes can be taken from anywhere, you can customise your environment to your liking and convenience.

That means, no more boring classroom with the 4 white walls and a ceiling. At home you can set up a study table or desk that is not only comfortable and free, but also decorative so that you can keep your focus sharp and motivation on.

Also read: We offer: Skill Diploma in AI and Machine Learning

Having a pretty and comfortable space can help you learn better.

Flexibility – Online classes are very flexible in terms of time. They can be scheduled at your convenience and you can learn at your own pace. Physical classes or classroom training requires you to sit in a physical location for a long time but e-learning can give you more flexibility. And once you’re in a physical classroom, you might not have the chance to go through the same class again, in case you want to revise or relearn a module.

But in online classes, you can record the session and revisit it as many times as you want. You can also learn the entire course flexibly – one hour in the morning, two hours in the evening or so.

Work while you learn – Probably the best thing about the e-learning is that you can do other things while you learn something new. There’s no one to tell you what you shouldn’t be doing or can’t do in class because there is no one to stop you. And learning something new online won’t stop you from doing other things like working.

You can still work while you learn! Because online digital marketing classes are mostly audio-focused, you can multitask while listening to the trainer.You can work on your own digital marketing projects while learning so that you gain a better understanding of how things work.

Besides work, people these days are over-scheduled balancing personal work, family and social life. Online classes don’t hinder or limit any of these, providing you ample time and opportunities to learn digital marketing at your own pace.

Our Offering: Google Digital Marketing Course

Better focus – Classrooms can become very monotonous after a while. And it can get boring sitting in the same place every day, listening to the lecture. You can even lose focus at times and have a hard time concentrating. But with online education, you are learning in a comfortable environment so you’re more relaxed. You tend to focus better with improved concentration.

Online classes can seem like you’re being given individual attention, which can be a good thing as you become more attentive and present in the moment.

Reduced cost – Some educational institutes are quite costly and not everyone can afford them. Digital marketing being one of the most stable and lucrative careers should be accessible to everyone irrespective of their background. So, opting for an online digital marketing course can cut educational costs by 2 times. Check any online courses, you will find that they are a lot more affordable than classroom training.

Cons

Relies on the internet – Online classes can only be taken if you have a stable internet connection. Otherwise the classes don’t go smoothly. It can lead to interrupted learning which can be frustrating. Some people don’t even have the internet. Online classes can not be the right option for them. And education should not be avoided because of unavailability of the internet.

Not taken seriously – Some people may not take online classes seriously as they’re so used to the classroom mode of learning that online learning can seem like a hobby. And sometimes in online classes, the students may mute themselves and turn off the video while pretending to be in class. They may not be present and can miss out on important lessons during the classes.

Distractions – There can be a lot of distractions when you’re learning from the comfort of your home – whether it’s your kids or family members. Online learning requires a quiet, calm and relaxed space but those living with family may not always find it convenient due to the distractions. Then there’s outside noise especially for those living in busy cities.

Another major distraction is your mobile phones! It’s hard to keep your hands off it. Since there is no one to regulate the rules or watch out for any lack of discipline, you may find it hard not to look at your phone every 5 or 10 minutes. You can feel the urge to check on your social media every now and then, or chat with your friends. Classroom learning can be very strict, thus reducing distractions.

Insufficient syllabus – Online learning is mostly shorter than classroom learning and can contain much less content sometimes. It cannot guarantee that you will learn everything you need to in digital marketing. You may like you missed out on some important things that weren’t covered. Or sometimes, online classes only focus on the important stuff and leave out the smaller things that could help you in some circumstances.

Insufficient practicals – Digital marketing is 70% practicals and 30% theory. You learn it by practicing it on your site or others. To know digital marketing thoroughly, you need a lot of how-to guides with demonstrations and examples. It may be hard to grasp the techniques in digital marketing through a screen.

Any mode of learning will have pros and cons regardless of how advanced it is. While online classes do have many cons, most people opt for it because it is more convenient than classroom learning due to their busy lifestyle.

Now that we have established the pros and cons of online classes, let’s look at classroom training.

Classroom training

Interaction – Classroom provides enough space for interaction between teachers and other students. The interaction is more beneficial as everyone gets to share their perspectives and clear doubts in real time. Some students feel more at ease when they come face to face with the trainers to learn as they can interact better and the learning seems more real.

In-depth learning – Classroom training covers all the modules in-depth. The trainers too feel at ease, discussing about the techniques, modules, and other important things in digital marketing when they are in the classroom. They can explain the concepts better in real life than on virtual as there is more space and facilities in the classroom. Which brings us to the next to the point –

Facilities – Classroom has basic facilities required for learning, like a blackboard, a projector, computers, etc. Students can learn faster and easier when these facilities are available.

On online classes, even with these facilities, not everyone may be able to see properly or listen to what the trainers are saying. The computer screen has very limited space to show the entire scene. Moreover, some students may not have well-functioning PCs which can prevent them from enjoying learning.

Experiential and practical learning – In classrooms, it is easy to give demonstrations where the trainers can explain clearly how to do a certain task. Classroom provides more opportunities for experiential and practical learning than online classes. You tend to gain more knowledge when you get practical training and also get more experience in the process too. It makes you think, analyse and be more creative.

No distractions – You won’t find any distractions in the classroom training, since mobile phones are barred. No one to distract you, no loud city noises, no kids running around or annoying family members. It’s just you and learning. So you’re able to focus more and give more attention to what is happening in the class.

More valued than online classes – Organisations and employers are inclined towards certifications from institutions and classroom training as they deem them to be more legit. Some online classes are considered as scams so your certification may not be valued that much.

When you take classroom courses, it assures that you were physically present in class, whereas in online training, you may not have been presented and just simply took the course to get the certificate. Hence, classroom training is considered more valued.

Cons

Location – Commuting to the classroom can be quite a task. You could be late due to traffic or due to unavailability of any public transport and miss a class. So it’s not always convenient to travel to take courses as the time spent on it could be put to other use. Moreover, it can be tiresome and stressful. Some institutes may not be located in a convenient area to some students.

No flexibility – Classroom training requires you to be physically present, on time and at all times. It comes with strict timings and schedules that may not always be convenient to those who lead a busy life. There’s no flexibility in terms of timings and schedule. If you miss a class, there’s no way to revisit or rewind it, like in online classes.

Costly – Classroom training in any institutes can cost more than online training. This is probably due to facilities provided by the institute. And since most of the Indian population consists of middle-class families, the courses may be affordable to many.

Which is better?

There is one particular way of learning. Nor there is no one right way of learning. It all depends on your preferences. Some are visual learners, some are practical learners, and some are audio learners. If you are someone who leads a busy life and find it hard to balance education on top of everything, but still want to gain some new skills, then online training can be right for you. Or if learning from home is not possible, then classroom training can be right for you.

Related Article: SEO Tips to Drive Traffic to Your Website

But today, in case of unforeseen situations like pandemic has shown us that education is not limited to four walls and can be taken online too. You can still learn a lot through a screen, as it gives a lot of time to research and learn at your pace. In times like pandemic and lockdowns, online classes are an only option.

Learn Digital Academy provides both classroom digital marketing course and online digital marketing course in Bangalore scheduled at your convenience. Contact us to know more!

Do you have a podcast channel but no audience? Wondering how to get people to listen to your podcast? How to make your podcast go viral or how to get it on iTunes? Not to worry, it takes time but with a little marketing and quality content, you can get a loyal base of subscribers, not just downloads and grow your channel.

Podcasts are a mainstream audio content that you can listen to on the go. People are so used to reading blogs or watching videos that their attention span is shrinking. Podcasts on the other hand can be more engaging medium in digital marketing field.

Podcast sessions involve 2 or more people or just one person too. Podcasts can be an interview, educational, fun, entertaining, etc. However, your podcast channel needs to have quality content that’s better than your competitors and it should be something that people would like to listen to. So let’s start with how to provide quality content that people love. 

1. Provide quality content that people love

Typically lasts not more than 10 minutes. But there are some hour-long sessions too. However long your podcast session is, the important thing is to people listening to it. For that, you need to provide value, rather than just content. So, how can you do that? 

Competitor research – First, find out what your competitors are doing in your domain. For example, if you’re starting a podcast on digital marketing, check out Digital Prateek, Marketing school, SEO.co, The Vikas Roy show, and more. These podcast channels on Spotify are quite big because they provide quality content with unique tips and how tos on digital marketing. 

Listen to what kind of information they give, on topics they talk about and how they talk about it. If you’re just starting out, you need to do enough research to know what kind of content you need to provide to be successful. 

Research your audience – Who is your ideal audience? Get to know them, what they want to listen to, what interests them and where they are listening and downloading podcasts. 

Use ask the public and Quora to find what questions are being asked on a topic of your podcast discussion. Create content for your audience. 

Research about your niche topics and create valuable  content with the latest updates and tricks. Cover the discussion topic in detail, rather than just scratching the surface. Provide what other podcasts aren’t providing. 

Plan out your content, which brings us to the next point:

2. Invest in quality production tools

Providing quality content with poor audio quality is a waste of time. People look for quality in both audio and content. So it would be wide to invest in some high-quality mic, recording tools and edition software. 

You have to sound like a professional if you’re going to talk on your podcast, so take time to find your tone and style. Practice the right way to interview the guests on your show. 

3. Branding

Your podcast shows need to have a signature music. It’s not necessary but can help people identify your brand and stay tuned for more. Create an eye-catching cover for all your podcasts because you need to stand out from the list that appears on your audience’s phone. 

Your podcast cover should give a hint about what your show is about or incorporate your company’s branding in it. 

The only way to get their attention is to stand out with eye-catching cover, design, and colors. Even titles play an important role in determining if a user clicks on your podcast and gives it a try. Thus, branding is important to get your audience’s attention first. 

4. Create a podcast marketing strategy

Some of the ways you can create a podcast marketing strategy is by

• Creating a dedicated site for your podcast episodes
• Creating a consistent marketing plan
• Distributing on multiple channels
• Optimising for SEO
• Promoting on social media
• Repurposing the podcast content into blog posts and videos

Learn more about marketing strategies in this online digital marketing course with certificate.

5. Be consistent

If you say your podcast is a daily show, then provide new episodes everyday. If you don’t your audience will be disappointed. It’s like when you’re watching your favourite sports but your favourite players decide not to show up. You’d be disappointed, right?

Must read: What is Marketing?

If not daily, at least provide a weekly podcast and stick to a day in the week to produce consistently. So planning and scheduling is very important so that you don’t miss an episode. Plan ahead as recording and editing takes time. 

6. Reshare on social media

Every time you upload a new episode, update about it to your audience on social media and wherever you can find them. You can post a link to the episode on social media so that they can directly go to their page and listen to the episode. You can even pin it on your Facebook and Twitter page.

Also read: 10 Points Checklist for Social Media Marketing

If you don’t have a social media account yet, then you need to create one ASAP and grow your audience fast. 

7. Add a call to action button

Inspire your audience to take a certain call to action – it can be to subscribe, download, share, and just like too. When you build an impressive list of podcast episodes that’s providing great content, then the rest of the job will do itself. People will automatically start subscribing to your show and download new episodes as it is uploaded. 

Make it easy to find these call to action buttons on your channels. You can also add a rate us or review form where people can rate your episodes after watching it. This will also help you get the attention of new audiences who visit your channels and also rank your podcast higher. 

How to get people on your podcast

Build your guest list from existing connections

If you’ve been in the digital marketing industry for quite some time, then you must be knowing a few experts or professionals who have more experience than you. You can invite them to your podcast show and interview them. 

Attend conferences and big events

You may meet influential people at conferences and big events. Connecting with them can not only strengthen your network but also gives you a chance to have them on your show and discuss industry-related topics with a unique spin. Talk about your business, what you do, about your podcast shows and why they should be on it. Get them interested in you first and slowly build a relationship. 

Use a podcast guest services

There are sites and tools that help you connect with potential guests to your podcast show. Use it to your advantage and grow your guest list. You can also find them on Facebook groups. 

How to drive traffic to your podcast

If you’re just starting out, uploading a podcast and hoping people will start listening to it won’t get the job done. What’s the use of having a podcast show if people are not discovering it? 

You need to know how to promote a podcast. You can use social media to promote your show, use paid advertising techniques like mobile app ads, Google ads, and social media ads. Updating your followers about new episodes and providing them with a direct link to it can bring in quality traffic. 

Also read: How to Make Your Podcast Viral

Influencer marketing – Find an influencer who might be interested in your niche and ask them to listen to your podcast and share it with their followers. This can bring in high traffic to your show or your podcast channel. 

However, how you approach the influencer matters a lot. It can determine if they would be interested to lend their ears to your show or just ignore your request. 

So, approach them with a professional tone. Send them a link to your podcast and share the details of your brand or your company, what you do, and give them a good reason as to why they should listen to your show. 

Feature guests – You could  invite a reputable guest to your show and talk about their expertise in the industry or interview them to provide valuable content. This not only brings in more traffic but also adds value to your content and the show. You could also participate in other podcasts shows as a guest and provide valuable content on their show, while talking about your own. This way, you’re slowly building your audience base and spreading brand awareness. 

Also read: Search Engine Optimization Technique 2022

Optimise it for SEO – Add keywords in your episode titles and also in the description. So that when crawlers analyse it, it knows what your podcast is about. Now that voice search optimization is becoming increasingly popular, adding relevant keywords in your content speech can help it optimise for voice search. Make sure that your episode title is something that a user would type into the search bar on Google. 

Ranking your podcasts for search comes down to how well your content is engaging. The same SEO principles for blogs and articles apply to podcasts. 

Places to upload a podcast

You can upload a podcast for free on Buzzsprout and on your website. Take a look at some other places you can upload a podcast.  

• Spotify
• Soundcloud
• iTunes
• YouTube
• Podomatic
• Blubrry
• Buzzsprout
• Gaana 

It takes time to get people to listen to your podcast and make it go viral, but don’t give up! There are too many people who give up too soon but you can be the exception. All you need is some great recording environment, great content, an effective podcast promotion strategy to get started. If you want to learn more about marketing your content of any kind, then check out Learn Digital Academy’s best digital marketing course in Bangalore. Do check out our podcast on digital marketing and graphic designing for some amazing content! 

Digital Marketing Services Firm is one of the fastest-growing industries in the world. The revenue for the digital marketing industry in India for the year 2021 is expected to be 223 billion rupees. This is because thousands of startups are emerging and they all cannot thrive without digital marketing services. Even big companies need the services to maintain their level in the market.

If you are a freelance digital marketer, then you must be wondering how to charge for your digital marketing services. Charging for digital marketing may not always be simple. It depends on what kind of services the client is looking for, the amount of time you put into work, your profit percentage, additional costs, resources costs, and more.

This blog will guide you through it and give you all the right answers.

What is digital marketing?

Digital Marketing is a method of marketing using online resources and tools to promote a brand, their website, products, social media and connect them with prospective customers online. It beats traditional marketing as it costs way less, and is much more effective in reaching the company’s business goals.

Ever since the beginning of search engines, digital marketing has evolved rapidly and exponentially as new technologies came into existence, like social media for example. And every time a new thing was discovered, it changed how we do digital marketing and how it impacted the business growth.

Also read: How Does Digital Marketing Works?

Today, there are numerous strategies in digital marketing, and confining to one strategy won’t work out well for your website or any online presence of your organization. That makes pricing a bit complicated.

How to charge for digital marketing services in India?

Whether you are an agency or a freelancer, you should consider all the factors and costs before you calculate the total price. Are you going to charge for the entire digital marketing package? Or just for one service like SEO or PPC? How much should I charge for marketing services? How do I go about freelance digital marketing proposal? How much should I charge for social media marketing services?

We are going to provide detailed answers to all these questions in this blog.

Digital marketing package pricing

This package includes all the digital marketing services that help your clients enhance their overall online presence. This package is usually offered for a start-up company or a small business owner. The package includes multiple choices the clients can choose if they want more than one service.

How to package digital marketing services?

There are many ways to price a digital marketing package.

Before you charge, you will need to take a look at the client’s website. Analyze it and check what needs to be improved. Your charges will depend on how many leads they want, how many hours it’ll take to optimize the page for SEO, how much the client is willing to invest in PPC, and more.

Must read: Digital Marketing Strategies

You can set a flat price keeping additional costs aside. This will benefit both the client and you, as you are not quoting on an hourly basis and there is transparency between you too.

Or, the client can quote a budget and you can provide the services suitable for that budget. You can include some additional costs as well.

If you’re not sure about either of these, here’s what you can do. Make a template for a digital marketing pricing package. Here’s an example.

Digital marketing pricing template

So, based on what kind of services the client wants, you can prepare a template like the one above and present it to them.

If you’re still not having clarity about the pricing for the template, work out a figure for one hour of work and calculate how many hours it’ll take to get the entire work done. And set the round-up figure in the template.

What should digital marketing package services include?

First, talk to the client and understand their needs. You need to know.

What problems are they facing?

Where are they facing the problems?

What are their business goals, both short-term and long-term?

You need to analyze their website and other online channels to know what to include in the digital marketing package. Because they might be doing just fine with social media but have trouble in generating high-quality leads. In that case, you can exclude social media marketing from the package and include inbound lead generation along with SEO and content marketing.

Ideally, SEO should be included in the digital marketing package. Some other services you could include are:

• Email marketing
• Pay Per Click (PPC)
• Lead generation
• Content creation and marketing
• Social media marketing
• SMS marketing
• Mobile marketing

Suppose the client has problems in just one or two areas. In that case, the digital marketing package may not be necessary and they can just go for individual services. You can price them flat or by monthly charges.

Digital marketing packages for small businesses must include SEO, lead generation, SMM, and content marketing.

Social media marketing packages

Social media marketing includes creating and managing social media profiles, running ad campaigns, hashtag research, increasing follower count, analyzing insights, creating engaging content, and networking.

Before you hand out the social media marketing packages cost, you need to analyze the client’s business niche, their target audience, where to find them, and what kind of content works best.

Also read: 7 Digital Marketing Topics to Build Career

The choice for social media depends on the client’s target audience. If they have a business related to food, then Facebook and Instagram work best. If it’s a small healthcare organization, then Facebook is the best choice. For local cafes/restaurants, Instagram is the best platform.

LinkedIn works best for service provider agencies and for B2B marketing.

After analyzing the client’s business niche and their audience, create a social media marketing plan and propose it to the client. Based on their business objectives which could be –

• Brand awareness
• Customer engagement
• E-commerce sales
• To increase follower count
• Networking with potential business partners

Determine the time it takes to reach the client’s business objectives. Keep a budget for ad campaigns and promotions. Calculate your hourly/monthly charges + costs of the resources (your laptop, software) + budget for ads + profit margin = price.

Most basic SMM packages will start at INR 15,000 a month.

SEO 

Search Engine Optimisation services are required by almost all companies that have a website. The cost for SEO services depends on – a number of keywords to target, local SEO, website design upgrades, competitor analysis, content marketing. And more.

Depending on the size of the client’s business and website, you can create a couple of SEO package templates. – Basic, advanced, exclusive. Basic SEO packages are suitable for small-scale businesses. Advanced SEO packages are suitable for small and mid-sized businesses. Large companies or e-commerce sites can go for exclusive packages where most of the SEO services are included.

Here too, you can make an SEO package template with time and price. Mention what all SEO services will include in the package, like the number of keywords, website analysis, keyword research, content optimization, canonicalization, local SEO setup, etc. You can also mention what’s not included in the package.

Most starting prices of basic SEO packages in Bangalore, India, will start from 15,000 INR – 25,000 INR a month.

Lead generation

Lead generation service includes many. When it comes to online lead generation, it involves a website, social media, especially LinkedIn, inbound lead generation, B2B lead generation, and outbound lead generation.

Pricing lead generation services will depend on what platforms work best for the client, how many leads they want, and for how long they need the services. You have to analyze the client’s overall website and social media performance, target audience, and a possible source of leads.

Any lead generation services will start from INR 30,000 a month. You can calculate on a daily basis and work with the client’s daily budget. Here too, you can give the option of providing only inbound lead generation or outbound lead generation or both along with B2B lead generation. Pricing has to be set according to the number of services included under the lead generation package.

PPC

Pay Per Click services are all about creating and managing ad campaigns and promotion. PPC services depend on the client’s budget, types of ads they want, and business goals. If the goal is to drive more traffic to their website, then you will need to price differently. Likewise for the sales and e-commerce sites.

The starting price is 30,000 INR but again, the client wants a lower-budget  PPC service, you need to price according to their needs and provide the services according to the budget. Do not compromise on the quality, though.

How do you budget for digital marketing?

For clients

Budgeting for digital marketing depends on your business goals & objectives and time frame. If you are a small business or a startup, then you need to keep at least 50,000 INR for a basic digital marketing package.

You could also keep a daily limit for all the ad spend, promotion spend, and charges for the marketers. Calculate based on how much traffic you want your site to site, how many leads, how small or big your business is, how much you can invest in digital marketing, your audience size, etc.

For marketers

Here are some things to keep in mind for marketers while budgeting for digital marketing

• Identify your marketing objectives
• Evaluate the options
• Audit the results
• Include marketing software
• Client’s goals and objectives

You have to take into account your software and resources while calculating the price for your services.

How much does a digital marketing agency cost?

There are thousands of digital marketing agencies in India and even more are emerging as startups. Some are a decade old. The competition in the digital marketing industry in India is fierce, in terms of pricing their services and ranking on the SERPs.

A digital agency fee structure is made based on their skills, team, years of experience, locality, cost of software, and many more. On average, a digital marketing agency in India will cost around 25,000 INR, which is a starting price or a standard price. Average monthly digital marketing pricing packages will cost around 30,000-50,000. The more reputed or recognized an agency is, the higher its price. It can even go up to 1 lakhs a month for all the digital marketing services.

Must read: Digital Marketing Metrics

Most agencies will work with small business owners and startups, especially if the company itself is a startup.

Conclusion

You don’t want to charge too little and face loss for yourself or charge too high for the client and incur unnecessary costs. It could dent your reputation. Come up with ways to formulate your digital marketing pricing based on your daily or monthly charge. Test different ways, templates, packages and see what works best for both you and the client.

Digital marketing agency helps businesses grow, and it is a long-term investment. It is not to be taken lightly, because if something goes wrong, you could be stunting the business growth and hold responsibility for that. Which is something every digital marketer fears at some point in their life. Whether you are a freelancer or a professional, or an agency, knowing how to charge for digital marketing services is crucial.

Search engines are a big part of our lives today. They help us find what we are looking for instantly. Be it places, food, products, services, people, images, videos, companies, and more, we rely on search engines to find them in a matter of seconds. The evolution and the many advancements in the search engines has drastically changed the consumer’s behaviour as well, which has made a marketer’s job more complicated over the years and that is why people are learning digital marketing. 

Marketers need to keep their finger on the pulse. Marketers need to be aware of how people search for products and services will affect a website’s SEO. It is especially important if you have an eCommerce website or are working for one. Most people do local search if they are looking to buy a product or service. And it is not always limited to Google search. 

Also read: What are the Career Option in Digital Marketing?

Although most searches for general terms and purposes take place on Google, some also take place on retail websites like Amazon for product searches, YouTube, which is the second largest search engine after Google, there’s Yahoo and Bing too. Ever since the rise of retail websites and apps, they have posed a threat for Google, overtaking it for product searches. 

Most people search for products and services on their phones. Hence mobile optimisation is an important SEO strategy for every website. Google prioritises mobile-first indexing and ranks mobile-friendly sites higher than those that aren’t. People looking for products online on their phone will likely prefer sites that are fast, responsive and well-structured. It’s a part of digital marketing and if your business is in need of it, then we provide the best internet marketing services in Bangalore. 

How customers search for information

Keywords

Keywords are the starting point of any search process and optimisation process. Keywords are specific words or phrases that describe what the searcher is looking for or what they want information on. Keywords can hint at their search intent too, if they contain 3 or more words. 

If you wanted to find a new hangout place in your city, you’d search for it by using the keywords best cafes near me or places to hangout in Bangalore. These keywords help you look for what you want. 

Also read: Learn the Basic of Email Marketing

Similarly, if you are looking for running shoes, you would be using the keywords like running shoes for women or running shoes for beginners or running shoes for heel pain. Product keywords are specific, long-tailed and sometimes local. 

Reviews 

When it comes to searching for product information, people look for it in the reviews. Reviews give useful information about a particular product. Suppose you’re looking to buy a new phone, say Samsung galaxy. You would be looking for samsung galaxy reviews before making a purchase. You want to know how the mobile performs, quality of the camera, RAM, features, look, etc. Reviewing platforms like mouth shut, product hunt, etc can be useful tools for product searching. 

Voice search

Voice search is growing fast and by 2021, about 4 to 5 billion people are expected to use voice search. Voice search is more convenient, specific, accurate and longer than typed search. Let’s look at voice search stats.

• 4 of 10 millennials use voice search to browse a product before buying it
• 18% increment in online shopping using voice assistant can be expected by 2020

Popular voice search assistants like Google and Alexa help users find information quickly. Just speak into the voice search engine and it will present you a list of relevant results. If you want your content or website to show up for voice search, then you need to optimise it for the same. 

Also read: Voice search optimization – How to optimise content in 2021

Image search

Image search is quickly becoming more defined, more popular, and more accurate. It’s quite useful in product searches and will soon influence eCommerce sites. People can now simply scan products around them and find similar ones. You can try right now. Just open Google lens and scan any object around you. Click the search button and it will show you results of products that look similar to the one you just scanned.

Image search will make it much easier to find desired products, and it’s gaining momentum even though it is still in its infancy. You can also find information on the object you scanned. Just scan a bisleri water bottle and it will present a short information on it. It will even show nearby locations where you can get it. 

Steps in searching for products/services

Research – It all starts with research, before purchasing anything. Consumers look for detailed descriptions on products they want to purchase. At this stage, they are looking for different types of brands, best brands, products that offer a suitable solution to their problems, products that have the best quality and prices. 

Let’s take running shoes for example. 

A consumer looking to buy a new pair of running shoes as the ones they have are causing heel pain, will look for something that will solve the problem. They could be using the searching engines, more likely Google or YouTube to find out what is causing them heel pain. This is the research stage. 

Also read: Complete Guidelines for Digital Marketing

They may read blog posts on their query or watch a video. After collecting some relevant information, they make a decision to buy a new pair of shoes, or buy inserts that help with the pain, or heel cushions, and so on. At this stage, they are still relying on search engines to find useful information. 

Comparison – In the next stage comes the comparison. Here, the consumer will look for different types of products to see which one will provide the most comfort. After deciding on a product, they move to comparing brands. Here, reviews play a crucial role in helping them purchase the final product. They can make or break a company. 

Customers will naturally veer towards products that have more positive reviews than others. Relevant and useful content about the product can also help them. At this point, they have moved on to retail search engines like Amazon to find the product. 

Decision – It takes multiple search engines to find the right products and information to help purchase the right one. That and the right keywords. 

How many searches on Google are local

About 46% of Google searches are local. And more than 50% of “near me” searches result in a visit to the physical store. Local searches are important because they are the ones that convert more than any other searches. People using local search are usually looking to buy a product or services within the same day of the search. 

Local SEO stats

• “Where to buy” + “near me” mobile queries have grown by over 200% in the past two years.
•  As many as 46% of all Google searches are local. (source – gogulf)
• Over 50% of ‘near me’ searches result in a physical store visit. (Source – mediapost)
• 70% of consumers will go to a physical store if they find search result information relevant to their search results. 
• 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site. (Source – hubspot marketing statistics)
• By 2021, mobile devices will influence more than $1.4 trillion in local sales. (Source – forrester)
• Near me” or “close by” type searches grew by more than 900% over two years. (Source: Chat Meter)
• 4 in 5 consumers use search engines to find local information. (Source: Think with Google) 
• 92% of searchers will pick businesses on the first page of local search results. (Source: SEO Expert)

How do you find what people are searching for on Google?

There are plenty of tools to find what people are searching for on Google. Most of them are free. You can create high-quality, SEO Content with the results the tools show and drive more traffic to your site. SEO content should be about what people are searching for on Google and other search engines, not what you want to write. And the content should have about 2-3% of relevant keywords. 

Must read: The Future of Digital Marketing

If you’re out of ideas to write on, there are some of best tools for high quality content ideas – 

• Buzzsumo
• Ask the public
• Bloomberry from Buzzsumo
• Google Trends
• People also ask on Google’s SERPs
• Google Keyword planner

Google Trends

When it comes to reviewing the performance of the SEO strategy of an organization, it is an incredibly valuable method. This will not only allow users to see what topics and queries have been common in searches, but will also provide access to information that you can specify in the filters showing how many specific searches are done over a certain period of time.

How to use Google trends

Just go to Google trends website and type any keywords or topic you wish to research on. Select your country and hit the search button. It will show you a graph of interest over time. Here you can filter out time, categories and web search so you can get a more specified result. 

If you scroll down, you will show a list of related topics and queries with useful data. 

Conclusion

Search engines are always changing. They constantly update algorithms and given that, it also influences how people search for products and services. Image search and voice search could change the game and take over type search soon. For eCommerce sites, image search optimisation could be a big deal. Voice search optimisation too could play a big part in SEO of eCommerce and local businesses. If your business needs SEO services, then Webi7 is the best digital marketing agency in Bangalore providing the SEO services for your business. 

When AMP was first launched in 2015, it was speculated to have a big impact on SEO Ranking, mainly because it made your website load faster. Back then, it was not considered to be a big ranking factor but today, with Google’s new updates on ranking factors, AMP needs to be a priority because it helps improve your core web vitals. In 2021, Google announced that core web vitals is going to be one of the ranking factors. Google ranks fast-loading websites that are mobile-friendly higher than the ones that aren’t, and AMP can help you with that.

If you want to learn how to implement AMP and SEO, then check out Learn Digital Academy’s:   Best SEO Courses in Bangalore.

Let’s look into why AMP is important for websites and how it will affect your rankings in 2021.

What is AMP?

Accelerated Mobile Pages are an open-source HTML framework that provides an easier way to create fast-loading pages with excellent user-experience. They make the pages more engaging. Most sites just require a stripped-down copy of HTML5 page content that’s mobile optimized. The open-source of AMP is backed by WordPress, LinkedIn, Twitter, Pinterest, Bing, and Google. Google is the main code contributor and promoter, which is why people refer to it as Google AMP.

AMP prioritizes user experience by restricting ads and user interface design, limiting CSS to 75kb, Limiting JavaScript to 150KB, and clearing unnecessary things out of the critical rendering path.

Related Post: How to Make Your Website SEO Friendly

But there are more technical aspects that make the web pages instant fast.

First, AMP pages are hosted on Google’s servers. It will cache, preload, and prerender AMP content before a user clicks the link in the SERPs. When the user clicks, the content will be displayed in either of these ways –

• Google AMP Viewer – the source of the content publisher is displayed on top but the URL remains a Google domain
• Signal Exchange – The browser treats the page as your domain and signed AMP content is delivered with regular AMP.

AMP website examples

Websites that are optimized for AMP will be marked with a lightning icon on the results page and have an enhanced appearance.

AMP Benefits

AMP provides numerous benefits for your website, including a boost for SEO, less data consumption, improved user experience, server performance, free CDN, and more. If your website isn’t yet AMP-lified, you need to work on it asap because it will improve your website’s core vitals. And Google is making the core vitals a major ranking factor in 2021, which is a reason good enough to make AMP optimization one of your top priorities.

Let’s look at some of the advantages of AMP

Faster loading – AMP won’t be a ranking factor itself, but it improves speed and speed is ranking factors. Google favors websites that load within one second. This kind of speed is an important core web vital as users prefer websites that load quickly. Google gives a lot of importance to user experience and speed contributes to it. Hence, you need to implement AMP properly into your website.

A fast loading website ensures –

• Reduced bounce rate
• Increased dwell time on site
• Increased conversion rates.

Higher CTR – Sites that are optimized for AMP are shown in the Top Stories on Google SERPs. They appear on top of all other results. Users are more likely to click to click on links that appear in top stories, thus improving the Click Through Rate (CTR).

Improved user experience – Implementing AMP code can greatly improve the appearance of content on your website. That way, it ensures that any user who lands on your page will have a great experience with it, in terms of presentation, speed, usability, navigation, and more. Take a look at the image below to see the difference between a regular mobile-responsive page and an AMP-optimised page

Lower bounce rate – Visitors stay onsite with fast loading pages. According to a Google study, 53% of websites are abandoned if they are loaded within 23 seconds (source – think with google). Those who implement AMP can get two times more dwell time on the site. More dwell time means more conversion rate.

Related Article:  How to Build a Mobile Friendly Website

Increased engagement – Lightweight AMP content works well well with mobile users who have a poor internet connection. And moreover, faster loading pages keep them engaged with the content more than slower loading pages.

Increased ad views – Implementing AMP code to HTML enhances the overall usability of banners and images. So your ads are viewed more and you can increase the chances of monetizing the content.

AMP Optimization – How to do it right

If you have a WordPress site, you can easily implement AMP by using the Official AMP plugin from WordPress and Google. You can also try Weebly AMP or AMP for WP if you want to have more control over how your AMP pages look or retain analytics. If you do not have a WordPress site, here’s what you can do –

Create an AMP page template

The first step in implementing AMP for high-quality content is to create an AMP website template. For that, you need to start your AMP HTML page with <!doctype html> at the top of the page, and identify the page as AMP content by adding a lightning bolt symbol (?) in the HTML tag like this .

You should include these tags in AMP HTML documents –

1. andtags
2. insidetag
3. insidetag
4. insidetag
5. AMP boilerplate code intag

However, you cannot use HTML for all AMP pages. They are –

Google’s Accelerated Mobile Pages (AMP) are set to become more important in SEO over the coming years, and you’ll have to learn how to use them if you want your site to rank high on search engines. Don’t be left behind. if you want to learn website designing, you can join our digital marketing course that covers website designing as well.

Digital marketing is an essential stable of every business today. It’s the main nutrition that helps businesses grow into thriving ones and beat their competitors. With the advent of new technologies like Artificial Intelligence, Augmented Reality, and Virtual Reality, digital marketing can shape a company’s success in ways it was never possible before. Even social media has proven to be a powerful tool in driving intense business growth and connecting with the audience.

So, if you are looking for ways to exponentially grow your business, then you need to hire a digital marketing agency and Webi7 is the best digital marketing agency in Bangalore.

Digital marketing agencies help small businesses grow and large businesses maintain their position in the market. The services they provide help you establish a functional online presence, reach out to potential customers, increase sales and revenue, and manage your online reputation.

SEO and PPC services can help your website rank higher on the SERPs and get more leads, social media marketing services can help you with brand awareness and reaching out to a large customer base, and lead generation services can bring in more high–quality leads to your site.

Also read: The Next Big Thing in Email Marketing

With the help of these digital marketing services, your business can not only survive in this competitive world but also thrive well. If you haven’t yet taken digital marketing services, chances are, your competitors have and are performing quite well online. You’re losing out on a lot!

Today, it’s all about how well your presence is established online because the world is going digital and search engines are a big part of almost everybody’s life.

With several small businesses and startups emerging today, the digital marketing industry is booming at an impressive rate. After all, it’s one of the fastest-growing industries in India. And Bangalore being the startup capital, benefits quite a lot from the digital marketing industry. There are several digital marketing agencies helping small and Fortune 500 companies but only a few good ones can really make a difference.

Why you should choose Webi7 digital marketing agency

Webi7 digital media is not just another digital marketing agency. They are a digital partner who will strive towards achieving your business’s short-term and long-term goals using innovative strategies customized to your business needs. They are a one-stop-shop for all your digital presence needs – from web development to marketing, press release, and media and application development.

Do you have a business? Then set up your complete online presence with Webi7!

About the company

The company started in 2015 and has grown to be a team of more than 10 experts in digital marketing and web development.  Ever since its inception, the company has earned quite a reputation in the market as being the best digital marketing agency in Bangalore. They have won multiple awards like Digital consultant of the year 2019 by the CEO magazine and Creative company of the year 2020 by the CEO Story.

What sets the agency apart from the competition is that its strategies are executed after thorough research and understanding of the client’s needs, goals, niche market, customer base, and more. Their expertise in handling clients from different sectors also gives them an edge over their competitors.

The founder, Nikhil Jhunjhunwala comes from a family of business and is well-versed in all the business and marketing aspects. He applies his insights and knowledge into Webi7, which is another reason for the company’s success.

At Webi7, there is no one-method or by-the-book rule. Every strategy is tailored according to the client’s business model and they create a digital roadmap that drives result-oriented growth. And the work doesn’t end at providing results, they also strive to maintain growth and build lasting relationships with the client.

Reasons why Webi7 is the best digital marketing company 

Starts by understanding the clients thoroughly

They will analyze your market type, audience type, what kind of business goal you are looking to drive, in what area of your business you want to improve, and more.

A dynamic team of marketers, designers, and creatives

The team at Webi7 is made up of young, dynamic digital marketing nerds and creative enthusiasts who are always looking for new possibilities to do things differently.  The team consists of digital marketing experts, graphic designers, web developers, content writers, media specialists, videographers and editors, a dynamic SEO team, social media marketers, paid advertising specialists, analysts, and more. So you can avail all kinds of digital services for your online business in one place.

Customized strategies that drive result-oriented growth

Every business is different and using the same strategy won’t work on all of them. That’s why at Webi7, they look into your business goals and develop a strategy that is unique and works in sync with your business goals and objectives. Their strategies also help drive a high Return On Investment (ROI).

Constantly staying updated with the latest trends and changes in the industry

At Webi7, they do things differently. The young and energetic team at Webi7 always keeps their finger on the pulse, thus ensuring that they use the latest digital marketing strategies suitable to the modern audience.

Also read: How to Become Google Ads Expert?

The combined experience of 30+ years

The team at Webi7 consists of experienced professionals with expertise working in different sectors. This makes handling client projects easy and hassle-free. If all the years of experience of the individual person in the team are put together, the combined experience piles up to more than 50 years.

Affordable

Webi7 provides affordable digital marketing services in Bangalore without compromising on the quality. Client satisfaction is their prime priority and they aim to fulfill it at all costs.

Have enriched more than 100 websites

The agency has enriched more than 100 websites, startups, and small businesses. Together, they have enriched more than 400 businesses.

Certified search engine partner

Webi7 is a certified partner with Google, Bing, Google Analytics, and more.

Diverse services that go beyond digital marketing 

Their services range from Search Engine Optimisation (SEO), Pay Per Click (PPC), Online lead generation, social media marketing, content marketing, online press releases, Growth marketing, web development, email marketing, SMS marketing, B2B marketing, application development, and media publication They are planning to expand their services to VFX and 3D.

Strong work ethics

The strong work ethics at Webi7 has helped them maintain a strong relationship with the clients. Sincerity, integrity, and credibility lie at the very core of Webi7. With that, they always strive to exceed the client’s expectations and provide the best digital marketing services.

Going with the right choice 

There are plenty of digital marketing companies providing the same digital marketing services as others.

So how do you know which one to choose? How to choose the best digital marketing agency?

Also read: How Much does Digital Marketing Costs?

It’s important to make the right choice because your company’s growth and success are at stake. Choosing the wrong agency can not only waste your expenses but also risk your company going down in rankings and growth.

But the right agency can help your business scale new heights, beat your competitors, drive exponential growth in terms of leads, sales & revenue, build a strong, long-lasting relationship with your audience, and find new ways to connect with them. They can also help you maintain the top position in your niche market.

How to choose the best digital marketing agency

Look for customer testimonials and recognitions on their website. Google reviews matter a lot too. Most people will look at negative reviews to see if there is anything wrong with a product or if it has any bad feedback. If you find too many negative reviews, you might want to keep looking for other agencies. Do note that some reviews may have been made by fake accounts or competitors, so don’t jump to conclusions at the first negative review you see.

Then head over to the company’s website and see how it works, the presentation, kind of services they offer, age of the company, awards, and recognition, etc. The website must have detailed information about the agency – who they are, what they do, how they do, why you should choose them, portfolio, and more. If the website is thin on content and looks spammy with a lot of similar words/phrases, then you might want to go ahead with the next agency.

Now comes the consultation part. When you consult a digital marketing agency, you should ask the following questions –

• Do you have an official partnership with search engines?
• How will you work with us on a daily basis?
• Are you updated with the industry?
• On what metrics do you measure success?
• How many days will you spend on campaigns?
• How will you improve our business’s conversion rate on our website?
• Do you have experience working in our business sector?

Given Webi7’s qualification, recognition, excellence, and experience, they are the best digital marketing agency in Bangalore. They have worked for clients in industries like food, transportation, the auto sector, steel, hotels, education, travel, interior design, and many more.

So if you’re still on the lookout for the best digital marketing agency in Bangalore that offers a variety of services with expertise in multiple industries, you have come to the right place! Webi7 is here to help you enrich and grow your business like never before!

Digital marketing is the component of marketing that utilizes internet marketing and online marketing, digital technologies such as desktop, computers, mobile phones, and other digital media technologies. There are platforms to promote products and services. These developments were during the 1990s and 2000s and changed the way brands and businesses use technology for marketing.

The digital platforms became increasingly incorporated into marketing plans circular and everyday life, and as people increasingly use digital devices instead of visiting physical shops, and digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail marketing, display advertising, e-books, and optical disks and games have become commonplace.

Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones (SMS and MMS), call-back, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing that is known as digital marketing

Also read: Ultimate Benefits of Digital Marketing for Small Businesses

Gartner notes that in the context of modern business, platforms are tools that provide multiple business or technology capabilities. While there are tools to address specific functions within one business need, such as a single tool to schedule social media updates alone, platforms support multiple functions across these needs. Platforms typically enable a more extensive set of functions with APIs, integrations, and partnerships with other applications or data sources.

Now, let’s revisit the initial question. What is a digital marketing platform? A digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet.

According to Gartner, it is important to note that to classify as a platform, the solution cannot claim to support every component of digital marketing – but will rather cover functionality like media buying. performance measurement and optimization, and brand tracking. However, it may not cover other marketing efforts like SEO, SEM, Social Media.

• search engine optimization (SEO)

Search engine optimization (SEO) is the process of improving the quality and quantity of any website traffic to a website or a web page on page and of a page from search engines. optimization (SEO) targets unpaid traffic to a website (known as “natural” or “organic” results of these are the website) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches, including image research, video research, academic research, and news research, and industry-specific vertical research engines.

SEO Services Bangalore considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or related keywords typed into a search engine, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors website from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customers

• SEO

Site design improvement (SEO) is the way toward improving the quality and amount of site traffic to a site or a page from search engines. [SEO targets unpaid traffic (known as “characteristic” or “natural” results) as opposed to coordinate traffic or paid traffic. Unpaid traffic may begin from various types of searches, including picture search, video search, scholastic search, news search, and industry-explicit vertical web indexes.

As an Internet showcasing methodology, SEO thinks about how web indexes work, the PC customized calculations that direct web crawler conduct, what individuals look for, the real hunt terms or watchwords composed into web search tools, and which web search tools are favored by their focused-on crowd. Web optimization is performed in light of the fact that a site will get more guests from a web index when sites rank higher on the internet searcher results page (SERP). These guests can then conceivably be changed over into clients.

Also read: Digital Marketing Strategies 2022

Web indexes utilize complex numerical calculations to decipher which sites a client looks for. In this graph, where each air pocket speaks to a site, programs some of the time called creepy crawlies to inspect which locales connect to which different destinations, with bolts, speaking to these connections. Sites getting more inbound connections, or more grounded joints, are attempted to be more significant and what the client is looking for. In this model, since site B is the beneficiary of various inbound connections, it positions all the more profoundly in a web search. What’s more, the connections “bring through”, with the end goal that site, despite the fact that it just has one inbound connection, has an inbound connection from a profoundly mainstream site while site E doesn’t. Note: Percentages are adjusted.

• Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing it involves the promotion of any websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. search engine marketing may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings `that are paid services of search engine marketing of any website.

Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

There is a range of Social Media Marketing Services  tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing skill. Whether you want to build a brand or grow your business, we want to help you succeed.