Category: Google My Business Listing

ECommerce Or Online Shopping When And How It Was Introduced

Nikhil J

This was early 1962 it was founded by a  firm called CompuServe was all about buying and selling online in America it was like buying & paying bills online. The history of electronic commerce started 40year ago. It continued to grow with many innovative ideas and business strategies plan Online shopping was famous for the Public in 1991When internet was available to everyone. Amazon was the first eCommerce in the USA back in date.& thousands of businesses have followed since. The experience of online shopping has grown exceptional very high since its inception. Later stage it was pioneered in 1972 by Michael Aldrich

In the UK.  he introduced domestic TV to pair with landline to start the multi-user  Business Transaction process through a computer in 1980One of the earliest shopping experience 1992 was marketed to sell books stacks online in Spain Ireland and UK.

When was the first Online Transaction Introduced?

The first online transaction was by a stand ford student who sold marijuana a report Vai a parent account at there AI 1972. However later in 1994 AUG, 12 2 friends sold a CD of sting VIA internet .with secure and encrypted software through the internet. Ecommerce Timeline The electric data interchanged replaced the faxing of Doc with electronic data from one computer to another. From 1982 to 1990 B2B was marketing was very lucrative. Well B2C was Business was not successful since the computer & World wide web(internet) was not so widespread.in 1982 France introduced Minitel Which accessible through telephone line which most successful online ISP prior to WWW.

Minitel used to Deliver Data like Computer format:

The worldwide web arrives early 90” Time Beverlee and Robert cailliau introduced a hypertext project called WWW.

The same year Lee, using the next computer created the first web server & wrote the first web browser shortly he went on to debut the web on Aug. 6, 1991, as a publicly available service on the internet. When he decided to take the task on marrying hypertext to the internet in doing that the process let to him developing URL, HTML, and HTTP. In SEP 1995 the NSF began charging a fee for registering domain name 120.000 registered domain names were present at that time within 3 yr. it grew to 2 million. In 1992 a book: Future shop: how tech will change the way we shop and what we buy. Provided insight into future consumerism. From Being many hesitation and concern with online shopping but the development of SSL encryption certificate by Netscape in 1994  provided a safe means to transmit data over the internet .web browser were able to find out the site was safe with SSL certified to proceed further or not .version 3.0 SSL is std for current days Marketplaces, Payment & mobile mid 90 to present.

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  As discussed early the first online e-commerce was amazon in 1995 as bookstores were limited to about 2000,000, Amazon now includes not only books now even music video downloads electronics apparel furniture and etc. Amazon was the first every retailer to add user reviews with a rating scale for a product. This is considered the most effective way of social media to drive sales. Other e-commerce success story includes eBay an online auction site doubted in 1995 and etd. In 2005 amazon announce the creation of am ozone prime a membership offering free 2 way days shipping within the US. This was very popular putting other merchants to offer fast and inexpensive shopping options Online payment evolve Global Ecommerce pay pal began its services in 1998. And currently operators in 202 markets. The company is an acquired bank that performs payment processing for online vendors auction sites and other commercial users. they allow clients to send receive funds and hold funds in 24  currencies worldwide now PayPal manages 244 million accounts and more than 100 million active. As business was growing online secure need of transaction became apparent . in 2004 payment was meeting compliance with various security (PCI).

  This was created for account data protection. Mobile expands In 2001 amazon launched first commerce mobile site .more than a third US e-commerce sales were made on mobile devices in 2017. Both consumers and business buyers turn to mobile devices for products and research. While business buyers expected consumer features to feature such as a responsive design that travels from desktop to laptop to phone with consistent features. Steps into the future of eCommerce From 60’ until today the internet eCommerce & consumers trends continue to evolve. Buyers preference Driving Rapid Disruption. What will shopper want next? that’s what merchants online and offline are trying to figure out. For online merchants, the holy grail is to find out a genuine advantage over a drink and mortar stores, for example, new online product visualizers can showcase products in a variety of real situations at home and in office. This is an age of digital. Shoppers always go through a review to find out how the product reviews by other customers are . and outdated design communicates outdated process products and prices to old buyers. So the online store needs to be fixable enough to adapt to the new changes. At simultaneously in 90’s India also was in E-Commerce started by Mr. K Vaitheeswaran started India’s first e-commerce website Fabmart.com back in 1999

Before Flipkart Amazon, mantra Snapdeal & Bansal there was Mr.vaitheeswaran Fabmart in India. This was marketed by Aditya Birla Group and as More. But Mr.Ventheeswaran continued his marketplace Under a new brand indiaplaza.com Well on these days there was no shipping company no payment gateways they had to all on their own. Later in 2013 came Bansal Group with Deep Discount and washed always India plaza to shut its operation. India Growth in Ecommerce till Date and future prediction on Growth. Below Link to understand the Growth in E-commerce in Next years .if the Biological (Corona)  Ends

 

Digital Marketing Benefits For Local Business In Corona Time

Nikhil J

As the coronavirus rapidly makes its way across the globe, the whole world is on high alert, scrambling to deal with the pandemic. Human lives and public safety, of course, are the top concern when it comes to the coronavirus, and businesses and government agencies have responded by encouraging people to avoid crowds- which, by the way, are everywhere.

Now, more than ever, business owners face unprecedented challenges. The COVID-19 pandemic and its aftermath are going to continue to cause major disruption for businesses across the country and change consumer buying behavior indefinitely.  It’s in these moments of uncertainty and rapid change when a digital marketing strategy is vital in the aftermath of this pandemic, there will be businesses that are ready for the rebound and ones that don’t embrace the opportunity to adapt. It is a pivotal time to invest your energy and effort into building a digital marketing strategy that can support your business now and prepare you for acceleration in the future.

Most local businesses depend on foot traffic and word-of-mouth referrals to increase their customer base, which is why COVID-19 has been so damaging to their profits over the past few weeks. Many states are creating stay at home orders, meaning that businesses that revolve around the physical presence of customers aren’t getting the traffic they need. It is crucial for businesses to adapt their marketing strategies to reach customers at the right place and at the right time. This is why digital forms of communication are so essential. Social distancing may have created physical distance between us. But it’s connected businesses and consumers in whole new ways. Being confined to your home during COVID-19 doesn’t need to be wasted time. If your business is focused on serving the needs of your customers and community. You have an immense opportunity to focus your energy on building a responsive and adaptive digital marketing strategy.

While people are staying at home during the COVID-19 pandemic, they will be utilizing the internet and online search even more. You must keep pace with the changes in consumer behavior and be there when they’re searching for a business like yours.

We’re all dealing with the impact of the coronavirus outbreak has had on our lives whether you’ve tested positive or not. We’re all taking precautions. We’re locked in our homes and our kids aren’t in school. We can’t visit our friends. This is a time to really show empathy to others and help out where you can. This is a time we all need to be sensitive and not too pushy, but it’s a great opportunity for your brand to stand out during a difficult time. More people are on social media now while stuck at home, scanning for updates and trying to stay connected in a suddenly isolated nation. Also, use your business to contribute to area food banks or assist the elderly with their grocery shopping. And promote your good deeds with social media marketing to help build your brand.

Anything online right now will be consumed more than ever before. This is not the time to be hidden online. You should be using search engine optimization strategies to climb to the top of Google’s search engine results pages so your business can be easily found. People still place orders and nees things even when at home. A lot of people still contact companies during work hours, and that is not going to change just because they are home. Your competition may adjust but that doesn’t mean you have to stop everything and lose sales. It’s a great time to continue your digital marketing as other advertisers may go offline at this time. SEO helps your business increase organic traffic to your website and move past your competition. You want to be on the front page of the Google SERPs and at the top of the list. so that when your customers search for a certain keyword you’re the company they end up calling. To climb to the top of the SERPs takes time and strategic optimization strategies.  If you don’t continue to optimize your website and content daily, you lose valuable ground in the search results and your freefall could cost your business thousands of dollars in lost revenue. You have to remember that SEO is more of a long-term strategy. What you do today for your SEO campaign will affect your organic search traffic two months from now. Pausing your SEO campaign now could have a detrimental impact on your revenue potential two months from now when the coronavirus starts to become a distant memory.

During this uncertain time period, you have the opportunity to show support for your customer base by offering special discounts that will keep your revenue flowing. Identify your product-market fit and create a special offer. Many people are at home browsing, looking for discounts to unrest. It’s a great way to engage with your customers and keep a steady stream of revenue that will keep your doors open.

Local SEO is now more relevant.  We’ve all reduced our travel and are staying close to home. In this rare time, when we do leave our house, we’re looking for a nearby destination for services and supplies. So you want to make sure your business is using local SEO strategies to optimize your website for ‘near me’ searches. You want customers in your geo region to be able to easily find you online so they turn to you first. At a time when we’re all looking for more convenience, this gives your business a chance to provide assistance during a critical time for families. Another way to boost your local SEO during this time is to not forget about the importance of adding positive reviews. During the coronavirus, online reputation management is as important as ever because this is a great time to really connect with your target audience during a chaotic time.

These are challenging times for everyone. But your business can still flourish if you’re willing to try a new approach and not pull back on your marketing during a critical time for your company to show compassion and empathy. To learn more about digital marketing and local SEO

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Updates On Google Business Listings For 2022

Nikhil J

What is Google Business Listings:

Google business listings or Google my Business is a simple, powerful, easy to use, and free of cost Digital Marketing tool provided by Google for the local business operators. It helps the local business owners to reach more people or audience based on their product and location. In simple terms When a person searches for a local service in the Google search engine he would get the results of the services in that location, which will help in getting the Name, address, reviews, location map, business operating hours, website and contact information of the service provider.

Your Business Listing will help the viewers to know more about your business without visiting the shop. For the business owners, it would help to get more positive customers as the customers would have searched for your services and then contacted you for the services.

Google would be updating their software and the tools regularly to make it user-friendly and reach more audience. Hence this would also be one of the ranking factors to rank on the search engines.

Let us see more about the latest changes made by Google in 2022:

Google my business Posts:

 Google my business Posts are mini ads that would show in the Right bottom of your screen on the search engines. You can use them to display offers, new product launches, and events. Posts would be one of the most powerful marketing aspects in the coming Period.

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Google Reviews:

 Google Reviews is one of the most prominent tools as your customers can write reviews about how their Experience was for your business products and Services. Your Business Reviews will be one of the most important ranking factors on search engines to determine your prominence positioning.

As you have more positive reviews to Your Business, you would rank higher. It is also crucial for you to respond to your customer’s reviews timely and maintain positive reviews and handle negative reviews professionally too.

To get an instant notification on your Smartphone when you receive reviews in Google my Business Listing, Install Google My Business Mobile application on your smartphone. it will help you to reply instantly to your customers. Reviews also play a significant role because about 85-90 % of the people search for the reviews before making a decision.

As any previous Bad review of a customer makes them feel their experience won’t be better too and they try to avoid contacting your business giving a loss of a prospect Client.

Adding videos to My Google Business Listings:

 As we have seen in recent times most people get easily attracted to the videos, and nothing better than a small Explainer Video can describe your business. About 85% of the people on Facebook watch the video.

Adding a video to your business account would help you to reach more customers, and increasing the overall conversion too. Don’t publish a stock video’s as Google would review posted google Business videos. The Requirement is the video should be of Maximum 30 seconds or less, Size up to 100 MB, and 720 pixels or higher pixels.

Google My Business Description:

 It’s important to add a description of the range of products or services provided by your business, as this could help people get to know more about your product or services range. If you are able to communicate with your customer, and providing the same information to Google that would help you in Ranking Higher in the SERP Positions.

The description would improve your ranking on the search engine. Try to use all the characters while writing the descriptions. You can write up to 750 characters.

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Read more from our blog:

Digital Marketing Stats in 2018

Why Digital Marketing is crucial to your Business’s Success

Future of E-commerce in India