An Overview of Search Engine marketing strategies
Search Engine marketing will help you to grow your business online and to boost your products, and it will show your website at the top of the first place. It is mainly focused on raising your website visibility in search engines.
SEM targets to increase the large number of customers or visitors to your website after that they will get converted. All the tools, techniques, and strategies will help to optimize the visibility of websites and pages. Now most commonly known as paid advertising within search engines. Paid advertising is like a marketing strategy where advertisers pay to show their ads on SERP(search engine result page).
Why Search Engine Marketing is Important with Ads
Many marketers will think that PPC isn’t worth it. Usually, PPC will only provide your website traffic so long as you continue to pay for it. It’s also valuable to mention that, in most cases, users tend to click on highly placed organic listings over ads, and there are many new search queries every day. It looks like it becomes costly to invest in PPC marketing for all of the relevant keywords you wish for your website to rank for.
So why do PPC?
PPC has many benefits as well. Paid search results manage above-the-fold content, with generally four ads on desktop and three on mobile, users will mainly see paid ads before the organic search results.
One of the advantages of search engine marketing with PPC is that it can provide near-immediate results, with fast ROI for businesses that want to grow their traffic quickly and capitalize on a short-term window.
Along with increasing visibility, PPC ads allow you large control over how to present your marketing messages and products. While search engines will determine how organic search results display, in PPC ads you are more in control over calls-to-action, pricing, bullet points, and other aspects.
Search engine ads help you to get in on an average of $2 for every $1 spent.one of the benefits of SEM for business is that paid version ads will get good CTR and better conversions than SEO. Because PPC is simply customized, it allows you to target specific keywords for your targeted audience.
Also Read: How to Become Google Ads Specialist
SEM will also increase your brand awareness while it is often considered a bottom funnel marketing channel, it also supports brand awareness. Search ads will increase brand awareness by 80% on the report of google.
SEM is a very effective way for your businesses to reach some customers based on their search. You can make your ads to noticeable only to consumers who
are searching using keywords nearly related to your products or services. By Getting
the right keywords for which your ads will appear and helps you to create highly optimized ads.
Paid search ads give you the moment to test your ads’ performance and calculate the results that you’ve gathered for each campaign. Google Ads gives you access to check data on the best performing ads in terms of: impressions, clicks, Click-Through-Rate (CTR), top performing keywords, etc. Based on your campaign goals, you can judge your performance and identify that ultimately you need to optimize for good performance in the future.
How to plan It ?
Before you’re going to start search engine marketing strategies first you need to create a SEM plan. Here are some points to be sure before you are creating Search Engine marketing strategies.
1. Who is your target audience? First you should know who is your target who likely wants to visit your site.
2. Explain your goals. Means what is your target and how you’re going to reach that target.
3. You have to be ready with your tools.For example keyword analysis tool that will help you to find the keywords which is very helpful for your business.
4. Test your keywords regularly
5. Add good and fresh content and keep on update your website
6. Start your link building build your links in blogs and other websites which will help you to boost your search engine ranking.
7. Create some videos and images and post them on different social media platforms.
8. Write articles about your website in the article submission site and give a link to your site.
9. Track your website traffic.
Best search engine marketing strategies
Lets see some strategies, which are useful to your business.
1.Pay per click advertising
Ppc is a very effective way to get more traffic to your website through SEM. It will mainly concentrate on promoting your ad in search engines. Here paid ads means you can bid your own to get your website at the top of the search.
There are two ways in ppc advertising Google Adwords and bing.
Also Read: Google Ads PPC Training
Google Adwords
Google adwords is like paid ads. Here paid ads means you have to pay for your advertisement to get top on search engines and you have to bid for your ad in the auction form.
The main benefit of using Google Adwords is you can bid on multiple keywords, but you will only be charged when a customer clicks on your ad.
PPC ads will be shown as a short text with title and description.
There are many benefits by using google adwords.
● You can get large number of users in google that gives a number of opportunities to your business
● You can manage your campaign the way you want,you can set your targeting parameters as you want,and you can manage the costs, bids etc. ● By using Google adwords you can target relevant customers with the relevant keywords
● You can work with any budget and it will not be issued in google adwords.
Bing Ads
Bing is also a search engine which gets more searches per day.You need to sign up on Bing search marketing platform to learn to advertise your business in Bing network. One of the good advantages of using this network is the merger between Yahoo! and Bing Search.
This platform is also work very similar to the google AdWords
Select a set of keywords that are related to your business and make an ad which is displayed in search engines.
Some benefits of Bing search engine
● You can find different new customers here, who are not using google search
● Bing search engines have a high display and it is proved in a research. Searchers who use Bing spend more time than the average internet user ● If users spend more time that means you can get more conversions there. ● Here the competition is less and we can also spend less money than Google Adwords.
2. Site Design
Beautiful website is very important to your business, your website design should be great. Website is the first impression that makes the visitors stay in you have to provide quality content.
3. Sales copy of the products
Pay Per Click (PPC) advertising is the simple way to get conversions through Search Engine Marketing strategies. Catching the interest of the consumers is necessary. You want to attract your customers by maximising a product or by promoting the product or service. Your PPC advertisements and sales copy need to have a focus on customers. You have to take this sales copy of the products seriously.
Related Article: Step by Step Guide to Google Ads Campaigns
4. Determining your key Demographics
Firstly you need to find who your customers are?
You have to know what your key demographic will be to convert leads into sales. The main difference in sales between a customer and business is the lead time. Selling to a customer has a less lead time than selling to a business. Selling to a
customer will increase the rate of conversions which is good for search engine marketing.
5. Check competitors Backlinks
Find your top competitors to your business. And tract the backlinks of your competitors. This will help you to get ideas and you know how your competitors are working.
6. Remember the customer
Ranking high is not only the motive of search engine marketing strategies. You Need to remember your customers. Always Think in customer point of view about a site. If you forget your customer you cant convert your leads into sales.
