Had you ever thought that learning digital marketing would involve hunting for goldmine? Yes, you heard it right!!! You need to hunt for the right goldmine for yourself, where using your own skills you can extract gold, similarly in digital marketing also need to find your niche/narrow your niche before you become an expert in that and start converting your skills into gold for you.
The Market is constantly evolving, more needs are giving rise to more solutions and more solutions are in turn giving rise to more needs. Needs will never reduce so as opportunities. With these infinite needs, there are infinite niche opportunities available.
For E.g.: Our need for transportation gave rise to cars, now when cars came into the picture, a new need arises for car service, car cleaning, fuel, different or new types of Tyre’s. These gave rise to infinite opportunities to build your own niche(s).
Always choose a niche which:
1)You are passionate for.
2)You have the talent to build that skills.
3)Has ample market opportunity.
Some Global Economics that you should know:
$ Economy of a country goes up when there are more no. of people, between age 25 to 50.
$ Economy of a county goes down if there are more no. of people, above the age of 50.
$ Debt creates money in an economy.
$ Circulation of money stops when people start paying their debts, which gives rise to deflation.
$ During recession strong companies survive and weak companies fall.$ We should not worry about the recession; people will always pay money for value.
Some Basic Key Skills:
Communication is one of the keys and basic skills for any kind of marketing be it traditional or digital.
All of these should be your daily practices:
>Read at least for 30 mins daily be it a newspaper, magazine, or novels in that language.
>Watch News, Movies & TV Series in that language.
>Think in that language.
>Talk and improve language.
>Listen to podcasts.
>Write at least 500 – 1000 words daily, Start with your personal blog.
>Watch Stand-up comedy shows to learn the local language and slang.
PS: Make a commitment to improving your communication.
Crux: Marketing + Technology = Digital Marketing!!!
Integrated Digital Marketing:
Now you guys must be wondering what this IDM is. Guys IDM is nothing but different parts or different tools of digital integrated together to make the whole system work. For E.g.: Different parts of cars like wheels, engine, gearbox, etc all integrated together to make it a whole car.
As you all must have heard Content is King. Similarly, you can in the above block diagram that all the other blocks surround content/tribe. All the strategies of digital marketing revolve around content.
Steps of IDM:
1)Firstly you need to start making your own content and building your own tribe.
2)Then you start getting SEO traffic on that.
3)You should have a defined social media strategy around it.
4)You have to start doing email marketing about it.
5)Then you start mixing paid advertising to it.
6)Final step – you sell and covert.
Crux: Find 1000 customers, who can pay you 10,000 bucks = 1 Crore worth profit…
Find Market Demands By Following Ways:
>Use Google Auto Suggest.
>Use AnswerThePublic.com
>Look for Amazon reviews.
>Scratch your own itch.
>Talk to your customers.
>Search for pre and post-products/services of other products.
Personal Branding:
The best known will always beat the best. Do not hesitate to post your content be it a blog or a video. Don’t have a fear of standing out. And don’t try to fit in someone else’s shoes. Be yourself. Build your own brand. Show your real character and personality via your content and on social media. Publish content in a different forms, the more You publish the more you own the internet. Write, publish videos, do public speaking.
PS: Let your vibe attract your tribe.
Marketing Funnel:
How does this funnel work?
Start giving free material, Keep building trust.
Charge a little amount for the courses you offer.
Make the funnel automated.
Build relationships with automation.
Get 1 million people at the top of the funnel to eventually get 1000 people at the bottom of the funnel.
Hope this blog would have helped you in some way to get some idea about finding your own niche. For want to know more about digital marketing course visit us: https://learndigital.co/
