What is digital marketing?
Digital marketing is a type of marketing that uses internet platforms to promote products or services only.
Digital Marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time online.
Digital Marketing also known as internet marketing or online marketing.
Marketing on digital or online platforms such as Google, Facebook, Twitter, Instagram, YouTube, Quora, Pinterest and LinkedIn.
Digital marketing is a hardcore way to promote a business and make it known to an audience that is bombarded with tons of similar stimuli every minute of the day. Perhaps the very foundation of online marketing lies in finding newer ways to reach customers and markets that would be interested in what a business has to offer. Since traditional mediums like newspaper, prints and TVs have been tried over and over again, a new and creative internet marketing idea seems to be the fresh start that modern business so desperately need.
Why Digital Marketing?
According to statistics, 80% of the people in the world use the internet regularly. Out of these, 97% use it to search for products that they eventually end up buying. Google research reveals that 10.3 billion searches are conducted online result in nine out of 10 product/business follow-ups. With such high rates of internet usage and the possibility of customers getting back to you, wouldn’t you want your small business to have a face in the realm of the World Wide Web?
Digital Marketing Strategies.
A digital marketing strategy is a plan that helps your business achieves specific digital goals through selected online marketing channels and technologies to increase brand awareness for consumers. Redefining the strategies to broaden your brands reach digitally is very important. Whenever you enhance or introduced a product or service, change the strategy of what you are offering to consumers online and convey it using the right digital platforms.
Why have digital marketing strategies?
Without Internet marketing strategies, your business doesn’t have a map for achieving its goals. You know what you want to accomplish, but you don’t know how. That often leads to the launch of a Digital Marketing Campaign Future that fails to drive any results.
How to create digital marketing Strategies?
The first step to do through background researches. Explore online marketing channels. Initially, you can start with one channel to understand how digital marketing works.
Example :-
- Publish a blog content.
- Advertise on YouTube, Facebook, Instagram, Twitter and other social media platforms.
- Create an email campaign.
- Product a Podcast.
- Internet business analysis.
TYPES OF DIGITAL MARKETING.
1. CONTENT MARKETING:-
56% of market customers believed in content writing. Content marketing is a type of marketing focused on creation and distribution of online materials that directly or indirectly promote a brand. Direct promotion refers to the creation of promotional materials and content used for advertising purposes. content writing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately to drive profitable customer action.
- To entertain.
- To inspire.
- To educate.
- To convince.
- Easy to consume.
- Original.
- Relevant.
This type of content is usually used in paid ads (SEM) or affiliate links (affiliate marketing). On the other hand, content marketing is frequently void of any direct promotion. The purpose of this kind of content is simply to increase interest in your products or services. This way, content marketing indirectly attracts and acquires leads and customers
1. SOCIAL MEDIA MARKETING-:
70% of market customers prefer social media platforms for online shopping. Facebook, Instagram, Twitter, LinkedIn and YouTube are listed as the top platforms currently used by social media marketing teams. Social media marketing is a type on online marketing that is geared towards social websites and forums. Such marketing efforts are made to achieve communication and branding goals because each of these is at the heart of a promotional campaign. In other words, when a business has set up a page on social websites with all its details and products, it wants to attract attention and traffic to it. SMM is the method employed to do so.
Social Media platform.
The number of social media websites on the internet today is surprising.
From several that existed some 10 years ago, hundreds have sprung up to attract viewers belonging to different lifestyles, having particular interests. Before a social media marketer targets marketing efforts on online forums, they need to be fully aware of the various platforms that exist in this category.
Must read: How does Digital Marketing Works?
Facebook is one of the oldest and the most popular social networks around. The platform has a very casual and upbeat feel to it, where users interact, look for products and services and recommend the same to the list of friends and family they have added
This social media marketing platform is all about gaining a solid base of followers. Twitter is a social website that lets users post or ‘tweet’ small updates related to new product launches, sales, and upcoming events or simply wish followers a good day to ignite a thread of conversation. The ‘re-tweet’ option is the perfect excuse to share a positive review from a customer.
Google+
A strong competitor in the social media market, Google+ has been customized such that it provides many new features for SMM that other websites do not. The possibility to integrate several Google services, such as Google Maps, is perfect for integrating those into the promotion of your business. Google+ also has a fun and casual approach to sharing pictures, videos and links. The website also has a feature called Google+ circles that lets businesses segment their entire market into various groups.
LinkedIn is a professional social website that attracts business people from various industries. This forum is perfect for initiating a conversation with people from the same industry and post content rich articles that will be understood by like-minded people.
There are many features like LinkedIn groups, that help you segment the target market and attract them with different content, and LinkedIn profile, where customers can give testimonials and in effect, recommend your business to others.
YouTube
YouTube needs no introduction. Being the number one channel for video communication, businesses have taken advantage of the various audio and visual features of YouTube to create content rich videos and target them at customers and fans. YouTube videos can also be posted on Facebook and Twitter to double the SMM effect.
1. SEARCH ENGINE OPTIMIZATION (SEO).
SEO techniques may be used to improve the visibility of your product, business, website, product brand and about product content. It’s important that the traffic you drive to your website is relevant to your industry. sEO, in today’s world, is a vital concept. However, it is often subjected to various misconceptions, and unrealistic ideas about what it can and cannot achieve. There are various forms of SEO that are in practice today and these include white hat, black hat and grey hat search engine optimization.
There is one major division of SEO elements. There are on-site or on-page elements, and offsite or off-page SEO elements.
On-page SEO
On-page SEO is the type of SEO activities that can be conducted on your own website, hence the name on-page or on-sites. On-page optimization represents creating a strategy to apply best practices and recommendations in order to improve the way search engines see your website, which will affect ranking and your business in general. On-page optimization consists of optimization of different elements of a website, which all are the factors that influence ranking.
Off-page SEO
Off-page SEO refers to the external elements that influence the optimization of the website, and thus they affect ranking. Besides learning about a website, search engines use external factors to evaluate the websites and rank them accordingly. Two most important metrics are certainly the engagement, where search engines measure the time users spend on a website, as well as external links, where the main presumption is that people would only link to quality content.
Three types of SEO.
Based on the different approaches and results, there are three different types of SEO. These include:
- White hat SEO.
- Black hat SEO.
- Grey hat SEO.
1. SEARCH ENGINE MARKETING (SEM).
Since we have established that SEM is an important part of any successful marketing strategy nowadays, as an effective tool to promote and hence improve the business, we should also analyze the correlation between search engine marketing and other types of marketing. Search engine marketing refers to a form of digital marketing that aims at increasing the visibility of a website in search engines by using paid method
Advantages of SEM –
- Among the many benefits that search engine marketing can provide, cost effectiveness is the major one. This can be demonstrated by using the pay-per-
click methods. This method only charges you if a user clicks on your advertisement.
- if you learn the basics of the SEM, you will start looking for proven techniques and methods to increase your traffic.
- SEM has out-struck almost every other method used for marketing and promotion. One of the biggest advantages SEM offers is that the costs and expenses applied through the marketing are comparatively less than other means and methods of marketing.
- Another big advantage of SEM is that your advertisement would run twenty-four hours a day and seven days a week
- Search engine marketing also allows a complete control over your campaign, your audience, and the campaign costs.
2. AFFILIATE MARKETING.
Affiliate marketing is known as a marketing technique and practice in which a single business rewards single or more affiliates for bringing customers or visitors through the affiliate marketing ways. In other words, as a publisher, you would be rewarded when you support another business by promoting their services or products.
There are various different affiliate programs, which can be used for different payment ways such as:
Pay per sale
In this affiliate program, the merchant pays the percentage of the sales price when the purchase is fully done.
Pay per lead
You will be paid just once and that too when the referred customers or visitors will provide the target site their contact information by filling the contact form.
Pay per click
This is the most common program in affiliate marketing. With this type of affiliate marketing, you will be paid based on the number of visitors you send to the merchant’s website. In this case, making a sale or generating a leads is not important for earning commission.
5. EMAIL MARKETING.
Email marketing is a widely used technique by companies and firms who want to reach out to their audience. It is a simple and highly effective technique, which is why it has become so very popular in the business world today. Research and statistics show that the number of people who use this method is increasing day by day, and that it is indeed one of the fastest growing techniques being used by online marketers.
Also read: Why Digital Marketing is must for all Businesses
Email marketing is a part of online marketing focused on communicating and establishing the connection with online users through emails. Regardless if the goal is promotional or informative, regardless if you send weekly or monthly, the core of email marketing is still communication with the recipient. The purpose of this communication is to nurture the relationship with the existing or potential customers, and to encourage an action which is the goal of an email marketing campaign.
To make sure you are communicating successfully, your email message should be:
- Relevant to the recipient
- With a relevant, yet engaging subject line
- Concise and spot on
- Planned
- Sent at the right moment
- In the language the recipient understands
- Without any grammatical or spelling errors
- Without any broken links
OPPORTUNITY IN DIGITAL MARKETING.
1. GET EMPLOYED
- Digital Marketing executive.
- SEO expert.
- Social media expert
- PPT expert.
2. FREELANCING.
- Web designing.
- Blogging
- Content writer
- FOR YOUR BUSINESS.
CONCLUDE
After Learning Digital Marketing Skills you can utilizes the internet and its wealth of resources for promotional, profile-raising purposes. Modern market has transferred to the online world where companies can now reach customers worldwide, using different forms of online marketing. Not only does this increase the potential market and the number of potential customers, but it also provides companies with the chances of establishing the position on global market and thus reaching for greater success and achievement of long-term goals.
