Digital Marketing Career Growth : Scope & Opportunities
Table of content
- What is Digital Marketing?
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- E-mail Marketing
- Mobile Marketing
- Copy writing and Editing
- Pay Per Click (PPC)
- Web Design and Development
- Business/Marketing Strategy
- Benefits of Digital Marketing
Learn Digital Marketing from India's Only Agency based Digital Marketing Course Training Institute in Bangalore and Shape Your Digital Marketing Career.
In this fast pacing world, it is very important to be updated with the latest skills and knowledge. As technology is evolving, the new skills are being developed in the market. If you are digital-holic and you love to spend time on computer and mobile, then Digital marketing career can be the best option for you.
It does not need to be technical knowledge to enter the digital world. Anyone can be part of digital evolution. It does not matter who you are, you can be a student, a professional, an entrepreneur, businessman, and housewife. Digital marketing is an open platform for everybody.
There is a huge demand for digital marketers, time to time new updates keep coming for the technology growth. Just find the latest trends and start sprinting not only for your development but career growth as well.
In this digital era the people's lives are somehow affected by digital technologies, small businesses and large organizations they are also using marketing through digital mediums. The growing demand for digital marketing has created a new opportunity and it can be the best option to start a Digital Marketing career path.
The best way to learn digital marketing:-
1. Start reading blogs related to your topics.
2. Start practicing and be updated as per the industry.
3. Join the digital marketing training institutes where you will have practical knowledge and experience and you can also clear your doubts.
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Just understand the basic concepts of Digital Marketing.
What is Digital Marketing?
Digital Marketing is an open platform to promote business, product, and services. It is a basic word which is used to describe the integrated marketing services for attracting, engaging and converting customers online.
Digital Marketing is a modern term of traditional marketing.
Digital marketing encompasses, even more, roles and skills than marketing even before and this versatile and flexible nature of the business that makes it so fascinating.
Here are the various segments of Digital Marketing which everyone should know:
Search Engine Optimization (SEO)
Search Engine Optimization means, setting up the website and content to show up through online search results. It helps to improve the visibility of a website within the organic or natural search result.
Search Engine Marketing (SEM)
It is a platform where any business and companies can promote their product and services to get more visibility on the search engine. SEO gives the higher ranking in the Search Engine first-page result by showing relevant Ads in the search engine result page (SERP) and get more relevant traffic.
Social Media Marketing (SMM)
Social media marketing is used to promote a business or events by using different social media channels. It is the process of getting traffic or attention through social media. Its main objective is to make brand awareness, getting leads and conversion.
Email marketing is the method of sending a message or bulk messages to the desired person, or a group of people, by email. E-mail marketing is used for business advertisements, sales solicitation, or a call for business.
Mobile Marketing is a well-defined and accepted strategy to promote your products and services through devices. It involves marketing messages, reviews, price comparisons, advertisements, videos, and other content delivered to or with personal mobile devices. These devices include cell phones, smartphones, tablets, and other cutting edge mobile devices.
Copy writing and Editing
Copy writing is the art of writing to promote products, services, a business, a person or an idea. While writing one should concentrate on choosing, editing, and constructing those words in a way that they could convince the reader into taking a specific and measurable action.
Copy editing is a process that ensures that text is correct in terms of spelling, grammar, terminology, punctuation, and formatting. It also ensures that the idea the writer wishes to portray is clear and easy to understand.
Analytics is the scientific approach in which the significant patterns contained in the information are discovered. It is about turning raw information into insight for better decision-making. Analytics is based on the application of statistics, and operations research in order to gain insight into the meanings of data. It is especially helpful in areas that record a lot of data or information.
Pay Per Click (PPC)
It is a platform of internet marketing where advertisers have to pay a certain amount each time when one of their ads is clicked.
Web Design and Development
Website designing deals with the creative and interactive part of the website. In website development, one has to deal with the content positioning as well as the color combination, font, etc..For web development, we do have to deal with hosting over the internet to perform website visible online. This process includes web design, content development, scripting, and network security configuration, among other tasks.
A marketing strategy is a business's overall game plan for reaching people and turning them into customers of the product or service that the business provides. The marketing strategy includes planning and execution that lays out the types and timing of marketing activities.
E-commerce is a website where a user performs buying and selling goods or services online by using the internet. E-commerce enables customers to exchange products and services electronically without time and distance obstacles. The digital economy is embedded in every corner of our lives and is definitely going to scale in each part. It is good to think to get specialized at least in two-three areas. In Digital Marketing there are so many avenues that you can follow, it will be best to initiate with your interesting part and start learning and practicing. Large and small industries are actively moving from conventional marketing to digital marketing techniques. As a result, companies are hiring more digital marketers and the demand for people to fill these jobs is high.
Why Digital Marketing?
According to a survey, more than 50% population of the world now uses a smartphone. There are approximate 2.80 billion social media users in the world and 1.61 billion people use e-commerce services around the globe.
Its in high demand
Digital Marketing jobs are in high demand. Innovative technology and changing the human attitude towards digitalization have changed the behavior of the people. The influence of digital marketing is tremendous. Now it is possible for every brand to reach the right people who have a little digital connection.
It will help you to kick-start your career
Yes, learning digital marketing can give a new start to explore and grow yourself. There are lots of things to learn, developing this skill can be the added mark for you to be presentable. If you want to stand out in the crowd, build your own social media presence, start a blog or a youtube channel and show your presence throughout the world. There is a number of examples of people who have been hired after their digital media talents have been visibly showcased.
It does not require a specific academic background
The greatest point of pursuing a career in digital marketing is that you need not be a specific educational background. Either you belong to a technical field or a non-technical background, you can enter into the digital world and learn digital marketing.
It allows you to explore different sectors
As a digital marketer, you will have the choice to explore the industry you wish to. There are several industries which are taking digital steps: Education, News & Media, Fashion industry, Gaming and entertainment, Health sectors, Auto-mobile industry, Food, and traveling, etc.
Oppurtunities of digital marketing
SEO Specialist, SEO Analyst, PPC Analyst, Social Media Marketer, Creative Specialist, Content Writer/Reviewer, Online PR Expert, Digital Advertisement Expert, Inbound Marketer.
Embark your own career
Digital Marketing is totally free of academic restrictions. Unlike other professions where you need to complete your degree or diploma to start up your career, digital marketing does not need any prerequisites. The digital world offers large opportunities to begin your career without stepping down your qualification or profession.
The industry is always evolving
As the industry grows and changes, there is always something new and interesting to learn. There are many experts working in organizations, you are likely to work with a multitude of backgrounds, with all having to come together to make marketing strategies.
As digital marketing is in huge demand, there is more opportunity to negotiate remuneration whether you are working in-house or a freelancer. So long as you show your work process, you will be able to bid higher.
Start Learning Digital Marketing Today
As you can see all the aspects of digital marketing that are listed above. Digital Marketing is comprised of plenty of parts and you can be the specialized one in any. Digital marketing is one of the must-know skills of the present time. With increasing internet demand and reduction in data rates, more and more people are coming online and searching for more content online than ever before.
- Once you are focused, start to learn. The internet is loaded with full digital marketing resources on each feature of the field. Start to learn by reading blogs and articles, watching videos and downloading books.
- Catch the mentors and take the guidelines.
- Join a digital marketing training institutes for better understanding.
In the end, you will become more acquainted with who the real players are in your chosen field and you can dig deeper into learning. Explore the tools and platforms, and start to put your newfound knowledge to work even if you are not working. Doing so will also assist you to find out what you are great about as you expand that understanding as well.
Benefits of Digital Marketing
1. Business survival online:-Ensuring your presence online so that people come to know you exist in the market. Promote your products or services and let your customer know
2. Brand value and people trust:- It builds brand reputation, as satisfied customers will most likely tell other people about their experience with your brand, product, and services.
3. Cost-effective than traditional marketing:- Digital Marketing provides better and much more cost-effective marketing channels that deliver results. One of the most effective modes is E-mail marketing through that you can boost your leads.
4. Valuable data and analytics:- The real-time data provides information with a better understanding of the effectiveness of the marketing tactics. With access to this information, one can optimize the marketing budget by investing in well-performing marketing campaigns.
5. Content performance & lead generation:- The more engagement you get, the more Google considers your content to be worthy. And, in turn, it will also boost SEO ranking with ease. Through Digital Marketing, we can measure exactly how many people viewed the marketing content.
6. Improves conversion rate:- Through Digital Marketing we can reach out to the customers at any time. Rather than bothering them with phone calls, it seems a better idea to reach clients online.
7. Better revenues:- Digital Marketing techniques are one of the effective modes to generate higher conversion rates which deliver loads of profitable benefits for the business in terms of better and higher revenues.
Real-time results:- Digital Marketing lets you know how effective your approach has been. By understanding the scenario, you can take the necessary steps to improve the results.
About the author: Kamlesh Gupta is a Digital Marketing Trainer at Learn Digital Academy and Digital Marketing Executive at Webi7 Digital Media, Bangalore.