What is SEO?
SEO stands for search engine optimization. SEO is a vital online marketing technique that helps you to bring your website more visible on top of the search engine results like Google, Bing, Yahoo, etc. And increases your website traffic, the website is very important for every business. With a strong website, one can build a strong brand image. Through SEO you can make your website strong. Beyond that, it is a valuable tool for brand awareness. Now a day’s search engines have become a great part of our lives. The ultimate goal of the website owner and SEO is to get more traffic and appears in the first five pages of the search engine.
How does Search Engine Optimization (SEO) Work:
Search engines use a 3-step approach:
Crawling: crawling is the first part of SEO. Crawlers also known as bots. It is a discovery process, following your links and crawling around your website. Through crawling search engines able to find new or updated content on the internet.
Indexing: Indexing is the most important activity after crawling. Indexing is gathering contents found during the crawling process. It is important for ranking purposes also. The index is a huge storage room of websites.
Results ranking: Here search engine crawlers look into everyone on their index and match them to the relevant information.
Types of SEO:
There are 2 types:
- White hat SEO: Refers to the usage of SEO techniques, best practices, and strategies. It should contain fresh and relevant content .the main focus of the white hat SEO is to provide the best search engine results.
- Black hat SEO: Refers to SEO techniques that attempt to spam and fool practices. Black hat SEO considered as ‘opposite’ of white hat SEO. Black hat SEO includes keyword stuffing, cloaking, and using a private link network.
Main Elements for Effective SEO Strategy:
On-page SEO: It is a component of SEO, Refers to the factors you can control on your website. Like page speed, keyword density, backlinks, etc To improve its position in the search rankings.
Off-page SEO: Refers to action taken outside your website, to improve your rankings within search engine results pages. (SERPs). There are many challenging factors in SEO but Link building is a big part of off-page SEO.
Technical SEO: It is an exciting field. It improves the technical aspect of the website. Through technical SEO you can see that search engines can crawl and index your website without any issues.
First, we should know exactly what SEO will do in marketing: in our everyday life most of the time we use SEO.
For example;
* If you are planning to buy a new TV and you are not sure which model to buy?
* If you plan to go for a vacation where would you find a better place?
Most of the people use their smartphones or computers and search simple phrase into Google. Here SEO will give you proper information related to your query. Through this marketing will start. Sites that do not make it to the top 5 pages of search results, they lose out costumers.
The Reasons why we need SEO:
SEO attracts more traffic to your website and increases conversions: Increasing web traffic is one of the main goals of SEO. When you increase visibility and ranking then only it is possible. Good SEO increases the traffic to your website and more opportunities to convert prospects into costumers.
SEO builds trust and credibility: SEO helps to make your brand stronger, better, and well recognized. The main goal of SEO is to rank your website at the top of the search engine result. When people search with proper keywords and phrases they should find you at the top of results. Then the people will trust that you are the best. The title tag, Meta description tags can give a powerful statement about your brand and strengthens your brand if you are there right on top of SERPs, then it will be an advantage to boost your credibility.
SEO is more important to create brand awareness: through SEO you can increase organic traffic and increase the brand reach and improve brand image.
SEO improves the site’s user experience: SEO is not an onetime exercise, the user’s behavior and expectations may change with time. If they do not find what they want on your site they may leave your site. Here Google is constantly working to monitor the user’s behavior including time spent on page and bounce rate etc. This is one of the most ranking factors in SEO this cannot be ignored.
SEO helps in reporting and analysis: SEO analysts regularly monitor and analyze their results.SEO helps the client to understand the exact result of their investment. Beyond that regularly checking in on key metrics helps to know what is working and what is not working so that they can continuously improve their strategy.
Importance of SEO in Digital Marketing:
Search engine optimization (SEO) is the backbone of digital marketing. Digital marketing cannot succeed without SEO. It is a vital digital marketing tool also it is the most misunderstood term in the world of digital marketing. SEO is a very viable marketing outlet that can make you more visible and bring your business more qualified leads and costumers. In today’s world, all major businesses have gone online, if your website is not listed at the top 5 pages of SERPs your business can face major issues.
So what is the solution?
The answer is Search Engine Optimization.
SEO not only helps to get rank in SERP but also expand your business. If you do your marketing process through digital marketing it not only does the marketing for your product and services but it helps to do the 24×7 online service for the costumers. SEO helps the marketer to track and quantify results and to see how your digital marketing efforts are doing and if any type of adjustment is needed. An SEO agency can track the keywords in which users were used to searching before an actual purchase was made.
The importance of search engine optimization (SEO) for business now and in the future:
If you are planning to start a small business, then you should think of marketing also how you going to introduce your service or product to the costumers, then two things will come to your mind one is traditional marketing and another is digital marketing .choosing a proper market is an important step for a successful business. To stay relevant and competitive, businesses need to be aware of the latest marketing trends.
In this present situation, all the marketers shifted their marketing trends to digital marketing from traditional marketing. Instead of spending lots of effort and money only on the traditional ways of marketing, the marketers and the companies switching to digital platforms for reaching out to a maximum number of costumers and generating more profit on their brands.
SEO rewards your business and increase your ratings than all traditional forms of offline advertising.SEO is an inbound marketing strategy it allows you to market your products when they are looking for particular products and you don’t have to convince them for your products. With SEO half of the battle done before it even starts.
Do all businesses require SEO?
No matter what is the situation if you have a website for your business SEO is important, it does not matter whether your business is old or new, struggling or successful, small or large even if you work alone in your industry then also The right Search engine optimization (SEO) service is a deciding factor on whether your business will make it or break it.
Search engine optimization (SEO) and social media:
SEO and social media look different but no doubt both can help each other. The business links that you share on Face book, Instagram, LinkedIn, and twitter may help your brand to get more exposure. But they are not seen by Google as ranking signals. SEO helps to boost your website’s organic traffic through search engines. For small businesses, SEO areas to consider will be Website, content marketing, on-page SEO, local SEO, authority building, and credibility. In many cases, a combined approach using SEO and PPC can give good results. Studies have shown that SEO can have better ROI than traditional forms of marketing.
SEO is a better investment in 2020 and beyond?
Answer is YES
SEO is more important than ever. It is still a most important digital marketing strategy and it is a long term process.
SEO is not only important for Google it’s important for YouTube also. Compare to Google YouTube is the second largest search engine in the world. The platform is growing constantly.
How do you avoid getting lost in the ocean of videos?
YouTube is not about posting the content it’s about optimizing your content like your website. to learn more about digital marketing
Conclusion:
SEO made up of multiple elements. Knowing what are they and how they work is key to understanding why SEO is so important. SEO always presents a wealth of benefits. SEO considered a new age marketing technique optimizing a site is a complex, and often challenging process. It takes time, planning, and a lot of patience to achieve the results. But if you are willing to invest the resources it takes to create and carry out a well-planned strategy, the results you will see in terms of sales and revenue are entirely worth it. SEO can help you to boost your credibility, earn more traffic, and improve your online visibility. And you can achieve all your results.
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