Humans are socially inclined beings and have embraced technology as a medium to interact with each other. Digital marketing is a form of marketing that uses the internet and electronic gadgets for promotional activities and measuring the impact. Consumers depend heavily upon digital means to search for a product. digital marketing refers to marketing campaigns that are visible on a computer, smartphone, tablet, or other device. It can be in the form of text, video, image A brand can use multiple online platforms like website, social media,
blog, email, pay per click. Marketing is undergoing a revolution from traditional methods to digital methods. India will be the next digital marketing hub
Global reach: In this era of globalization. A digital marketing course in Bangalore is a key technique that benefits trade and improves business in any part of the world. Digital marketing helps even a small business to grow globally. around 5 Billion people use the internet so there is an enormous potential for digital marketing
Cost-effective: digital marketing is a cost-effective strategy that helps businesses to reduce their marketing budget. It costs less when compared to a television advertisement, newspaper advertisement, billboards, pamphlets, and other forms of conventional marketing. Global digital ad spent will reach $389 billion in 2021 due to its cost-effectiveness
Trackable: We can easily track the customer’s behavior and user experience via web analytic tools in digital marketing. We can also understand why visitors are bouncing from the website. whereas it is not possible in traditional marketing methods. The potential customer could have thrown the pamphlet, ignored the advertisement section in the newspaper, and changed the channel during advertisement on television, or shut the door to a salesman.
Keep up with the competition: During the coronavirus pandemic era more and more businesses are going online to survive and thrive. So to keep up with competition businesses must upgrade to online marketing. According to Charles Darwin, only the fittest will survive.
Brand awareness and development: Brand awareness through digital methods requires proper knowledge of various online platforms. Companies have to give some value to potential customers and can help the customer to choose a product and can gradually build a brand by attracting, engaging, and delighting the customer. We can also nurture our leads by using online marketing
Consumer interaction: It is easy to interact with customers on social media platforms, e-commerce websites, apps and collect consumer feedback. There is two-way communication between the buyer and seller.
Related Post: Digital Marketing Things You Didn’t Know
Precise targeting: We can save time as well as money by precisely targeting our audience. In digital marketing we can target the customer by their age, location, gender, interests, relationship status, language, education, and so on. We can also advertise our products and services to willing subscribers. It becomes much easier to generate leads by this method. It helps businesses to stay on the right track
Segmentation: In marketing, segmentation is the process of dividing the broad consumer into smaller subgroups based on the data we have collected. Segmentation aims to get a high-yielding customer. It also helps to know about a buyer who is most likely to purchase our products and services. The main types of segmentation are demographic segmentation, geographic segmentation, psychographic segmentation, and value segmentation. These types of segmentation make it easy to target the relevant audience much efficiently.
Retargeting: Retargeting is a method of online marketing to consumers based on their previous internet activities. Retargeting is done by adding a pixel in the website, which sets a cookie in the user’s browser.37% of people to click on the retargeted advertisement, retargeting reduces cart abandonment by 6.5%, over 40% of the paid display spend in 2020 was on retargeting. retargeting also increase the click-through rate and advertisement efficiency. So retargeting is an important method of improving the business
Flexible: It is not practically possible to make changes in a billboard or a pamphlet once it is printed, but we can edit minor spelling mistakes when we are advertising through online channels, we can shift from one social media platform to another if we are not able to achieve our business goals. We can pause our marketing campaign whenever we want, we can allocate the budget for one day or multiple days. we can schedule advertisements in advance. The public cannot choose the radio advertisement they listen to but they can choose the emails to be opened and the ads to be clicked. We can do A/B testing that is testing two copies of the website, email, and social media advertisements and we can decide which one performs better. So digital marketing course is very flexible when compared to traditional marketing
Greater engagement: Average time spent on social media is 145 minutes per day, therefore there is a greater engagement in social media ads. Humans are visual beings, display ads and video ads are highly effective in generating leads and there is a humongous potential for viral content on social media without any additional marketing cost
Safe: Internet marketing is a very safe process there is no risk of marketing employees getting infected with coronavirus, accidents while traveling from one place to another.
Related Article: 7 Effective Ways to Create Blog Post
Brand safety: we can avoid placing our ads next to inappropriate content. we can prevent our ads from showing on a website that shows fake news, extremist websites to ensure brand safety. We can blacklist publishers who are a threat to our brand safety. Bot traffic can also be prevented
Multiple platforms: There are many social media platforms like Facebook, Instagram, Twitter, Quora, Pinterest, Reddit, Youtube, etc. There are many social media platforms and new platforms are also emerging. Augmented reality and virtual reality are the future, ads will be shown on those platforms also. So the potential of digital marketing is limitless
High return on investment: The return on investment of email marketing stands at 4200% or 42x.Every 1$ spent on google ads has the potential to earn 2$.82% of marketers who regularly blog see positive Return on investment from inbound marketing .93% of online interaction start on search engine. According to VentureBeat, the median ROI on conversion rate optimization tools is 223%.
Benefits of various digital
marketing methods
search engine marketing: Google processes about 3.5 billion searches per day. Google has been visited 62.19 billion times this year. Every day billions of people rely on Google for their searches. Google is the number one search engine.63% of Google’s searches were done from smartphones. search engine marketing is divided into two categories one is organic search and another one is paid search(PPC search). Research shows that
90% of people who use search engines for shopping know exactly what they are looking for.73% of paid search share belongs to google. It is a human tendency to click on the first website in google search, google ads can easily put our website on the top. 50% of users cannot tell the difference between paid ads and organic listing
Search engine optimization: Search engine optimization is the process of increasing the quality of the website to rank higher on the search engine result page. ranking of the website is directly proportional to the sales generated through the website. SEO is an organic method of generating traffic to our website, which means we need not pay the search engine to show our website. There are two types of SEO on-page SEO and off-page SEO. on-page, SEO refers to enhancing the website quality by should focussing on things like title tag, ease of navigation, relevant keywords, keyword density, bounce rate, site loading speed, quality of the content. Off-page, SEO refers to the building of backlinks to our website and local SEO. We can use social media platforms and blogs to generate backlinks. There are white hat, black hat, and grey hat SEO techniques
Reading Suggestion: Digital Marketing Career Opportunities
Affiliate marketing: Affiliate marketing is a method of promoting other’s products through our marketing efforts and earn a commission for the sales generated.80 % use affiliate marketing to generate revenue. companies allocate 15% of their marketing budget to affiliate marketing.84% of bloggers affiliate marketing to increase their audience. Advertisers generate 10 to 30 % of sales through affiliate marketing. Affiliate marketing also helps the website’s search engine optimization by the numerous backlinks generated. Affiliate marketing is a global industry worth $12 billion
Facebook: Facebook has 1.7 billion daily users and a total of 2.6 billion users therefore it has a mammoth-sized audience. It is the platform with the highest number of users. Facebook has users in all 7 continents. Facebook has the potential to reach ads of all niches. Facebook has users of all age groups. We can target both B2B and B2C customers by using Facebook ads. Facebook users spend 38 minutes on the platform every day. Through Facebook,
we can serve consumers at any stage of their buyer’s journey. In the lead generation stage, we can utilize sponsored stories, video ads, carousel to get a potential customers attention, in the lead nurturing stage we can retargeting a customer, in the final stage we can use the call to action words like buy, subscribe, view, add to cart.
Linkedin: Linkedin has 740 million users and 55 million registered companies .40% of the users access it daily It is a highly effective tool for entrepreneurs to promote their business. It is an effective platform to increase network and business connections. Linkedin has a large audience of decision-makers of a company. Linkedin can be useful to a start-up also. Linkedin has a very less number of fake profiles when compared to other platforms. According to Hubspot LinkedIn is 277% more effective than Facebook and Twitter to generate leads. Linkedin is highly effective for B2B business. It is easy on LinkedIn to display our certifications and achievements. we can target a customer based on the job designation and annual salary in Linkedin
Pinterest: Pinterest has 478 million monthly users. Pinterest gained more than 100 million users in 2020. Pinterest has a very high female audience that is 71% of Pinterest users are females. Pinterest is a successful visual platform. If a brand focuses on travel, home decor, apparel, paintings then they should have Pinterest in their marketing strategy. Pinterest converts casual browsers in buyers. It can get more inbound links. It has a large user engagement. Pinterest is a great platform to determine the latest trends. Pinterest can fetch content ideas at our fingertips within a fraction of a second.
More to read: 10 Ways Website Design can Enhance Your Business
Instagram: Instagram has 1 billion users. Instagram stories have high engagement,500 million people see Instagram stories every day.71% percent of youngsters use Instagram. This is a huge benefit of Instagram and makes it easy to target millennials. 63% of Instagram users check Instagram at least once a day and 42% open the app multiple times in a single day.52% of Instagram users are female and 48% users are male. Over 130 million people engage with shopping posts every month. Good content has the potential to go viral on Instagram and it can get conversions organically. Instagram has the 4th most users of any app. Instagram reels have great engagement lately. Instagram has the capacity to target ads of all niches
Twitter: Twitter is a microblogging platform. Twitter has more than 145 million active users,500 million tweets are sent every day. About 7000 tweets are sent every second. Twitter is the fastest social media platform 60 % of users get news from Twitter. We can collect valuable insights about our product from various tweets. We can deliver customer support and gather feedback by using Twitter. We can cultivate a brand community and join in the relevant conversation, engage with the community and create a loyal followers list. Twitter helps in keeping up with the latest trends in the industry.
Content marketing: An Image speaks a thousand words.The video informs and entertains people. Content marketing is a strategic method of creating and distributing relevant, valuable content to attract, engage and delight customers. There are four forms of content written text, audio, video, images. Content is important in both organic and paid traffic
Hope you have understood the benefits of digital marketing. Join LEARN DIGITAL ACADEMY to start your journey as a digital marketer
