Instagram engagements are the gem for every marketer on social media. The network becomes more famous, and its user grabs the content from big and top brands. Many businesses, from salons to boutiques, attain their success on the platform. They have analyzed that likes, shares, and comments help gain engagement rates and bring new customers.
Now how could you bring the same? Here are the ten awesome Instagram tactics and tricks that help you to build your engagement rates on the platform.
Use Every Features On Instagram
Nowadays, robots are updating faster because the Instagram algorithm only prioritizes the profiles that utilize every tool on the platform.
First, open a business account on the platform. It provides extra features like insights, ad features, etc. And also, you could have a contact button in your account and add links to your stories. It’s a perfect win if you need to get Instagram traffic to your products or site.
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Use different formats of content such as videos, stories, ads, highlights, and carousel posts. Research says that video content acquires more engagements rather than carousel or image posts. Monitor your Instagram insights regularly to develop your post-performance on the platform.
Utilize Instagram Stories Every Day
It arrives and crowns as the best feature on the platform. It’s a great way to bring your content to the top of everyone’s feed, but you want to post frequently on the platform. Although your target audience didn’t get your content in the feed section, they would catch your story content as they stay at the top and front if you post frequently.
The story section looks different than any other feature on the platform that helps to engage with your target audience. Since a story disappears in a day, you could post it at the right time after analyzing it, and it’s the best move to reach your target audience.
Utilize Multiple Video Formats
As already said, video content acquires more engagement than regular posts. Here are the options you could use for video content on the platform.
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Feed Section
These are permanent unless you delete them. You should add multiple hashtags to your videos so that people can find them easily. It is perfect for your product announcements, brand campaigns, and tutorials.
Story Section
Story contents disappear in a day, as said earlier. These videos don’t want a polished one. It is perfect for live announcements, snapshots behind your beautiful products, and event footage.
Schedule Instagram Posts
It’s an old tip but a golden one. Google “what’s the perfect time to post…” and you would get results for Facebook, Twitter, Linkedin, Instagram, generally every social media platform.
Through analyzing the best time for Instagram to post content, you want to be ready to tap the send option whenever necessary because there is no post-scheduling option on the platform. But many online tools help in scheduling posts previously.
Analyzing the best time to post your content on the platform is the perfect way to reach more audience and gains.
Fix With The Posting Counts
Social media tempts everyone with its algorithms. If you come to know that Instagram content brings you five likes or ten visits to your profile, will you stay calm within the platform?
That’s how many people treat social media like you are thinking. Also, don’t upload once every week and wait to get massive engagements blindly. There is a balance for everything.
And the perfect way to set the balance is to check different tricks. If you upload once every day, try uploading twice every day for a week and check the result. Compare with your previous analytics, and if you trust it’s working and go with uploading twice every day.
Engage With Your Community
It’s influencer marketing which is a famous Instagram strategy. It’s the perfect tip for every brand that is willing to run paid ads.
These are the four best content types as follows:
BTS(Behind The Scenes): Showcase some clips to your fans about how your products were manufactured, your office tour, any discussion with your teammates, etc. This content type leads you to get more Instagram impressions for your posts because people always love the truth. Posting the real videos of your industry also makes your product and brand more trustworthy.
Takeovers: let an employee, partner, or customer takes complete control of your account for a specific time.
Contests: Contests are the perfect way to encourage your fans to contribute their unique content.
Tutorials: If you know something well, then you could teach your fans. Or simply, you can showcase how to use your products effectively.
Join Hands With Influencers
It’s the pro version of the tip mentioned above. Getting someone into your Instagram marketing strategy helps to achieve high reach and grab new fans to your account. So, it’s crucial to pick the right influencers with great numbers and work.
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Using influencers for your business or brand is an excellent move to gain more engagements on the platform. Influencers have loyal and targeted communities and could introduce your business or brand to the target audience. So research on influencers and hook the best one.
Convert Your Fans Into “SuperFans”
Not all followers are the same. Some move on over your image or video, and others wait for your update, grab your Insta content, and are eager to get your next post.
Instagram stories feature you more for this. In simple words, it makes you save certain story contents to your feed. It gets live at your profile’s top until you delete them. The best way to carry out this:
- Make “collections” for every product launch.
- Develop categories around particular topics
- Have various channels for peoples with particular needs or interests
- Separate the critical styles of your Insta content(BTS, how-to, etc.)
Generally, you are developing a massive hub for your every content, providing your fans a perfect reason to grab your profile and explore deeply. It sounds good, and through this, you are gaining a super follower for your account.
Listen To Your Community
Perfect marketing on social media is a two-way factor. You can’t keep on uploading and hoping you would get the mark. You need to track your fans and their comments, conversations, and captions on the platform.
It helps you know more about your fans, make content that they need, analyze various conversations around your niche and search for trends. In simple words, you need to understand what your community most needs, making you engage more with them.
Use Polls To Stories
Polls are the same as contests in that they have a CTA that leads to massive engagements. But polls are a more straightforward thing than contests to create. You won’t need to award prizes, announce winners, and don’t want to have a perfect reason to bring a poll.
And also, people who vote on your poll need to stay on your profile to know the winner’s side. It might increase your story counts rate effectively.
Learn more about survey, poll and instagram engagement tactics by joining our online and offline digital marketing course from learn digital academy Bangalore.
