Understanding the methods to sell on Instagram provides unbelievable opportunities for businesses to reach the right people and increase sales. According to a report, Instagram has 1.074 billion users across the globe in 2021, which is above 73.5 million compared to the previous year. Huge brands to local market stores, trades across the world are driving great results using the platform. Let us see 11 ideas to increase brand visibility and increase sales on Instagram.
1. Design Amazing Pictures
Think of your Instagram followers scrolling through their feeds post by post. You have to make them stop scrolling to see an attractive, eccentric, and good-quality snap. Let us see some tips to gain traction with your pictures,
Share pictures that convey a message: For instance, if your followers are interested in various cultures worldwide, try to post a photo that portrays the same to spark attention.
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Obey the Photography Rules: The best part here is, you don’t have to use a professional camera to capture stunning pictures. Just follow the below rules using your smartphone,
- Make use of daylight if possible.
- Try to stay away from overexposure, for that, before capturing any picture, tap on the bright part of it.
- Click pictures during a misty day, sunrise, or sunset.
- Capture images from multiple vantage points.
- Make use of distinctive frames.
Magnify pictures using tools: There are plenty of tools; you could try them to post seamless pictures.
2. Host Contests
Hosting Instagram contests enables you to build engagement and gain additional followers. Contest ideas include asking them to like, comment on posts you share, and follow you for participating. You could also ask them to tag their friends, where they would get an entry per tag. Or, it could be user-created content, the best type of content so far, where it lets the audience share pictures or videos and tags your brand or links your business hashtags and win prizes.
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3. Leverage Video Clips
Instagram videos receive double the engagement compared to picture posts. To grab their attention, you have to leverage your videos.
- Make your videos clips short and attract followers with just the initial few seconds of the video.
- By default, the videos on Instagram are soundless, so add captions and music to turn them around.
- Have the right goal to record videos; it could be to gain traffic to your weblog, build engagement, attract a new audience, or educate them.
- Put up behind-the-business scenes of your business to humanize your brand.
- Share videos of your products used by customers and their opinions.
- And, remember to stick to the rules of photography while recording videos.
Posting video clips to your profile will engage your potential audience; eventually, these clips help build brand visibility. If you run a start-up business, you could post creative and attractive videos to boost engagement and get automatic Instagram likes for social proof to acquire new followers who may turn into your potential customers and increase sales.
4. Share Great Content Using stories
Instagram stories prove to boost engagement; you can show them making a product or an interview of an employee, etc. Produce videos with real people to engage viewers. You could also put up a sneak peek of an upcoming event or product, hence creating hype before its release.
You can also feature other Instagram profiles on stories. Sharing a similar follower demographic with other brands on Instagram helps build a community that features the brand. When you cross-promote other brands, you and your followers are about to witness a significant profit. Your followers are introduced to a new brand, that they will post your content on their profile.
5. Reply to Every Comment
Feeds on Instagram flooded with content. When they put effort into commenting on your post, make sure you respond to them timely. Make them feel special by liking their comments, thanking them, or answering their queries. What if you get tons of comments, and you are not able to manage them all? Employ a media manager to work for you.
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6. Connect through Pods on Instagram
Suppose you are a starter to market your product using Instagram and have not many followers; you could get on pods to magnify your engagement. Let’s see how it works:
- Try to identify a tiny Instagram Pod. Instagram Pods are a set of business people who connect to ramp up audience and engagements for each other.
- Obey the Pod’s rules. All you have to do is a comment, like, and re-share other members’ posts.
- In exchange, your posts would get likes, shares, and comments from other pod members.
Make sure,
- The pods are small with fifteen to twenty members,
- Don’t go for giant pods with hundreds of members.
- Ensure to follow the Pod’s guidelines; failing to do so gets you kicked out of the group.
- Pods are essential for start-up businesses on Instagram. As you build a solid presence on the platform, you will get likes, comments, and shares rather than pod-generated.
7. Use Hashtags Wisely
Making use of hashtags is one great way to build your following. Instagram lets your posts be visible on the respective hashtag pages. You could use up to thirty hashtags in a single share, and you can use all of them. Hence, ensure to use the famous and relevant hashtags for your brand.
Also read: How to Plan Social Media Marketing Campaign
You can also customize hashtags for your brand. It is a perfect move if you have a strong presence of the brand and a considerable following. Do not repeat hashtags in a single post. Avoid spamming!
8. Make use of Links
Instagram lets you provide links in two ways to drive people to your online store via links.
You could insert a link in your profile bio to connect followers to your web page.
If you have acquired ten thousand followers, Instagram offers you to add a “swipe up” link feature on stories which directs them to other helpful information web pages of yours.
9. Partner with Influencers
A mind-blowing fact was, 80% of marketers have said that influencer marketing is very effective. Joining hands with influencers could help you drive massive sales. But ensure to choose the right influencers who have great bonding with their audience, are related to your brand, and have an audience interested in your business.
10. Use Emot-Icons
Sprinkle your posts with emojis like hearts, smiles, or rainbows, etc. Emoticons are popular among users. Using them in your content makes them feel good and attracted to your brand. A study says, 50% of posts on Instagram use emojis. They are not just for fun and trendy purposes; they could perform well with a heavy presence if used wisely.
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11. Post Appealing Instagram Ads
A report says, 69% of marketers allocate budgets to Instagram ads rather than to influencers. And, these ads could reach over 849.3 million users. Therefore, it is a great idea to kick start an ad campaign if you haven’t had one. While creating an Instagram ad, Keep in mind,
- To know your audience’s interests.
- Put your text short as Instagram cuts off characters behind two rows, hence try to include call-to-actions within the limit.
- Deal with paid advertisements just like organic ones to stay connected with your followers.
Hopefully, these steps offer you some insights and a great inspiration to use and learn Instagram to drive sales.
