Google Ranking Factor for SEO in [2022]

Google usually uses 200 plus ranking factors to rank content on top of SERP so that the user gets the most relevant and good results for the queries that he is looking to

Well ranking your content is not so difficult as it looks well organized and good content can rank better in SERP so here are the top 11 ranking factors that google usually consider while ranking your content on top of SERP

#1. CONTENT

A user always looks for fast and easy to understand content for the queries that he is looking for so your content matters the most and google wants to show the most relevant and good content which acts as a solution for the queries that user is looking

Taking an example if a user is looking for the best smartphones to buy your you will get several listing blogs your content must be in such a format which should attract the user to buy the product when they read that particular blog your content must be simple and have all the details of the mobiles

E-A-T (Expertise, Authoritativeness, Trustworthiness) and Information Accuracy

Google ranks the content which is having rich factual information and is true your content must be such that it gives solution for the user queries that he is looking for your content must be aligned in such form that it is readable and clear and has rich information

#2. Backlinks for the website Google takes into consideration that how many strong quality backlinks that website is having digital marketing SEO executives usually try to get good quality backlinks to the websites more the quality backlinks more the chances of ranking your website on top of SERPs and ranking for the top keywords if you see most of the top websites are having good quality backlinks that help them to rank better so you must work on SEO of the websites and get quality backlinks to your website.

#3. Freshness

The freshness of the content is also considered as the factor by google to rank your content on some queries on SERP. a user always look for the fresh and updated content

Taking an example if you search for queries like news on the stock market you will get very fresh and updated news about the stock prices

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People are always looking for current news that is going on right now and are not interested in the old and outdated news or content

Taking another example if we search for new smartphones you will get the content relating to the new mobiles that are released this year and people will not be interested in any old models which were released in 2019 or 2018 as technology are going faster people will also go for updated news and not dwell backward

So you must always update your content according to time

#4. Search intent

Search intent is of four types

• Informational
• Preferential/Commercial Investigation
• Transactional
• Navigational

Informational

As you may have guessed, searches with informational intent come from users looking for information! This could be in the form of a how-to guide, a recipe, or a definition. It’s one of the most common search intents, as users can look for answers to an infinite number of questions. That said, not all informational terms are questions. Users searching for simply “Bill Gates” are most likely looking for information about Bill Gates.

Preferential/Commercial Investigation

Before they’re ready to make a purchase, users start their commercial investigation. This is when they use search to investigate products, brands, or services further. They’re past the informational stage of their research and have narrowed their focus to a few different options. Users here are often comparing products and brands to find the best solution for them.

Transactional

Transactional searchers are looking to make a purchase. This could be a product, service, or subscription. Either way, they have a good idea of what they’re looking for. Since the user is already in buying mode, these terms are usually branded. Users are no longer researching the product, they’re looking for a place to purchase it.

Navigational

These searchers are looking to navigate to a specific website, and it’s often easier to run a quick search in Google than to type out the URL. The user could also be unsure of the exact URL or looking for a specific page, e.g. a login page. As such, these searches tend to be brand or website names and can include additional specifications to help users find an exact page.

#5.Authority of the website

This ranking factor goes way beyond backlinks of the websites google says that the websites which focus on one topic have a higher authority over the website well if you look for the websites that are focused on one particular topic area will have more number internal links which direct us to similar topics of their sites

Taking an example if I search how to bake a cake I will get several websites that are mainly focused on this topic areas pop up on top of SERP than other websites

Internal links will not only increase the authority of your website but also help google to know better about your site and on which area you are focused is on.

#6. Content depth

Depth is about talking about the topic that searcher wants and expects to see

For example, if we search for the best watches we can know that we have to create a listing blog and talk about a common topic that all the blogs are focusing on if you look at these blogs you will see similar topics that they are talking about

This is not that you are copying or limiting your creativity but it’s that what the searcher wants to see well google job is to give the most relevant results for the queries that the searcher is looking for its most of what the user wants to see

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To build the relevant content you can look at the people asked for and related searches to build the content around it and try to rank top in SERP

#7. Page speed

Page speed is known ranking factor since 2010 every business websites try to improve its page speed within a fraction of a second but this doesn’t affect much as google says it affects only some part of search queries but coming to the bottom line you must work on your page speed so that people don’t bounce from your site you must improve your site speed and work on loading your page quickly

Most important is that if a searcher does not wait to look at the content he will not buy anything or read your content long time

#8. Using HTTPS protocols

Google in 2014 announced HTTPS as a very lightweight signal affecting fewer than one percent of global queries this doesn’t affect much for ranking factor but if you are still using insecure HTTP protocol then you must change immediately

Every people nowadays look for secure websites and are very particular about it and now google also gives the warning about the site is un-secure so using HTTPS protocol will help you gain trust in your website and reduce the bounce rate

#9.User experience Google wants to rank content that gives a positive experience to users google believe that if visitors are getting positive results they will use it regularly so you must work on retaining the visitors for a long time engaging them on your website to create content on such a basis that it’s easy to read and rich information in your content and go easy on the ads and pop-ups so that it’s not disturbing the user and increase the bounce basically create the content that user wants and build the content that resolves the visitor’s queries.

In the event you have duplicate content on pages, a canonical tag (also known as rel=canonical) will tell Google which page you want to show up in search results. A canonical tag is also helpful because it influences other SEO ranking factors, like syndicated content.

#10. Rankbrains

The important Google ranking signal is RankBrain, which aims to provide the most relevant and useful results by better understanding the user intent behind a search query. RankBrain uses machine learning to understand complex searches and their relatedness to particular topics while taking into account how the user behaves towards the exact set of search results. So, search results that have more success with users get rewarded with higher rankings.

#11. Core web vitals

Google Core Web Vitals are the latest user-centered ranking factors introduced by Google in 2020. They’re launched to help search robots assess pages to experience more accurately and improve search usability.

These metrics go beyond loading speed and page responsiveness and dig deep into

user experience trying to improve how fast the page loads and how soon can users interact with it.

Although there are still lots of unanswered questions around Core Web Vitals, one thing is for sure: User-experience is the future of SEO.

Conclusion Well ranking your content is not so difficult it’s proving to Google that your content is best for a particular query keeping all the ranking factors above we can say that we must build the content what the user wants to see and follow the guidelines to rank your content in top in SERP if you want to learn how to rank your content in-depth check out our digital marketing course from Learn Digital Academy.