Learn Digital Academy is Bangalore’s fastest growing Institute. We have built our team with the very best in the Industry who have wide experience working alongside top Businesses. Get valuable industry insight through 30+ modules specially put together by the Learn Digital team for our students. With 12+ Digital Marketing certifications that will bring you the job you desire in no time. Our course curriculum is regularly updated in accordance with the shifts in the Industry and we aim to be the ultimate Digital Marketing course for interested individuals. Choose Learn Digital Academy and see for yourself how our expertise transforms your career for the best.

Simply put, digital marketing is the process of promoting and advertising various products and services of a business or company online especially on the internet to increase brand awareness, generate Prospects and leads & higher Conversions.

With the advancing digital computing era, the demand for good and skillful digital marketers is increasing every day. Many people opt for a full-time digital marketing course straight out of college. Nevertheless, nobody would argue that digital marketing is a trendy and promising job, both in terms of job security and salary.

Firstly Provides a variety of Digital marketing jobs
The main benefit of Digital Marketing is showing the right ad to the right person at the right time, the most important one to discuss is the types of digital marketing jobs available.

Since the inception of Internet advertising giants like Facebook, Twitter, LinkedIn, and Google are expanding every day, there are always bigger opportunities coming and going for potential digital marketers.

That means that the field of digital marketing can be narrowed down based on personal preferences. The digital marketers can choose which company they would like to work, depending upon interest and suitability.

A good thing is that MNC’s like TCS, Accenture has openings in digital marketing, so the chance of you being part of these elite companies are high. It is important to always work for a company where one feels comfortable and happy.

Therefore, the choice of the company really matters for an employee.

Is a better alternative to traditional marketing
Traditional marketing in today’s world is a big NO. The primary reason this is so is due to the generic nature of traditional marketing, which involves absolutely no creativity and flexibility.

Luckily, today we are aware of digital marketing and how it allows room to showcase creativity in product marketing, depending on the client’s personal preference.

Consumers and end users today require a more personalized and customized marketing strategy, which just cannot be fulfilled by traditional marketing.

To be very honest, everybody loves a more customized and lively message, rather than a dull and dead marketed products and services. Digital marketing is all about unleashing creativity and distinct ways to showcase your brand online.

Digital marketers make sure to provide as much customized messages for their target audience.

Provides more quantified results and a larger audience
Digital marketing is also beneficial as compared to traditional marketing as it provides more quantified results. For example: If a digital marketer promotes a product through a link and a hundred people click it, the marketer will be able to see how many people clicks let to a conversion.

Hence it provides the reliable and exact effectiveness of the digital marketing strategy. This helps digital marketers improve themselves and also find out the best and effective method of marketing for them.

Another benefit of digital marketing is that a worldwide audience can reach and target them. This is not very likely through traditional marketing since that depends solely on geographical location and therefore, it does not reach people living in other areas.

Digital marketing receives a much wider target since people from all over the globe can be promoted.

Is an in-demand job
Digital marketing is an in-demand job. It is expected that within the next few years, there will be more than 2 Lakh Job openings. The best thing about this expectancy is the security of digital marketing as a job.

That means that as a digital marketer, you wouldn’t have to worry about job scarcity and unemployment, which is the greatest fear of all workers. Digital marketing ensures that there is a job for everyone if he has the needed skill set for it.

It is predicted that jobs for digital marketers will rise by about 40% in the upcoming year. Digital marketing prevents future job uncertainties by allowing a wide pool of internet marketing jobs, which ensures job security and job growth.

If you haven’t thought about digital marketing, it is high time that you do now!

Builds up your career
Digital marketing provides the major advantage of building up your own career or even become an entrepreneur, without any external help.

For most other jobs, one spends countless days looking for job advertisements, prepping up for hectic interviews, searching for new placements in job firms, but digital marketing saves one from such efforts. It allows one to kick-start his career by marketing himself.

No need of approving a solid portfolio from office bearers anymore! Nowadays, many online tests like Google Adwords, Analytics are enough to showcase your skills.

Using your own social media influence (which you must already be having!) and your friends’ help, you can brand yourself as a digital marketer if you have the keen insight and aptitude for it. There are examples of famous people who made it big using their social media influence.

Rewards a good salary
While we mentioned that the demand for digital marketing is growing every year, it is also safe to say that digital marketing also pays a lot. While the idea of getting more paid than your peers does sound exciting, one should also bear in mind that the essential skill set required and demanded also varies accordingly.

A survey in which it was confirmed that digital marketing is not only growing vastly but salaries of this profession are increasing profoundly as well. This profession not only rewards one with a respectable salary but lots of bonuses as well.

So, it is safe to say that digital marketing is a job providing a marketer with lots of incentives and benefits.

Over the last decade, technology has been on the rise and more people rely on the internet to transact business over the world. E-Commerce is one of the technologies which has been brought up by the advancement of the internet.

More people are relying on the internet to obtain information. Consumers use the internet to get information on the availability of products in the world market.

Businesses use the internet to interact with the target consumers in real-time and inform them of product changes or launch on new products. Digital marketing strategies are being used over the traditional marketing techniques.

Digital marketing is a technique used by business people to reach out to a large customer base online. It involves the marketing of products and services over the internet using various digital platforms.

It is also known as web marketing, online marketing or internet marketing. Consumers and marketers use digital devices to engage and interact with each other in real time.

To succeed in digital marketing you need to:

Know your target audience: Knowing your target audience will enable you to deliver your products and services to an audience who is interested with them. Identify the key features of your target audience in terms of demographics, age, gender, and economic status.
How to determine success: You should come up with metrics that can determine your success in different areas of your business. E.g. Increase in sales leads, increase in web traffic, and high conversion rates.
Set time frame to measure results: To get the desired results, you need to be realistic when setting your goals. Set deadlines for each goal you have set. This enables you to easily manage your time and give priority to important tasks.
Determine your expected ROI: Set up realistic goals for what you want to achieve after a certain period of time and how much you expect to earn from your investments. Setting the target results will act as a benchmark to compare the actual performance and your expectations.

Digital Marketing is now a full-fledged industry with consumers making online purchases for almost all necessities. Organizations that hope to build a strong online presence are now allocating a good chunk of their budget towards improving on Digital Marketing.

Traditional Marketing methods have become obsolete since they no longer hold good for targeting potential customers in the cyberspace. This has opened a plethora of opportunities in various Digital Marketing sectors with individuals hoping to make a career in this lucrative industry.

The Job Market for Digital Marketing is thriving and has become significantly competitive in just a few years.

The Digital Marketing Job Market is not limited to a single role but is spread across different aspects of building and maintaining an active online presence which includes Web Development and Design, Search Engine Optimization, Content Management, Social Media, and Online Advertising.

Below are a few prominent career paths that you can take to become a Digital Marketing Professional:

Content Manager
SEO Executive
Web Analytics Executive
Copywriter
Social Media Executive
Web Analytics Manager
Digital Marketing Manager
This is a broad list with more centralized opportunities present in each category.

The Digital Marketing Job Market is very strong:

Yes! Digital Marketing is an excellent field in the present scenario since most companies are focused on obtaining a broad outreach and are targeting potential customers online than through traditional channels.

The sudden rise in career opportunities in Digital Marketing is attributed to the fact that organic traffic is contributing to increased web traffic and companies are realizing the need to encourage and develop strategies to attract more organic traffic.

Search Engine Optimization and Content Marketing has seen a massive increase in job openings with SEO related career opportunities seeing a steady rise of 33% since last year and Content Marketing jobs seeing a rise of 43% in reputed corporations.

High Growth Rate for the Digital Marketing Job Market:

Ever since Social Media took over the World Wide Web, the Growth Rate for the Digital Marketing Job Market has been slightly more than the average.

Since the world of Digital Marketing is largely reliant on customer opinions and trends, jobs related to customer engagement and Advertising where companies engage with customers in unique and appealing ways without being salesy holds high prominence.

In fact, if this trend were to continue, the Department of Labour Statistics has predicted that by 2024, as many as 200000 jobs would crop up in Online Advertising and Digital Promotions.

How to Getting yourself noticed in the Digital Marketing Job Market
Owing to the intense competition in the field right now, you will be shocked to discover that your fellow aspiring Digital Marketers all hold the same certification as you do and are equally proficient in Modern Digital Marketing strategies.

Wading through the competition to get the job that you desire can be hard and its important to set yourself apart from the crowd. These tips will help you get noticed in the Digital Marketing Job Market:

Show Portfolio:

Aspiring Digital Marketers need a live portfolio of the results achieved with the Digital Marketing skills on their resume. Before you even start attending interviews, build your portfolio and present live demographics that you can add to your resume to improve its strength.

Pick a Niche that interests you:

There are various skills that you can acquire and specific niches that may interest you more than others. Imbibe a skill that’s unique and that keeps you interested and recruiters will instantly notice your passions out of the hundred similar-looking resumes.

Build a Personal Brand:
Personal Branding is very important if you want to be perceived as a Professional in Digital Marketing. Build your LinkedIn profile to reflect your achievements. Optimize your website to show up when your name is googled. Offer to do Guest Blogs and showcase your work on your Portfolio.

In this training program from day 1, you will be learning practically this includes Website Building, Email Marketing, Google AdWords Campaigns, Remarketing Strategies, Search Engine Optimization, Social Media, Copyrighting, Building your own E-commerce store, Affiliate Marketing, Online Marketing Strategies, Facebook ads, etc.

Our Training fees not only includes coursework but also comes with a handful of tools and Softwares worth 68k for every student enrolling with us. Here’s what you get when you join Learn Digital Academy’s Advanced Digital Marketing Training:
Get ready to own your very own Professional Website that you can develop and design however you like.
Domain and Hosting will be provided free of cost to enable you to work on your website through to its best version.
Learn Digital offers its students two premium website themes worth $118.
We present to you a year’s worth of web hosting priced at $46 free with SSL Certificate.
Get a Landing Page Builder worth $59, Lead Capture Plugin worth $29, Caching Plugin worth $49, and other useful plugins like the Schema Markup Plugin, the Review Plugin, the Notification, and the Backup Plugin priced at around $347 all ready for your access when you join Learn Digital’s Academy.

Digital Marketing is an ever-evolving world with trends having a huge influence over the job market. With changing customer trends, new skills are always in demand in the job market. Digital Marketers need to constantly upgrade themselves with the latest trends in Digital Marketing. Whether you’re starting out on your Digital Marketing Career or you’re looking for bigger and better opportunities, below are a few clever ways in which you can up your influence in the eyes of Digital Marketing Recruiters:
Digital Marketing Blogs:
There are several websites/blogs that provide in-depth information on everything new in Digital Marketing. Reading Online Resources are an excellent way to be an expert on the newest Digital Marketing Trends. Like neilpatel , Search Engine journal, Moz etc
Tutorials and Webinars:
There are several tutorial videos that teach you how to incorporate the most effective digital marketing strategies for your website and learning from them as an efficient way to show off your knowledge during an interview.
Get Certified:
A Certification Course in Digital Marketing is affordable and easily available. You can choose from different areas of Digital Marketing to get certified in, that interests you can enroll yourself for a Digital Marketing Certification Course from a Learn Digital Academy