Best Digital Marketing Tools trusted by the Expert in the field
You must-have digital marketing tools to grow your business. Without tools to get ranked on the Google Search Engine Result Page is a bit difficult.
Google Tools for Digital Marketing
1. Google Analytics
Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
Google Analytics is employed to trace website activity like session length, pages per session, bounce rate, etc.
This service is available for anyone with a Google account. Google launched the service in November 2005. Google Analytics is now the most widely used web analytics service on the internet.
2. Google Data Studio
Google Data Studio is one of the most effective and efficient reporting tools that allow you to convert your client’s analytics data into easy-to-understand and informational reports through data visualization.
You can easily customize, Access, and share the report through Google Data Studio to your clients as well as to your in-house team.
In simple words, Google Data Studio allows you to convert analytical and search console data into reports that can be easily accessed and deciphered by any human.
3. Google Search Console
Google Search Console is a free Google Service that provides insights into your website and information about the audience.
Its also known as Google Webmaster. Google Search Console is a nice way to optimize SEO.
Search Console checks the security issues if there any hacker or malware attacks also it counts internal and external pages which are linked to the website.
Similarly, It checks the crawl rate and views statistics when Google bot assesses a particular site.
Related Article: Best Digital Marketing Tools
It provides information on how Google crawls, indexes, and serves the websites. As a result, it helps the website owners to monitor and optimize the search results.
Digital Marketing Tools for Keyword Research & SEO
1. Ahrefs
Ahrefs is one of the most powerful suites of Social media and SEO tools used by SEO experts.
Ahrefs dashboard is where you keep track of all your data. You can add a URL to keep a running snapshot of the health of a domain.
It will quickly show you any technical crawl errors, new links, new referring domains, and a
snapshots
Ahrefs is a well-known toolset for backlinks and SEO analysis therefore it will keep you notified of new and lost backlinks, web mentions, and keyword rankings.
2. Ubersuggest
Ubersuggest is one of the best digital marketing tools for SEO. You can get keyword
ideas with this free keyword suggestion tool. When you search for a keyword it will show lots of suggestions. Similarly, you can get search volume, paid difficulty, SEO difficulty, PPC, monthly search, etc.
Originally founded as a tool that scraped Google Suggest terms, Ubersuggest was recently acquired by entrepreneur Neil Patel.
You also get key data in each keyword, including monthly search volume, average CPC, PPC competition, and SEO competition.
3. SEMRush
SEMRush is the tool every digital marketing people need. It helps you out with keyword research, business, and online competition.
SEMRush discovers the globe’s leading digital marketing suite for online intelligence.
It provides the following services: SEO, Keyword Research, Social Media Marketing, Competitive Research, Content Marketing, etc.
SEMRush is an all-in-one tool suite for improving online visibility and discovering marketing insights. Also, it will help how much research are you able to do on your competitors.
4. SE Ranking
SE Ranking is a cloud-based platform for SEO and online marketing professionals that provide keyword research, backlinks monitoring, competitor research, website audit, keyword clustering.
SE Ranking includes five navigation tabs and all your websites. You can easily find out the average position, traffic forecast, traffic, and website visibility.
On the dashboard, You can check out the total number of keywords, indexed pages, PR, and top 5/10/30 ranking keywords in the search engine.
Creative and Designing tools
1. Canva
Canva is the best digital marketing tool for design. It is an online graphic design platform that lets you create professional-looking images for posters and infographics.
When people had to learn expensive heavy software like Adobe Photoshop to create a simple yet professional-looking image for posters, infographics, etc. Then Canva came into the picture.
It is free to use and is loaded with pre-design templates of image layouts, fonts and elements for just about anything you need for your visual presentations.
Also read: Best Digital Marketing Tools
It is easy to drag and drop interface and cloud accessibility makes it a real game-changer.
2. Powtoon
Powtoon was founded in January 2012, and in February 2013, Powtoon introduced a free account option which is allowing users to create an animation video that can be exported to YouTube.
Powtoon is a web-based animation tool that allows users to create presentations by manipulating pre-create objects, imported images, provide music to created
voice-overs.
It uses an adobe flex engine to generate an XML file that can be played in the Powtoon online viewer, export to YouTube, or downloaded as an MP4 file.
Social Media Marketing Tools
1. Buffer
Buffer started as a scheduling tool for Twitter but at present, it allows all the important social media platform, for example, Facebook, Instagram, LinkedIn, Pinterest, and Googl+
Buffer is one of the popular and best digital marketing tools for social media marketing that allows marketers to schedule posts across a variety of social media platforms.
Reading Suggestion: Must Have Digital Marketing Tools
Buffers have a basic set of analytics tools that allow marketers to measure reach and engagement metrics across the channel.
2. MeetEdgar
MeetEdgar is a social media scheduling tool that allows marketers to reschedule old posts on various platforms like Facebook, Instagram, LinkedIn, Twitter, etc.
With MeetEdger, You have to organize your posts by category and schedule content. So that, It will go through your queue and updates content from each category.
A social media management tool that handles both scheduling your content and optimizing your social media traffic.
3. Hootsuite
Hootsuite is one of the most popular social media management tools in the market and you can sign up free of cost.
Hootsuite handles more than one social media accounts. As a result, Bring multiple accounts under one login into a single dashboard.
It allows you across team members for collaborations and an approval process. On the other hand, the main benefit is you can see all the comments and mentions in one place.
4. Buzzsumo
Buzzsumo is a well-known research tool that helps you out how your content is performing and who is spreading the word.
If you want to become successful and overtake your competitors then you need to understand the strategy and exactly what they are doing. Similarly, what you are doing is working or not.
Buzzsumo is one of the most powerful research tools on the market. So, you can use it to find the content that is most shared on the social media platform.
Buzzsumo is one of the most powerful social media marketing tools in the market. Track competitors and do an analysis based on their content and strategies.
5. Mention
Mention is one of the best digital marketing tools for social media and web monitoring. So that, Monitor can mention your brand and products.
Mention monitors the web and social media. As a result, It delivers alerts in real-time by push notifications and creates alerts for keywords.
Also read: Content Writing Tools
Mention was founded in April 2012 with a partnership called eFounders. In 2013 Buffer became a new partner of mention.
It allows users to monitor mentions of their brand and share them with all the social network accounts via buffer.
Email Marketing Tools
1. Mailjet
Mailjet is a French cloud-based email delivery and tracking system that allows users to send marketing emails and transactional emails.
Mailjet platform provides effective tools that allow to design email, Send high volumes, and track emails. Also, You can create effective email marketing campaigns.
The company was founded by Wilfried Durand and Julien Tartarin in 2010 through startup studio eFounders.
2. HubSpot Email Marketing
HubSpot Probably well-known for its marketing automation platform but recently launched a free email marketing tool that provides lots of features.
One of the best parts is, you can generate leads using Hubspot email marketing tools for free.
The tool features are handy drag-and-drop visual editor, and it also comes equipped with pre-built templates to get you up and running immediately.
HubSpot was founded in 2006 by Brian Halligan and Dharmesh Shah. It is an American developer and marketer of software products for inbound marketing, sales, and customer service.
3. Sender
The sender is one of the best and free email marketing tools in the market. It provides simple feature templates that you can create stunning newsletters without having any HTML knowledge.
You can choose the design from templates and customize it with elements such as videos, images, and text.
Sender’s robust analytics feature is the top reason why it is on your email marketing tools list. You can track who opened emails and clicked on the links.
4. Benchmark Email
Benchmark Email is an internet-based service provider of email marketing. It offers various free and paid options.
Benchmark Email is also a good option to include your email marketing tools list because you can add images to your email. Similarly, Edit the image right on the platform.
You can also design a fabulous email that looks great no matter which device the recipient using.
Benchmark Email was founded by Curt and Denise Keller in 2004. The was named one of the “20 B2B technologies in 2017” by Forbes.
5. Mailchimp
Mailchimp is an American all-in-all email marketing and automation platform. You can sign up free of cost similarly provides a free version MailChimp
The free version of Mailchimp provides basic email marketing features such as email creation and scheduling. You can also get audience insights to optimize your marketing efforts.
Mailchimp is one of the famous and best email marketing tools that you have probably heard of. Their free plane and feature make it famous in the market.
Mailchimp was founded in 2001 by Ben Chestnut and Mark Armstrong. In 2016, Mailchimp was ranked No. 7 out of 100 Forbes cloud list.
Customer Service Tools
1. Zendesk
Zendesk is an American customer service company was founded by Mikkel Svane, Morten Primdahl, and Alexander Aghassipour in 2007.
It provides a full suite of tools to get your support team up and respond to all of your customers’ needs. Similarly, Zendesk lets you connect and understand all the customer data.
2. serVoice Helpdesk
A UserVoice Helpdesk is a great tool for designed customer service platforms. With UserVoice, you can set up a help desk and feedback site for your customer.
The reports offered to create it straightforward to envision that agents square measure performing best, and client satisfaction surveys allow you to acumen your team
performs as an entire.
What is more, the platform optimizes the method of assembling and analyzing client feedback without interrupting your guests.
3. LiveChat
LiveChat is a customer service tool that lets you reach customers with more personality and experience with a live chat solution.
The passive chat box that lives on your page lets your potential customers reach right out to some of your service reps, helping you effectively answer questions and inquiries.
You can get your customer experience, Quarry with a live chat and convinced them according to services. There are many digital marketing institute in Bangalore, but Learn Digital Academy is one of the best digital marketing training center in bangalore because we offer quality Digital marketing course in Bangalore and educational program at affordable prices.
