Digital marketing and traditional marketing are two different ways to market your product or service. While digital marketing is more effective than traditional marketing however let us first understand the difference between the two.
LET’S UNDERSTAND THE DIFFERENCE OF DIGITAL MARKETING AND TRADITIONAL MARKETING:
TRADITIONAL MARKETING: –
Traditional Marketing involves advertising in those ways which do not involve the use of online mode of advertising. It is one of the oldest forms of advertising which involves advertising through print media(newspaper), radio, door-to-door advertising, television, direct mail, and many more similar forms of advertising.
Traditional marketing is still under use because people feel it’s one of the ways through which they can reach a wide range of audience. This form of advertising is very old and trusted.
Ways of marketing through Traditional marketing: –
- Television: Many companies opt for this form of advertising as it helps them to reach a wide audience. Advertisement through television requires the companies to pay a huge amount to the television channels to show their ads on their channels between their programs.
- Radio: One of the oldest ways to advertising wherein companies pay an amount of money to the radio Newspaper: – channels to talk about their companies on their radio channels.
- The most circulated channel in the world wherein the advertisers choose a place on the newspaper wherein they would like their advertisement to be shown and then they are charged accordingly. But the amount charged are high in this medium.
- Billboards: – In this form of advertisement the companies make huge banners of their ads and place it at specific spots near the roads and many other places.
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- Face to face interaction: The companies hire salesperson if they are a big companies and if an individual owner-employer company the owner themselves go door to door or directly come in contact with customers and sell their products. The amount of time spent in this is very high.
- Direct mail: Companies send direct mail to the mail boxes or to the homes of its customers. This way takes lot of time and high cost.
- Telemarketing: Telemarketing involves cold calling in order to generate leads. This form is time- consuming.
- Event marketing: Companies usually host events or games and this method helps them to engage audience and in some games they provide coupons as well to the customers who participate in the games and in this way they attract customers to their shops or businesses.
There are many more ways through which companies can promote their products and services without the use of online media.
DIGITAL MARKETING:
Digital marketing is a growing form of advertising and has kept evolving over years. Digital Marketing is a form of marketing which involves the usage of online mode of advertisement like social media, blogs, website and many more.
Digital marketing is a way through which a person can reach audience not only in their home country but audiences worldwide. Digital Marketing builds trust among customers and they keep seeing the ads at regular intervals.
Ways of marketing using digital marketing:
- Pay- per click:- It is a form of strategy wherein the digital marketer/ the company using digital marketing will have to pay for every click the user does on the ad. Ex:- google ads have an option if creating pay per click where Google will show the ads to the targeted audience, but it will charge for every click when the user clicks on the ad.
- Search Engine Optimization: – One of the best ways to get an audience to interact with your company, with zero or no cost. SEO is a way of getting our website or blog to the top in Google or Bing search engines by optimizing/updating it regularly to make it easier and interesting and informative to the audience which will help in ranking the website to the top.
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- Social Media Advertising: – It is a form of advertising/Digital Marketing Services where the companies or the digital marketer uses to reach a wide audience with the help of social media like Instagram, Facebook, Twitter LinkedIn, etc. by using the respective social media apps or through creating a page and continuously updating the page just like SEO and attracting audience towards the page which can help the company grow its business by interacting with the audience.
- Content marketing: – The content is the king!! Writing good content does not only engage the audience but also provide them with the information they search for and content can be in the form of writing or through video or both. The content can be shown in the form of blogs, e-books, videos, etc.
- Affiliate/ influencer marketing: – Digital marketing not only marketing through own but includes marketing through influencer by paying then a certain amount of money for promoting our products or services on their platforms which helps in reaching a wider audience.
- Email marketing and SMS marketing: – Digital Marketing Companies in Bangalore can help the company reach its potential audiences through email and SMS as well.
Digital Marketing vs Traditional Marketing: the downside of going traditional
In today’s scenario the technology has evolved enormously enabling the business to connect to their audiences better. Though traditional market is still effective, but in this era its not the only way of reaching the target audiences like before. With the introduction of digital marketing businesses are finding it easier and cost effective to reach their target audience.
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- Minimal interaction:
The usage of mobile phones and laptops have increased like never before. More than reading news on newspaper people are preferring to read news on their mobile phones, more than watching television people are busy on their mobile phones and more than listening to the radio people prefer to watch videos on YouTube and many more such ways through which it can be seen that people are shifting and interacting more with the online mode than the traditional mode.
- Higher Costs:
While marketing through traditional form of marketing businesses and individuals incur more cost and investment in comparison to digital mode of advertisement. Advertisement through television, radio and newspaper have been proven to be very costly and companies have to invest a huge sum of amount to reach their audience.
While in digital marketing with little or no cost companies can generate more leads and reach a wider audience.
- Limited customisation:
In traditional form of advertisement companies cannot alter their campaigns and cannot re target their customers.
Wherein digital marketing provides the option of altering as well as re targeting their audience since they can control the advertisement.
- Little or no control:
Traditional marketing comes with many disadvantages and one of them are the difficulty in updating the ads. Imagine a company has published it ad in an newspaper and later realizes that it has made a minor mistake, the company will then wont be able to update or make any changes to it. Whereas, in digital marketing the companies can update and make changes to their ads which require just a few clicks to do so.
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- More time to analyze the market:
It takes too much time for getting the results or analyzing the market after the publishing of the ads, whereas, in digital marketing the results or the analyses can be done quickly and more effectively.
- One-way communications:
Traditional marketing has the option of only one way communication wherein the audience can only see the ad but not provide any feedback.
However, in digital marketing the audience can interact with the company which makes them feel more satisfied and more important as they feel that they are being listened to and can share their thoughts.
- Non interruptive:
Traditional marketing does not provide one with the option of skipping the ads and the audience have not choice but to watch or hear the ads, whereas, in digital marketing the audience can choose to skip the ads if they find it not being interesting.
- Brand Development:
Statistics in digital marketing vs traditional marketing can be measured but one thing which is usually not taken into consideration is the brand development is different in both the forms.
In traditional marketing the companies have to fight for a space in the different modes of traditional advertisement in order to just show their ad for few seconds or minutes, wherein, in digital marketing the company can develop their brand by building an website and choose to spread the type of ads they want to send to their customers which they believe will engage the customer and build trust in their minds.
- Not easy to share:
The audiences do not have the option of sharing the advertisement shown through traditional marketing with their friends whereas in digital marketing the audience have an option of sharing the ads with their friends and colleagues which help the company in generating more leads and better sales results.
Concluding: Eventually the two kinds of promoting have their advantages and disadvantages, however the key is understanding your particular advertising needs, thinking about your financial plan and understanding your intended interest group.
The lesson of the story: both digital and traditional advertising can work for you, as long as you understand what your audience needs and as long as you know what your business needs. And it is always better to know your environment and the situation one is living in and then choose the best way learn digital marketing and the products and services to the customers.
Not to forget, keep the interests of customers in mind before choosing the mode.
