Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. Marketing is to make the right offer at the right time and in the right place. Today customers are online; hanging out on social media, staying updated on new sites and blogs, and searching online when they have a need. Digital marketing is a form of marketing that includes products and services and can be conveyed through a mode of electric media. Digital marketing can be done both online and offline. Digital marketing offers various channels to a customer through which he can target his audience clearly and optimize the conversations. Digital marketing is referred to by several different names including web marketing, online marketing, and internet marketing. Not only does it go by different names, but there are various forms or ways to digitally market a business.
Digital marketing plays a vital role in business growth. It enhances the functioning of even small businesses and eases their growth. Marketing is the most important activity needed for growth of a business. Traditional marketing can be a drain on the funds. Social media marketing on the other hand is pretty low cost and gives direct links to current and prospective customers. Digital marketing is an extremely important part of the way we advertise today. Digital marketing is extremely important for entrepreneurs and start-ups. It allows businesses to reach a much larger audience. Services of digital marketing can be acquired by any form of business operating in any part of the globe. Digital marketing comes in many forms including mobile phones, display advertising, social media, and other such digital mediums.
Digital marketing is a platform where the user can directly compete with the competitors equally. It is more specific and more targeted to the requirements of the business. It can transform small businesses of multilevel forms by just providing an equal form of competition from its competitors. With the help of special tools such as search engine optimization (SEO), social media optimization (SMO), AHREFS, domain auditing and much more it is easier to find a more detailed and comprehensive analysis of the customer needs and behavior such as the form of marketing he prefers and much more. Digital marketing links completely to technology and provides the best rate of return to the business. With the spread of internet, smartphones and increasing digital awareness, strength of digital platforms is increasing day by day. Digital platform has opened a cheap, deep penetrating platform. Digital marketing has no boundaries. Digital marketing increases brand loyalty and driving online sales.
There is a wide scope for digital marketing in many countries and none so more than in India. Digital marketing is rising in India at a fast pace. Digital marketing is the most demanding job in India. Many companies are using digital marketing for competitive advantage. There are mobile phones, laptops and computers lead to a high change in the growth of digital channels both in strength and volume. Be it social media, searching information’s in google or making purchases India has transformed this medium into a full-fledged market. An increase in the internet penetrations in the country has led to a substantial growth of other digital industries such as e-commerce, digital advertising, and so on.
Digital marketing in India or anywhere across the globe has opened the door of automation in marketing, which is complemented by digital marketing tools available online that help businesses in doing analytics tracking, which directly or indirectly helps businesses in understanding consumer’s behavior towards their offers. India is one of the latest and largest growing digital markets globally. About 70 – 80 % of the population is dedicated to online purchases, and e-commerce websites like Flipkart, Amazon, Myntra, etc. are making their waves with influence over the market. It became easier to penetrate through a large segment of the audience in a minimal effort. The high-speed digitalization, online portals, social media channels, etc. lead to a growth of digital marketing trends. It is growing at a rate of 25 – 30 % in India annually. Everything has gone digital, from ordering food on Swiggy to booking cab on uber to, people are becoming viral influencers. Right now the opportunities and scope of digital marketing professionals are huge in India. 40 % of today’s businesses depend entirely on digital marketing globally. The government is trying to transform the entire ecosystem of public services through the use of information technology (IT).
The government has launched the Digital India program with the vision to transform India into a digitally empowered economy. Everything is going digital these days. It was ultimately in 2007 that the launch of Flipkart and e-commerce marketing website changed the structure of marketing in India. Programmatic advertising is rapidly growing in India with google marketing platform (GMP). From Facebook, Snapchat, YouTube, WhatsApp, etc. the advertisers have begun marketing and distributing customized content, stories, and channels for entertainment as a part of their marketing system. The biggest advantage of social marketing sites is that they permit interacting with people through videos, pictures, and texts with just a click on computers, laptops, smartphones, etc. Digital marketing is very much about influencing the audience online without mediums of content to increase a brand’s impact over the audience.
The right strategy converts the audience into sales. This industry has created a variety of job roles for individuals to seek employment and display their talents. Vernacular start-ups are designed specially to help brands reach out to a large audience in in vernacular languages. The growth of voice search helps the users who are just starting to use the internet or who might not even know how to type. Voice searches make searching more easily. Another method is chatbots. Chatbots have a limited script, usually offering a fixed set of options that users can choose from. Artificial intelligence is programmed to be smarter, respond to a wide number of queries in a meaningful way, and resolve issues without requiring any human interventions. Through AI chatbots are likely to be able to keep along with conversation script beforehand. Digital marketing is one of the few fields that are getting a lot of attention during this period. It is going to act as a platform for digital marketers to engage with the audience. Now a day’s digital marketing strategy has become immensely important and vital for gaining profits, attracting new clients, and retaining old ones.
