Content writing is an essential part, of the process of planning, writing & editing web content, typically for digital marketing.
As many of us are still in confusion about why we need content writing and why a lot of Digital marketers give so much importance to it, Writing content is essential because we can grab the attention of a large audience. We can attract customers with different brands, there is en number of people who are earning 8 to 10 k per month by writing content in their own individuality blogs.
Content can be written can be done in blogs, social media posts, website content, newsletters/emails, infographics, ebooks, video content, etc
Well, what exactly is content writing? is it useful, does that benefit us,
Yes, writing content is really important and useful for one to grow their brand or product. It is an art where people write content by their experience with the product or give an insight about a particular brand, places, videos, persons, etc…
Without knowing that we are really losing our money by not using content writing in this digital world.
1. Demand for the art of content writing
We can have an above check at what phase the content market or writing content is given so much importance in this generation. It’s nearly 94% in the market then it’s definitely best for the business to earn a good income I guess then is right or wrong is left to ourselves.
2. Different methods to write content
Well, writing content is majorly focused on Digital marketing purposes, it’s just like a stone carved into a beautiful sculpture that is the reason I said it’s an art towards writing and grabbing the attention of audiences.
It’s so beautiful that the content is written in a shorter format that is simple and easy to understand and readable by those who view our blogs and posts.
Content writing types
- Blogs
- Emailers
- Social media posts
- Youtube description
- E-commerce product specifications
- Scriptwriting for videos
- Landing page content
- Podcasts
- Newsletter
- Writing reviews for movies or product reviews
It is believed that in this digital age content writing is a gold mine for any business with the leverage to brands, products, and services in this outside world, each and every person using their own content art to build a brand.
3. Best Content writing examples of popular brands in the present market
So in short, organisations need to look into the customer segment.
They need to provide proper and suitable content in order to target the customers in the digital world, if customers find that the content of the brand is attractive they might share the reviews with their friends, family, and their loved ones too.
Also read: Why Content is king in writing
So let’s have a small look into small wonderful examples via brands that have grabbed the customers using their content writing techniques or ideas in writing a fine and attractive style by maintaining consistency in the market and having the trust of the customers.
4. Amul – a taste of India as everyone aware of the brand
Amul is one of the largest producers of milk products but the way they have attracted their customers through social awareness of their products by conveying positive and good vibes to the customers is one of the best and most brilliant brands that they keep engaged with through digital ads. It maintains a soft tone with customers by keeping them entertained.
5. Flipkart
One of the top trending e-commerce which has come recently into the market is one of the genuine brands available in the market. It is making attention to the market by grabbing the targeted audience by providing better products, and real-time reviews of the customers in the Digi world.
They maintain a regular social media interaction with the customers by providing a proper solution to them all 24/7 and attract the customers with unique offers like big billions sale day.
6. Swiggy – a delivery app
One of the best food ordering apps to fulfil our hunger by ordering any restaurants across the city, they always give more attention to the customers by keeping them engaged with social media advertisements with relevant content and attracting them with innovative ideas, they provide the reviews of the restaurants and customers left by the customers who order using swiggy.
7. Facebook
The top and all-time used application in social media, Facebook has made a lot of changes in this digital world which gave a lot of importance to growing online and writing proper and useful content in the market.
Each and every single individual person uses Facebook that’s the trend they have set up in the online platform, keep engaged with new updates better software development with user-friendly without any difficulties involved.
Must read: Importance of Content Originality in Digital Marketing
Facebook is built in such a way that anyone from any part of the world can get connected and share their reviews, ideas, and blogs, everything can be done. That’s the beauty of Facebook it made the target audience easily.
8 Money view – personal loans
One of the best online lending apps where they have come up with knowing a people’s emergencies and lending the feasible loans with users-based requirements.
They provide loans for the salaried and business-owned persons with choosable tenure according to the loans they get, positive rating over the app in the google play store, online reviews of the app from the customers, they majorly target the audience segment who are running out of cash and need funds in your bank immediately.
9. The Best way to practice writing content
Covid -19 has made a greater impact in the online world where every individual in this world who was busy online during our lockdown period had rapid growth and the world came to know the importance of the digital world and the benefits of earning online.
10. Clear content strategy
Always make sure that while writing content it has to be customer-centric and customer-oriented which would be simple and innovative to attract the customers.
Suggested read: Ultimate Guide to Content marketing
It’s about providing a solution to their needs and being helpful to their problems and empathizing with them. While writing content makes sure it has to be the customer getting highlighted with the difficulties rather than highlighting the company or organization.
11. Deep understanding of your audience
Yes while writing content first thing to know is who is your customer, what are their taste choices likes, and dislikes, based on that you provide a context of the brand by answering all their questions, building a proper customer persona, and making sure u provide a proper resolution to the viewers and visitors of your brand or website.
12. Write a content which connects easily with your customers
That is to say, Once you’re clear with your audience, make sure the content that you write must be customer friendly, which should be innovative and unique to connect with the customers. Always make sure you build a relationship with your customers where customers start compelling and interacting with you.
13. Content writing course
In order to get a complete insight and want to know in-depth about content writing, there are multiple training centres and institutions where you can learn and gain a piece of complete knowledge about content writing by attending online classes or watching content writing videos.
Learn digital academy is one of the best institutes for those who wanna learn content writing and explore this digital world with better and professional trainers in all aspects.
14. Content writing tools so always keep chilling and calm
Well just sit back and relax if you facing difficulty an overwhelming while writing content,
There are a number of tools in order to write content with pretty designs in every instance.
15. Pro Writing Aid
Pro Writing Aid is one of the artificial intelligence-based tools where you can write content in an expert way by making your content attractive and helping you become a better content giver.
16. Hubspot blog idea generator
Simone of the best tools where a lot of us are lacking ideas is the Hubspot blog idea generator which helps by providing better ideas related to our interest to write content so I would suggest anyone in order to be a different and smart contender
17. Grammarly
Free Online Writing Assistant Early – Grammarly is the best content writing tool in order to know exactly where we are making a mistake and to get rid of those mistakes. Grammarly really helps while writing content.
It helps in providing insights into reading, count of words, vocabulary, and readability article score.
It helps in better sentence formation and easy access to check your plagiarism.
18. Yoast SEO
Well if you’re a word press user then Yoast SEO is the best tool to write your content that you would never miss, which helps you with SEO titles and you get all access to the quality of your content and provide the necessary changes to that.
Word press users can get a free plugin in order to write their content on a website.
19. Focus writer tool
Constantly one of the simple tools to write a content of yours without getting any distraction for yourself, well it’s a good thing to know that which allows you to write content but not suggestable for editing, this helps in time save where it is not necessary for you to watch them, again and again, every time while writing content.
20. Content Writing Agency
Hmm, I’m still thinking about whether there are any institutes or agencies that teach content writing, don’t be worried there are more institutes which help you in achieving your dream come true institutes which help you overcome your doubts.
You can check with these institutes where they provide online classes and online tutorial videos in order to achieve your goals and excel in this digital world like a king.
21. Content writing course
Moreover, No one is perfect in everything in order to be perfect we take up content writing courses or attend certification classes in order to be experts in one particular thing, so there are a few online courses on content writing found below
- Writing proficiency the duration, of course, is 4.5 hrs with a platform of Harappa
- Ninja writing, the writing mastery of 4 levels is with a duration of 4.5hrs on the platform of Udemy
- SEO & Content writing course in skill diploma in digital marketing from Learn Digital Academy
Major takeaways
- Content marketing and writing is an important method in any brand marketing in today’s world.
- Writing content has to be crafted with fine imagination and structure for this present digital world.
- Examples of different content writing types like script writing for videos, emails, and social media posts all are useful for digital growth.
- The best brands in the present market who have played the right game in the market are Flipkart, Amazon, Paytm, swiggy, phone pay, etc are a few brands that are the best examples of digital marketing content.
- Best practices of content writing involve optimization of SEO by understanding the right audience with the right mixture of the content of your brand.
- Well, it has to be organized and designed with proper content by using the right tools available globally.
For Example – There are actually different topics and sizes in today’s market with engaging videos, always a good content writing comes with a mixture of good topic strategies find the below examples
- White papers
- Social media posts
- Blogs
- Emailers
- Newsletters
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Why do you need a content writing course?
The course is necessary in order to be perfect and expert so that when you wanna publish or write any blogs for a particular brand instead of copying and getting penalized for copyrights it’s always better to be your own unique and creative story to tell while writing a content to grab the audience.
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Why do we need tools?
Similarly, we need the best-optimized tools in order to make it perfect engaging and improve the readability, help in improving writing, and create fresh ideas so just find below tools for writing great content.
- Yoast SEO
- Grammarly
- 750 words count
- Typewriter
- Zen pen
- Copy escape.
Conclusion:
The above is that just a small knowledge that we are really losing money by not using content marketing in order to make your website famous and make people know that there is a brand of yours which exists in the market, we are not aware that how much money we lose in this, usually content writing proves that we spread a word of the brand, products, blogs, etc.
So just know that content marketing is one of the useful techniques in order to grab the market and audience..
Always make sure that the content has been attractive with a good story, posts, videos, and blogs, or else people won’t find it useful. Make sure that people who ever view it have to make them feel content and beneficial.
